第一篇：Email電子郵件營銷方案

Email電子郵件營銷方案

電子郵件營銷（也稱為Email營銷或者EDM）廣泛應(yīng)用于新客戶的獲取、客戶價(jià)值的提升、客戶忠誠度的維護(hù)等客戶生命周期的各個(gè)階段，可以發(fā)送促銷信息、銷售目錄、新聞列表、市場調(diào)查、市場推廣活動信息等。

根據(jù)《中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告》，在用戶經(jīng)常使用的網(wǎng)絡(luò)服務(wù)中，電子郵箱以92.6%的比例高居榜首，可以預(yù)見Email營銷前景可觀。但很多企業(yè)對于電子郵件營銷的理解往往停留為簡單的“名單+發(fā)送”，沒有對郵箱地址進(jìn)行分類，沒有對郵件內(nèi)容和主題進(jìn)行統(tǒng)一規(guī)劃，也沒有采集營銷數(shù)據(jù)和深度挖掘數(shù)據(jù)，等等。

那么企業(yè)如何實(shí)施有效的電子郵件營銷呢？

一、建立郵件列表數(shù)據(jù)庫

? 公司積累的客戶資料：包括通過公司網(wǎng)站注冊、郵件列表訂閱、線下業(yè)務(wù)往來，等。

? 數(shù)據(jù)庫租賃：市場上有不少開展這項(xiàng)業(yè)務(wù)的數(shù)據(jù)租賃公司，也可以和相關(guān)網(wǎng)站合作，選定幾家與自身目標(biāo)客戶重合度高的，在業(yè)內(nèi)有一定知名度的咨詢網(wǎng)站，他們往往有著大量的用戶數(shù)據(jù)資源。

? 采用特定程序，在網(wǎng)絡(luò)上爬取郵箱地址：這種方法幾乎無成本投入，然效果也是最差的，因?yàn)闊o法界定爬取來的數(shù)據(jù)的有效性和真實(shí)性。

企業(yè)應(yīng)當(dāng)樹立起構(gòu)建企業(yè)用戶數(shù)據(jù)庫的理念，爭取讓第一種來源的數(shù)據(jù)資源加大在郵件列表庫中的比重，并逐漸豐富完善用戶行為以及喜好的營銷數(shù)據(jù)庫。由于郵件列表數(shù)據(jù)庫具有高度的目標(biāo)針對性及忠誠度，這決定了郵件列表是企業(yè)最珍貴的無形資產(chǎn)之一。

二、明確Email營銷目的Email營銷的目的要與企業(yè)的營銷戰(zhàn)略一致。在開展郵件營銷活動前，考慮前后活動之間的關(guān)系。是為了推廣品牌形象，還是具體的產(chǎn)品和服務(wù)，還是維護(hù)客戶關(guān)系，還是拓展新客戶？這是一個(gè)相對獨(dú)立的郵件營銷活動？或者是一個(gè)長期網(wǎng)絡(luò)營銷活動的一個(gè)組成部分？定義好活動的目的性，為整體網(wǎng)絡(luò)營銷提供有力的保障。

并且需要為此次Emai營銷制定合理的營銷指標(biāo)：如點(diǎn)擊轉(zhuǎn)化率是多少？ ROI 是多少？此次活動在整體市場活動中的期望效果？

三、選取Email營銷平臺

? 專業(yè)級的郵件平臺（數(shù)據(jù)營銷）公司：設(shè)有專業(yè)的郵件發(fā)送平臺，發(fā)送速度快，可以實(shí)現(xiàn)每小時(shí)幾千封到幾十萬封的發(fā)送速度。同時(shí)與主要的郵件服務(wù)提供商（ISP）簽訂協(xié)議，對于此平臺來的郵件予以放行，所以，通過這類平臺發(fā)送的郵件，到達(dá)率可以保持比較高的水平。

? 小型郵件發(fā)送公司：主要集中在本土EDM服務(wù)商。他們往往擁有幾臺服務(wù)器，幾個(gè)IP地址，幾個(gè)人，靠著這幾臺服務(wù)器大量發(fā)送郵件。這種公司發(fā)送郵件的成本非常低廉，往往幾百元錢就可

以發(fā)送數(shù)百萬郵件，但很容易導(dǎo)致你的域名和IP被列入黑名單，影響公司業(yè)務(wù)正常運(yùn)營。

? 網(wǎng)絡(luò)上流傳的郵件群發(fā)軟件：基本的原理是通過軟件，定時(shí)批量發(fā)送郵件。如果發(fā)送郵件頻率太頻繁，也很容易導(dǎo)致域名和IP被列入黑名單，第三方郵件服務(wù)器也可能限制你的發(fā)送頻率。后兩種EDM營銷平臺無法實(shí)現(xiàn)郵件的個(gè)性化定制、很難實(shí)現(xiàn)營銷效果的監(jiān)測和分析。當(dāng)然，大型公司自己可以開發(fā)自身Email發(fā)送平臺和營銷數(shù)據(jù)分析平臺，減少郵件列表泄露的風(fēng)險(xiǎn)，但較第一種方式少了與郵件服務(wù)商良好公共關(guān)系，郵件到達(dá)率會有所降低。

四、設(shè)計(jì)郵件內(nèi)容

郵件內(nèi)容的設(shè)計(jì)遵循AIDA（Attention 注意點(diǎn), Interest 興趣點(diǎn), Desire 期望點(diǎn), Action 行動點(diǎn)）原理。

? 標(biāo)題：一個(gè)好的標(biāo)題，有助于引起接收者的興趣，點(diǎn)擊打開你的郵件。而不合適的標(biāo)題，可能導(dǎo)致接收者直接刪除郵件。并且郵件標(biāo)題中出現(xiàn)￥，$，發(fā)票等明顯帶有廣告性質(zhì)特指時(shí)，內(nèi)容時(shí)容易觸發(fā)垃圾郵件過濾器。

? 郵件主體：在內(nèi)容的編排上，要考慮客戶體驗(yàn)。頁首，預(yù)覽面板，隱私政策/條款，退訂口，版權(quán)申明等。這里注意許可式郵件需要有退訂功能。另外，營銷郵件應(yīng)該是互動的，客戶不僅能夠閱讀郵件，并且可以通過社交網(wǎng)絡(luò)按鈕推薦給自己的好友。個(gè)性化的、觸發(fā)性的、互動的營銷郵件能夠在點(diǎn)擊率和銷售上產(chǎn)生驚人的效果。

? 檢查郵件HTML是否合乎規(guī)范；是否能在圖片未顯示狀態(tài)下準(zhǔn)確表述郵件信息。

五、實(shí)施郵件投放

篩選郵件列表數(shù)據(jù)庫，為活動選擇合適的受眾群體，提高Email營銷的轉(zhuǎn)化率。完善的郵件列表數(shù)據(jù)庫記錄了用戶的偏好以及行為等指標(biāo)，通過這些數(shù)據(jù)挖掘設(shè)置，將選定的個(gè)人特征選項(xiàng)提交給郵件組，與數(shù)據(jù)庫進(jìn)行對比，獲得符合條件的郵箱用戶數(shù)。確定投放時(shí)間，投放規(guī)模，測試，完成投放。在此過程中對郵件營銷內(nèi)容作A/B測試，不斷優(yōu)化郵件投放效果。

六、分析郵件營銷效果 ? 到達(dá)率：顯示郵件已進(jìn)入用戶郵箱的比例，是成功完成最終轉(zhuǎn)化的第一步，是根本性的指標(biāo)。到達(dá)率公式為：實(shí)際到達(dá)用戶收件箱/發(fā)送數(shù)量 ×100%。如果是用戶郵箱不存在以及類似的硬彈回則可以從發(fā)送列表中直接移除；如果是郵箱已滿等軟彈回，那么可以再發(fā)送3-4次，始終彈回時(shí)再從發(fā)送列表中移除。

? 打開率：是轉(zhuǎn)化的關(guān)鍵。收件人會在看到一封郵件后，在5秒鐘內(nèi)甚至更少來判斷是否立即打開，稍后打開，不打開戒者刪除。發(fā)件人姓名、發(fā)件人郵件地址、標(biāo)題、上一次收到發(fā)件人郵件是主要影響因素。品牌價(jià)值和客戶認(rèn)知度這時(shí)候會起決定性作用。? 點(diǎn)擊率：可以通過跟蹤用戶點(diǎn)擊行為來實(shí)現(xiàn)。點(diǎn)擊率的高低，取決于整體設(shè)計(jì)風(fēng)格，活動力度，用戶需求，以及郵件著陸頁面的內(nèi)容和設(shè)計(jì)等因素。電子郵件的點(diǎn)擊率是更為精準(zhǔn)的測量Email營銷效果的指標(biāo)。

? 轉(zhuǎn)化率：轉(zhuǎn)化是郵件發(fā)送的目的。內(nèi)容型網(wǎng)站，忠實(shí)用戶是核心價(jià)值，把搜索引擎用戶轉(zhuǎn)變?yōu)橹覍?shí)用戶就是最終目的；SNS網(wǎng)站，注冊用戶是核心價(jià)值，讓用戶來你平臺注冊、活動就是最終目的；如果你做電子商務(wù)網(wǎng)站，賣東西就是核心價(jià)值，把東西賣給顧客就是你要達(dá)到的目的。

? ROI：投資回報(bào)率是衡量Email營銷效果的重要指標(biāo)。保持ROI在一定范圍內(nèi)，過高或者過低都需要及時(shí)調(diào)整Email營銷方案。Email營銷使?fàn)I銷者可以和顧客建立并保持一對一的關(guān)系，能夠提高顧客的忠誠度，實(shí)現(xiàn)品牌的高效率且精準(zhǔn)的傳播。隨著電子郵件市場逐步規(guī)范化，越來越多的企業(yè)將意識到Email營銷為企業(yè)帶來的益處。

第二篇：電子郵件營銷

電子郵件營銷的英文表述是Email Marketing。根據(jù)維基（Wiki）的定義，電子郵件營銷是一種利用電子郵件為其傳遞商業(yè)信息到其受眾的直銷形式。就廣義來說，每封電子郵件傳送到潛在或現(xiàn)有客戶都可視為電子郵件營銷。這里包含三層含義，蘊(yùn)含兩個(gè)主體，企業(yè)為發(fā)送者，其潛在客戶或現(xiàn)有客戶為接收對象；低成本精確點(diǎn)對點(diǎn)，易于測量跟蹤無紙化綠色環(huán)保其劣勢同樣明顯，當(dāng)前網(wǎng)絡(luò)環(huán)境下，使用一般發(fā)送手段，大批量營銷郵件的到達(dá)率難以保證試問，企業(yè)為什么要開展電子郵件營銷？郵件營銷的利益價(jià)值何在？經(jīng)過觀察我們感悟到，企業(yè)發(fā)送商業(yè)性電子郵件的目的主要集中在以下四條，營銷推廣，獲取更多準(zhǔn)確的銷售線索；提升品牌，不斷重復(fù)品牌寓意，強(qiáng)化品牌認(rèn)知度。電子郵件營銷更深層次的意思在于：幫助企業(yè)與目標(biāo)對象建立和強(qiáng)化長期穩(wěn)定的信任關(guān)系。這是因?yàn)椋湃斡卸戎郑栝L期有意培養(yǎng)，逐步形成和加深。您企業(yè)的郵件營銷做得如何？您是否也與我相同，如此認(rèn)為呢？

第三篇：Email英語電子郵件寫作資料整理（xiexiebang推薦）

英語電子郵件寫作資料整理

英語電子郵件如何寫 a1內(nèi)容 a2結(jié)構(gòu) 常用詞匯

b1.Know your email terms b2.其它縮寫：跟老外郵件交流中常會見到的英語縮寫詞匯

常用例句 c1.外企必備：英文電子郵件高頻句 c2.商務(wù)英語函電的 20個(gè)常用句型

范文 d1.英文書信范文精選 d2.英文書信范文 2 d3.外貿(mào)業(yè)務(wù)全套英文郵件范文

A 英文郵件如何寫

a1 內(nèi)容

從問候開始

用問候語開始郵件內(nèi)容非常重要，例如“Dear Lillian,”。根據(jù)你與收件人的關(guān)系親近與否，你可能選擇使用他們的姓氏來稱呼他們而不是直呼其名，例如“Dear Mrs.Price,”。如果關(guān)系比較親密的話，你就可以說，“Hi Kelly,”如果你和公司聯(lián)系，而不是個(gè)人，你就可以寫“To Whom It May Concern:” 感謝收件人如果你在回復(fù)客戶的詢問，你應(yīng)該以感謝開頭。例如，如果有客戶想了解你的公司，你就可以說，“Thank you for contacting ABC Company.”如果此人已經(jīng)回復(fù)過你的一封郵件了，那就一定要說，“Thank you for your prompt reply.”或是“Thanks forgettingbackto me.”如果你可以找到任何機(jī)會那一定要謝謝收信人。這樣對方就會感到比較舒服，而且顯得更禮貌。表明你的意圖

然后，如果是你主動寫電子郵件給別人的話，那就不可能再寫什么感謝的字句了。那就以你寫此郵件的目的開頭。例如，“I am writing to enquire about?”或是“I am writing in reference to ?”在電子郵件開頭澄清你的來意非常重要，這樣才能更好的引出郵件的主要內(nèi)容。記得要注意語法，拼寫和標(biāo)點(diǎn)符號，保持句子簡短明了并句意前后一致。結(jié)束語

在你結(jié)束郵件之前，再次感謝收信人并加上些禮貌語結(jié)尾。你可以 “Thank you for your patience and cooperation.”或 “Thank you for your consideration.”開始接著寫，“If you have any questions or concerns,don't hesitateto let me know.”及“I look forward to hearing from you.” 結(jié)束

最后是寫上合適的結(jié)尾并附上你的名字。“Best regards,” “Sincerely,”及“Thank you,”都很規(guī)范化。最好不要用“Best wishes,”或“Cheers,”類的詞因?yàn)檫@些詞都常用在非正式的私人郵件中。最后，在你發(fā)送郵件之前，最好再讀一遍你的內(nèi)容并檢查其中有沒有任何的拼寫錯(cuò)

誤，這樣就能保證你發(fā)出的是一封真正完美的郵件！

結(jié)構(gòu)

地址欄的寫法：

地址欄（To）電子郵件的地址，包括寫信人地址、收信人地址、抄送收信人地址、密送收信人地址，這四部分無需填寫繁雜的郵政地址，只需填入相應(yīng)的電子郵件地址即可，而且并非每一項(xiàng)都要填，若收信人只有一個(gè)，就不需填寫其他收信人的電子郵件地址，處理比一般信件要簡單得多。主題摘要的寫法：

主題摘要欄（Subject）郵件的標(biāo)題應(yīng)當(dāng)簡潔明了。郵件標(biāo)題是郵件主要內(nèi)容的濃縮，是讀者瀏覽信箱時(shí)決定是否閱讀該郵件的根據(jù)。簡潔明了的主題內(nèi)容可起到索引的作用，便于收件者以后在大量的郵件中查出相關(guān)的郵件。郵件標(biāo)題選擇的合適與否將影響到讀者處理信件的效率。因此，為了確保收信人能及時(shí)閱讀郵件，郵件的標(biāo)題不僅要引人注目，而且應(yīng)該言簡意賅。另外，標(biāo)題應(yīng)該用名詞短語或動名詞短語，如：“Your Meeting in California”，“Your Order”，“Mrs.Jones”，“weekly Sales Meeting”，“廣告”等標(biāo)題都信息明確、一目了然。稱呼（salutation）

商務(wù)英文電子郵件通常用較正式的稱呼，如：Dear+對方的姓氏，有時(shí)可以省去 Dear，直呼對方的名或姓，或者用隨意的稱呼，如：“Hi，Johnson”，“Hi，Davis”等。若不能確定收件人是哪一位，可用這樣的表達(dá)，如：“Dear Sirs”，“Dear Madam or Sir”或“To whom it may concern”等。正文部分的寫法：

正文部分（body）涉外商務(wù)電子郵件的正文書寫格式絕大多數(shù)采用齊頭式。齊頭式是指正文中各部分都從每行的左邊開始，這種格式便于打字和節(jié)省時(shí)間，提高工作效率。正文是電子郵件的主要部分，大多把話題分成幾個(gè)小主題，每個(gè)小主題一段，每段一般只有一兩句話，正文由兩三個(gè)或三四個(gè)簡短的段落構(gòu)成。敬意結(jié)尾（complimentary closing）

結(jié)尾常用敬語，表示客套和禮節(jié)，措辭應(yīng)恰當(dāng)。通常用“Best Regards”，“Best Wishes”，或使用 “Good day to you！”等表示美好祝愿的詞組作為敬意結(jié)尾，使得電子郵件更趨向隨意體（casual style）。

簽名（signature）通常是寄件者在信函的敬意結(jié)尾下面寫上自己的姓名。因?yàn)殡娮余]件是在電腦上打出來的，所以不能像傳統(tǒng)的外貿(mào)信函那樣可用手簽。

附件（Enclosure）電子郵件中如果帶有與郵件內(nèi)容相關(guān)的附件，可用 word、excel等軟件編寫成文件報(bào)表或掃描各種形式發(fā)票、定單或報(bào)價(jià)單等，并在郵件中說明具體文件的名稱及份數(shù)等，以便對方確認(rèn)。附言（Postscript）

打好郵件后，若發(fā)現(xiàn)需要補(bǔ)充某些內(nèi)容，可在簽名下方注明 P.S.再附上補(bǔ)充的內(nèi)容。但補(bǔ)充的內(nèi)容不宜太多，常常是一兩句話。若補(bǔ)充的內(nèi)容很多，則需另寫一封郵件，以免喧賓奪主。

英語電子郵件中的常用詞匯

b1.Know your email terms

英語電子郵件發(fā)送程序有很多的縮寫，如果你不知道意思的話，你給老板要求加薪水的郵件就可能發(fā)給了整個(gè)辦公室！

“Reply to all”表示你的郵件將發(fā)送給每一個(gè)收到原始郵件的人。在郵件的地址欄內(nèi)，“cc”(carbon copy)部分是指郵件發(fā)給你指定的人，而“bcc”部分你可以悄悄的發(fā)送郵件而不讓其他的人知道–b的意思是“blind”（掩藏的）。如果有人要你“forward”一封郵件，他們意思是要你通過轉(zhuǎn)發(fā)的功能發(fā)送郵件，有時(shí)侯簡寫成 “fw.” 比較常見的縮寫如下：

縮寫 原文 意思

AOB Any other business 其他事 ASAP As soon as possible 盡快 BCC blind carbon copy 密送 BTW By the way 順便提一下 CC Carbon copy 抄送 Conf.Confidential 機(jī)密 IOW In other words 換句話說 Pls.Please 請 PS Postscript 附言

WRT With regard to 關(guān)于

b2.其它縮寫：跟老外郵件交流中常會見到的英語縮寫詞匯 = to/too 2Bornot2B =To beornottobe 4 = for 4ever = forever A：

ASL = Age/Sex/Location AFAIC = As FarAs I’mConcerned AFAIK = As Far As I Know AFK = Away From Keyboard AIAMU = AndI’m A Monkey’sUncle AISI = As ISeeIt AKA = Also Known As AMBW =AllMy BestWishes ANFAWFOWS = And Now For A Word Word From Our Web Sponsor AOTS = All Of The Sudden ASAFP = As Soon As “Friggin” Possible ASAP = As Soon As Possible ATST = At The Same Time AWGTHTGTTA =AreWeGoingToHaveToGo ThroughThisAgain AWGTHTGTTSA =AreWeGoingToHaveToGoThroughThisShAgain AYSOS =AreYou StupidOrSomething B：

B4 = Before B4N = Bye For Now BBFBBM = Body By Fisher, Brains by Mattel BBIAB = BeBackIn A Bit BBIAF = Be Back In A Few BBL = Be Back Later BBN = Bye Bye Now BCNU = Be Seein’ You BF = Boyfriend BFD = BigFingDeal

BFN = Bye For Now BHOF = Bald Headed Old Fart BIF = Basis In Fact BITD = Back In The Day Biz = Business BM = ByteMe BMOTA = Byte Me On The Ass BNF = BigNameFan BOHICA = BendOver HereItComesAgain BR = Bathroom BRB = Be Right Back BRT = BeRightThere BS =BigSmile BT = Byte This BTDT = Been There Done That BTSOOM = Beats The Sh Out Of Me BTW = By The Way BTWBO = BeThereWithBellsOn BWDIK = But What Do I Know? BWO = Black,WhiteorOther C：

Cam = Web Camera CIAO = Goodbye(in Italian)CID = Consider It Done CIO = Check It Out CIS = CompuServeInformationService CMF = Count My Fingers Cof$ = Church of Scientology CRAFT = Can’tRemember A FingThing CRAWS = Can’tRememberAnythingWorth A Sh CSL = Can’t Stop Laughing CTC = Choaking The Chicken CU = SeeYou CUL/CYL/CUL8R = See You Later CWYL = Chat With You Later CYA = Cover Your Ass

D：

DBEYR = Don’t BelieveEverythingYouRead DD = Due Diligence DDD = DirectDistanceDial DETI = Don’t Even ThinkIt DGT = Don’t Go There DHYB = Don’t Hold Your Breath DIIK = Damned If I Known DILLIGAD =Do ILook LikeIGive Adamn DILLIGAS =Do ILook LikeIGive ASh DKDC = Don’t Know Don’t Care DL = Download DLTM = Don’t Lie To Me DQYDJ = Don’tQuitYou’reDayJob DRIB = Don’t Read If Busy DS = Dunce Smiley DYSTSOTT =DidYouSeeTheSizeOfThatThing E：

EG = Evil Grin EOM = End Of Message ESO = Equipment Smarter than Operator F：

F2F/FTF = Face To Face FAQ = FrequentlyAsked Question FBKS = Failure Between Keyboard and Seat FE = ForExample/FatalError FF&PN = Fresh Fields And Pastures New FOAF = Friend Of A Friend FTASB = FasterThan A SpeedingBullet FT = Faint FTL = Faster Than Light FTTB = For The Time Being FUBAR = Fed Up Beyond All Recognition FUBB = Fed Up Beyond Belief 8

FUD =(Spreading)Fear,Uncertainty,andDisinformation FWIW = For What It’s Worth FYA = For Your Amusement FYI = For Your Information FYM = For Your Misinformation G：

G2G = GotToGo G8T/GR8 = Great GAL = Get A Life GDGD = Good,Good GF = girlfriend GG = Good Game/Gotta Go GIGO = Garbage In,Garbage Out GIWIST = Gee, I Wish I’d Said That GL = Good Luck GLYASDI = God Loves You And So Do I GMTA = GreatMindsThinkAlike GNBLFY =GotNothingButLoveForYou GR&D = GrinningRunningAnd Ducking GRRRR = “Growling” GSOAS = Go Sit On A Snake GTG =GotToGo GTGB = Got To Go, Bye GTGP = Got To Go Pee GTH = Go To Hell GTSY = GladTo SeeYa GYPO = Get Your Pants OffBE A QUEEN.H：

HAGO = Have A Good One HAK = Hugs And Kisses HB = Hurry Back HD = Hold HHO1/2K = Ha Ha, Only Half Kidding HHOK =HaHa,OnlyKidding HIOOC = Help!I’m OutOf Coffee

Howz = How is HTH = HopeThis(That)Helps HUA = Heads Up Ace HUYA = HeadUp You’rea I：

IAC = In Any Case IAE = In Any Event IANAC = I Am Not A Crook IANAL = I Am Not A Lawyer IBT = InBetween Technology IBTD = I Beg To Differ IC = I See/In Character IDGAF = IDon’tGive A F IDGI = I Don’t Get It IDK = I Don’t Know IDKY = IDon’tKnowYou IDST = I Didn’t Say That IDTS =IDon’t ThinkSo IFAB = I Found A Bug IFU = IFed Up IGGP = I Gotta Go Pee IIIO = Intel Inside, Idiot Outside IIMAD = IfItMakes An(y)Difference IIRC = If I Remember Correctly IIWM = If It Were Me ILICISCOMK =ILaughed,ICried,ISpat/SpiltCoffee/Crumbs/CokeOnMy Keyboard ILY = I Love You IMHO = InMy HumbleOpinion IMNSHO = InMyNot SoHumbleOpinion IMO = In My Opinion INMP = It’s Not My Problem INPO = InNo ParticularOrder IOH = I’m Outta Here IOW = In Other Words IRL = In Real Life

ISS = ISaidSo ITM = In The Money IYKWIM = If You Know What I Mean IYSS = If You Say So J：

J/C = JustChecking J/K =JustKidding!J/W =JustWondering JAFO = Just Another Fing Onlooker K：

K/KK = OK/OK, OK KFY = Kiss For You KISS = Keep ItSimpleStupid KIT = Keep In Touch KMA = Kiss My Ass KWIM = Know What I Mean KX = kiss KYPO = Keep Your Pants On L：

L8R = Later LD = Long Distance LDTTWA = Let’s Do The Time Warp Again LLTA = Lots And Lots Of Thunderous Applause LMAO = Laughing My Ass Off LMK = Let Me Know LOL = LaughingOutLoud/Lots OfLuck(Love)LTIC = Laughing ’TilICry LTNS = Long Time No See LYL = Love Ya Lots LYLAS = Love You Like A Sister M：

M8T = Mate MHOTY = My Hat’s Off To You MM = Market Maker MorF = Male or Female? MOTD = Message Of The Day MOTSS = Members Of The Same Sex MTFBWY = MayThe ForceBeWithYou MWBRL = More Will Be Revealed Later MYOB = MindYour OwnBusiness N：

N = And/Know/Now NAK = Nursing At Keyboard NAZ = Name, Address, Zip(also means Nasdaq)NBD = No BigDeal NBIF = No Basis In Fact NFI = No Fing Idea NFW = NoFingWay NIFOC = Nude In Front Of The Computer NM = Never Mind NMP = Not My Problem NMU = NothingMuchYou NOYB = None Of Your Business NP = No Problem NQOCD = Not Quite Our Class Dear NRG = Energy NRN = No Reply Necessary NYCFS = New York City Finger Saluet O：

OAUS = On An Unrelated Subject OBTW = Oh, By The Way OIC = Oh,I See OICU = Oh, I See You OMDB = Over My Dead Body OMG = Oh My God/Oh My Gosh OMIK = Open Mouth, Insert Keyboard ONNA = Oh No, Not Again OOC = Out Of Character OOTB =OutOfTheBox/OutOfTheBlue OT = Off Topic 12

OTOH = On The Other Hand OWTTE =OrWordsToThatEffect OZ = standsfor “Australia” P：

PEBCAK =ProblemExists Between ChairAnd Keyboard PEM = Privacy Enhanced Mail Pic = Picture PIMP = PeeingInMy Pants PITA = Pain In The Ass PLS/PLZ = Please PMFJI = PardonMeForJumpingIn PO = Piss Off POS = Parents Over Shoulder POV = Point Of View PPL = People Pro = Professional PS = By The Way/Photoshop T：

TAH = Take A Hike TANSTAAFL = There Ain’t No Such Thing As A Free Lunch TARFU = ThingsAreReallyFedUp TDTM = Talk Dirty To Me TEOTWAWKI = The End Of The World As We Know It TFN =ThanksForNothin’ THX/TX/THKS = Thanks TIA = Thanks In Advance TIAIL = ThinkI Am InLove TIC = Tongue In Cheek TLA = Three Letter Acronym TLGO = The List Goes On TM = Trust Me TMI = Too Much Information TMTOWTDI = There’s More Than One Way To Do It TPTB = The Powers That Be TSR = TotallyStuck inRAM 13

TTFN = TaTaForNow TTT = That’s The Ticket/To The Top TTUL/TTYL = Talk To You Later TWHAB = ThisWon’t Hurt A Bit TY = Thank You TYVM = Thank You Very Much U：

U = You UR = Your UR = Youare unPC = unPolitically Correct URYY4M = You Are Too Wise For Me V：

VFM = ValuesForMoney VG = Very Good W：

WAG = WildAssGuess WAI = What An Idiot WB = Welcome Back WCA = Who Cares Anyway WDYS = WhatDidYouSay? WDYT = WhatDoYou Think? WE = Whatever WEG = Wicked Evil Grin WG = Wicked Grin WGAFF =WhoGives AFlyingF WIIFM = What’s In It For Me? WIT = WordsmithInTraining WITFITS = WhatintheFisthisSh WOG = Wise Old Guy Wot/Wut = What WRT = WithRespectTo/WithRegardTo WTF = What The F WTG = Way To Go!WTSDS = Where The Sun Don’t Shine WYMM = Will You Marry Me WYP = What’s Your Problem? WYRN = What’s Your Real Name? WYS = Whatever You Say WYSIWYG = What You See Is What You Get WYT = Whatever You Think

X：

X U = Kiss You Y：

Y = Why Ya = You YA = Yet Another YAFIYGI = You Asked For It You Got It YDKM = You Don’t Know Me Yep/Yup = Yes YGBK = You GottaBeKiddin’ YMMV = YourMileageMayVary YNK = You Never Know YOYO = You’reOnYourOwn YR = Yeah, Right YSYD = Yeah, Sure You Do YTTT = You Telling The Truth? YYSSW = YeahYeahSureSureWhatever

C 電子郵件常用例句

c1 外企必備：英文電子郵件高頻句

1.Initiate a meeting 發(fā)起會議

I would like to hold a meeting in the afternoon about our development planning for the project A.今天下午我建議我們就 A項(xiàng)目的發(fā)展計(jì)劃開會討論一下。I suggest we have a call tonight at 9:30pm(China Time)with you and Brown.Please let me know if the time is okay for you and Ben.我建議我們今晚九點(diǎn)半和 Brown小聚一下，你和 Ben有沒有空? We'd like to have the

meeting on Thu Oct 30.Same time.十月三十號(周四),老時(shí)間,開會。Let's make a meeting next Monday at 5:30 PM SLC time.下周一鹽湖城時(shí)區(qū)下午五點(diǎn)半開會。

I want to talk to you over the phone regarding issues about report development and the XX project.我想跟你電話討論下報(bào)告進(jìn)展和 XXX項(xiàng)目的情況。

2.Seeking for more information/feedbacks/suggestions 咨詢信息/反饋/建議

Shall you have any problem accessing the folders, please let me knows.如果存取文件有任何問題請和我聯(lián)系。

Thank you and look forward to having your opinion on the estimation and schedule.謝謝你,希望能聽到更多你對評估和日程計(jì)劃的建議。

Look forward to your feedbacks and suggestions soon.期待您的反饋建議!What is your opinion on the schedule and next steps we proposed?你對計(jì)劃方面有什么想法?下一步我們應(yīng)該怎么做? What do you think about this?這個(gè)你怎么想? Feel free to give your comments.請隨意提出您的建議。

Any question, please don't hesitate to let me know.有任何問題,歡迎和我們聯(lián)系。Any question, please let me know.有任何問題,歡迎和我們聯(lián)系。

Please contact me if you have any questions.有任何問題,歡迎和我們聯(lián)系。Your commentsandsuggestionsarewelcome!歡迎您的評論和建議!Please let me know what you think?歡迎您的評論和建議!Do you have any idea about this?對于這個(gè)您有什么建議嗎? It would be nice if you could provide a bit more information on the user's behavior.您若是能夠就用戶行為方面提供更多的信息就太感激了!At your convenience, I would really appreciate you looking into this matter/issue.如果可以,我希望你能負(fù)責(zé)這件事情。

3.Give feedback 意見反饋 Please see comments below.請看下面的評論。

My answers are in blue below.我的回答已標(biāo)藍(lán)。

I add some comments to the document for your reference.我就文檔添加了一些備注,僅供參考。

4.Attachment 附件

I enclose the evaluation report for your reference.我附加了評估報(bào)告供您閱讀。

Attached please find today's meeting notes.今天的會議記錄在附件里。

Attach is the design document, please review it.設(shè)計(jì)文檔在附件里,請?jiān)u閱。

For other known issues related to individual features, please see attached release notes.其他個(gè)人特征方面的信息請見附件。

5.Point listing 列表

Today we would like to finish following tasks by the end of today:1??.2??.今天我們要完成的任務(wù):1??.2??.Some known issues in this release:1??.2??.聲明中涉及的一些問題:1??.2??.Our team here reviewed the newest SCM policy and has following concerns:1??.2??.我們閱讀了最新的供應(yīng)鏈管理政策,做出如下考慮:1??.2??.Herearesomemorequestions/issuesfor your team:1??.2??.以下是對你們團(tuán)隊(duì)的一些問題:1??.2??.The current status is as following: 1??2??目前數(shù)據(jù)如下: 1??2?? Some items need your attention:1??.2??.以下方面需提請注意:1??.2??.6.Raise question 提出問題

I have some questions about the report XX-XXX我對 XX-XXX報(bào)告有一些疑問。

For the assignment ABC, I have the following questions:?就 ABC協(xié)議,我有以下幾個(gè)問題:??

7.Proposal 提議

For the next step of platform implementation, I am proposing?

關(guān)于平臺啟動的下一步計(jì)劃,我有一個(gè)提議?? I suggest we can have a weekly project meeting over the phone call in the near future.我建議我們就一周項(xiàng)目開一個(gè)電話會議。

Achievo team suggest to adopt option A to solve outstanding issue?? Achievo團(tuán)隊(duì)建議應(yīng)對突出問題采用 A辦法。

8.Thanks note 感謝信

Thank you so much for the cooperation感謝你的合作!Ireallyappreciatetheeffort you allmadeforthissuddenandtightproject.對如此緊急的項(xiàng)目您做出的努力我表示十分感謝。Thanks for your attention!謝謝關(guān)心!Your kind assistanceonthisareverymuchappreciated.我們對您的協(xié)助表示感謝。

Really appreciate your help!非常感謝您的幫助!

9.Apology 道歉

I sincerely apologize for this misunderstanding!對造成的誤解我真誠道歉!I apologize for the late asking but we want to make sure the correctness of our implementation ASAP.很抱歉現(xiàn)在才進(jìn)行詢問,但是我們需要盡快核實(shí)執(zhí)行信息。

c2.商務(wù)英語函電的20個(gè)常用句型

1.Please accept our thanks for the trouble you have taken.有勞貴方，不勝感激。

2.We are obliged to thank you for your kind attention in this matter.不勝感激貴方對此事的關(guān)照。

3.We tender you our sincere thanks for your generous treatment of us in this affair.對貴方在此事中的慷慨之舉，深表感謝。

4.Allow us to thank you for the kindness extended tous.對貴方之盛情，不勝感謝。

5.We thank you for the special care you have given to the matter.貴方對此悉心關(guān)照，不勝感激。

6.We should be grateful for yourtrial order.如承試訂貨，不勝感激。

7.We should be grateful for yourfurnishingus details of yourrequirements.如承賜示具體要求，不勝感激。

8.It will be greatly appreciated if you will kindly send us your samples.如承惠寄樣品，則不勝感激。

9.We shall appreciateit very much if you will give our bid your favorable consideration.如承優(yōu)惠考慮報(bào)價(jià)，不勝感激。

10.We are greatly obliged for your bulk order just received.收到貴方大宗訂貨，不勝感激。

11.We assure you of our best services at all times.我方保證向貴方隨時(shí)提供最佳服務(wù)。

12.If there is anything we can do to help you, we shall be more than pleased to do so.貴公司若有所需求，我公司定盡力效勞。

13.It would give us a great pleasure to render you a similar service should an opportunity occur.我方如有機(jī)會同樣效勞貴方，將不勝欣慰。

14.We spare no efforts in endeavoring to be of service to you.我方將不遺余力為貴方效勞。

15.We shall be very glad to handle for you at very low commission charges.我方將很愉快與貴方合作，收費(fèi)低廉。

16.We have always been able to supply these firms with their monthly requirements without interruption.我方始終能供應(yīng)這些公司每月所需的數(shù)量，從無間斷。

17.We take this opportunity to re-emphasizethatwe shall, at all times,do everything possible to give you whatever information you desire.我們借此機(jī)會再此強(qiáng)調(diào)，定會盡力隨時(shí)提供貴方所需的信息。

18.We are always in a position to quote you the most advantageous prices for higher

quality merchandise.我們始終能向貴方提供品質(zhì)最佳的產(chǎn)品，報(bào)價(jià)最為優(yōu)惠。

19.This places our dealers in a highly competitive position and also enable them to enjoy a maximum profit.這樣可以使我方經(jīng)營者具有很強(qiáng)的競爭力，還可獲得最大的利潤。20.We solicit a continuance of your confidence and support.懇請貴方繼續(xù)給予信任，大力支持。

D 書信范文

d1 英文書信范文精選

一、感謝信 Sample 1 20 June 2006 Dear Mr.Seaton，Thank you very much for taking me with you on that splendid outing to London.It was the first time that I had seen the Tower or any of the other famous sights.If I'd gone alone, I couldn't have seen nearly as much, because I wouldn't have known my way about.The weather was splendid on that day, which I thought was rare.I still remember some people told me that in Britain there was weather and no climate.During the same day, it might snow in the morning, rain at noon, shine in the afternoon and be windy before the night falls.So I think I was lucky.I think the river trip was the best thing of all.London really came alive for me as we saw it from the Thames during that wonderful journey down to Greenwich.It was all tremendously exciting－a day that I shall never forget.Thank you for giving me such a great birthday treat.Yours sincerely, Linda Chen Sample 2 20 July 2006 Dear Mr.Wang, Thank you for taking the time to write your wonderful letter in support of MCEA(Maywood Chinese Education Association).Your letter clearly articulates all the major reasons children in Maywood will benefit from studying the Chinese language as part of their elementary school education.It provides invaluable support that will help making bilingual Chinese education a reality in Maywood public schools.Although MCEA would like to see Palo Alto public schools implement the first bilingual Chinese kindergarten class in September of 2006, we have learned that the school district must take the time to understand how a new program will affect existing

educational offerings, and to validate community interest.Nevertheless, MCEA, with more than 70 members, will continue to actively promote bilingual Chinese education in the Palo Alto public schools and will keep you apprised of the progress we make.Thanks again for sending a letter in support of MCEA.We' will continue to do all we can to realize this program both for families of Chinese descent and those with a general interest in participating in the growing economic power of China.Yours sincerely, George Chen Useful Expressions Thanks for...It was very nice/good of you to...Thank you very much for...I must thank you for...I am extremely grateful for your help...I am most grateful for...二、建議信 Sample 1 21 June 2006 Dear Mary, Thanks for your last letter.I'm so glad that you have been able(at last!)to arrange a holiday in Australia.As I fear I won't be able to meet you at the airport when you arrive, nor will I be able to be home until later in the afternoon, so here are some instructions and suggestions.There is a bus from the airport to the city.It is much cheaper than a cab.Take the bus to the city and ask to get off at Town Hall railway station.To get to my place in the eastern suburbs you have three options.You can either take a cab, a bus or the train.I suggest you take the train, since the airport bus will leave you right at the station.Get off at Cliff Station.From there you can either walk to my place(about ten minutes)or take a taxi.Probably you should take a taxi as you will have luggage.When you arrive at my flat, ring the intercom for Flat 2.My friend Lillian will be at home and she will open the front door for you and let you into my flat.Presumably you will be tired and want to sleep.But if you feel like some exercise after that long flight, you could stroll down to Cooper Park, which is only ten minutes away ? you can see it from the window.Cheers and looking forward to seeing you.Yours sincerely, Annie

P.S.I will leave something for breakfast in the fridge.Help yourself to anything you want.Useful Expressions: Here are some instructions and suggestions.May I suggest that we meet at the gate

of the university? I'd like to suggest you should visit London for at least two days on your way to Scotland.Considering your present situation, I propose that you should apply for the post.What I want to suggest is...My suggestion is that...If you..., you had better...三、申請信 Sample 1 20 March 2006 Dear Sir, I was very interested in your advertisement in today's edition of The Evening Post and I should like to apply to be a member of the Amazon Expedition team.I am twenty-three years old and have an honors degree in Botany from Bath University.Since leaving university I have been working in a research laboratory but my contract comes to an end in six weeks.I would particularly like to join the expedition for the opportunity it would give me to study the plant life of the area.I enjoy several outdoor activities including rowing and rock climbing and I consider myself to be both fit and healthy enough to undertake such an expedition.If you would like me to attend an interview, I would be able to come at any time convenient to you,(J1)my employers have agreed to give me time off for the purpose.I look forward to hearing from you.Yours faithfully, Lily Ma

Sample 2 20 June 2006 Dear Sir, I noticed an ad.In the paper today you said you were looking for people to join your expedition team.It sounded as if it might be fun so I'm writing to say I'd like to come along.About myself: I left school at 16 because I wanted to earn a bit of money.After that I got a few part-time jobs as a waiter, etc.But I didn't stick to any of them for long.Recently I've been doing a bit of hitch-hiking round Europe so I've had some experience of traveling the hard way which should come in handy on the expedition you're planning.By the way, I'm a great guitarist so I can keep you all amused round the campfire at night.Let me know when I can call in for a chat about dates and other details, etc.Yours, David Smith Sample 3: 12 May 2006 Dear Sir, I am writing to apply for a British Council scholarship to study in Britain.I did my five years' basic training in medicine at Shanghai University.After this I successfully completed a one-year postgraduate course in Ophthalmology at the People's General Hospital, where I am at present serving a two-year probation in the Eye Clinic.As a result of the publication in 2003 of my article in New Scientist entitled “Soft and Rigid Contact Lenses ”, which was based on a survey of 37 patients over 6 months，I made contact with Dr.Li Ming of the Capital Hospital and Dr.Ma Li of the University College Hospital.I have received their help and advice with my current research project, which is a two-year survey of the acceptance of various types of contact lenses in 200 patients.Despite their help, I feel that I cannot make real progress in this field unless I can actually have day-to-day contact with these specialists.I would therefore like to continue my research at either the Capital Hospital or the UCH as soon as my probationary period here is completed, and I would like to study in Britain for two years.I enclose a detailed curriculum vitae and an offprint of my article, together with two letters of

recommendation from Dr.Li Ming and Dr.Ma Li.Yours faithfully, Lily Chen Sample 4 22 October 2004 Dear Sir, I would like to apply for the post of Works Manager, which was advertised in The Guardian of I2 October 2004.I feel that my qualifications and experience are ideally suited for the position.I was born in 1968, and I went to school from 1973 to 1988.In 1987 I took the General Certificate of Education, and I got good grades in Mathematics, Physics and Chemistry.After leaving school, I attended the Orient Technical College, where I first studied Fiber Technology and Color Chemistry;later I studied other subjects related to textile manufacture, and in 1991 I obtained the Diploma in Textiles.After completing my studies, I joined the Top Clothing Company where I worked until 1996.In that year I moved to Prior Productions, who was pleased with my work, and as a result, in 1998, I was promoted to Assistant Works Manager there.I enjoy my work, and I am prepared to work hard.Moreover, I am sure that Prior Productions would give me an excellent reference.I therefore feel that my application deserves your serious consideration.I look forward to hearing from you.Yours faithfully, Mary Ma Useful Expressions: I would like to apply for...I wish to apply for the position of...If you need any other information concerning my background,...I am writing to you to apply for admittance to your university as a visiting scholar.I hope it would be possible for me to take some training courses and work in your laboratory.I believe that with your help I would make progress in my career.Should you think favorably of my application, kindly grant me an interview.An early response will be very much appreciated.Enclosed please find a resume and a list of my publications.四、投訴 /抱怨信 Sample 1 15 April 2006 Dear Sir, I saw your advertisement for “the perfect lighter” in Sunday Times last week and immediately sent off a ￡2 postal order and the completed form for the lighter.Imagine my surprise when all I got in return was a box of matches!I could understand a mistake.I might even pardon a joke.But in this case, your advertisement is a deliberate lie since a friend of mine who also sent the coupon got the same result.I think it's a shame to promise an economical lighter when in fact you are not selling a lighter a1 all.Instead of saying it works quickly, you should admit that you are offering matches.And what about “only” ￡2: I usually pay 10 pennies for a box of matches, and they are often given away free.I regard your advertisement as a serious deception and demand that you send me my money back immediately.Otherwise I will take active steps to make sure the Consumers' Association hear about it.Yours faithfully, Peter Li Sample 2: 12 March 2006 Dear Sir, I am highly disappointed in the proposed 2004-05 budget cuts to educa1ion.Taking away basic aid status and slashing our school budgets is a recipe for educational disaster in our school.The future lies with our children.They must have access to high quality educa1ion.My husband and I have worked hard to be able to live in a school district that provides high quality education for our children.Cutting funding in districts like ours will have a negative impact on property values.The school that my daughter attends is hardly wha1 I would describe as a “rich” school.Parents are asked to pay for books for all the classes, science supplies and for their students to participate in the performing arts among other items.If our school is to remain a world leader in technological development, cutting our school funds is the worst possible choice to make.Education funds should not be diverted away from education.Yours faithfully, Tom Williams Useful Expressions: I am highly disappointed in...I am writing to place a complaint against...I am sorry to inform you that...I am writing to draw your attention to...Pleasemakesurethatappropriatemeasures aretakentosolvetheproblem.I hope you will look into the matter and give me an immediate reply.If our demand is not accepted and put into practice, we would resort to other measures.五、邀請函 Sample 1 16 May 2006 Dear Mr.Williams, Thank you for your letter of congratulation on my exam results.I was very pleased to hear from you.The results were a great relief.I did much better than I thought I would.We are having a celebration party on Saturday 22 May and we shall be pleased if you can come.It is a party for me, but my parents and some of their old friends are joining in, so you will find “real people” as well as teenagers to talk to.The party starts at half past six－drinks, and a buffet supper later.You said in your letter that you've given up driving, so my father will meet you with the car at San Mateo station.Please let me know what time your train arrives.There is a good train back to San Palo at 10:30 and we'll arrange transport for you to catch that.I hope that won't be too late for you.It would be a pity if you had to leave while the party was still

in full swing.I do hope that you will be able to come.Yours sincerely, Lily Chen Sample 2: 12 September 2006 Dear Mr.Wang, I am pleased to invite you to a luncheon, to be held by the Monterey Institute of International Studies on October 12, 2006 at noon, commemorating the 75th anniversary of the death of General Stilwell and in honor of his daughter, Mrs.Nancy Stilwell Easterbrook.Mrs.Easterbrook was a member of the Board of Trustees of the Monterey Institute and founder of the Stilwell Scholarship, which is dedicated to supporting students from China.For many years until she passed away, Nancy had served as a goodwill ambassador of the American people who made unremitting efforts to promote exchanges between the United States and China.The Stilwell Scholarship she founded helps support deserving students from China who have come to the Monterey Institute to pursue professional degrees in translation and interpretation, international policy studies, language teaching and business management.I hope you will be able to join us.Mr.Chuanyun Boo, Dean of the Graduate School of Translation and Interpretation, will be calling you soon to discuss this event further.Yours sincerely, Tom Burton Useful Expressions: I am pleased to invite you to...Is there any chance of your coming...I was wondering if you could come...I would like to invite you to...I wonder if you would like to come...I would be very happy if you could come...Please accept my invitation.六、描述信 Sample 1 12 Mary 2006 Dear Tom, Thanks for your letter which finally caught up with me in London.I suppose you're keen to hear how the trip has been so far.So here's a short description of what's happened.Well, you remember we left Sydney on Monday and arrived in London 24 hours later.After such a long and exhausting flight the first thing we did was to have a good, long sleep.And after that?a good meal to make up for all that horrible airline stuff!The first real day of our holiday was spent just walking around London to get a feel of the place.After that, however, we were more particular and planned each day carefully.First, we looked at all the historical sights, such as the Tower of London, the Houses of Parliament, the British Museum and the National Gallery.Then we visited some other famous places, such as Kew Gardens and Hampstead Heath.Finally, we took a one-day trip to Oxford, which is really the most marvelous town.You should make sure to go there when you visit England.After we had seen a lot of London, we flew to Paris.A t first, we didn't like the place－I suppose because it was so different from London.Later, though, we began to really love it and started to appreciate its differentness.The final stage of our trip is a visit to Rome, after which we will be staying in Singapore for two days before returning to Australia.Hope everyone is well.See you soon.Sample 2: 22 March 2006 Dear Tom, I'm just writing to let you know that we're all well, and I hope you are, too.Unfortunately, I've got some rather bad news for you: I'm afraid I made a bit of a mess of John's car.Anyway, here's what happened.We were on our way to Carol's after a long party, and I suppose it must have been about eleven o’clock.Well, the last few miles back home were really dark and deserted.I now realize I was probably going a bit too fast for a country lane because, although the road was fairly straight, I drove up onto the curb and went into a tree.Of course, John was absolutely furious and started shouting at me and cursing.After we' d argued for a few moments, we decided to look at the damage, and he calmed down a bit.Well, we found we could move the car, but the wing was caught on the wheel, so we couldn't drive it.I tried to pull the wing clear, but I didn't succeed.Anyway, John went off to phone for a breakdown lorry, but while he was away, I had

another go at the wing and this time succeeded in pulling it right off.I threw it onto the back seat, and by that time John got back and we were ready to go?so we didn't need the breakdown lorry at all.John has more or less forgiven me now, but he was very angry with me for a few days.I suppose I was a bit careless.Well, that's all for now.Next time I write I hope I'll have better news for you.Yours sincerely, Linda Chen Useful Expressions: When I knew him he must have been in his early thirties.(people)It is an exceptionally old university town.(places)It was long, round, cigar-shaped, and had several curious markings on the bottom.(objects)The whole flat seems to be a hive of activity.(human scenes)My hotel room looks out across a main road which runs beside the river.(landscape)My father would often bring home gramophone records.(habits and conditions)If you want a quick reply, the letter should be taken to the central post office and registered.(processes)

七、道歉信 Sample 1 22 March 2006

Dear Ms.Reinhart, I am terribly sorry that I failed to arrive at BLCU last Friday.I hope that this did not mess you up completely, although I know that you had already made some special arrangements for my visit with you parents and friends.I am very sorry about all that.I am sure you will be sympathetic, however, when I tell you that my father is dangerously ill in hospital, and that I found it impossible to leave for the visit when he is in this state.My father was working very hard on his project on protecting the environment.I know the project has come to a very important stage.He and his assistants did not take regular rest for three weeks.Last night, my father had a heart attack and was soon sent to the hospital.The doctor said my father was in a very serious situation, and, he might need an operation.24 hours have passed.Nothing has changed.I have to stay at the hospital.I will let you know if there is any good news.I am sorry again and look forward to seeing you soon.Yours sincerely, Tom Williams Useful Expressions: I must apologize for...I do apologize for...I am awfully/terribly sorry about...I offended you quite unintentionally.Please accept my apologies.This is one of the reasons I couldn't make it.八、尋求幫助的信函 Sample 1: 12 May 2006 DearMary, Iamsorryto troubleyou,butnobodywouldcomeinto mymindto help me exceptyou.You know, I had planned this holiday for several years.A t last, my dream came true.You could imagine how excited I was.My mind was completely occupied with the holiday.I forgot to collect my laundry.I don't know if you can help me collect my laundry.I sent the laundry to the John's.It is the one down the corner on St.Peter's Street.You can't miss it, because the house is painted green－a big green house.I have got two pairs of trousers, three shirts, one T-shirt and a blanket.Call a taxi to send you home.I will pay you back when I am home.My first stop is London.It is raining.The streets are very clean.How I wish I could have the chance to see the famous London fog.But someone told me that was already the history.One can only read things like thataboutLondon inbooks.My best wishes to you.Yours sincerely, Peter Chen Sample 2 16 April 2006 DearSir, I am working on a new project which is called A Survey of New Industry in the Maywood District.According to the design of our district, we need information about firms that have recently moved into this area.Your firmisoneof thelargestofthese,so Ishallbeverygratefulif youcansparethetimeto help me.Three points are specially important to the project.The first one is the training schemes for school leavers.The second one is about the transport arrangements to overcome poor road and rail links in this district.The third is the plans forexpansion.Any otherinformationwillbeuseful, but thosepoints aretheoneswith whichImostneed yourhelp.I am enclosing an information form for you to fill in.I hope you can post it to us as soon as possible.I apologizeforaddingtoyourworkwith this request,but I dohopethatyouwill feel ableto assist me.I would be most grateful for your favorable consideration of this request.Yours faithfully, Mary Spencer Useful Expressions: Iamsorryto troubleyou,butnobodywouldcomeinto my mindto help me exceptyou.I would like to seek help from you.Iwouldgreatly appreciateitif youcouldhelp me.Iwouldbemostgratefulforyourfavorableconsiderationof thisrequest.九、安排信 22 March 2006 DearMr.Wang, Thank you for a rapid response to our invitation.Enclosed you will find an outline of events to take place during International Week here at the University of Montana.I will also list a number of possible speaking engagements so that you can choose those things in which you are most interested.As far as topics are concerned, the topics for classroom visits are generally determined by the professor, but most professors are very flexible.We have approximately thirty-five faculty members that

teach courses in Asian Studies, rangingfromlanguageandcultureto history andeconomics.Here is a tentative schedule: Sunday, April 8th 10 am-Cultural Exhibition opens 12 am-International Festival begins with a speech by the university president and an introduction of visiting dignitaries 1-5pm-Opportunityto visitfestival,interactwith studentperformers,tastefoods 6 pm-Dinner with Director of Mansfield Center Phil West, Ambassador Mark Johnson, and staff of Mansfield Center As you can see, there is tremendous interest in China here at the University of Montana.Please let me know if this outline suits your purpose, and if not, please don't hesitate to offer any suggestions for changes.Wecanarrangeasmanyorasfewspeakingengagements asyouhavetimefor.Thank you for your attention and enthusiasm.Yours sincerely, Lily Ma Useful Expressions: You will find an outline of...Iwillalsolistanumberofpossiblespeakingengagements sothatyoucan...Asfar asthe topicsareconcerned,...Please let me know if...The flight gets in at...The flight leaves at...OnethingI'dliketo do/toarrangeisto...十、要求和詢問信 Sample 1: 22 May 2006 DearSir, Iunderstandyourwell-respected collegeoffers anumberof places to overseasstudentsevery year,andI amwritingto enquireabouttheapplicationprocedure.I am at present a student at Mary High School, Hong Kong, where I have been studying for the past five years.Ipassed theHongKongCertificateof Education Examinationlastyearwith distinctionsin English and History, and credits in Economics and English Literature.My advanced-level subjects are History, Economics and EnglishLiterature.Inadditionto thesesubjects,“Useof English”isalsoa compulsorysubjectbecausea passin Englishisaminimumrequirementforadmissionto mostfacultiesof theUniversityof HongKong.Apartfromacademicwork,Ihavebeen activelyinvolvedinextra-curricularactivities.IamChairmanofthe EnglishClubandIhaverepresented my school inmany inter-schoolcontests.On the advice of my friends, I have decided to further my studies in England because I wish to widen my horizons and benefit from the scholarly heritage of your country.I wish to continue to study the above-mentioned subjects at your college in the 2006/7 academic year before I sit the Advanced-level Examinations in England.As regards my character, Mrs.Chen, my Principal, and Mr.Huang, my English master, have agreed to act as my references.As I come from a family of fairly limited means, I would like to know if there is any financial assistance availablefor overseas students.Attached isasummaryof myqualifications foryourreference.I should be grateful if you would kindly consider my application and notify me of the result at your earliest convenience.Should you require any further information, please feel free to contact me or my references.Yours faithfully, Lily Chen Sample 2 12 May 2006 DearSir, I am a December 2003 graduate from the University of San Francisco(USF)with a bachelor's degree in International Business.As part of my career planning, I am very interested in supplementing my international business education with a basic knowledge of the Chinese language.This I hope will help me enter intobusinesscommercewithbusinessorganizationspartneringwith China'seconomicdevelopment.I already have information from BLCU and hope to study there for at least one full year starting with this summer's program continuing through the fall and spring semester 2006.Can your office advise me if such scholarshipsmightbeavailableto me? I have been studying Chinese for one year now.I am not sure what level I belong to.I was told that there will be an HSK test in our university in September.I am planning to attend the test.But I don't know if the resultof thetestisrecognizedbyyouruniversity.Ifso,canitbeahelpfor me to applyforthescholarship? Iamlookingforward tohearingfromyousoon.Yours faithfully, Tom Jolly Useful Expressions Iamwritingto enquireabout...Iamatpresentastudentat...Ihavebeenstudying...Apart from academic work, I...On the advice of my friends, I...I wish to continue to study...Attached is a summary of my qualifications for your reference.I should be grateful if you would kindly consider my application and notify me of the result at your earliest convenience.d2 英文書信范文

1.A Letter ofSelf-introduction Dear Prof.Li, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I am applyingforanMSdegreeunderyourguidancesothatIwriteto youtodayforafurthercontact.The reason for my application for the major — utilization of computer in farming — can be illustrated as follows.I belong to farmers.I am from the West.I was born and brought up in the countryside so that I intend to learn what can be used in the countryside.After graduation, I want to make use of what I learn in university to make contribution to the developmentofmy hometown,which isstill oneof theten countiesin poverty.Best wishes to you!Sincerely Yours 2.A Letter ofSuggestion Dear Liu Qi, I, the undersigned, am a senior in Peking University.The 2008 Beijing Olympic Games is coming in fouryears.After watchingthe2004AthensOlympicGames,Icannothelpwritingto you.First of all, here is my suggestion for the preparation work of the 2008 Beijing Olympic Games.The construction work of the sports building must be completed in time according to the contract.In Athens, theswimmingstadiumwasnotaccomplished in timeso thattheevent hadto beheld inthe open air, which has broughtnegativeeffectonthe performanceof athletes.Inoneword,to protecttheinternational image ofChinaand ensurethe Olympiccompetition,wemustfinishourpreparation workwelland intime.Last but not least important, I want to express my wish to be a volunteer.In the first place, it is the duty of every Chinese to do his bit for the 2008 Olympic Games.In the second place, I have a good command of foreign languages.I can speak English, Russian, and Japanese.Therefore I can be a qualified volunteer.Iamlookingforwardto yourreply Sincerely Yours 3.A Letter ofAdvice Dear Freshmen, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I would like tosayafewwordstoyou,whichIhopewouldbehelpfultoyou.To begin with, the change of ideas is of most importance for freshmen to adapt themselves to campus life.During the middle school days, we usually depend upon our teachers at school and parents at home.However, the life and study on university campus features independence, which is essential to our psychologicaldevelopment.Inmy view, we hadbetteralwaysbearinmind theideaof independence.What’s more,Englishlearningis amust.On one hand,withoutCET4 certificate,wecannot

get our degree when we graduate from university.On the other hand, when we hunt for job, English level is a deciding factor.Therefore, I do hope that all of you will have a good understanding of the necessity of learning English well.Good Luck to you!Sincerely Yours 4.A Letter ofComplaints Dear Sales Manager, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I ordered a book which is entitled Practical Writing and Reading for NETEM by Wang Li on December 20th, 2004.However after reading the book on January 10th, 2005, I found that it is a pirated one so that I write to you for complaint.The book has brought me some negative effects.To begin with, much of my valuable time and energy have been wasted in reading the book since it is quite hard to identify many words in the book.What’s more,Ihavenotbenefited fromreadingthebook sincesomeofkeysto theexercises are misprinted.I would like to be informed whether you can refund me the money or change another book for me.I amlookingforward toyourearly reply.Sincerely Yours 5.A Letter ofThanks Dear Teachers and Classmates, Firstof all,pleaseallow me to say ‘Thankyou’ to allof you.Itis verykindof youto spareyour valuabletimeduringtheperiodoffinalexaminationsandcometo see me.Your visithasgiven me muchconfidenceandpowertoovercometheillness.When Ifirstcameto the hospital, I really felt lonely and did not have enough courage and confidence to overcome the illness.Your visithasmade me feelthatIamnotpoorandlonelyintheworldandin fact Iamlivinginaworldof love,which hasbrought me muchconfidenceandpowertoovercometheillness.Thesedays,my conditionhas been obviouslyimproved dueto the careful treatmentoffered by doctors and nurses.Doctors have told me that I will completely recover from illness in two weeks.I hope that I can see you earlier.Again, special thanks go to all of you.Sincerely Yours 6.A Letter ofApology Dear Prof.Wang, First of all, please allow me to express my deep sorry for not being able to keep our appointment.I doknowthatthisisveryimpoliteandmust have causedyoumuchtrouble.I do reckon that at present any explanation is pale and futile.However I do not want you to misunderstand me.Onmywaytoyouroffice,anoldladysuddenlyfaintedduetoheartattackonthebus.I stopped a taxi and sent her into a nearby hospital.I stayed there until her son came, which spoiled our appointment.I am aware that our appointment is of importance.I do hope that you would be kind

enough to spare your valuable to meet me.I amlookingforward tohearingfromyou.Sincerely Yours 7.A Letter ofCongratulation Dear HuangWei, First of all, please allow me to express my sincere congratulation on your passing CET 4.The success is of great importance to you since without the Certificate you can not get degree when you graduate from university.Of course, the success can be attributed to your painstaking efforts and your spirit ‘Never say die’.I would like to continue our exchanges on English learning.Because of China’s entry to WTO and Opening-up and Reform English will become more and more important to Chinese, especially to our modern university students.I dream of being able to communicate effectively with foreigners one day in the future.Good Luck to you!Sincerely Yours 8.ALetter ofJobApplication Dear Sir/Madam, I am responding to your ad in the June 20th, 2005, issue of the Sunday Talent Journal for the position of production coordinator.I feel that my background in electronics and manufacturing will fit in well.I will graduatefromthe BeijingScience& TechnologyUniversity in Junewith a Bachelor ofScience degree in Manufacturing Engineering.I have had extensive training on computers while at school.In my Production and Inventory class, I have learned about computerized production and material scheduling in a job shop environment.Ipassed CET-6in2004.NotonlydoI paymuchattention toimproving my readingand listening skills,but I alsokeep practicingoral English.I am looking forward to hearing from you.Would you please call me to set an interview? I can be reached at my resumeaddressorbyphoning(010)2357-7980after 4p.m.Sincerely Yours 9.A Letter ofAskingforHelp Dear Prof.Smith, I, the undersigned, am a senior in the computer Science Department of Tsinghua University.At the moment, I am writing my graduation thesis and in urgent need of some reference materials so that I write to you for help.Theinformationon theapplicationof computer amonguniversity studentsin North Americaisthe material that I need.Most importantly, the relevant statistics and reports should cover the past two decades.And allthe materialsmustbepublicationsofnationallevel.Last but not least important, I would like to highlight the importance of the material to me.The material which I ask you for help will to a great extent decide the failure or success of my graduation thesis since the title of my thesis is the application of computers on campus both at home and abroad over the past two decades.I have failed to find relevant up-to-date and detailed materials in China.Your help wouldbemuchappreciatedandIamlookingforwardto yourreply.Sincerely Yours 10.A Letter of Invitation Dear Beckham, First of all, please allow me to express my heartfelt invitation to you.Since the Spring Festival is comingshortly,Isincerelyinviteyouto cometo Chinaandspendtheholidaywith me.Spring Festival is of much importance to Chinese people.It has a long history and Chinese have attached much importance to the holiday.To be exact, the Spring Festival has been the most significant holiday.The Spring Festival is to Chinese what Christmas is to the Westerners.Ifyoucome, Iamgoingtoaccompanyyoutofairgrounds,whereyoucanhaveacloselook at some of the Chinese traditions.I am looking forward to your reply.Sincerely Yours

d3 外貿(mào)業(yè)務(wù)全套英文郵件范文 1.向顧客推銷商品

Dear Sir: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market-that it is the best mountain bike available.Enclosed is our brochure.Yours faithfully 2.提出詢價(jià)

Dear Sir: Jun.1, 2001 We receivedyourpromotional letter andbrochuretoday.We believethatyourwoulddowellherein the U.S.A.Kindly send us further details of your prices and terms of sale.We ask you to make every effort to quote at competitivepricesinorderto secureourbusiness.We lookforward tohearingfromyousoon..Truly 3.迅速提供報(bào)價(jià)

Dear Sir: June4,2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike.It gives us great pleasure to send along the technical information on the model together with the catalog and price list.After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand.We look forward to the opportunity of being of service of you.4.如何討價(jià)還價(jià)

Dear Sir: June8,2001 We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are prepared to grant

us a discount of 10% for a quantity of 200, we would agree to your offer.You should note that some price cut will justify itself by an increase in business.We hopeto hearfromyousoon.Yours truly 5-1同意進(jìn)口商的還價(jià)

Dear Sirs: June12, 2001 Thank you for your letter of June the 8th.We have accepted your offer on the terms suggested.Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of this product unfavorably.However, for your orderwehave kept ourpricesdown.Sincerely 5-2拒絕進(jìn)口商的還價(jià) Dear Sirs: June12, 2001 Thank you for your letter of June the 8th.We regret that we cannot meet your terms.We must point out that the falling market here leaves us little or no margin of profit.We must ask you for a keener price in respect to future orders.At present the best discount offered for a quantity of 200 is 5%.Our current situationleavesuslittleroomto bargain.We hopeyouwill reconsiderthe offer.Truly 6.正式提出訂單

Dear Sir: June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted.We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September.The enclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly 7.確認(rèn)訂單

Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes.We will make every possible effort to speed up delivery.We will advise you of the date of dispatch.We are at your service at all times.Sincerely 8.請求開立信用證

Gentlemen: June18,2001 Thank you for your order No.599.In order to execute it, please open an irrevocable L/C for the amountofUS$50,000inour favor.ThisaccountshallbeavailableuntilSep.20.UponarrivaloftheL/C we will pack and ship the order as requested.Sincerely 9.通知已開立信用證

Dear Sir: June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms.According to your request for opening an irrevocable L/C, we have instructed the Beijing City

Commercial Bank to open a credit for US$

50,000in your favor, validuntilSep.20.Pleaseadviseusby fax whentheorderhas been executed.Sincerely 10.請求信用證延期

Dear Sir： Sep.1,2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory.We are afraid that your L/C will be expire before shipment.Therefore, pleaseexplainoursituationto yourcustomersand securetheirconsentto extendtheL/C toSept.30.Sincerely 11.同意更改信用證

Gentlemen: Sept.5,2001 We received yourletter today andhaveinformed ourcustomersof yoursituation.As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30.Pleasekeepusabreastof anynewdevelopment.Sincerely

第四篇：電子郵件營銷分析報(bào)告

電子郵件營銷分析報(bào)告

我門組選的主題是微長沙，橫幅廣告的標(biāo)語為“微長沙，微生活，無微不至。”以此為主心骨，我們組撰寫了營銷廣告，想自己的50名QQ好友發(fā)送電子郵件。

我自己發(fā)送50封電子郵件之后，僅收到4人自動回復(fù)，親自回復(fù)的電子郵件沒有一封，也沒有收到QQ好友對此的詢問。

我覺得這主要有以下幾個(gè)原因：

1、人們對“微長沙”不感興趣。

2、別人以為是普通的廣告郵件，不予回復(fù)。

3、我們制作的廣告沒有吸引力。

4、我發(fā)送的QQ好友具有片面性。

由此我們可以得出電子郵件營銷的利與弊：

利

1、連續(xù)推銷的機(jī)會，網(wǎng)站設(shè)計(jì)以及電子雜志策劃得當(dāng)，注冊電子雜志的轉(zhuǎn)化率達(dá)到20%左右也是常見的。相對于1%的銷售轉(zhuǎn)化率，通過電子郵件營銷將極大地提高最終銷售轉(zhuǎn)化率。

2、幾乎完美的營銷渠道，電子郵件營銷之所以效果出眾，甚至造成垃圾郵件橫行，最重要的原因之一是成本十分低廉。只要有郵件服務(wù)器，聯(lián)系10 個(gè)用戶與聯(lián)系成千上萬個(gè)用戶，成本幾乎沒什么區(qū)別。當(dāng)然如果你要發(fā)上百萬封郵件，情況就不同了，因?yàn)樾枰獙Ｓ玫姆?wù)器及非常大的帶寬。

3、電子郵件營銷還使網(wǎng)站營銷人員能長期與訂戶保持聯(lián)系。訂閱者連續(xù)幾年看同一份電子雜志是很常見的。互聯(lián)網(wǎng)上信息令人眼花繚亂，多不勝數(shù)。

弊

1、用戶一般稱之為“垃圾郵件”，既是，提供的郵件內(nèi)容對用戶不感興趣。

2、不尊重用戶權(quán)力的情況下強(qiáng)制用戶接收郵件

3、反感郵件發(fā)送方，從而降低你的品牌美譽(yù)度，如果你的產(chǎn)品或服務(wù)是在用戶心中留有較好印像的話，則你通過垃圾郵件營銷則會起到反效果。

第五篇：當(dāng)當(dāng)失算于Email營銷

當(dāng)當(dāng)失算于Email 營銷

來源:ectook

近日關(guān)注到當(dāng)當(dāng)在其聯(lián)盟計(jì)劃中增加了Email 營銷，用其作為一個(gè)新的銷售促進(jìn)方式并且大張旗鼓地宣傳。顯然當(dāng)當(dāng)注意到Email 營銷在網(wǎng)絡(luò)營銷多種方式中所具有的便捷、低廉等諸多優(yōu)勢，借此在日益競爭激烈的中國B2C 電子商務(wù)市場中獲得更多的客戶。但此舉放在垃圾郵件盛行的今天，對于當(dāng)當(dāng)來說，太過于冒險(xiǎn)，很有可能“身敗名裂”。當(dāng)當(dāng)必將失算！馮英鍵先生在其著作《Email 營銷》書中對Email 營銷是這樣定義的：Email 營銷是在用戶事先許可的前提下，通過電子郵件的方式向目標(biāo)用戶傳遞有價(jià)值信息的一種網(wǎng)絡(luò)營銷手段。按照這個(gè)定義，有效的Email 營銷必須具備同時(shí)下列三個(gè)條件：基于用戶許可、通過電子郵件傳遞信息、信息對用戶是有價(jià)值的。

而當(dāng)當(dāng)聯(lián)盟的Email 營銷是游離在有效的Email 營銷之外。當(dāng)當(dāng)對加入Email 營銷設(shè)置的程序是申請加入email 營銷--->等待審批--->審批通過接受信體代碼以及操作注意事項(xiàng)

--->開始操作執(zhí)行等步驟，中間有審批制度。但當(dāng)當(dāng)聯(lián)盟寬松的審查制度會讓眾多的垃圾郵件發(fā)送者混入其中，諸多的用戶郵件列表是沒有得到用戶許可的。當(dāng)當(dāng)聯(lián)盟中對加入Email營銷的條件概括是“無論你是公司還是以個(gè)人形式加入，只要你已經(jīng)擁有發(fā)直郵廣告的資 源，或者能夠得到這資源，敬請加入！歡迎具有網(wǎng)絡(luò)直郵業(yè)務(wù)和能力的公司加入合作(包括廣告、營銷服務(wù)以及有一定規(guī)模會員制、社區(qū)服務(wù)等等公司)”。也就是說只要你有相關(guān)郵件列表資源或者能夠得到相關(guān)資源的客戶都可以加入。如此低的門檻，幾乎人人都可以參與。當(dāng)當(dāng)聯(lián)盟還告訴你發(fā)送對象“可以自己采集直郵列表，然后進(jìn)行群發(fā)”，這樣就等同于鼓勵(lì)客戶利用軟件未經(jīng)許可收集網(wǎng)絡(luò)上的電子郵件地址，然后大量發(fā)送。這就與Email 營銷的宗旨背道而馳了。這樣發(fā)展下去，就是廣大網(wǎng)民的郵箱又多了不少是推薦當(dāng)當(dāng)商品的垃圾郵件，勢必引起網(wǎng)民的反感。那么當(dāng)當(dāng)就是“搬起石頭砸自己的腳了”。

而在今天相關(guān)打擊垃圾郵件的立法還不健全，正當(dāng)?shù)腅mail 營銷和垃圾郵件還不能從法律上嚴(yán)格區(qū)分，不少人把兩者混為一談。當(dāng)當(dāng)這個(gè)時(shí)候推出Email 營銷聯(lián)盟恐怕會被社會一棒子打死。就象屏蔽發(fā)送垃圾郵件的服務(wù)器一樣，以后懲治垃圾郵件的重點(diǎn)放在了以“當(dāng)當(dāng)”名義發(fā)送的郵件，那就可怕了。

有人說，現(xiàn)今垃圾郵件泛濫到連發(fā)垃圾信的商家都已經(jīng)覺得發(fā)垃圾信實(shí)在沒什么效果了。在這個(gè)時(shí)候，當(dāng)當(dāng)推出Email 營銷真是不明智。當(dāng)當(dāng)?shù)腅mail 營銷應(yīng)該緩行或者提高合作條件，把合作者局限于擁有經(jīng)過許可的郵件列表者。