第一篇:標準英文廣告介紹
Established by a group of individuals with passion for knowledge and competence, *****is known for reliability and accessibility of right resources enabling them to organize services to suit the market.Recognized as a reliable supplier of special materials such as high quality Stainless Steel, Aluminum and Super Alloys, M&M is able to provide these industrial raw materials with a careful eye on quality complemented with our upper hand services, all at the best possible price.All these are considered and implemented to accomplish one goal, customer satisfaction.For a period of time, ***** has been recognized as a mainstream supplier of industrial raw materials bearing its key objective since its incorporation to build a loyal, long-term business partnership, and constantly looking forward to supporting both emerging and esteemed organizations.Our business ties have moulded the company’s image as one of the best and most trusted suppliers in the industry and persistently evolves and aims for particularly broader market share.OUR VISION
We aspire to be the steel industry standard preferred by the market, able to
deliver unlimited supplies and valuable services without boundaries.We commit ourselves in maintaining a high level of quality in our products and services.We value workmanship, leadership and passion for learning as key points toward providing impeccable service to our clients.We embody our core values to be positively effective partners of our clients
toward achieving enviable end results.CORE VALUES
A.Integrity
B.Quality
C.Efficiency
M&M is keen and dedicated in providing exquisite service to each and every client.Apart from supplying raw materials we also make available the following services:
CONSULTATION
Trade industry has always been competitive and paying attention to the right
kind of products to supply is categorically essential.Through consultation
process we are able to determine the exact products suitable to the needs of our clients.Our comprehensively trained and experienced sales group can provide information on specifications of our products, as well as find solutions to current and impending setbacks, hence maximizing your financial resources and achieve effective results.SUPPLY CHAIN SOLUTIONS
We value time and cost efficiency.Short-term and long-term plans for various projects are well supported with our supply chain solutions.For projected
material demands, we offer a range of packages allowing flexibility and efficiency to obtain favourable outcomes.Supplies can be produced, reserved and made available “just-in-time” according to desired specifications.Customised supplies are available through our cutting facilities and are ready as and when required.Our sales team will be more than pleased to develop solutions, which are tailor-made to your supply chain requirements.STORING
Part of our commitment is to provide you with viable alternatives to support your long-term projects.We provide storage for your supplies should the need arise.Stored supplies are cautiously preserved keeping it as good as its prime quality.M&M uses a secured storage facility strategically built to store materials such as steel.The storage space is an enclosed structure preventing any external factors that may chemically react to its components and cause any form of damage.PACKING, TRANSPORT AND LOGISTIC SOLUTIONS
M&M is vast in scope and knows no boundaries.No matter what dimension and where to supply, we can transport these materials by air or by sea, coming to you right on time.We securely load and transport supplies with critical consideration in specifications and deadlines.Materials are cut conforming to specified measurements, segmented and packed according to classification to administer proper maintenance.While transporting the products, we observe necessary logistics procedures until it reaches its destination.Our procurement group will be completely dependable in providing you logistics solutions as we make things possible for you.
第二篇:英文廣告
英文廣告
【時尚易逝,風格永存】Fashion passes, style remains.by Coco Chanel(可可?香奈兒)
anything is possible.沒有不可能的事。(東芝電子)/take toshiba, take the world.擁有東芝,擁有世界。(東芝電子)
no business too small, no problem too big.沒有不做的小生意,沒有解決不了的大問題。(ibm公司)the wise never marry,and when they marry they become otherwise.聰明人都是未婚的,結婚的人很難再聰明起來.we’re the dot.in.com.我們就是網絡。(太陽微系統公司)the new digital era.數碼新時代。(索尼影碟機)love is photogenic.it needs darkness to develop.愛情就象照片,需要大量的暗房時間來培養.good to the last drop.滴滴香濃,意猶未盡。(麥氏咖啡)started ahead.成功之路,從頭開始。(飄柔洗發水)
we integrate, you communicate.我們集大成,您超越自我。(三菱電工)
the relentless pursuit of perfection.不懈追求完美。(凌志轎車)poetry in motion, dancing close to me.動態的詩,向我舞近。
(豐田汽車)/where there is a way, there is a toyota.有路就有豐田車.(豐田汽車)can’t beat the real thing.擋不住的誘惑。(可口可樂)/things go better with coco-cola.(coco-cola)飲可口可樂,萬事如意。(可口可樂)
apple thinks different.蘋果電腦,不同凡“想”。(蘋果電腦)the taste is great.味道好極了。(雀巢咖啡)
from sharp minds, come sharp products.來自智慧的結晶。(夏普產品)mosquifo bye bye bye.(radar)蚊子殺、殺、殺。(雷達牌驅蟲劑)connecting people.(nokia)
科技以人為本。(諾基亞)we lead.others copy.我們領先,他人仿效。(理光復印機)not all cars are created equal.并非所有的汽車都有相同的品質。(三菱汽車)impossible made possible. 使不可能變為可能。(佳能打印機)take time to indulge. 盡情享受吧!(雀巢冰激凌)
intelligence everywhere.智慧演繹,無處不在。(摩托羅拉手機)the choice of a new generation.新一代的選擇。(百事可樂)
第三篇:廣告協議英文
Advertising Agreement
PART A: General Terms and Provisions
This Advertising Insertion Order(“Agreement”)is a contract between Advertiser and OOO.com and hereafter referred to as “OOO”, for the placement of Advertiser's advertisement(s)on the Website.All contracts are approved and accepted in the jurisdiction of British Columbia, Canada.By signing “I have read and agree to the terms” of this Agreement, and for good and sufficient consideration, receipt of which is hereby acknowledged, Advertiser makes the following warranties and representations to OOO and its licensors, licensees, successors and assigns, and agrees to be strictly bound by the following general terms and provisions.1.Advertiser's Assurances.Advertiser hereby represents and warrants that Advertiser(a)is 18 years of age or older;(b)has read, understood, and agrees to be bound by all terms of this Agreement, front and back;and(c)owns, controls and is duly authorized to grant the rights and permissions which are granted below.2.Advertiser Content.Advertiser hereby warrants and represents that all words, images, sounds and/or other matter provided by Advertiser for use in connection with Advertiser's advertisements on the Website(“Advertiser Content”)are owned wholly and solely by Advertiser, are lawful, accurate and authentic, depict the name(whether given or assumed), image, likeness, voice, signature, personality or other characteristics of Advertiser only and no other person, and may be freely used without risk of liability for any purpose contemplated under this Agreement, including but not limited to liability for obscenity, defamation, invasion of privacy, infringement of copyright, trademark, or right of publicity, or otherwise.3.Advertising Guidelines.Advertiser represents, warrants, acknowledges and agrees as follows:(a)OOO do not engage in, or provide advertising for any illegal activities of any kind, including but not limited to solicitation of prostitution and/or prostitution;(b)OOO shall enjoy the right to rescind this Agreement and remove Advertiser's advertising from the Website without refund or further obligation in the event that OOO determines that Advertiser is in breach of any term of this Agreement or the OOO Advertising Guidelines, including but not limited to a determination that Advertiser has used the advertising in connection with any illegal activities of any kind.4.Advertising Policies.All contracts and advertising subscriptions are deemed as transacted in the Province of British Columbia, Canada.Advertiser acknowledges and agrees as follows: OOO enjoys the right to decline or remove Advertiser's advertisement(s), or any portion thereof, from the Website if, in the sole discretion of OOO, Advertiser's advertisement(s)is in violation of the OOO Advertising Guidelines or is deemed otherwise inappropriate.6.Arbitration.If any dispute shall arise between Advertiser and OOO regarding any aspect of this Agreement, such disputes shall be referred to binding private arbitration in the Province of British Columbia, Canada, and any arbitration award shall be fully enforceable as a judgment in any court of competent jurisdiction.Picture Agreement
For and in consideration of my advertising with OOO, I hereby grant to you, your assigns, licensees and legal representatives, and their assigns and licensees, including, without limitation, those for whom you are acting, and those acting with your authority and permission, the absolute and irrevocable right and permission to copyright and use, all photographs of me or in which I may be included, whether in whole or in part, through my mutual consent.This grant shall also include the right to change or alter, from time to time, all such photographs, for the purpose of advertising both in print and on the Internet.I hereby warrant and represent that I am of full age, 18 years or older, and have every right to contract in my own name with respect to the above.I hereby also warrant and represent that the pictures are that of myself and at the time of the picture I was fully over the age of 18 years, and have every right to contract in my own name with respect to the above
I further represent that I have read this release and the terms thereof, prior to its execution and that I am fully familiar with the contents thereof.OOO: by________________________________________________ ENTERTAINER: Legal Name ________________________________________(please print)OOO Escort Name __________________________________(please print)Legal Signature _____________________________________ OOO City / Phone Number ____________________________(please print)
PART B: Advertising Information
Please print when filling out the form.Name:(The name you wish it advertise with)
City: The city you will be based in.(please circle one)
New York Los Angeles San Francisco Las Vegas Denver Seattle
Chicago Dallas Boston Miami Toronto Vancouver
Categories: The category you would like to list your ad in.(please circle one):
Blonde Brunette Redhead Fetish
Description: You get 25 words so make them memorable!
Contact information: We require either a phone number and/or an email address as valid pieces of contact information for your ad.We will be more than happy to also include a link to your website on your ad;all we ask is that you place our banner on your website!
Phone:(optional)
Email:(optional)
Website:(optional)
Photos: The photos you would like to use on your ad.You can email your photos to photos@OOO.com, or send in physical copies with this advertising agreement.If you decide to email your photos please include your Escort Name and City in the subject line of the email.PLEASE SEND BOTH COMPLETED PAGES AND PAYMENT TO: OOO.com
000-000 Blundell Rd.Suite #000 Richmond, BC V6Y 1K3
ONLY PAYMENT METHODS ACCEPTED: MONEY ORDER AND CASH
PLEASE MAKE MONEY ORDERS OUT TO: DAVE MACDONALD
第四篇:英文廣告標題
1.They Laughed When I Sat Down At The Pianobut Never Discover It!
眾人皆擁有無價寶---但還從沒發現它.Do You Do Any Of These Embarrassing Things?
您會做這些尷尬事嗎?Six Types of Investorsbut Can't Get Started
給那些想寫---但又不知從何下手的人The Crimes We Commit Against Our Stomachs
我們對我們的胃所犯下的過錯How to Do Wonders with a Little Land!
怎樣在小土地上創奇跡?“Here's an Extra $50, Grace”
給您額外的50元,戈蕾絲.A Wonderful Two Years Trip at Full Payif You Follow This Simple Plan
你可對發錢愁的人一笑置之---只要你按此簡易步驟行事Five Familiar Skin TroublesEasier to Manage
新的洗發水讓您的頭發更柔軟---更易打理
Thousands Now Play Who Never Thought They Could
從未想過會玩的人現在會玩了
Great New Discovery Kills Kitchen Odors Quick!
偉大的新發明幫助快速除去廚房味道
For The Woman Who Looks Younger than She Is
針對那些看起來比她還顯年輕的女士
Check the Kind of Body You Want
看看您希望擁有什么樣的身材?
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
以一小時60英里的速度行駛,這臺勞斯萊斯最大的噪音是來自一個電表.43 Why Wall Street Journal readers Live Better
為什么華爾街郵報的讀者生活美滿?
“Dear American Tourister: You Saved My Life”
親愛的美國游客:您是我的恩人'
Girls!Want Quick Curls?
姑娘們,想即刻變卷發嗎?
You May Be Eating More Salt Than You Should
你可能多吃了你不該吃的鹽.47 Get Rid of That Humidity!
消除濕氣.48 How You can Get a Quick Loan of $1,000
怎么樣快速貸款1000元
Become a Well Paid Hotel/Motel Executive
成為高薪的酒店管理人員
How To Get More Energy From The Food You Eat
吃什么樣的食物能讓您精力充沛
第五篇:英文廣告專題
Drinking: 1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.Good to the last drop.麥斯威爾咖啡 Obey your thirst.雪碧
Take time to indulge.雀巢冰激凌
To me, the past is black and white, but the future is always color.軒尼詩酒 The choice of a new generation.Pepci The taste is great.雀巢咖啡 Fresh-up with Seven-up.七喜 Enjoy Coca-Cola.Generation Next.Pepsi Can’t beat the real thing.可口可樂 Feel good,fast food.Things go better with Coco-Cola.Every time a good time(Micdona)I’m lovin it.(M)live well, snack well.斯耐克威爾士餅干
16.Carlsberg(嘉士伯):probably the best beer in the world 3C 1.2.3.4.5.6.The new digital era.sony影碟機 We lead Others copy.理光復印機 Impossible made possible.佳能打印機 Feel the new space.三星電子 Intelligence everywhere.Motorola Take TOSJONA, take the world.東芝 7.8.9.Let’s make things better.飛利浦
No business too small, no problem too big.IBM Make yourself heard.Ericsson 10.Intel Inside.Intel Pentium英特爾奔騰 11.Connecting People.Nokia 12.Let us make things better.Philips 13.Communication unlimited.Motorola 14.Focus on life.Olympus 15.A Kodak moment.16.Apple thinks different.Apple 17.Nobody is perfect.健身器材
18.We’re the dot.in.com 太陽微系統公司 19.From Sharp minds, come sharp products.夏普 20.Ideas for life.松下電子
21.It’s e-business or out of business.電腦廣告
Cars 1.2.3.4.5.6.7.8.The relentless pursuit of perfection.凌志 Poetry in motion, dancing close to me.豐田
Engineered to move the human spirit.(Mercedes-Benz)For the Road Ahead.(Honda本田)The Relentless Pursuit of Perfection.(Lexus)凌志 Our wheels are always turning.五十鈴汽車 Sometimes beauty is more than skin deep.沃爾沃
Speed and power have always been desirable, but rarely the controllable.福特 9.Every weapon needs a master./Feels Italian wherever you are.Lamborghini 10.The Best Car in the World./ A world-leader in power for the offshore oil and gas industry。勞斯萊斯
auto advertising slogan 1.Mercedes-Benz car brand 奔馳 Slogans: Unlike any other
Mercedes-Benz.The Future of the Automobile
Engineered to move the human spirit 2.Honda Cars 本田 Slogans: The Power of Dreams
It must be love
Honda.First man, then machine
Technology you can enjoy Acura cars(the Honda Motor's brand)謳歌 Ad slogans: The True Definition of Luxury.Yours.Acura.Precision Crafted Performance 3.FIAT Cars 菲亞特
Advertising slogan: Driven by passion.FIAT.4.Alfa Romeo car brand 愛快 Slogans: Alfa Romeo.Beauty is not enough
Power for your control 5.Volvo Cars 沃爾沃 Advertising slogan: Volvo.For life 6.Subaru Cars 斯巴魯 Taglines: Subaru.Think.Feel.Drive.Driven By What's Inside
When You Get It, You Get It
The Beauty of All-Wheel Drive 7.Ford Vehicles 福特
Advertising slogans: Ford.Feel the difference.Ford.Bold moves.(USA)
Built for life in Canada.(Canada)
Built for the road ahead.Ford.Designed for living.Engineered to last.Have you driven a Ford lately? 8.Infiniti vehicles 英菲尼迪
Marketing slogan: Infiniti.Accelerating the Future.9.BMW automobiles 寶馬
Marketing slogans: BMW.The Ultimate Driving Machine.BMW.Sheer Driving Pleasure.The Ultimate Driving Experience.10.Jaguar cars 捷豹 Ad slogans: Born to perform.Unleash a Jaguar.Don't dream it.Drive it!
Jaguar.The art of performance.Grace....space...pace.11.Audi automobiles 奧迪
Marketing slogans: Keeping ahead through technology.Everyone dreams of an Audi.12.Volkswagen, the German car brand 大眾
Slogans: Volkswagen.Drivers wanted.(US marketing campaign)
For the love of the car.Relieves gas pains.Surprisingly ordinary prices(UK campaign for VW Passat, Golf, Polo)13.Peugeot, the French automobiles 標志 Marketing slogans: Peugeot.Live the pleasure.The drive of your life.The lion goes from strength to strength.14.Jeep cars 吉普 Motto: Jeep.There's Only One.15.Toyota car brand 豐田
Taglines: Today Tomorrow Toyota.(Europe)
Toyota.Moving Forward.The best built cars in the world.Get the Feeling.Toyota.Drive Your Dreams.The car in front is a Toyota.I love what you do for metry ita brand of DaimlerChrysler 奔馳smart Advertising slogan: Smart.Open your mind.34.Lincoln car brand 林肯 Taglines:Lincoln.Travel Well.What a Luxury Car Should Be.35.Hummer brand 悍馬
Advertising slogan: Hummer.Like Nothing Else.36.Holden cars, Australia 霍頓 Advertising slogan: Holden go.37.Seat, Spanish car brand 西亞特 Marketing slogan: Seat.Auto emocion.38.Saturn automobiles土星汽車
Motto: Saturn.Like always.Like never before.39.Citroen, rench car brand 雪鐵龍
Slogan: Just imagine what Citroen can do for you.40.Buick: In Search of Excellence.別克轎車:志在千里!41.Mercedes-Benz: Engineered to move the human spirit.梅塞德斯-奔馳:人類精神的動力。
42.Toyota: Poetry in motion, dancing close to me.豐田:動態的詩,向我舞近。43.Not all cars are created equal.三菱汽車: 并非所有的汽車都有相同的品質。
44.Buick: Buick-your key to a better life and a better world.別克轎車: 別克--通往美好生活的秘訣.45.Our wheels are always turning.五十鈴汽車: 我們的車輪常轉不停。
46.Mazda :Harmony of style and performance set this new Mazda 6 a part. Qualities are at the heart of every Mazda.
馬自達:式樣與性能的協調一致使新型馬自達6與眾不同。質量是馬自達的核心。47.new Audi A4 :We would never say the new Audi A4 is the best in its class. We don’t have to.
奧迪A4: 我們根本不必說新型奧迪A4同類車中最好的。沒有這個必要。48.Honda: For the Road Ahead.本田:康莊大道。
49.Chevrolet: Future for my future.雪弗蘭: 未來,為我而來。
50.NISSAN : Life is a journey.Enjoy the ride.NISSAN 汽車:生活就是一次旅行,祝您旅途愉快。51.NISSAN:Shift the future 尼桑:改變未來
52.LEXUS: The relentless pursuit of perfection.雷克薩斯:不懈追求完美。53.Jaguar(名車捷豹): Don’t dream it.Drive it。
54.BMW(寶馬汽車):
Sheer driving pleasure。(純粹的駕駛樂趣!)55.梅塞德斯-奔馳:Engineered to move the human spirit.(Mercedes-Benz)
(人類精神的動力。)
56.The Relentless Pursuit of Perfection.(Lexus)追求完美永無止境。(凌志汽車)
57.Buick: In Search of Excellence.別克轎車:志在千里!58.Mercedes-Benz:Engineered to move the human spirit.梅塞德斯-奔跑:人類精力的動力。
1.Toyota: Poetry in motion, dancing close to me.豐田:動態的詩,向我舞近。2.Not all cars are created equal.三菱汽車: 并非所有的汽車都有雷同的品德。
3.Buick: Buick-your key to a better life and a better world.別克轎車: 別克--通往美好生活的秘訣.4.Our wheels are always turning.五十鈴汽車: 我們的車輪常轉不停。
5.Mazda :Harmony of style and performance set this new Mazda 6 a part.Qualities are at the heart of every Mazda.馬自達:式樣與性能的和諧一致使新型馬自達6與眾不同。質量是馬自達的核心。6.new Audi A4 :We would never say the new Audi A4 is the best in its class.We don’t have to.奧迪A4: 我們基本不必說新型奧迪A4同類車中最好的。沒有這個必要。7.Honda: For the Road Ahead.本田:康莊大道。
8.Chevrolet: Future for my future.雪弗蘭: 未來,為我而來。9.NISSAN : Life is a journey.Enjoy the ride.NISSAN 汽車:生活就是一次旅行,祝您旅途高興。1.NISSAN: Shift the future尼桑:轉變未來 2.LEXUS:The relentless pursuit of perfection.3.Poetry in motion, dancing close to me.動態的詩,向我舞近。(豐田汽車)/Where there is a way, there is a Toyota.有路就有豐田車.(豐田汽車)
1.Just do it.跟著感覺走。(耐克運動鞋)2.Ask for more.渴望無限。(百事流行鞋)
8.Started Ahead.成功之路,從頭開始。(飄柔洗發水)16.Good teeth, good health.牙齒好,身體就好。(高露潔牙膏)18.Tide's in, dirt's out.汰漬到,污垢逃。(汰漬洗衣粉)33.Come to where the flavor is. Marlboro Country. 光臨風韻之境——萬寶路世界。(萬寶路香煙)
37.Mosquifo bye bye bye.(RADAR)蚊子殺、殺、殺。(雷達牌驅蟲劑)40.Time is what you make of it.(Swatch)天長地久(斯沃奇手表)25.Start ahead.(Rejoice)成功之路,從頭開始。(飄柔)28.De beers(戴比爾斯,鉆石權威):a diamond is forever “空間生命的第一樂章”是羅馬瓷磚廣告口號,高雅不俗,頗具西方人審美韻味。
1.He laughs best who run longest.譯:誰跑到最后,誰笑得最好。(輪胎廣告)例
1、Trust us for life ——AIA 譯:財政穩健,信守一生。(友邦保險)
例2 Poetry in motion.dancing close to me 譯:動態的詩,向我舞近。(豐田汽車)例
1、In Touch with tomorrow 一一Tsohiba譯:盡顯明日新境界。(東芝電器)例
2、What s new panasonic 一一Panasonic 譯:松下總有新點子。(松下電器)
例
1、The choice of a new generation~一Pepsi譯:新一代的選擇。(百事可樂)例
2、let's make things better 一一Philips 譯:讓我們做得更好。(飛利浦電器)。例
1、Intel Inside 一一Intel Pentium 譯:給電腦一顆奔騰的”芯“。英特爾奔騰電腦(擬人)
例
2、Essence of Living Beings,Energy for Life. 譯:汲取生物精華,煥發生命潛能。(對偶)
雀巢咖啡:味道好極了
這是人們最熟悉的一句廣告語,也是人們最喜歡的廣告語。簡單而又意味深遠,瑯瑯上口,因為發自內心的感受可以脫口而出,正是其經典之所在。以至于雀巢以重金在全球征集新廣告語時,發現沒有一句比這句話更經典,所以就永久地保留了它。
麥氏咖啡:滴滴香濃
作為全球第二大咖啡品牌,麥氏的廣告語堪稱語言的經典。與雀巢不同,麥氏的感覺體驗更勝一籌,雖然不如雀巢那么直白,但卻符合品咖啡時的那種意境,同時又把麥氏咖啡的醇香與內心的感受緊緊結合起來,同樣經得起考驗。
麥氏咖啡:好東西要與好朋友分享
這是麥氏咖啡進入臺灣市場推出的廣告語,由于雀巢已經牢牢占據臺灣市場,那句廣告語又已經深入人心,麥氏只好從情感入手,把咖啡與友情結合起來,深得臺灣消費者的認同,于是麥氏就順利進入臺灣咖啡市場。當人們一看見麥氏咖啡,就想起與朋友分享的感覺,這種感覺的確很好。
M&M巧克力:只溶在口,不溶在手
這是著名廣告大師伯恩巴克的靈感之作,堪稱經典,流傳至今。它既反映了M&M巧克力糖衣包裝的獨特USP,又暗示M&M巧克力口味好,以至于我們不愿意使巧克力在手上停留片刻。
德芙巧克力:牛奶香濃,絲般感受
之所以夠得上經典,在于那個“絲般感受”的心理體驗。用絲綢來形容巧克力細膩滑潤的感覺意境夠高遠,想象夠豐富。充分利用聯想感受,把語言的力量發揮到極致。
可口可樂:永遠的可口可樂,獨一無二好味道
在碳酸飲料市場上可口可樂總是一副舍我其誰的姿態,似乎可樂就是可口。雖然可口可樂的廣告語每幾年就要換一次,而且也流傳下來不少可以算得上經典的主題廣告語,但還是這句用得時間最長,最能代表可口可樂的精神內涵。
百事可樂:新一代的選擇
在與可口可樂的競爭中,百事可樂終于找到突破口,它們從年輕人身上發現市場,把自己定位為新生代的可樂,邀請新生代喜歡的超級歌星作為自己的品牌代言人,終于贏得青年人的青睞。一句廣告語明確地傳達了品牌的定位,創造了一個市場,這句廣告語居功至偉。大眾甲克蟲汽車:想想還是小的好
六十年代的美國汽車市場是大型車的天下,大眾的甲克蟲剛進入美國時根本就沒有市場,伯恩巴克再次拯救了大眾的甲克蟲,提出“think small”的主張,運用廣告的力量,改變了美國人的觀念,使美國人認識到小型車的優點。從此,大眾的小型汽車就穩執美國汽車市場之牛耳,直到日本汽車進入美國市場。
耐克:just do it(要做就做)
耐克通過以just do it為主題的系列廣告,和籃球明星喬丹的明星效應,迅速成為體育用品的第一品牌,而這句廣告語正符合青少年一代的心態,要做就做,只要與眾不同,只要行動起來。然而,隨著喬丹的退役,隨著just do it改為“I dream”,耐克的影響力逐漸式微。
諾基亞:科技以人為本
“科技以人為本”似乎不是諾基亞最早提出的,但諾基亞把這句話的內涵發揮得淋漓盡致。事實證明,諾基亞能夠從一個小品牌一躍為移動電話市場的第一品牌,正是尊崇了這一理念,從產品開發到人才管理,真正體現了以人為本的理念,因此,口號才喊得格外有力,因為言之有物。戴比爾斯鉆石:鉆石恒久遠,一顆永流傳
事實證明,經典的廣告語總是豐富的內涵和優美的語句的結合體,戴比爾斯鉆石的這句廣告語,不僅道出了鉆石的真正價值,而且也從另一個層面把愛情的價值提升到足夠的高度,使人們很容易把鉆石與愛情聯系起來,這的確是最美妙的感覺。
IBM:四海一家的解決之道
在藍色巨人經營處于低谷時,提出這一頗具煽動性的口號,希望它不僅成為一個名副其實的跨國企業,而且真正成為為高科技電子領域提供一條龍解決方案的企業。進入電子商務時代,IBM正在將這一角色實現,扮演著電子商務解決方案的提供商角色。柯達:串起生活每一刻
作為全球最大的感光材料的生產商,柯達在膠卷生產技術方面的領先已無須再用語言來形容,柯達更多地把拍照片和美好生活聯系起來,讓人們記住生活中那些幸福的時刻,因此請用柯達膠卷,這正是柯達想要的。Live well, snack well(snack wells)美好生活離不開香脆的餅干(斯耐克威爾士)We cannot forget ahead by sticking to existing roads(Audi)開拓進取來源于勇于創新(奧迪汽車)
Enjoy your zar whenever you hear(rain bow)隨心所欲,想聽就聽(潤寶)Mosquito to bye bye bye(radar)蚊子殺殺殺(雷達驅蟲劑)Center the true self(tissot)真我盡現(天梭表)Fits the man(Marlboro classics)男性風采適合你(萬寶路個性服裝)Forever elegant chateau figeac(French red wine)優雅到永久(沙菲紅葡萄酒)Minolta finest to put you finest(Minolta)第一流的美能達,第一流的你(美能達)Go well, use shell(shell)行萬里路用殼牌(殼牌)That is my way(le saunda)踏上個性之路(萊爾斯丹女鞋)The sign of excellence(omega)凝聚雅典(歐米茄).