第一篇：商務(wù)英語常見錯誤

商務(wù)英語中常見錯誤

Personal vs.Personnel

密切注意這些單詞的拼寫和重音！“Personnel”是個名詞意思是公司的職員。例如“Our company has the best personnel in the industry.”重音落在單詞的末尾。“Personal”是個形容詞意思是私人或是個人。“I'm requesting a day of annual leave for personal reasons.”重音容落在單詞的開頭。如果你不仔細，你就可能說成“personal meeting”而不是“personnel meeting.”

Executive

“executive”是公司的管理人員。如果你正在向訪客或是客戶介紹你公司的高層

executives，那就要注意單詞的發(fā)音嘍！如果你將重音落在 “u”上，那么“executive”馬上就聽起來象“execute”-將某人殺死或判死刑。

Present? Presentate? Presentation?

當你作presentation時present信息。Present是個動詞意思是將某物呈現(xiàn)給別人。presentation是常在商務(wù)中推出新信息時使用的一種形式。許多人－就算是一些英語的本土人士－ 認為“presentate”是 “presentation.”的動詞形式。不要犯同樣的錯誤！“I look forward to hearing from you.”

這個短語通常用于商務(wù)信件中。但是學(xué)習(xí)英語者常寫成，“I look forward to hear from you.”這不正確并且讓英語本土人士聽起來有些滑稽。動詞 “hear”在這個短語中總是要有“ing”的。

Headquarters and Information

許多的英語學(xué)習(xí)者把“headquarters”這個單詞的“s”漏掉而在“information”后加上了“s”。Headquarters是個單數(shù)名詞意思是公司的總部：“I'm going to headquarters this

weekend to meet with the CEO.” Headquarters是個微妙的單詞因為它是以“s”結(jié)尾的。看起來象是個復(fù)數(shù)名詞！但是漏掉“s”會把headquarters變成個動詞，“to headquarter.” 在另一方面，許多學(xué)習(xí)者在information后加上了“s”。大多數(shù)人的理由是如果他們需要很多的信息，他們就需要把這個單詞變成復(fù)數(shù)，例如，“I need informations on overseas study programs.”但是信息是個不可數(shù)名詞（它沒有復(fù)數(shù)名詞）。你只需要說，“I need some information.”

第二篇：商務(wù)英語常見的5大錯誤

在競爭激烈的商務(wù)世界，你需要占領(lǐng)所有的優(yōu)勢。并且無懈可擊的英語能讓你獨占鰲頭。你認為太難實現(xiàn)嗎？一點也不！看一下你的競爭對手常犯的商務(wù)英語錯誤列表并馬上占領(lǐng)領(lǐng)先地位：

Personal vs.Personnel

密切注意這些單詞的拼寫和重音！“Personnel”是個名詞意思是公司的職員。例如“Our company has the best personnel in the industry.”重音落在單詞的末尾。“Personal”是個形容詞意思是私人或是個人。“I'm requesting a day of annual leave for personal reasons.”重音容落在單詞的開頭。如果你不仔細，你就可能說成“personal meeting”而不是“personnel meeting.”

Executive

“executive”是公司的管理人員。如果你正在向訪客或是客戶介紹你公司的高層executives，那就要注意單詞的發(fā)音嘍！如果你將重音落在 “u”上，那么“executive”馬上就聽起來象“execute”-將某人殺死或判死刑。

Present? Presentate? Presentation?

當你作presentation時present信息。Present是個動詞意思是將某物呈現(xiàn)給別人。presentation是常在商務(wù)中推出新信息時使用的一種形式。許多人－就算是一些英語的本土人士－ 認為“presentate”是 “presentation.”的動詞形式。不要犯同樣的錯誤！

“I look forward to hearing from you.”

這個短語通常用于商務(wù)信件中。但是學(xué)習(xí)英語者常寫成，“I look forward to hear from you.”這不正確并且讓英語本土人士聽起來有些滑稽。動詞 “hear”在這個短語中總是要有“ing”的。

Headquarters and Information

許多的英語學(xué)習(xí)者把“headquarters”這個單詞的“s”漏掉而在“information.”后加上了“s”。Headquarters是個單數(shù)名詞意思是公司的總部：“I'm going to headquarters this weekend to meet with the CEO.” Headquarters是個微妙的單詞因為它是以“s.”結(jié)尾的。看起來象是個復(fù)數(shù)名詞！但是漏掉“s”會把headquarters變成個動詞，“to headquarter.”

在另一方面，許多學(xué)習(xí)者在information后加上了“s”。大多數(shù)人的理由是如果他們需要很多的信息，他們就需要把這個單詞變成復(fù)數(shù)，例如，“I need

informations on overseas study programs.”但是信息是個不可數(shù)名詞（它沒有復(fù)數(shù)名詞）。你只需要說，“I need some information.”

第三篇：BEC商務(wù)英語改錯常見錯誤總結(jié)

BEC商務(wù)英語改錯常見錯誤總結(jié)

原文地址：http://

【基本方法】

通讀全文，把握大意

很多考生在做題的時候會遇到不知道是否該刪除某個詞語的情況，這時應(yīng)該從全文內(nèi)容出發(fā)，判斷其是否多余，通常情況下，都是名詞或代詞為多，出題者通過增加多余的名詞或代詞來對考生進行干擾，從而達到測試的目的。先通讀全文的另外一個好處就是可以在讀的過程中先找出一些明顯的錯誤，這也遵循了我們常說的先易后難的解題規(guī)律。

以句子為單位，逐個進行分析

在四六級中，經(jīng)常是幾行才設(shè)置一道題目，而BEC則不同，每一行都設(shè)置一道題目，因此，一個句子通常都會被拆分成時上下兩行。所以，我們做題的時候應(yīng)該以句子為最小單位，然后對其進行分析，找出其中的錯誤所在，而不應(yīng)該僅僅局限于一行對句子進行分析。

分析句子成分，找出錯誤所在

判斷一個句子正確與否，通過需要對句子進行語法成分的分析，以判斷是缺少語法成分，還是出現(xiàn)多余的語法成分。一個完整的句子通常要包含主語，謂語和賓語。所以我們分析句子的時候也是從主謂賓入手。這就要求學(xué)生掌握一定的語法知識，具備分析句子成分的能力。考生應(yīng)該在平時練習(xí)時加強對句子成分的分析。

遵循先易后難，充分利用時間

就考試時間而言，BEC的考試時間要比四六級考試時間長。但是，由于BEC的難度較大，很大一部分考生仍會感到時間不夠用。因此，在做題的時候，我們?nèi)砸裱纫缀箅y的原則，爭取在最短的時間內(nèi)拿到做多的分。考生在平時練習(xí)的時候也要養(yǎng)成這個習(xí)慣，這樣就可以避免在考試的時候死扣住一道難題不放，而失去了那些容易的該得分的題目。

【常見錯誤】

將泛指內(nèi)容特指化

這主要是指在名詞前加上了多余的定冠詞，造成泛指的內(nèi)容被特指。因為在BEC考試中不存在漏詞的情況，因此在名詞前缺少冠詞的情況是不存在的。當考生遇到復(fù)數(shù)名詞前的定冠詞時，可以考慮其是否多余。

例如： The final decision was reached after day-long session of the tests, interviews and exercises.(tests, interviews and exercises均為泛指的內(nèi)容，而不是某種特有的，專門的tests, interviews and exercises，所以在這個句子中，the是多余的。)

時態(tài)不正確

對于時態(tài)方面的考查，最常見的就是在時間，條件，讓步狀語從句后用帶will的將來時態(tài)。我們知道，這些從句要用一般現(xiàn)在時來代替一般將來時。所以，句中的 will往往是多余的。(當然，有時候will表示意愿，用在if條件句中，表示“如果你愿意......”這個要區(qū)別對待)

例如：..., a password allows them to access the system wherever they will happen to be that day.(這是一個讓步狀語從句，從句要求用一般現(xiàn)在時來表示一般將來時，所以句中的 will是多余的，應(yīng)該去掉。)

對立性詞語在句子中同時出現(xiàn)

在中文里，我們可以把“雖然”“但是”放在一起，也可以將“因為”“所以”放在一起，而在英語中，我們用了although/though就不可以用but(但是可以用yet)，用了because/since/as就不可以用so。另外。在句子中一般不可以同時出現(xiàn)以下的詞語： how與well，only與hardly，serve與for，reach與at/in，rise與up，most與best，must與have to，another與other(s)，marry與 with，repeat與again(但可以與again and again連用)，return 與 back等等。

例如： How do you get on well with the staff.(這句話中，well實際上回答了how，所以well是多余的。又如serve for our customs 中for也是多余的，因為serve是及物動詞，本身已經(jīng)含有for的意思，再用for就造成了意思上的重復(fù)。)

詞性的誤用

由于詞性的誤用而造成的單詞多余在BEC短文改錯中也是經(jīng)常可以碰到的。特別是對動詞的考查，如及物和不及物的混用等等。

例如：Their backgrounds are vary from arts to sciences(vary是動詞，因此，are是多余的。又如：But Garrard is going to be relax.一句，relax是動詞，be是多余的。又如：Rather than waste of time in traffic jams.中的of 是多余的，因為waste是及物動詞;又如：...,where executives fly them in and out the same day.中them是多余的，因為fly是不及物動詞。)

又如：In addition to have formal lessons, participants have the opportunity to learn in social situations with trainers and fellow students.(In addition to中to是介詞，后面要接上名詞或動名詞，不可以接上動詞原形。所以應(yīng)該去掉have)

賓語從句中that與what或that 與if / whether的同時出現(xiàn) 在賓語從句中，我們不可以用兩個連詞來連接同一個句子。出題者往往會在賓語從句中同時使用that和what或that和if / whether來考查學(xué)生是否掌握好基本的語法知識。

例如：It really doesn’t matter that what we pay for an investment.(在這句話中就同時用了兩個連詞。我們知道，pay是一個及物動詞，要求接上賓語，what在這里充當pay的賓語，而that僅僅是起到連接的作用，沒有實在的意義，所以 that是多余的。)

第四篇：商務(wù)英語文書中常見的翻譯錯誤

好東西，盡在大家網(wǎng)

商務(wù)英語文書中常見的翻譯錯誤

在一些由中文翻譯的英語樣本、合同、廣告和其他文件材料中常見一些翻譯錯誤，現(xiàn)僅舉幾個出現(xiàn)頻率較高的例子，試作分析，謹供讀者朋友參考。

1.由港澳國際投資公司投資的海口電站工程因其建設(shè)速度和質(zhì)量得到高度評價。原譯文：The Haikou Power Station Project invested by the Hongkong-Macau International Investment Co., Ltd.was highly appraised for its construction speed and quality.注：投資某項工程應(yīng)為invest in a project，在被動語態(tài)中不能漏去前置詞in。應(yīng)譯為：The Haikou Power Station Project invested in（在某些情況下可用financed or funded）by the Hongkong-Macau International Investment Co., Ltd.was highly appraised for its construction speed and quality.2.上海SFECO擁有5個控股子公司。原譯文：Shanghai SFECO Group has 5 share-holding companies.注：share-holding company指控制或持有某公司股權(quán)的股東公司。上述譯文意思是5個公司持有Shanghai SFECO Group的股份，換句話說，這5個公司是“老子”公司，因此顯然不符合中文原意。應(yīng)譯為：Shanghai SFECO Group is a holding company of 5 subsidiary companies.或Shanghai SFECO Group holds shares of 5 subsidiary companies.3.中國民生銀行有限公司。原譯文：China Minsheng Banking Corporation, Ltd.注：corporation本身即為有限公司，相當于limited company，英譯中無需再加“Ltd”。應(yīng)譯為：China Minsheng Banking Corporation

4.項目中標之后，我們將立即開始前期準備工作。原譯文：After the bid is awarded, we shall immediately start our advance-phase preparation.注：項目中標應(yīng)為accept a bid or award the contract。顯然上述譯文把兩種表達法相混淆了。應(yīng)譯為：After the bid is accepted（or the contract is awarded）, we shall immediately start our advance-phase preparation.5.歡迎您參觀我們交易會。原譯文：Welcome you to visit our fair!

注：譯文中welcome是動詞，因此此句是祈使句形式，省略的主語為第二人稱你（你們），而不是中文所含的我（我們）之意。應(yīng)譯為：We welcome you to visit our trade fair!更簡潔而地道的譯法是：Welcome to our trade fair!

6.我公司出口工業(yè)產(chǎn)品、化工產(chǎn)品、醫(yī)藥等。原譯文：Our company exports industrial products, chemicals, medicines and etc.注：etc.等于and so on或and others，已含有and的成分，上述譯文無需加上and一詞。

好東西，盡在大家網(wǎng)

應(yīng)譯為：Our company exports industrial products, chemicals, medicines, etc.7.我們將委托貴公司作為我公司在毛里求斯的業(yè)務(wù)代理。原譯文：We hereby entrust your company to be our business agent in Mauritius.注：entrust一詞在作委托解時用法為entrust somebody with something or entrust something to somebody。應(yīng)譯為：We hereby appoint your company to be our business agent in Mauritius.8.本合同簽訂之后，簽約雙方中任何一方不得將合同內(nèi)容泄露給第三方。原譯文：Any of the two parties can not divulge the contents of the contract to a third party after the conclusion of the contract.注：雙方中任何一方為either of the two parties，三方（或三方以上）中任何一方才用any of the parties，因本句為否定句，應(yīng)譯為：Neither of the two parties can divulge the contents of the contract to a third party after the conclusion of the contract.9.在雙方簽約之后，各方將嚴格遵守本協(xié)議。原譯文：After this agreement is signed by the two parties, all parties shall strictly abide by it.注：與上一條相類似，在協(xié)議當事方為三方（或三方以上）時，各方為all parties，而當事方為兩方時應(yīng)用both parties。應(yīng)譯為：After this agreement is signed by the two parties, both parties shall strictly abide by it.

第五篇：商務(wù)英語口試常見話題

In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute.Candidates have one minute in which to prepare and should use this time to make brief notes.The other candidate listens to the talk and is invited to ask one or two questions at the end.Candidates may make notes while listening to their partner.Each candidate is given a different set of three tasks from which to choose.General procedure

A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked

1.Customer relation: the importance of offering incentives to customers

Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty.If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services.At the same time the image of your company will be improved and your brands are more likely to be known by customers.2.Product promotion: how to ensure that products are promoted effectively at international trade fairs

You should send a professional team of experts to arrange the promotion at the trade fair.They must be familiar with the products you want to promote at the fair.Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair.Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers.Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3.How to reduce labor turnover rates

In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company.Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits.An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory.Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace.It’s a family where all members are supported and valued.4.Career development: the importance of being willing to acquire new skills throughout your career

With the unceasing development of science and technology the workplace is now undertaking profound changes.The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes.Remember: you are never too old to learn.New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5.International sales: how to research foreign markets effectively

You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market.For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market.If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country.That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6.Production management: how to implement an effective just-in-time system What is a JIT production system? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste(waste being considered as those things that do not add value to the product).A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next(usually small)batch arrives for processing just as needed.The logic behind JIT: Nothing will be produced until it is needed.7.Travel: the importance of being able to speak foreign languages in international business

8.Marketing: how to assess whether there is a market for a new product

You should carry out a research on the customer demands to see if there is a read need in the market for your new product.The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors.Detect whether they are going to launch their new product onto the market.if the answer if yes that probably means there is a demand in the market for some new product.Then be quick and put on your rival product to coincide with them.9.Human resources: how to use staff appraisal schemes

You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes.Most importantly ratings should reflect measurable element of the job requirements.10.Advertising: the importance of television and cinema advertisement

In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services.With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world.They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them.On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11.Staff management: how to ensure effective lines of communication between the workforce and management

As the leader of the company you should open up a channel for the workforce and management to communicate directly.For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management.They are allowed to talk with each other openly and freely to exchange views and opinions.They can also set common objectives.You should achieve this effectiveness by making use of up-to-date technologies.For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum.In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers.12.Finance: how to ensure accurate cashflow forecasts

you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation.This system can calculate the balance between your income and expenditure on a daily base.And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments.The information will be collected everyday for you to take consideration.13.International sales: how to decide which sales incentives to offer a new foreign customer(本題做為思考題，請大家自行考慮一下。)

14.Recruitment: how to ensure that the best applicant for a job is selected(how to ensure that the best candidate for a post is selected)

During the selection process we should pay attention to the candidates’ quality and attribute.Quality refers to the candidate’s ability to conduct his or her future work.During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies.In addition the other important factor should also be considered.That is the attribute of the candidate.It has something to do with the candidate’s character and value.Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.15.How to decide whether to float a company on the stock market

A: we should check the policy concerning listing a company onto the stock market.Different stock exchanges have different policies and requirements.We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market.For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed.Besides, its after-tax profits should also reach a certain level.So check these policies to see if our company is qualified to be listed onto the stock market.Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.16.Training: the importance of training staff to use new technology

A: it is a very important step to train your staff in how to use the new technology.First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it.Therefore your training is worthy in getting your staff to understand the new technology.Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training.The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.17.The importance of selecting appropriate members of staff to attend exhibitions

A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair.The staff you select should at least have a good understanding of the products you display.They must know the quality function description production packing and other important fields of your products.Besides they must have strong ability of promoting and marketing.These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.18.Production management: how to organize an effective stock control system

A: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level.Second set up a reporting system to inform the manager of any possible changes in the level of inventory.If the level is too low try to improve it and reduce its negative effect on the production.If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management.Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.注釋：stock control system 存貨控制（對各種物資庫存量的管理。目的在于使各種物料的庫存量保持在適當?shù)乃剑炔粫驇齑孢^低而使生產(chǎn)收到影響，也不會因庫存過多而占壓資金并增加管理上的困難。）

19.Meeting: the importance of regular meeting with suppliers

A: first improve your cooperation with your supplier.It is not just a simple deal you make with your supplier.That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit.Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company.Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.20.The importance of teamwork for the effective management of projects

A: to manage projects involves heavy workload and requires much of the company’s energy and human resource.However by using teamwork we can make this complicated work become simple and easy.First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit.That means they work more systemically and coordinate more with each other.As leaders we won’t worry about the time we will have to waste on the coordinating procedures anymore.Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates.Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.The managers can thus save the energy and time for trouble-shooting.21.The importance of providing employees with clear job descriptions

A: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what their bosses expect from them.Then they can work according to their aims without any misunderstanding of their jobs which will definitely improve the efficiency of your employees’ work.In addition for managers clear job description can enable them to know their subordinates’ work better and to monitor and control their work effectively.22.The importance of understanding cultural differences when working in an international environment

A:(請根據(jù)課本第七課所劃之內(nèi)容進行回答)

23.How to ensure that company growth proceeds at the optimum rate A: first we should control the expansion of our company which if not appropriate can cause too much bubble and give a false impression of prosperity.Second plan our company’s future carefully.This includes considering in detail the budget of our company;opening more markets for the company’s products and gearing our company towards a right direction in which its development can be sustainable sound and rapid.Third make sure that we can get all the resources needed for our company’s development including the materials we need to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.24.How to manage a heavy workload effectively

A: first we should have a timetable illustrating all the details about the work of every staff within a day, a month or even a year.We can deal with more workload while shouldering more responsibility if we can arrange our work in advance.Second make sure that we can communicate with our colleagues effectively so that we can make use of their advice or ideas to help us solve the problems or unexpected things occurring in our work.Third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.25.The importance to a company of having a Health and Safety policy

A: as a kind of legal document Health and Safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it explains in detail what the staff should and should not do in order to keep themselves safe in their work.If those accidents or injuries do happen the Policy made by the company can also be used as reference in case of civil liability.Besides the Health and Safety policy can serve as a record which will be very useful if an inspector questions the company’s precautions on health and safety.26.How to ensure that staff at all levels receive appropriate feedback on individual performance

A: we should establish a complete set of evaluating system within the whole company to monitor individual performance of every employee and to report their performance to the board and the department they belong to.Their performance is judged on the basis of their position and responsibility and in accordance with their personal abilities.Of course any other factors that will affect their performance directly or indirectly will also be taken into consideration.Besides the feedback will be sent directly to our employees’ mailbox immediately after their performance is evaluated.27.How to maintain customer interest in a company’s products A: usually customers are interested in the products which have high reputation or world-wide brand names.Therefore a company should try to keep the fame of their products and develop its products into a global brand in order to attract its customers.And of course customers are often concerned about the quality of the products they are intended to buy.In this regard a company should make their products reliable to use.In addition a company should upgrade their products in a direction that will lead to a multi-functional and user-friendly kind of products.Try to show your customers that your products have great potentials so that they will keep their interest in your products.28.The importance of having a career plan in order to achieve high levels of success at work

A: a career plan is very important for employees.If you plan your career in advance you will have a better idea of what you should do and what you have to achieve at the different stages of your career, which will make you more realistic at work.The plan will guide you throughout your career and make you easier to climb the ladder within the framework of your company.Every time you start your work you will find there is a clear goal before you and every time you achieve your goal another goal has already been set for you to continue.You will never feel lost in the complicated environment and can gain advantage among the tense competition with your colleagues.Gradually you will find yourself moving steadily towards your success and finally reach the top of your career.All of these are not your dreams and they can be realized if you have your career plan.29.The importance of product diversification to the success of a business

A: in today’s increasingly-competitive market product diversification is crucial to the success of a business.Today’s market is becoming more and more diversified which means a single range of products produced by a certain company cannot survive since the competition is extremely high.And even if you survive you will find your earnings via a single product won’t cover even a small fraction of your cost.Therefore a business should diversify its product range.A diversified product range will make you avoid the tense competition in the specific area and give you more opportunities to open up more potential markets which will reduce to a large extent the risks due to the high competition.(還可從吸引顧客的角度來說)

30.The importance in business of maintaining personal contact with clients

A: some of your clients are your important suppliers and others are your distributors.Therefore keeping contact with them means you keep a good communication with your suppliers or distributors whose information is crucial to your production and sales.Any information you gain from your client can be used to test the popularity of your products.Usually formal or official contact with your clients won’t give you much more opportunities to get the information you need.Personal contact however can be developed into a very useful contact since it can produce a sound environment in which you talk to your clients personally.And you can even get some information about your revival through personal contact which you can use to take the advantage in the competition.And of course you will know better what your clients think of your products and what they expect from you since most of your clients are reluctant to tell you because of the strict environment of formal contact.31.How to balance company growth with production capacity

A: in order to balance company growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our company.If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our company or the growth bubble which will eventually burst.If we accelerate our production capacity without any consideration of the current market demand or current situation of the company’s sales we will definitely increase our inventory which will cause the break of the cash flow.32.How to achieve and maintain high motivation among a workforce

A: first set up an incentive mechanism within the company to ensure that every highly-motivated employee is awarded.Second try to produce a healthy and sound environment within the company to ensure that every employee know the importance and benefit of keeping high motivation in his or her job.Third help very employee to plan his or her future career within the company to make them sure that they are paid close attention to by the company and they will have a better future if they stay with the company.33.The importance of training staff in how to use new technology when introducing it into the workplace

A: it is a very important step to train your staff in how to use the new technology.First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it.Therefore your training is worthy in getting your staff to understand the new technology.Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training.The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.34.How to maintain good relationships with suppliers

A: first improve your cooperation with your supplier.It is not just a simple deal you make with your supplier.That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit.Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident with the current business with your company.Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.35.How to achieve a strong visual impact in advertising

A: first we should use an impressive and unique color design or slogan in our advertising.Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off.In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.36.The importance of being able to cope with the stress in a job

A: as today’s businessmen we shoulder more and more responsibilities and experience more intensive stress which if not appropriately deal with will lead to mental fatigue or other mental illnesses or even worse the total breakdown.Therefore the ability to cope with the stress in our jobs is one of the most important skills we should acquire in today’s business world.Furthermore, we will inevitably encounter some stress in our daily work.Without appropriately dealing with these stresses we cannot continue our work in a normal way and the stagnation will appear to offset any achievement we have made in the previous work.