第一篇：BEC高級口語總結

一、團隊合作

1.團隊合作的好處（重要性）或缺點

In a team, I can learn from my fellow workers , get help from them when I am under pressure.When you work with more people, you get a chance to listen to different points of view, to learn to see things in a different perspective.Sometimes, team membership requires you to give up some individuality in order for the team to function as a whole.Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually.2.團隊合作的要點/特點

Mutual trust is the first secret of successful teamwork.When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely.This helps to bring out the potentials, experience and creativity of the individual and create good work environment.Full co-operation among team members has a direct impact on the success or failure of the team.When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.On top of that, timely communication and decision making will also help to improve work efficiency.Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team.Besides, a team should also be clear about the common goals they aim to attain.3.怎樣形成團隊合作的文化

二、企業內部溝通

1.重要性（好處）

The employee can make suggestions to the boss about internal development, and discuss areas they can improve on.In this way, the employee can contribute to the overall improvement of the company.2.和員工溝通管理信息需考慮的要點

First of all, I think it’s important to clearly state your overall purpose and expectation.In this way, employees know exactly what they should do to meet work requirements and to achieve performance excellence.In addition to this, providing feedback on their performance is also important.On the managerial part, performance reviews help mangers to keep track of possible problems in their own work.On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job.Besides, mangers should be more open in sharing information with their subordinates.They should let employees know in advance any proposed changes before they actually occur.This will enhance mutual understanding and trust.3.與顧客溝通的必要性（好處）及如何與顧客溝通？

三、降低成本

1.控制生產成本需考慮的要點（方法）及作用

Train workers

In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date.Staff training is extremely important nowadays.You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently.It's the competence of the workforce that sharpens the competitive edge of the company.Get quality from suppliers Low quality goods from suppliers is a major source of waste.You should not only try to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.In cost management, it's important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices.Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices.Low quality materials from suppliers are actually a waste of money.Efficiency of production line is another important thing to consider.When introducing a production line, it is important to consult an ergonomics specialist and see that it's user-friendly and will not cause too much physical stress and strain.Meanwhile, workers should get fully-trained to work more efficiently on the line.Measures should also be taken to eliminate waste.On top of that, management should develop good benefits system to boost the morale of the workers.2.不恰當的控制成本的方法及危害

downsizing Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers.Unfortunately, it’s not a proper way.One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures.Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.Reducing customer service Customer service can be a nuisance and is often expensive.Sometimes companies will reduce or eliminate the service they give to the customers.Unfortunately, a neglected customer is an ex-customer.Customer service can enhance customer satisfaction and loyalty.Good customer relationship helps to improve your company image and boost sales.As a result, large-scale production will be cost effective for your company.Cutting corners A quite way to cut costs is by cutting corners in production or service methods.Some company leaders feel that by using cheaper material and labor, and by eliminating part and steps, they can cut costs and save money.It is true that costs may be cut in the short turn, but often the product or service is of such a low quality that repair and rework costs go through the roof.Also customers may become unhappy with the low quality and move on to another supplier.四、時間管理

1.有效管理時間有多重要？

時間管理技巧：

When managing a busy schedule, time management skills are important.They are es-sential skills for effective people.Keeping To-Do lists would remind you of all essential tasks to be finished.It's a powerful method of organising yourself and a way of reducing stress.Deciding work priorities can help you concentrate on the right things which are important and urgent.Tackling problems in order of importance allows you to separate important jobs from the many time-wasting trivial ones.2.設立目標的重要性/怎樣設立目標？

設立目標的重要性：

By setting clearly-defined goals, you can measure and take pride in the achievement of those goals and raise your self-confidence due to your achievements, ability and competence.Self-confidence, by turns, will enable you to achieve higher and more difficult goals.怎樣設立目標？

Set goals which are specific, measurable, realistic and achievable.Your optimum goals are those which cause you to ‘stretch’ but not ‘break’ as you strive for achievement.Goals can give creative people a much-needed sense of direction.3.作計劃的重要性/怎樣作計劃？

五、管理

1.團隊的核心領導的重要性

2.優秀的管理者應該具有的素質：

六、銷售

1.銷售技巧

Speak effectively and sincerely about my product or service.Learn to be a good listener because if you don’t listen to and understand the needs of buyers you can’t become a successful sales professional.Know my competitors and the merits and pitfalls of their products.A successful salesman should connect with customers and create a desire to buy him willingly and happily.2.廣告的重要性

When aiming to increase sales of a product, it's important to advertise the product because advertising can inform, persuade and remind potential customers of the product.Marketers can launch an advertising campaign to attract a large number of consumers.And, effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.3.廣告媒體的選擇

The media the marketer selects must be capable of accomplishing the communications objectives of information, persuading, and reminding potential customers of the products.Broadcast media include television and radio.Newspapers, magazines, outdoor advertising represent the major types of print media.The internet is a new medium.Nowadays, many companies jump to advertise on the internet.Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.With more and more people using the internet, advertisements on the internet can reach large audiences.4.處理顧客投訴

When customers complain, it's important that staff should apologize first, because cus-tomers must be very upset when they are dissatisfied with the product or service, some may even be aggressive.At this time, employees should remain calm and collected, listen to the complaints and apologize for the problem, and then the customers may feel that they are taken good care of.Suggesting a solution to the problem is also important.An apology is not enough, em-ployees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so dissatisfied, and they may not take their business elsewhere.It's also important that employees should not make any promises that they cannot keep.If employees cannot keep promises, customers may get disappointed, then, they may switch to other producers.5.處理顧客投訴的重要性

Businesses benefit from treating complains as welcome resource and opportunities to gain innovative ideas for improvement.Customers often have stronger commitments to a company after a conflict has been solved than they would have if they had never complaint at all.Customer complaints offer organizations the opportunity to overcome problems and improve commitments to service.七、產品開發

1.市場調研

In developing new products, I think market research is very important.By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers' needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.2.創新

第二篇：BEC高級口語考試話題總結

1.Different Communication Styles

不同的交流風格

The way people communicate varies widely between, and even within, cultures.One aspect of communication style is language usage.Across cultures, some words and phrases are used in different ways.For example, even in countries that share the English language, the meaning of “yes” varies from “maybe, I'll consider it” to “definitely so,” with many shades in between.Another major aspect of communication style is the degree of importance given to non-verbal communication.Non-verbal communication includes not only facial expressions and gestures;it also involves seating arrangements, personal distance, and sense of time.In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings.For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends.Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.2.Different Attitudes Toward Conflict

對待沖突的態度不同

Some cultures view conflict as a positive thing, while others view it as something to be avoided.In the U.S., conflict is not usually desirable;but people often are encouraged to deal directly with conflicts that do arise.In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist.In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning;as a rule, differences are best worked out quietly.A written exchange might be the favored means to address the conflict.3.Different Approaches to Completing Tasks

采用不同方法去完成任務

From culture to culture, there are different ways that people move toward completing tasks.Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration.A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans.Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task.This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less;it means they may pursue them differently.4.Different Decision-Making Styles

不同的做決定的風格

The roles individuals play in decision-making vary widely from culture to culture.For example, in the U.S., decisions are frequently delegated--that is, an official assigns responsibility for a particular matter to a subordinate.In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself.When decisions are made by groups of people, majority rule is a common approach in the U.S.;in Asia consensus is the preferred mode.Be aware that individuals' expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.5.Different Attitudes Toward Disclosure

對待披露/曝光的態度不同

In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information.Keep this in mind when you are in a dialogue or when you are working with others.When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing.Questions that may seem natural to you--What was the conflict about? What was your role in the conflict? What was the sequence of events?--may seem intrusive to others.The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.

第三篇：BEC高級改錯題總結

BEC高級改錯題總結

一般出現的語法錯誤有：多余的介詞，形容詞，副詞，冠詞等，還有一些是對固定搭配、時態等錯誤的考查。

For each sentence, find the unnecessary word.If there is no mistake in the sentence, write correct.They use their time more productively and are less stressed.Correct Even though it is not yet clear how big the contract will be, but it is expected to grow steadily as more and more management training is gradually outsourced.英語中以even though（雖然）引導表示讓步的狀語從句，主句不再加but。Staying with a host family gives participant even more of exposure to the target language and 4 helps them to make immediate use of the language they have learned.Correct 形容詞more后面直接跟名詞。Even more exposure to … It also provides an opportunity for them to make network with their counterparts.Network 在此不作“網絡”解。該詞在現代商務英語中可作動詞，意為“建立人際網或關系網”。其名詞為networking(人際網，關系網)With a reference to your letter dated 13 November…

With reference to(就…., 關于….)是固定搭配，不可隨意添加冠詞。This can help them to achieve their learning objectives.Correct

Help sb.to do something It was also found that inflexible working hours are a certain major grievance among staff at all levels.Certain作定語表示“某個，某種”，在文中與前后詞缺乏語義上的貫通。此句意為“在各級員工中最主要的不滿是死板的工作時間。” Octacon suspects that a disgruntled employee who has been leaking crucial details to their competitor.這里has been leaking充當suspect后面賓語從句的謂語，不存在定語從句關系。This would be illegal, of course, but without a proof there is little Octacon can do.Proof 作“證據”，總稱為不可數名詞。This is how done by “scanning”, passing each item over a device reads the bar-code on it and automatically registers it down in the till.文中的意思是“掃描之后自動登錄”，在這里“register”是及物動詞，后面不需要加副詞down.They provide bags, often help to pack purchases, and change paper till rolls as being necessary.句中“as necessary” 是“as it is necessary”的省略形式，一般使用過程中只需用“as necessary” 可以表達相同的意思，所以“being”是多余的。Working overseas can offer you a once in a lifetime opportunity to live.Correct Working overseas can build the friendships in a very different environment.多余詞為the, 表示特指或后面帶有后置定語是加定冠詞the, 而這里的relationships不屬于這兩種情況，所以不加the.In addition to being resourceful, and you must be able to show sensitivity to cultural differences.介詞短語in addition to …作狀語，不能與后面的主句形成并列關系，所以不能用表示并列的連詞連接。We will provide you a comprehensive package which includes free travel.通常provide 的固定搭配是：provide sb.with something,或 provide something to sb.而不能說provide sb.something.Goods sold by seller have to be delivered to the potential buyer abroad.Correct The delivery of goods is made possible by shipping to service.As basically, some 98% of world trade is having conveyed by sea transport.Ordering is easy and delivery fast.Correct We will inform you immediately should any items be out of stock.Correct Dawkin being strong in London and other big cities, and unlike Highway concentrates its efforts outside the major population centers.Customer service is included every employee’s responsibility.It has become so relatively complex and inclusive.Rising costs of sugar or cocoa may be force Hershey to raise its prices.Many companies prefer to buy multiple sources to avoid being depending from a single supplier.They are experimenting with concepts concept such as rotation of tasks.Correct Experiment with 以….做試驗 Much new communication technologies such as workflow and groupware enable teams to be spread over many sites or even continents.How does QPL can support team working? Although our target is to reply to letters within 10 working days.Correct

There are more than 200 advisors, working around the clock to provide this service, backed by a further 80 support staff who do handle any necessary paperwork.

第四篇：BEC高級a級自己總結口語材料

[轉載]BEC高級口語presentation的材料

口語具體的考試形式就不多說了，相信大家都知道，這里主要說一下presentation部分經常考的內容。由于很多同學的專業并不是和商務有關的，因此積累一定的商務知識和素材就十分必要。

首先是Marketing，一般presentation部分考官會給三個題目供你選擇，可以說必有一道是關于Marketing的，所以這方面的材料要好好準備。以下是我當時準備的一些常用材料。I.Pricing Strategy

1.the product itself: the cost of producing plus your expecting profit

2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.3.target customer: Whether they are wealthy or not? Can they afford the price? Ex: How to ensure that price levels for new products are set appropriately?

○1 The first problem is who your target customers are.Their income, occupation, preference.○2 Do market research to make sure whether your target customers can afford the price level.There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.○3 Test your product in a small region.Find out how it sells, get the feedbacks of the customers.Decide whether to make any adjustment.II.Product Package

Ex: The importance of packaging products appropriately

○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.○2 Today, the package add value to the product, especially to the consumer goods.The package is the product’s first impression to the customer.They may judge the quality of the product by its package and decide whether to buy it or not.Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.○3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.III.Diversification

Ex: The importance of product diversification to the success of a business.這時你可能對product diversification并不是很熟悉，可以舉一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems.然后借以說明product diversification的作用。

○1 Meet the needs of different customers.○2 Increase the company’s market shares/market penetration.○3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定義引自《牛津英漢雙解商務英語辭典》，我認為很不錯的一本商務英語詞典，每個詞匯都有在商務方面的中英兩種解釋和例句)

IV.Advertising 1.Media

○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc ○2 Advantages and disadvantages of the major types

TV: high attention, combination of sight, sound and motion;high cost and less audience selectivity.Newspaper: flexibility, good local market coverage, broad acceptance;short life, poor reproduction quality.Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership;having rivals in the same magazine.Direct mail: audience selectivity, flexibility, no ad competition within the same medium;relatively high cost, junk mail image.Internet: high reach of international audience, similar effect as TV commercial, interactive;the users of Internet are limited, compared with TV.○3 Consider your target audience and your budget to make a wise decision.2.Agency

○1 Select a suitable agency A.Consider the reputation and past performances of the agency.Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.B.Same compensation philosophies.Different compensation systems may result in disagreement.C.Stability in agency’s policies.Mergers and acquisitions may lead to policy changes.This will have negative effect on the performance of the agency.○2 Ensure that agencies maintain a high level of effectiveness.A.Regular reviews: financial and qualitative assessments.B.Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.C.Give detailed instructions or certain trainings to the agencies about how to represent a company.D.Make full disclosure of any potential and existing conflict of interest.One agency cannot run two accounts which are indirect competition with each other.In some cases, even indirect competition will not be tolerated.3.Trade fair and exhibition

○1 Types of exhibition.What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?

○2 Scale of exhibition.How many participants are listed? Whether it is local or national or international? ○3 Publicity of exhibition.How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?

○4 Cost of admission.Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field.Some are admission free, because their target market is the entire population.○5 Other points: Location, transportation, accommodation and time.Ex: The importance of selecting appropriate members of staff to attend exhibitions.○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.○4 Because they represent the image of the company, they should also have a good physical appearance.V.Market Research

The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available.It may involve interviewing people in the street or giving away sample product.○1 Market research can be done for both a product and a company.As for a product, it is the first step when promoting a new product.It can find out whether the market accept the product or not.As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.○3 There are four procedures while doing market research.First, represent suitable questions.Second, record the customers’ feedbacks.Third, gather these statistics.Forth, analyse them and draw a conclusion.VI.Sales

Ex: How to sell a product effectively in international markets.○1 Advertising.Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc.Make sure it suits the local tastes.Maybe you can try to sell on the net;it will receive the world-wide attention.○2 Do market research.Find out whether the products are accepted by foreign customers.It can be carried out as surveys, observations, and questionnaires.○3 Adjust your product to the local tastes.Although the case of your products are the same, you can change some details.Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.○4 What I want to put emphasis on is franchising.Franchising is a good way to sell your prosuct in a foreign country.As local businessmen understand their own culture best.其次是HR Management，這一部分也很重要，而且這些材料在寫作時都可以派上用場 I.Recruitment

Ex: How to ensure that the best candidate for a post is selected.How to organise an effective recruitment drive.○1 Hiring a new employee is an investment.Getting a niche person for a niche role will add value to an organization.Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews.This will produce the ideal candidate.○5 Negotiate terms with this candidate.It should be both affordable for the company and attractive enough to get the ideal candidate.II.Motivation

Ex: How to achieve and maintain high motivation among a workforce.The importance to a company of having well motivated staffs.○1 Well motivated staffs can add value to the company.They are enthusiastic, creative and loyal.They increase the productivity and quality.○2 Spiritual motivation.A.Give employees guidance when they are just recruited.B.Demonstrate a commitment to career development and promotion from within.C.Forster a sense of team spirit.D.Publicly recognize and congratulate employees for good work.○3 Material motivation.A.Set incentive schemes: profit sharing, bonus scheme.

第五篇：BEC真題口語總結

第四輯

TEST1 ： Part 2:

1、marketing

importance of advertising slogans in promoting a brand or product..廣告標語對宣傳品牌和產品的重要性

2、information management

importance of keeping staff informed about company policies and plans

讓員工了解公司政策和計劃的重要性

3、purchasing

how to achieve and maintain good relations with all suppliers

怎樣取得和保持和供應商的良好關系

Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees.Recommendations for that.公司擬派員工出國開設分公司或機構培訓當地員工，提建議。

1、how to select appropriate staff to manage the project

怎樣選擇合適的員工

2、what preparation and advice the staff would need before leaving

員工出發前應該做哪些準備，得到什么建議

Follow: 在國外短期工作有什么優勢，在國外工作會遇到什么問題，在國外工作怎么獲得信息，國際交流頻繁對公司運作的影響，公司在國外開分機構多重要

TEST2 Part 2:

1、Time management: the importance of planning work time effectively.有效安排工作時間的重要性

2、project development: how to ensure inter-departmental co-operation on new project

怎樣確保各部門之間在新項目中的合作

3、purchasing: how to evaluate and select new projects

怎樣評估和選擇新項目

Part 3: finance director of your company is concerned that the majority of its income comes from one main client.recommendations on expanding customer base.財務主管擔心主要收入來自一個大客戶，所以想擴大客戶群

1、what the potential dangers are of having only one main client 只有一個大客戶的潛在危險

2、how the company could try to gain additional clients

公司怎樣才能拉到客戶

Follow :一個相對較小的客戶群的好處，除了好的客服以外怎么才能鞏固和客 戶之間的關系，跨國企業怎么長期讓客戶高度滿意，怎樣應對日益激烈的競爭

TEST 3 Part 2:

1、Product promotion

how to make effective use of the media when promoting a new product or service.怎樣有效利用媒體對新產品和服務進行宣傳

2、Information management

importance of an effective internal communication system in a company.一個有效的內部交流機制的重要性

3、Technology

the factors involved in assessing the cost-effectiveness of new technology

對新技術成本有效控制的因素

Part 3: Pharmaceutical company you work for keen to participate in an international conference abroad.recommendations about participation.你工作的醫藥公司想出國參與一個國際會議，提建議

1、how to select staffs to represent the company at the conference.怎樣選擇員工

2、what practical arrangements should be made before the meeting.會前準備

Follow:是否愿意參加國際商貿會議，國際會議對公司有公司有什么好處，對員工有什么好處，對舉辦城市有什么好處，你認為會議對商務交流有持續影響嗎

TEST 4 Part 2:

1、Personal skills

how to motivate employees to achieve their full potential 怎樣激勵員工發揮潛能

2、Project management

Importance of teamwork for effective management of a project 團隊工作隊項目有效管理的重要性

3、Health and safety

how to develop a responsible attitude among staff to it 怎么樹立員工對健康安全負責的態度

Part 3:

1、your company has been invited to take in a trade fair, which will take place during the busiest time of the year.You have been asked to decide if staff should be there.公司應邀在一年中最忙的時候參加交易會，決定去不去

1、what the advantages and disadvantages are of attending it.去的有利和不利方面

2、which members of staff would most usefully represent a company at it.哪些員工最能代表公司參會

Follow:參會有趣嗎，參展公司怎么布置展臺吸引游客，對展會來說最合適的產品和服務是什么，有哪些將公司產品推向國際的其他方法，交易會對當地就業有多重要

第三輯 TEST1 Part 2:

1、Customer relations

importance to a company of reliable customer opinions of products

顧客對產品的信賴對公司的重要性

2、Staff development

importance to a company of developing effective career plans for staff

對員工進行有效的職業規劃對公司的重要性

3、Business strategy

how to maintain the confidence of company shareholders

怎么樣保持股東信心

Part 3:

Your company’s location in a busy city centre means the staff often complain about the time taken to get to work.Recommendations.公司位置在市中心，員工抱怨上下班時間，建議

1、whether it would be better for staff to use public or private transport.乘坐私人或者公共交通工具是否更好

2、what the effects might be of allowing staff to work flexible hours 讓員工靈活安排工作時間有什么影響

Follow:你愿意每天花很長時間上下班嗎，公司是否給予交通補貼，什么會影響公司選址在市中心的決定，科技對今后人們工作地點的影響，改變員工工作時間和地點會帶來哪些長遠的影響

TEST 2 Part 2:

1、Quality control

importance to a company of monitoring the quality of its goods and services 對產品和服務監控的重要性

2、Information management

how to ensure information is managed effectively

怎樣確保信息管理的有效性

3、Financial planning

the factors involved in deciding on appropriate pricing strategies 要制定合理的價格策略要考慮哪些因素

Part 3:

Your company is about to take over another company and keen to encourage staff from both companies to work together effectively.Prepare proposal for team building

接管另一個公司，要讓兩個公司員工在一起有效工作，建議

1、what kinds of work projects and leisure activities would be suitable to encourage teamwork

什么工作項目和業余活動能促進團隊合作

2、what kinds effective teamwork could bring to the company.團隊合作的好處 Follow:在一個好的團隊中個人所獲的益處，一個工作團隊最好多少人，你認為公司既需要個人主義者還需要團隊工作者嗎，讓全體員工作為一個整體融洽工作是所有員工或者說是公司的責任嗎，對公司進行長遠規劃時應該對團隊打造做多遠的考慮

TEST3 Part 2:

1、Staff relations

importance to provide a range of facilities for all staffs

公司對員工提供設施的重要性

2、Technology

importance to regularly upgrade its technological equipment

經常升級技術設備的重要性

3、Strategic planning

factors involved in managing change effectively

有效的應變管理要考慮哪些因素

Part 3:

Company is considering funding a regional educational project for 16-18 years old students interested in following a business course.recommendations for the schemes.公司投資當地教育，讓有興趣的年輕人學習企業課程，建議

1、how the project could be used to promote the name of the company

怎么利用這個項目宣傳公司品牌

2、how to monitor the progress and outcomes of the project

怎么檢測這個項目的結果和進展

Follow: 什么方法更能廣泛傳播公司品牌，公司怎樣選擇年輕人來這個教育投資項目，參加培訓項目對年輕人有什么好處，公司對教育項目的投入重要嗎，國家范圍內對商業人士的培訓有多重要

TEST 4 Part 2:

1、Customer service

importance of providing effective after-services for customer

售后服務的重要性

2、Purchasing

importance of maintaining personal contact with potential suppliers

和供應商保持聯系的重要性

3、Recruitment

how to ensure that the advertising of job vacancies is effective

怎樣保證對空余職位的廣告宣傳有效性

Part 3: Your branch has been identified as having the lowest turnover of staff.Suggest ways in reducing turnover in other branches.你所在部門員工換手率最低，建議如何在其他部門降低換手率

1、what the reasons for high staff turnover in a company might be

造成換手率高的原因

2、what effect high staff turnover might have on future methods of selecting staff

今后怎樣考慮選擇員工

Follow: 在一個換手率很高的部門員工會受到什么影響，高換手率會影響客服嗎，高換手率對公司也有好處嗎，公司招募新員工進現存團隊有好處嗎，在以后員工跳槽會越來越頻繁嗎

第二輯 TEST 1 Part 2:

1、Customer relations

importance of making customer feel valued

讓顧客覺得有價值的重要性

2、Company growth

importance to a company of controlling expansion

掌控擴大發展的重要性

3、Marketing

how to ensure that agents maintain a high level of effectiveness when representing a company

怎么樣確保代理人保持對公司的高度代表性

Part 3:

Your company planning to introduce a suggestion scheme and encourage staffs at all levels to contribute ideas.Consider ways of setting up the scheme.公司擬定了一個計劃，想讓全體員工建言獻策，考慮制定這個計劃的方法

1、how to set up the scheme so that all staff feel they can contribute 怎樣制定這個計劃才能讓所有人感到他們能參與進來

2、how suggestions from members of staff could be evaluated.怎么評定員工提出的建議

Follow:什么類型的公司最受益這種計劃，公司還有哪些其他方式激勵員工對公司發展建言獻策，讓員工更多參與公司活動的其他方法，公司獲取顧客建議和評價有哪些渠道，新點子對公司保持競爭力有多重要

TEST 2 Part 2:

1、Communication skills

importance of foreign language training for selected employees

外語培訓的重要性

2、Advertising

how to select a suitable agency to handle a company’s advertising

怎么選擇合適機構來進行廣告宣傳

3、Finance

how to decide whether to float a company on the stock market

怎樣決定公司是否上市

Part 3: Company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff.公司需要在其他城市的分部重新安置新人員，提出觀點怎樣讓新地點吸引員工

1、which types of financial incentives the company could offer to staff 公司應該對員工提供哪些財政激勵

2、what information staff could need to know about the new location 公司員工應該知道哪些新址的信息 Follow:重新安置的員工還需要哪些幫助，怎樣鼓勵不愿意重新安置的員工進行安置，選擇分公司的位置對公司有什么影響

TEST 3 Part 2:

1、Personal management

importance to a company of having well-motivated staff

積極主動的員工對公司的重要性

2、Strategic planning

how to decide whether to purchase or rent company premises

怎么決定是否購買或者租用廠房

3、Sales

how to ensure price levels for new products are set appropriately

怎樣確保合理定價

Part 3:

Company consider providing a fitness center on premises to help employees improve their health and fitness.Recommendation for the scheme.公司考慮在公司用地建一個健康中心，建議

1、what benefits the center would bring for the company

健康中心給公司帶來哪些好處

2、how to promote the need for health and fitness to all staff

怎樣促進所有員工的健康

Follow:公司的健康設施在全體員工那里都受歡迎嗎，員工要付費使用嗎，保持員工身體健康的其他方式有哪些，對員工家人也應該提供這方面的服務嗎，這是員工所關心的合理的福利待遇嗎

TEST 4 Part 2:

1、Market research

importance of finding out about customer’ habits and attitudes.發掘客戶喜好和態度的重要性

2、Financial management

how to identify ways of reducing costs in a company

怎樣確定降低成本的方法

3、Communication

how to achieve an effective working relationship between different departments within a company

在不同部門間怎么形成一個有效的工作關系

Part 3:

Considering setting up an incentive scheme to improve staff performance.Recommendations for that.公司正計劃激勵機制來改進員工績效，建議

1、what benefits an incentive scheme for staff would bring to the company.員工激勵計劃給公司帶來哪些好處

2、what types of incentives could be offered 可以提供何種激勵

Follow:那種激勵方式最能讓員工努力工作，激勵計劃不利因素，公司對員工額外勞動的獎勵非常重要嗎，公司怎么增強員工的忠心度，傳統的員工之間或員工與上級之間的關系在將來有何種變化