第一篇：商務英語電子教案說明

商務英語電子教案說明

商務英語電子教案的文件格式為MS PowerPoint，以方便教師上課講解為主要目標。商務英語電子教案的內容以高等教育出版社出版的商務英語系列教材為基礎，配以教材的錄音文件。對課文中的單詞、詞組和背景注釋等擴充了內容，另外根據PPT演示需要，設計了一些背景圖、插圖、控制圖等。一般每一個幻燈片都至少配上一幅圖片。

在電子教案的美術設計、結構組成、導航功能、媒體播放等方面，我們下了相當大的功夫，通過我們多方面征求意見認為，有較好的效果。

商務電子教案使用如下層次結構（以《商務英語精讀（1）》為例）： Unit 1 Essentials of Business Teaching Aim Reading I

Pre-reading

Text

Background Information

New Words and Expressions

Exercises

Post-reading Reading II

Dictation

Text

Exercises Extended Activities

Phonetic Drills

Function and Structure

Practical Reading

Additional Vocabulary

Business World

Humor Time 幻燈片仍然保留了從頭到尾的順序結構，但可以通過導航控制和超鏈接進行跳轉。導航控制按鈕如下圖所示。

從左到右依次為：

上一個：指向上一張幻燈片；

返回：指向上一層次；

下一個：指向下一張幻燈片；

最近一個：指向最近一次觀看的幻燈片；

首頁：指向第一張幻燈片。

對于需要播放聲音的幻燈片，通過媒體播放按鈕（Play, Stop ,Pause）實現控制（如下圖）?？刂茩C制是通過宏來實現的。聲音文件是獨立存放的，存在于與當前PPT文稿同名的子文件夾內（Unit-1）。當幻燈片切換時，聲音播放自動停止。

從左到右依次為：

播放：開始播放聲音文件； 停止：停止播放聲音文件； 暫停：暫停播放聲音文件。

在打開商務英語電子教案時，會出現如圖1所示的提示，點擊“是”即可，否則聲音文件不能播放。

圖1

首次使用商務英語電子教案時，可能出現聲音不能播放的問題，解決辦法是：(1)在播放商務英語電子教案前，請先運行“使用說明”目錄下的AutoRun.reg，出現提示信息后，單擊“是”按鈕并“確定”即可。如圖

2、圖3所示。

圖2

圖3

(2)安裝MediaPlayer10.0：請于http://www.tmdps.cn 網頁中下載 MediaPlayer10.0

第二篇：劍橋商務英語電子教案

BEC Preliminary

Unite1a Job Descriptions Objectives: To enable Ss to talk about jobs

To practice listening for specific information

To review the present simple Materials needed: Cassette-Pass Cambridge BEC Preliminary ★Duties Warmer

T elicits to what extent Ss use business cards.Listening 1

Ss listen to identify speakers at a Chamber of Commerce meeting.要點解析

1． Chamber of commerce: 商會，它是一種地方性的社團組織，旨在通過宣傳促進當地的商貿發展，并以各種服務方式和活動為其成員提供商務機會。2． Human resources manager: 人力資源部經理，= the manager of the human resources department;human resources 的縮寫形式為HR.3． Hayes Business Park: 海思商務園區。Park 一詞在此不作―公園‖解，該詞在這里的意思是―園區‖，指有某種用途的―專用場地‖。例如：science park 高科技圓區。

4． Becton Court: 貝克頓街，court 的意思是―（三面有房屋的）短街‖。5． Consultant: 在此譯為―咨詢（或顧問）公司‖，即指consultancy: 承接咨詢

BEC Preliminary

業務的顧問公司。Consultant 用于表達―咨詢公司‖的例子還有：a network consultants 網絡咨詢公司，a management consultants 管理咨詢公司。Information technology services PLC 作為公司名稱可譯為：信息技術服務有限公司，但這是一家股票上市公司。PLC 為public limited company 的縮寫，意思是―公開招股有限公司；股票上市公司‖。

Regal Frozen Products: 雷戈爾冷凍食品公司，RTLP Consultants: RTLP 顧問公司，Vacupack ：真空包裝公司，Meridian Financial Products: 馬利第安財務公司。國外很多公司的冠名是因企業的性質和類別而定，不一定都會用到像company, corporation, firm 等表示―公司‖意義的單詞，我們對此應有所了解，在翻譯是根據企業的性質和類別，以及具體語境提供的信息，將―公司‖一詞表達出來。Listening 2 Ss predict two people's duties and listen to confirm their predictions before listening again to complete notes about the people.要點解析（聽力2錄音文字稿）

1．… produces vaccines against hepatitis and so on.句中against 的意思是―以……為抵御（或抵抗），抗……‖, 如：vaccines against cholera 抗霍亂的疫苗： ―We have to study English history, political and so on.我們必須學習英國歷史、政治等等。

2．I‘m also responsible for our publicity material: 我們主管公司對外宣傳的材

BEC Preliminary

料。Be responsible for: 對……負責；主管……。3.work-related: 與工作有關的。4.be satisfied: 對… 感到滿意。

5．But people do sometimes come to discuss personal problems with me.句中do 一詞用于加強語氣。如：Do be careful.千萬當心。又如：I do like swimming.我真的喜歡游泳。

6.… both the successful and unsuccessful ones.是the applicants 的同位語，ones 為代名詞one 的復數形式，代替前面提到的the applicants.7.… which isn‘t a pleasant part of the job: 這是我工作中令人不愉快的一面。? 這是一個非限制性關系分句，指的是主句中information employees 一事。Language focus

Ss review the form of the present simple.Reading

Ss scan questions for key vocabulary and decide which person from the business cards each question is for.Speaking

Ss do a Find someone who...activity.★Talking about your job Vocabulary

Ss match sentence halves about one of the people from the business cards and focus on language for talking about jobs.Speaking

Ss work in pairs and interview their partner about his/her job in preparation for writing a newsletter article.Self-study

BEC Preliminary

Vocabulary

Matching exercise(verbs and nouns).Ss then think of another noun to go with each verb.Word-building exercise(nouns and verbs).Gap-fill exercise using the nouns and verbs.Exam practice

Multiple-choice gap-fill text(Reading Test Part 6 ★Summary Essential vocabulary Jobs Accountant Consultant

Human resources(HR)manager Work To work as(+job)To work for(+company)Duties To attend(a meeting)To deal with(a problem)To discuss(problems)To give(advice)To interview(applicants)

Marketing manager Sales executive

To work in(the food industry)

To involve(a record)To organize(a conference)To provide(a service)To be responsible for(+-ing)

BEC Preliminary

General To advertise Applicant To be based on

★ Homework Self-study

Department Financial products Head Personnel

BEC Preliminary

Unit 1b Working Condition Objectives: To enable Ss to talk about working conditions

To practice reading for gist and for specific information

To review adverbs of frequency

Materials needed: None ★Comments about work Warmer

T asks Ss whether they have a suggestions/comments box at work.Reading

Ss look at comments made by employees and answer comprehension questions.要點解析

1． Prefer(to):(兩者中)寧愿選擇（其中之一），例：I prefer tea to coffee.茶和咖啡，我更喜歡茶。I prefer singing to acting.我寧愿唱歌而不愿意演戲。兩個例句中的to 均為介詞，后接名詞或動詞的-ing 形式。

2． We frequently run out of stationery…: 我們很快就用光了文具。Run out of: 用完；耗盡，例如：He always runs out of money before payday.他總是沒等到發薪水就把錢用完了。

3． Break down:(機器)停止運轉，壞掉，出故障。例：The car can broke down.汽車壞了。

BEC Preliminary

4.giving a presentation: 介紹情況。Language focus

Ss place adverbs of frequency on a cline according to meaning and review word order of adverbs of frequency.Speaking

Ss use the adverbs of frequency to talk about what they do at/outside work.Ss then decide how they would deal with the problems/comments in the comments box.★Terms and conditions of employment Vocabulary

Ss match vocabulary in preparation for the reading task.Reading

Ss gist-read a Terms and Conditions of Employment document.They then read the text again and answer multiple-choice comprehension questions.要點解析

1．…in operation: 工作中，實施中，例如：Nowadays, there are a number of different systems in operation.當前，實行著好幾種不同的制度。

2．…before your shift is due to start: 在正式上班之前。字面意思是：在約定的班次開始前。句中的due意為：預定的、約定的。例如：The guests are due to arrive here next week.客人們約定下周到達此地。

3．…inform supplies of your size: 將你穿的型號通知物供處。注意動詞 inform

BEC Preliminary 的用法：inform sb of sth.通知某人某事。

4.You will be paid at the current overtime rate.句中介詞at 的意思是：（價格、速度、數額、程度等）以；達。例如：The apples are sold at 6 pence a pound.這蘋果以每磅6 便士的價格出售。Rate 的意思是：計時工資。only days off: 只休息幾天。該短語中off 的意思是：不工作、休息。例如：Yesterday was my day off.昨天是我休假的日子。又如 take three days off: 休假3天。

Speaking

Ss discuss their own conditions of employment.★ Summary Frequency words Annually Daily Monthly

Working conditions At(the current)rate Bonus Break Day off

Rarely Weekly

Employment Equipment Health and safety Leave(holiday)

BEC Preliminary

Line manager Overalls Overtime Regulations General Annoying To arrange To break down To consult Efficient

★ Homework Salary Shift Supplies

In operation Instead of A review To run out of Stationery

Self-study

BEC Preliminary

Unit 2a Company History

Objectives: To enable Ss to describe companies and their

histories

To practice reading for specific information

To review the past simple and prepositions of

time

Materials needed: No cassette needed

Cards-8 Cards: one set of cards per pair/group to be photocopied from T's Guide

★ The history of Volkswagen I.Teaching Procedure

Warmer

T elicits any knowledge/experience of VW/Beetles.Reading

Ss do a quiz about Volkswagen in pairs then scan a text to find answers to the quiz.Ss then answer multiple-choice questions.Vocabulary

Ss scan the text again to pick out target vocabulary.Language focus

Ss review the form of the past simple.10

BEC Preliminary

Speaking

Ss exchange information about their own company's history.I.Speaking

參考詞語和表達

As far as I know … 據我所知

The first factory was founded in 第一家工廠創建于…… The first factory was located in … 第一家工廠位于……

One of the most popular…in the world 世界上最知名的……之一 Europe‘s largest car-maker 歐洲最大的汽車制造商

II.Language Points

要點解析

1． People‘s car: 即指大眾牌轎車：Volkswagen.2． First of all: 首先；第一。例：First of all, let me say how glad I am to be here.首先，我要說的是我來到這里感到很高興。

3． …started work on the `people‘s car‘ with money he received from the German government…;…started production with his new American machinery 在這兩個句子中，介詞with 意為：（表示使用的工具、手段、材料等）用；以；以…方式。而在 ―Today Volkswagen AG is Europe‘s largest car-maker with 242 770 employees and a turnover of $ 65 bn‖ 句子中，with 的意思是為：擁有。閱讀時請注意介詞with 在不同句子中的意思。

BEC Preliminary

4． Commercial production stopped during the war… ―the war‖ 一詞在此指第二次世界大戰。

5． …the British helped the local economy by ordering 20 000 cars …;The company continued its globalization by setting up its own production facilities in Australia… 在這兩個句子中，介詞by 意為：（表示方法、手段、方式）憑借；靠；用；通過。例如：It‘s not fair to judge people by their appearance.以貌取人是不公平的。

6． Instead, Heinrich Nor Hoff took over as Managing Director… instead: 作為替代；反而；卻。例如：They didn‘t go by bus;instead, they went there on foot.他們沒乘公共汽車，而是步行去那兒的。

7． Volkswagen became a public limited company valued at DM600m.介詞at 在此意為：（價格、速度、數額、程度等）以、達。例如：The apples were sold at 6 pence a pound.這蘋果以每磅6便士的價格出售。

8． …the future for VW looks every bit as bright as it‘s past.Every bit as…: 完全一樣；同樣是。例如：She is every bit as bright as clever as her sister.她像她姐姐一樣聰明

III.Grammar

要點解析

以e結尾的動詞原形，只要加-d , 例：hate-hated;動詞原形以單輔音字母結尾，而這個輔音字母之前為單元音字母 a, e, I, o, u 的單音節動詞時，在加-ed

BEC Preliminary

之前要雙寫詞尾的輔音字母，例如：bed-bedded;stop-stopped;動詞原形以輔音字母+y 結尾時，先把y 改為 I 再加-ed, 例：try-tried;occupy-occupied.參考詞語和表達 manufacture 制造

The company started in …公司始建…… It expanded rapidly … 公司發展迅速

In the first few years the annual turnover only came to 開頭的幾年，年營業額僅達……

Became a public limited company in …于……成為一家上市公司 Formed partnerships with … 和……建立了伙伴關系

When did your company first register? 你們公司最早在哪里注冊的？ What type of product did your company sell at the very beginning?

你們公司最初銷售哪一類產品？

★Company profile

Vocabulary

Ss match company descriptions with definitions.Speaking

Ss order cards to make a company organigram then describe the company structure.Ss exchange information about the present situation of their own companies.13

BEC Preliminary

★Summary

Essential vocabulary Companies Holding company Joint venture

Activities To buy To expend To export To found To manufacture

General Facilities Partnership Plant

★ Homework

Self-studyParent company

Public limited company(plc)Subsidiary

To own To produce To register To set up To take over

Stake To survive Turnover

BEC Preliminary

Unit 2b Company Activities

Objectives: To enable Ss to describe company activities

To practice reading for specific information

To raise

awareness

of

cohesion

and

connectors of addition and contrast

To review the present continuous

Materials needed: None ★Investing in central Europe I.Teaching Procedure

Warmer

T introduces the topic and elicits Ss' experience/knowledge.Reading

Ss answer questions based on a diagram showing investment in central Europe.Language focus

Ss review the present simple/continuous contrast and stative verbs.Speaking

Ss discuss reasons for inward investment.參考詞語和表達

cheap workforce 低廉的勞動力

generous inward investment grants from local governments 當地政府對進

BEC Preliminary

口投資慷慨的資助

slow economic growth at home 國內經濟增長緩慢

rapid development of central/eastern European car-markets 中、東歐汽車市場的迅速發展

good locations for exporting to the former Soviet Union 地理位置有利于向前蘇聯出口

Having production facilities in Europe enables Asian and US companies to avoid restrictions on imports into Europe.中、東歐洲擁有生產基地使得亞洲和美國的公司可以避開進口歐洲的限制

Investments boost local economies and add to market growth.投資可以促進當地經濟和市場發展。

Higher returns on investments due to low-costs 低成本有利于投資的高回報

★Driving Eastwards I.Teaching Procedure

Reading

Ss do a jigsaw reading exercise, before scanning the text to answer ?Right, Wrong, Doesn't say' questions.Vocabulary

Ss scan the text for connectors of addition/contrast then use the connectors to link information from the text.Speaking

Ss draw and explain maps of their companies' activities.II.Language Points

BEC Preliminary

要點解析

1.Driving eastwards: 題目選詞可謂獨具匠心。本文談的是汽車的事，因此 driving eastwards 可以是驅車東行，但其真正的含義是向東進發，開拓市場，將汽車制造業及其銷售市場移至東歐各地。

2.but he would earn around eight times as much … 句中 would + 動詞原形earn, 表示與現在事態相反的情況，而不是過去將來時。例如：If I were to tell him all I know, he would be amazed.如果我把我知道的告訴他，他會很吃驚的（事實是：“我”并沒有這么做）。As much :(在此)同樣數量。例如：He has 50 Yuan, and I have as much.他有50 元錢，我也有這么多。3.in addition to : 除了……之外（還），例如：In addition to apples you asked for, I bought your oranges.除了你要的蘋果之外，我還給你買了橘子。4.sales are growing by up to 41 percent … by:（表示數量、程度等）以、、、、、、之差，例如：The rate of growth fell by 3 percent.增長率下降了3%。Up to:（數目上）多達，達到，例如：This tend can take up to 10 men.這頂帳篷至多可睡10人。

5.Volkswagen … is spending $ 1.8 bn on the car and engine plants… 注意spend 的用法：（1）用（錢），花費。例如：He spends 200 dollars on a new TV set.他花200 美元買了一臺新的電視機。（2）花（時間），度過。例如：I wish you wouldn‘t spend so much time(in)watching TV.我希望你不要花這么多時間看電視。He spent a lot of time on sports.他花很多時間在體育

BEC Preliminary

運動上。

6.not only …but also: 是連詞詞組，其中also 可以省略，要注意的是 not only 和 but(also)所連接的結構要相同。例如：He speaks not only English but also French.他不但會說英語，而且還會說法語。I not only heard it but saw it.我不但聽到了，還看到了。

7.in spite of: 不顧，不管。例如：In spite of what you say, I still believe he is honest.不管你說什么，我還是相信他是誠實的。

III.Speaking

參考詞語和表達 to invest 投資 be located In/at … 位于

to produce a new model 生產新車型 to build new factories/ plants in…在…建新廠 to have a joint venture 擁有一家合資企業

our markets in … develop rapidly 我們在……的市場發展迅速

★ Summary

Addition Also Furthermore Contract Although However

Activities Assembly To build

General To attract Attraction 18

BEC Preliminary

Moreover In spite of Not only … but also Homework

Self-study

To develop To grow To investment To modernize

To climb Costs To earn Flexible Low Model To receive Van Wages

BEC Preliminary

Unit 3 Exam focus: Vocabulary

Objectives: To provide Ss with useful strategies for coping with unknown vocabulary

To present useful ways of organizing and

storing new vocabulary

Materials needed: Optional-Blank cards for vocabulary

cards activity

A set of cards {taken from any

teaching

material}

showing

collocations or opposites

Vocabulary in the examination

Warmer T writes up the words vocabulary and grammar to introduce the topic.T ensures Ss understand why vocabulary is an Exam focus unit.Understanding words

Ss identify types of words then label the types of words gapped in sentences and complete the gaps.Ss guess the meaning of potentially unfamiliar words through the use of context.Storing new vocabulary

Ss discuss the advantages and disadvantages of five ways of physically

BEC Preliminary

recording vocabulary.Ss then look at examples of five ways of organizing vocabulary and discuss which they use and how they are useful.Ss then assign groups of words to the most appropriate means of storage.Vocabulary cards

Ss look at an example of a vocabulary storage card and complete cards in a similar way.Ss work in pairs and discuss which types of information they would choose to store on cards.T highlights the use of cards for vocabulary building(collocations, opposites etc.).Building your vocabulary

Ss focus on word families and note ways of changing form through suffixes, prefixes etc.They then build up words and write example sentences.要點解析

1． 由詞根加前、后綴產生的詞匯叫派生詞，同一詞根加不同的詞綴可以表示不同的意義或詞類。由前綴加詞根構成的派生詞通常只改變詞義而不改變詞性（少數例外）。詞根加后綴改變詞性，詞匯意義也略有改變。2． 在名詞或形容詞的詞尾加-ise 或-ize 同-ise 可將名詞或形容詞變為動詞，所以，global（形容詞、全球的）；globalise/globalize(動詞、使全球化)；standard(名詞、標準)；standardise / stardardize(名詞、使標準化)。因此，課文第一行準確的說法應是Adjective/ Noun to verb, 而不是Noun to verb.BEC Preliminary

3． 將形容詞變成名詞時可在詞尾加 –ity/ty 如：loyal___ loyalty, royal____ royalty.但是，當形容詞以-e 結尾時，應去掉-e, 加-ity, 如 diverse____ diversity.4． 將形容詞變成副詞時，通常是在形容詞尾加上-ly。例如：natural_____ naturally, quick___ quickly, common _______ commonly.但是，當形容詞以-y 結尾時，在加-ly 之前應先變y 為I, 例如：heavy ______ heavily, busy _____busily.當形容詞以-le 結尾時，去e 加y 即可，例如：simple ___simply, reasonable _____reasonably.課文提到的這些加前、后綴的構詞法法對我們幫助積累和擴大詞匯量很有用，必須熟記。但是在運用時，還是要多與字典核對，不可想當然，以免出錯。比如，將動詞變成表示執行這個動作的人（物）的名詞時，可在該動詞后加-er或-or, 如：worker, investor;又如，以r開頭的形容詞通常以加前綴ir-的方法表示其否定意義，如：rational _____ irrational, regular _____irregular.但是，我們還可以看到下面這些例外的現象：reasonable ______ unreasonable, realistic ________ unrealistic.所以，到底怎么用，對初學者來說，還應該通過查字典來確定。

Homework

For homework/self-study Ss are asked to identify and store useful vocabulary from the previous units.22

BEC Preliminary

Unit 4a Telephoning Objectives: To practice telephoning language(including

leaving and taking messages)

To practice listening for gist and specific information

Materials needed: Cassette-Pass Cambridge BEC Preliminary

★ Getting through ★ Teaching Procedure

Listening 1

Ss listen to six telephone calls and match the calls with the correct descriptions.要點解析（聽力錄音文字稿）

1． Can I help you? 這句話的原意為：我能為你效勞嗎？這是服務員、營業員、電話接線員等的招呼語，翻譯成漢語時，應視具體情況做不同的處理。若是出自營業員之口，這句話可譯為：您找誰？您找哪一位？

2． I‘ll put you through.我給您接。如果要說―請替我接…….‖ 可以說：Please put me through to …

3． Can I take a message? 需要給您轉達嗎？ Take a message 的意思是：捎口信。那么，―留口信‖可以說：leave a message.BEC Preliminary

4． Could I have extention184, please? 請給我接184分機。要表達―請給我接…… 分機‖還可以說：leave a massage.5． I‘m afraid he‘s in a meeting.恐怕他在開會。I‘m afraid 的意思是：遺憾的、抱歉的。它是口頭用語，用于提出異議、說出令人不快的事實、拒絕對方要求等場合，使語氣婉轉。例如：I‘m afraid you are wrong.恐怕是你錯了。6． He should be available after lunch.他午飯后應該有空。在本句中be available 的意思是：有暇的，空閑的。例如：The manager is not available now.經理現在沒有空。

7． It‘s Ok.I‘ll hold.沒事，我等著（不掛斷）。I‘ll hold = I‘ll hold the line.我（等著）不掛斷電話。

We were cut off.我們的電話斷線了。Speaking

Ss produce appropriate responses to telephone phrases.Ss then listen again to identify the actual responses used in the calls.Language focus

Ss review will for immediate decisions, offers and promises.Ss then do a matching exercise with phrases with will.Reading

Ss find a telephone conversation in a maze.24

BEC Preliminary

Speaking

Ss select two items from the maze to make their own telephone conversation.Expressions Receptionist Miss Smith is our receptionist.史密斯小姐是我們的接待員。Where's that fool of a receptionist? 那個笨蛋接待員在什麼地方？ The receptionist at that company is gorgeous.那家公司的接待員好漂亮。

She is a receptionist in a doctor's office.她在一位醫生的診所中擔任接待員。

I will leave a message with the receptionist.我會給前臺小姐留個口信。asked the receptionist to hold all calls during the meeting.叫接待員在會議期間不要接進電話 Available stock available 有貨可供 quantity available 可供數量 item available 可供商品

employ all available means 千方百計,用盡所有辦法 be available for use 可加以利用

Within reach;easily available 在可及范圍內；容易得到

BEC Preliminary

To place a device in a state where it is not available for use by the system;however, it is still available for executing I / O.把設備置于系統不能使用的狀態，然而，對于執行輸入輸出，它仍然是可用的。

discriminate among the options available.辨別這些可用的選擇 Extension An extension ladder;an extension cord.伸縮梯；延長線 transcendental extension 超越擴張 shaft extension 井筒延深

extension instrument 附加儀表;外接儀器 extension course 大學函授班(夜校等)開設的課程

★Reasons for calling Listening 2

Ss listen to a telephone receptionist take a message and note down the information before listening again for specific phrases.Speaking

Ss do an information-gap activity, giving and taking telephone messages.(Activity sheets on pages 125 and 129)Self-study Reading

BEC Preliminary

Ordering exercise(telephone conversation).Gap-fill exercise(telephone conversation).Exam practice

Multiple-choice reading comprehension exercise(Reading Test Part 1).美國人電話留言精選

1)My wife and I can't come to the phone right now, but if you'll leave your name and number, we'll get back to you as soon as we're finished.2)Hi.This is John.If you are the phone company, I already sent the money.If you are my parents, please send money.If you are my financial aid institution, you didn't lend me enough money.If you are my friends, you owe me money.If you are a female, don't worry, I have plenty of money.3)Hi, I'm not home right now but my answering machine is, so you can talk to it instead.Wait for the beep（beep：主人的Answer講完以后，Answer Machine會發出一聲beep,這時候來電話者就可以開始留言了。）.4)Hi!John's answering machine is broken.This is his refrigerator.Please speak very slowly, and I'll stick your message to myself with one of these magnets（磁鐵）.注：通常情況下，來電話者面對錄音講話都不太自然，所以語言往往很急促，三句兩句話就完了。這可苦壞了接聽留言的主人，聽多少遍都聽不清留言者到底是誰，講了些什么。對于母語非英文的人，這種感覺會更深。所以，以下這兩段幽默干脆就首先告訴電話撥入者，我的Answer Machine

BEC Preliminary

不好使，你且慢慢來。

5)Hello, this is Sally's microwave.Her answering machine just eloped（私奔）with her tape deck（磁帶驅動器）, so I'm stuck with taking her calls.Say, if you want anything cooked while you leave your message, just hold it up to the phone.6)Hello, you are talking to a machine.I am capable of receiving messages.My owners do not need siding（墻板，壁板）, windows, or a hot tub（浴盆）, and their carpets are clean.They give to charity（慈善團體）through their office and do not need their picture taken.If you're still with me, leave your name and number and they will get back to you.7)Hi.I am probably home.I'm just avoiding someone I don't like.Leave me a message, and if I don't call back, it's you.8)This is not an answering machine--this is a telepathic（心靈感應術）thought-recording device.After the tone, think about your name, your reason for calling and a number where I can reach you, and I'll think about returning your call.注：tone：與對第3）句beep的注釋含義完全一樣，主人的Answer講完以后，Answer Machine會發出一聲beep,這時候來電話者就可以開始留言了。

9)Hi, this is George.I'm sorry I can't answer the phone right now.Leave a message, and then wait by your phone until I call you back.BEC Preliminary

10)If you are a burglar(夜賊), then we're probably at home cleaning our weapons right now and can't come to the phone.Otherwise, we probably aren't home and it's safe to leave us a message.11)You're growing tired.Your eyelids(眼皮)are getting heavy.You feel very sleepy now.You are gradually losing your willpower(毅力)and your ability to resist suggestions.When you hear the tone you will feel helplessly compelled to(感到無助而被迫做某事)leave your name, number, and a message.12)Please leave a message.However, you have the right to remain silent.Everything you say will be recorded and will be used by us.注：you have the right to remain silent：電影電視里警察出示逮捕令時常講的一句話。西方社會講究人權，任何疑犯在未審判之前不得認為有罪，因而不能逼供、更不可拷打：他們有權保持沉默。

13)Hello, you've reached Jim and Sonya.We can't pick up the phone right now, because we're doing something we really enjoy.Sonya likes doing it up and down, and I like doing it left to right...real slowly.So leave a message, and when we're done brushing our teeth, we'll get back to you.Homework

Self-study 29

BEC Preliminary

Unit 4b Internal Communication Objectives: To practice writing memos and e-mails

To review making requests and talking about

obligation

Materials needed: Cassette Pass Cambridge BEC Preliminary

★Memos, notes and notice I.Teaching Procedure

Warmer

T quickly elicits differences between memos, notes and notices.Reading

Ss scan memos etc.for general information and answer questions.Ss brainstorm differences between memos, notes and notices.Language Focus

Ss review the language of requests and obligation/necessity.Speaking

Ss exchange information about internal communication in their own companies.II.Language Points

要點解析

1． 可以從上述簡易公文中的人名、城市名等找出題目要求的信息。比如，跨

BEC Preliminary

國企業一般都會雇傭辦事處所在的雇員或者通曉辦事處所在國語言的雇員，所以，從―維洛尼克.勒布‖這個法國人的名字可得知，該公司在法國有市場。2． Meeting with Veronique Loboeuf cancelled.這是一個不完整的句子，完整正確的句子應為：Meeting with Veronique Loboeuf has been cancelled.便條的寫作格式沒有備忘錄那么正式規范，可以使用首字母縮寫詞，還可以省略主語、助動詞、冠詞等。

3． Please note that you need to arrive… 句中note 為動詞，意思是：注意；留意。如：Please note how I did it.(請注意我剛才是怎么做的)4． Tel no.= telephone number 5． ASAP = as soon as possible

6． The price goes to … 句中動詞go 的意思是：（獎品、遺產、職位等）被給（于）、歸屬于。例如：Victory always goes to the strong.勝利永遠屬于強者。

要點解析（聽力1錄音文字稿）

1.I‘m calling all of the heads of department about expenses.我是為經費的事給部門的各位負責人打電話。

2.If someone claims any expenses, they must enclose receipts with the claim.如果有誰要報銷經費，必須在報銷單上附加發票。句中claim 一詞既可作動詞，意思是：提出要求，認領，索??；也可以用作名詞，意思是：要求，認領，書面要求。Claim any receipts with the claim 的意思是：索取業務經費，即人們

BEC Preliminary

通常說的到財務部門―報銷‖。Enclose receipts with the claim 意思是：在索取經費的清單上附上發票。

★Writing memos I.Teaching Procedure

Listening

Ss take notes from a telephone conversation.Language focus

Ss review language of requests in memos.Writing

Ss write a memo from their notes.II.Language Points

要點解析（聽力2錄音文字稿）

1．I didn‘t get back to you.動詞短語：get back 有―回來‖、―返回‖的意思。在這里指的是給凱倫―回電話‖的事。

2．I‘ll e-mail him now.我馬上給他發電子郵件。句中e-mail 用作動詞，意思是發電子郵件。相關背景知識

備忘錄、便條和通知的寫作 1． 備忘錄的寫作特點

備忘錄常用于公司組織內部，是聯系工作、交流信息、處理日常公務時使用頻率較高的一種便函，常由主管某項工作的人寫給有關人員。因為用向外單位發送，寫備忘錄不需要稱呼和結束套語。雖然備忘錄文體格式不像正式公文那樣嚴格，但卻要求達到簡明、易懂、切題的目的。

BEC Preliminary

（1）備忘錄的結構

備忘錄的便箋上常印有由公司名稱和電話號碼、備忘錄（Memorandum 或：Memo）字樣。很多機構都設計有自己專用的備忘錄便箋。雖形式各有不同，但箋頭部分通常都包括發件人、收件人、日期和主題或事由這幾項，有的專用備忘錄便箋上還印有供存檔的編號。整個備忘錄的內容由收件人、發件人、日期和主題或事由和主體組成。

① 收件人（to）: 這一欄寫收閱人姓名和職務，如：To: Mr.John Smith, Marketing;To: Mrs.Karen Mithel, office Secretary;或者一群有關人員，如： To: Managers.② 發件人（From）: 這一欄是寫備忘錄人的姓名和職務，如：From: Henry Wallace, Sales Director.③ 日期（Date）:這一欄寫備忘錄當天的日期，如：I march 2003.④ 事由或主題（subject）: 備忘錄的事由或主題通常以標題的形式出現，要求簡潔達意，可不用動詞，如 International Sales Conference.但也有的備忘錄因內容不多，將這一項省略了，課文中的第二個備忘錄便是一例。⑤ 主體（body）: 也叫正文（Message）.主體可長可短，但表述應盡力要求簡潔正確，語言完整規范、準確正式。也就是說。內容應只接了當，盡量使用日常熟悉的詞匯，單詞拼寫要正確，句子結構要符合語法，意義要完整、達意。要注意所表達的內容有效性，要用具體明確的詞匯與句子。比如：I‘d like to meet you some time next week.語句雖然正確，但在體現明確的方

BEC Preliminary

面不如句子：I‘d like to meet you on the afternoon of next Tuesday 有效準確。另外，還應注意語言的得體性。（2）備忘錄寫作的語言

備忘錄通常用于以下幾種情況：第一，向某人、某部門提供信息；第二，確認在會議或電話中達成的協議或安排；第三，落實具體事項；第四，提供有關指示、說明或責任的文字記錄。上面提到備忘錄的語言應力求簡潔、正確，語言完整、規范、準確、正式和有效。另外還有一點很重要，即應該注意語言得體性，尤其在通知或請求對方做某事的時候。比如：請求對方提供信息做某事時（asking for information）可以寫作： Could you please send me…? Could you let me know …? Please book a flight ticket for me.Please see that…

在提供信息時（giving information）可以寫作： The meaning director needs…

The annual report is due on 15 December.Salary sheets for the 3rd quarter should arrive at Manchester Head Office by next Monday.Henry Wallace is responsible for …

在對某事進行解釋時（marketing explanations）可以寫作：

BEC Preliminary

The reason is…

The problem was caused by… 2.便條的寫作特點

與備忘錄相比，便條的寫作內容較簡單，格式也沒有備忘錄那么正式規范，可以使用首字母縮寫詞和縮寫詞，省略主語、助詞、冠詞，可以只寫名，不用姓和職務頭銜來稱呼對方，只要把事情說清楚就行了。

需要注意的是：雖然課文便條的范例中出現語法省略和使用首字母縮寫詞的情況，但實際考試對考生的要求是使用完整、正確、符合語法且達意的句子。2． 通知的寫作特點

通知是一種上級對下級、組織對所屬成員傳達信息或布置工作的常用書面形式。同級部門之間需要互相轉告，也可以發通知。通知的正文寫作基本與備忘錄的正文寫作要求相同，即表述應力求簡潔、正確，語言完整、規范、準確、正式。

需要強調的是：劍橋尚武英語的寫作考試僅靠語法正確是拿不到高分的，還應該注意拼寫、寫作的常用套語和詞匯、格式以及得體的語言等。商務信件的寫作要遵守清楚、完整、簡潔、得體這幾項基本原則。

Homework

Self-study

BEC Preliminary

Unit 5a Facts and Figures Objectives: To enable Ss to describe trends

To practice reading for specific information

To review adjectives and adverbs

Materials needed: None ★An annual report I.Teaching Procedure

Reading

Ss read extracts from the Millennium Annual Report and answer ?Right, Wrong, Doesn't say' comprehension questions.Speaking

Ss work in pairs and tell their partner what their own company's annual report will contain.II.Language Points

要點解析

1.Last year saw both the continued development of trends…。句中的動詞saw(see的過去式)的意思是：（時代等）以 …… 為特點，歷經；而不是―看，看到‖。例如：This week sees more changes in the packaging world.本周包裝行業出現了更大的變化。Continued 是過去分詞，相當于形容詞的作用，修飾名詞development.36

BEC Preliminary

2.Other sports titled are now amongst the company‘s brands.其他以體育項目冠名的產品如今也進入了公司的暢銷品牌之列。句中介詞amongst 等于among, 意思是：在…….中。

3.Further School ware titled to be launched this year… 句中不定式短語to be launched 修飾名詞titled.4.buying power: 購買力

5.With computer shops, they now account for … 介詞with 在句中的意思是：連同……, 加在……上。例如：His money with his wife‘s comes to a million.他的錢連同他妻子的合計有100萬元，句中account for 的意思是：占……, 是…… 的原因。例如：North Sea oil accounts for a high proportion of our export earnings.北海石油占我國出口收入的很大一部分。

III.Speaking

參考詞語和表達 in general 總的來說

the demand for 對…… 的需求

to show steady increase / growth in 表現出穩步增長的勢頭 to turn round a long-term fall in sales 扭轉了銷售長期下降的局面 There is a price fall in …… 出現了…… 的價格下降的情況

developing a range of multimedia educational software 開發多媒體教育系列軟件

BEC Preliminary

IV.Grammar

要點解析

形容詞在句子中主要修飾成分，對名詞起修飾和描繪作用，如：There was a steady decrease in sales of office software.（作定語）Sales of educational software remained steady.(作表語)副詞在句子中也主要作修飾成分，但副詞主要用于修飾動詞、形容詞及其他結構，以表示程度、方式、時間、地點以及說話人的態度等。例如：Sales in Britain improved steadily throughout the period from 1994 to 1998.(修飾動詞)Educational software is becoming increasingly important(修飾形容詞)

★Describing graphs

Reading

Ss match sentences about Millennium with information in graph and bar chart form.Vocabulary

Ss complete word families: infinitive and past simple verb forms and nouns.Language focus

Ss review adjectives and adverbs describing degrees of change.Vocabulary

Ss complete gaps in two short texts about Millennium's performance.Ss focus on prepositions used to describe change.Speaking

Ss work in pairs and take turns to describe a graph or draw their partner's graph.(Activity sheets on pages 125

BEC Preliminary

and 129)★Homework Self-study

BEC Preliminary

Unit 5b Performance Objectives:

To enable Ss to talk about company

performance

To practice listening for gist and for specific information

To review the present perfect and past

simple

To practice talking about reasons and

consequences

Materials Preliminary needed:

Cassette-Pass Cambridge BEC ★Measuring performance I.Teaching Procedure

Listening 1

Ss listen to a presentation about a privatized company and complete a bar chart and a graph.Ss then listen again and answer comprehension questions.Language focus

Ss find examples of various uses of the present perfect and past simple tenses in the tape script and describe the use of these two tenses.Ss match sentence halves to make sentences in the present perfect or past simple.Speaking

BEC Preliminary

Ss do a Find someone who...exercises, asking questions about previous experiences.II.Language Points

相關背景知識

英國1994年開始對鐵路系統實行私有化，并實行網運分離運作。1996 年開始由私營路軌公司接管了路軌、信號和車站的管理，并把乘客運輸服務部分通過招標方式出售給多家火車公司經營，這些公司支付路軌使用費。多年來，擁有鐵路的路軌公司與列車的運營者之間的關系一向都不愉快。英國是最早開展國有企業私有化的國家之一，大部分國企的私有化都相當成功，但2002年上半年，英國開始將私有化的地鐵公司重新收歸國有。要點解析（聽力1錄音文字稿）

1.In the years before privatization, the company made a lot of changes to prepare it for the free market.在實行私營化之前的幾年里，公司就為準備進入自由市場進行了大量的改革。to prepare it for 的意思是：試使公司作好…… 準備。

2.I‘d like to draw your attention to figure three and four on …..我想請大家注意…… 上的圖表3 和4。figure 一詞在此作―圖表‖解。3.to begin with a look at the bar chart:（我們）先看矩形圖。Begin with 的意思是：首先,以……開始，例如：She begins with a club for birdwatchers.她以創辦觀鳥俱樂部作為開端。

BEC Preliminary

4.passenger revenue: 客流量收入。

5.Growth slowed from 2.4% in 1993/94 down to just 1% in 94/95.增長率1993年至1994的2.4%緩慢下降，到1994年至1995增長率僅為1%。Slow 在此為動詞，意思是：（使）慢下來，（使）減速。例如：Business slows down at this time of year.每年此時生意漸趨清淡。

6.reduced costs and more efficient sales practices resulted in growth reaching 9.9% in 1995/96: 成本下降和效率更高的銷售方式使1995年至1996的增長達到了9。9%。result in 的意思是：導致，造成。例如：The accident resulted in two passengers dying.這起事故造成兩名乘客死亡。

7.I‘d like to look at figure four, which shows Great Easter‘s reliability and punctuality figures.我想大家看一看圖4，上面有大東方公司在可靠性和準點率方面的數據。注意figure 在句子中的不同意思。

III.Grammar

要點解析

現在完成體和一般過去時

1． 現在完成體有兩個基本用法，一是―已完成‖，另一個是―未完成‖用法。不論哪一種，現在完成體所表示的意義都與現在時間有聯系，因此都不能與表示確定的過去時間的狀語連用，這是現在完成體用法上一條重要的規則。例如

BEC Preliminary

不可以說：I have known him in 1999.但是，當表示過去時間的狀語是由since 引導時，就不在此限。例如：I have known him since 1999.我從1999 年起就認識他了。

2． 一般過去時主要用于表示（確定的）過去時間的狀態動作，例如：We went to the cinema and saw a very interesting film last night.昨晚，我們去電影院看了一場很有意思的電影。一般過去時也可以用于表示過去的習慣動作。例如：We went to school together when we were boys so we saw each other every day.我們小時候一起去上學，所以每天見面。3． 一般過去時表示的狀態或動作都已成為過去，現在已不復存在。要點解析

介詞for 和since 都可以用來引導時間狀語，但要注意它們的意義和用法上的差異。For +時間名詞表示時間的長度，即：―有多久‖。例如：She has lived here for years.她已經住在這里多年了（含有目前還在這里住的意思）。由 since 引導的詞組表示從過去某一點開始的時段，一直延續到說話的時間，因而與完成體連用，例如：She hasn‘t been here since 1995.自1995年起她就不在這里了。

★ Explain result Listening 2

Ss listen to questions asked after the presentation and complete notes about the rail company.Ss then listen and complete multiple-choice comprehension

BEC Preliminary

questions.Language focus

Ss review language for giving reasons and stating consequences.Speaking

Ss ask for and give reasons for changes in their company.I.Teaching Procedure

要點解析（聽力2錄音文字稿）

1． Although we receive penalty payment from them for any due to the track, it doesn‘t help our reliability figures.雖然由于路線造成的延誤我們可以得到違約款，但這并不能幫助我們提高可靠性方面的數據。句中help 的意思是：促進，助長。例如：The fall in the oil price will help our economic development.石油價格的下跌將有助于我國的經濟發展。

2． We are also investing in new trains, which will lead to improve reliability levels.我們還將投資購買新火車，這將提高可靠性的水平。Lead to 的意思是：導致，通向。例如：This will lead to trouble in the future.這將導致以后的麻煩。The door leads to a beautiful garden.這扇門通向一個漂亮的花園。

3． The only way the companies can improve profits is by increasing passenger volumes.II.Grammar

BEC Preliminary

要點解析

1． Because表示原因時，后接一個分詞；due to 表示原因時，后接短語。例如：You cannot go because you are too young.因為你太小了，不能去。

His success is entirely due to hard work..他的成功完全是因為他工作努力。

2． Therefore 和so 在表示―因此‖、―所以‖時意思相同，但therefore 比so 正式。

III.Speaking

參考詞語和表達

could you tell me about… 請你談談……好嗎？ Could I ask what /how … 能說說…… 嗎？ That‘s why… 這就是為什么……

Due to the vestment in ….因為對…… 進行了投資。

The investing has led to /resulted in the growth in … 投資促進了…… 的增長。

What is a sharp rise in sales of… becomes better due to… 由于……, 顧客服務方面做得更好了。

★ Homework

Self-study

BEC Preliminary

Unit 6 Exam Focus: Reading

Objectives: To familiarize Ss with the content of the

Reading Test

To provide useful tips

To practice the Reading Test

Materials needed: None The Reading Test

T gives an overview of the Reading Test.How to succeed Ss read tips for doing the Reading Test.Exam practice(not a complete test)Part One: Multiple-choice.Part Two: Matching.Part Three: Matching(graphs and charts).Part Five: Multiple-choice.Part Six: Multiple-choice gap-filling.Homework

Revision

BEC Preliminary

Unit 7a Product Description Objectives: To enable Ss to describe products in general

terms

To practice listening for specific information

To review

language

for

talking

about

dimensions and comparatives and superlatives

To practice question formation

Materials needed: Cassette-Pass Cambridge BEC Preliminary

★ Presenting a product I.Teaching Procedure

Warmer

T elicits vocabulary related to board game.Listening 1

Ss listen to a presentation of new board games and identify pictures.Ss listen for more detail and identify what notes refer to.T reviews language related to dimensions.Languages focus

Ss form questions about the games.Speaking

Ss work in pairs and describe a board game they like.II.Language Points

要點解析（聽力1錄音文字稿）

BEC Preliminary

1.Morning everyone: 大家好，等于good morning everyone.英語口頭表達趨向簡潔，從這個例子可以窺見一斑。

2.as you know: 正如大家所知，眾所周知，是引起他人注意的用語。3.Our latest products in our range of games: 我們的游戲玩具系列中的最新產品。

4.Which comes In two versions: 現在兩種版本供應。動詞come 在句子中不作“來，來到”解，它的意思是：被出售，被供應。例如：This dress comes in four sizes.這種女服有四種尺寸供應。

5.As you can see: 正如大家所見。與as you know 一樣，這也是一句引起他人注意的用語。

6.The travel size, Mind twist, is obviously smaller… which measures just 23cm square.“腦筋急 轉彎”旅行版的尺寸明顯比較小，它的棋盤薄、輕、有磁性，只有23平方厘米。Just 的意思是：僅僅；square 的意思是：平方，正方形。

7.the four playing pieces are magnetic counters which are made of colored plastic.那四個帶磁的圓形硬片是用彩色塑料做成的。Counter 的原意是籌碼，在此可譯為圓形硬片。

8.The standard version will retail at &17.99… 標準版的零售價將定為17.99英鎊。Retail 在此為動詞。

9.This is a card game for three to six players.這是一個可供3到6人玩的紙

BEC Preliminary

牌游戲。

III.Speaking

參考詞語和表達

Bigger /smaller than 大（?。┯?/p>

It measures 50X 50cm 其尺寸是50x50平方厘米 It weighs … 輕質的

The weight of it is…

它的重量是… Lighter and smaller 更輕也更小 Wooden playing pieces… 木質的棋子 Be made of colored plastic

用彩色塑料制成 It only costs

它的售價僅為…… The retail at … 以… 的價格銷售 The retail price is

零售價格為 Easy to play 容易玩

This is a game for three or six players.這是一種可以供3或6人玩的游戲。The material of the playing pieces is …

棋子的材料是……

★ Describing a product I.Teaching Procedure

Listening 2

Ss listen to the same sales manager talking to a retailer and identify which games are of interest.Ss then listen

BEC Preliminary

again and answer comprehension questions.Language focus

Ss review comparatives and superlatives.Speaking

Ss work in pairs.They list and rank points they considered when buying something they both bought.II.Language Points 要點解析（聽力2錄音文字稿）

1.Board games are the big seller at the moment.棋盤種類的游戲目前很暢銷。

Board games: 需要棋盤進行的游戲，如象棋，跳棋，圍棋等。At the moment: 目前，當前。

2.So you might be interested in having a bigger range of our board games then.這么說，你是對我們種類多樣的棋盤游戲感興趣吧。Might:(表示可能，不確定等)可能，也許。

3.Are the instructions easy to follow? Some of your games have very complicated instructions.操作指令好懂嗎？你們游戲的指令很復雜。動詞follow 在此的意思是：領會，理解。

4．It‘s a card game based on the television programmed Collectables.這是根據一個叫做―收藏品‖的電視節目制作的紙牌游戲。

5．What‘s the recommended retail price for the Mind twist travel version? 腦

第三篇：自考_電子商務英語

Unit 1 What was her reaction to the news? 11． 你將負責全企業的協調工作。External threats must be considered to protect one’s

Important terms 9.他的寫作方法別具一格.You will be responsible for the coordination of the whole reputation from harm

e-business process電子商務流程He writes in a very individual way.enterprise.3.著名品牌防止很多人加入進來與之競爭。

online marketing 在線營銷10.你有能力把這工作做好.12．他們在大規模準備戰爭。A strong brand results in fewer competitive entrants.Word-Wide-Web interface 萬維網接口You have the capability to do this job well.They are preparing the war on a grand scale.4.政府一貫愿意按照業界的行情而修改歷法方案

financial transaction 財務往來 11.兒童的鞋子并不便宜----反而更貴.Unit7 Governments have consistently been willing to modify business model 商務模式Children’s shoes aren’t cheap – quite the reverse.Important terms legislative proposals following representations from customer service 客戶服務 12 我們要在吃飯前把一切規劃好.statements and payments結算清單與支付business.dispute resolution解決爭端We should get everything planned out before dinner.e-money電子貨幣5.信息產品可以在頃刻間傳遍全世界,所以特別有風險.customer relationship management 客戶關系管理13.正如把電子商務戰略融入整體商務戰略種是重要的一樣, 把electronic bill presentment and payment(EBPP)電子賬單付Information products are particularly at risk as they can electronic billing and payment system電子付兌與付系統商務平價系統融入進來也同樣重要.兌與支持instantly be disseminated worldwide.shipping document 運輸單Just as it is important to integrate the e-business strategy transfer funds基金轉移6.勿受壞榜樣的影響.EDI 電子數據交換into the overall business strategy, it is equally important customer care客戶關懷Don’t be influenced by bad example.Customs clearance 清關 to integrate business measures.billing department票據中心7.工業革命改變了整個英國的社會結構.Final customer最終用戶 14.這一前景理論上可行, 但實際上吹噓過渡.cross-sell交叉銷售The industrial revolution modified the whole structure of Credit card verification信用卡鑒別 While possible in theory, the promise was clearly oversold.up-sell上行銷售English society.Market niche 市場領域 15.為了獲得市場份額, 他們必需竭盡全力.in-house program內部流程Unit 11

Software module 軟件模塊 To gain market share, they will go to great lengths.overhead 營業費用Important terms:

Important sentences Unit 4 customer relations客戶關系Out of business破產

1.它已成為各貿易和商務的強有力的手段。Important terms credit card信用卡site traffic網絡交通

It has become a powerful medium for commerce and business Chopping out margins on sales削減銷售率潤cost savings節約成本holiday revenues假日收入transaction of all kinds.search engines搜索引擎 individual spending habits個人購物習慣holiday sales假日銷售

2.電子貿易指網上財務往來，電子商務指所有形式的網上the inventory / ordering system存貨/訂貨系統Internet billing and customer management因特網結算與客戶transportation hassles交通困難

交易。pricing structures價格體系管理online retailers網絡零售商

e-commerce refers to financial transactions over the web and a mail-order operation通過郵購運作生意的方法account data賬戶數據potential sales潛在銷售e-business refers to all forms of transactions over the Web.site loyalty對網站的忠誠度direct billing直接結算actual revenues實際收入

3.客戶服務已經是并將繼續是一個主要的竟爭因素。the physical word現實世界centralized system中央系統buying attempt購買企圖Customer service has been, and continues to be, a major automatic replenishment 自動再補給 data collection數據收集 potential market潛在市場

competitive factor.the local pricing 當地商店定價方法Important sentences actual losses實際

4.電子商務的交易通常涉及幾個互動的步驟。a back order 延期交貨 1． 她說出了種種理由，但沒有一條令人信服。checkout process結賬過程

E-business transactions often involve several interactive CEO總裁, 首席執行官She presented a variety of reasons, but none was convincing.place an order訂購

steps.UPS聯合包裹快遞公司 2． 不管他說什么你都不要相信他。Important sentences:

5.那將給你極大的竟爭優勢。Federal express 聯邦快遞公司Don’t’ trust him no matter what he says.1.由于天氣原因，航班已經推遲一個小時了。

That will give you a serious advantage over your apples-to-apples comparison同類比較3．每天早晨步行上班你就不用交公共汽車費了。The flight has been delayed one hour, due to weather competition.customer service客戶服務Walking to the office every morning will save you from conditions.6.當你的公司電子商務化后，你與客戶間的關系就改變commercial suicide商務自殺spending money on bus fares.2.很多人在網上購物只是圖個方便。

了。online and offline 線上和線下4． 這個公司試圖通過降低產品價格來促進銷售。Many people buy things online just for convenience.When you become an e-business you transform your timely delivery及時送貨The company tries to promote the sale by cutting down the 3.盡管有熱切的購物者，很多電子商務公司還是遭受了重大損relationship with your customers.best-price guarantee最佳價格保障prices of its products.失。

7.客戶關系管理在你的商務程序中起決定用。profit margin率潤5． 他寧愿辭職也不愿意參與這種欺詐的交易。Many e-business companies suffer from great losses despite

Your most critical business process is customer national catalog全國商品目錄He resigned rather than take part in such a dishonest eager shopper.relationship management.mail-order pricing郵購定價transaction.4.我不知道這本書是否值得一讀。

8.我們必須盡最大可能利用我們已有源。product return產品回轉6． 這位作家用四條情節線組合成了這部小說。I don’t know whether the book is worth reading.We must make the best possible use of the resources privacy policy 保護隱私的措施The author weaved four plots together into this novel.Unit12

we have.Important sentences 7． 他據絕了政府部門的工作而選擇了大學的職位。Important terms:

9.男孩們依次被召入會見考官。1．你能確定我們定了房間嗎?He refused a job in government in favor of a university Mobile telephony移動電話技術

The boys were summoned in turn to see the examiner.Can you make sure that we have a room reservation? appointment.interactive TV交互式電視

10.他做一切事情都不考慮后果。2．現代火車都有自動門.8．這本字典非常好。最好的一點在于他用例句來說明詞匯的用法。smart cards智能卡

He does everything regardless of the consequences.Modern trains have automatic doors This dictionary is very good.Best of all, it provides Asia-Pacific region亞太地區

11.法官的權利由法律規定。3．一個公司的老字號并不一定能保證其質量.example sentences to illustrate the usage of words.traditional companies傳統公司The power of a judge are defined by law.A famous old name on the firm is not necessarily a guarantee Unit 8 at the founding stage在創建階段

12.商業電視是有效的廣告宣傳工具。of quality.Important terms in the text:winners and losers贏家和輸家

Commercial television is an effective medium for 4．我們要提前準備所有申請材料.1.keyword 關鍵詞industry sectors工業部門

advertising.We must have all the application materials prepared in 2.search engine 搜索引擎technology trends技術趨勢

13.他們向她表示熱烈歡迎。advance 3.browse瀏覽network economy網絡經濟

They extended a warm welcome to her.5．歐洲服飾被世界很多地方的人采用。4.search result搜索結果consumer market消費者市場

14.我把參考書放在書桌旁以便使用。European dress has been adopted by people in many parts of 5.subset 子集strategic development策略發展

I keep my reference books near my desk for the world.6.video/audio clips視頻/音頻夾e-business market電子商務市場

convenience.6．她沒提到她的母親沒來。7.database數據庫key success成功的關鍵

15.我們處在歷史的緊要關頭。She did not mention her mother’s absence.8.interface界面e-business space電子商務商業空間

We are at a critical time in our history.7．她給艾琳打了電話但沒和她約去看她。9.adaptive probabilistic concept自適應概率概念real world真實世界

16.在那一瞬間，我以為他要拒絕了。She telephoned Ellen but made no arrangements to see her.10.concept clustering 概念聚類key issues焦點

Just for an instant I thought he was going to 8．他們今天發現的證據不能用來解釋這個案件.11.concept profiling 概念描述true value真正價值

refuse.The evidence they discovered today doesn’t account for 12.multilingual searches多語言搜索success criteria成功標準

17.在過去的數年中，因特網已經從一個僅用于科研的網絡the case.13.database management systems數據庫管理系統Important sentences:

發展成了一個使新一代商務模式成為可能的平臺。9．網絡讓你們建立起確實的一對一的動態關系。14.information and data retrieval 信息和數據檢索1.我認為在這個市場上速度是第一位的。

Over the last few years the internet has evolved The Internet permits you to build a dynamic relationships 15.database integration數據庫集成I think speed is of the essence in this market.form being a scientific network only , to a that are really one to one.16.intelligent search engines智能搜索引擎2.所有這些趨勢都毫無疑問地對電子商務市場產生著深platform that is enabling a new generation of 10．它確實需要你重新思考你的整個經營方式和管理企業的策略。17.neural network神經網絡 遠的影響。

business.It really involves rethinking the entire way you do business Important termsAll of these trends ate undoubtedly having a

Unit 2 and how you run your organization.1.這依次失敗使我太灰心了，我不想再嘗試了。profound effect on the e-business market.Important terms 11．錢本身并不重要，重要的是錢的用途。I was too discouraged by this failure to try again.3.結果非常令人不滿意，和我們所期望的恰恰相反。

Just-In-time / Direct Site Delivery 及時供應制Money is not the end itself, but the application of it is 2.那機會太好了, 不能錯過.The result was rather unsatisfactory, as opposed bandwidth帶寬 most important.That’s too good an opportunity to miss.to what we had expected.target market目標市場Unit 5 3.這本書不但有用而且有趣。4.那個計劃已開始就注定要失敗。

DigiCash 電子現金 Important terms This book is not only useful but also interesting From the start, the plan was doomed to fail.delivery and payment mechanism 交貨與付款機制 Online information線上信息4.他寧可自己做衣服而不愿意去商店買。5.供水條件的改善會給健康帶來巨大的影響。

search engine搜索引擎information network 信息網She prefers making her own clothes instead of buying them Improvement in water supply can have a dramatic URL統一資源定位器 site traffic 站點訪問量in the shops effect on health.PGP 一個基于RSA公匙加密體系的郵件加密軟件growth rate增長率5.這個主意在理論上和實踐上都站不住腳。6.在某種程度上，男性更容易找到報酬高的工作。Downward industry trend 行業下滑customer base顧客群In theory as well as in practice, the idea is unsound.To a certain extent, it’s easier for men to get cost overruns成本超支product description產品描述6.從一方面來說這個項目花費太大，另一方面也太難實施。well-paid work.hacker intrusion黑客入侵database數據庫On the one hand, the project is too expensive;on the other 7.成千上萬的人都參與了四年一度的選舉活動。computer virus計算機病毒 return rate退貨率hand it is also too difficult to carry out.Thousands of people were involved in the election Profit / loss statement 損益表follow-up calls售后服務電話7.這很便宜, 但另一方面質量不好.campaign held every four years.Cash-flow 現金流量 sales figures銷售額It’s cheap, but on the other hand, the quality is poor.8.應該由你決定是否實施這一計劃。

Balance sheet 資產負債表CyberCash電子貨幣公司8.你的這些亂七八糟的東西占了太多的位置.It’s up to you to decide whether to carry out this tangible benefit有形利益online venture網絡公司Your clutter takes up far too much space.plan or not.intangible benefit無形利益sales tax銷售稅9.只有這樣你們才能改善那里的局勢。

R&D研究與開發 top seller最暢銷的貨品Only in this way can you hope to improve the situation there.information technology 信息技術10.那些不說英語或不以英語為本族語的人在互聯網上受到很大完形填空

Important sentences Important sentences 的限制 __ in different countries........is free to leave.1.我們扼要說明了我們對該建議的反對意見.1．我有時感到區分西班牙語和葡萄牙語很困難.People who do not speak English or who are non-native English 1.people2.majority3.conventional4.something5.asWe outlined our major objections to the proposal.I sometimes have difficulty distinguishing Spanish from speakers have many disadvantages on the web.6.judge7.is cut up

1.報告中有一段談到工作中的事故問題.Portuguese Unit 9 8.cooking9.using10.with11.leaving12.free13.of14.material The report has a section on accidents at work.2． 當說導他父親時, 他就一言不發了.Important terms: s15.passed16.the next

2.這輛汽車很廢汽油.When it comes to his father, he keeps silentbuying leverage購買17.when18.excused19.leave20.removes

The car consumes a lot of fuel.3． 雖然我比珍妮出門晚, 但我比她提早到達晚會現場.spending analysis開支分析 It is not surprising......but consistent rate.3.你可以把不重要的細節刪除.Although I left home later than Jane, I arrived at the party supply chains供應鏈1.hardly2.associate3.in the open air4.bottles of You can cut out the unimportant details.ahead of us value chains價值鏈wine5.There is nothing6.in spite of7.for

4.這項新的稅收將迫使公司采用節省能源的措施.4． 他們施壓讓她接受轎車的較低價格.ERP software企業資源管理8.home-produced9.destroyed10.such11.as12.during13.a The new tax will force companies to adopt energy-saving They put pressure on her to accept a lower price for the car maverick purchasing個性化購買 great deal14.disappear15.until

measures.5． 你把耽擱歸咎于什么呢? purchase requisition cycle購貨清購周期16.die17.because of18.drink19.ever20.at

5.提高了生產力理應增加工資To what do you attribute this delay? order initialization訂單初始化Koalas look like.....peacefully.Improved productivity justifies an increase in wages.6． 劉易斯創了新的世界記錄.availability checks有效性核查1.but2.their

6.只要買了保險就不會遭受損失.Lewis has set up a new world record status tracking狀態young3.do4.spend5.nearly6.drink7.means8.on9.First10.off1When you are insured, you are secure against loss.7．如果資金縮減的話，我們將無法提供同等水平的教學。rogue / off-contract buying非契約1.top12.an inch long

7.務必打個電話讓我們知道你已安全地回家.We will not be able to provide the same standard of teaching approval cycles受理周期13.breast14.after15.between16.climber17.so18.on19.groups Be sure to ring and let us know you’ve got back safely.if there are funding cuts.workflow工作流程20.as

9．健康欠佳可能成為取得成功的障礙 8． 我們正在制定新的策略提高我們時常的占有量。review and approval process檢查批準流程Paul and his sister,......they became______.Poor health may be a barrier to success.We are working on new strategies to improve our share of the approval channels受理渠道1.took2.supposed3.had

10．該公司宣布率潤增加market.trending tools流行taken4.supplies5.so6.by7.additional8.they9.themselves10.The company has declared an increase in profit.9． 我們花了一整天的時間開車回家。ERP systems企業資源管理系統over11.leave

11．他悉心好學彌補了經驗不足 It took all day for us to drive home.back-end integration后臺整合12.who13.both14.pretty15.noise16.to17.their18.did19.for2His lack of experience was balanced by his willingness to 10． 郵件一天兩次送達到我們辦公室。Metcalf’s Law邁卡爾夫定律 0.separated

learn.Mail is delivered to our office twice a day.Several regions.....serious cyclone.12．你必須有計劃地安排些步以便將你的提議變成現實。11． 在求學的道路上，我們準備克服很多的困難。Important sentences 1.to2.cause3.scale4.general5.defined6.way7.circulates8.BYou must lay out the steps to make your proposal a reality.On the way of study, we must be ready to grapple with 1.丈夫一人的收入便可以讓家里過上相對寬裕的生活。ut9.In terms of10.undergoes11.occur

13.該計劃應對如何達到目標市場描述。(overcome)many difficulties.The husband’s income alone allows the family to live a 12.Usually13.unpopulated14.a

The plan should describe how the target markets are to be 12．我們必須想辦法進入敵人的電腦獲得情報。comparatively well-to-do life few15.does16.striking17.However18.severely19.warning reached.We have to manage to get access to enemy’s computer an then 2.我們必須依照制度辦事。20.advance

Unit 3 get the intelligence.We have to act according to rules.A penguin(企鵝)is....the ground.Important terms Unit 6 3.罷工的失敗使公司恢復了正常的公共汽車營業。1.on2.southern3.Others4.farther5.currents6.orginate7.butPlanning horizon規劃遠景Important terms The collapse of the strike enabled the company to resume 8.catch9.millions of10.when11.into

business unit 營業單位Marketing市場營銷normal bus services.12.as13.make14.dense15.from16.their17.raise18.land19.mandistribution channel 配銷渠道eCRM電子商務客戶關系管理4.我也喜歡文學，但沒有到他那樣的程度。y20.bare

business process re-engineering BPR 流程再造 Web technology互聯網技術I love literature, too, but not to the extent as he does.Jogging is becoming one of........is not recommended.CRM 客戶關系管理client顧客5.與同時代的婦女相比，她受到了更多的教育。1.fastest2.are

buy-in 補償購入customized software按顧客要求制作的軟件Compared with women of her age, she had got more education.starting3.recent4.that5.sight6.more7.for8.take board 董事會customer information客戶信息Unit 10 up9.because10.of11.needed

earnings per share 每股收益field technician實地技術人員Important terms: 12.Another13.for14.Besides15.very

return on investment 投資利得率automated reports機器自動生成的報告legal counsel法律顧問much16.it17.who18.thing19.when20.with legal entity 法人實體customer’s buying preference顧客的購物喜好external environment外部環境Every four years,......last

business unit(BU)經營單位IP address IP地址legal environment法律環境1.compete2.participate3.speed4.broken5.in6.take new economy新經濟workflow工作流程business activity商業活動place7.before8.ready9.into10.house11.designed end user最終用戶virtual private network(VPN)虛擬專用網resolving disputes解決爭端12.with13.rarely14.At

B2B企業對企業的營銷模式customer support用戶支持下corporate endeavor共同努力first15.committee16.bands17.official18.its19.leads20.in B2C企業對客戶的營銷模式solution 解決方案 traditional business傳統商業honor of

brick-and-mortar enterprise實體企業Important sentences numerous variables無數變量Human beings act in.....thing___.market share市場份額1．那是個令人尷尬的境地，需要技巧。local law當地法律1.that2.Even3,simple4.as soon net loss凈虧損It was an embarrassing situation that called for tact commercial value商業價值as5.performed6.use7.reach8.in9.keep strategic objective 戰略目標2．我覺得她在利用他的良好品質。legal considerations法律因素10.long11.then12.reason

discounter price 折扣價格I think she is taking advantage of his good nature human resources人力資源13.sight14.idea15.think16.from17.unable18.for19.languageplanning horizon計劃周期3．這個國家的大多數人口集中在北部。customer loyalty客戶忠誠20.continuously

enterprisewide 企業范圍的Most of the country’s population is concentrated in thedomain names域名Not all pain.....the product.Important sentences north information products信息產品1.alike2.away3.still4.turn5.has been

1．我們要盡快做出決定.4．嚴寒使水結冰。enforceable transactions可執行交易practiced6.develop7.gently8.pain9.hand-held10.combines It is imperative that we make a quick decision.Frost turns water into ice.traditional transaction傳統交易11.advanced12.uses13.which14.on15.way16.relief17.sore18.2．旅行課開闊人的眼界.5．這常需要制定軟件。key factors關鍵因素To find19.consult20.built

Travel broadens one’s horizons.It often calls for customized software.electronic payment電子支付As the plane.....landing.3.我們很有可能得到這筆錢.6． 災害是公眾的注意力集中到化學廢料問題上。electronic signature電子簽名1.wrong2.in3.appeared4.but5.almost6.informed7.anyone8.at It’s quite feasible we’ll get the money.The disaster focused public attention on the problem of consumer protection law消費者保護法last9.After10.Moving11.were being

4.在多數情況下, 這種疼痛很快就消失chemical waste.legal issue法律爭端Sent12.below13.close to In most cases,the pain soon goes away.7． 你的廣告有人反饋嗎？ liability risk 責任風險14.soon15.circle16.when17.Following18.field19.safely20.c

5.稅收增加已經影響了我們所有人.Did you have any answer to your advertisement yet? online seller在線買方ongratulate

The tax increases have affected us all.8．讓自己溶入一個文化背景完全不同的社會很難。legal intervention 司法干預Steve wanted.....amazement.6.評價一個人要充分考慮他的成績.It is very difficult to integrate yourself into a society information privacy 信息隱私 1.but2.dates3.in4.anyway5.inquired6.his7.indifferent8.coWe should take full account of his achievements while whose culture is so different from your own.Important sentences: nsider9.finally10.down11.On12.sitting evaluating someone.9． 很多公司聲稱他們需要有經驗的雇員。1.這些法律要素以復雜的方式相互關聯。13.someone14.nervous15.pretending16.had

7.我們有夠十個人吃的食物嗎?Many companies claim that they need experienced employees.These legal essentials relate to one another in a complex failed17.To18.conversation19.later20.that Do we have sufficient food for ten people? 10． 總裁說我們需要實施一個新的計劃。way.8.她對這消息的反應如何?The chief executive said we needed to launch a new project.2.必須考慮外在威脅以保護名譽免受破壞。

第四篇：電子商務英語重點詞匯

商務英語翻譯

II.請翻譯下列標識語。（1）

（1）

Left Baggage

行李寄存

（2）

Photography and video are not permitted inside the building 樓內禁止拍照、錄像

（3）

Foreign Exchange(Services)外幣兌換（服務

（4）

Particulars Of Membership 僅限會員（入內/使用）

（5）

Customers Lounges

旅客休息室

標識的語言特點

1.大量使用名詞短語、動詞短語或動名詞http://www.tmdps.cn/

具有指示、說明性質的標識往往使用名詞短語，以直接、準確無誤地傳達特定信息。如Fast Lane快行道、Conference Centre會議中心、Food & Beverage餐飲部、Business Centre商務中心、Road Work正在施工、Tollgate收費站、Check-in登記入住、Baggage Office行李房等。而具有強制、限制性質的標識大多使用動名詞或祈使句，以將公眾的注意力集中在所要求采取的行動上。如No Spitting嚴禁隨地吐痰、Please Do Not Disturb 請勿打擾、Mind the Gap注意站臺縫隙、Please Use Revolving Door請使用旋轉門、Beware Obstruction小心障礙。在翻譯過程中我們也應采用相應的名詞短語或祈使句句式，力求在語氣、信息度等方面做到較好的匹配。

2.文筆凝練、措辭精確

標識多省略冠詞、代詞、助動詞等，僅使用實詞、核心詞匯，以供人們在最短的時間了解最準確、最直接的信息。從詞匯方面來看，盡量減少復雜詞匯和多種時態的動詞；從句型方面考慮，簡單明了的祈使句是標識用語常用的句型。標識語的字數往往精簡到最低限度，如City Bus Only市內公共汽車專用、Post-paid郵資已付、Danger危險、Admission Free免票入場、Beverage Not Included酒水另付等，只需短短兩三個單詞就表明了意思。此外，標識用語有時甚至會借用一些簡單的字母或數字代替單詞，例如：4 SALE出售、Merry X’mas圣誕快樂，等等。

3.具有很強的規約性

由于歷史沿革和語言文化習慣等因素，很多標識用語的翻譯都已約定俗成，不宜隨意變更。如“油漆未干”可能會被譯作“The paint is not dry.”或“The paint is wet.”，這些譯法雖然從語法來講完全正確，但容易造成理解上的障礙或不便，因此不宜采用。事實上，這個標識語 “地道”的譯法是“Wet Paint”，既簡潔明了又完全符合英美人的語言習慣。類似的例句還有“雙向行駛”、“遠離火源”，分別譯為“Two Way” 和“Keep Fire Away”。在標識語翻譯中，譯者應多留意英美國家常用的規范標準的標識用語，盡量使用和漢語標識相應的、地道得體的英語語匯進行翻譯。

4.使用大寫字母，省略標點符號

如STOP、EXIT、DEAD END等，漢譯英時，英文需大寫。

5.語言運用力求引人注目。

尤其是商業標識(Business Signs)及店鋪的招牌(Signboard)，更要追求夸張的效果。例如EOM(End of Month)Sale月終大廉價、Grand Sale/Bargain Sale大甩賣、Big Price Plunge大削價，等等。

標識的翻譯

II.標識的翻譯技巧（2）1.去繁從簡

在特定的語境中，某些標識在被翻譯成另一種語言時，其語用的含義比詞語本身的含義更重要。這時，譯者應刪除繁瑣部分，僅保留足以傳達標識語功能和目的的詞匯。例如：“青島是我家，清潔靠大家”常被譯作 “Qingdao is our home, its cleanness depends on all of us”。從表面上看，該譯法似乎說得過去，字字忠實于原文。但仔細分析不難發現，該譯法明顯受中文表達習慣的影響，不僅累贅，而且容易讓外籍人士產生困惑。正確的翻譯應該是“Keep Our City Clean”。該譯法既簡潔凝練，又意圖明確。類似地，“注意安全，請勿攀爬單邊墻”（Pay attention to your safety, don’t climb the single wall.），“遇到火災，勿用電梯”（When there is a fire，don’t use the elevator!）就可以相應地簡化為 “No Climbing!”，“Don’t use the elevator in case of fire!”。

2.遵從習慣，使用規范標準的標識語

標識用語具有很強的規約性。受語言習慣的影響，很多標識語的翻譯都已約定俗成，不宜隨意改動。例如：我們外出常見到的“小草微微笑，請你走便道”、“請勿踐踏”等標識語就不能生硬地譯為“Little grass is smiling slightly, please walk on pavement.”，而要按照英語的習慣直接翻譯成“Keep Off the Grass”。再比如：“前方修路，請慢駕駛”和“該路段為單行道”可以按英語習慣分別翻譯為“Road Work Ahead”和“One-Way”。

3.程式化套譯

英文標識語的結構比較固定，程式化的套語運用廣泛，因此翻譯時可以采用程式化套譯。例如表達“禁止做某事”可以套譯為“No+名詞或動名詞”的形式，如禁止掉頭No U Turn、禁止入內No Admittance、禁止停車No Parking、禁止吸煙No Smoking等；表示“專用”，可以采用“名詞+Only”的形式，如貴賓專用VIP Only、兒童專用Children Only等；表示“請勿做某事”，可以采用“Do Not +動詞”的表達方式，如請勿觸摸Do Not Touch、請勿扔垃圾Do Not Litter等。4.反面著筆http://www.tmdps.cn/

英漢兩種語言在邏輯思維方面存在著差異，在翻譯時，可從反面著筆把原意表達出來。標識語的翻譯可以通過這種方法成功地實現漢英轉化。如“請勿將頭伸出窗外”翻譯為“Keep Head Inside Vehicle”而不是正面表達為“Don’t put your head out of the window.”。再比如：請勿觸摸Hands Off、無煙商場Smoking Free Store、工地危險，禁止入內Danger，Building Site，等等。

商用標識的翻譯

下面分類介紹商用標識的翻譯。商用標識的范圍很廣，總體上可以分為商務出行標識、商場標識、企業標識等。

商務出行標識（Business Travel Signs）商場促銷標識（Promoting Signs）企業標識（Company Signs）

商務出行標識（Business Travel Signs）

商務出行涉及商務交通、商務住宿等各個方面。因此，交通標識、商務住宿標識就成為商務出行標識的主要內容。

交通標識包括道路指示牌、交通安全提示牌、限時限速的指示牌等等。以下是一些常見的交通標識：

Avoid the Jams 避免交通堵塞 Airport Lounges 機場休息室

Airports Shuttle 機場班車 Arrivals 進港

Bus Stand 公共汽車停車處

Check In Area(Zone)辦理登機區 Customers Lounges 旅客休息室

Certain stations are closed on public holidays.假日某些車站關閉 Dangerous Bend 彎道危險

Diverted Traffic 交叉路口

Departure Time 離港時間

Departure Times On Reverse 返航時間

Departures 出港 Destination Airport 到達機場 Entry To Motorway 高速入口 Exit To All Routes 各通道出口 Flight Connections 轉機處

In case of fire, stay in vehicle 如遇火警，請呆在車內 Inquiries/Assistance 問訊處

Keep your belongings with you at all times 隨時照看好你的物品 Left Junction 左交叉口

Low Bridge Ahead 前方橋低

No Stopping at Any Time任何時間不準停車 Left Baggage 行李寄存 Luggage from Flights 到港行李

Luggage Reclaim 行李提取

No Parking in Front of This Gate 門前禁止停車

Pedestrian Crossing 人行橫道

Please Keep Gateways Clear 請保持過道暢通 Parking Permitted 允許停車 Passport Control 入境檢查

Please leave your luggage with you at all times 請隨身攜帶你的行李 Road Closed 此路封閉

Return Fares 往返票價

Speed Limit of 48kmh 限速每小時48公里 Strictly No Parking 嚴禁停車

These seats are meant for elderly and handicapped persons&women with child.老人、殘疾人及抱小孩的婦女專座 Toilet Engaged 廁所有人

When the bus is moving, do not speak to the driver.汽車行駛中，嚴禁與司機交談

Welcome Aboard 歡迎登機 Single or Return Tickets Only 單程或往返程票 Cancellation 取消

DND=Do Not Disturb 請勿打擾 Extremely Well Equipped 設施配備精良 Fully Centrally Heated 中央暖氣全部開放 Function Room 宴會廳

Food and Beverage Department 餐飲部

Front Office Reception前臺辦公室

Housekeeping Department 客房部

Indoor Swimming Pool 室內游泳池 Lobby Bar 大堂吧

Laundry 洗衣部 Morning Call 叫醒服務

Night Porter on Duty 夜間有行李搬運服務生 Night Club 夜總會

OOO=Out of Order 已壞 Reservation 訂房部 Room Service 送餐部

Stay a minimum of 3 nights and receive 1 extra night free 最少住三晚，另外免費一晚

Tea/Coffee making facility in all bedrooms 所有臥室配有沏茶和煮咖啡的設施 tips=To Insure Prompt Service 小費 VIP=Very Important Person 貴賓

Waiting List 等候名單

Standard Room 標準間

商場促銷標識（Promoting Signs）

商場促銷標識主要指商場里面一些特價通知、樓層商品公告等相關信息。以下是一些常見的商場促銷標識：

50% Off on Selected Lines 部分商品降半價

Accessories & Spares Delivered to Your Door 配件送貨上門 As Many Repairs As You Need, Free of Charge 隨時免費維修 Best Choice and Best Discounts 最佳選擇，最大優惠 Big Sale 大甩賣

Brighter Shopping, Brighter Prices 明智的購物，透明的價格 Buy One and Get Anyone Free 買一贈一

Closing Sale 關門大甩賣

Customer care is our top priority 顧客至上 Final Clear Out 清倉大甩賣

Free Delivery to Your Door 免費送貨上門 Offer is subject to availability 現貨優惠，賣完為止 Sale at Breakdown Price 跳樓價甩賣

Save Up to 40%

6折優惠

Savings and Discounts all Around the Store 店內所有商品均削價處理

Special Offer 特價

Try Before You Buy 先試后買

企業標識（Company Signs）

企業標識主要指用于企業對外宣傳和內部的一些標識，包括企業部門的名稱、警示語等各個方面。以下是一些常見的企業標識：

Advertising Department 廣告部

Branch Office 分公司

Business Office 營業部

Close the Door Behind You 請隨手關門

Electrically Operated Gate 電動門

Export Department 出口部

Floor Cleaning in Progress 正在清掃地板

Finished Product Area 成品區

General Accounting Department 財務部 General Manager 總經理室

General Affairs Department 總務部 Head Office 總公司

Human Resources Department人力資源部 Interview in Progress 正在面試

International Department 國際部

Import Department 進口部 Lift out of Order 電梯發生故障

Meeting in Progress, Quiet Please 正在開會，請保持安靜 Meeting Room 會議室

Material Control Department 物料部

No food is to be consumed in this area 此處不準吃食物 No Littering 勿亂扔廢棄物

No Smoking in This Area 此處禁止吸煙

Please Wait Here for Enquiries 請在此等候咨詢 Personnel Department 人事部 Production Department 生產部

Quality Control Department 質管部

Research and Development Department(R&D)研發部

Secretarial Pool 秘書室

Sales Department 銷售部

Sales Promotion Department 促銷部

This is a smoke free building 樓內禁止吸煙 We do not buy at this door 謝絕推銷

常用翻譯方法

常用翻譯方法系列：直譯法和意譯法（1）

直譯是指譯文不僅表達原文的內容，還保留原文的表達形式，比如保留原文所使用的比喻、形象、民族特色等，使讀者從譯文中能得到與原文大致相同的感受。直譯法一方面有助于保留原文的風格，另一方面又有助于從他國引進一些新鮮、生動的詞語和表達方法。但直譯并不是死譯或硬譯。例如：

（1）In some automated plants, electronic computers control the entire production line.譯：在某些自動化工廠，電子計算機控制整個生產線。（直譯）（2）Demand has the same effect on the height of price as production.需求有同樣的影響在高度的價格上像生產。（死譯）

譯文：該翻譯既不忠實原意，又不符合漢語的表達方式。正確的譯法為：

需求像生產一樣會影響價格。

（3）Challenge the limits 挑戰極限（三星）

（4）Winning the hearts of the world 贏取天下心（法國航空公司）

（5）Hand in Hand, Future in Your Hand 伴你同行，齊握未來（太平洋人壽）

（6）Striving today for all your tomorrows 為你未來，做好現在（中銀集團）

公共場所標識

Children and Senior Citizens Free 兒童與老人免費

Do Not Enter, Alarm Operating 裝有警報，禁止入內

Do Not Put(Place)Bicycles Against The Railings請不要把自行車靠到欄桿上

Fire Construction Points to Note 注意消防設施 Fire Escape, Keep Clear 消防通道，保持通暢 Fire Exit Only 僅作安全出口

For Public Use 公用 Free of Charge 免費

Fully Air Conditioned 空調全面開放 Gates in Use Night & Day 此門晝夜使用

Lavatories 廁所

Gents /Men/Man’s lavatory 男廁

Waiting Room and Ladies/ Woman’s lavatory 女廁 No Admittance 禁止入內

No Bathing, Fishing Allowed In This Pond 此池塘禁止游泳，垂釣 No Charge 不收費

No Entry For General Public 公眾不得入內

Non-Smokers Only

僅供非吸煙者

Obstruction of the door can be dangerous 禁止堵塞門口 Open All Year Round/ Open All Year 全年開放 Opening Hours: 開放/開門/營業時間

Please do not leave rubbish here 請不要在此倒垃圾

Please feel free to smoke in the lounge 休息室允許吸煙 Please Use Other Doors

請走其他門

Private Function Only 只供私人使用

Public Toilet 公廁

Unauthorized posters and advertisements will be persecuted 未經允許，禁止張貼廣告，否則追究責任

Under Repair, Do Not Operate

正在修理，不能使用

旅游標識

15% Off With This Flyer 持本廣告八五折優惠

A Place To Relax And Unwind 一個讓你放松身心的地方

All-Inclusive Ticket 票價包括所有費用

Cafeteria Available

提供自助餐

Access All Day 全天開放

Admission Is Free 不收門票 Reserved Seating 預訂座位

Safe and Reliable 安全可靠 Self-Catering

可自己做飯

Shopping Offers

提供購物機會 Child Reductions 兒童優惠

Concessions(票價)優惠

Day trip to...……一日游

Free Entry for All 向所有人免費開放 Children under 12 half price throughout season 全季12歲以下的兒童半價 Discounts available for pre-booked groups 團體提前預訂優惠

For more detailed information please call...欲知詳情，請打電話…… Free children admission with full paying adult 成人全價票，所帶兒童免費

Free entry to over 60 attractions

免費到60 多個景點旅游

Free for accompanied children under 16 Years of age所帶16歲以下兒童免費 Tours Take Up To Two Hours 游程兩個小時

Tours Are Held Throughout The Day 旅游活動全天進行 Tours Have Live English Commentary 旅游配有現場英語解說

Electronics 電子學，電子工業 Grocery 食品雜貨店 Clothing 服裝 Outdoors 戶外 Indoors 在室內 Fashion 時尚，時裝

Accessory 副的，配件，附件 Beauty 美麗 Blue-ray 藍光 Gift card 禮品卡 Fragrance 香味 Deal 交易 For sale 出售 Discount 折扣 Coupon 贈券 Top-rated 一流的 Best-seller 暢銷書。Visa card 簽證 Wish list 愿望清單 Cart 用車裝載 Auction 拍賣 Return 返回

Key Features 主要特點 Inch 英寸

in stock 有存貨，現有 out of stock 缺貨

Register 登記，注冊，掛號 Purchase 購買

Sign in 注冊 sign out 退出 Save up to 25% 節省25% Take 25% off 拿掉25%的 Guarantee 保證，擔保 Deliver 交付 Shipping 船舶，運送 Shipping fee 運費 Free shipping 免運費 Order 命令，規則，訂購 Upcoming deal 即將到來得交易 Drop your order besides … Track your order

Leave feedback 離開反饋 Subscribe 訂閱，認購 Unsubscribe 取消訂閱，注銷 Contact number 聯系電話 On selected items 在選定的項目 Customers Who Bought Items in 顧客在購買物品

Your Recent History Also Bought 你最近的購買歷史 Recently Viewed Items

Get $40 instantly 立即得到40美元 restrictions apply 限制申請

第五篇：關于電子教案的說明

關于電子教案的說明

這里僅僅給出了比較完整的兩套結構力學電子教案，課程組其他老師在這兩份教案的基礎上結合自己的教學體會做了適當的修改，幾乎人人都有教案。因為大同小異，故課程組其他老師的教案或堂案等從略。