第一篇：教案-商務英語閱讀I-Unit 4-葉興國

Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.To learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:

1.To have general ideas of “personal brand”;2.To learn how to polish up one’s brand.Difficulties:

How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;

c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射擊”，這里指“談話或提問時連珠炮般地接下去”。

2.A candidate’s response to a puzzle question can challenge an interviewer’s first impressions;what matters is the logic, imagination and problem-solving ability the candidate shows in his or her answer, not where he went to school, where he worked, or how he dresses, though those things do, of course, have their place.求職者對難題的回答可能改變面試官對他的第一印象；這里重要的是求職者應答時表現出的邏輯思維能力、想象力和解決問題的能力，而不是他的學歷、工作經歷或者穿著打扮，當然這些也有它們的重要性。

3.The main issue is how the manufacturer gets a perfectly smooth, layered chocolate shell on a mass-produced food that never knows a human touch until the bag is opened.主要問題在于在消費者開包食用之前，制造商如何在大批量且全部機械化生產的食品上涂上非常光滑并且分層的巧克力表層。

2.It’s Time for a Brand New You

a.Several minutes for students to read the text only once, then ask them to do exercises;b.point out some language points: 1.Personal branding: 個人品牌。所謂個人品牌，是指他人對你持有的一種印象。也就是說，個人品牌的中心問題是別人如何看待你。

2.A decade ago, the management guru Tom Peters urged business people to work on “the brand called You”.10年前，管理界權威湯姆·彼得斯敦促商界人士致力于“你的品牌”的建設。（這里You首字母大寫表示品牌的名稱。）3.But the time may have come to get to grips with personal branding.不過，現在可能到了該認真對待個人品牌的時候了。

get to grips with: 對付，處理。如： I’ve never really got to grips with this new technology.我從未認真對待這項新技術。

4....and the changing nature of work — project-based, often across time zones — means it can be harder to make an impression, particularly on those who control your destiny.……而工作性質的變化— 以項目為基礎，經常跨越幾個時區— 意味著更難以給人留下印象，尤其是給那些掌控你命運的人。

5.The X Factor: 英國獨立電視臺一臺（ITV1）的歌手選拔節目，比賽模式與美國同類節目《美國偶像》相似，其名稱X Factor是指明星必須具備的“神秘因素”。

American Idol: 《美國偶像》是美國福克斯公司在英國系列電視節目Pop Idol的基礎上加以改編后推出的風靡全球的真人秀電視節目。

d.Exercises III and IV as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand word formations of Business English vocabulary to improve their business English reading ability.Part IV Supplementary Reading: Learn to Work with the “Now”.Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.Do you agree with the brain-tingling questions? Why or why not? 2.What will be your “personal brand” in your mind? Try to describe it.Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in Text A and Text B.References:

《商務英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》

第二篇：教案-商務英語閱讀-Unit 13-葉興國

Unit 13 Teaching Objectives: 1.To remember and use new words and expressions;2.To learn how to deal with marriage frictions;3.To learn what is the difference between work with your head and work with your heart;4.To deal with the language points in Text A and Text B.Focuses:

1.To learn how to deal with marriage frictions;2.To learn what is the difference between work with your head and work with your heart;Difficulties:

What is the difference between work with your head and work with your heart ?

Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Married, with Money a.Let the students skim and scan Text A as quickly as possible to get the answers to Exercises I ⅈb.then Check the answers to Exercises I ⅈc.Analyze the language points in the text: 1.The husband wanted her to incorporate to reduce their income, thereby allowing the son to qualify for more aid.丈夫要她把公司與別家合并以減少收入，這樣一來就可讓兒子有資格獲得更多的經濟援助。

2.get bogged down with: 由于……而陷入困境。如：You must not get bogged down with details.你不必糾纏于細節之中。

3.Think big and put it in buckets.做大規劃，并把你的夢想分門別類。

4.talk-show host: 訪談節目主持人。訪談節目是一檔電視或廣播節目，在該節目中，某些名人參加討論或被采訪，并且經常會回答觀眾或聽眾提出的問題。f.Assign Exercises II and III as their homework.Text B Positive Thinkers a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points: 1.Panda Express: “熊貓快餐”是著名的中式快餐連鎖店，分店遍布美國各州。

2.After all, it’s hard to eat Chinese food while driving down the freeway.畢竟在高速公路上開車時很難享用中餐。

3.They also share a leadership philosophy that flies in the face of conventional management strategy.他們還在某一與傳統經營策略背道而馳的領導哲學上取得共識。

fly in the face of: 敢于違抗，悍然不顧。如：Anyone who is tempted to fly in the face of discretion had better think twice.任何想輕舉妄動的人都要三思而行。d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about professional knowledge and background information, especially the examples.Part IV Supplementary Reading: Yours, Mine & Mine Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.Have you ever experienced marriage friction in your family? If so, can you tell us your story? 2.In your opinion, what is the difference between work with your head and work with your heart?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in this unit.3.Review the contents learned and preview what is not learned in Unit 14.References:

《商務英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》

第三篇：教案-商務英語閱讀-Unit 1- 葉興國

Unit 1 Teaching Objectives: 1.To introduce the teaching contents and teaching plan;2.To have a general idea of the New International Style of Management;3.To be clear about the three main questions of business English reading;4.To learn how to read business English passages effectively;5.To learn to recognize and use some of the related words and expressions.Focuses:

1.To have a general idea of the New International Style of Management.2.To learn how to read business English passages effectively.Difficulties:

1.How to read business English passages effectively.2.How to remember business English words and expressions ASAP.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Read Text A The New International Style of Management and do exercises;2.Read Text B New Thinking for successful Entrepreneurs and do exercises;3.Analyze the language points in the texts;4.Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part: 1.Why should we do Business English Reading? 2.What does Business English Reading mainly deal with? 3.How can we do the Business English Reading effectively? If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test Yourself For this part, ask students to finish it by themselves.1.Do you want to be a member of these multinational companies? Why? 2.What are the differences between these multinational companies and the local companies in China? Questions for Discussion and Reflection: Assignment:

1.Review Unit 1, to remember the contents learned.2.Preview Unit 2, to find difficult points.References:

《商務英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》

第四篇：教案-商務英語閱讀-Unit 8-葉興國

Unit 8 Teaching Objectives: 1.To learn how to live and how to plan our life;2.To learn how to beat retirement blues;3.To know about the memorial methods to help students remember words;4.To deal with the language points in Text A and Text B.5.To remember and use new words and expressions;Focuses:

1.To learn how to live and how to plan our life;2.To learn how to beat retirement blues;3.To know about the memorial methods to help students remember words;Difficulties:

How to help students remember words by knowing about the memorial methods.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A How Long Will You Live？

a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;

c.Then use some basic reading skills to read through the text again to find the answers to Exercises I;d.Check the answers to Exercises I;e.Analyze the language points in the text: 1.1-year-olds: 一歲的小孩。合成詞變成復數，如果該合成詞有主干詞，則在主干詞后面加-s：brother-in-law→brothers-in-law, looker-on→lookers-on;如果該合成詞沒有主干詞，則在最后一個詞的詞尾加-s：grow-up→grow-ups, forget-me-not→forget-me-nots;若合成詞中有man或woman的話，復數形式則要求其構成部分也要作相應變化：a woman doctor→women doctors, a man cook→men cooks。

2.hypothetical [or synthetic] cohort：假定或綜合隊列，實驗樣本的一種方式。cohort：在人口統計學、統計學或市場調查中定義的一代人。如：The cohort of people aged 30 to 39 are more conservative.年齡在30歲到39歲的一群人更加保守。

3.If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.如果你的養老金計劃假設你將活到81歲，你可能計算得并不準確。

4.By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.順便說說，雖然他活到95歲的可能性很小，但是如果他能的話，那么他就有22%的機會活到100歲。

5.Trouble is, the science behind them can be squishy.麻煩在于這些做法的科學基礎可能是脆弱的。

behind: 作為……的基礎、支持。如：Behind your every action is self-interest.你的每一個行動都是出于個人私利。

f.Assign Exercises II and III as their homework.Text B Plan Ahead to Beat Retirement Blues a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points:

1.retirement blues: 退休引起的憂郁。blues: 常作the blues，非正式用法，表示“憂郁”、“悲傷”等。如: She’s got the blues.她變得憂郁了。

2.With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression.他們沒有組織時間的計劃，也沒有能力去開發一個新的自我，于是就沉溺于抑郁的情緒中。

3.It’s often necessary to renegotiate your relationship and invent new ways of being together.重新商定你們的關系并創造新的相處方式常常是很有必要的。

4.For people with spiritual inclinations, this is a time to nurture and reflect on that aspect of their personality.對那些帶著精神傾向的人來說，發展和思考他們個性的這個方面正是時候。

5.As we finish our careers, we tend to move into areas that reaffirm and reintegrate early impulses.當職業生涯結束時，我們常回過頭去重新確認最初的動力，并使之更加完整。

d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about memory methods, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: Over 60 and Overlooked Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.How will you plan your retirement life? Why？

2.What should you do to take care of the aged in your family?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in this unit.References:

《商務英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》

第五篇：教案-商務英語閱讀-Unit 5-葉興國

Unit 5 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “financial management”;3.To review some basic reading skills and learn some word formations;4.To know about the word formations of Business English vocabulary;5.To deal with the language points in Text A and Text B.Focuses: 1.To review some basic reading skills;2.To have general ideas of “financial management” by reading to practice basic reading skills;3.To learn some word formations and deal with the language points in Text A and Text B.Difficulties:

Review how to use basic reading skills to do reading exercises.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Ways to Keep More Cash a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;

c.Then use some basic reading skills to read through the text again to find the answers to Exercise I;d.Check the answers to Exercise I;e.Analyze the language points in the text: 1.Bureau of the Public Debt: 公共債務局, 成立于1940年6月30日,其主要職責是籌措聯邦政府所需的款項,核算公共債務,發行和回購國庫券,執行債務管理政策。比如：出售國庫券和債券、向投資者支付利息、歸還貸款、贖回投資者的證券等。此外，它還通過行政資源中心向各聯邦政府實體提供無償的行政、財務管理和信息技術等服務。

2.Series EE Bonds: 一種固定利率的系列電子儲蓄債券。該債券沒有對通貨膨脹的調節。3.Series I Bonds: 一種低風險、具有對通貨膨脹的調節的儲蓄產品。4.payroll deduction: 從雇員薪水中扣繳。

5.Vanguard: 美國先鋒基金管理公司，于1974年由約翰·鮑格爾(John Bogle)創立，其前身威靈頓基金則早在1929年就誕生了。在不長的時間里面公司已經在基金行業里占有突出的地位，是世界上第二大基金管理公司。

6.eBay: 億貝電子商務公司的門戶網站，世界上最大的網上交易平臺。f.Assign Exercises II and III as their homework.2.Text B When Stocks Tank, Some Investors Stampede to Alpacas a.Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b.Check the answers to Exercise I;c.Point out some language points: 1.Andy Pick, a 49-year-old stay-at-home father at Atlanta, recently bypassed the stock market for liquid assets — $120,000 in champagnes.現年49歲、家住亞特蘭大的家庭主夫安迪·皮克最近避開股市，轉向流動資產—在香檳酒上投資了12萬美元。2.“It’s sure beats looking at a Merrill Lynch monthly statement,” he says, adding, “The worst thing that could happen is that I drink all of it.” 他還說：“這筆投資肯定比看美林證券的月度報告要好，可能發生的最糟糕的情況就是我要把這些酒喝光。”

Merrill Lynch：美林證券，成立于1885年，總部位于美國紐約市，是世界知名投資銀行，主要從事為各類企業、政府機構及個人投資者提供投資、融資、咨詢及財務顧問的服務，在2008年被收購。

3.Investors have long turned to hard assets in market downturns, the idea being that if you invest in something real, it won’t disappear, even if its value declines.市場不景氣的時候，投資者們常常會轉而投資硬資產，因為如果你投資看得見、摸得著的實物，就算其價值下滑，東西也不會消失。

hard assets：硬資產是指切實存?在的、具有一定耐久性的、不易消滅的、受自然周期或經濟周期影響較少的資產種類。硬資產這個概念是與軟資產(Soft Assets)和紙面資產(Paper Assets)相對的，軟資產一般耐久性比較弱，而紙面資產一般指證券或現金，是虛擬資產，并不切實存在。目前，投資界一般認為以下資產屬于硬資產：貴金屬；基本金屬(包括黑色金屬和有色金屬)；能源(主要是指化石能源)；房地產；森林產品(主要是指木材)。

4.IRAs: Individual Retirement Accounts, 個人退休金賬戶。它是美國商業銀行1974年為沒有參加“職工退休計劃”的工人創設的一種新型儲蓄存款賬戶。按照規定，只要工資收入者每年在銀行存入2000美元，其存款利率就可以不受《Q字條例》的限制，且可暫時享受免稅優惠，直到存戶退休以后，再按其支取的金額計算所得稅。

5.Last month, a record 14,000 bidders—17% more than the previous high—turned out for a coin-and-currency auction in Long Beach, Calif., that generated $35 million in sales.上個月，14000名競標者參加了加州長灘的一個錢幣拍賣會，這一人數較此前記錄多出了17%； 此次拍賣會銷售金額高達3500萬美元。

6.“There’s kind of a buying frenzy” in vintage comic books, he says.他說，老漫畫書也遭遇了“收購狂熱”。

d.Assign Exercises II and III as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about word formations, especially asking them to pay special attention to the examples.Part IV Supplementary Reading: On Breaking Rules Ask students to read it in a limited time after class, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discussion and Reflection: 1.How do you do your financial management?

2.In your opinion, what are the ways to keep more cash?

Assignments

1.Write a short summary of about 50 words to express the main idea of Supplementary Reading;2.Finish all exercises in Text A and Text B.References:

《商務英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》