第一篇：蘋果CEO庫克華盛頓大學(xué)演講稿

蘋果CEO庫克華盛頓大學(xué)演講稿

蘋果CEO庫克華盛頓大學(xué)演講稿是蘋果公司CEO庫克在華盛頓大學(xué)的畢業(yè)演講，在美國在畢業(yè)前夕，學(xué)校會(huì)邀請名人進(jìn)行校園演講，意味著大學(xué)畢業(yè)后的新開始，下面是這篇蘋果CEO庫克華盛頓大學(xué)演講稿

蘋果CEO庫克華盛頓大學(xué)演講稿全文

人生不能只做觀眾!

Hello GW.Thank you very much President Knapp for that kind intro.Alex, trustees, faculty and deans of theuniversity, my fellow honorees, and especially you the class of 2015.Yes.Congratulations to you, to your family, to your friends that are attending today’s ceremony.Youmade it.It’s a privilege, a rare privilege of a lifetime to be with you today.And I think thank youenough for making me an honorary Colonial.Before I begin today, they asked me to make a standard announcement.You’ve heard this silencing your phones.Those of you with an iPhone, just place it in silent mode.If you don’thave an iPhone, please pass it to the center aisle.Apple has a worldclass recycling program.You know, this is really an amazing place.And for a lot of you, I’m sure that being here inWashington, the very center of our democracy, was a big draw when you were choosing whichschool to go to.This place has a powerful pull.It was here that Dr.Martin Luther King challengedAmericans to make real the

promises of democracy, to make justice a reality for all of God’schildren.And it was here that President Ronald Reagan called on us to believe in ourselves and to believe inour capacity to perform great deeds.I’d like to start this morning by telling you about my first visithere.In the summer of 1977 yes, I’m a little old I was 16 years old and living in Robertsdale, thesmall town in southern Alabama that I grew up in.At the end of my junior year of high school I’dwon an essay contest sponsored by the National Rural Electric Association.I can’t remember whatthe essay was about, what I do remember very clearly is writing it by hand, draft after draft afterdraft.Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington along withhundreds of other

kids across the country.Before we left, the Alabama delegation took a trip toour state capitol in Montgomery for a meeting with the governor.The governor’s name wasGeorge C.Wallace.The same George Wallace who in 1963 stood in the schoolhouse door at theUniversity of Alabama to block African Americans from enrolling.Wallace embraced the evils ofsegregation.He pitted whites against blacks, the South against the North, the working class againstthe socalled elites.Meeting my governor was not an honor for me.My heroes in life were Dr.Martin Luther King, and Robert F.Kennedy, who had fought against thevery things that Wallace stood for.Keep in mind, that I grew up, or, when I grew up, I grew up ina place where King and Kennedy were not exactly held in high esteem.When I was a kid, theSouth was still coming to grips

with its history.My textbooks even said the Civil War was aboutstates’ rights.They barely mentioned slavery.So I had to figure out for myself what was right and true.It was a search.It was a process.It drewon the moral sense that I’d learned from my parents, and in church, and in my own heart, and ledme on my own journey of discovery.I found books in the public library that they probably didn’tknow they had.They all pointed to the fact that Wallace was wrong.That injustices likesegregation had no place in our world.That equality is a right.As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we were expected todo.But shaking his hand felt like a betrayal of my own beliefs.It felt wrong.Like I was selling a pieceof my soul.123全文查看

第二篇：蘋果CEO庫克華盛頓大學(xué)演講稿

蘋果ceo庫克華盛頓大學(xué)演講稿是蘋果公司ceo庫克在華盛頓大學(xué)的畢業(yè)演講，在美國在畢業(yè)前夕，學(xué)校會(huì)邀請名人進(jìn)行校園演講，意味著大學(xué)畢業(yè)后的新開始，下面是這篇蘋果ceo庫克華盛頓大學(xué)演講稿

蘋果ceo庫克華盛頓大學(xué)演講稿全文

人生不能只做觀眾!

hello gw.thank you very much president knapp for that kind intro.alex, trustees, faculty and deans of theuniversity, my fellow honorees, and especially you the class of 2015.yes.congratulations to you, to your family, to your friends that are attending todays ceremony.youmade it.its a privilege, a rare privilege of a lifetime to be with you today.and i think thank youenough for making me an honorary colonial.before i begin today, they asked me to make a standard announcement.youve heard this before.about silencing your phones.those of you with an iphone, just place it in silent mode.if you donthave an iphone, please pass it to the center aisle.apple has a worldclass recycling program.you know, this is really an amazing place.and for a lot of you, im sure that being here inwashington, the very center of our democracy, was a big draw when you were choosing whichschool to go to.this place has a powerful pull.it was here that dr.martin luther king challengedamericans to make real the promises of democracy, to make justice a reality for all of godschildren.and it was here that president ronald reagan called on us to believe in ourselves and to believe inour capacity to perform great deeds.id like to start this morning by telling you about my first visithere.in the summer of 1977 yes, im a little old i was 16 years old and living in robertsdale, thesmall town in southern alabama that i grew up in.at the end of my junior year of high school idwon an essay contest sponsored by the national rural electric association.i cant remember whatthe essay was about, what i do remember very clearly is writing it by hand, draft after draft afterdraft.typewriters were very expensive and my family could not afford one.i was one of two kids from baldwin county that was chosen to go to washington along withhundreds of other kids across the country.before we left, the alabama delegation took a trip toour state capitol in montgomery for a meeting with the governor.the governors name wasgeorge c.wallace.the same george wallace who in 1963 stood in the schoolhouse door at theuniversity of alabama to block african americans from enrolling.wallace embraced the evils ofsegregation.he pitted whites against blacks, the south against the north, the working class againstthe socalled elites.meeting my governor was not an honor for me.so i had to figure out for myself what was right and true.it was a search.it was a process.it drewon the moral sense that id learned from my parents, and in church, and in my own heart, and ledme on my own journey of discovery.i found books in the public library that they probably didntknow they had.they all pointed to the fact that wallace was wrong.that injustices likesegregation had no place in our world.that equality is a right.as i said, i was only 16 when i met governor wallace, so i shook his hand as we were expected todo.but shaking his hand felt like a betrayal of my own beliefs.it felt wrong.like i was selling a pieceof my soul.i knew who i was in my personal life, and i kept my eye on my north star, my responsibility to dogood for someone else, other than myself.but at work, well i always figured that work was work.values had their place and, yes, there were things that i wanted to change about the world, but ithought i had to do that on my own time.not in the office.steve didnt see it that way.he was anidealist.and in that way he reminded me of how i felt as a teenager.in that first meeting heconvinced me if we worked hard and made great products, we too could help change the world.and to my surprise, i was hooked.i took the job and changed my life.its been 17 years and ihave never once looked back.at apple we believe the work should be more than just about improving your own self.its aboutimproving the lives of others as well.our products do amazing things.and just as steveenvisioned, they empower people all over the world.people who are blind, and need informationread to them because they cant see the screen.people for whom technology is a lifeline becausethey are isolated by distance or disability.people who witness injustice and want to expose it, andnow they can because they have a camera in their pocket all the time.your challenge is to find work that pays the rent, puts food on the table, and lets you do what isright and good and just.so find your north star.let it guide you in life, and work, and in your lifes work.now, i suspectsome of you arent buying this.i wont take it personally.its no surprise that people are skeptical,especially here in washington.where these days youve got plenty of reason to be.and a healthyamount of skepticism is fine.though too often in this town, it turns to cynicism.to the idea thatno matter whos talking or what theyre saying, that their motives are questionable, their characteris suspect, and if you search hard enough, you can prove that they are lying.maybe thats justthe world we live in.but graduates, this is your world to change.i can tell you, they will not accept that.and neither should you.so thats the one thing id like tobring to you all the way from cupertino, california.the idea that great progress is possible,whatever line of work you choose.there will always be cynics and critics on the sidelines tearingpeople down, and just as harmful are those people with good intentions who make no contributionat all.in his letter from the birmingham jail, dr.king wrote that our society needed to repent, notmerely for the hateful words of the bad people, but for the appalling silence of the good people.the sidelines are not where you want to live your life.the world needs you in the arena.there areproblems that need to be solved.injustices that need to be ended.people that are still beingpersecuted, diseases still in need of cure.no matter what you do next, the world needs yourenergy.your passion.your impatience with progress.dont shrink from risk.and tune out thosecritics and cynics.history rarely yields to one person, but think, and never forget, what happenswhen it does.that can be you.that should be you.that must be you.congratulations class of 2015.id like to take one photo of you, because this is the best view inthe world.and its a great one.thank you very much.蘋果ceo庫克華盛頓大學(xué)演講經(jīng)典語錄：

the sidelines are not where you want to live your life.the world needs you in the arena.there are problems that need to be solved.injustices that need to be ended.people that are still being persecuted, diseases still in need of cure.no matter what you do next, the world needs your energy.your passion.your impatience with progress.人生不能只在臺(tái)下觀看!世界需要你們登上競技場。那些亟待解決的問題，那些等待你們?nèi)ド鞆埖恼x，那些還在受壓迫的人們，那些還沒有辦法治愈的疾病&&不管未來你們要做什么，這個(gè)世界需要你們的能量、熱情、和不安分的進(jìn)取心。

第三篇：蘋果CEO庫克在華盛頓大學(xué)2015年畢業(yè)典禮演講 中英雙語

蘋果CEO庫克在華盛頓大學(xué)2015年畢業(yè)典禮演

（2015-05-20）

5月18日，蘋果首席執(zhí)行官蒂姆·庫克（Tim Cook）參加了美國喬治華盛頓大學(xué)畢業(yè)典禮，并發(fā)表了題為《總會(huì)有人改變世界的——這個(gè)人可能就是你》（someone has to change the world — it might as well be you）的主題演講。

與十年前喬布斯的“求知若饑，虛心若愚”遙相呼應(yīng)，庫克這次面對喬治華盛頓大學(xué)即將走向社會(huì)的畢業(yè)生講出的“金句”也是頻頻發(fā)人深省。

公平是一種權(quán)利！畢業(yè)生要與不公平抗?fàn)?/p>

庫克發(fā)表演講的地方是在華盛頓國家廣場，那里距離華盛頓紀(jì)念碑不遠(yuǎn)。華盛頓大學(xué)宣稱，當(dāng)時(shí)有2.5萬人參加此次畢業(yè)典禮，包括6000名畢業(yè)生。庫克稱：“正是在這里，金挑戰(zhàn)所有美國人，讓民主的觀念深入人心。正是在這里，里根總統(tǒng)號召我們相信自己，相信我們能夠做出偉業(yè)。大學(xué)畢業(yè)生應(yīng)該堅(jiān)守自己的信念，他還說自己一路奮斗走來，讓他愈發(fā)覺得，公平是一種權(quán)利，而作為畢業(yè)生要勇于與不公平做抗?fàn)帯！?/p>

·與州長見面不是我的榮譽(yù)，握著他的手就像是對我信仰的背叛

演講剛開始，庫克就講述了美國近代史的一些故事。他說，他心中的英雄是馬丁路德金和總統(tǒng)肯尼迪，因?yàn)樗麄儗⒄x和民主帶到現(xiàn)實(shí)中來。16 歲時(shí)庫克因?yàn)楂@得一次論文大賽的獎(jiǎng)項(xiàng)，時(shí)任阿拉巴馬州州長 George Wallace 親自接待了庫克以及其他獲獎(jiǎng)的小伙伴。而庫克為 Wallace 的“接見”感到恥辱，因?yàn)楹笳咴七M(jìn)種族隔離，并禁止黑人上大學(xué)。他說：”與州長見面不是我的榮譽(yù)，握著他的手就像是對我信仰的背叛。”

·畢業(yè)生們不光要吃飽飯 也要堅(jiān)持夢想 你不必在“做正確的事”和“好的生活”中作抉擇。若說喬布斯的那次演講代表著一往無前的勇氣，庫克的理念則更接地氣，他希望同學(xué)們在吃飽肚子的前提下堅(jiān)持夢想。

·總會(huì)有人改變世界，可能就是你

他還鼓勵(lì)學(xué)生：“不要害怕挑戰(zhàn)，也不要一味憤世嫉俗或批評別人，歷史從來都不是由一個(gè)人寫下的，但也從來不會(huì)忘記一個(gè)人的貢獻(xiàn)，這個(gè)寫下歷史的人可能就是你，那個(gè)人應(yīng)該就是你，那個(gè)人必須就是你。”

·我遇到的第一個(gè)讓我開始質(zhì)疑一切的人就是史蒂夫·喬布斯

庫克談到，當(dāng)時(shí)他年近40，渾渾噩噩，正如當(dāng)時(shí)的蘋果公司。直到喬布斯邀請他去改變世界，讓他所有關(guān)于未來的假設(shè)被顛覆。當(dāng)時(shí)的庫克覺得改變世界很好，但是與工作無關(guān)，而喬布斯認(rèn)為這就應(yīng)該是同一件事。

·你必須找到你的北斗星（價(jià)值觀），那意味著你必須做出選擇

“我們認(rèn)為一個(gè)具有價(jià)值觀并真心為其付出的公司真的可以改變世界。個(gè)人也是一樣。這可能是你，也一定是你。畢業(yè)生們，你們的價(jià)值觀十分重要。它們是你的北極星。否則，它就只是一個(gè)工作，對于工作來說人生太短了……尋找你的北極星。讓它指導(dǎo)你在生活和工作，或者說你一生奉獻(xiàn)的工作……”庫克說。

·將強(qiáng)大的技術(shù)轉(zhuǎn)變成容易使用的工具。這些工具可幫助人們實(shí)現(xiàn)自己的夢想，更好地改變世界

史蒂夫創(chuàng)造了一個(gè)成功的公司，然后被趕走。當(dāng)他再回來時(shí)，公司已是一座廢墟。他正打算把一生奉獻(xiàn)給公司，盡管當(dāng)時(shí)并不知道蘋果將達(dá)到無人能想象的高度。很多人不記得，當(dāng)時(shí)的蘋果放任自流、群龍無首，但史蒂夫相信蘋果能再次變得偉大。他問我是否愿意加入。他對蘋果的愿景是把強(qiáng)大的科技變成好用的工具，用這些工具幫助人們實(shí)現(xiàn)夢想，并把世界變的更好。·世界需要你的能量、熱情，和你躁動(dòng)的努力

你們不用從“做對的事情”和“過好的生活”中抉擇，這根本不是一個(gè)抉擇，尤其在今天。工作應(yīng)該是：讓你付起房租，吃飽肚子，然后做正確、正當(dāng)?shù)暮檬隆o論你從事什么工作，都會(huì)有批評者和憤世者打擊你，同時(shí)也有很多沉默的好心人。仍有人在被迫害，仍有疾病需要治療，世界需要你的能量、熱情，和你躁動(dòng)的努力。

·在硅谷，人們相信任何問題都能被解決，無論它有多么困難

在演講結(jié)束前，庫克還提及蘋果和硅谷的價(jià)值觀。庫克說，在硅谷，人們相信任何問題都能被解決，無論它有多么困難。這是非常真誠的樂觀精神。蘋果也信奉類似價(jià)值觀。他說：“我在蘋果的一個(gè)朋友喜歡這樣說：解決問題的最好方式就是走出滿是蘋果工程師的房間，遠(yuǎn)離‘這不可能’的論調(diào)。取得重大進(jìn)展是可能的，無論你做出何種選擇，總是有冷眼旁觀者和批評者，同時(shí)好心卻無貢獻(xiàn)者也對實(shí)現(xiàn)目標(biāo)毫無意義。”

·加入蘋果17年來，我從未后悔過

庫克表示，他當(dāng)時(shí)依然忠于自己的價(jià)值觀，但只在工作中堅(jiān)持它們。他說：“我覺得工作就是工作。在工作中保持專業(yè)性和謙遜態(tài)度非常重要。但喬布斯是個(gè)理想主義者，他讓我相信：如果我們努力工作，制作出更好產(chǎn)品，我們也能改變世界。我接受了他的邀請，這改變了我的生活。17年來，我從未后悔過。”

離開講臺(tái)前，庫克還拿出自己的iPhone 6，拍攝了一張眾多畢業(yè)生的照片。這種至今為止只有蘋果才會(huì)締造出的社會(huì)價(jià)值在即將畢業(yè)的莘莘學(xué)子面前講述是再適合不過的了。

這是一種最好的廣告，也是一份最平常的“炫耀”。

Thank you very much President Knapp for that kind intro.Alex, trustees, faculty and deans of the university, my fellow honorees, and especially you the class of 2015.Yes.Congratulations to you, to your family, to your friends that are attending today's ceremony.You made it.It's a privilege, a rare privilege of a lifetime to be with you today.And I think thank you enough for making me an honorary Colonial.Before I begin today, they asked me to make a standard announcement.You’ve heard this before.About silencing your phones.Those of you with an iPhone, just place it in silent mode.If you don't have an iPhone, please pass it to the center aisle.Apple has a world-class recycling program.You know, this is really an amazing place.And for a lot of you, I’m sure that being here in Washington, the very center of our democracy, was a big draw when you were choosing which school to go to.This place has a powerful pull.It was here that Dr.Martin Luther King challenged Americans to make real the promises of democracy, to make justice a reality for all of God's children.And it was here that President Ronald Reagan called on us to believe in ourselves and to believe in our capacity to perform great deeds.I'd like to start this morning by telling you about my first visit here.In the summer of 1977--yes, I’m a little old--I was 16 years old and living in Robertsdale, the small town in southern Alabama that I grew up in.At the end of my junior year of high school I’d won an essay contest sponsored by the National Rural Electric Association.I can't remember what the essay was about, what I do remember very clearly is writing it by hand, draft after draft after draft.Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington along with hundreds of other kids across the country.Before we left, the Alabama delegation took a trip to our state capitol in Montgomery for a meeting with the governor.The governor's name was George C.Wallace.The same George Wallace who in 1963 stood in the schoolhouse door at the University of Alabama to block African Americans from enrolling.Wallace embraced the evils of segregation.He pitted whites against blacks, the South against the North, the working class against the so-called elites.Meeting my governor was not an honor for me.My heroes in life were Dr.Martin Luther King, and Robert F.Kennedy, who had fought against the very things that Wallace stood for.Keep in mind, that I grew up, or, when I grew up, I grew up in a place where King and Kennedy were not exactly held in high esteem.When I was a kid, the South was still coming to grips with its history.My textbooks even said the Civil War was about states’ rights.They barely mentioned slavery.So I had to figure out for myself what was right and true.It was a search.It was a process.It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.I found books in thepublic library that they probably didn't know they had.They all pointed to the fact that Wallace was wrong.That injustices like segregation had no place in our world.That equality is a right.As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we were expected to do.But shaking his hand felt like a betrayal of my own beliefs.It felt wrong.Like I was selling a piece of my soul.From Montgomery we flew to Washington.It was the first time I had ever been on an airplane.In fact it was the first time that I traveled out of the South.On June 15, 1977, I was one of 900 high schoolers greeted by the new president, President Jimmy Carter, on the south lawn of the White House, right there on the other side of the ellipse.I was one of the lucky ones, who got to shake his hand.Carter saw Baldwin County on my name tag that day and stopped to speak with me.He wanted to know how people were doing after the rash of storms that struck Alabama that year.Carter was kind and compassionate;he held the most powerful job in the world but he had not sacrificed any of his humanity.I felt proud that he was president.And I felt proud that he was from the South.In the space of a week, I had come face to face with two men whoguaranteed themselves a place in history.They came from the same region.They were from the same political party.They were both governors of adjoining states.But they looked at the world in very different ways.It was clear to me, that one was right, and one was wrong.Wallace had built his political career by exploiting divisions between us.Carter's message on the other hand, was that we are all bound together, every one of us.Each had made a journey that led them to the values that they lived by, but it wasn't just about their experiences or their circumstances, it had to come from within.My own journey in life was just beginning.I hadn't even applied for college yet at that point.For you graduates, the process of discovering yourself, of inventing yourself, of reinventing yourself is about to begin in earnest.It's about finding your values and committing to live by them.You have to find your North Star.And that means choices.Some are easy.Some are hard.And some will make you question everything.Twenty years after my visit to Washington, I met someone who made me question everything.Who upended all of my assumptions in the very best way.That was Steve Jobs.Steve had built a successful company.He had been sent away and he returned to find it in ruins.He didn't know it at the time, but he was about to dedicate the rest of his life to rescuing it, and leading it to heights greater than anyone could ever imagine.Anyone, that is, except for Steve.Most people have forgotten, but in 1997 and early 1998, Apple had been adrift for years.Rudderless.But Steve thought Apple could be great again.And he wanted to know if I’d like to help.His vision for Apple was a company that turned powerful technology into tools that were easy to use, tools that would help people realize their dreams.And change the world for the better.I had studied to be an engineer and earned an M.B.A.I was trained to be pragmatic, a problem solver.Now I found myself sitting before and listening to this veryanimated 40-something guy with visions of changing the world.It was not what I had expected.You see, when it came to my career, in 1998, I was also adrift.Rudderless.I knew who I was in my personal life, and I kept my eye on my North Star, myresponsibility to do good for someone else, other than myself.But at work, well I always figured that work was work.Values had their place and, yes, there were things that I wanted to change about the world, but I thought I had to do that on my own time.Not in the office.Steve didn't see it that way.He was an idealist.And in that way he reminded me of how I felt as a teenager.In that first meeting he convinced me if we worked hard and made great products, we too could help change the world.And to mysurprise, I was hooked.I took the job and changed my life.It's been 17 years and I have never once looked back.At Apple we believe the work should be more than just about improving your own self.It's about improving the lives of others as well.Our products do amazing things.And just as Steve envisioned, they empower people all over the world.People who are blind, and need information read to them because they can't see the screen.People for whom technology is a lifeline because they are isolated by distance or disability.People whowitness target=_blank class=infotextkey>witness injustice and want to expose it, and now they can because they have a camera in their pocket all the time.Our commitment goes beyond the products themselves to how they’re made.To our impact on the environment.To the role we play in demanding and promoting equality.And in improving education.We believe that a company that has values and acts on them can really change the world.And an individual can too.That can be you.That must be you.Graduates, your values matter.They are your North Star.And work takes on new meaning when you feel you are pointed in the right direction.Otherwise, it's just a job, and life is too short for that.We need the best and brightest of your generation to lead in government and in business.In the science and in the arts.In journalism and in academia.There is honor in all of these pursuits.And there is opportunity to do work that is infused with moral purpose.You don't have to choose between doing good and doing well.It's a false choice, today more than ever.Your challenge is to find work that pays the rent, puts food on the table, and lets you do what is right and good and just.So find your North Star.Let it guide you in life, and work, and in your life's work.Now, I suspect some of you aren't buying this.I won't take it personally.It's no surprise that people are skeptical, especially here in Washington.Where these days you’ve got plenty of reason to be.And a healthy amount of skepticism is fine.Though too often in this town, it turns to cynicism.To the idea that no matter who’s talking or what they’re saying, that their motives are questionable, their character is suspect, and if you search hard enough, you can prove that they are lying.Maybe that's just the world we live in.But graduates, this is your world to change.As I said, I am a proud son of the South.It's my home, and I will always love it.But for the last 17 years I’ve built a life in Silicon Valley;it's a special place.The kind of place where there’s no problem that can't be solved.No matter how difficult or complex, that's part of its essential quality.A very sincere sort of optimism.Back in the 90s, Apple ran an advertising campaign we called “Think Different.” It was pretty simple.Every ad was a photograph of one of our heroes.People who had the audacity to challenge and change the way we all live.People like Gandhi and Jackie Robinson, Martha Graham and Albert Einstein, Amelia Earhart and Miles Davis.These people still inspire us.They remind us to live by our deepest values and reach for our highest aspirations.They make us believe that anything is possible.A friend of mine at Apple likes to say the best way to solve aproblem is to walk into a room full of Apple engineers and proclaim, “this is impossible.”

I can tell you, they will not accept that.And neither should you.So that's the one thing I’d like to bring to you all the way from Cupertino, California.The idea that greatprogress is possible, whatever line of work you choose.There will always be cynics and critics on the sidelines tearing people down, and just as harmful are those people with good intentions who make no contribution at all.In his letter from the Birmingham jail, Dr.King wrote that our society needed to repent, not merely for the hateful words of the bad people, but for the appalling silence of the good people.The sidelines are not where you want to live your life.The world needs you in the arena.There are problems that need to be solved.Injustices that need to be ended.People that are still being persecuted, diseases still in need of cure.No matter what you do next, the world needs your energy.Your passion.Your impatience with progress.Don'tshrink from risk.And tune out those critics and cynics.History rarely yields to one person, but think, and never forget, what happens when it does.That can be you.That should be you.That must be you.Congratulations Class of 2015.I’d like to take one photo of you, because this is the bestview in the world.And it's a great one.Thank you very much.

第四篇：蘋果新任CEO庫克致員工公開信

蘋果新任CEO庫克致員工公開信

New CEO Tim Cook's letter to Apple employees Team:

大家好，I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years.I share Steve's optimism for Apple's bright future.我十分期待擔(dān)任蘋果這家全球最具創(chuàng)新意識(shí)企業(yè)的CEO的機(jī)會(huì)，加盟蘋果是我做出的最正確的決定。能為蘋果和喬布斯工作13年是我一生的榮耀。我和喬布斯一樣，對蘋果美好的未來充滿信心。

Steve has been an incredible leader and mentor to me, as well as to the entire

executive team and our amazing employees.We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.喬布斯是一位非凡的領(lǐng)袖，也是我和整個(gè)管理團(tuán)隊(duì)，以及蘋果員工的導(dǎo)師。我們衷心的希望喬布斯作為董事長來繼續(xù)指導(dǎo)和鼓勵(lì)我們。

I want you to be confident that Apple is not going to change.I cherish and celebrate Apple's unique principles and values.Steve built a company and culture that is unlike any other in the world and we are going to stay true to that--it is in our DNA.We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.我希望大家相信，蘋果不會(huì)發(fā)生重大變化。我珍惜并支持蘋果獨(dú)一無二的法則和價(jià)值。喬布斯所打造出的這家企業(yè)和企業(yè)文化與世界上任何一家企業(yè)都不同，并且已經(jīng)深入我們的DNA，我們將繼續(xù)堅(jiān)持。我們將繼續(xù)提供全世界最好的產(chǎn)品，滿足用戶的需求，并且讓員工為我們所做的感到無與倫比的自豪。

I love Apple and I am looking forward to diving into my new role.All of the incredible support from the Board, the executive team and many of you has been inspiring.I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.Tim

我熱愛蘋果，我期望履行我的新職責(zé)。來自董事會(huì)、管理團(tuán)隊(duì)和大家的鼎立支持讓我倍受鼓舞，我相信我們的前途更加美好，我們會(huì)繼續(xù)讓蘋果成為神奇之地。

第五篇：蘋果新任CEO演講稿

Team:

大家好，I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years.I share Steve's optimism for Apple's bright future.我十分期待擔(dān)任蘋果這家全球最具創(chuàng)新意識(shí)企業(yè)的CEO的機(jī)會(huì)，加盟蘋果是我做出的最正確的決定。能為蘋果和喬布斯工作13年是我一生的榮耀。我和喬布斯一樣，對蘋果美好的未來充滿信心。

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees.We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.喬布斯是一位非凡的領(lǐng)袖，也是我和整個(gè)管理團(tuán)隊(duì)，以及蘋果員工的導(dǎo)師。我們衷心的希望喬布斯作為董事長來繼續(xù)指導(dǎo)和鼓勵(lì)我們。

I want you to be confident that Apple is not going to change.I cherish and celebrate Apple's unique principles and values.Steve built a company and culture that is unlike any other in the world and we are going to stay true to that--it is in our DNA.We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.我希望大家相信，蘋果不會(huì)發(fā)生重大變化。我珍惜并支持蘋果獨(dú)一無二的法則和價(jià)值。喬布斯所打造出的這家企業(yè)和企業(yè)文化與世界上任何一家企業(yè)都不同，并且已經(jīng)深入我們的DNA，我們將繼續(xù)堅(jiān)持。我們將繼續(xù)提供全世界最好的產(chǎn)品，滿足用戶的需求，并且讓員工為我們所做的感到無與倫比的自豪。

I love Apple and I am looking forward to diving into my new role.All of the incredible support from the Board, the executive team and many of you has been inspiring.I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.Tim

我熱愛蘋果，我期望履行我的新職責(zé)。來自董事會(huì)、管理團(tuán)隊(duì)和大家的鼎立支持讓我倍受鼓舞，我相信我們的前途更加美好，我們會(huì)繼續(xù)讓蘋果成為神奇之地。