第一篇：英文辯論賽主持實(shí)用術(shù)語與句子

1.Good morning/afternoon/evening ladies and gentleman(or

students),contestants and adjudicators(裁判).Today we are debating the topic(報(bào)一下辯論題目)On the affirmative side we have(報(bào)一下正方參賽者的順序),and on the negative side we have(反方參賽者的順序).Both teams have showed great debating ability in today's fierce competition.Let us now await for the adjudicator's scoring.I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.The score is in, and the winner of today's debate is(報(bào)贏的一方)Than you all for coming.2.Beginning:

Good evening, ladies and gentlemen.Good evening, boys and girls.This place will be your stage to show your strong ability in debating and we are your hosts.Judge Introduction:

Firstly, I have the great privilege of presenting today's judges for this Debate Contest.Ladies and gentlemen, let’s welcome Mr.from...Rule Introduction:

Now I would like to introduce the rules for this contest.No.1, contest will be divided into two parts, group of English major, and group of other majors.No.2, each group will be given 8 minutes, including 1 minute for stating the two debaters’ own opinion, 4 minutes for free debate，and 1 minute for their the last sum-up.No.3, at the end of the contest, we will choose five contestants including 2 English major contestants and 3 from other majors.Up to now, I think all of you have known the rules very well.And then each group will begin your debate according the order and the topic you have got.So first, lets welcome group one…

Ending:

Their views all sound very nice, right? And I think you all have been well-prepared to defeat the other side.All the contestants have shown great debating ability in today's fierce competition.I'm sure we're all deeply impressed by the intelligent debaters.Thanks for your hard work and let's give ourselves a big round of applause.Now it's time for the result.Which contestants will win this wonderful debate? And who will be the best debater today? I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.3.Welcome to the debating competition of the issue “the advantages s and disadvantages of Qinghai—Tibet railway”.We have 8debators today,4 on each side and the positive side is leaded by XXX,therest debaters are XX, XX.And the members of the negative team are XX,XX is the leader of their team.ok ,good luck to they(.or hot welcome to them.)Next, I want to introduce today’s judges, they are our dear instructor mrsyan,and our classmates XX ,XX,XX ,XX, hot welcome to all of you.and thanks to all for joiningtoday’s debating competition.Now, I would like to introduce the rules for the contest.The first is the time.each debater is allowed to express in limited.Secondly, speakers are not allowed to bring any notes in hand.Thirdly,Welcome comeback ,after our judges’ discussion, the most exciting moment is coming, the winner of today’s debating competition is the---.and the best debater is.congratulation!

i hope we can express ourselves on the stage in English ,I hope we can show what we have learned in the competition, I hope we can exchange experience of how to learn English better, I hope we all make good use of this opportunity to improve ourselves.Ok, this is the end of today’s English debating competition.thank you all for join us today, I hope all of you can have a good time.thank you.

第二篇：辯論賽主持

“電廠.電網(wǎng)”青年員工辯論會(huì)首場比賽主持稿

“電廠.電網(wǎng)”青年員工辯論會(huì)首場比賽主持稿

主席：親愛的各位來賓，朋友們，大家好！歡迎大家來到“電廠.電網(wǎng)”青年員工辯論會(huì)現(xiàn)場。為了加強(qiáng)兄弟單位團(tuán)員青年之間的交流合作同時(shí)進(jìn)一步普及企業(yè)文化知識(shí)，展現(xiàn)當(dāng)代電力企業(yè)青年的風(fēng)采，電廠團(tuán)委和電網(wǎng)團(tuán)委聯(lián)手舉辦這次以“學(xué)習(xí)、交流、共進(jìn)、創(chuàng)新”為主題的友誼辯論賽。賽事采用主客場制，分別在電廠、電網(wǎng)各賽一場，每場比賽不分勝負(fù)，均評(píng)最佳辯手一名，優(yōu)秀辯手2名。根據(jù)安排，今天在這里舉行的是第一場比賽。雙方今天的辯題為：提升企業(yè)核心競爭力主要靠文化力還是主要靠執(zhí)行力。正反雙方賽前已進(jìn)行抽簽，結(jié)果如下：

正方---電廠代表隊(duì)，他們的觀點(diǎn)是提升企業(yè)核心競爭力主要靠文化力；

反方---電網(wǎng)代表隊(duì)，他們的觀點(diǎn)是提升企業(yè)核心競爭力主要靠執(zhí)行力

下面我先來介紹一下今天參賽的雙方辯友，坐在我左邊的是反方，我們今天的客人---電網(wǎng)代表隊(duì)，他們是：

一辯 張 瑜

二辯 吳 再 萌

三辯 李 靜

四辯 沈 雷，歡迎你們！

坐在我右邊的是正方，電廠代表隊(duì)，他們是：

一辯 黃 珍 珍

二辯 林 大 海

三辯 趙 曉 剛

四辯 趙 學(xué) 星，歡迎！

擔(dān)任我們今天比賽的評(píng)委有：

電網(wǎng)公司黨委書記周秒度先生

東南發(fā)電公司紀(jì)委書記裘大概先生

電廠黨委書記施可尕先生

我們的老領(lǐng)導(dǎo)李先隆先生

電廠工會(huì)主席華會(huì)紫先生

電廠紀(jì)委書記黃忠先生

**********李濤先生，同時(shí)李濤先生還將擔(dān)任本場比賽的點(diǎn)評(píng)嘉賓，讓我們再一次以熱烈的掌聲對他們的到來表示歡迎！

比賽開始，首先請工作人員宣讀比賽規(guī)則

主席：（辯題簡介，導(dǎo)引出正式比賽）且看今天場上的正方雙方如何以他們的如簧之舌彈奏這出思想之歌，首先有請正方一辯黃珍珍辯友進(jìn)行立論陳述，時(shí)間3分鐘，請！

正方一辯：（略）

主席：感謝辯友黃珍珍，我們接著有請反方一辯來陳述反方觀點(diǎn)，時(shí)間3分鐘！

反方一辯（略）

主席：謝謝，張瑜辯友！下面是攻辯階段，我重申一下時(shí)間規(guī)則：正反雙方二三辯中被提問者必須在30S內(nèi)作出回答，答題時(shí)間兩分鐘，剩余30S時(shí)間黃牌提示。首先有請反方二辯來選擇正方辯友。

正方二辯：略

主席：好，開始提問---下面有請正方二辯來選擇反方辯友。

正方二辯：略

主席：有請反方三辯來選擇正方二三辯中沒有答題的辯友。

反方三辯：略

主席：有請正方三辯來選擇正反方二三辯中沒有答題的辯友。

正方三辯：略

主席：謝謝雙方辯友，攻辯階段結(jié)束，下面即將迎來驚心動(dòng)魄的自由辯論階段，首先我申明一下比賽規(guī)則：（規(guī)則）

首先有請正方發(fā)言！

正方：

反方：

主席：謝謝雙方辯友為我們帶來的精彩紛呈的唇槍舌戰(zhàn)，接下來是總結(jié)陳詞，我們有請反方四辯沈雷辯友用3分鐘時(shí)間來總結(jié)本方觀點(diǎn)！

反方四辯：略

主席：感謝反方四辯沈雷辯友，最后有請正方四辯趙學(xué)星辯友用3分鐘時(shí)間來總結(jié)本方觀點(diǎn)，請！

主席：至此，我們本場比賽的主題部分已宣告結(jié)束，雙方辯友給我們帶來了不僅是語言藝術(shù)上的至高享受，更是思想上的激烈碰撞，可以說高潮迭起，精彩紛呈，感謝并祝賀雙方的精彩表現(xiàn)！現(xiàn)在評(píng)委和工作人員們正進(jìn)行緊張?jiān)u判，我們就今天的辯題，聽聽今天我們的觀眾朋友的看法

主席：觀眾的看法我們也聽到了，我們接著來聽聽專家們的意見。有請我們本場比賽的點(diǎn)評(píng)嘉賓李濤先生，為我們作精彩點(diǎn)評(píng)！

主席：謝謝李濤先生的精彩點(diǎn)評(píng)，朋友們，“電廠.電網(wǎng)”青年員工辯論會(huì)首場比賽結(jié)果已經(jīng)分曉，獲得本場比賽“優(yōu)秀辯手”稱號(hào)的分別是：

*** 得分為：、*** 得分為：

獲得本場比賽“最佳辯手”稱號(hào)的是：

*** 得分為：

主席：朋友們，“電廠.電網(wǎng)”青年員工辯論會(huì)首場比賽到此結(jié)束，謝謝大家的參與，再見

第三篇：辯論賽主持稿與辯論賽主持稿英文

辯論賽主持稿

又是一年辯論賽季節(jié)時(shí)，他日的精彩較量還在耳邊縈繞，久久無法散去。今日就已經(jīng)開始戰(zhàn)火重燃，唇槍舌劍，群雄爭霸的新篇章。辯論場上語言的交鋒，思維的碰撞，理性的火花無一不讓我們震撼與贊賞。下面我們一起來看看辯論賽的主持稿吧。

各位同學(xué)、今晚的辯論賽即將開始.[轉(zhuǎn)自 提問題由多數(shù)評(píng)委通過后辯手方可回答。每位觀眾只能提一個(gè)問題，提問前請?zhí)釂栒哒f明您的所在院系，提問時(shí)請簡潔明了，原則上不超過15秒。選手回答時(shí)間不超過一分鐘，其中雙方四辯必須回答一個(gè)問題。一人回答完畢時(shí)間未盡，其他人可繼續(xù)。現(xiàn)在請觀眾朋友向正方選手提問，請。……

感謝這位觀眾朋友的提問和正方選手的回答，下面請觀眾朋友向反方選手提問，請。……

感謝這位觀眾朋友的提問和反方選手的回答，下面請觀眾朋友向正方選手提問，請。……

謝謝，請觀眾朋友向反方選手提問，請。……

請反方四辯總結(jié)陳詞，時(shí)間3分鐘，請。……

感謝反方四辯的精彩陳詞，下面請正方四辯總結(jié)陳詞，時(shí)間也是3分鐘，請。……

感謝正方四辯的精彩陳詞。到這里，本場比賽就告一段落了。根據(jù)比賽規(guī)則，在宣布成績之前，請我們的點(diǎn)評(píng)嘉賓：

(院(系)團(tuán)/黨委副書記)xx(老師)為今晚這場辯論作點(diǎn)評(píng)，有請。xx

謝謝 xx 老師的精彩點(diǎn)評(píng)。

現(xiàn)在評(píng)判結(jié)果已經(jīng)出來了，(本場比賽的最佳辯手是： 同學(xué)，讓我們以最熱烈的掌聲對他表示祝賀。)

下面我鄭重宣布，經(jīng)過評(píng)判團(tuán)認(rèn)真的評(píng)判，最終以 的結(jié)果判定本場比賽的優(yōu)勝隊(duì)是： 正方/反方 代表隊(duì)

請大家用最熱烈的掌聲向他們表示祝賀。

本場比賽到此結(jié)束，感謝各位嘉賓的到來，感謝各位參賽選手的精彩表現(xiàn)，謝謝各位的關(guān)心與支持，衷心的謝謝大家，祝各位晚安。

(若某選手在發(fā)言時(shí)間用盡結(jié)束時(shí)仍未結(jié)束發(fā)言，主席依次說：“謝謝”，“謝謝某某辯手的發(fā)言”，“謝謝某方某某辯手的精彩發(fā)言”。)

每次的辯論賽我們都會(huì)學(xué)到很多東西，都會(huì)讓自己成長不少。以上就是跟大家分享的辯論賽主持稿，希望你會(huì)喜歡。

正方/反方

一/二/三/四

辯

比

辯論賽主持稿英文.good morning,ladies and gentlemen.we are at our class debate

..i’m..my partner is… we’re honoured to be the chairpersons of this debate.thank youyou’re your participating.2.today,we’ll be witnessing a brilliant debate

the petition is divided into five rounds，before each round begings,i will briefly introduce the petition rules.so our debaters need to listen carefully.now let’s meet the two teams and their debaters.on my right are 4 debaters representing the student-centre,they are ……………………………………..we wele the four debaters.likewise,we’d like to wele the opposite on my left.the 4 debaters represent the teather-centre.they are ……………………………….wele the eight debaters.1.now that we’ve met the 8debaters.let me introduce the four judges for today.they are ………………….2.這個(gè)地方適當(dāng)?shù)募右恍┰挘P(guān)于主題的。whose argument is more persuasive,we’ll soon find out.1.i now declare open the debate.we’ll begin with the first round-presenting of arguments.in this round, both teams can send any debater to establish its arguments.we’ll start with the student-centre,if you please.2.thank you.proposition for your opening arguments.let’s listen to how the teather-center make their argument.if you please.1.thank you.now that we’ve listened to the exciting opening arguments from both sides,we’ll move into the next round-free debate and rebuttal.2.in this round,one of the 3 remaining debaters who did not speak ealier will present.the presenting debater can rebut their opponent’s views and also further develop their own.1.we’ll start with the student-centre,if you please.2.thank you, student –centre.let’s now hear the teather-centre’s arguments and rebuttal.1.thank you.after that round of sparring,both teams have received some blows.we now move into the cross-examination round.2.this round is divided in two.first,one of the student-centre’s members who has not presented will cross-examine two of the 2 remaining teather-centre’s members who have not spoken.and the teather-centre’s can only answer questions,and not ask any.1.let’s hear from the student –centre.2.let’s now invite the teather-centre to start the next round of cross-examination.1.now we have the second round of cross-examinations.the student-centre will begin.the remaining debater who has not presented till now will cross-examine the two teather-centre’s speakers who were not cross-examined ealier.2.the teather-centre will now start the next round of cross-examinations.if you please.1.both teams’ exciting cross-examinations have treated us to the robust.we now move into the 4th round of free debate.at every petition, this is the most-watched and most exciting round.2.there is no limit to the number of times debaters can speak,nor the order in which they speake.let’s invite the student-centre to start.1.this round is quite exciting,but our debaters cannot relax.the conclusion round is also important.2.in this round ,the speaker has to be one of those who did the cross-examination ealier.this time we’ll start with the teather –centre.1.thank you.let us now hear the student –centre’s conclusion

2.both teams’conclusion bring today’s petition to a close.let’s leave the judges to do their work now.1.our judges have made their decisions.before we announce that,i’d like to invite mrs wang.to critique the teams’ performance today.mrs wang,please.2.now the judges will give their result.

第四篇：英文辯論賽

1.總結(jié)陳詞：The world in which we live is constantly evolving.We are demanding more and more from our citizens than ever before and in order to live up to the demands of the world we need ahigher education upon which to base our skills and knowledge.The first reason that you should consider a university degree is the fact that it will substantially{ s?b?st?n??li] increase your earning potential.If nothing else appeals to you, this is typically the one reason that most people return to school after years in the work place.1.moneyyou should be aware that you need to choose your major wisely if money is your sole motivation.Not all careers pay equally when compare to the education required to enter them.2.Insurance.This may seem like a strange term to use when discussing why you should get a university education but this is perhaps the best insurance you can find as far as employability goes.Having a university degree gives you a competitive edge over those who do not.In many cases you will find that education is beginning to trump：[tr?mp] experience as employers are seeking workers with more rounded skills rather than those with very specific skills.3.Employability.Believe it or not, those with degrees are much more employable than those that do not have them.There was a

time when the trend was to employ those who had experience over those who had education.That trend is rapidly evaporating as companies want employees that can fill multiple roles more and more often.4.Confidence.There is nothing quite like believing in yourself.Getting a four-year education is one way to build confidence not only on a personal level but also on a professional level.Whether or not you realize it, this is often the best reason for pursuing a university degree.This reason, as a matter of fact, will actually affect all of the other things I mentioned above.Therer is no doubt that education background plays an important role in our daily life.1.反駁工作經(jīng)驗(yàn)在求職中很重要

People‘s Working experience needs education to pave the way for it.Without a diploma, you have no chance to work, so there would be no work experience.More and more companies demand for at least a college diploma.In addition, if you do not havehigher education，there will also be something you do not understand。

2.大學(xué)學(xué)不到什么 不如早點(diǎn)工作。---學(xué)不到是自己的事。

Students can not only learn knowledge,but also good learning ability, communication skills, and ability to survive.No matter how their future work career change, they can rapidly adapt to their working environment.we learn these seemingly “useless” to

learn to think/Observe / consider / analyze the problem.it is the biggest difference.For each student and the parents should first ask themselveswhether they only want a degree, the opportunity to become famous overnight, or to enter a four-year institutions of higher education learning and edified [?edifi?kei??n].so it is your attitude towards education influence the education result but not college education itself.So no one can take college education for granted.3.大學(xué)生太普遍了 現(xiàn)在沒什么競爭優(yōu)勢。

（1）you said..ordinary,but right here statistics show that Bachelor's degree covers only 3% of the popularity,so I don”tthink diploma is not important.(2)According to statistics, in china the number of applicantswho attend college entrance exam is about 10.1 million this year, the number of planned enrollment is 5.67 million, which reachs a new record.For most young people, though the

diploma can’t change their fate, but if you do not go to college, the opportunity to change the fate is even slimmer.We are in the age of the knowledge economy, we all know that though knowledge can’t change all our fate，but it would still have universal significance.4.教育體制有問題，不公正

As for educational equity, justice,and something about

education system.it is government that should pay attention to solve.the problem.and government attention in turn provesthat college education has more value.5.工作可以優(yōu)先回報(bào)社會(huì)，兼職的問題

Go to society early so that we can contribute to the society ,but if we finish college education we will have more capable to achieve the best.“Work experience” is hard to match with the job in order to meet the needs of society, many of the students had to use study time or part-time to participate in social practice, in order to accumulate experience.They feel that even a short work experience, will also add your resume and exciting future stroke.Facts have proved that these part-time tutor or commodity promotion through the accumulation of “work experience”, only style and no substance, little consistent with the profession, and it is far from the employer requires of a “practical experience.6.舉例子說比爾蓋茨等偉人的成功，及大學(xué)生賣豬肉。

(1)比爾future is unpredictable, how do you know that Bill Gates won’t have a brighter future ,if he finished the study in Harvard? Do you know that it is during his junior year in

Harvard that Gates left Harvard and devoted his energy to creat in Microsoft? It means that till then he had almost finished the course in college.and himself said that Harvard helped him a lot!He just didn’t have the time and energy to finish the education ,but it

doesn’t mean that education has less value than working experience!However, minority of people can achieve this without higher education.Not every one can become gates,you know.（2）北大豬肉男Zhurou..but he succede!Sell better than those who do not have a college education.Only when tools handled by right person ,they can achieve maximum results.If you can't take good adventage of college education, it’s your own business ,but not the college education ‘ fault!

7.others

Simple example: cooking, every can do it more or less.But why some taste bad.Some delicious? Even if he felt learn nothing duiring the four years.when you work, you will feel that who have a college education are more potential than those who haven;t in some areas.If you want to climb to the top, you have to learn.One’s position is limited by his education

8.學(xué)的知識(shí)以后用不到

”Why do I need this?" is a common question when students are studying seemingly unrelated-but-required subjects in college.Only later will they realize the importance of well-rounded higher education in the formation of a well-educated individual, and therefore, a well-prepared and valuable employee.Many examples could be cited along these lines.Much of what the college-educated employee has studied has not been directly related to their field of work, but has helped enlarge the individual's horizons, promoting a broader and more enlightened view of life, and most importantly, a greater ability to think critically and make wise decisions using the critical thinking skills obtained in college.

第五篇：廣告業(yè)常用英文術(shù)語

AAAA America Association of Advertising 美國／廣告代理商協(xié)會(huì)

advertising 廣告、廣告活動(dòng)

advocacy advertising 倡導(dǎo)型廣告

Account Executive 客戶主管

Account planning 客戶策劃

Account Services 客戶部

Advertise 廣告主

Advertising Department 企業(yè)廣告部

agency 廣告代理商

Art Director 美術(shù)指導(dǎo)

Assistant Partner 董事助理

bid [bid] 廣告競標(biāo)

business-to-business advertising(B2B advertising)B2B廣告

brand image 品牌映象

capitalism 資本本主義，資本運(yùn)營

commercial advertising 商業(yè)廣告

communication process 傳播過程

comparative advertising 比較廣告

consumer advertising 消費(fèi)品廣告

consumerism 消費(fèi)模式

customer 顧客

Chief Executive Officer(CEO)首席執(zhí)行長官

Chief Financial Officer(CFO)首席財(cái)務(wù)官

client 客戶

Copywriter 廣告撰告人

Creative Department 創(chuàng)作部

Creative Director 創(chuàng)意總監(jiān)

deceptive advertising 虛假廣告

department 部門

design 設(shè)汁稿

data 數(shù)據(jù)

director 主管

end-user 最終用戶、實(shí)際使用者

industrial advertising 工業(yè)廣告

institutional advertising 社團(tuán)機(jī)構(gòu)廣告

Management Supervisor 管理監(jiān)督 Market share 市場占有率

Marketing 營銷

Media Department 媒介部

media planning 媒體策劃

media 媒介

national advertising 全國性廣告

noncommercial advertising 非商業(yè)廣告

pitch 提案

professional advertising 業(yè)服務(wù)型廣告

public service advertising(PSA)公益廣告

puffery 吹捧式的廣告

qualitative 定性的quantitative 定量的Research Department 調(diào)查部

retail advertising 零售商廣告

Sister agency 同屬同-集團(tuán)的廣告公司

supplier 制作公司

Traffic Department 流程協(xié)調(diào)部

Brainstorming 頭腦風(fēng)暴法

Campaign 廣告攻勢

Commercial 影視廣告片

coupon 贈(zèng)券、折價(jià)券

logo 品牌標(biāo)識(shí)

magazine 雜志

media budge 媒體預(yù)算

media mix 媒體組合medium 媒體(指某個(gè)媒體)metropolitan 大都會(huì)的outdoor 戶外媒體

promotion 推廣 用品

public relations(PR．)公共關(guān)系

radio 廣播媒體

Situation Analysis 背景分析

Slogan 廣告口號(hào)

Television program 電視節(jié)目

Website [websait] 主頁，網(wǎng)站

Drive-time 交通高峰時(shí)間 So big 做大

Numbers 數(shù)據(jù)

Yeah 是的(對啦)A priori 先驗(yàn)估汁(演繹法)A posteriori 實(shí)測值(歸納法)Code 編號(hào)

debranding 品牌屏蔽測試

depth Interview 深度訪談

desk research 案頭調(diào)研

dichotomous question 兩分問題

double-barreled question 兩難問題

double-blind 雙盲測試(指實(shí)驗(yàn)組和對照組)fatigue bias 疲勞偏差

fieldwork 現(xiàn)場調(diào)查

focus group 焦點(diǎn)小組

interview 訪談

market research 市場調(diào)查

mystery shopping 以購物為掩護(hù)的調(diào)查

observation 觀察

panel 重復(fù)凋查樣本群

participant 參與者

population 總?cè)丝冢傮w

sample 抽樣誤差

skew 歪曲

survey 調(diào)查

tabulation 統(tǒng)計(jì)制表

boil down to 歸結(jié)為

hard-and-fast 明確易懂

pretty much 大致上

analysis 分析

community relation 社區(qū)關(guān)系

competitor 競爭者、對于

content integration 軟性廣告

cost effective 廣告成本效益

creative 創(chuàng)意

government relations 政府關(guān)系

grass roots marketing 貼身式營銷

industry 行業(yè)

integrated marketing communication 整合營銷傳播

litigation 起沂，訴訟 markets 市場組合media service 媒介代理

merger 企業(yè)合并

online advertising 在線廣告

point-of-purchase（pop）焦點(diǎn)廣告

position 定位

print平面廣告媒體

publics 公眾群體

strategic philanthropy 策略性公益事業(yè)

strategy 策略、策劃

target audience 目標(biāo)受眾

web design 網(wǎng)站設(shè)計(jì)

digital 數(shù)字化

co-marketing 聯(lián)袂營銷

conference 會(huì)議

consulting 咨詢

corporate identity 企業(yè)識(shí)別

culture-specific 文化(民族)特性

demographic marketing 人口統(tǒng)汁特征營銷

direct mail(DM)直郵廣告

direct marketing 直銷

event planning 活動(dòng)策劃

exhibition stand 展臺(tái)

integrated branding 整合品牌傳播

internal corporate communications 企業(yè)內(nèi)部溝通

investor relations 股東關(guān)系

nontraditional 非傳統(tǒng)的packaging 包裝

product placement 產(chǎn)品涉入

promotion 活動(dòng)

psychographic 心理統(tǒng)汁的retail 零售

retail space 零售市場區(qū)域

sales promotion 促銷活動(dòng)

sponsorship 贊助

trade channels 業(yè)務(wù)渠道

vertical publications 行業(yè)刊物

viral marketing 傳染式營銷

best face forward 展現(xiàn)最佳面貌

speak with One voice 統(tǒng)一傳播口徑

the edge 優(yōu)勢 top to bottom 自上而下

Billboard 廣告路牌

Blow in card 報(bào)刊廣告插頁

Bulldog edition 報(bào)紙的早發(fā)版

Car card [ka：ka：d] 車廂廣告

Counter advertising 異議式、對抗式廣告

Display advertisement 陳列式廣告

Electric spectacular 霓虹燈廣告

Free-standing insert 非裝訂廣告插頁

House organ 企業(yè)專刊(雜志)Insert 廣告插頁

Island display(超市內(nèi))堆頭式陳列

mail-order advertising 郵購廣告

network 電(視)臺(tái)網(wǎng)

out-of-home advertising 家外媒體

painted bulletin 手繪廣告牌

panel 廣告牌

pass-along reader 傳閱讀者

poster panel 用印刷畫 面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體(非大眾傳媒)vehicle 廣告載體

count out 清點(diǎn)，算出

make it through the day 過一整天

pass．．．off to 把……給出

pass-along reader 傳閱讀者

poster panel 用印刷四畫面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體

vehicle 廣告載體

count to 清點(diǎn)，算出

make it through the day 過一整天

pass．．．off to 把……給出

ad planning 廣告策劃

admen 廣告人

appeal 訴求

consumer behavior 消費(fèi)者行為

copy platform 文案大綱

creative stratgy 創(chuàng)意策略

DAGMAR 廣告效果評(píng)估體系 Day part 時(shí)段

Decay constant 衰退常數(shù)

hierarchy-of-effect theory 效果層級(jí)理論

infomercial 電視直銷節(jié)日

market profile 市場狀況

market segmentation 市場細(xì)分

persuasion process 勸服過程

primary demand advertising 品類訴求廣告

product-related segmentation 產(chǎn)品消費(fèi)量細(xì)分

seasonality 季節(jié)性

selective demand advising 選樣性訴求(品牌)廣告

soft sell 軟銷，感受型廣告

strategic planning 戰(zhàn)略策劃

teaser campaign 懸念式(調(diào)味)廣告攻勢

rule-of thumb 經(jīng)驗(yàn)法則

brand manager 品牌經(jīng)理

corporate advising 企業(yè)廣告

family brand 多品類品牌

generic brand 非名牌(產(chǎn)品)green advertising 綠色策略式廣告

image advertising 形象廣告

line 產(chǎn)品系列

name-brand 名牌

national brand 全國性品牌

parity 同等

private brand 零售商自有品牌

product different 產(chǎn)品差異

product management品牌管理

product positioning 產(chǎn)品定位

reference group 參照組

tagline(廣告)行動(dòng)口號(hào)

top-the-line 頂級(jí)的trade character 吉祥物

utility 好處，用途

really do something with 確實(shí)能用它做些文章

zccumulation 受眾數(shù)(特定周期內(nèi))audience duplication 重復(fù)受眾 brand development index 品牌成長指數(shù)

category development index(CDI)銷量成長指數(shù)

coverage 覆蓋率，覆蓋范圍

cumulative coverage 累計(jì)（總）覆蓋率

exposure 告顯露次數(shù)

frequency 廣告頻次

gross audience 受眾總量

gross impression 總印象

gross rating points 總收視點(diǎn)

loyalty index 忠誠度

mags 雜志(簡寫)

media concentration theory 媒體集合理論

media dominance theory 媒介優(yōu)勢理論

media plan 媒體計(jì)劃

net unduplicated audience 受眾

participation 參與

program delivery rate 節(jié)目到達(dá)率

reach 到達(dá)

turnover 受眾流失

overall 全部的

rerunning numbers 復(fù)核---的數(shù)據(jù)

archetype 標(biāo)準(zhǔn)受眾，原型

availability 空余時(shí)段

back-to-back 廣告連播

chain break 節(jié)目提示標(biāo)板

circulation 發(fā)行量

continuity 持續(xù)型排期

continuous advertising 持續(xù)型廣告

fresh 新穎的

fringe time 非黃金時(shí)段

holding power 節(jié)目(頻道)凝聚力

holdover audience 既有觀眾

inherited audience 既有觀眾

open end 節(jié)日提示語廣告時(shí)段

piggyback 同一客戶廣告連播

prime time 黃金時(shí)報(bào)

pulsing 欄柵式(或間隔式)排期

roadblock 攔路廣告

run-of-schedule(ROS)非指定時(shí)段

staggered schedule 交錯(cuò)排期 wave scheduling 波浪式排期

wear out 廣告磨損

ln lieu Of 代替

buried position 被淹沒的廣告位

column inch 欄／英寸(報(bào)紙廣告單位)double truck 雙頁／，告(跨頁)facing 一個(gè)廣告牌(戶外媒體單位)franchised position 專用廣告位置

insertion平面媒體廣告次數(shù)

insertion order 廣告版位定購

island position 獨(dú)立廣告版位

lifestyle segmentation 生活形態(tài)細(xì)分

local advertising 地方性廣告

make good 補(bǔ)償廣告

media buy 媒體購買

media buying service 媒體購買代理

narrow casting 小范圍播放(窄播)preferred position 首選廣告版位

readership 讀者人數(shù)

representative 媒體銷售代表

run-of-press 隨意安置的廣告版位

split run 分版刊登

spread[spred] 雜志跨頁

card rate 廣告市價(jià)

combination 套裝廣告價(jià)

controlled circulation 定向發(fā)行量

cost per point(CPP)每收視點(diǎn)成本

cost per thousand(CPM)每千人成本

earn rate 媒體折扣價(jià)

flat rate 統(tǒng)一價(jià)格

grid card 電波廣告刊例

guaranteed circulation 承諾發(fā)行量

horizontal publication 橫向出版物

AA（Account Assistant）客戶助理

Action Plan 行動(dòng)方案

AD（Account Director）客戶總監(jiān)

Add Value 附加價(jià)值

Ads（Advertisement）廣告

Advertorial付費(fèi)軟文

AE（Account Executive）客戶代表、客戶主任 Agency 代理商

AM（Account Manager）客戶經(jīng)理

Analysis Tools分析工具

Announcement 公告

Annual Report年報(bào)

AP(Asia-Pacific)亞太區(qū)

AR List 任務(wù)清單

ATL(Above the Line)線上活動(dòng)

Attachment附件

Audience Awareness公眾認(rèn)知度

Auto Industry 汽車行業(yè)

Awareness 認(rèn)知

Background Analysis 背景分析

Background material 背景材料

Benchmark測試基準(zhǔn)

BI(Behavior Identity)企業(yè)行為識(shí)別系統(tǒng)

Bidding 競標(biāo)

Bio個(gè)人簡歷

Boilerplate公司簡介（附在新聞稿后面的關(guān)于該公司的簡短介紹）

Brand Communications Strategy品牌傳播戰(zhàn)略

Brand Loyalty品牌忠誠度

Brand Management Commission品牌管理委員會(huì)

Brand Management Consulting Firm品牌管理顧問公司

Brand Management品牌管理

Brand Planning/Designing品牌策劃/設(shè)計(jì)

Brand Positioning Survey品牌定位調(diào)查

Brand Positioning 品牌定位

Brand Promotion品牌推廣

Branding Strategy品牌戰(zhàn)略

Briefing Kit資料包

Briefing情況介紹

BTL(Below the Line)線下活動(dòng)

BU（Business Unit）業(yè)務(wù)部門

Bulletin公告欄

Bundle 附贈(zèng)品

Business E-Mail 商務(wù)電郵

Business Model商業(yè)計(jì)劃

Business Philosophy 經(jīng)營哲學(xué)

Business Strategy 經(jīng)營戰(zhàn)略

Campaign 公關(guān)或營銷活動(dòng)

Career Development 職業(yè)發(fā)展

Career Planning職業(yè)計(jì)劃

Case study案例研究

Category 類別 Celebration 慶典活動(dòng)

CEO Reputation Management CEO聲譽(yù)管理

CEO's Arrangement CEO接待

Channel 渠道

Chart 幻燈片中的頁面

China Golden Awards For Excellence in Public Relations中國最佳公共關(guān)系案例大賽

China International Public Relations Congress中國國際公共關(guān)系大會(huì)

CI（Corporate Identity）企業(yè)形象

CIPRA（China International Public Relations Association）中國國際公共關(guān)系協(xié)會(huì)

CIS（Corporate Identity Sysetm）企業(yè)形象識(shí)別系統(tǒng)

Client Database Management客戶數(shù)據(jù)管理

Client Oriented Strategy客戶導(dǎo)向戰(zhàn)略

Client Relations Development System客戶關(guān)系開發(fā)系統(tǒng)

Client Relations Evaluation System客戶管理評(píng)價(jià)系統(tǒng)

Client Relations Maintenance System客戶關(guān)系維護(hù)系統(tǒng)

Client Relations Management System客戶關(guān)系管理系統(tǒng)

Client Relations Management客戶管理管理

Client Relations Precaution System客戶管理預(yù)警系統(tǒng)

Client Relations Supporting System客戶管理支持系統(tǒng)

Client Relations客戶關(guān)系

Client Satisfaction Management客戶滿意度管理

Clipping Report剪報(bào)報(bào)告

Closing Phase結(jié)束階段

Code of Conduct行為準(zhǔn)則

Code of Ethics 職業(yè)道德

Communication Model 傳播模式

Communications Kit新聞夾

Communications Management 傳播管理

Communications Regions傳播地域

Communications Strategy傳播戰(zhàn)略

Community Relations社區(qū)關(guān)系

Competitor競爭對手

Confidential 保密的、機(jī)密的Confidential Items保密條款

Consecutive Interpretation交互式翻譯

Consultant顧問

Consumer Buying Process 顧客購買過程

Consumer Database顧客數(shù)據(jù)

Consumer Orientation消費(fèi)者導(dǎo)向

Consumers/Dealers Assembly用戶/經(jīng)銷商大會(huì)

Contact Person 聯(lián)系人

Continuous Education繼續(xù)教育

Controlling Phase 控制階段

Coordination Communicating協(xié)調(diào)溝通 Copywriter 文案

Copywriting公關(guān)文案

Core Competitiveness核心競爭力

Core Media核心媒體

Corporate Affairs企業(yè)事務(wù)

Corporate Image企業(yè)形象

Corporate Profile公司簡介

Corporate Reputation企業(yè)聲譽(yù)

Corporate Video 宣傳片

Cost Control成本控制

Cost Management成本管理

Creative & Design創(chuàng)意設(shè)計(jì)

Credential公司或個(gè)人簡介

Crisis Control 危機(jī)控制

Crisis Management Office危機(jī)管理辦公室

Crisis Management Planning危機(jī)管理策劃

Crisis Management Team危機(jī)管理小組

Crisis Management危機(jī)管理

Crisis Research危機(jī)研究

Crisis Statement危機(jī)聲明

Customer testimonial客戶證言

Datasheet宣傳頁

Decoration 現(xiàn)場布置（裝飾）

Demand Generation

Demo Booth 產(chǎn)品演示臺(tái)

Diagnosis診斷

Director總監(jiān)

Distributor 分銷商

DM（Direct mailing）直郵

Domain Name Registration 域名注冊

Donation捐贈(zèng)

EC（East China)華東

Editorial Calendar媒體刊登計(jì)劃

Effective Communications有效傳播

Employee Compensation員工薪酬

Employee Relations員工關(guān)系

Environment Analysis環(huán)境分析

Environment Issues環(huán)境問題

Ethics of the Profession 職業(yè)道德

Event Management事件管理

Event Planning 事件策劃

Event事件、活動(dòng)

Executing Phase 執(zhí)行階段

Execution 執(zhí)行 Executive President 執(zhí)行總裁

Fact Sheet資料（數(shù)字或其他材料）

FAQ 常見問題問答

Fashion Business時(shí)尚產(chǎn)業(yè)

Feature article 深度文章

Feature文章類型中的通訊

Finance Management財(cái)務(wù)管理

Financial Communications財(cái)經(jīng)傳播

Flyer 宣傳單頁

Follow-up跟進(jìn)

Forum 論壇

GCG（Grand China）大中國區(qū)

Glossary詞匯表

Government Affairs政府事務(wù)

Government PR 政府公關(guān)

Government Relations政府關(guān)系

Govt（Government）政府

Graphics圖形文件

Greetings問候語

Health Care醫(yī)療保健

High Tech高科技

Hospital PR 醫(yī)院公關(guān)

Human Resource Management人力資源管理

IMC(Integrated Marketing Communications)整合營傳播

Implementation實(shí)施

Incentive Plan激勵(lì)計(jì)劃

Industry Participation行業(yè)參與

Initiating Phase 初始階段

INPUTS Evaluation Tools輸入級(jí)評(píng)估工具

Integration Management整合管理

Interactive PR 網(wǎng)上互動(dòng)公關(guān)

Internal Magazine內(nèi)部期刊

Internal Communications System內(nèi)部傳播系統(tǒng)

Internal Communications內(nèi)部傳播

Internal Film內(nèi)部電影

Internal PR 內(nèi)部公關(guān)

International PR國際公關(guān)

Internet Communications網(wǎng)絡(luò)傳播

Internet Media Communications 網(wǎng)媒傳播

Interpersonal Communications人際傳播

Interpreter翻譯

Interview 專訪或面試

Introduction Lantern宣傳幻燈

Investor Relations投資者關(guān)系 Invitation Letter 邀請

IPR（Institute of Public Relations）英國公共關(guān)系協(xié)會(huì)

IPRA（International Public Relations Association）國際公共關(guān)系協(xié)會(huì)

Issue Diagnosis問題診斷

Issues Management問題管理

ISV（Individual Software Vendor）獨(dú)立軟件開發(fā)商

Job Evaluation績效考核

Journalist記者

Key Media關(guān)鍵媒體

Key Messages 關(guān)鍵信息

Keynote Speaker主題演講人

Keynote Speech主題演講

LA（Large Account）大客戶

LE（Large Enterprise）大客戶

Leadership 領(lǐng)導(dǎo)者

Legal Duty法律義務(wù)

Life Cycle of the Products 產(chǎn)品生命周期

Lobby游說

Logo標(biāo)識(shí)

Long Term Program長期項(xiàng)目

Lucky Draw 抽獎(jiǎng)

Marcomm（Marketing Communications）營銷傳播

Market Analysis Report市場分析報(bào)告

Marketing Communications Mix營銷傳播組合Marketing Communications營銷傳播

Marketing Strategy 市場營銷戰(zhàn)略

Marketshare 市場份額

Mass Media大眾媒體

MB（Medium business）中客戶

MC（Master of Ceremonies）主持人

MC（Middle China）華中

MD（Managing Director）董事總經(jīng)理、執(zhí)行董事

Media Assistant媒介助理

Media Analysis媒體分析

Media Communications Strategy媒體傳播戰(zhàn)略

Media Communications媒體傳播

Media Coverage 媒體覆蓋率

Media Director 媒介總監(jiān)

Media Executive媒介代表、媒介主任

Media Inquiry媒體垂詢

Media Kit媒體資料包

Media List媒體名單

Media Manager媒介經(jīng)理

Media Monitor媒體監(jiān)測 Media Relations媒介關(guān)系

Media Research媒體研究

Media Tour媒體拜訪或媒體外出巡游

Media媒體

Meeting Agenda會(huì)議議程

Meeting Minutes 會(huì)議記錄

Merchandise促銷物品

Methodology方法論

MI(Mind Identity)企業(yè)理念識(shí)別

MI（Media Index)企業(yè)媒體聲望指數(shù)

Mindshare 品牌影響力份額

Miscellaneous 雜費(fèi)

Monthly Report月報(bào)

Multifunctional Task Force多職能任務(wù)小組

National Standards of the PR Professional Qualification國家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn)

NC（North China）華北

NE（Northeast China）東北

Negative Report負(fù)面報(bào)道

New Product Launch新產(chǎn)品發(fā)布

News Clipping新聞剪報(bào)

News Release新聞發(fā)布

Newsletter通訊

No-profit PR 非營利機(jī)構(gòu)公關(guān)

Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn)

NW（Northwest China）西北

Objective Diagnosis目標(biāo)診斷

Offering 服務(wù)內(nèi)容

On Site現(xiàn)場

Online Advertisement 線上廣告

Online Communications線上傳播

Online Marketing Communications 線上營銷傳播

Online media網(wǎng)絡(luò)媒體

Online Roadshow 網(wǎng)上路演

Online Survey網(wǎng)上調(diào)查

OOP（Out-of-Pocket）雜費(fèi)、日常工作發(fā)生的成本

Open-day Visits開放日參觀

Opinion Leader輿論領(lǐng)袖

OUTCOMES Evaluation Tools輸出級(jí)評(píng)估工具

OUTPUTS Evaluation Tools效果級(jí)評(píng)估工具

Outsourcing 外包

OV（One Voice）一個(gè)聲音

Photo Library圖片庫

Planning Phase 策劃階段

Polish文案潤色 POP(Point Of Purchase Advertising)導(dǎo)購點(diǎn)廣告

Positioning定位

Post Event 善后工作

Poster 海報(bào)

Postmortem 會(huì)后書面的簡短總結(jié)報(bào)告

Postscript后記

PR Agency公關(guān)公司

PR Consulting Market公關(guān)顧問服務(wù)市場

PR Consulting Practice公關(guān)顧問實(shí)務(wù)

PR Consulting Service公關(guān)顧問服務(wù)

PR Consulting Tools公關(guān)顧問工具

PR Directorr 公共關(guān)系總監(jiān)

PR Evaluation公關(guān)評(píng)估

PR Event 公關(guān)活動(dòng)

PR Guideline公關(guān)方針

PR Management Working Code公關(guān)管理工作準(zhǔn)則

PR Manager 公共關(guān)系經(jīng)理

PR Procedure公關(guān)流程

PR Proposal公關(guān)建議書

PR Supervisor 公共關(guān)系主管

Pre Event前期工作

Pre-evaluation 預(yù)評(píng)估

Preface前言

Presentation 演示、陳述

President 總裁

Press Conference新聞發(fā)布會(huì)

Press Kit媒體新聞夾

Press Release新聞稿

Print Media平面媒體

Priority 優(yōu)先的

Procurement Management預(yù)警管理

Product Test產(chǎn)品評(píng)測

Profession Responsibility 職業(yè)義務(wù)

Professional Association 專業(yè)協(xié)會(huì)

Professional Certification 職業(yè)認(rèn)證

Professional Consultant 專業(yè)顧問

Professional fee專業(yè)服務(wù)費(fèi)

Professional Grading專業(yè)等級(jí)

Project Life Cycle項(xiàng)目生命周期

Project Management項(xiàng)目管理

Project Owner項(xiàng)目委托人

Project Title項(xiàng)目標(biāo)題

Project公關(guān)項(xiàng)目

Proposal公關(guān)建議書 PRSA（Public Relations Society of America）美國公共關(guān)系協(xié)會(huì)

Pubic Opinion公眾輿論

Public Affairs公共事務(wù)

Public Relations Consulting公關(guān)顧問

Public Relations Crisis公關(guān)危機(jī)

Public Relations Management公關(guān)管理

Public Relations公共關(guān)系

Public Utility公用事業(yè)

Publicity宣傳

Q&A問題問答

Qualified Project Manager合格的項(xiàng)目經(jīng)理

Quality Control質(zhì)量控制

Quality Management質(zhì)量管理

Questionnaire調(diào)查問卷

Quotation報(bào)價(jià)

Real Estate房地產(chǎn)

Recommendatory 推薦信

Recruitment招募

Reference參考資料

Rehearsal預(yù)演、彩排

Report報(bào)告

Reputation Management 聲譽(yù)管理

Research Tools研究工具

Reseller 經(jīng)銷商

Retainer長期客戶

Review回顧、總結(jié)

Risk Management風(fēng)險(xiǎn)管理

Roadshow巡展、路演

Rude question 不友好的問題

SAE（Senior Account Executive）高級(jí)客戶代表、高級(jí)客戶主任

SAM（Senior Account Manager）高級(jí)客戶經(jīng)理

SB（Small business）小客戶

SC（South China）華南

Scope Management范疇管理

Seminar研討會(huì)

Senior Consultant高級(jí)顧問

Senior Media Executive高級(jí)媒介代表

Senior Media Manager高級(jí)媒介經(jīng)理

Senior Vice President 高級(jí)副總裁

Shareholders利益關(guān)系人

Simultaneous interpretation同聲傳譯

Slide 幻燈片

Slogan口號(hào)

Social Activities社會(huì)活動(dòng) Social Responsibility社會(huì)責(zé)任

Source Materials客戶提供的輔助資料

Souvenirs & Gifts 紀(jì)念品和禮品

SOV（Share of Voice）

Speaking with One Voice 用一個(gè)聲音說話

Spokes Person Tips發(fā)言人技巧

Spokesperson發(fā)言人

Sponsorship Planning贊助策劃

Sponsorship 贊助

Strategic Consulting戰(zhàn)略咨詢

Strategy Communications Systems戰(zhàn)略傳播系統(tǒng)

Strategy 戰(zhàn)略

Success Story成功故事

Summary 簡介、概述

Supplier 供應(yīng)商

Survey調(diào)查

SW（Southwest China）西南

SWOT analysis優(yōu)勢、劣勢、機(jī)遇、威脅分析

Synopsis概要總結(jié)

Target Audience 目標(biāo)受眾

Task Marketing任務(wù)營銷

TBD（To be Detail）需更詳細(xì)信息

Team 小組、團(tuán)隊(duì)

Technical Article技術(shù)文章

Theme 主題

Time Management管理

Time Sheet時(shí)間管理表

Two-way Asymmetry雙向非平衡模式

Two-way Communications雙向傳播

Two-way Symmetry雙向平衡模式

Vendor 供應(yīng)商

Venue 會(huì)議地點(diǎn)

Vertical media行業(yè)媒體

VI(Visual Identity)視覺識(shí)別

VIP Speech 講話稿

Virtual Computer虛擬主機(jī)

Vision愿景

Voiceshare 曝光信息份額

VP（Vice President）副總裁

VSB（Very small business）特小客戶、超小客戶

Website Construction網(wǎng)站建設(shè)

Whitepaper白皮書

Workshops工作研討

Worldwide 全球

特寫feature articles 以貨代款in kind

機(jī)構(gòu)廣告institutional advertising

前期市場企業(yè)廣告market prep corporate advertising 營銷公關(guān)marketing public relation 新聞簡報(bào)news/press release 意見抽樣opinion sampling 招貼posters

傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs

公共關(guān)系戶public relations

公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics

招聘廣告recruitment advertising 聲望經(jīng)營reputation management 撰寫講演稿speechwriting 賽場營銷venue marketing

新聞通報(bào)錄像video news release 執(zhí)行證明書affidavit of performance 受眾構(gòu)成audience composition 受眾占有率audience share 時(shí)間表avails

一刻平均聽眾數(shù)average quarter-hour audience 一刻平均收聽率average quarter-hour rating 一刻平均占有率average quarter-hour share 交換辛迪加barter syndication 無線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM

累積聽眾數(shù)cumulative persons 累積收聽率cumulative rating 時(shí)段組合day-part mix

預(yù)定市場區(qū)域designated market areas 班車時(shí)間drive time

首播辛迪加first-run syndication 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 廣播電視網(wǎng)networks

網(wǎng)外辛迪加off-network syndication 協(xié)辦participation basis 占位價(jià)格preemption rate 黃金時(shí)段prime time 節(jié)目式廣告PLA

節(jié)目收率視program rating

節(jié)止編排形式programming formats 視聽率調(diào)查服務(wù)公司rating services 電臺(tái)指定時(shí)間run-of-station 受眾總數(shù)total audience

總體受眾計(jì)劃total audience plan 廣告網(wǎng)絡(luò)ad networks 廣告查詢ad request 橫幅廣告banner

商業(yè)回郵件business reply mail

分類廣告Web站classified ad Web site 編輯名錄compiled lists

立體創(chuàng)意直郵creative dimensional direct mailing 數(shù)字互動(dòng)媒介digital interactive media 直郵廣告direct-mail advertising 內(nèi)部刊物house organs 互動(dòng)電視interactive TV 互聯(lián)網(wǎng)Internet

互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider 銷售信函sales letters

廣告禮品advertising specialty 展臺(tái)booths

路牌bulletin structure

車內(nèi)尾部招貼car-end posters 電影貼片廣告cinema advertising 陳列媒介exhibitive media 全面登場full showing 車內(nèi)廣告牌inside cards

戶外媒介out-of-home media 車體招貼outside posters 包裝packaging 獎(jiǎng)品premiums

標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising 成品招貼stock posters 優(yōu)惠贈(zèng)券take-ones

商業(yè)展示會(huì)trade shows 交通廣告transit advertising 廣告英語術(shù)語——媒介策劃用語

廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標(biāo)audience objectives

品牌開發(fā)指數(shù)brand development index 品種開發(fā)指數(shù)category development index 發(fā)行量circulation

成本效益cost efficiency 單位成本cost per point 千人成本cost per thousand 創(chuàng)意組合creative mix

分布目標(biāo)distribution objectives 有效頻次effective frequency 有效到達(dá)率effective reach 暴露值exposure value 頻次frequency 市場markets 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles

AE——Account Executive——客戶代表，或客戶執(zhí)行。

Account Group——業(yè)務(wù)小組。

Appeal Point——訴求點(diǎn)。

Brain Storming——?jiǎng)幽X會(huì)議。

Brand Image——品牌形象。

CF——Commercial Film——廣告影片，不是電視廣告腳本，Commerc ial Script是電視廣告腳本。

Competitive Presentation——比稿。

Copywriter——文案（撰文人員）。

CI——Corporate Identity——企業(yè)識(shí)別。

Creative Boutique——?jiǎng)?chuàng)意工作室。

Direct Response Advertising——直效廣告。

Director——指導(dǎo)。

指導(dǎo)有以下各專業(yè)職位：

Account Director（業(yè)務(wù)指導(dǎo)）Creative Director（創(chuàng)意指導(dǎo)）Arts Director（美術(shù)指導(dǎo)）

Copy Director（文案指導(dǎo)）Media Director（媒體指導(dǎo)）Planning Director（企劃指導(dǎo)）

Finisher——完稿員。

Layout——構(gòu)圖。

Presentation——提案。

Public Service Advertising——公益廣告。

Supervisor——總監(jiān)。Account Supervisor（業(yè)務(wù)總監(jiān)）

Creative Supervisor（創(chuàng)意總監(jiān)）

Media Supervisor（媒體總監(jiān)）

Planning Supervisor（企劃總監(jiān)）

Research Supervisor（調(diào)查總監(jiān)）

Target Market——目標(biāo)市場。

Traffic Control Specialist（一般簡稱Traffic）——制管人員。

廣告訊息advertisingmessage 藝術(shù)art

藝術(shù)方向artdirection 藝術(shù)家artist

美術(shù)總監(jiān)artdirector 大創(chuàng)意bigidea

頭腦風(fēng)暴法brainstorming

傳播媒介communicationsmedia 概念化conceptualization 方案人員copywriter 創(chuàng)意綱要creativebrief 創(chuàng)意總監(jiān)creativedirector 創(chuàng)意過程creativeprocess 創(chuàng)意金字塔creativepyramid 創(chuàng)意creative 創(chuàng)造creativity

感性訴求emotionalappeals 控險(xiǎn)家explorer

事實(shí)型思維fact-basedthinking 信息性informational

訊息戰(zhàn)略messagestrategy 產(chǎn)品概念productconcept 理性訴求rationalappeals 目標(biāo)受眾targetaudience 文字的verbal 樣片animatic

利益式標(biāo)題benefitheadlines 正文bodycopy 粗體boldface

照相制版camera-readyart 表演綱要castingbrief

命令式標(biāo)題commandheadlines 末稿comprehensivelayout/comp 演示demonstration 設(shè)計(jì)design

技巧式正文devicecopy

對白/獨(dú)白式正文dialog/monologcopy 旁白donut 標(biāo)題headline 吸引技巧hook 圖標(biāo)icon

插圖畫家illustrators

企業(yè)形象式正文institutionalcopy 整合廣告integratedcommercial 內(nèi)容段落interiorparagraphs 斜體italic 歌謠式j(luò)ingles 肩題kicker 布局圖layout

預(yù)備段落lead-inparagraph

生活方式式技法lifestyletechniques 標(biāo)志logotypes

助記手段mnemonicdevice

音樂式廣告musicalcommercials 音樂標(biāo)志musicallogo 敘述式正文narrativecopy

新聞/信息式標(biāo)題news/informationheadlines 出鏡頭oncamera 拼版pasteup

攝影師photographers

圖片說明式正文picture-captioncopy 方框圖片式布局picture-windowlayout 招貼式格式poster-styleformat

主持人式廣告presentercommercial 啟發(fā)式標(biāo)題provocativeheadlines 疑問式標(biāo)題questionheadlines 廣播人物radiopersonality 腳本script 印簽seal

簽名signaturecuts 生活片段sliceoflife 口號(hào)slogans

故事板storyboard

故事板草圖storyboardroughs

直截了當(dāng)式straightannouncement 直接推銷式正文straight-sellcopy 副標(biāo)題subhead 標(biāo)題句taglines 證言testimonial 正文text

主題句themelines 小樣thumbnail 收尾trialclose 圖形部分visuals 旁白voiceover

模擬校樣analogproof 動(dòng)畫animation 合成片answerprint 光圈aperture

音控臺(tái)audioconsole 底片baseart 出血版bleeds 藍(lán)線blueline

照相排版術(shù)camera-readyart 字計(jì)算式charactr-countmethod 電影攝影師cinematographer 截止期closingdate 色基colorkey

分色colorseparation 連續(xù)調(diào)continuoustones 控制室controlroom 組排copycast

封面紙coverpaper

青、黃、紅、黑印刷CYMKprinting 數(shù)字媒介digitalmedia 數(shù)字校樣digitalproof

數(shù)碼視頻效應(yīng)裝置DVEunits 導(dǎo)演director

特排字體displaytype 復(fù)制帶dubs 拷貝dupes

電子制作electronicproduction 曬版臺(tái)紙flats 一套鉛字font

四色印刷four-colorprocess 網(wǎng)目凸版halfoneplate 網(wǎng)屏halftonescreen 互動(dòng)電視interactiveTV 任務(wù)夾jobjacket 出格kerning 電腦亭kiosk 加空鉛leading 硬性軟片linefilm 線畫版lineplate 實(shí)景真人liveaction 外景地location 制片場lot

指令mandatories

公共場所massaudiencevenue 母帶mastertape

合成樣片mixedinterlock 助記手段mnemonicdevice

多媒體演示multimediapresentation 正色投影膠片orthographicfilm 透明塑料膜overlay

個(gè)人場所personalaudiencevenue 平臺(tái)使用費(fèi)platformlicensing

后期制作階段postproductionphase 開印前階段prepressphase 預(yù)備階段preproductionphase

印刷制作經(jīng)理printproductionmanager 印刷制作過程printproductionprocess 非公開場所privateaudiencevenue 制片人producer

制作階段productionphase 復(fù)映復(fù)播追加酬金residualfee 反差套印reverseknockout 無襯線字體sansserif 最低合同工資scale 襯線字體serif 一場session

特技specialeffects 插播廣告spots 剝版stripping 疊supers

演播人員talent

自動(dòng)臺(tái)詞提示器teleprompter 課本紙textpaper 正文字體texttype 合套trap

字系typefamilies 排印工藝typography 網(wǎng)頁Webpage

單詞計(jì)算式word-countmethod 工作樣片workprint 書寫紙writingpaper 社論式廣告advertorial

倡導(dǎo)廣告advocacyadvertising 伏擊式營銷ambushmarketing 視聽材料audiovisualmaterials 公告牌bulletingboards

社會(huì)參與communityinvolvement 企業(yè)廣告corporateadvertising

企業(yè)識(shí)別廣告corporateidentityadvertising 廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標(biāo)audience objectives 間歇式排期blinking

品牌開發(fā)指數(shù)brand development index 集中式bursting

品種開發(fā)指數(shù)category development index 發(fā)行量circulation 創(chuàng)意組合creative mix

分布目標(biāo) distribution objectives 有效頻次effective frequency 有效到達(dá)率effective reach 暴露值exposure value 起伏式flighting schedule 頻次frequency

總印象gross impressions 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles 訊息力度message weight

組合媒介法mixed-media approach 資金money

看見機(jī)會(huì) opportunity to see 脈沖式pulsing schedule 視聽率rating 到達(dá)率reach

每冊讀者數(shù)readers per copy 近期策劃recency planning 路障式roadblocking 外溢媒介spillover media 增效效應(yīng)synergy

電視戶television households 態(tài)度 attitude

品牌興趣 brand interest 品牌忠誠 brand loyalty

企業(yè)市場 business markets 影響中心 centers of influence

有意勸服路徑 central route to persuation 認(rèn)知 cognition

消費(fèi)行為 consumer behavior

消費(fèi)者決策過程 consumer decision