第一篇：上海交通大學(xué)繼續(xù)教育學(xué)院專家講座小作業(yè)范文

1.《專家講座》第一講演講人和演講的主要內(nèi)容是（A）。

A.王耕教授演講的主要內(nèi)容是國際金融危機(jī)下中小企業(yè)財(cái)務(wù)成本管理應(yīng)對策略－戰(zhàn)略成本管理的理論和實(shí)務(wù)探索

B.湯云為教授演講的主要內(nèi)容為會計(jì)準(zhǔn)則的新變化

C.王耕教授演講的主要內(nèi)容為企業(yè)風(fēng)險(xiǎn)管理

D.湯云為教授 演講的主要內(nèi)容為企業(yè)期權(quán)定價(jià)

2.《專家講座》第二講演講人是（B）教授，演講的題目是：經(jīng)濟(jì)學(xué)“帝國主義”。

A.王耕B.胡海鷗C.胡偉D.朱偉

3.《專家講座》課程一共有幾（D）講。

A.五講B.七講C.九講D.十四講

4.《專家講座》第九、十、十二講的演講人分別為（A）。

A.朱軍生教授、劉寅斌博士和朱偉教授B.湯云為教授、劉寅斌博士和朱偉教授C.胡偉、湯云為教授、劉寅斌博士D.湯云為教授、劉寅斌博士和王耕教授

5.《專家講座》第五、七講的演講人和他們演講的題目分別為（A）。

A.胡偉教授演講題目《公共管理的理論前沿與發(fā)展趨勢》和 李國振教授演講題目為《如何成為《現(xiàn)代組織的優(yōu)秀主管》》

B.胡偉教授演講題目《如何成為《現(xiàn)代組織的優(yōu)秀主管》》和 李國振教授演講題目為《公共管理的理論前沿與發(fā)展趨勢》

C.朱軍生教授演講題目《公共管理的理論前沿與發(fā)展趨勢》和 朱偉教授演講題目為《如何成為《現(xiàn)代組織的優(yōu)秀主管》》

D.朱軍生教授演講題目《如何成為《現(xiàn)代組織的優(yōu)秀主管》》和 朱偉教授演講題目為《公共管理的理論前沿與發(fā)展趨勢》

第二篇：上海交通大學(xué)繼續(xù)教育學(xué)院英語聽力期末考試試題

Section A Directions: In this section, you will hear 20 short conversations.At the end of each conversation, a question will be asked about what was said.Both the conversation and the question will be spoken only once.(1-10選自1999年6月份四級；11-15選自第二次作業(yè)；16-20選自2001年六月份四級)

1.選D W: Excuse me, Sir.You are not supposed to be here.This area is for airport staff only.M: I'm sorry, I didn't note the sign.Q: What do we learn from the conversation? A)The area is for passengers only.B)The woman is asking the man to leave.C)The woman feels sorry for the man.D)The man is a member of the staff.2.選C W: If I buy some plants for the house, will you water them for me while I'm a way? M: Sure I will, if you water mine while I am on vacation.Q: What will the man do for the woman? A)Water her plants while she is away.B)Clean her house while she is away.C)Water her plants when he is not at work D)Buy her some plants and take care of them.3.選C W: Excuse me, Professor Hill.May I ask you a few questions? M: Yes, of course.But I'm sorry I have a class at ten.Why don't you come in my office hours.That is 4 to 5 P.m.Monday, Thursday and Friday.Q: Why can't professor Hill answer her question now? A)He doesn't have time.B)It's not his office hour.C)He is too tired after class.D)He will only be available in the afternoon.4.選A M: I don't feel like going out.Why don't we just stay home and watch TV instead? W: Come on!You promised to take me out for dinner and to the theatre on my birthday.Q: What do we learn from the conversation? A)The man promised her a gift on her birthday.B)The woman doesn't like watching TV.C)The woman insists on going out.D)The man is too tired to go out.5.選B W: I'm thinking of taking five courses next semester.M: Wouldn't four be wiser? Q: What does the man mean? A)It is wiser to take more than four courses.B)The man will take four courses next semester.C)There are too many courses offered to students.D)The woman should take fewer courses next term.6.選B W: I want to ask the Johnsons to come to the party.Do you know their address? M: No.But I like them to come.I think Tom can give you their address.Q: What is the woman going to do? A)Invite Tom to the party.B)Tell Tom to pick up the Johnsons.C)Get the Johnsons' address D)Ask Tom to send an invitation.7.選D W: Is Jane looking forward to going home for the summer? M: She is counting the days.Q: What does the woman imply? A)Jane is on her way home.B)Jane is looking for a summer job.C)Jane is packing for the summer vacation.D)Jane is eager to go home for the vacation.8.選A W: I think I will take the half-day tour of the city.M: Why not the whole day? Q: What does the man suggest? A)Touring the city on a fine day.B)Spending more time on sightseeing.C)Visiting the city with a group.D)Taking the man with her on the tour.9.選C M: This is a one-way street.Didn't you see the sign? W: Sorry.I didn't.Q: What do we learn from the conversation? A)The woman is driving too fast.B)The woman has broken a traffic rule.C)The woman is driving at a slow speed.D)The woman has parked her car in a wrong place.10.選A W: I ought to call Joan, and tell her about the reception this evening.M: Why bother? You will see her at lunch.Q: What does the man mean? A)She may see Joan's brother at lunch.B)She must call on Joan after the reception.C)She can tell Joan when she sees her at noon.D)She should tell Joan's brother about the reception.11.選BI’ll look for it later.Right now I need your help fixing this bookshelf before painting it.Q: What will they do first?（場景—干活。Right now I need your help fixing this bookshelf）A.Write a letter.B.Fix a bookshelf.C.Paint the bookshelf.D.Search for a pen.12.選AThat’s true.After studying mathematics for three years, she changed her major to architecture.Q: What is true of Amy?（場景—談?wù)撍?。?xì)節(jié)，now she has just found a job as an engineer）A.She is an engineer.B.She is a mathematician.C.She is the manager of a company.D.She is an artist.13.選DShe ran out of milk and went out to go get some.Q: Where is Mary?（場景—談?wù)撍巳ハ颉ＵZ速較快，She ran out of milk and went out to go get some.）A.She has gone home.B.She has gone out for a walk.C.She is getting a newspaper.D.She is at a store.14.選CWe have to cross off（除去）fifteen names from our original list of one hundred.Q: How many people do they expect to attend the party?（細(xì)節(jié), 數(shù)字計(jì)算，100－15=85）

A.15.B.50.C.85.D.100.15.選BI’ve been sick for 3 days.Q: What does the woman mean?（場景—談?wù)撔袆?。間接回答，I’ve been sick for 3 days.）A.The new teacher is sick.B.She hasn't met the new teacher yet.C.There are three new teachers.D.She didn’t like the new teacher.16.選B W:Why didn't you make an appointment to see the doctor last week when you first twist your ankle? M:The injury didn't seem serious then.I decided to go today,because my foot still hurt when I put my weigh on it.Q:Why didn't the man.see the doctor earlier? A)His injury kept him at home.B)He didn't think it necessary.C)He was too weak to see the doctor.D)He failed to make an appointment.17.選C M:I wonder if Suzy will be here by 5 o'clock.W:Her husband said she left home at 4:30.she should be here at 5:10,and 5:15 at the latest.Q:what time did Suzy leave home? A)5:15 B)5:10 C)4:30 D)5:00

18.選B W:When will you be through with your work,John? M:who knows? My boss usually finds something for me to do at the last minute.Q:What do we learn from the conversation? A)The man needs help.B)The man is complaining.C)The man likes his job.D)The man is talking with his boss.19.選C W:I don't know what I'm going to wear to the party.All of my clothes look so old and I can't afford something new.M:Why don't you wear your black silk dress? Q:What is the woman going to do? A)Wear a new dress.B)Make a silk dress.C)Attend a party D)Go shopping.20.選D M:How did you like yesterday's play? W:Generally speaking,it was quite good.The part of secretary was played wonderfully,but I think the man who played the boss was too dramatic to be realistic.Q:How does the woman feel about the man's acting in the play? A)He played his part quite well.B)He was not dramatic enough.C)He proformed better than the secretary D)He exaggerated his part.Section B Directions：In this section you will hear a conversation．The conversation will be spoken twice．There are five questions about the conversation．For each question there are four choices marked A，B，C and D．Decide on the best answer and then mark the corresponding letter on the Answer Sheet with a single line through the center． Questions 21-24選自交大英語聽力課本New Test 4 Part II-Conversation1(內(nèi)容略)

Questions 25-26選自第二次作業(yè)Question 8 and 9 W: Peter, you’ve been so busy lately that we don’t see you any more.M: I’ve been trying to finish this research project so that I can present my findings at the annual conference in July.W.But that’s 2 months away.You’ve still got lots of time.M.Not really.You see.I’ve just organized all the notes of the research, but it will take me almost 2 months to type them.W: Well, if that“s your only problem, I can type up your paper in less than 2 weeks.25.選A Q:What does the woman offer to do for the man?（細(xì)節(jié)考察，I can type up your paper in less than 2 weeks.）A.Type his paper.B.Help him with his research.C.Present his findings at the July conference.D.Organize all the notes.26.選D Q:What month is it now?（細(xì)節(jié)推斷，I can present my findings at the annual conference in July/ But that’s 2 months away）

A.February.B.July.C.September.D.May.Questions 27-28選自交大英語聽力課本New Test 1 Part II-Conversation3(內(nèi)容略)

Part III.Passages In this section you will hear 3 passages.In this section, you will hear 3 short passages.At the end of each passage, you will hear some questions.Both the passage and the questions will be spoken only once.Questions 29-32選自交大英語聽力課本New Test 2 Part III-Passage 1 An elderly woman yesterday made a legal claim against a department store because it had wrongly accused her of stealing a Christmas card.Ms.Doss white, 72 years old, is claiming $ 3000 damages from the store for wrongful arrest and false imprisonment.Ms.White visited the store while doing Christmas shopping, but did not buy anything.She was followed through the town by a store manager.He had been told that a customer saw her take a card and put it in her shopping bag.He stopped her at a bookstore as she was reading a book.Ms.White said.“This man, a total stranger, suddenly grasped my bag and asked if he could look in it.” She was taken back to the store and shut in a small room in full view of shop pers for 20 minutes until the police arrived.At the police station she was body-searched and nothing was found.Her lawyer said the department store sent an in sincere apology and they insisted that she may have been stealing.The hearing continues today.29.選D Q:What does the story tell us about the old woman? A)She was found stealing in a bookstore.B)She caught someone in the act of stealing.C)She admitted having stolen something.D)She said she was wrongly accused of stealing.30.選D Q:What was said to have been stolen? A)A book.B)$3,000.C)A handbag.D)A Christmas card.31.選B Q:What happened to Ms.White after she was taken back to the store? A)She was questioned by the police.B)She was shut in a small room for 20 minutes.C)She was insulted by the shopper around her.D)She was body-searched by the store manager.32.選C Q:What was now the attitude of the department store in this legal case? A)They refused to apologize for having followed her through the town.B)They regretted having wrongly accused her of stealing.C)They still suspected that she was a thief.D)The agreed to pay her $3,000 damages.Questions 33-35選自交大英語聽力課本New Test 2 Part III-Passage 1

Language shows the way that man looks at the world around him.Man lives in a world of words.By talking to one another people are able to know and understand one another.A people’s language allows them to do this.But not all the people of the world speak the same language.This can cause people and nations not to understand or agree with one another.Different languages see the world in different ways.Each group of people thinks that its language is the best, other languages seem strange or wrong.But each language is clear to the people that speak it.Every language in the world has words that tell the time, age, sex and the way of life of people that speak it.The language of a nation shows the customs and values of its people.33.選B Q:Why can different languages cause misunderstanding and disagreement between peoples of different languages according to the passage?（細(xì)節(jié)考察，But not all the people of the world speak the same language.This can cause people and nations not to understand or agree with one another.）A.Because each group of people thinks that its language is the best.B.Because not all languages see the world the same way.C.Because different languages tell the time, age, sex and the life of people in different ways.D.Because a nation has customs different from those of another nation.34.選D Q: How do people usually understand one another?（細(xì)節(jié)考察，By talking to one another people are able to know and understand one another.）

A.By looking at the world around them.B.By stopping thinking their own language is the best.C.By getting rid of disagreement.D.Through languages.35.選C Q:What can be found in a people’s language?（細(xì)節(jié)考察，The language of a nation shows the customs and values of its people.）A.How to live in a world of words.B.How to understand the people of different languages.C.Its cultural values.D.Its customs similar to another nation’s.Questions 36-40無參考 36.選D A.It is the most important event in life.B.It is an expression of love.C.It is a global ceremony.D.It is a universal symbot.37.選B A.They threw rice at each other.B.They sprinkled rice at people around them.C.They ate rice together.D.All of the above.38.選C A.Protecting the newlyweds from evil spirits.B.Having plenty of children.C.Breathing high spirits into the newlyweds.D.A fruitful life in the future.39.選B A.Longevity B.Sincerity C.Friendship D.Fruitfulness

40.選C A.It is charged with new meaning nowadays.B.Most of its ancient meaning has been lost.C.It has become much simpler in moderm times.D.It is still practiced today.

第三篇：上海交通大學(xué)繼續(xù)教育學(xué)院澳洲名校直通車（推薦）

高考不是“獨(dú)木橋”?？埔材茏x名校

－“?？品?jǐn)?shù)線考生的逆襲”

上海交通大學(xué)繼續(xù)教育學(xué)院－澳洲名校直通車

隨著國內(nèi)高考的日益臨近，考生及家長也到了命運(yùn)選擇時(shí)，有的考生和家長擔(dān)憂高考成績發(fā)揮不利從而影響升讀院校及專業(yè)，紛紛尋求適合自已的海外升學(xué)路徑，以求在國內(nèi)高考失利之后可以順利取得海外名校升學(xué)資格，高考“獨(dú)木橋”限制了眾多學(xué)子的潛力發(fā)展及升學(xué)之路，高中分班“文或理”大學(xué)分段“本或?qū)！睂I(yè)已定“文理不同”，諸如此類原因迫使考生在臨考前心理壓力驟然直上，往往十分能力已去其三，考試當(dāng)天如果再面臨身體、心理、時(shí)間（生病、緊張、遲到）等因素，只能望考興嘆，再戰(zhàn)明年??從而年復(fù)一年；

但是，伴隨海外眾多名校伸向內(nèi)地學(xué)子的橄欖枝，家長和考生又不得不慎而又慎待之，國家、學(xué)校、專業(yè)、要求、文憑、費(fèi)用??考生和家長又變得迷茫，哪條路才是最適合自已申請的，國內(nèi)鋪天蓋地的宣傳，院校、機(jī)構(gòu)、課程、升學(xué)類型：1+3、2+2、3+1、4+0??，家長和考生不得不抽出寶貴時(shí)間參與眾多說明會一一求得驗(yàn)證，尤其是高考成績剛達(dá)本科線或者專科線的考生，在內(nèi)地院校及專業(yè)課程選擇匱乏之跡，如何獲得海外名校青睞或者申請到適合自已的海外院校專業(yè)；

在此，考生和家長要先做些準(zhǔn)備工作：

你有哪些優(yōu)勢？

你想要得到什么（學(xué)歷文憑、專業(yè)知識、畢業(yè)實(shí)踐、工作移民?）？

你是否足夠達(dá)到申請?jiān)盒Ｒ螅ㄊ欠裼凶銐虻挠⒄Z能力完成課程），如未達(dá)到怎樣提升？ 你對申請?jiān)盒＜罢n程的了解是否足夠，哪些是必修課，哪些是選修課？

你是否有足夠支付留學(xué)的全部費(fèi)用？

你選擇的課程和您未來想從事的職業(yè)是否有關(guān)聯(lián)？

你完成該專業(yè)課程，最終是否能掌握你所希望的學(xué)到的知識？

你選擇就讀的專業(yè)課程，畢業(yè)后就業(yè)前景如何？????

在完成上述問題后，考生和家長應(yīng)該對如何選擇國家、院校和專業(yè)課程升學(xué)有了初步方向，之后所要準(zhǔn)備的是如何達(dá)成即定目標(biāo)，如果考生真的在高考后成績只達(dá)?？凭€，在國內(nèi)升學(xué)除了?？祁愒盒：拖拗频膶I(yè)選擇外，在有海外名校作為升學(xué)備選的當(dāng)前，真的沒必要墨守成規(guī)的選擇“獨(dú)木橋”，在去年很多所謂國內(nèi)“專科段”的高考應(yīng)屆生，選擇了參加上海交通大學(xué)繼續(xù)教育學(xué)院－澳洲名校直通車舉辦的留學(xué)橋課程，截止目前已經(jīng)獲得多所澳洲名校錄取，專科分線數(shù)的考生已經(jīng)逆襲了本科同學(xué)；在現(xiàn)今“學(xué)士滿街走、碩士多如狗、只有博士可以抖一抖”的學(xué)歷貶值時(shí)代，國內(nèi)?？坪筒糠直究茖W(xué)歷真的是很難有足夠的競爭力，畢業(yè)即失業(yè)也成為了習(xí)以為常的事，但是作為具備“海外名校學(xué)歷”和“專業(yè)實(shí)操技能”雙重能力的你，競爭能力可想而知，在海外名校學(xué)習(xí)的你，擁有學(xué)術(shù)自由的學(xué)習(xí)環(huán)境、激發(fā)潛力的校園發(fā)展平臺、具備中西文化背景和海外的同學(xué)關(guān)系??國內(nèi)高考“?？凭€”的同學(xué)們，你還在等什么？上海交通大學(xué)繼續(xù)教育學(xué)院－澳洲名校直通車，將是你邁入澳洲名校大門的最佳選擇！

第四篇：上海交通大學(xué)繼續(xù)教育學(xué)院網(wǎng)絡(luò)教育試題(模擬)[小編推薦]

上海交通大學(xué)繼續(xù)教育學(xué)院網(wǎng)絡(luò)教育試題紙

課程名稱：管理信息系統(tǒng)

試卷類型：模擬卷（閉卷）

一、單項(xiàng)選擇題（每題 4 分，共 20 分，答案請?zhí)钤谝韵吕ㄌ栔校?.（B）2.（D）3.（A）4.（C）5.（C）1．按作用，信息可分類為___有用信息____、無用信息和干擾信息。

A、初級信息 B、有用信息 C、加工信息 D、有價(jià)值信息

2．信息系統(tǒng)的研究視角：技術(shù)視角、技術(shù)-管理視角、管理-技術(shù)視角、___社會___-技術(shù)視角。

A、管理 B、組織

C、行為

D、社會

3．信息管理的過程包括信息收集、信息傳輸、信息加工和信息__儲存___。A、儲存 B、輸出 C、處理 D、表達(dá)

4．?dāng)?shù)據(jù)是未經(jīng)加工的__原始資料________。

A、數(shù)據(jù) B、材料

C、原始資料

D、自然資源

5．按_管理手段_，信息管理可以分類為手工信息管理、信息技術(shù)管理、信息資源管理等。A、信息活動 B、信息處理 C、管理手段 D、數(shù)據(jù)加工

二、選擇填空題（每題 4 分，共 20 分，請分別選擇以下 10 個(gè)答案填空）1.（h）2.（j）3.（d）4.（e）

答案：a.流程 b.層級 c.可重復(fù)的 d.交易

f.推理 g.供應(yīng)鏈 h.管理平臺 i.創(chuàng)造

5.（c）

e.流程再造 j.業(yè)務(wù)數(shù)據(jù)

1．從管理系統(tǒng)的角度看，ERP 是整合企業(yè)管理理念、業(yè)務(wù)流程、基礎(chǔ)數(shù)據(jù)和制造資源，用系統(tǒng)化的管理思想為企業(yè)決策層及員工提供決策運(yùn)行手段的__ 管理平臺________。

2．事務(wù)處理系統(tǒng)服務(wù)于組織作業(yè)層，是指負(fù)責(zé)記錄、處理并報(bào)告組織中重復(fù)性的日常活動，記錄和更新企業(yè)_業(yè)務(wù)數(shù)據(jù)___的信息系統(tǒng)。

3．組織間的合作模式有 3 種：____交易____型、流程型和交互型。

4．企業(yè)__流程再造___是指以企業(yè)流程為改造對象，從顧客的需求出發(fā)對企業(yè)流程進(jìn)行基礎(chǔ)性的再思考和根本性的再設(shè)計(jì)，以達(dá)到成本、質(zhì)量、服務(wù)和速度等現(xiàn)代關(guān)鍵業(yè)績指標(biāo)的巨大提高。

5．電子數(shù)據(jù)交換主要用于預(yù)先商定的、__可重復(fù)的____商業(yè)事務(wù)和信息的自動流轉(zhuǎn)，由計(jì)算機(jī)自動讀取，而無需人工干預(yù)或人為介入。

三、判斷題（每題 4 分，共 20 分，請?jiān)诶ㄌ栔刑顚懘鸢?，X 表示錯(cuò)，O 表示對）

1.（X）2.（X）3.（X）4.（O）5.（O）

1．HTTP 地址能保證接入 TCP/IP 網(wǎng)絡(luò)的每臺計(jì)算機(jī)在相互通信的過程中能夠相互識別。X 2．移動商務(wù)自身具有許多獨(dú)特的優(yōu)勢和特點(diǎn)，增加移動性和體現(xiàn)整體性是移動商務(wù)的兩個(gè)基本特點(diǎn)：它體現(xiàn)在無處不在、便利性、交互型、個(gè)性化、定位性等。X

3．人工智能是從大量的、不完全的、模糊的和隨機(jī)的實(shí)際應(yīng)用數(shù)據(jù)中提取隱含的、人們事先不知道但又有一定價(jià)值的信息和知識的過程。簡單說數(shù)據(jù)挖掘是一種在數(shù)據(jù)庫或數(shù)據(jù)倉庫中尋找有價(jià)值信息的過程。X

4．從管理角度看，SCM 是信息技術(shù)和管理思想融合后創(chuàng)新的管理模式；從組織角度看，SCM 是一種虛擬企業(yè)，執(zhí)行供應(yīng)鏈中從供應(yīng)商到最終客戶的物流計(jì)劃和控制功能，借助信息技術(shù)實(shí)現(xiàn)客戶滿意度為目標(biāo)的服務(wù)化管理，是 21 世界的管理理論創(chuàng)新。O

5．一般而言，電子商務(wù)是利用計(jì)算機(jī)軟、硬件設(shè)備和網(wǎng)絡(luò)基礎(chǔ)設(shè)施，通過電子網(wǎng)絡(luò)環(huán)境進(jìn)行的各種商務(wù)活動。O

四、作圖題（10 分）

1、給出下圖名稱，并說明用途。

五、論述題（10 分）移動商務(wù)（Mobile Commerce，M-Commerce），也稱 M-Business，是指用戶在 Internet 應(yīng)用的現(xiàn)代無線通信網(wǎng)絡(luò)平臺上，借助移動的智能終端進(jìn)行的任何與商務(wù)相關(guān)的業(yè)務(wù)活動。移動商務(wù)幫助客戶借助使用（手機(jī)、PDA、筆記本電腦等）智能終端在任何時(shí)間（Anytime）、任何地點(diǎn)（Anywhere）、使用任何可用的方式（Anyway）（即 3A 服務(wù)）得到相應(yīng)的商務(wù)服務(wù)。增加移動性和體現(xiàn)個(gè)性化是移動商務(wù)的兩個(gè)基本特點(diǎn)：它體現(xiàn)在無處不在、便利性、交互型、個(gè)性化、定位性等。從信息流的角度看，移動商務(wù)的應(yīng)用業(yè)務(wù)分為 3 種：“推式（Push）”業(yè)務(wù)、“拉式（Pull）”業(yè)務(wù)和“互動式（Interactive）”業(yè)務(wù)。請簡述上述三種移動商務(wù)的應(yīng)用業(yè)務(wù)異同并舉生活中的例子說明。a)“推式（Push）”業(yè)務(wù)主要用于商務(wù)信息的發(fā)布與使用。其應(yīng)用領(lǐng)域包括時(shí)事新聞、天氣預(yù)報(bào)、股市行情、交通路況信息和廣告等。

b)“拉式（Pull）”業(yè)務(wù)主要用于信息和服務(wù)的個(gè)人定制接受。其應(yīng)用領(lǐng)域包括服務(wù)賬單、電話號碼、旅游信息、航班信息、定制電影與音樂服務(wù)信息等。

c)“互動式（Interactive）”業(yè)務(wù)包括移動網(wǎng)上購物、網(wǎng)上證券交易、網(wǎng)上在線競拍等。

六、案例分析題（20 分）

海爾集團(tuán)是世界第四大白色家電制造商，中國電子信息百強(qiáng)企業(yè)之首，在全球 30 多個(gè)國家建立了本土化的設(shè)計(jì)中心、制造基地和貿(mào)易公司。2006 年，海爾全球營業(yè)額達(dá)到 1,075億元。2007 年海爾品牌價(jià)值高達(dá) 786 億元，智能家居集成、網(wǎng)絡(luò)家電、數(shù)字化、大規(guī)模集成電路和新材料等技術(shù)領(lǐng)域處于世界領(lǐng)先水平。海爾已躋身世界級品牌行列，隨著全球市場的擴(kuò)張，海爾的影響力快速上升。

海爾集團(tuán)以業(yè)務(wù)流程再造為基礎(chǔ)，以訂單信息為中心，帶動物流和資金流的統(tǒng)一，實(shí)現(xiàn)零庫存、零運(yùn)營資本和與用戶零距離的目標(biāo)，解決了信息系統(tǒng)不支持三碼（人碼、訂單碼、物碼）合一、不支持訂單執(zhí)行全過程管理、不支持客戶管理等問題，實(shí)現(xiàn)了企業(yè)的全面信息化。

海爾的全面信息化構(gòu)建了全集團(tuán)的統(tǒng)一營銷、采購和結(jié)算系統(tǒng)；利用全球供應(yīng)鏈資源，輔以支持流程和管理流程，搭建起全球采購配送網(wǎng)絡(luò)；以市場鏈為主線實(shí)現(xiàn)了企業(yè)內(nèi)外信息系統(tǒng)的集成和同步執(zhí)行，帶動了供應(yīng)鏈合作伙伴企業(yè)的信息化。

海爾利用“前臺一張網(wǎng)（指海爾的客戶關(guān)系管理 CRM 網(wǎng)站），后臺一條鏈（指海爾的市場鏈）”的閉環(huán)系統(tǒng)，構(gòu)建了全供應(yīng)鏈的集成和應(yīng)用統(tǒng)一界面 OneFace，通過供應(yīng)鏈（SCM）系統(tǒng)、企業(yè)資源計(jì)劃（ERP）系統(tǒng)、物流配送系統(tǒng)、資金流管理系統(tǒng)、分銷管理系統(tǒng)、客戶服務(wù)響應(yīng)系統(tǒng)等子系統(tǒng)之間的無縫連接，實(shí)現(xiàn)了對客戶、供應(yīng)商和最終用戶的增值服務(wù)。

海爾通過企業(yè)與客戶（B2C）電子商務(wù)網(wǎng)站實(shí)現(xiàn)了與用戶（最終用戶）之間的“零距離”。海爾從 2001 年起，實(shí)現(xiàn)了電子商務(wù)交易、網(wǎng)上結(jié)算功能，并拓展了資金清算、異地資金在線管理、銀行帳的網(wǎng)上核對等新的結(jié)算功能。海爾的客戶服務(wù)系統(tǒng)擁有覆蓋全國包括 800 個(gè)坐席的呼叫中心、維修服務(wù)管理系統(tǒng)覆蓋超過了 12,000 個(gè)服務(wù)網(wǎng)點(diǎn)，為用戶提供從電話（或網(wǎng)站）溝通、銷售、維修到服務(wù)質(zhì)量跟蹤與產(chǎn)品質(zhì)量改善的全面的客戶服務(wù)。

海爾與客戶（銷售商）之間通過企業(yè)與企業(yè)（B2B）的 OneFace 界面以銷售驅(qū)動商品采購，通過集中采購、集中管理庫存、集中業(yè)務(wù)管理，有效改變了傳統(tǒng)業(yè)務(wù)操作模式中的無效環(huán)節(jié)。海爾各經(jīng)營體用一個(gè)窗口面對市場，統(tǒng)一進(jìn)行訂單采購、費(fèi)用結(jié)算、殘次處理、賬務(wù)對接和貨款結(jié)算。借助網(wǎng)絡(luò)遠(yuǎn)程制單，通過信息共享和數(shù)據(jù)集中處理，對外統(tǒng)一銷售，現(xiàn)場溝通，不僅減少了客戶商品庫存，降低了庫存成本，還加快了商品周轉(zhuǎn)，縮短了供貨周期。海爾與客戶共享信息、同步協(xié)作，建立了合同管理、采購管理、退換貨管理和工作流管理等模塊，實(shí)現(xiàn)了網(wǎng)上“標(biāo)準(zhǔn)”的采購管理和“便捷”的財(cái)務(wù)結(jié)算功能，使數(shù)據(jù)交互透明化。終端用戶的需求第一時(shí)間傳送到海爾信息系統(tǒng)，系統(tǒng)能夠及時(shí)響應(yīng)他們的要求，為客戶提供實(shí)惠和便利的同時(shí)也實(shí)現(xiàn)了客戶服務(wù)的增值。

海爾與分供方（供應(yīng)商）通過供應(yīng)商的 OneFace 監(jiān)控差異化要素 46 項(xiàng)，要素控制點(diǎn) 91 個(gè)。開發(fā) 6 大模塊、23 項(xiàng)差異化要素、57 個(gè)要控點(diǎn)，實(shí)現(xiàn)了系統(tǒng)自動取數(shù)，準(zhǔn)確性得到極大提高。通過一個(gè)平臺（采購支持平臺）、一個(gè)全流程精準(zhǔn)的信息流，優(yōu)化了流程 5 個(gè)，新增流程 6 個(gè)，取消 11 類 22 種“小單子”，使采購人員的效率提高 22%，發(fā)料人員的效率提高 17%。通過降低呆滯庫存、優(yōu)化單據(jù)、精準(zhǔn)數(shù)據(jù)、管理精細(xì)化和減員增效等措施，使供應(yīng)鏈成本平均每年降低 329 萬元。

海爾還實(shí)現(xiàn)了以生產(chǎn)工具和生產(chǎn)流程為主的全生產(chǎn)過程信息化，并與企業(yè)的管理信息化集成，使信息流、物流和資金流統(tǒng)一起來，融入海爾市場鏈管理模式中。

海爾分支機(jī)構(gòu)和生產(chǎn)車間遍布全球——48 個(gè)聯(lián)合研究中心，10 個(gè)信息分中心，員工總數(shù) 5 萬多人；海爾制造的 13,000 多種產(chǎn)品通過全球 58,000 多個(gè)營銷點(diǎn)銷往 160 多個(gè)國家和地區(qū)；每月有 60,000 多張訂單，訂購量超過 350 萬臺商品，型號數(shù)量超過 2,200 個(gè)；管理超過 38 萬種物料；通過 12,000 多個(gè)服務(wù)網(wǎng)點(diǎn)每月為 80 萬個(gè)用戶提供上門服務(wù)。2007 年起海爾通過全球增值系統(tǒng)將集團(tuán)內(nèi) ERP 無縫集成于一體。例如，原材料集中采購、原材料庫存、倉儲運(yùn)輸、生產(chǎn)計(jì)劃、工位原材料配送、成品下線、原材料倒沖、銷售、財(cái)務(wù)等業(yè)務(wù)。

實(shí)現(xiàn)企業(yè)全面信息化后，海爾由庫存生產(chǎn)轉(zhuǎn)變?yōu)榘磫紊a(chǎn)和大批定制。訂單平均響應(yīng)時(shí)間由 36 天降到 10 天，實(shí)現(xiàn)了準(zhǔn)時(shí)生產(chǎn)制（JIT）采購與配送，呆滯物資降低 73.8%，倉庫面積減少 50%，庫存資金減少 67%，物流中心吞吐當(dāng)量提高 40 倍，人力資源縮減到原來的10%，庫存資金周轉(zhuǎn)天數(shù)由 30 天降到 10 天，采購周期由 10 天減到 3 天。100%的采購訂單由網(wǎng)上下達(dá)，2006 年，B2B 采購額達(dá)到 300 億元，B2B 銷售額達(dá)到 9.9 億元，B2C 銷售額近1 億元。與同期對比，B2B 采購、B2B 銷售和 B2C 銷售分別增長了 20.4%、33.0%和 70.8%。

海爾集團(tuán)全面推進(jìn)企業(yè)信息化，通過構(gòu)建功能強(qiáng)大的信息系統(tǒng)，大大提高了企業(yè)的業(yè)務(wù)處理能力，改變了企業(yè)生產(chǎn)模式，加強(qiáng)了海爾與最終用戶、銷售商和供應(yīng)商的合作，順利打造了一個(gè)全球化的企業(yè)。海爾集團(tuán)已進(jìn)入世界 500 強(qiáng)企業(yè)之列。然而不僅海爾，全世界的企業(yè)都在努力建立信息系統(tǒng)，運(yùn)用網(wǎng)絡(luò)與 Internet 等信息技術(shù)使自己成為電子化的企業(yè)，使企業(yè)的效率、競爭力和獲利能力提升到新的高度。

海爾信息化過程中實(shí)現(xiàn)了以市場鏈為主線的信息系統(tǒng)集成。結(jié)合《管理信息系統(tǒng)》課程知識點(diǎn)學(xué)習(xí)，完成以下問題：

1．寫出案例中出現(xiàn)的與信息系統(tǒng)相關(guān)的名詞（至少 4 個(gè)）。

流程再造，企業(yè)與客戶（B2C）電子商務(wù)，客戶關(guān)系管理 CRM，企業(yè)與企業(yè)（B2B）

2．選擇問題 1 中已寫出的四個(gè)相關(guān)名詞，分別給出它們的含義。

企業(yè)流程再造是指以企業(yè)流程為改造對象，從顧客的需求出發(fā)對企業(yè)流程進(jìn)行基礎(chǔ)性的再思考和根本性的再設(shè)計(jì)，以達(dá)到成本、質(zhì)量、服務(wù)和速度等現(xiàn)代關(guān)鍵業(yè)績指標(biāo)的巨大提高。

企業(yè)與企業(yè)間電子商務(wù)（B2B，也稱B to B），是指企業(yè)與企業(yè)之間進(jìn)行的電子商務(wù)活動。例如企業(yè)通過Extranet和Internet網(wǎng)上向供應(yīng)商采購，網(wǎng)上向經(jīng)銷商批量銷售商品。

企業(yè)與消費(fèi)者間的電子商務(wù)（B2C），是指企業(yè)與消費(fèi)者之間進(jìn)行的電子商務(wù)活動。借助于Internet的在線銷售 和個(gè)性化訂單需求活動，企業(yè)或商家提供了商品和服務(wù)的在線零售業(yè)務(wù)。

客戶關(guān)系管理信息系統(tǒng)也稱CRM系統(tǒng)，是以最新的信息技術(shù)為手段，運(yùn)用先進(jìn)的管理思想，通過過業(yè)務(wù)流程與組織變革，幫助企業(yè)最終實(shí)現(xiàn)以客戶為中心的管理模式。

第五篇：上海財(cái)經(jīng)大學(xué)繼續(xù)教育學(xué)院

上海財(cái)經(jīng)大學(xué)繼續(xù)教育學(xué)院文件

上財(cái)繼發(fā) [2012]01號

關(guān)于印發(fā)《上海財(cái)經(jīng)大學(xué)成人高等教育本科畢業(yè)生

申請學(xué)士學(xué)位外語條件的補(bǔ)充規(guī)定》的通知

各部門：

為了保證授予成人高等教育本科畢業(yè)生學(xué)士學(xué)位的質(zhì)量，上海財(cái)經(jīng)大學(xué)特根據(jù)上海市及學(xué)校有關(guān)文件精神，制定《上海財(cái)經(jīng)大學(xué)成人高等教育本科畢業(yè)生申請學(xué)士學(xué)位外語條件的補(bǔ)充規(guī)定》（以下簡稱“補(bǔ)充規(guī)定”）。

本補(bǔ)充規(guī)定經(jīng)2012年1月5日上海財(cái)經(jīng)大學(xué)學(xué)位評定委員會審議通過，現(xiàn)印發(fā)給各部門，望請認(rèn)真遵照執(zhí)行。

附件：《上海財(cái)經(jīng)大學(xué)成人高等教育本科畢業(yè)生申請學(xué)士學(xué)位外語條件的補(bǔ)充規(guī)定》

上海財(cái)經(jīng)大學(xué)繼續(xù)教育學(xué)院

二〇一二年一月九日

附件：

上海財(cái)經(jīng)大學(xué)成人高等教育本科畢業(yè)生 申請學(xué)士學(xué)位外語水平要求的補(bǔ)充規(guī)定

為了保證上海財(cái)經(jīng)大學(xué)授予成人高等教育本科畢業(yè)生學(xué)士學(xué)位的質(zhì)量，上海財(cái)經(jīng)大學(xué)根據(jù)《上海市學(xué)位委員會辦公室關(guān)于調(diào)整上海市成人高等教育本科畢業(yè)生申請學(xué)士學(xué)位外語水平要求的通知》（滬學(xué)位辦[2006]4號）、《上海財(cái)經(jīng)大學(xué)繼續(xù)教育學(xué)院學(xué)生學(xué)籍管理實(shí)施細(xì)則》（2010年10月修訂）及《上海財(cái)經(jīng)大學(xué)自學(xué)考試本科畢業(yè)生申請學(xué)士學(xué)位暫行辦法》等文件精神，對成人高等教育本科畢業(yè)生申請學(xué)士學(xué)位外語水平要求補(bǔ)充規(guī)定如下：

1、成人高等學(xué)歷教育本科畢業(yè)生、參加高等教育自學(xué)考試并獲得本科畢業(yè)證書的人員用于申請學(xué)士學(xué)位的大學(xué)英語四、六級成績須為通過就讀學(xué)校集體報(bào)名并參加考試所獲得的成績，且從獲得之日至學(xué)士學(xué)位申請日期止四年內(nèi)有效。

2、成人高等學(xué)歷教育本科畢業(yè)生（不含“函授”在讀學(xué)生）、參加高等教育自學(xué)考試并獲得本科畢業(yè)證書的人員用于申請學(xué)士學(xué)位的《全國英語等級考試三級合格證書》或《全國英語等級考試筆試成績合格證（三級）》，從獲得之日至學(xué)士學(xué)位申請日期止四年內(nèi)有效，且滿足下列條件之一：

（1）參加上海市教育考試院組織的考試并獲得相應(yīng)證書的；（2）參加我國部隊(duì)系統(tǒng)考點(diǎn)的考試并獲得相應(yīng)證書，同時(shí)提供

與軍人身份相符的身份資格證明的。

3、原在成人高等教育入學(xué)考試報(bào)名語種為非英語小語種（以當(dāng)年報(bào)名語種為準(zhǔn)）的本科畢業(yè)生申請學(xué)士學(xué)位的，參照本補(bǔ)充規(guī)定執(zhí)行。

4、本補(bǔ)充規(guī)定自上海財(cái)經(jīng)大學(xué)學(xué)位評定委員會審議通過之日起施行。之前有關(guān)文件、規(guī)定等與本補(bǔ)充規(guī)定不一致的，以本補(bǔ)充規(guī)定為準(zhǔn)。