第一篇：青嵐淘寶推廣簡介

青嵐淘寶推廣業務要點

一，品牌為什么要做淘寶？

因為淘寶是現在所有國內傳統渠道和網絡平臺上，單個成交所需要付出成本最低的渠道（單個成交平均成本在0.5~5元左右）。也就是說，廠家在淘寶上將自己的產品銷售到終端客戶手里，所需要付出的成本，僅僅是每件成交0.5~5元左右。

二，品牌在淘寶運作有哪幾種方式？

品牌在淘寶運作大致有以下幾種方式：

1、渠道推廣。通過在淘寶發展大量分銷商，品牌僅做渠道，來占領市場。成本低，風

險可控，但是利潤偏低。

2、品牌自營，自建品牌店鋪進行運營，適用于高端知名品牌。

從品牌模式上分，又分利潤型和銷量型。

a.利潤型適用于高端產品，以創立品牌價值為推廣方式，聘請知名代言人，制作

精良廣告，大量制造事件熱點，通過持續一年以上投入大量的淘寶廣告費用，參與淘寶所有大型推廣活動，將品牌價值推介給客戶。這種方法適用于有豐富資金著眼長期回報率的品牌。

b.銷量型適用于希望短期內做大銷量的品牌。通過模仿知名品牌的外形設計和功

效，大量鋪貨，較高的提成，大量參與淘寶各類以價格折扣為促銷賣點的活動，在短時間內迅速達成銷量。這種方法能在短時間內迅速做大銷量，適用于希望能有較大銷量以占領市場或爭取投資的品牌。

三，青嵐淘寶推廣業務能做什么？

5年淘寶運營的豐富經驗，使得青嵐淘寶推廣工作室擁有了豐富的淘寶運營經驗，擁有大量淘寶的人脈，無論是渠道推廣還是品牌自營，無論是利潤型還是銷量型，青嵐推廣都有豐富的運作經驗。能幫助各大品牌迅速的建立淘寶銷售體系，用最小的成本占領市場，并獲取市場價值。

第二篇：青嵐論文1

充分發揮少先隊在學校教育的主渠道作用

搞好農村小學未成年人德育工作

定西市安定區青嵐山中心小學 高 健

一所學校的良好生存、健康發展，離不開教導處、少先隊等組織的支持。面對新時期加強未成年人思想道德建設的需要，如何發揮少先隊在學校的正常功能，關系到學校德育教育的成敗，現結合幾年來擔任少先隊輔導員的實踐，談一點自己膚淺的看法。

一、重視少先隊各項工作，把德育教育貫穿于學校教育的全過程

1、少先隊大隊部積極同科任教師溝通，將德育教育滲透到各學科的教學之中

未來社會的發展，需要人和諧、全面的發展，不僅要求個人具備豐富的文化底蘊，而且要有良好的道德素養。因此，作為少先隊應經常組織召開各科教師參加的德育研討會，認真研究挖掘各科教材蘊含的德育內容，根據學生的思想品德狀況，制定德育教育計劃，將具體的要求落實到各科知識的傳播之中。如在教語文課《一雙手》時，著重要引導學生通過對張迎善手的觀察和體味，總結出勞動創造美，勞動的價值就體現在那雙松木般的手上，進而教育學生熱愛勞動，熱愛勞動者。這樣，德育教育便在潛移默化中滲透進學科教學，達到二者的完美結合。

2、發揮少先隊大隊部的主導作用，加強未成年人德育教育 少先隊大隊部要緊緊抓住班會和少先隊隊會這兩塊教育主陣 地，對學生開展公民道德規范教育、小學生日常行為規范教育、行為養成教育、思想品德教育等等。一要堅持對學生著裝、發型、衛生、文明禮貌、佩戴紅領巾、上課紀律等微小行為進行檢查監督，發現問題及時糾正。二要耐心細致地做好學生的思想道德教育工作，通過觀看教育影片、家訪、學生集會、國旗下講話等多種形式，對學生進行耐心細致的愛國主義、集體主義和社會主義道德教育。

少先隊大隊部還要積極利用中隊活動開展工作，掌握學生的思想動態，利用業余時間開展走進社區活動、雛鷹爭章活動、夏令營、假日小隊等豐富多彩的活動，吸引廣大少先隊員積極參與，在各種活動中提高思想道德修養。

3、發揮升旗儀式的教育功能，激發學生的愛國主義情感 德育教育是學校的教育活動之一，是學校的教育工作者對學生進行政治教育、思想教育和道德教育的總和。我們在積極探討和實施德育教育的途徑、模式，并且逐步形成了每周舉行莊嚴的升旗儀式和學校領導、值周教師、優秀學生在國旗下講話制度。少先隊大隊部首先給學生講清楚升旗的意義，五星紅旗是我國的國旗。國旗的升起象征著我們偉大的祖國屹立于世界民族之林，象征著華夏各民族團結在中國共產黨的周圍，共同奔向新的生活。其次認真組織學生參加升旗活動。升旗時軍樂隊演奏起雄壯的國歌，全體少先隊員行隊禮高唱國歌，然后在國旗下宣誓：?為了祖國我們要做到：‘好好學習，天天向上，鍛煉身體，保衛祖國，建設祖國’?。全體學生振臂高呼，怎能不使愛國主義情感在同學們心中升騰？每次升 旗后，少先隊組織學生進行愛國主義講話，把本周的德育內容注入到學生的思想中、行動中去。在此基礎上，應進一步圍繞升旗開展一些活動，增強學生的愛國主義情感。如組織《當國旗升起的時候》、《我站在國旗下》等征文活動，開展?爭當升旗手?的活動，把學生對國旗的尊重，對升旗的向往變成努力學習，為國效力的自覺行動。通過這一系列的活動，?祖國利益高于一切?的信念深深地銘刻在學生心中。

4、借助第二課堂，開展豐富多彩的活動，增強未成年人德育教育

根據小學生喜歡親自動手、樂于嘗試、親自感受的特點，組織開展豐富多彩的第二課堂活動。給學生一片充分發揮個性、施展才華、展現智慧和自由創造的天地，規范第二課堂組織行為，強化第二課堂管理，保證第二課堂活動正常有序地開展，做到定時、定人、定點、定內容。少先隊大隊部通過每年舉辦春游、夏令營、田徑運動會、?六〃一?兒童節等活動，組織開展綜合實踐活動和研究性學習，張揚個性，鼓勵學生發展特長，全面提高學生綜合素質，造就合格加特長的新一代小學生。加強美育、體育、藝術教育，通過組建學?；@球隊、合唱隊、管樂隊、舞蹈隊，成立書法美術小組，組織學生開展豐富多彩的藝體活動，提高學生創造美、感受美的能力。

二、打造良好的體驗教學平臺，讓學生在實踐中接受德育教育 中央電視臺有這樣一則公益廣告：媽媽為奶奶端洗腳水，孩子 受媽媽影響，也為媽媽端洗腳水。這普通的畫面，展示了?母慈子孝?的人間真情。父母是孩子最好的老師，畫面中，母親沒有干巴的說教，而是通過自己的行動來影響孩子，讓孩子親身體驗，在那平凡的端水細節中，感受到孝敬的快樂與幸福。今天，我們要培養學生對祖國對社會的愛心和責任心，首先要求老師能夠率先示范，給學生以榜樣，使他們在生活中體驗親情，在實踐中學會感恩，在這一點一滴、一言一行中進行德育教育。

?修身以實踐為要?，道德不是純粹的知識，不能靠簡單的灌輸。因此，少先隊大隊部要引導教師有意識地設置各種場景，讓學生在角色扮演的過程中得到親身體驗。如讓學生當一天老師，進行常規的批改作業、管理學生等工作，并讓他們談自己的體會。通過角色轉換，體驗到老師工作的艱辛，認識到老師工作的意義，懂得尊師重教的道理，從而不再擾亂課堂紀律，認真地配合老師做好教學工作。

三、積極配合社會、家庭教育，促進未成年人的健康成長 校園環境是社會環境的縮影，和家庭、社會有著千絲萬縷的聯系。校園周邊環境的好壞，直接影響良好校園環境的建設，而且在某種程度上有著不可阻擋的影響和滲透力。因此，校園環境的好與壞，并非學校自己的事，加強和改進未成年人德育教育是全社會的共同責任。學校要積極配合社會、家庭，形成教育合力，積極治理社會文化娛樂環境中的不良現象，加大社會不良因素的治理和監管，發動社會多種力量，營造良好的校園周邊環境及學生的生活環 境，不要讓學校在教育環節跳獨舞。

家長是子女的第一老師，家庭是未成年人的第一課堂，要充分發揮家庭教育在未成年人思想道德教育中的特殊作用。充分發揮家長、學校、家庭教育中心、家長會等工作載體的作用，廣泛開展家庭教育宣傳，普及家庭教育知識，推廣家庭教育的成功經驗，幫助和引導家長樹立正確的家庭教育觀念，掌握科學的家庭教育方法，提高科學教育子女的能力。

總之，加強和改進未成年人思想道德建設是黨中央作出的一項重大決策。各學校應根據自己的實際情況，將少先隊靠實加強，充分認識新形勢下加強和改進未成年人思想道德建設的重要性、緊迫性，開拓創新，在教育實踐中不斷開創未成年人德育教育的新局面。

第三篇：淘寶簡介

Taobao 注釋：我們五個人采取現場采訪的形式，王**作為主持人和采訪人，李**是一個淘寶店家，欽**是個淘寶消費者，張**是淘寶老板，馬**是經濟學權威專家。

Detail： 王**（主持人）：Hello everyone welcome to our talk show ,now let's welcome our 4 guests Zhangpengfei ,Liheng ,Qinbo and Mayuhan.2003 is destined to be an extraordinary year;in that year Taobao was born in Hangzhou, Zhejiang province.As a new born company in China's IT industry, it has began to try to change the predicament situation which the businessmen can just get portal earnings, then it began to hunt for a more realistic business model

In 2008 Taobao get China's 80% market share.As a result, Taobao became the undisputed market leader in mainland China within two years.Its market share jumped from 8% to 59% between 2003 and 2005.Mr.Zhang, as a manager ,can you tell us why can it become so success in such a short time ?

張**（淘寶老板）：Reasons for the success

1、Internet

Network increases from the previous 56K cat to the fiber to the home step by step, because of the increasing of network we can not only surf on the Internet play games, read the news it also return to the e-commerce space development.2、Logistics Since entering the new century, the overall size of China's logistics industry increase rapidly , a significant increase in the level of service, the development environment and conditions continue to improve, this laid a solid foundation for the further developing of e-commerce.3、Advertising preconceptions

In taobao's early establishing, it's advertising is very crazy.the street, the bus, the subway, we can see big Taobao everywhere.Taobao is also one of the first several operating e-commerce website in China.Now whenever people talking about online shopping, intuitionly will be linked to Taobao.This is the power of preconceptions.4、Convenient，affordable and Protection of privacy

Taobao 's biggest advantage is low price.the price discount of Designer shoes is big than real shop.This allows many people who want to wear brand-name and do not want to dig into their pockets to meet their needs.Game peripheral products trading can be very good to protect customers' privacy.Customers are able to complete the transaction in the case of do not know each other's account.It's safe and reliable.5、Secure payment system ——Ali-pay

Ali-pay system provides a deeper level transaction security guarantee.This system is the first to use “third-party guarantee trading patterns”.In taobao's trading process, the buyer find goods, can choose to use Ali-pay to give the money to taobao.Getting the message that taobao has gotten the money, seller send goods to buyer.After buyer confirming that the goods has no problem, taobao will put the money to seller's account.Ali-pay provides a complete solution for surveillance of buyer and seller.6、the merchant using real-name

After the merchant using real-name, with the involving of Industrial and commercial administration, Electronic commerce will become more formalized, fraud will also get hit..The consumers' rights will be further ensured.7、The convenience of online sale system Tbaobao provide an online trading platform through e-commerce platform for buyers and sellers.The seller can offer goods online sales and auctions.While the buyer can choose goods for bidding and purchasing.All is No longer restricted by time and space.Widely and conveniently parity, negotiation, bidding process save a lot of marketing communication costs.On the other hand, the participate group is huge, and the scope of the choice is more widely.8、Effective a variety of commodity classification management system

Now, taobao has a effective classification management about the goods.there not only has high-end brand merchandise, but also has second-hand goods.According to the different consumers' different shopping needs, Taobao distinguish the market with store, bazaar, “second-hand” market, “ group purchase market ”, the overseas purchasing market.both the buyer and the seller has a different choice taobao setting up shop process.9、Personalized chat tool-Ali Wangwang Humanized chat communication tools——Aliwangwang.Aliwangwang(Taobao edition)is the free online business communication software designed by alibaba for businessmen.It can easily find customers, distribute and manage trade information, grasp the business opportunities timely, negotiate business at any time.Aliwangwang has six characteristic functions:(1)it can contact customer anytime.(2)it can search huge business opportunities.(3)it can release business opportunities skillfully.(4)it has rich system function.(5)it provide various business negotiation.(6)it has free business services.Personalized aliwangwang is the useful tool for taobao in the competition.Besides,the SMS platform and network mail system, provide the users a variety of ways to transfer the trade information.10、The strong management function In the page design of taobao, mainly uses the bright orange and red.Home page is very neat, organized, orderly and have administrative levels feeling, and embodies the spirit of taobao – simple.When you logging in the web site, through the search engine, you can find what you want directly and easily in taobao, or click on the “advanced search”, it will reduce the search scope, and more convenient to find what you want.You can quickly find what you want through the price, the owner names or the shop names.There is a powerful secondary section in the background, including I want to buy, I want to sell, my taobao, community(namely interaction BBS), transaction security, help center.They can help the buyer and the seller make a quick and convenient transaction.As for the powerful management function, taobao can offer the better service for customers in the face of competitors.11、taobao community

Taobao community let many consumers communicate with shopping experience and some shopping skills.It also can let the businesses talk together.This is a good user experience.王**：So taobao can make such a big success, It is largely due to you and your team's good decision hard work and good management.Li** ,we konw that you have opened a shop on Taobao 2 years ago ,now as a member of Taobao,why did you choose to open a shop on Taobao.Then as a seller ,tell us some advantages and disadvantages about it.李**（店家）：Bill Gates say in the 21st century either electronic business, or no business can service.The Internet has a huge consumer group, in which there will be endless business opportunities.Therefore, so many people eagerly want to open online-shop, who do not have enough money to run the Solid Shop.Taobao.com is very successful, so they chose to be sellers on taobao.com.Taobao is a good electronic commerce platform, where the seller can almost freely open online-shop.However , sellers must pay 1000yuan otherwise they can only sell second-handed not new goods through c2c.Of course, for this many sellers do not satisfy.The business information on taobao.com is totally open.Every seller can share it , use it for better profit.Someone may be not good at to run business, but they can run business on taobao by following the information to decide what to sell ,how to price, and so on.Taobao is a community, where many sellers can communicate with each other , with customers.These necessary communications is very helpful for each.Taobao.com provides sellers and customers with Ali-pay and Ali Wangwang.Ali-pay is very safety and convenient.AliWangwang facilities communications between sellers and customers.It is very important for both.Some sellers wish that Ali Wangwang can be compatible with other chat software.Taobao.com has all kinds of promotional activities.During these activities, more people will pay attention to taobao.com.More and more goods are sold.Taobao.com has a clear classification on sellers’ goods, will not let their goods in the improper position.Taobao.com distinguishes the market, this will make the seller have different choices, reduce the competition pressure.王**：Taobao currently has more than 370 million registered users as of the end of 2010，It covers most of China's online shopping buyers And as a consumer , Qin** ,have you ever go shopping on Taobao ?..........Would you please tell us the experience about it ?

欽**（消費者）：As a regular online shopping fan, I often go to Taobao.I have often charged calls, buy shoes, clothes, food, and even my mobile phone.OK, I will share my shopping experience.A.Convenient 1.Category: We can buy everything we need, Taobao provide a very rich product varieties just like the car, furniture or pencil.2.You know online shopping does not have the limitations of;we can select the goods in all days at home.We only need to visit the website, choose what we want, and pay for it.3.Taobao mainly provides us four ways to buy things: Taobao, T-mall, ju-Taobao.com as well as the e-Tao.Each of them has its own advantages.For example, On the Taobao, we can buy anything we need at very low prices, although most of them are fakes or the second-hand goods.However, we can save a lot of money.In the T-mall, we can buy the best and new one in a more affordable price.Generally speaking, the stuff in it is much cheaper than in the Shopping Mall.4.Ali.In order to control the fees, EBay or Amazon require the buyer contact the seller after buying, which does not comply with the habits of the Chinese people doing business.While Taobao opened a online chat tools, we call it Ali, just like QQ.Through it, we can convey their ideas to the boss timely and accurate through it.For example, I recently bought a book in the Amazon in a higher price, after three days the boss informed me that he had no new book, he just sell the copy of the book.5.Express, The Taobao provide us a variety of express which can reach almost every corner of China.B.discount Taobao always carry out a variety of promotional activities by the way of avoiding mail, discounts or sending gifts.We can also enjoy more Discounts when holidays such as the Mid-Autumn Festival, National Day.Now I will give you some examples: 1.I often charge calls on Taobao at 95% off 2.My phone bought on Taobao by saving 300yuan, 3.On double 12 of last year, I bought this cloth.It took only 40 Yuan, 100 Yuan less than in the shopping mall C.Safety 1.We are worried about security issues mainly in payment;Taobao has its own pay way---Ali-pay.When we pay for what we buy, we need to enter four different passwords, which can prevent others stealing the money in our credit card.2.All the sellers are in the real-name system of Taobao, We will not encounter a liar when we shopping.D.Sales service 1.If we find some quality problems, the Taobao will replace the same goods for us and we don’t have to pay the postage;

2.If we don’t satisfy with the size or the other problems, the Taobao will replace the same goods, but we have to pay postage;

王**：We can see that Taobao has become a part of our life , after we talk about the history and current conditions ,Ma**，as an economical professor ,how do you think about the future of Taobao ? And can you give us some advices ?

馬**（權威專家）：As an expert, I have four ideas for future development of Taobao 一．Improve the integrity of transaction through Tb 1.Internet environment factors Strengthen cooperation with identity authentication department.Identify sellers through the public security system.Establish cooperation with ministry of commerce.Its a beneficial supplement for simple registration of the website.Put Internet transaction together with regulatory and service system, it can promote the effectively development of electric business.2.internet sellers factors the low entry threshold of C2C transaction leads to lack of integrity of it.Need to strengthen the integrity monitoring system.二． exploit overseas market On May 11th in 2010,Tb landed on Internet market of Japan through Yahoo, which was regarded as an important step of global expansion action.Cross-border sale is a hot program of Asian Electronic Trading Company.Large enterprises are primary actors of it.If these large enterprises like Tb and Yahoo, provides small companies with a perfect platform, cross-border sale will be much easier, it’s significant to change the traditional international trading form.三． Profit through advertising

Throughout the profit model of the network services, the proportion of advertising revenue has been very high.Baidu search service enterprises rely on advertising revenue, not only to achieve a balanced budget, but also to achieve high profitability.Taobao, as Asia's largest shopping site with hundreds of millions of users, have great attractive on any sales enterprises.1.Keep a voluntary Advertise principle.According to their own needs and economic strength, Taobao give them appropriate advertising spaces.2.Provide advertising positions for the Taobao internal stores.3.attract retail, entertainment and other community enterprises in Taobao advertising 四.Earnings By investing Ali-pay funds

Ali-pay business similar to the business of short-term deposits of the bank, With the daily trading is relatively stable, the payment of treasure in the capital will remain a stable constant flow.C2C platform operators use payment in funds for investment, but this investment activities are also separated from the outside of the financial regulatory system, which will fund a lot of risks even if the illegal investment.Therefore, setting limits on the proportion of capital investment is also an important way to profit.News come, alibank.cn has been acquired by Alibaba, The “Zhejiang Alibaba commercial Banks” has approval by the people's bank of China, Ma Yun is the chairman of the bank.王**：As the vanguard of China's e-commerce, Taobao play the role to ease the employment pressure, and for Profit model, transaction channels as well as technological innovation, Taobao is in front of peers.and no matter how it develops we should believe it.As Ma Yun said: The impact of the Internet in China has just started, the first five years is the opportunity, the same opportunity now!Manage it well, he will create a myth![miθ]

That’s all, thank you!

第四篇：淘寶推廣方案

淘寶推廣方案，個人想法，懇請大家補充：

1、淘寶社區論壇軟文推廣，要求細心寫一些精華文章，加精置頂的帖子。精華帖子往往能帶來大量的流量。

2、促銷，競猜，娛樂幸活動，團購，秒殺，一元拍

3、適當的阿里媽媽廣告

4、搜索引擎seo5、合理掌握上下架時間。上架時間=下架時間=人氣最旺的時間，越接近下架的時間排名越靠前，產品分時段發布

6、每天報表的統計。流量，詢盤量，成交量，比例

7、客服水平培訓

8、寶貝描述頁面的關聯產品展示，要精不要多

9、交換鏈接

10、合理的資金分配，預算，每月銷售利潤的員工獎勵和推廣費用的比例

11、熱銷產品回饋消費者，不是價格戰，可以選擇贈品，拍下贈送，不拍不送，間接的增加信譽

12、首頁的導航，讓客戶進入首頁以后，能很快的找到自己需要的產品，鼠標點擊次數越少越好。

13、掌柜熱薦，櫥窗推薦留給快要下架的產品

14、郵件營銷（這個目前不懂），事件營銷，15、淘江湖，淘幫派

16、利用好給賣家的評價,買家評價的回復（簡潔，直入主題的上促銷）

17、論壇社區的發帖回帖堅決不灌水，真誠，多發有意義的帖子，在論壇建立信任感

18、網站模板的界面重新整理，轉化率的問題

19、微博營銷，服務軟件里有一個聚粉絲和一鍵營銷服務，有免費版使用，再申請一個新浪微博帳號可以綁定，利用好這個服務來推廣也可以獲取大量的流量。如果需要標準版或者專業版的就需要收費了。開店初始可以先用免費版，當店鋪做到比較大時再考慮付費版的。

以上每一條單獨拿出來，就是一個大問題，做好不容易，需要很大的精力，每一條好好分析思考，有新的方法盡快提出，我總結的這一些知識思路，有一些本人也尚不熟悉，還請大家互補互助，共謀大業！

不宜采用的方法：

1、QQ群推廣缺點：需要時間加群，加群后需要大量的時間去維護，發廣告時容易被踢。

第五篇：淘寶推廣策劃書

淘寶站內的營銷推廣的目的主要是吸引淘寶買家、促進瀏覽量以及增加回頭客。目前我們采用的推廣方式主要分為3個大類：免費推廣資源的運用、收費軟件的運用和收費服務。

1、免費推廣資源的應用

1)淘寶內部的搜索引擎優化

側重于標題關鍵字的運用、商品描述頁文字的詳細度，增加商品排名

2)淘寶社區、淘江湖軟文廣告

通過活動發帖、回帖，幫組買家答疑，通過發帖ID引流量到店鋪;報名參加社區促銷活動;爭取社區首頁免費廣告位。

3)淘幫派推廣資源發掘利用

4)淘寶網店店鋪收藏功能推銷

淘寶網提供一種叫收藏的功能，改功能主要針對買家進行的，店鋪及產品被收藏的次數多越能證明店鋪的人氣及瀏覽量情況，同時是提高人氣寶貝排名的一個重要指數。

5)淘寶VIp會員發掘利用

針對整個淘寶買家設置店鋪單品折扣

6)店鋪VIp

針對本店老客戶設置店鋪單品折扣

7)店鋪推薦模塊

店鋪推薦出現在你每個寶貝介紹頁面的底部或在店鋪最中間推薦位置上，買家瀏覽你的寶貝及店鋪時第一眼就能看到這些被推薦的寶貝。該推薦同時也會出現在旺旺對話框的推薦寶貝中，與淘友聊天時，對方可直接在旺旺對話框中看到推薦的寶貝。

8)櫥窗展示模塊

當買家選擇搜索或點擊”我要買“根據類目來搜索時，櫥窗推薦寶貝就會出現在頁面中，櫥窗推薦位是通過搜索的方法讓你的寶貝能有更多的瀏覽量及點擊率。櫥窗推薦位的數目是據你的寶貝數、開店時間、信用度(賣家信用度+買家信用度的一半)及交易額度而定的。

9)淘寶官方活動

在店鋪”我是賣家“——活動報名”中，淘寶網中經常提供一些促銷活動，要積極去參加這類由淘寶網提供的促銷活動，不但能獲得較好的推廣資源，同時對自己的基本信用宣傳也起到一定作用。

2、收費軟件的運用

1)滿就送

提升店鋪銷售業績，提高店鋪購買轉化率，提升銷售筆數，增加商品曝光率，節約人力成本。

2)搭配套餐

需要商品部專員了解產品的合理搭配，設置優惠套餐，提高店鋪購買轉化率

3)限時打折

利用低折扣吸引流量，限時限量刺激購買行動力。

4)會員關系管理

設置不同的會員級別和享受的折扣級別。

5)網店版行情參謀

可以提供購買用戶查看當前淘寶網相關門類以及網店熱賣產品的信息。

3、收費服務的應用

1)淘寶直通車

淘寶直通車是淘寶網為淘寶賣家量身定制的推廣工具，是通過關鍵詞競價，按照點擊付費，進行商品精確推廣。

2)鉆石展位

“鉆石展位”是專為有更高推廣需求的賣家量身定制的產品。精選了淘寶最優質的展示位置，通過競價排序，按照展現計費。

3)淘寶客

“淘寶客推廣”是專為淘寶賣家提供淘寶網以外的流量和人力，幫組推廣商品，成交后賣家才支付傭金報酬，按照成交付費。