第一篇：1世界五百強中國企業名稱漢譯英研究

世界五百強中國企業名稱漢譯英研究

一、題目來源

本題目來源于社會實踐

二、研究（設計）的目的和意義

研究目的：研究世界五百強中國企業名翻譯技巧、翻譯特點，企業英文名稱翻譯需要注意的影響因素，應用在企業英文名稱翻譯領域的命名技巧。

研究意義：隨著全球化的深入發展，中國的世界五百強企業開始逐漸走出國門，越來越多的中國世界五百強企業開始重視對國外市場的宣傳力度，投放大量的的產品廣告和企業宣傳廣告來提升企業形象，而這一切都要從中國的世界五百強企業擁有一個合適恰當的英文名開始。本文的研究意義在于給準備走出國門的中國企業在英文名稱選擇上提供跟多的參考，同時也為后來該領域的研究者們提供更多的文獻資料。

三、閱讀的主要參考文獻

[1] Eugene A Nida.Language,Culture and Translation[M].Shanghai: Shanghai Foreign Language Education Press, 1993.[2] Eugene A, Nida.Translating Meaning[M].San DimasCalifornia: English language Institute, 1982.[3] Larry A Samovar,Richard E Porter,Lisa A Stefani.Communication Between Cultures[M].Beijing: Foreign Language Teaching and Research Press, 2000.[4] Peter Newmark.A Textbook of Translation[M].Shanghai: Shanghai Foreign Language Education Press, 2001.[5] Shuttleworth Mark,Cowie Moira.Dictionary of Translation Studies[M].Manchester: St.Jerome Publishing, 1997.[6] Venuti,Lawrence.The Translator‘s Invisibility:A History of Translation[M].London: Routledge, 1995.[7] 丁振祺.企業名稱的翻譯問題[J].中國翻譯.1989,(01): 35-37 [8] 黃積達.關于企業名稱的翻譯[J].廣西大學梧州分校學報.1997,(02).II-1

[9] 滿屹,趙書博.淺論企業名稱的中英文互譯[J].中國商貿.2012,(20): 227-228.[10] 毛榮貴.翻譯與美學[J].上海科技翻譯.2003,(03): 5-9.[11] 王婷.結合 ―翻譯目的論‖談企業名稱英譯[J].廣州：科教文匯，2008,(3): 161-172.[12] 楊全紅.公司名稱翻譯中應注意的幾個問題[J].中國翻譯.1998,(01): 31-33.[13] 吳玉光.淺談公司名的英文翻譯[J].當代經理人.2006,(04)[14] 許林媛.用功能對等指導企業名稱中譯英[J].科技信息(科學教研).2007(11)[15] 楊梅.淺談企業名稱的英譯[J].天中學刊.1999,(S1): 31-32.[16] 易新奇，覃先美，龍歡.中國企業名稱英譯的4V價值標準[J].湖南科技學院學報，2014，(7)：172-174.[17] 余清萍，秦傲松.動態對等理論與公司名稱英譯實踐[J].南昌航空工業學院學報，2004,(1): 47-52.[18] 喻云根等編著.翻譯教材[M].上海: 上海外語教育出版社, 1988.[19] 張典.從語言的經濟原則看“世界五百強”中國企業英譯名[J].現代：語言研究，2013，(2)：134-136.[20] 左雅蓮.基于順應論對公司名稱漢英翻譯的研究[D].大連海事大學, 2009

四、國內外現狀和發展趨勢

現狀：越來越多的中國世界五百強企業開始進入國際市場，首先他們需要給公司取一個英文文名，許多公司會因為英文名選的好而事半功倍，達到耳熟能詳的廣告效果。而有的企業因為沒有選好合適的英文名而默默無聞，即使他們的產品很好也不能迅速占領市場。

發展趨勢：更多中國的世界五百強企業會重新評估自己公司的英文名稱是否足夠好，或者直接改掉公司原有的名稱。而那些準備進入國際市場的中國世界五百強企業會更加重視公司英文名的翻譯。

五、主要研究內容、關鍵問題及解決思路

5.1主要研究內容

通過調查研究商業環境下中國世界五百強企業公司英文名的特征，以及在何種情況下選擇何種翻譯方式的問題，比較分析同一中國世界五百強公司在不同英文名時期的業

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務發展速度，和不同行業，不同國家，不同企業文化五百強公司的英文名翻譯的特點。主要內容包括：

1.簡介 2.翻譯理論 3.需要考慮的因素 4.選名技巧

5.2關鍵問題

對比分析：因為在企業發展過程中，對企業業務表現的影響因素很多，對比分析得出的結果很有可能會偏離實際結果，所以在研究時，假設同一中國世界五百強企業在不同時期除了公司名不一樣外，其他影響公司業務發展的因素一致。

研究途徑：除了尋找資料對比分析外，很難有其他途徑來調查研究，比如采訪資深企業管理者，針對相關問題作進一步探討。

5.3解決思路

針對對比分析中存在的影響因素過多的問題，應該增加搜集查閱資料數量，通過大量信息評估主要因素的影響程度，然后再進行對比分析。

因為研究途徑受到限制，所以需要開發新的研究方法，比如合作探討，深入企業調研，和發放問卷收集大眾對五百強公司名的認可情況。

六、完成畢業論文（設計）所必須具備的工作條件

1、所需資料、設備、工具：(1)相關的中英文資料、文獻；(2)計算機網絡資源及輔助設備；(3)校內圖書館、閱覽室；(4)數字圖書館。

2、解決辦法：

(1)查閱大量相關的中英文詞典及工具書；

(2)充分利用網絡資源及文獻檢索系統，查閱下載豐富的論文資料；(3)通過學校圖書館的中英文書籍和期刊，獲取大量有價值的文獻資料；(4)利用網絡資源。

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七、預期成果（達到目標）

通過深入研究世界五百強企業中文名翻譯特征，希望五百強企業，包括英語名翻譯的學習者和教學者能進一步了解公司企業中文名翻譯對企業塑造公司形象的影響。其次，通過介紹世界五百強公司企業中文名翻譯及其特點，讓讀者進一步了解五百強企業中文名翻譯的重要性。進而說明優化五百強企業中文名翻譯的可行性和必要性。最后通過五百強企業中文名翻譯的研究，進一步讓讀者了解五百強企業的好的中文名的優勢以及它對商務英語學習推動作用。

八、工作的主要階段、進度與時間安排

（1）查閱文獻，提出研究方案，2016年8月31日前完成開題報告。

（2）結合論文題目，通過閱讀文獻并結合實際,收集世界五百強中中國企業名及其英譯名,探討中國企業名承載的文化背景和專業背景等,分析企業名在英譯過程中所遵循的策略和應該達到的目的。

（3）提出翻譯策略和翻譯指導理論用以指導其它中國企業名的英譯。

（4）2016年12月1日前提交畢業論文初稿，要求排版格式規范，字數在7000字左右。

（5）2017年5月18日前提交終稿。

九、指導老師審查意見

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世界五百強中國企業名稱漢譯英研究

[摘要]近年來，隨著經濟全球化全面深度發展，越來越多的中國企業開始走出國門，融入全球化發展。其中許多著名企業成為世界五百強，深深地影響著中國經濟全球化的腳步。合適.正確.高雅的英文名翻譯成為許多企業走出去的第一步。深入研究中國世界五百強企業英文名翻譯的特點和各方面影響。其中，許多企業的英文名稱經過了多次變化，最終才有了現在耳熟能詳的企業英文名。更有企業因為沒有合適的英文名而在進入外國市場時出師不利。世界五百強中國企業名稱漢譯英研究著重于從翻譯的美學的角度來研究企業名稱漢譯英的特點和企業英文名稱對企業發展的影響，進而探索合適的英文名稱和不合適的英文名稱在企業發展過程中的積極和消極作用。針對中國大型世界五百強企業英文名翻譯案例，企業英文名稱對進入外國市場時的影響，不同領域.不同類型.不同企業文化的五百強企業的英文名翻譯特點，中國企業在進入國外市場時在公司名稱的翻譯上的斟酌程度，公司英文名翻譯人員翻譯的側重方向，公司名變化過程中公司業務的發展，公司的業務變化對公司名稱的改變展開研究。而且還需要從文化研究的角度來研究中國的世界五百強公司的翻譯特點，這是必須要考慮到的方向，而且文化研究是一個極其大的領域，其中的各個方向又極大地影響中國世界五百強公司的英文名稱翻譯。再者，合適恰當,優美準確的英文名對中國的世界五百強企業成功進入全球市場應該有幫助和促進作用。

[關鍵詞] 世界五百強；漢譯英研究

V

A Study on C-E Translation of Chinese Company Names in the Fortune Global 500

[Abstract]Nowadays,with the further development of economic globalization , more and more Chinese companies enter foreign markets where English is mostly used.many of them have become the world‘s top five hundred ,deeply affecting the pace of China‘s economic globalization.therefore ,an appropriate English name plays a significant role when they are taking their action.A thorough study of the characteristics and influence of the English translation of the top five hundred companies in China.Among them, many companies have changed the name of the English name for many times, and finally had a familiar name now.Many companies because there is no suitable English name in foreign markets lost the first battle.The study of the Chinese translation of the names of the top five hundred companies in the world focuses on the study of the characteristics of Chinese English translation of corporate names from the perspective of translation aesthetics.And then explore the positive and negative effects of proper English name and inappropriate English name in the process of enterprise development.A case study focus on the translation of English names in the world's top five hundred companies,the influence of English name on foreign market entry,the characteristics of English translation of the top five hundred enterprises in different fields, different types and different corporate cultures,the degree of discretion of Chinese companies in the translation of company names when entering foreign markets,the orientation of the translation of English translators,the development of company's business during the change of company name,the change of the company's business changes the name of the company.Appropriate and appropriate, beautiful and accurate English name for the world's top five hundred enterprises in China to enter the global market should help and promote.[keywords]top global 500;c-e translation study

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IIntroduction A Study on C-E Translation of Chinese Company Names in the Fortune Global 500 is a study of the influence of English name translation on the entry of Chinese large multinational companies into the global market, through the study of the influence of the change of the English name translation on the development of the company's business.A proper English name should play a very important role in the global market.Provide reference for the world's top five hundred companies to enter the global market.C-E Translation of Chinese Company Names in the Fortune Global 500 is not only about C-E translation ,but also about linguistics and esthetics and many other different subject.therefore ,an appropriate and elegant English name is not something uncomplicated.Someone who take an English name for the Chinese transnational corporations must be erudite.With the deepening of economic globalization ,Chinese enterprises are increasingly demanding on English names because they need to break into the English-speaking market.and they must be integrated into the foreign cultural atmosphere.Having a proper and elegant English name is the first step in everything.After more than 30 years of reform and opening up, China's rapid economic development requires the continuous rise of Chinese enterprises to do a good job of corporate image publicity.the company's English name is very important to promote their ideas and culture.As a result ,Chinese companies have an endless stream of English names.the research on the C-E translation of the company is also increasing.Due to the specific object----Chinese enterprise.Therefore, the research in this field is mainly done by domestic scholars on the basis of skopos theory, translation criticism theory and Cross-Cultural theory.The scholars focus on the analysis of the errors in the C-E translation names of Chinese companies in some regions and industries.The alphablt and phoneme are the best elements to deal with the C-E translation in the process.Back translation is a good way to the quality of the translated Chinese name,to comply with the principle of “information equivalence”.these studies are useful, but the problem is also obvious.or put forward the basic principles, case analysis is not enough.there is no clear criteria for the

selection of the corpus, there is no choice of well-known enterprises in the industry.or focus on error analysis, no comprehensive assessment of the progress of translation equivalence.in view of this, this paper is based on the previous studies on theC-E translation of China‘s transnational enterprises.Based on Eugene Nida's functional equivalence theory,In 2017, China's top 500 companies in the list of top 500 companies in China news network were selected as the research materials.take the methods of qualitative analysis,to make contrastive analysis of Chinese and English company‘s English names,Summed up the functional equivalence of the corpus in three aspects: vocabulary, syntax and discourse.At the same time, I also makes a study on the translation of culture loaded words, company slogans and the names of awards to propose amendments.On the lexical level, we should correctly analyze the differences of referential meaning and the associative meaning of cultural context,achieve functional equivalence.the unequivalent situation of Chinese and English names still exists.mainly in dealing with cultural loaded words,company slogan and company names.there is error of understanding ,do not refer to authoritative official documents , and failure to comply with the basic rules of language.The significance of this study is mainly reflected in two aspects.First of all, through the introduction of the translation strategies of the Chinese enterprises in top 500 hundred.to a certain extent, it enriches the research corpus.secondly, through some example analysis.help Chinese companies to improve the quality of C-E names.Improve the effectiveness of foreign market promotion.Enhance corporate image and even China's national image.In fact,there are more and more Chinese companies going to break into the foreign markets.this means that they need to think their English names over and over again.it may seems that it‘s very easy and uncomplicated to get an English name.but the name is for an world five hundred company.this situation makes everything more complex.we cannot just translate Chinese into English.it must be brief,phonological beautiful,easy understanding, symbolic,rich in meaning and have many other different characteristics.What is more important is that we are going to exend our study into culture research,something potentially and profoundly affecting the use of English names

under special circumstances,such as different mother tongues,complex language environment,particular cultural atmosphere,taboos and many other various and complicated circumstances.As a result of this ,our research is really important and influential for the Chinese companies in the fortune global 500 if they want to break into the foreign markets.Because our research starts from all aspects of English name selection.even who are unfamilier with English can get an great English name for Chinese companies in the fortune global 500 easily.In a sense, it can be regarded as the textbook of C-E translation for Chinese companies in the fortune global 500.This thesis research mainly from the perspective of Skopos Theory and functional theory.but there is no direct expression of these two theories.All of these two theories are embodied in the framework of the whole thesis,Only a comprehensive understanding of the whole text can understand the existence of the theories.Theoretical research is not the purpose.As mentioned above,to guide the world's top five hundred enterprises in China and rich English name translation research materials are the fundamental purposes.As an exacting and profoundly thesis,give examples,introduce questions,study problems,propose solution ,demonstrate schemes,and come to a conclusion are the major parts.All of these steps are meant to show the whole process clearly and accurately in order to enable readers to have a comprehensive and profound understanding of the English translation of the top five hundred companies in China.Although there are many similar topics and types of research,I think the research on the English translation of the top five hundred companies in China is far from enough.This study on c-e translation of Chinese companies in the fortune global 500 aims to solve all kinds of complex problems involved.Therefore, it is both forward-looking and unique.and instructive.This paper also shows the isolation of language and culture from many aspects.This is another feature of this paper,It enriches the research direction of English translation for later researchers.English name translation must be combined with cultural studies in order to achieve the highest level.Simply translating Chinese names into English is often unsatisfactory,the translation of English names from a single direction will occur such problems.English name translation is often the most complex，not that it needs to consume too much energy

and time, but it is very difficult to translate the English name well or to be the best.The perfect translation of English names need to refer to the study of various factors,this is not suitable for the translation which is not high demanding.It's like movies and TV shows,film requires sophisticated integration,the TV show is dragging.The English name translation needs to show more essence in limited content.This determines the complexity of English name translation-it's hard to translate faultlessly.Therefore, the research work of this paper will be of great significance.In fact, this paper will study from three aspects.in the first direction, many examples are given to show the influence and characteristics of English name translation.It includes the influence of different English names on the development speed of the top five hundred companies in the world.This is the most direct manifestation of the impact of an near perfect english name to the development of a world five hundred companies.The following is a study of the characteristics of Chinese English translation of the world's top five hundred companies in different industries.This is one of the most intuitive features.In addition, it also talks about the characteristics of the English translation of the top five hundred companies in different countries.The study about characteristics of English name translation in the world top five hundred enterprises is an additional reference.Finally, we will discuss the translation characteristics of Chinese enterprises in the world's top five hundred with different corporate cultures.This part leads to the following study.In the second main part which is the most important research part of this thesis.From the cultural point of view, this part analyzes the problems that should be paid attention to in the translation of English names of the world's top five hundred enterprises.Because it is to enter the foreign market.therefore, it is necessary to explore from the perspective of the target country.At that time, the cultural characteristics of the country has become the focus of the study of the English translation of the world's top five hundred companies.First of all.it talks about the characteristics of a near perfect English name tend to have.Secondly , whether use the same English name in all markets is really a question worth pondering.Next.it‘S about the influence of the choice of English names of five hundred Chinese

companies with different mother tongues,this is easily confused with the arguments above.butthis is a new research content，should be included in the scope of Cultural Studies.There are another three parts about culture research which are really important to this thesis.they will be carefully studied and expoundedIn the next article.Last but not the least.This section will summarize all the research content which means that it will tell us a suitable and elegant business English name can determine whether a Chinese top five hundred companies can successfully enter the foreign market.Finally , summarize the contents of the whole paper.Ⅱ Translation Theory This chapter describes the translation theory of the study of the English translation for the top five hundred Chinese enterprises from the whole research field.2.1 Skopos Theory.Skopos is Greek，The most important factor in the process of translation is the purpose of the whole translation.the term “Skopos” is often used to refer to the purpose of a translation.One of the most important factors determining the purpose of translation is the receiver, the recipient of the translation.2.2 Tranbslation Theory Of Yan Fu C-E translation Of Chinese Company In The Fortune Global 500 is a kind of special name translation because it is a translation within a specific range.It contains a lot of new and important research field.This kind of research begins with the globalization of Chinese enterprises in the early twenty-first Century.There will be a sign of prosperity in the next ten years.Therefore, the research in this area has a greater prospect.Return to translation,C-E translation of Chinese company in the fortune global 500,still cannot be perfectly finished in one respect.we need to give it a comprehensive consideration which haven‘t been noticed by researchers before.even so,we still need to review the translation theories of great translators,give us a wide range of reference for our study.More than one hundred years ago in 1897 in the reign of the Qing Dynasty.in this year,Yan Fu,the chief teacher of Bei Yang Navy who translated and published the theory of nature selection.The publication of this book has great realistic and historical meaning.But what he did not expect was the words ―Faithfulness Expressiveness and Elegance‖ made him been praised and disparaged in the introductory remarks,not the book itself.from that time ,his theory of ―Faithfulness,Expressiveness and Elegance‖ had always been mentioned if there were some translation theory studies got the recent China‘s history involved.Certainly ,substantial divergences exist about the argument of his translation theory.Mr.Luo Xingzhang,who admits Yan Fu‘s theory has said that this theory can be used throughout the translation field.Yu Dafu ,as an author and translator regard Yan Fu‘s theory as the golden rule and precious precept.Someone who are disguested with Yan Fu ?s ―Faithfulness Expressiveness And Elegance‖ theory believe it‘s confusing in formulation and harmful when it‘s been obeyed.But through a century of challenges, ―Faithfulness Expressiveness And Elegance‖ is still accepted by translators,even displays its powerful vitality.the predecessor in translation field ,Zhou Xiliang ,said that history has proved―Faithfulness Expressiveness And Elegance‖ throey has a guiding function for our country‘s translation work for 80 years.Still has its vitality.Many scholars have put forward a lot of different translation principles,but none of them can completely replace it.Compare with the translatology subject,these tree words in any case always seem to be too thin, too general.However.what makes it cannot be displaced.First of all, this is determined by the characteristics of the Chinese language.Shen Xiaolong, a cultural linguist, points out that Chinese sentences are both real and windy.As long as can see what‘sthe words‘ meaning, thenI omit the details while others make it circumstantial , we still can understand the meaning of the setences.In fact , Simple three words―Faithfulness Expressiveness and Elegance‖ with this kind of advantage of the Chinese language.Yan Fu believes that if we cannot reach the meaning of ―faithfulness‖,the translation itself will be unsuccessful,what also makes ―expressiveness‖ hard to reach.and ―expressiveness‖ is almost translation.what he want to convey is that ―expressiveness‖ can show the meaning of text,but ―faithfulness‖ and ―elegance‖ is something makes the text more complete or vivid.Besides,these three words restrict and replenish each other as a whole.Some of the later tanslators split these three wods which should be as a whole completely ,then found something they called loophole.For example,the following theory think these three concepts cannot not exist simultaneously in logic.they think that ―faithfulness‖ is restricted by the original text,but expressiveness and elegance is not.Be honest , though these tree concepts are to some extent contradictory with each other in logic,it‘s the reflect of the translator‘s plight ,he should be faithful to the original text

andsimultaneously exert his creativity.What‘s more ,the ―Faithfulness ,Expresssiveness an Elegance‖ translation theory have a strong generality.and take a step back, the order of these three words is pretty appropriate,primary and secondary.Fair to say,Yan Fu didn‘t propose ―Faithfulness Expressiveness and Elegance‖ to set up some kind of criterion or principle.He just wrote down the temporary feelings in his translation.that means its just the reflect of Yan Fu‘s sentiment ,no sence to accuse him even there are some other objections.In my opinion.the ―Faithfulness ,Expresssiveness an Elegance‖ translation is something like reference.there is no right and wrong when we refer to it.When we are translating something , the theory gives a good summary of the standards we need to meet, no need to achieve all the three words at the same time.In one epsiode of “Cheers”, Cliff is seated at the bar describing the Buffalo Theory to his buddy Norm.Here it is, for your enjoyment“Well, you see Norm, it's like this...A herdof buffalo can only move as fast as the slowest buffalo.And when the heard is hunted, it is the lowest and weakest ones at the back that are killed first.This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members.In much the same way, the human brain can only operate as fast as the slowest brain cells.Now, as we know, excessive intake of alcohol kills brain cells.But naturally, it attacks the slowest and weakest brain cells first.In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine.And that, Norm, is why you always feel smarter after a few beers.”LOL theory is the theory that the internet phrase lol can be placed at any part of a sentence and make the sentence lose all credibilty and seriousness all at once.CPPCC member Tang Jin, a national political adviser from central Hubei province, said as the country increasingly interacts with the international community, the problem of badly translated signs becomes of mounting importance.She said awkward and incorrect translations are common in many areas across the country.Tang gave examples she has seen while traveling around the country.A reception desk, or zong tai in Chinese, was wrongly translated as “total desk” and exit, or chu kou in Chinese, was incorrectly translated as

“export”.She said correct translation is a sign of a nation's cultural capability and the problem should be taken seriously at government level.Tang suggested that government departments offer financial and personnel support to create a standard manual of public sign translations and promote it across the country.China has already learnt costly lessons from the casual use of English.Beyond confusing public directories, and hilarious-or sickeningLenovo LEGEND, this logo leave a lot of good memories and brilliantfor us.Today, the new brand Lenovo will set sail, it is entrusted with the new and old Lenovo people in twenty-first Century the great plan, it will make our position more clearly, our company more cohesive, the internationalization of ours more solid, we have a longer-term vision, and our mind is broader.“One of the top executives comment on lenovo:”it will be the foundation for all of us to do it.It will be a blueprint for future action, and it will enable our customers and partners to appreciate the benefits of the future".From the perspective of the development process, some factors play a key role.But Lenovo's English name change is a successful case,from then on, Lenovo's business development is more global.Lenovo's PC market share is the world's largest.It successfully merged and absorbed IBM's computer business after the acquisition.and achieve business growth in a lot of markets around the world.Although not intuitive, the new name has injected new vitality into the globalization of Lenovo,and made it develop more rapidly.These are the direct embodiment of the effect of this change.There is another example.in 2006.at the International Consumer Electronics Show.Intel‘s sign ―intel inside‖ dispeared ,what replaced it was just ―intel‖ with two arcs.the new logo in the lower right corner is also eye-catching.This change makes Intel more flexible in the market positioning.and in the eyes of consumers，Intelare more young personalized.Although there is no data to explain Intel's business growth and the name change has a clear link, the impact is real,that is a better name has a positive effect on the development of an enterprise.This is one of the most influential factors.the translation of English names in different industries has its own characteristics.In the 2016 list of the world's top five hundred, The number of Chinese companies has achieved growth of thirteen

consecutive years, Accounted for 1/5 of the top five hundred.There are thirteen companies be on the list for the first time.Among them , there are a large number of state-owned companies.they are mainly distributed in the banking , energy, insurance, Automobile , engineering& construction ,electronic technology etc.Almost all banks have ―bank‖ in their English name which is really obvious.this is a common feature of all the top five hundred Chinese banks.As for the energy industry, the world's top five hundredChinese enterprises‘ English names do not have many common features.Some of them use Chinese transliteration as the Englishname of the company.this phenomenon of English name translation appears in all industries not only energy.There is also a phenomenon that many Chineseenergy companies in the world's top five hundred have ―energy‖ in their English name.Similar to banking,almost every insurance company has ―insurance‖ in their English name.this phenomenon is almost inevitable in the insurance industry.As far as automobile industry ,most of them contain ―automobile‖ or ―motor‖ in their English name.When it comes to engineering&construction industry.most companies directly add ―engineering‖ or ―construction‖ into their English names.At last.Chinese science and technology enterprises‘ English name in the world's top five hundred is not much in common to find.because the lack of data, we can not draw too many conclusions about the characteristics of the English translation of the Chinese top five hundred companies in electronic technology industries.Summarize this part of study,we can find that Many industries in the world's top five hundred has common characteristics in their C-E translation names.In general, their English names are more straightforward and to some extent burdensome.many companies use Chinese transliteration.more enterprises partly or completely use English abbreviations as their English names.Many of the world's top five hundred companies‘s English name are very simple.We can't even find out what industry they are in easily.What is more,some of the English names of Chinese enterprises in the top global 500 can even be wrong.that‘s something rediculous.English name is a very important business card, It's necessary to work hard on it.About this topic, there is also the problem of incomplete data.But we can also do pioneering research.Analyze the form carefully, some special things still can be found.there are some enterprises really

particular.suchas

Apple,BP,Berkshire

Hathaway, Mckesson,Glencore,AT&T,TOTAL, AmerisourcebergenChevron, E.ON, AXA etc.It's hard to know which industries they belong to from the names of these companies.just as what we expressed in last part.From the whole table,we can find that some of the names include French vocabulary.Such asSOCIéTé GéNéRALE, CRéDIT AGRICOLE, éLECTRICITé DE FRANCE,etc.this is the result of the blending of English and French culture.More importantly, the French vocabulary is very similar to the English Vocabulary.So many French companies directly use French vocabulary in their English name.It is also because of the personality of the French company name.Another similar phenomenon is the English name of many Japanese companies using the Japanese name transliteration.Such as Toyota Motor, Honda Motor, Nissan Motor, Nippon Telegraph & Telephone, Hitachi, Nippon Life Insurance, Panasonic, Marubeni, Mitsubishi, Toshiba Etc.The same is true of companies in other countries.On the whole, the English name of the Chinese company has a strong nationalistic feeling.The study of this direction requires a large number of corporate culture research support.and the corporate culture of many companies will directly determine their names.Or the company name will reflect their corporate culture.let‘s back to ―Leveno‖.―le‖ is from legend ,the old name ,and ―novo‖ means new or innovation.This implies that Lenovo will have innovation in the new century.and so it is.And General Motors, The famous American comprehensive enterprise.in fact , general means their products cover a wide range of uses.This is the corporate culture of General Motors.In fact, General Company's products cover civilian and military fields.For example, civilian vehicles, aircraft engines.Military aircraft, warships and military aircraft engines.This represents the diversification of its business development.3.2 Linguistic Enviroment The translation research of English names is never justin one single aspect.If you want to translate it perfectly , cultural studies must be included.As a matter of fact, there is no perfect English name for a Chinesemultinational company.because it‘s restricted by lots of limiting factors.But a good enough business name should have the following characteristics.It need to be meanful , concise, whole coordinating, easy to understand,beautiful rhyme and so on.Almost all multinational companies use different names in different markets, mainly because of the language and culture difference of the target markets.But will they use the same English name in all markets? The study found that even if there are difference, only very subtle ones.This means that most companies will use the same English name in all markets, even if there is a difference, it is very subtle.On this question, because there are language differences in the target market, different names are used in different countries.Because of this, the meaning of their names is likely to be a big difference.and the result is almost inevitable.This is the reference of our main research contents.Different native language environment will have a great impact on the name of a company in the market.In fact, the impact is enormous.because of the complexity of the language environment will make it difficult to choose English names.The reason for this is that the name is influenced by other languages.for example, in Chinatown or in many other countries, the name of a company will consider the language of these countries.More obvious in India, Mexico, Central Europe and other regions.these places have a very complex language environment.This makes it difficult to choose an English name accepted by most people.In any case, the promotion of products in the special market must take into account the local cultural customs and taboos.For example, because of India's worship of cattle, it is impossible to promote beef products in India.Islamic Muslims do not eat pork.Chinese people on the number four taboo.Americans prohibit discrimination against people with disabilities and and reverence for the gods.Special cultural features like this must be taken into account when choosing the English name for the world's top five hundred companies.In order to avoid some unnecessary errors, and the actual process of the need to pay attention to the issue of customs and taboos certainly more.In addition, because the company's English name is translated into the language of the target market, there will be some situations, such as homophone or homonym.In this case, there will be some unpredictable problems.For example, thename abbreviation of a Chinesemultinational company‘s English name may be an unpleasant word.This is what all multinationals do not want to see.But on the positive side, customs and culture may be an important weapon for multinational companies to use when they choosing one name for themselves.This is a way to make use of a particular interest of a country or a nation.For example, in China, the number eight means to get rich, so people are very fond of this figure.This can be used by foreign companies.there are many Similar phenomenon in the world.All of these are the problems that China's multinational companies need to pay attention to when they develop foreign markets.Even if we can not take advantage of some of the good cultural characteristics of the nation, we can not make mistakes that violate taboos.This is the case when a Chinese multinational company needs to be aware of the English name of the company.Summing up this part of the study, we find that cultural studies also play an important role in C-E translation of chinese company names in the fortune global 500.We can combine cultural studies to choose a more appropriate English name for the company, at the same time, it can avoid some problems like violation of cultural taboosin the English name of the company.IⅤ Skills Applied In Name Choosing Anyway, it must be true.the English name of a company may seem insignificant, but it is as important as the actual quality of a company.there is no doubt about it.It is through a name to know and remember a company, the name will directly affect the visibility of an enterprise in the market.Revlon, its name is with the help of a Chinese ancient poetry, successfully entered the Chinese market.Similar examples abound.In China, the name of a Mercedes Benz means flying at a fast pace.This is the use of homophonic for Mercedes Benz to create a beautiful symbol.BMW is in the Chinese described rare horse, this has formed a beautiful concept in people's mind.Paving the way for BMW to enter China.Similar examples abound.Conclusions Through the research, we can not simply translate the english names of Chinese top global 500 enterorises from just one aspect.It is necessary to combine the other studies with cultural studies in the C-E translation for Chinese enterprises in the top global 500.Because of the limitations of research materials and methods ,we can't do more extensive research.Advice for later researchers isThe study of c-e translation of English names can not be carried out from Onlya certain aspect, which must be combined with other studies in different areas.and cultural studies are essential.Bibliography [1] Clark,J.et al.語音學與音系學入門 北京外語教學與研究出版社2000 [2] Gimson,A.C.and Arnold,E.An Introduction to Phonetics and Phonology 北京外語教學與研究出版社2000 [3] Halliday,M.A.K.An Introduction to Functional Grammar,2nd edition 北京外語教學與研究出版社2000 [4] Leech,G.N.Principles of Pragmatics.Longman,1983 [5] Lyons, J.Linguisti Semantics.An 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Acknowledgement First and foremost, I would like to extend my heartfelt gratitude to my supervisor, Wang wei, for her instructive advice and invaluable suggestions in the completion of this work.besides,there is someone who discussed a lot of questions about this work.LiMiao,thank you.High tribute should be paid to all people in the studies of C-E Translation of Chinese Company Name.

第二篇：旅游景點的漢譯英翻譯研究

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論《蘇菲的選擇》中的悲劇性沖突

從《老友記》探究美國的個人主義價值觀 106 社會實踐活動對大學生的重要性

世紀年代的搖滾樂對美國傳統價值觀的影響研究 108 英語國家姓氏文化研究

Pragmatic Failures in Translation of C-E Advertisements 110 《簡愛》中女主人公的心路歷程

戴?赫?勞倫斯《查泰萊夫人的情人》中鮑爾頓夫人的角色分析 112 淺析《最藍的眼睛》中的創傷和治愈 113 淺析西部牛仔的發展歷程及其影響 114 有關“生命”概念隱喻的英漢對比研究 115 從功能派翻譯理論的角度研究中國菜單翻譯 116 試論提高初中英語作業的效果 117 中西方婚禮習俗的差異和融合

淺析清教思想在霍桑《紅字》中的體現 119 分析場獨立與場依賴對任務型教學的影響 120 從生態視角解讀《瓦爾登湖》 121 閱讀中的英語詞匯教學策略

《魯賓遜漂流記》中魯濱遜的形象分析

An Analysis of American and Chinese Culture in Kung Fu Panda 124 《紅樓夢》兩英譯版本中姓名翻譯的對比研究 125 英漢委婉語比較研究

《哈克貝利?費恩歷險記》的藝術特色分析 127 從男權主義角度分析《苔絲》中的人物 128 裘德悲劇成因的分析

A Comparative Study of American and Chinese Spatial Language in Business Negotiation 130 動物委婉語 131 語結與英語長句的翻譯 132 “去十九號房”中的自由觀

《西游記》兩英譯本宗教用語翻譯比較：讀者接受論視角 134 影響英語閱讀理解效率的非語言因素 135 論企業對員工過度壓力的管理

幽默元素在英語電影和電視劇中的翻譯 137 從服飾看中西方文化差異與融合 138 苔絲悲劇人生的起因

環境、性格、命運－－評《遠大前程》主人公皮普 140 比較中美民事訴訟文化的價值取向 141 淺析哈利波特中的女巫形象

淺析《圣經》人物典故在《紅字》人物形象刻畫上的運用 143 關于初中生外語學習焦慮的分析

《紅樓夢》英譯中雙關語文化成分的翻譯策略研究 145 功能對等理論在漢英廣告翻譯中的應用

從概念整合視角解讀《老友記》中的言語幽默 147 少兒英語游戲教學策略研究 148 馬丁伊登的自殺根由

遺忘曲線在記憶英語詞匯中的運用

《儒林外史》中應對文化缺省的文化負載詞翻譯 151 《麥田里的守望者》主人公的性格分析 152 淺析《紫色》中西麗的成長歷程

153 從女性主義角度比較關系張愛玲和簡?奧斯汀的婚戀觀 154 微笑著流淚——歐亨利小說賞析

155 淺談高中英語教師課堂提問與課堂互動

156 《天黑前的夏天》中女主人公凱特的自我救贖之路 157 A Comparison of the English Color Terms 158 論《欲望號街車》中的兩姐妹的角色塑造 159 從功能目的論視角分析公共標識翻譯 160 涉外商務用餐中的非言語交際

161 與身體器官有關的中英文習語對比研究 162 從《遠大前程》看狄更斯的家庭理想

163 A Diachronic Study on Sexism in English Lexicon 164 《麥琪的禮物》中環境語的分析

165 淺析英漢基本顏色詞之文化內涵－－以“白”與“黑”為例 166 修辭手法在TED演講中的運用 167 英漢白色詞的文化象征意義及翻譯

168 通過小說《紫色》分析沃克的婦女主義思想

169 從主人公的悲劇命運看《推銷員之死》的現實意義 170 威廉福克納的女性觀—《喧嘩與騷動》女性性格分析 171 歸化和異化在影片名翻譯中的應用 172 論《憤怒的葡萄》中的生態批評思想 173 分析《貴婦畫像》中伊莎貝爾的個性特點 174 中英書名翻譯的對比 175 海絲特白蘭—清教時代的新女性 176

177 英漢雙語詞典中的語用信息 178 試論法律文本的翻譯原則

179 《格列佛游記》中格列佛的人格探析 180 美國俚語中所折射出的美國亞文化現象 181 少兒英語學習中的情感因素分析

182 淺析霍桑罪惡觀在《拉帕西尼的女兒》中的體現 183 Sister Carrie—A Woman Lost in the Material World 184 功能翻譯理論關照下的英漢商標翻譯 185 從文化視角看中西方婚禮習俗的差異 186 中西方餐桌禮儀的文化對比分析 187 對美國總統就職演說的文體分析 188 旅游景點的漢譯英翻譯研究

189 An Analysis of Key Elements of Cross-cultural Business Negotiation 190 論《麥田里的守望者》中的佛教禪宗因素 191 溫和的反叛者——論《小婦人》中的女性群像 192 淺議我國民營企業薪酬管理

193 《喜福會》體現的中美家庭觀念沖突解析 194 從女性主義視角分析《飄》中斯佳麗人物形象

195 A Survey on Western Culture Learning among Non-English Majors 196 漢英身勢語的對比研究 197 應酬語的中英文比較 198 網絡英語的構詞方式

199 圖式理論在英語閱讀教學中的應用研究 200 《嘉莉妹妹》中的不同價值觀的研究

第三篇：旅游景點的漢譯英翻譯研究

最新全英原創畢業論文，都是近期寫作 1 分析《女勇士》中的女性形象 2 模糊語在新聞報道中的語用研究 3 論《亞瑟王之死》中的騎士精神 4 簡析商務溝通中的非語言溝通 5 《玻璃動物園》中的逃避主義解讀 6 論《進入黑夜的漫長旅程》的悲劇成因 7 激發幼兒學習英語興趣 多媒體網絡教學和傳統教學對大學生情感的影響 9 探討中英文化差異——以宗教習語翻譯為案例 10 淺談高中英語教師課堂提問與課堂互動 11 撒旦和孫悟空的形象和文化內涵對比 12 《阿Q正傳》中文化負載詞的翻譯 13 從生態視角解讀《瓦爾登湖》 14 解讀《最藍的眼睛》中的姐妹情誼 On the Dramatic Conflicts Contributing to Eliza Doolittle’s Pursuit of Self-identity in Pygmalion 16 中美兩國家庭文化差異 音意兼譯—外來詞中譯之首選法 18 仿擬在商業廣告中的應用 原創+⑧+ 0 +⑤+⑨+⑨+ 0+⑦+④+⑨ An Analysis of the Characters in the Call of the Wild from the Perspective of Social Darwinism 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 《玻璃動物園》中的逃避主義解讀

從關聯理論的角度看英語廣告中隱喻的翻譯 戰后美國對伊拉克娛樂文化的影響 論童話《小王子》的象征創作 從跨文化交際的角度看廣告翻譯

足球評論員的評論語氣對球迷看球的影響 《了不起的蓋茨比》中色彩的象征意義 從《喜福會》母女沖突看中美家庭教育差異 比較《西游記》與《哈利波特》中的英雄形象 《紅字》中的圣經典故與象征意義 自然會話中會話結構的分析 網絡語言風格的性別差異 中式英語的潛在價值

英語課堂中的非傳統學習策略

From Dormancy to Revival—A Feminist Study on Kate Chopin’s Awakening 沃爾瑪策略研究

淺析霍桑罪惡觀在《拉帕西尼的女兒》中的體現 倫敦英語在英語標準化過程中的作用 論跨文化交際中的體態語 40 41 42 43 抽象名詞詞義內涵及其翻譯策略 淺談英語教學中體態語的運用 中國英語初探

Irony Art in Orwell’s Animal Farm

譯者主體性對翻譯風格的影響分析 45 探究希臘神話對英國戲劇及詩歌的影響 46 Robert Frost’s Man and Nature

An Analysis of Communicative Language Teaching Method in Teaching Spoken English in China 48 英語廣告的語言特點

從存在主義角度解讀蕾秋?喬伊斯《一個人的朝圣》 50 從生態批評視角解讀海明威作品

The Application of Role-play in Junior Middle School English Teaching 52 商務英語廣告中比喻的翻譯 53 英文電影對白中俚語的翻譯 54 探究語言交際中的文化差異

論美國黑人英語：語言變體的視角

從敘事結構分析電影《撞車》中對種族歧視問題的詮釋 57 文化差異在中美雇員協作中的問題分析 58 功能對等理論在英語習語翻譯中的應用

對夏洛蒂勃朗特《簡愛》中簡愛的女性主義分析

The Two Mrs.De Winters of Manderly─ The comparison between “I”61 廣告英語修辭特點及其翻譯

美國黑人英語在電影中的應用研究 63 李清照“聲聲慢”英譯本的對比研究 64 英漢廣告互譯的順應化研究

A Comparison of Chinese and American Food Cultures 66 中西飲食文化的差異 67 電影英文片名漢譯的原則

論教師的非語言行為在課堂教學中的作用 69 從《愛瑪》看簡奧斯丁的愛情觀

A Study of Narrative Voice in Jodi Picoult’s My Sister’s Keeper 71 Gone with the Wind: From Novel to Film 72 淺談涉外英語合同的特征及翻譯技巧

從功能理論角度分析電影《點球成金》字幕翻譯 74 英語專業學生議論文寫作中連接詞使用情況研究

從現實主義分析阿瑟米勒《推銷員之死》中威利洛曼的悲劇成因 76 The Poet’s Identity in Keats’s Six Odes 77 淺析《老人與海》中的英雄主義

A Study on Error Correction in JEFC Classroom 79 探究《蠅王》中的人性 80 覺醒的女性意識：《嘉莉妹妹》中女性主義分析 81 哥特元素在《寵兒》中的運用 82 淺析奈達等值理論與商務英語翻譯

and Rebecca 83 Cultural Influences on Business Negotiation between China and Japan 84 論《傲慢與偏見》中反諷的藝術效果 85 論《等待戈多》中的等待

從概念整合視角解析《小王子》

絕望而不言敗的抗爭——塞林格的《麥田守望者》 88 歐亨利《最后一片葉子》解讀 89 《可以吃的女人》女性主義解讀 90 從跨文化角度看文化空缺翻譯

淺論《洛麗塔》主人公悲劇命運的根源 92 《紫色》中女主人公西麗婦女主義的形成

A Research of Translation of English Songs into Chinese by Poetic Norms 94 淺析《兒子與情人》的人物刻畫的技巧 95 中西文化對紅顏色的理解及翻譯

Women’s Roles in the Family Based on the Bible

On the Sufferings of the Protagonists in Wilde’s Fairy Tales from the Aesthetic Perspective 98 弗吉尼亞伍爾夫的女性主義觀點 99 《德伯家的苔絲》中的宿命論 100 以《老友記》為例淺析美式幽默

中學英語閱讀教學存在的問題及解決方案

A Study on the Principles and Strategies of Note-taking in Consecutive Interpretation 103 中美不同家庭教育觀念對孩子語表達的影響－－從個人主義與集體主義的角度分析 104 中英文學作品中“烏鴉”的文化意象的比較分析

A Tactics Study of English Listening Teaching in Basic Education Stage 106 淺談英語詞匯中的性別歧視現象

從文化角度分析《論語》中特殊詞語的翻譯——以“仁”為個例 108 從時代背景看《唐璜》中個人主義到人道主義的升華 109 《紅字》中的若干象征意義

杰克倫敦《野性的呼喚》中的生態主義 111

Awakening of the Black Women’s Self-consciousness—A Study of Four Major Female Images in Beloved 113 An Analysis of the Symbolic Meanings of the Letter “A” in The Scarlet Letter 114 對《別對我說謊》中非言語因素的分析

An Analysis of Jennie’s Tragedy in Jennie Gerhardt 116 關鍵詞法在英語詞匯學習中的效果研究

The Alternation of Language: A Study of Microblogging Vocabulary 118 從功能翻譯理論看記者招待會口譯—以“兩會”記者招待會口譯為例 119 論高中英語寫作教學中的文化意識培養

The Application of Symbolism in The Great Gatsby 121 中西方文化中的“紅色”內涵異同 122 高級英語課堂中教師角色研究

從異化和歸化的角度淺析中文菜單的英譯 124 英漢恐懼隱喻對比研究 125 《飄》的成長主題解讀 126 論希斯克利夫出走的必然性 127 簡與林黛玉性格及命運對比

商務函電中禮貌用語的詞匯特征分析 129 簡愛與林黛玉的形象比較分析

蕾秋喬伊斯《一個人的朝圣》成長小說的分析 131 初中英語說寫技能綜合教學研究 132 英語報刊新聞標題縮略語探究

初探法律英語用詞的準確性與模糊性

翻譯目的論視域下的廣告語翻譯策略研究 135 Development, Analysis and Prospect of Chinglish 136 禮貌策略的英漢對比研究—以《傲慢與偏見》及其譯本為例 137 論《獻給艾米莉的玫瑰》中的悲劇之源 138 Foreign Publicity Translation 139 Financial Translation Industrialization 140 希望和宿命論之間的掙扎-分析《德伯家的苔絲》中的苔絲形象 141 電影名稱的翻譯特點

A Script-based Study of the Female Theme in Scent of a Woman 143 淺析好萊塢英雄主義中的傳統英雄和反英雄形象 144 廣告英語標題翻譯的修辭特點 145 Biblical Ideas on Women and Sex 146 從關聯理論看家庭會話沖突 147 美國俚語的文化及特征

從女性主義角度分析田納西威廉斯《玻璃動物園》 149 中式菜肴名稱英譯的功能觀

從大學校訓看中西方大學文化差異

151 邊緣人群的孤獨與無奈——對《夜訪吸血鬼》中路易斯的研究 152 中美廣告語言文化異同研究 153 論白鯨中的象征主義

154 用交際翻譯理論看英語文學書名漢譯

155 從韋恩布斯的修辭理論角度分析《愛瑪》中的修辭手法 156 從小飛俠彼得潘淺析詹姆斯巴里的悲劇人生 157 論商標翻譯中存在的問題及對策 158 情感在中學英語教學中的應用 159 《玻璃動物園》中的逃避主義解讀

160 初中英語教學中課堂氣氛與教學效果淺談

161 Study on Characteristics of American Black English from Social Perspectives 162 從電影《功夫熊貓》看中國英語的發展 163 論葉芝詩歌中的女性面具

164 論《呼嘯山莊》中希思克利夫的性格 165 禮儀在商務談判中的應用

166 維多利亞時期文學作品中的女性意識 167 英語委婉語之初探

168 對高中生英語聽力自我效能感的調查和分析 169 《時間中的孩子》成長主題分析 170 從精神分析角度看《泄密的心》 171 論簡愛與凱瑟琳性格與命運之異同

172 論格列佛人物形象在《格列佛游記》中所起的諷刺效果 173 從美國總統選舉看其民主政治 174 《女勇士》的后殖民女性主義解讀 175 《德伯家的苔絲》中亞雷形象分析

176 《警察與贊美詩》和《重新做人》中主人公的不同命運 177 從萊辛的人生經歷看《青草在歌唱》 178 分析課堂教學中的肢體語言

179 論商標名稱漢英翻譯中的合作原則

180 Translation Strategies about Vacant Words in Dreams of the Red Mansion 181 An Analysis of Verbal Humor in American Sitcom Friends from the Perspective of Cooperative Principal 182 A Comparison of the English Color Terms 183 論湯亭亭《女勇士》中的和諧觀

184 論《兒子與情人》中“花”的象征意義 185 《了不起的蓋茨比》中的象征手法 186 簡奧斯汀《傲慢與偏見》婚姻觀 187 高中英語詞匯教學中文化意識的培養

188 A Study on the Cross-Cultural Management in the Sino-American Joint-Venture Enterprises－－With Special Reference to Changan & Ford Motor Company 189 廣告翻譯中的語用失誤研究 190 Translation of Chinese Dish Names 191 論英語廣告語中的雙關應用及翻譯 192 淺析隱藏在“面紗”之后的伯莎梅森

193 Inheritance and Development of Gothic Literary Tradition in Jane Eyre 194 The Greatness of Jay Gatsby—An Analysis of the Protagonist of The Great Gatsby 195 從《霍華德莊園》到《印度之行》：論福斯特聯結夢的破滅 196 從關聯理論角度看英語廣告中修辭手法的翻譯 197 The Use of Symbols in A Farewell to Arms 198 從傳遞文化信息視角探討《紅樓夢》翻譯中“異化”與“歸化”策略 199 愛倫坡的《烏鴉》中的浪漫主義分析

第四篇：某世界五百強中國區面試自我介紹時

某招聘會面試官的現場記錄

1、李俊。（用時1分20秒）因為我本身就是湖中一滴水，林中一小樹，普通人只能借用大眾化模式。介紹自己名字也比較普通，我希望他叫我小李。同時，在應聘銷售這一職位，我提出兩點：溝通能力、團隊合作能力。同時在溝通能力方面用電話營銷的例子（7天1000通電話）支持，而團隊合作能力則強調大學階段的團隊經歷。大家感覺有點短，特別是第二個能力方面的例子太過空泛，沒能把毽球協會的經歷放到里面是一種遺憾。

2、瓊妞。（2分鐘）名字介紹時太快以至有同學聽不清，同時在陳述某某協會的活動時，例子講得稍微長了一些，導致大家普遍反應只聽到其中的數字（10000多人之類）。同時由于語調的問題，感覺有些平鋪。建議是名字介紹下功夫，例子精簡突出數字，語調需抑揚頓挫讓聽著感覺不是在背而是在交流。

3、傳宇。（1分34）名字介紹很清晰，傳說的傳，宇宙的宇。強調學習能力和踏實、堅韌的個人品性。同時輔以例子，和模式較為相符，特別是踏實的品質用長跑以佐證有說服力。問題在于，強調學習能力的時候講到他曾經帶領團隊在七天內完成電影，兩天完成制作視頻知識的學習，但聽眾反應，這個似乎傳達的不是學習能力，而是一種高效的工作能力。后來建議，還是同樣的例子，但需要變換表達方式，強調學習新知識速度之快。

4、艷君，物流的新同學。（2分13）聲音洪亮有底氣。同時強調三點，（1）學習的經歷和能力，用三年獎學金和采購師培訓做例子；（2）工作執行能力，班歌的創作和物流協會的運作。（3）持之以恒的品質。前兩點都分別用兩個例子來證明，以至第三點沒有例子就草草收場。同時在講自己有三點優勢之后，沒有用“第一”、“第二”等序數詞來加以強調以至在最后聽不到哪里開始第三點的陳述。同時，說到學習能力時用拿了三年獎學金的經歷做例子，本身沒問題，但后面加了一句排名全級30%以內，感覺對優勢有點沖淡。建議如下：分點講述時務必說出序數詞提醒聽者。例子不用多，一個好的便行。獎學金排名可以略過，強調每年都拿便可。

5、麗勤。（1分21）三點：（1）適應能力。強調在多家公司實習的經歷以證明適應能力強。（2）學習能力。三年獎學金，學習了一年韓語就去考證，但成績未知沒有提及。（3）數字思維能力，強調數學成績的優異。普遍感覺麗勤自我介紹時有點像好朋友在聊天，感覺比較口語化，出現較多“然后”，建議是，做自己，自然就好。韓語考試的經歷不太適合因為只是去考試但成績未知。同時，要看自己應聘什么公司是何職位以決定是否需要相應的能力陳述以及調整能力的陳述次序。若需要強調數字分析和邏輯思維，則需要把第三點提前講并深化。若做秘書，則因相關性較低，可刪除。

6、麗霞。（2分16）沒有使用大眾模式，而是用相對隨和的形式。講到家教，提升學生的名次15名。說到自己過了日語二級。同時講到實習，是香港某集團銷售推廣的代理，出現了10萬塊的數字，而且還是錢。感覺是例子的羅列，聽者從中總結比較困難。建議是，重新編排整理、邏輯地列出各個能力和經歷。選擇能夠有效反應能力的例子并簡潔列出。數字不要丟，特別是那10萬塊。

7、建鑾。（1分31）名字比較難陳述，但她陳述地十分巧妙。一個姓陳的人在建一座金鑾殿。馬上有了很好的印象。介紹自己的物流專業時，表示日后希望成為物流領域的專家，措詞準確。強調三點優勢：（1）很強的專業知識。（2）團隊合作能力。用社團經驗做例子，把社團建設成為排名第二的十優社團，例子有說服力。（3）溝通能力，使用報社推廣員的經歷。并在最后說到：“自上的介紹希望讓你對我有一個初步的了解，希望接下來能夠??”（大概如此）因為表現出色，時間控制準確，眾人感覺良好。

8、柔娜。（第一次：50秒；第二次1分48）第一次：（1）名字介紹。（2）性格，說自己雖然平凡但最求卓越。（3）三年獎學金，同時參加了跨省跨市的三下鄉活動，結束。最短的自我介紹。普遍感覺太短，意猶未盡。例子需要拓展。第二次：特別強調去河南三下鄉社會實踐的例子，說到生活的苦楚，能力的提升。有出現數字（8000元的贊助）。眾人給的建議是，例子稍微冗長。但也接近于獨特例子，若使用，對于重視慈善事業的大型公司可能會比較吃香，但需要冒點風險。

9、深德。求職意向：銀行。（1分49）介紹名字時有講到深圳的深，道德的德。（講到國貿專業時如下陳述：我學的是國貿專業，這個專業比較泛，什么都需要學，我們除了學習國際貿易外，還需要學習金融方面的知識，因此我對銀行方面的知識是很熟悉的。（類似的描述）這一點大家都覺得很好，扣題了，與銀行掛上了鉤，強調具備銀行方面的知識。同時，由于國企重視學習，校園和社會實踐，因此在接下來的陳述中，阿德講到了自己學生干部、校園和社會實踐經歷等以達到與銀行對人才需求的契合。大家的感覺是在講出簡歷的東西。（在此引發一個問題：HR在聽你自我介紹時是否已經接觸過你的簡歷？大家的回答是：你在自我介紹時，HR同時在看你的簡歷，因此你需要強調重點，有數字當然最好）

10、肖鋒。（1分54）強調自己過硬的專業知識以及優秀的學校經歷，包括校級優秀學生干部的稱號等。同時講到自己經常關注財經新聞以保證對經濟的敏感度。最后講到自己的踏實。用長跑做例子。大家抓到他其中的四個字“怎么說呢”，然后繼續說下去。這樣的語句應該在自我介紹和面試中盡量避免，否則會顯示你的準備不足或者信心缺失。同時，在肖鋒名字的介紹時，大家給的建議非常好。他原來的意思大概是：您聽到我的名字可能會想到《天龍八部》的蕭峰，但不同的是，我沒有他的帥氣。接下來講其他東西。大家的建議是，可以這樣講，雖然我沒有他的武功高強，但他也沒有我那專業的國貿知識。（諸如此類的表述，用你所想要顯示的能力而古代蕭峰又不會有的能力做鏈接，可以起強調作用，銜接也十分自然）

11、林純。（1分35）因完全沒有準備而狀態欠佳，但她的個人經歷又是眾人之中最為出色的。學習成績優異，全級317人中排名第二，就業指導中心助理，與世界500強的企業有過合作經歷，參加過有分量的比賽，例如寶潔組織的第一屆什么比賽，列廣州九強，同時參加兩次挑戰杯，第二次還拿到校級三等。建議是用出眾的經歷套進大眾化模式中，可以很出彩地表現自己。

第五篇：中國平安-世界五百強企業項目管理系統實施案例

中國平安-世界五百強企業項目管理系統實施案例 強大的企業集團，成功的關鍵是什么？

說起中國平安，可以說是無人不知無人不曉啊。

中國平安保險(集團)股份有限公司（以下簡稱“中國平安”，“公司”，“集團”）于1988年誕生于深圳蛇口，是中國第一家股份制保險企業，至今已發展成為融保險、銀行、投資等金融業務為一體的整合、緊密、多元的綜合金融服務集團。公司為香港聯合交易所主板及上海證券交易所兩地上市公司。2008年，中國平安進入《財富》世界500強，并成為入選該榜單的中國內地非國有企業第一名。2009年6月,在英國《金融時報》公布的2009“全球500強”企業榜單中，中國平安列全球壽險公司第二名，中國企業第八名，中國非國有企業第一名。公司還是《福布斯》雜志2009“全球上市公司2000強”第141名。中國平安是中國金融保險業中第一家引入外資的企業，擁有完善的治理架構，國際化、專業化的管理團隊。中國平安遵循“集團控股、分業經營、分業監管、整體上市”的管理模式，在一致的戰略、統一的品牌和文化基礎上，確保整體集團朝著共同的目標前進。

缺乏優秀的項目管理工具成為中國平安的瓶頸

中國平安以前使用其它公司的產品作為項目管理工具，使用中發現該產品及服務存在諸多嚴重問題，既無法幫助項目經理有效管理項目，也無法為組織層面項目過程監控、風險控制、經驗積累提供價值。在2009年EPG體系建設、PO項目經理專業化建設取得良好進展的情況下，該工具已經完全成為制約中國平安整體項目管理水平提升的瓶頸。因此需要新的項目管理工具的重新選型并盡快實施推廣。

項目管理特點與建設目標

國內最專業的IT項目管理軟件廠商視銳達針對中國平安的項目特點進行了分析：項目管理軟件需要支持中國平安項目管理、協同作業、流程固化、風險管控、信息共享、知識管理的統一平臺，融合IT項目管理的模型、方法和最佳實踐，能夠與日常項目管理活動及軟件工程活動有機結合，與平安現有系統無縫整合，并能在組織層面可視化管理各項目的全生命周期及關鍵控制點，提升中國平安的項目管理水平。

項目實施策略

本項目采用兩個周期迭代實施，迭代周期一實現基本的項目管理功能及與各關聯系統的集成，迭代周期二實現報表定制及其它輔助管理功能。項目實施過程介紹

1.實施階段

1.實施項目啟動、產品初驗及客戶化準備

2.迭代一實施與驗收

3.迭代二實施與驗收

4.試點與推廣

2.項目管理系統與接口系統

與本系統集成的外部系統接口一共有八個：

各外部系統與本系統的關系結構為：

3、系統架構

（六）項目實施效果

o

o

o

o

o

o

o 成功替換掉了以前使用的項目管理軟件，并將以前的項目數據完全移植到EPM-VP企業級項目管理系統中。成功集成了PeopleSoft、CQ、QC、Plan-Group、TimeSheet、EOA、UM/SSO和ITMIS八大外部系統，使EPM-VP企業級項目管理系統成為一個完整的、高效的、沒有業務數據瓶頸的管理系統。由于本系統的成功實施和推廣，中國平安將更多業務部門的項目納入到本系統中進行管理，目前共有170多個項目，較本系統上線前增加了100%的項目。真正實現了項目透明化管理，通過部門儀表盤和項目儀表盤，公司高層可以方便快捷地了解公司每個部門甚至每個項目運作的情況。通過本系統對關鍵任務關聯EOA審批流程，強化了中國平安對項目的關鍵任務的控制力度。通過MPP集成工具，本系統成功地將項目計劃從項目經理個人手中集成到了組織級項目管理平臺，真正實現了項目的組織化管理。由于以前的項目管理工具在使用上有諸多的不便，因此很多項目經

理長期不更新項目計劃。本系統上線后，絕大多數項目經理能夠保證每周至少更新一次項目計劃。