第一篇：英語商務報告寫作及案例

英語商務報告寫作要點及案例

常用格式

【1】 正式報告包括

標題受委托事項調查程序調查結果結論建議

【2】簡短報告包括

標題前言（引言、導言、導語、序言）正文結論建議

編排方式

劃分章節設立標題和副標題實行編號方式采用首行縮進方式編排

提示：

“受委托事項”或“前言”通常包括呈送的對象，報告成文的理由，報告的主題，提交的時間，有時在前言中說明信息來源或者獲取信息的手段

范文

1.調查報告

2.科鵬投資股份有限公司在北京新設立了一個辦事處，但經常有員工不能按時上班。這一

現象引起了人事部經理路易斯。王的注意，她要求辦公室主任約翰。巢就此事提交一份調查報告

REPORT ON STAFF LATENSS

Terms of Reference

Louise Wang , Personal Manager has requested this report on staff lateness at the new

Beijing office.The report was to submitted to her by April 20.Produre

Out of 24 members of staff ,23 were surveyed about ：

1.Their method of transport

2.Time taken to get to work

3.Problem encountered

Finding

1.All staff are late at least once every two weeks.2.Ten members of staff use the subway ,two use the bus ,six traved by car ,and five travel

by bicycle.3.Traveling time varies between 20 minutes and one hour.4.All staff experienced problems.I.All members of staff experienced delays on the subway(Circle and the First Line)due to :

1)Signal problems

2)Engineering work

3)Overcrowing

4)Poor train frequency on some lines

II.Members of staff who use the bus experienced delays due to traffic jams.III.Members of staff who travel by car also experienced delays due to traffic jams and twohad problem parking , particularly on Monday and Tuesdays.IV.Members of staff who travel by bicycle experienced delays due to bad weather ,vehicle problems and travel jams as well.Conclusions

1.All staff using public transport are late because the subway and bus services

are.unreliable.2.A minority of members of staff who travel by car experienced problems with parking.3.The office opens at 9:00 a.m.and so staff are forced to travel during the rush hour.4.Members of staff are not leaving sufficient time for their journeys which are extended

due to delays.Recommendations

1.Members of staff should leave longer for their journeys in order to allow for delays.2.Staff should investigate alternative routes and means of transport.3.It is recommended that staff who travel by car and experience parking problems use

the new car park in Commercial Center ,which opens next week.4.It is recommened that the Personnel Director investigates the possibility of introducing

a flexitime system so staff do not have to travel during the rush hour.范文可行性研究報告

辦事員周肇光先生用電子郵件的形式將報告發給人事部主管劉曉娜。

ToLiu Xiaona

FromZhou Zhaoguang

DateAug 18, 2003

SubjectFeasibility of Flexible Working Hours

This report concerns the feasibility of allowing workers to start and stop work at the times

that suit them best , a practice known as flexitime.Of course , we all understand that every one would still work a total of 40 hours per week ,as we know.This idea of flexible worki--ng hours was first presented to the director by some of our workers , many of whom have

young children in school.The Personal Manager was aasked into the question , and his study had two aspect.First ,he looked at the experience of other companies , and second , he looked carefully at our own working arrangement.After studying flexitime arrangement at four similar companies , the Personal Manager

reported seven advantages : Parents of school-age children were able to fit their work hours to those of their children , workers could choose to work during hours they could be most productives , and workers attitude improved because of more choice in work time.There were ,however , some disadvantages as well : Sometimes there were not enough workers in some departments at crucial hours of the day , and it took out a while to iron out confusion about schdules.Next , we asked all employees of our company to predict the hours they would probably

choose to work.This information was then circulated to all heads of department for comment.The department heads were asked to look in particular at possible problems and their solutions

After study all this informations , a committee that included a representative from every

department decided to try flexitime for a period of 3 months starting April 1.At the end of that period , the committee will make a final decision.Zhou Zhaoguang

第二篇：商務報告寫作

商務報告寫作

一、簡介

二、樣本

三、常用表達方式

一、簡介

I.Background Knowledge 商務知識

商務報告是商貿公司、企業為交流信息而使用的一種文書形式，它以書面形式給閱讀者提供有關信息和數據，以供參考。

商務報告的應用廣泛，內容包羅萬象，主要包括財務(Finance)、審計(Audit)、損益(Profits &Losses)、投資(Investment)、(Annual)、生產(Production)、銷售(Sales)、市場分析(Market Analysis)、人事(Personnel)等。

商務報告的寫作目的通常不止一個，主要可以歸納為以下幾點：1)提供信息;2)記錄備查;3)提出建議;4)說服勸導。

商務報告的分類方法多種多樣，目前最通行的劃分標準是根據其正式程度將商務報告劃分為非正式報告(Informal Report)和正式報告(Formal Report)。

按照不同的格式，非正式商務報告可以分為便函體報告(Memo Report)、書信體報告(Letter Report)、簡短的文件體報告(Short Document Report)。按照不同的內容，非正式商務報告又可以分為可行性報告(Feasibility Report)、事故報告(Incident Report)、調查報告(1nvestigative Report)、進度報告(Progress Report)、公差報告(Trip Report)及建議報告(Proposal Report)等。

便函體報告與書信體報告的主要區別在于兩者流通的領域不同，前者主要在公司內部使用，而后者一般是寫給公司以外的人或機構。與便函體報告相比，書信體報告比較正式些，這主要是因為書信體格式要比便函體格式正式。

正式商務報告一般篇幅較長(5頁以上)，牽涉的問題復雜、棘手，包含的信息量很大，流動的方向包括內向型，即在公司內部流通，和外向型，即流通到公司外部的機構或個人手中。

正式商務報告主要在以下幾個領域有較廣泛的使用。

(1)科研人員匯報重大科研成果

(2)咨詢公司向客戶提交的項目評估和發展規劃

(3)公司的分析人員預測本公司的業務前景及表現

(4)公司員工報告其它棘手問題

正式商務報告的一個顯著特點就是它號是采用一種非常正規的文件體格式：

I．Preliminary Part(前頁部分)

1．Title F1y(標題襯頁)

2．Title Page(標題頁)

3．Letter of Authorization(授權書)

4．Letter of Transmittal(報告傳達書)

5．Table of Contents(目錄)

6．List of Illustrations(插圖目錄)

7．Abstract／Synopsis(概要)

II．Body Part(正文部分)

1．Introduction(導言)

2．Text(主體)

3．Ending(結尾)—Summary(總結)

— Conclusions(結論)

— Recommendations(建議)

III．Appended Part(附錄部分)

1．Appendix(附錄)

2．Bibliography(參考書目)

二、樣本

II.Business Reports商務報告

1.Accident Report Accident Report MEMORANDUM To: ____, Safety Officer

From: ____, Foreman of Section 4, Workshop 2

Date: July 20, 2003

Subject: Personal-Injury Accident in Section 4, Workshop 2, June 10, 2003

Introduction On June 10,2003,while Thomas Taylor was operating a grinding machine, a flying particle from the machine part that was being ground hit his left eye.If Mr.Taylor had put on the safety goggles, this accident would have been prevented.But Mr.Taylor did not wear the safety goggles.To prevent further such accidents, I have explained the cause of this accident to all grinding machine operators.Accident Description On June 10, 2003, at 10：5 p.m., Thomas Taylor, operating grinding machine # 16, accidentally saw a chisel on the ground.As he was stooping down to pick it up, he got close to the machine part that was being ground and a heavy flying particle from the machine part hit his left eye.The cornea of the eyeball was slightly injured.While an ambulance was being called, Susan Wilkins, R.N., administered first aid at the plant dispensary.There were no witnesses to the accident.The ambulance from Peace Hospital came at 10 : 45 p.m., and Taylor was admitted to the emergency room at the hospital at 11 p.m..He was treated and kept overnight for observation, then released the next morning.Taylor returned to work one week later, on June 17.He has been given temporary duties in the tool room until his injury heals.Conclusions About the Cause of the Accident All grinding machines are equipped with shield guards, which cover the upper parts of the machines to eliminate the possibility that heavy flying particles injure the eyes of the workers who operate these machines, If the workers stand operating these machines, there should be no injuries to the eyes of the workers.In addition to the protection of the shield guards for the eyes from heavy flying particles, all grinding machine operators are provided with safety goggles and are requested to wear them while working.However.Taylor ignored the safety regulations and did not put on these goggles while he was working on June 10.This accident of course, could have been prevented if Taylor had not stooped down to pick up the chisel while the machine was working.To prevent a recurrence of this accident，I have conducted a brief safety session with all grinding machine operators, at which I described Taylor's experience, cautioned them against breaking the safety regulations and getting close to the machine parts that are being ground, and stressed that all grinding machine operators must wear the safety goggles while working.[譯文)

事

故

報

告

備

忘

錄

錄收閱人：安全科科長_______

撰寫人：2車間4工段段長_____

日

期：2003年7月20日

主

題：2003年7月10日2車間4工段發生的工傷事故

引言

2003年7月10日，托馬斯·泰勒在操作一臺研磨機時，左眼被機器飛出的碎片撞傷。如果泰勒先生當時戴了護目鏡，這次事故應該可以避免，然而泰勒先生卻沒有戴護目鏡。為避免此類事故的再次發生，我已經向所有研磨機操作員解釋了這次事故的原因。

事故發生的經過

2003年7月10日的晚上10：15，托馬斯·泰勒在操作16“研磨機時偶然看到地上有一把銼刀，當他彎腰去撿時，由于靠近了正在開動著的機器，左眼被一大塊飛出的碎片撞中，眼球角膜輕微受傷。在叫救護車的同時，注冊護士蘇珊·威爾金斯在工廠醫務室為他進行了急救。整個事故沒有目擊證人。

和平醫院的救護車于10：45趕到，泰勒11點時被送進了急救室。醫院為他進行了治療，在留院觀察了一個晚上之后，泰勒于第二天早上出院。

一星期后(即7月17日)泰勒恢復了上班。他被安排到工具車間做臨時工作，直到傷口痊愈。

事故原因總結

所有研磨機都裝有防護設備，機器的上部被罩住以防飛出的碎片撞傷操作人員的眼睛。如果操作人員是站立著工作，一般是不會傷到眼睛的。

除有保護眼睛的防護設備之外，所有研磨機操作人員都配有護目鏡，規定工作時要戴上護目鏡。但是，泰勒在7月10日上班的時候違反了安全條例，沒有戴上護目鏡。當然，如果泰勒在機器運轉時不彎腰去撿地上的銼刀，這一事故是完全可以避免的。

為防止此類事故的再次發生，我組織所有研磨機操作人員開了一次簡短的安全會議，會上我講述了泰勒被撞傷的經過，提醒他們不要違反安全條例，不要靠近正在轉動的機器，并反復強調所有操作人員工作時必須配戴護目鏡。Periodical Report--MEMORANDUM

To:

Robert Olson, Safety Director

From: Terry Miller, Safety Training Coordinator

Date:

May 3.200___

Subject: Safety Training Program for April 200___

Introduction The training staff held one advanced training course for supervisory personnel and one basic training course for rank-and-file workers in April.In May, we have scheduled one advanced course and two basic courses.Until enrollment increases, we will consolidate scheduled classes.The final version of the “Safety Manual”, which is under revision, will be ready by May 10.Work Performed During This Period Two training sessions are not being well attended because this training is on a voluntary basis.Unless this training is made compulsory, attendance will continue to be a problem.Project Plans The following classes are scheduled for May:

May 15 Advanced Course(Shop Superintendents and General Foremen)

May 22 Basic Course(Rank-and-file Workers)

May 29 Basic Course(Rank-and-file Workers)

Final editorial changes are being made in the Safety Manualf.The cover, spine, section dividers, and final artwork for several drawings are nearing completion.The manual will be ready for distribution by May 10.譯文：定期報告

定

期

報

告

備

忘

錄

收閱人：安全科科長羅伯特·奧爾森

撰寫人：安全培訓協調員特里·米勒

日

期：200___年5月3日

主

題：200___年4月的安全培訓計劃

引言

培訓部4月份為管理人員和普通工人分別舉辦了高級培訓班和普通培訓班。5月份我們計劃舉辦一個高級培訓班和兩個普通培訓班。如果學員人數沒有增加，我們將按原計劃開班。正在修訂的《安全手冊》最新版本，將于5月10日出版。

這一階段的工作情況

由于這次培訓是自愿性質的，兩期培訓班的參加人數均不夠理想。如果不采取強制性的培訓措施，參加培訓的人數仍將是一個問題。

今后的計劃

下面是5月份的課程安排：

5月15日高級班(車間主任和工長)

5月22日普通班(普通工人)

5月29日普通班(普通工人)

《安全手冊》的改編工作正在進行，封面、書脊、章節劃分、美術設計都已接近尾聲。5月10日該手冊即可發行。

.3 Trip Report

Trip Report

MEMORANDUM To:

Jack Pittman, Vice-President

From:

Bill Davis, Purchasing Manager

Date:

June 13, 1999

Subject: Visit to Discuss Purchase of Neodymium Oxide from Yong Kang, Shanghai.June 6-10

Introduction I visited Shanghai, China from June 6 to June 10.During my stay there, I met with the representatives from Yong Kang Metals, Ltd.and discussed with them a long-term agreement on their selling us neodymium oxide at a reasonable price.I also explored with them the possibilities of a transfer of our metal-making technology and equipment in return for rare earth material and royalties.Agreement Reached The purpose of this visit was to find out whether it would be possible for Yong Kang to provide neodymium oxide to us at a fixed price for a certain period.After several discussions, Yong Kang agreed to sell us neodymium oxide at a fixed price of US $ __ per kilogram, C &.F U.S.East Coast for a three-year period commencing in 1999 and including the following minimum quantities in metric tons:

1999 30

2000 40

2001 60

Yong Kang representatives stated that the three-year price may change depending on the allocation of foreign exchange for the Special Account.Concern Expressed During the discussions Yong Kang representatives expressed concern over the following proposed contract points:

—International arbitration

—Official language

—Terms of equipment purchase

—Amount of royalty payment

These points call for further understanding and discussion and arrangements will be made for another meeting.Conclusion The visit was successful.The meetings and discussions with Yong Kang representatives led to a mutual agreement on several important issues and helped to identify other areas which require further understanding and discussion.I will draft a copy of the meeting summary, fax it to Yong Kang and ask them to make changes and then send us a copy by return fax.譯文：

旅

行

報

告

旅

行

報

告

備

忘

錄

收閱人：副總經理杰克·皮特曼

撰寫人：采購部經理比爾·戴維斯

日

期：1999年7月13日

主

題：6月6日至10日，去上海永康金屬公司洽談購買氧化釹的出差旅行

引言

6月6日至10月，我去了中國上海。在此期間，我會見了永康金屬有限公司的代表，并洽談了按合理價格為我們長期提供氧化釹的問題。我們可以向他們轉讓我們的金屬制造技術及設備，來交換他們的稀土材料及開采權使用費，關于這個問題我與他們也進行了磋商。

達成的協議

此次出差的目的在于弄清永康公司是否能夠以固定的價格為我們提供一段時間的氧化釹。經過幾次協商，永康公司同意從1999年起以每公斤____美元的美國東海岸貨價加運價的價格賣給我們三年的氧化釹，每年至少提供：

1999 30噸

2000 40噸

2001 60噸

永康公司的代表說，價格將隨特別帳戶的外匯分配上下浮動。

關心的問題

洽談期間永康公司的代表就合同中提出的下列問題表示了關心：

——國際仲裁

——官方語言

——設備購買條款

——專利稅支付數目

這些問題還需要進一步的理解和協商，我們準備再次舉行會議。

結論

此次走訪獲得了成功，與永康公司的會談與磋商就幾個重要問題達成了一致意見。只要加強理解、不斷協商，我們就能取得更多的共識。我準備起草一份會談總結，將其以傳真發給水康公司，請他們做出修改后再用傳嗔發回。

4．Investigative Report

Investigative Report

I.Terms of reference To investigate the possibility of the firm working 'flexi-time', and to make a report on the findings.II.Procedure A.All staff were interviewed on their needs for various time bands.Staff were then interviewed on their preferences for various time bands.B.A questionnaire was issued to all staff asking them to state which time band they wanted.C.The work done by the staff was observed to see if it was necessary for all staff to be present during 'core times' , and to ascertain when precisely these core times are.III.Findings

A.Staff Needs and Preferences

Staff needs:

1.The major finding from interviewing staff on their needs was that most of the working mothers needed to be free from 3 : 30 in the afternoons.The reasons given were(arranged in order of priority): Collection of young children from school;

Being at home when their children arrived home from school;

Preparing meals for the family between the hours of 5 and 7p.m.;

19% of the staff are working mothers.2.Staff who had recently moved or who had lived far away from the firm for some time, needed extra time to arrive punctually in the morning.Staff preferences:

1.Approximately 60% of the staff interviewed would prefer to arrive later in the mornings.The periods ranged from 30 minutes to 3 hours later.2.25% of the staff interviewed would prefer to finish work earlier than at present.This ranged from 30 minutes to 1 hour 30 minutes.B.The firm has close communication with other firms, departments and local offices which do not operate flexitime.The firm relies heavily on banking and post office services.C.Core Times

1.Checking on the validity, accuracy and urgency of forms, documents and applications sent to the firm requires an efficient and streamlined operation.Some members of staff need to be on hand to verify, cross-check and revise communications ready for signing and despatch.This contingency did not depend on all office staff being present for consultation.2.The greatest volume of telephoned requests for information and advice was between the hours of 10 a.m.and 3 p.m..3.The least busy period was from 3 to 5 p.m., when business calls fell away, and some work was left for the following morning.IV.Conclusions A.There is a conflict between the 23% of staff who need to arrive earlier in the day.and the 60% who would prefer to arrive later.Most of the paperwork needs to be done earlier to be filed, signed and despatched while senior staff are available and also to catch the earlier postal collections.B.The 19% of staff—the working mothers—who need to arrive earlier and leave earlier would help to clear the backlog of work from the previous day, but they would need to be helped by extra staff.C.There would need to be heavy discouragement of staff wishing to arrive 2 hours and more later than at present.D.We would need to test the degree of certainty about late arrivals.Some staff are obviously not sure yet when they would prefer to arrive.V.Recommendations A.There should be the following time-bands:

1.7:30 to 3:00

2.8:00 to 3:30

3.8:30 to 4:00

4.9:00 to 4:30

5.9:30 to 5:00

6.10:00 to 5:30

7.10:30 to 6:00

8.11:00 to 6:30

B.In the time bands(1)to(3)volunteers would be asked to bring the percentage up from 19% to 50%.Failing this, a compulsory rota system should be introduced in consultation with the staff associations and trade unions.C.All staff must be in the premises between 10:30 a.m.and 3:00 p.m..This is the 'core-time' we recommend.D.1.The needs of working mothers should have priority in early finishing.2.The needs of those who live far away should have priority in late arrival time bands.譯文：

調

查

報

告

調

查

報

告

I.權限

調查公司實行“彈性工作時間制”的可能性并根據掌握的材料做出匯報。

Ⅱ.程序

A．通過會談了解職員們所需要的時間段，再了解他們想選擇的時間段。

B．向職員反放調查表，并讓他們們在調查表中填上他們選擇的時間段。

C．分析對職員們調查的結果，看是否有可能讓所有的職員在“核心時間”上班，確認“核心時間”的具體時間。

Ⅲ．調查

A．職員的需要與選擇

職員的需要：

1．會談的主要結果表明，多數參加工作的母親需要在下午3點半之后有自由支配時間。以下是她們的理由(按其重要性為序)：

從學校接小孩；

在小孩從學校回來時在家；

在下午5點至7點為家里做飯；

19％的職員是母親。

2．剛搬家的職員以及一段時間以來就住在離公司較遠地方的職員，需要有時間為早上按時上班做準備。

職員的選擇：

1．約有60％的職員選擇早上遲一點上班，推遲時間為半個小時到三個小時。

2．25％的職員選擇比目前更早的下班時間，提前時間為半小時到一個半小時。

B．公司與沒有實行“靈活工作時間制”的其他公司、部門以及地方辦公室進行了聯絡。公司主要依靠銀行和郵局的服務。

C．核心時間

1．檢驗表格、文件及送到公司來的申請表的有效性、精確性及急切性，需要有極高的工作效率和便捷性。有些職員需要手頭有資料反復核對，并在修改后才能簽名或者辦理，所有出席座談的辦公人員中不存在這種偶然性。

2．打電話來詢問有關情況和建議的高峰時間為上午10點至下午3點。

3．下午3點至5點為最輕閑時間，因為這時公務電話漸漸少了，有些工作留到了第二天上午。

Ⅳ．結論

A．23％的職員需要提前上班，而60％的職員需要推遲上班。大多數日常文書工作需要在有高級職員上班的情況下提前完成，以便整理、簽字和發送，趕上首批取信時間。

B．19％的做母親的職員需要提前上班和提前下班，她們可以幫助處理前天積壓下來的工作，但她們需要有額外人手的幫助。

C。對于希望把上班時間推遲2個小時以上的職員，需要做大量的勸說工作。

D．對于上班時間究竟推遲多久，我們需要做進一步的調查。有些職員顯然還不清楚自己愿意什么時候上班。

V．推薦

A．下面是相應的時間段：

1.上午7點半～下午3點；

2.上午8點～下午3點半；

3.上午8點半～下午4點；

4.上午9點～下午4點半；

5.上午9點半～下午5點；

6.上午10點～下午5點半；

7.上午 10點半～下午6點；

8.上午11點～下午6點半。

B．1～3時間段要求把職員們把比率從19％自愿上升到50％，如果達不到這個比率，應該與職員協會和工會協商，通過他們強制訂出一個時間段。

C．所有職員必須從上午10點半和下午3點在辦公場所，這就是我們所推薦的“核心時間”。

D．1．做母親的職員在提前下班問題上可優先考慮。

2．離公司較遠的職員在選擇晚上班時間段上可優先考慮。

5.Descriptive Report

TRAINING DEPARTMENT.GOALS &.COURSES

Prepared for

Mr.Leonard Schwartz

Prepared by

Mr.Aldo Vannucci Schwartz-Snidermann, Inc.330 Fifth Avenue

New York.New York 10001

May 27, 2004

CONTENTS

INTRODUCTION

I.DESCRIPTION OF COURSES

A.Customer Contact Course

B.Sales Training Course

C.District Sales Manager Training

D.Management Training

II.CONCLUSION

III.RECOMMENDATIONS

Page

INTRODUCTION

The purpose of the Training Department is to provide newly hired or about-to-be-promoted employees with the product knowledge and vocational skills needed to perform their jobs successfully.This report describes the training courses that have been devised to effect this goal.I.DESCRIPTION OF COURSES

The following courses will be offered to members of our sales staff on a regular basis each business quarter.A.Customer Contact Course The course is designed for existing sales personnel trained before 2000 Selection of participants is determined by the district manager.The length of the course is 23 hours in three consecutive days.The course's objective is to train sales personnel to recognize and communicate with various types of customers, to deal with difficult customers using a business-like attitude, and to provide customers the best rate and service.The course consists of formal classroom training using lecture, programmed instruction, and sound recordings with heavy emphasis on role playing.This course is modeled on the highly successful Customer Contact Course used in our West Coast division.All participants are required to complete a written evaluation of the course after they return to their sales districts.B.Sales Training Course The course is designed for new sales representatives and those with one to three months field experience.The length of the course is approximately 72 hours.The objective is(1)to increase product knowledge and(2)to increase client contact effectiveness when calling on accounts.The course will focus on the ability to initiate customer contact, to sell our products successfully, and to maintain long-term customer satisfaction.The course employs a substantial variety of training techniques.In addition to lecture and demonstration by instructors, major objectives are met through competitive teamwork, hypothetical sales projects, role playing, and group discussion.And participants are required to complete a written evaluation of the course upon completion.C.District Sales Manager The course is designed for existing and about-to-be promoted district sales managers.The course length is undetermined at this time, but will probably run three days.Its objective is to deal with problems of transition encountered by those assuming new and diverse responsibilities.Also, the course stresses methods for implementing company sales policy and procedures, as well as ways of handling field representatives' problems and needs.The course will consist of instruction and discussion, as well as role-playing exercise.All participants are required to complete a written evaluation of the course upon conclusion.D.Management Training The course will instruct about-to-be promoted line managers in operational functions and management techniques.Its goals are to develop individual management skills and expand existing management capabilities.Duration of the course is two weeks, and instruction focuses on developing management-related skills and techniques.Through programmed instruction, general discussion, and on-the-job training, management trainees will learn all facts of corporate operations.In addition to a written evaluation at the end of the course, participants will review the course content through correspondence with the Training Department.II.CONCLUSION The implementation of the training courses will fulfill these corporate objectives;

1.Standardize wherever possible all divisional sales training to achieve maximum employee motivation performance at the least possible cost.2.Decrease employee turnover.3.Effect better communication between corporate management and sales representatives.III.RECOMMENDATIONS

In view of the importance of these training courses to our corporate goals, I recommend the following:

1.The Training Department should initiate these courses as soon as possible.2.The training program should be expanded to include post-class instruction.3.All courses should be evaluated on a regular basis to ensure quality instruction and up-to-date content.4.The Training Department should publish and distribute to all employees notification of new courses and programs.譯文：

描述性報告

培訓部培訓目標與課程

收閱人：倫納德·施瓦茨先生

撰寫人：奧爾多·萬努奇先生

施瓦茨--斯奈德曼股份有限公司

1001紐約州

紐約市

第五大街330號

2004年5月27日

目錄

引言

I．課程介紹

A．與顧客打交道課程

D．銷售訓練課程

C.區域銷售經理培訓

D．管理人員培訓

II.結論

Ⅲ．建議

引言

培訓部的目的在于為新雇員和即將提升的雇員提供做好本職工作的業務培訓。本報告將介紹為實現這一目標而開設的有關課程。

I．課程介紹：

定期地為每個商務區的銷售人員開設下列課程。

A.與顧客打交道課程

這一課程是為2000年參加過培訓的現職銷售人員設計的，學員將由地區經理挑選決定。該課程為期3天，共設23個學時，目的在于訓練銷售人員認識不同類型的顧客并與他們打交道，用認真的態度對待最難對付的顧客，以最快的速度和最好的服務接待顧客。

課程為正式的課堂教學，采用講座、課堂教學和錄音的教學方法，突出強調模擬實習活動。我們在西海岸地區舉辦的此類課程獲得了極大成功，本課程就是參照他們的經驗設置的。

回到自己的銷售地區之后，每位學員都要求寫一份課程評估報告。

B.銷售培訓課程

該課程為新來的銷售人員以及有1～3個月實地經驗的銷售人員而設置，培訓時間約為72學時。其目的是：(1)增加產品知識；(2)提高與顧客打交道的效率。課程的重點在于提高與顧客打交道的能力，成功地把產品推銷出去，同時在顧客中保持較好的聲譽。

課程采用豐富多樣的培訓技巧，除培訓教師的講座和課堂示范外，還通過競爭與合作、假定銷售計劃、模擬實習以及小組討論等手段實現其主要目標。

培訓結束時所有學員都要求寫一份課程評估報告。

C．地方銷售經理培訓

該課程為現任地方銷售經理以及即將提拔的地方銷售經理而設置，培訓時間目前還未確定，很有可能是3天，目的在于解決新上任負責人面臨的過渡時期出現的問題。同時，該課程還特別強調解決工作人員的問題及需要，完善公司銷售政策和銷售程序。課程內容包括現場實習和討論研究。

培訓結束時所有學員都要求寫一份課程評估報告。

D.管理培訓

該課程為即將提拔的授權經理講授經營職能和管理技巧，目標在于培養個人的管理水平，進一步提高他們的管理能力。

該課程為期2周，主要培訓管理技巧和方法。通過程序教學、一般討論、實地實習，使學員們學習所有關于公司經營方面的知識。

除寫總結報告外，學員們還可通過培訓部函授復習學過的課程內容。

II.結論

上述培訓計劃將實現下面幾個目的：

1．盡可能地使地區銷售訓練標準化，從而以最少的代價獲取職工們最大的工作熱情；

2．減少職工流動；

3．加強公司管理與銷售人員之間的交流。

III.建議

鑒于培訓計劃對實現公司的目的具有重要意義，我特此提出以下建議：

1．培訓部應該盡早開課；

2．培訓計劃應該包括課程結束后的指導；

3．所有課程都應該定期進行評估，以確保教學質量，保證教學內容跟得上潮流；

4．培訓部應該向所有職員印發新課程與計劃的通知。

三、常用表達方式

III.Useful Expressions 實用句型

1.A report has been requested by the Directors with the aim of finding possible ways to improve the popularity of Pitbank Fun Park.本報告應董事會的要求作出，目的是探索提升彼畔游樂園知名度的方法。

2.The report is to be presented to the Directors as soon as possible.本報告須盡快呈送董事會。

3.This report tries to find out who are the customers of ABC Center and whether they are satisfied with the services in the city.本報告試圖調查清楚誰是ABC中心的客戶以及他們是否對本城市內的服務滿意。

4.The objective of this study is to provide information to determine which aspects of shopping environment cannot satisfy the customers, and to propose improvement solutions.本研究的目的是提供相關情報，以查清購物環境中有哪些地方不能滿足顧客，并提出改善購物環境的方法

5.This report examines the extent of the problem of absenteeism among fourth-year Information majors at the university.不報告旨在調查大學中四年級信息專業學生中曠課情況的嚴重程度。

6.This report investigates the reasons for the problem and recommends measures for improvement.本報告調查了問題的原因并提出解決的方法。

7.In the past three months the Service Department received more than 100 complaints from surfers.在過去的三個月中，服務部門收到了上網者100多個投訴。

8.The overriding problem with these is the access to the corporate website.最主要的問題是難以進入到公司的網站。

9.From early this year, we have been receiving customer letters complaining about services of our sales persons.從今年較早的時候起，我們就收到了關于我們銷售人員服務方面的投訴信。

10.It has been found that more and more customers, especially foreign consumers, returned their goods bought in this supermarket.我們發現已有越來越多的顧客，特別的國外顧客，退回在這個超市中購買的商品。

11.These cases had a negative impact on our sales and the reputation of our market operator.這些事件對我們的銷售和我們市場的經營者產生了負面影響。

12.Up till now, the e-business company mainly falls into three groups: B2B(business to business), B2C(business to customers), and C2C(customers to customers).The three modes are different in making a profit.至今，電子商務公司大致分為三大類：B2B(公司對公司), B2C(公司對客戶)和 C2C(客戶對客戶)。這三種模式在利潤的獲取方式上不同。

13.It is of vital importance to choose a suitable business mode and stay on it.選擇一種合適的模式并營運下來至關重要。

14.Some companies are inclined to change their business modes quite frequently, which have resulted in a waste of resources.有些公司輕易頻繁地變換他們的商務模式，這導致了資源的浪費。

15.Another key factor to set up an e-business company is the lack of continued investment.建立電子商務公司的另一個因素是缺乏資金的持續投入。

16.Most of the information in this report was gathered from a questionnaire distributed to 45 IT workers, and from interviews with ten of them.Valid feedbacks in writing numbered 39 and interviews, 10.本報告的信息大部分來自對45名IT行業產業工人的問卷調查和對其中10的談話。有效的反饋包括39份調查問卷和10份對話記錄。

17.The information of this report is gathered from interviews with directors of Bureau of Education for the Dongcheng and Xuanwu Districts, Beijing, and a collective interview with 45 teachers from 15 schools in the two communities.本報告資料的來自于對北京東城區和宣武區教育局局長的談話記錄和這兩個區15所學校45名老師的綜合談話記錄。

18.The cases presented in the report was collected form some Chinese export and import companies based in Beijing.And the introduction and Background information was gathered from the Annual Report on China Export and Import.本報告中的事例來自于北京的一些中國進出口公司。導言和背景信息來源于中國進出口報告。

19.The information for this report was gathered form the questionnaires done by 100 students form University of International Business & Economics, who were chosen at random, including both undergraduates and postgraduates.本報告的信息來源于對國際商務與經濟大學100名同學做的問卷調查，他們是隨機抽出的本科生和研究生。

20.The questionnaires were jointly designed by the marketing department, sales department and customer service department of MWB Bookstore.The customer service staff distributed and collected the survey forms.問卷是由MWB書店市場部、銷售部和客戶服務部共同設計。客戶服務部分發和回收了調查表。

21.The report investigate the structure of the customer groups.It also looks at customers’ satisfaction and disaffection degree over the City’s infrastructure, price and service.這份報告調查了客戶群的結構。它也分析了顧客對城市基礎設施、價格和服務的滿意和不滿意的程度。

22.This report investigate the students’ attitudes towards setting up a night snack bar.這份報告調查了學生們對設立夜市小吃店的態度。

23.It also collects some detailed information about setting up the night snack bar.也收集了關于建立夜市小吃店的詳細資料。

24.The customers are analyzed in various aspects, such as their age, sex, monthly income, and means of transportation.顧客也被從幾個方面進行分析，如他們的年齡、性別、月收入和交通方式。

25.The services are examined in two aspects: one is the infrastructures and facilities, and the other is the performance of shop assistants.服務在兩方面進行考查：一方面是基礎設施和設備，另一方面是營業員的服務。

26.The three alternatives to fossil fuels considered in this report are solar energy, wind power and hydropower.本報告中考慮的石油的三種代用品是大陽能、風電和水電。

27.The omission of other alternatives, such as nuclear power, is due to the excessive environmental problems involved in utilizing these sources, or to the obvious inability of the source to provide sufficient energy to meet the needs of the country in the new century.剔除其它備選能源，如核能，是因為使用這些能源時帶來的過度的環境問題，或者是因為其在新的世紀明顯不能提供足夠的能源滿足這個國家的需要。28.From the figures presented in the findings, it can be concluded that :從調查結果中的數據可以看出：

29.Revenue from new customers accounts for over 80 per cent of new business by the end of yesteryear.到去年年末，來自新客戶的收入占新業務的百分之八十。

30.Contracted sales agents have proved the most productive and cost effective in the direct marketing sector.已簽約的銷售代理在直銷領域證明是最有成效和低成本的。

31.These 50 interviews made early July suggest that many aspects of the shopping environment in the Shopping City cannot satisfy the customers.七月上旬做的50份談話調查顯示購物城的購物環境在許多方面不能滿足顧客的需要。

32.Facilities and services therefore need to be improved.The most noteworthy weaknesses are the lobby areas, toilet rooms, location signs, ventilating facilities, try-on cubicles and cashier services.因此設施和服務需要改進。最明顯的地方是大堂、洗手間、通風設施，試衣間和收款服務。

IV.Core Words and Phrases abstract／synopsis概要

accident 事故

analyze 分析

annual report報告

appended part附錄部分

appendix附錄

arbitration 仲裁

arrangement 安排

audit審計

bibliography參考書目

body part正文部分

concern關注

conclusions結論

consequence 后果

ending結尾

evaluate 評估

facts 事實

feasibility report可行性報告

finance財務

findings 調查結果

incident report事故報告

introduction導言

investigation 調查

investigative report調查報告

investment投資

letter of authorization授權書

letter of transmittal報告傳達書

letter report書信體報告

list of illustrations插圖目錄

management 管理

market analysis市場分析

memo report便函體報告

periodical report 定期報告

personnel人事

possibility 可能性

preliminary part前頁部分

production生產

Profits &Losses損益

progress report進度報告

project plan項目計劃

proposal report建議報告

recommendations建議

sales銷售

selection 選擇

short document report簡短文件體報告

signature 簽名

solution 解決

summary 總結

table of contents目錄

text主體

title f1y標題襯頁

title page標題頁

trip report公差報告

第三篇：商務報告寫作1

奉了上司之命，Jennifer負責策劃一項廣告活動。由于廣告促銷的成效對銷售業績將有決定性的影響，因此這可不是份輕松的差事；尤其在做好決定之后，該如何向上司說明，以取得他們的支持，則有賴于做簡報的技巧和方式。

I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven.Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.And a full 80% said they watch at least one hour of television each night.If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements.I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.But with the proper media mix we can certainly lessen the chance of failure.今天我要向各位報告的是為“大廚師”廣告所做調查的結果。由于“大廚師”是新產品，我們的廣告必須要在目標顧客群中，也就是25歲至40歲的職業婦女中，建立起品牌知名度。

根據我所得到的數據，接受調查訪問的職業婦女中，有百分之五十的人表示，她們閱讀臺灣最暢銷的五本婦女雜志中至少一本。而有整整百分之八十的受訪者表示，她們每晚至少看一個小時的電視。

如果各位看一下這張圖表，就可以知道，最好的媒體組合是，電視和雜志廣告并用。我建議將預算的百分之六十撥給電視廣告，百分之三十五給雜志，其余的百分之五做戶外廣告。

總的來說，即使我們的目標顧客已很清晰，但新產品上巿本來就像賭博，沒人能有十成的把握。然而，媒體組合選用得當，我們自然會降低失敗的機率。

短語解說

brand awareness 品牌知名度

這是個廣告的專業用語，指消費者對某項產品的認識。“Awareness”由“aware”變化而來，后者為形容詞，有“知曉；注意到”的意思。“Brand”，?牌子、商標?。

To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.為了提高知名度，我們必須打電視廣告，盡可能讓最多的觀眾看到我們的產品。

target audience 目標大眾

每一項產品在制作廣告之前，都會選定某一群人作為主要的訴求對象，這群人就稱為該廣告的“目標大眾”。目標大眾決定之后，廣告內容、媒體、甚至播出時段，才能隨之選定。“Target”，靶子、目標。

Our current ads are not reaching the target audience.We'll have to make some changes.本公司目前的廣告并沒有發揮對目標大眾的影響力，我們得做些改變。

media mix 媒體組合“Media” 在此指將產品信息傳達給目標大眾的媒介，包括電視、廣播、報紙、雜志等等。在為產品制作廣告時，通常經由各種研究與調查，找出效果最大、效率最高的幾種廣告方式，同時使用。這些不同媒體的組合使用即是“media mix”。

With the proper media mix, you can effectively reach your target audience.媒體組合若選用得宜，你的廣告便能有效地影響目標大眾。

spot ad(s)電視或收音機廣告

這是美式口語的說法，“spot ad” 就是電視或廣播節目中的廣告，又可簡稱為“spot”。

Spot ads are the most expensive and usually the most effective.電視和收音機廣告的費用最貴，而效果通常也最好。

print ad(s)平面廣告

這詞組直譯就是“印刷式的廣告”，即紙面上的廣告，主要是指報紙和雜志廣告。

The designer's specialty is creating breathtaking print ads.創作令人驚異的平面廣告是這位設計師的專長。

句型總結

●廣告的目標

1.Our main goal is to establish brand awareness among our target audience.2.Our main purpose is to establish brand awareness among our target audience.3.The main objective is to establish brand awareness among our target audience.本段的關鍵在于清楚地表明公司的目標，同時下文即可循著這個主題發展。“Main goal”, “main purpose”, “main objective”,都是指?主要的目標?。

●調查的數據

1.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.2.The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.3.As the facts prove, of the working women who responded to our poll, 50% read one of Taiwan's top-five selling women's magazines.說明調查的結果，并作為下文結論的根據。關鍵詞為“figures”、“numbers”和“facts”等。

●依調查判斷

1.If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.2.By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.3.As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.根據調查結果提出方案時，通常會以圖表作解釋。請與會者看圖表時可使用“if”句型，但它不是假設語氣，而是一種客氣的說法。●下結論

1.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.2.In summary, even though we have defined our target audience, introducing a new product is always a gamble.3.I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.在最后一段可略述個人對此活動的觀感，并簡單扼要的下結論。“To conclude”，“in summary”或“I think”都是做結論的實用詞匯。結構分析

這次演講實質上是個報告，因此只要針對研究的結果，有條理地敘述出來即可。

1.廣告目標

點出這次廣告媒體效益調查的目標。

2.調查數據

提出調查所得的事實與數據。

3.做出決定

向大家報告根據上述的事實所做的決定。

4.總結報告

做總結，推測目前的行事態度或方針。

第四篇：英語商務邀請函寫作范例

Dear sir/madam:

would very much like to have someone from your company speak at our conference on.As you may be aware, the mission of our association is to promote.Many of our members are interested in the achievements your company has made in.Enclosed is our preliminary schedule for the conference which will be reviewed in weeks.I’ll call you to see who from your company would be willing to speak to us.I can assure you that we’ll make everything convenient to the speaker.Sincerely yours,更多內容

xiexiebang.com范文網[CHAZIDIAN.COM]

第五篇：商務寫作

英文商務邀請函范例Sample Business Invitation Letter

Dear(Board Member's Name):

(IntroductionWhat are the benefits to this advisory board member?)

(*Don't forget to customize this section of the business invitation letter for the particular person you're inviting）

(*Use bullet points if you have more than 2 benefits.)

As one of the pioneers of the Virtual Assistant Industry, being a member of Consider It Done's Business Advisory Board provides you with a stellar opportunity to continue to shape the VA industry.My company, Consider It Done Ltd., needs new direction.A person with your experience and insight would be the perfect person to help me determine whether my company should break new ground or whether there's still value to be gleaned from traditional territory.I will certainly cover any expenses you incur from attending advisory

board meetings and also offer a $500 honorarium to be paid directly to you or to a charity of your choice.Overview of the CompanyWhat are the advisory board’s goals?)

The main purpose of the Consider It Done Ltd.'s Business Advisory Board is to provide management advice about the direction the company should follow.Specific goals for this year include developing a niche market strategy and revamping/updating the company's Web presence.(Details-What are the responsibilities of board members?)

The Business Advisory Board will meet three times this year, each meeting consisting of a dinner and following two hour discussion.There

may also be some follow-up questions/discussions my email.Because of the nature of the matters to be discussed, members will need to sign a confidentiality agreement.(Close and thank you)

Thank you for taking the time to read this letter and to consider being a part of Consider It Done Ltd.'s Business Advisory Board.I will be in touch with you soon but in the meantime, I’m available to discuss any questions you may have.You can reach me by phone at(phone number)or via email at(email address).Sincerely,(Your signature)

Name

Title

A Letter of an Application

Sept.9, 2002

Dear Sir,I have read the announcement about the vacancies that your company is offering, and I would like to submit my application.I am a graduate with a doctor's degree from Pennsylvania State

University in the United States.I am determined to make a lasting contribution to my country, which is the reason why I am back.I am a twenty-eight-year-old girl.My major is chemistry and through years of hard work, I have achieved notable results.At school, I was always the top student of my class.My favorite sport is swimming, and music is the second.I often play the plano in my spare time.If you require further information, I shall be happy to provide it.I will welcome the opportunity to have a personal interview.I am looking forward to your response.Yours truly,Li Hua

道歉與解釋Appology & Explanation

實例之一:

Dear Mr./ Ms,We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.Yours faithfully

實例之二:

Dear Mr./ Ms,I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence,I find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.Yours faithfully