第一篇：英文辯論賽主持實用術語與句子

1.Good morning/afternoon/evening ladies and gentleman(or

students),contestants and adjudicators(裁判).Today we are debating the topic(報一下辯論題目)On the affirmative side we have(報一下正方參賽者的順序),and on the negative side we have(反方參賽者的順序).Both teams have showed great debating ability in today's fierce competition.Let us now await for the adjudicator's scoring.I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.The score is in, and the winner of today's debate is(報贏的一方)Than you all for coming.2.Beginning:

Good evening, ladies and gentlemen.Good evening, boys and girls.This place will be your stage to show your strong ability in debating and we are your hosts.Judge Introduction:

Firstly, I have the great privilege of presenting today's judges for this Debate Contest.Ladies and gentlemen, let’s welcome Mr.from...Rule Introduction:

Now I would like to introduce the rules for this contest.No.1, contest will be divided into two parts, group of English major, and group of other majors.No.2, each group will be given 8 minutes, including 1 minute for stating the two debaters’ own opinion, 4 minutes for free debate，and 1 minute for their the last sum-up.No.3, at the end of the contest, we will choose five contestants including 2 English major contestants and 3 from other majors.Up to now, I think all of you have known the rules very well.And then each group will begin your debate according the order and the topic you have got.So first, lets welcome group one…

Ending:

Their views all sound very nice, right? And I think you all have been well-prepared to defeat the other side.All the contestants have shown great debating ability in today's fierce competition.I'm sure we're all deeply impressed by the intelligent debaters.Thanks for your hard work and let's give ourselves a big round of applause.Now it's time for the result.Which contestants will win this wonderful debate? And who will be the best debater today? I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.3.Welcome to the debating competition of the issue “the advantages s and disadvantages of Qinghai—Tibet railway”.We have 8debators today,4 on each side and the positive side is leaded by XXX,therest debaters are XX, XX.And the members of the negative team are XX,XX is the leader of their team.ok ,good luck to they(.or hot welcome to them.)Next, I want to introduce today’s judges, they are our dear instructor mrsyan,and our classmates XX ,XX,XX ,XX, hot welcome to all of you.and thanks to all for joiningtoday’s debating competition.Now, I would like to introduce the rules for the contest.The first is the time.each debater is allowed to express in limited.Secondly, speakers are not allowed to bring any notes in hand.Thirdly,Welcome comeback ,after our judges’ discussion, the most exciting moment is coming, the winner of today’s debating competition is the---.and the best debater is.congratulation!

i hope we can express ourselves on the stage in English ,I hope we can show what we have learned in the competition, I hope we can exchange experience of how to learn English better, I hope we all make good use of this opportunity to improve ourselves.Ok, this is the end of today’s English debating competition.thank you all for join us today, I hope all of you can have a good time.thank you.

第二篇：辯論賽主持

“電廠.電網”青年員工辯論會首場比賽主持稿

“電廠.電網”青年員工辯論會首場比賽主持稿

主席：親愛的各位來賓，朋友們，大家好！歡迎大家來到“電廠.電網”青年員工辯論會現場。為了加強兄弟單位團員青年之間的交流合作同時進一步普及企業文化知識，展現當代電力企業青年的風采，電廠團委和電網團委聯手舉辦這次以“學習、交流、共進、創新”為主題的友誼辯論賽。賽事采用主客場制，分別在電廠、電網各賽一場，每場比賽不分勝負，均評最佳辯手一名，優秀辯手2名。根據安排，今天在這里舉行的是第一場比賽。雙方今天的辯題為：提升企業核心競爭力主要靠文化力還是主要靠執行力。正反雙方賽前已進行抽簽，結果如下：

正方---電廠代表隊，他們的觀點是提升企業核心競爭力主要靠文化力；

反方---電網代表隊，他們的觀點是提升企業核心競爭力主要靠執行力

下面我先來介紹一下今天參賽的雙方辯友，坐在我左邊的是反方，我們今天的客人---電網代表隊，他們是：

一辯 張 瑜

二辯 吳 再 萌

三辯 李 靜

四辯 沈 雷，歡迎你們！

坐在我右邊的是正方，電廠代表隊，他們是：

一辯 黃 珍 珍

二辯 林 大 海

三辯 趙 曉 剛

四辯 趙 學 星，歡迎！

擔任我們今天比賽的評委有：

電網公司黨委書記周秒度先生

東南發電公司紀委書記裘大概先生

電廠黨委書記施可尕先生

我們的老領導李先隆先生

電廠工會主席華會紫先生

電廠紀委書記黃忠先生

**********李濤先生，同時李濤先生還將擔任本場比賽的點評嘉賓，讓我們再一次以熱烈的掌聲對他們的到來表示歡迎！

比賽開始，首先請工作人員宣讀比賽規則

主席：（辯題簡介，導引出正式比賽）且看今天場上的正方雙方如何以他們的如簧之舌彈奏這出思想之歌，首先有請正方一辯黃珍珍辯友進行立論陳述，時間3分鐘，請！

正方一辯：（略）

主席：感謝辯友黃珍珍，我們接著有請反方一辯來陳述反方觀點，時間3分鐘！

反方一辯（略）

主席：謝謝，張瑜辯友！下面是攻辯階段，我重申一下時間規則：正反雙方二三辯中被提問者必須在30S內作出回答，答題時間兩分鐘，剩余30S時間黃牌提示。首先有請反方二辯來選擇正方辯友。

正方二辯：略

主席：好，開始提問---下面有請正方二辯來選擇反方辯友。

正方二辯：略

主席：有請反方三辯來選擇正方二三辯中沒有答題的辯友。

反方三辯：略

主席：有請正方三辯來選擇正反方二三辯中沒有答題的辯友。

正方三辯：略

主席：謝謝雙方辯友，攻辯階段結束，下面即將迎來驚心動魄的自由辯論階段，首先我申明一下比賽規則：（規則）

首先有請正方發言！

正方：

反方：

主席：謝謝雙方辯友為我們帶來的精彩紛呈的唇槍舌戰，接下來是總結陳詞，我們有請反方四辯沈雷辯友用3分鐘時間來總結本方觀點！

反方四辯：略

主席：感謝反方四辯沈雷辯友，最后有請正方四辯趙學星辯友用3分鐘時間來總結本方觀點，請！

主席：至此，我們本場比賽的主題部分已宣告結束，雙方辯友給我們帶來了不僅是語言藝術上的至高享受，更是思想上的激烈碰撞，可以說高潮迭起，精彩紛呈，感謝并祝賀雙方的精彩表現！現在評委和工作人員們正進行緊張評判，我們就今天的辯題，聽聽今天我們的觀眾朋友的看法

主席：觀眾的看法我們也聽到了，我們接著來聽聽專家們的意見。有請我們本場比賽的點評嘉賓李濤先生，為我們作精彩點評！

主席：謝謝李濤先生的精彩點評，朋友們，“電廠.電網”青年員工辯論會首場比賽結果已經分曉，獲得本場比賽“優秀辯手”稱號的分別是：

*** 得分為：、*** 得分為：

獲得本場比賽“最佳辯手”稱號的是：

*** 得分為：

主席：朋友們，“電廠.電網”青年員工辯論會首場比賽到此結束，謝謝大家的參與，再見

第三篇：辯論賽主持稿與辯論賽主持稿英文

辯論賽主持稿

又是一年辯論賽季節時，他日的精彩較量還在耳邊縈繞，久久無法散去。今日就已經開始戰火重燃，唇槍舌劍，群雄爭霸的新篇章。辯論場上語言的交鋒，思維的碰撞，理性的火花無一不讓我們震撼與贊賞。下面我們一起來看看辯論賽的主持稿吧。

各位同學、今晚的辯論賽即將開始.[轉自 提問題由多數評委通過后辯手方可回答。每位觀眾只能提一個問題，提問前請提問者說明您的所在院系，提問時請簡潔明了，原則上不超過15秒。選手回答時間不超過一分鐘，其中雙方四辯必須回答一個問題。一人回答完畢時間未盡，其他人可繼續。現在請觀眾朋友向正方選手提問，請。……

感謝這位觀眾朋友的提問和正方選手的回答，下面請觀眾朋友向反方選手提問，請。……

感謝這位觀眾朋友的提問和反方選手的回答，下面請觀眾朋友向正方選手提問，請。……

謝謝，請觀眾朋友向反方選手提問，請。……

請反方四辯總結陳詞，時間3分鐘，請。……

感謝反方四辯的精彩陳詞，下面請正方四辯總結陳詞，時間也是3分鐘，請。……

感謝正方四辯的精彩陳詞。到這里，本場比賽就告一段落了。根據比賽規則，在宣布成績之前，請我們的點評嘉賓：

(院(系)團/黨委副書記)xx(老師)為今晚這場辯論作點評，有請。xx

謝謝 xx 老師的精彩點評。

現在評判結果已經出來了，(本場比賽的最佳辯手是： 同學，讓我們以最熱烈的掌聲對他表示祝賀。)

下面我鄭重宣布，經過評判團認真的評判，最終以 的結果判定本場比賽的優勝隊是： 正方/反方 代表隊

請大家用最熱烈的掌聲向他們表示祝賀。

本場比賽到此結束，感謝各位嘉賓的到來，感謝各位參賽選手的精彩表現，謝謝各位的關心與支持，衷心的謝謝大家，祝各位晚安。

(若某選手在發言時間用盡結束時仍未結束發言，主席依次說：“謝謝”，“謝謝某某辯手的發言”，“謝謝某方某某辯手的精彩發言”。)

每次的辯論賽我們都會學到很多東西，都會讓自己成長不少。以上就是跟大家分享的辯論賽主持稿，希望你會喜歡。

正方/反方

一/二/三/四

辯

比

辯論賽主持稿英文.good morning,ladies and gentlemen.we are at our class debate

..i’m..my partner is… we’re honoured to be the chairpersons of this debate.thank youyou’re your participating.2.today,we’ll be witnessing a brilliant debate

the petition is divided into five rounds，before each round begings,i will briefly introduce the petition rules.so our debaters need to listen carefully.now let’s meet the two teams and their debaters.on my right are 4 debaters representing the student-centre,they are ……………………………………..we wele the four debaters.likewise,we’d like to wele the opposite on my left.the 4 debaters represent the teather-centre.they are ……………………………….wele the eight debaters.1.now that we’ve met the 8debaters.let me introduce the four judges for today.they are ………………….2.這個地方適當的加一些話，關于主題的。whose argument is more persuasive,we’ll soon find out.1.i now declare open the debate.we’ll begin with the first round-presenting of arguments.in this round, both teams can send any debater to establish its arguments.we’ll start with the student-centre,if you please.2.thank you.proposition for your opening arguments.let’s listen to how the teather-center make their argument.if you please.1.thank you.now that we’ve listened to the exciting opening arguments from both sides,we’ll move into the next round-free debate and rebuttal.2.in this round,one of the 3 remaining debaters who did not speak ealier will present.the presenting debater can rebut their opponent’s views and also further develop their own.1.we’ll start with the student-centre,if you please.2.thank you, student –centre.let’s now hear the teather-centre’s arguments and rebuttal.1.thank you.after that round of sparring,both teams have received some blows.we now move into the cross-examination round.2.this round is divided in two.first,one of the student-centre’s members who has not presented will cross-examine two of the 2 remaining teather-centre’s members who have not spoken.and the teather-centre’s can only answer questions,and not ask any.1.let’s hear from the student –centre.2.let’s now invite the teather-centre to start the next round of cross-examination.1.now we have the second round of cross-examinations.the student-centre will begin.the remaining debater who has not presented till now will cross-examine the two teather-centre’s speakers who were not cross-examined ealier.2.the teather-centre will now start the next round of cross-examinations.if you please.1.both teams’ exciting cross-examinations have treated us to the robust.we now move into the 4th round of free debate.at every petition, this is the most-watched and most exciting round.2.there is no limit to the number of times debaters can speak,nor the order in which they speake.let’s invite the student-centre to start.1.this round is quite exciting,but our debaters cannot relax.the conclusion round is also important.2.in this round ,the speaker has to be one of those who did the cross-examination ealier.this time we’ll start with the teather –centre.1.thank you.let us now hear the student –centre’s conclusion

2.both teams’conclusion bring today’s petition to a close.let’s leave the judges to do their work now.1.our judges have made their decisions.before we announce that,i’d like to invite mrs wang.to critique the teams’ performance today.mrs wang,please.2.now the judges will give their result.

第四篇：英文辯論賽

1.總結陳詞：The world in which we live is constantly evolving.We are demanding more and more from our citizens than ever before and in order to live up to the demands of the world we need ahigher education upon which to base our skills and knowledge.The first reason that you should consider a university degree is the fact that it will substantially{ s?b?st?n??li] increase your earning potential.If nothing else appeals to you, this is typically the one reason that most people return to school after years in the work place.1.moneyyou should be aware that you need to choose your major wisely if money is your sole motivation.Not all careers pay equally when compare to the education required to enter them.2.Insurance.This may seem like a strange term to use when discussing why you should get a university education but this is perhaps the best insurance you can find as far as employability goes.Having a university degree gives you a competitive edge over those who do not.In many cases you will find that education is beginning to trump：[tr?mp] experience as employers are seeking workers with more rounded skills rather than those with very specific skills.3.Employability.Believe it or not, those with degrees are much more employable than those that do not have them.There was a

time when the trend was to employ those who had experience over those who had education.That trend is rapidly evaporating as companies want employees that can fill multiple roles more and more often.4.Confidence.There is nothing quite like believing in yourself.Getting a four-year education is one way to build confidence not only on a personal level but also on a professional level.Whether or not you realize it, this is often the best reason for pursuing a university degree.This reason, as a matter of fact, will actually affect all of the other things I mentioned above.Therer is no doubt that education background plays an important role in our daily life.1.反駁工作經驗在求職中很重要

People‘s Working experience needs education to pave the way for it.Without a diploma, you have no chance to work, so there would be no work experience.More and more companies demand for at least a college diploma.In addition, if you do not havehigher education，there will also be something you do not understand。

2.大學學不到什么 不如早點工作。---學不到是自己的事。

Students can not only learn knowledge,but also good learning ability, communication skills, and ability to survive.No matter how their future work career change, they can rapidly adapt to their working environment.we learn these seemingly “useless” to

learn to think/Observe / consider / analyze the problem.it is the biggest difference.For each student and the parents should first ask themselveswhether they only want a degree, the opportunity to become famous overnight, or to enter a four-year institutions of higher education learning and edified [?edifi?kei??n].so it is your attitude towards education influence the education result but not college education itself.So no one can take college education for granted.3.大學生太普遍了 現在沒什么競爭優勢。

（1）you said..ordinary,but right here statistics show that Bachelor's degree covers only 3% of the popularity,so I don”tthink diploma is not important.(2)According to statistics, in china the number of applicantswho attend college entrance exam is about 10.1 million this year, the number of planned enrollment is 5.67 million, which reachs a new record.For most young people, though the

diploma can’t change their fate, but if you do not go to college, the opportunity to change the fate is even slimmer.We are in the age of the knowledge economy, we all know that though knowledge can’t change all our fate，but it would still have universal significance.4.教育體制有問題，不公正

As for educational equity, justice,and something about

education system.it is government that should pay attention to solve.the problem.and government attention in turn provesthat college education has more value.5.工作可以優先回報社會，兼職的問題

Go to society early so that we can contribute to the society ,but if we finish college education we will have more capable to achieve the best.“Work experience” is hard to match with the job in order to meet the needs of society, many of the students had to use study time or part-time to participate in social practice, in order to accumulate experience.They feel that even a short work experience, will also add your resume and exciting future stroke.Facts have proved that these part-time tutor or commodity promotion through the accumulation of “work experience”, only style and no substance, little consistent with the profession, and it is far from the employer requires of a “practical experience.6.舉例子說比爾蓋茨等偉人的成功，及大學生賣豬肉。

(1)比爾future is unpredictable, how do you know that Bill Gates won’t have a brighter future ,if he finished the study in Harvard? Do you know that it is during his junior year in

Harvard that Gates left Harvard and devoted his energy to creat in Microsoft? It means that till then he had almost finished the course in college.and himself said that Harvard helped him a lot!He just didn’t have the time and energy to finish the education ,but it

doesn’t mean that education has less value than working experience!However, minority of people can achieve this without higher education.Not every one can become gates,you know.（2）北大豬肉男Zhurou..but he succede!Sell better than those who do not have a college education.Only when tools handled by right person ,they can achieve maximum results.If you can't take good adventage of college education, it’s your own business ,but not the college education ‘ fault!

7.others

Simple example: cooking, every can do it more or less.But why some taste bad.Some delicious? Even if he felt learn nothing duiring the four years.when you work, you will feel that who have a college education are more potential than those who haven;t in some areas.If you want to climb to the top, you have to learn.One’s position is limited by his education

8.學的知識以后用不到

”Why do I need this?" is a common question when students are studying seemingly unrelated-but-required subjects in college.Only later will they realize the importance of well-rounded higher education in the formation of a well-educated individual, and therefore, a well-prepared and valuable employee.Many examples could be cited along these lines.Much of what the college-educated employee has studied has not been directly related to their field of work, but has helped enlarge the individual's horizons, promoting a broader and more enlightened view of life, and most importantly, a greater ability to think critically and make wise decisions using the critical thinking skills obtained in college.

第五篇：廣告業常用英文術語

AAAA America Association of Advertising 美國／廣告代理商協會

advertising 廣告、廣告活動

advocacy advertising 倡導型廣告

Account Executive 客戶主管

Account planning 客戶策劃

Account Services 客戶部

Advertise 廣告主

Advertising Department 企業廣告部

agency 廣告代理商

Art Director 美術指導

Assistant Partner 董事助理

bid [bid] 廣告競標

business-to-business advertising(B2B advertising)B2B廣告

brand image 品牌映象

capitalism 資本本主義，資本運營

commercial advertising 商業廣告

communication process 傳播過程

comparative advertising 比較廣告

consumer advertising 消費品廣告

consumerism 消費模式

customer 顧客

Chief Executive Officer(CEO)首席執行長官

Chief Financial Officer(CFO)首席財務官

client 客戶

Copywriter 廣告撰告人

Creative Department 創作部

Creative Director 創意總監

deceptive advertising 虛假廣告

department 部門

design 設汁稿

data 數據

director 主管

end-user 最終用戶、實際使用者

industrial advertising 工業廣告

institutional advertising 社團機構廣告

Management Supervisor 管理監督 Market share 市場占有率

Marketing 營銷

Media Department 媒介部

media planning 媒體策劃

media 媒介

national advertising 全國性廣告

noncommercial advertising 非商業廣告

pitch 提案

professional advertising 業服務型廣告

public service advertising(PSA)公益廣告

puffery 吹捧式的廣告

qualitative 定性的quantitative 定量的Research Department 調查部

retail advertising 零售商廣告

Sister agency 同屬同-集團的廣告公司

supplier 制作公司

Traffic Department 流程協調部

Brainstorming 頭腦風暴法

Campaign 廣告攻勢

Commercial 影視廣告片

coupon 贈券、折價券

logo 品牌標識

magazine 雜志

media budge 媒體預算

media mix 媒體組合medium 媒體(指某個媒體)metropolitan 大都會的outdoor 戶外媒體

promotion 推廣 用品

public relations(PR．)公共關系

radio 廣播媒體

Situation Analysis 背景分析

Slogan 廣告口號

Television program 電視節目

Website [websait] 主頁，網站

Drive-time 交通高峰時間 So big 做大

Numbers 數據

Yeah 是的(對啦)A priori 先驗估汁(演繹法)A posteriori 實測值(歸納法)Code 編號

debranding 品牌屏蔽測試

depth Interview 深度訪談

desk research 案頭調研

dichotomous question 兩分問題

double-barreled question 兩難問題

double-blind 雙盲測試(指實驗組和對照組)fatigue bias 疲勞偏差

fieldwork 現場調查

focus group 焦點小組

interview 訪談

market research 市場調查

mystery shopping 以購物為掩護的調查

observation 觀察

panel 重復凋查樣本群

participant 參與者

population 總人口，總體

sample 抽樣誤差

skew 歪曲

survey 調查

tabulation 統計制表

boil down to 歸結為

hard-and-fast 明確易懂

pretty much 大致上

analysis 分析

community relation 社區關系

competitor 競爭者、對于

content integration 軟性廣告

cost effective 廣告成本效益

creative 創意

government relations 政府關系

grass roots marketing 貼身式營銷

industry 行業

integrated marketing communication 整合營銷傳播

litigation 起沂，訴訟 markets 市場組合media service 媒介代理

merger 企業合并

online advertising 在線廣告

point-of-purchase（pop）焦點廣告

position 定位

print平面廣告媒體

publics 公眾群體

strategic philanthropy 策略性公益事業

strategy 策略、策劃

target audience 目標受眾

web design 網站設計

digital 數字化

co-marketing 聯袂營銷

conference 會議

consulting 咨詢

corporate identity 企業識別

culture-specific 文化(民族)特性

demographic marketing 人口統汁特征營銷

direct mail(DM)直郵廣告

direct marketing 直銷

event planning 活動策劃

exhibition stand 展臺

integrated branding 整合品牌傳播

internal corporate communications 企業內部溝通

investor relations 股東關系

nontraditional 非傳統的packaging 包裝

product placement 產品涉入

promotion 活動

psychographic 心理統汁的retail 零售

retail space 零售市場區域

sales promotion 促銷活動

sponsorship 贊助

trade channels 業務渠道

vertical publications 行業刊物

viral marketing 傳染式營銷

best face forward 展現最佳面貌

speak with One voice 統一傳播口徑

the edge 優勢 top to bottom 自上而下

Billboard 廣告路牌

Blow in card 報刊廣告插頁

Bulldog edition 報紙的早發版

Car card [ka：ka：d] 車廂廣告

Counter advertising 異議式、對抗式廣告

Display advertisement 陳列式廣告

Electric spectacular 霓虹燈廣告

Free-standing insert 非裝訂廣告插頁

House organ 企業專刊(雜志)Insert 廣告插頁

Island display(超市內)堆頭式陳列

mail-order advertising 郵購廣告

network 電(視)臺網

out-of-home advertising 家外媒體

painted bulletin 手繪廣告牌

panel 廣告牌

pass-along reader 傳閱讀者

poster panel 用印刷畫 面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體(非大眾傳媒)vehicle 廣告載體

count out 清點，算出

make it through the day 過一整天

pass．．．off to 把……給出

pass-along reader 傳閱讀者

poster panel 用印刷四畫面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體

vehicle 廣告載體

count to 清點，算出

make it through the day 過一整天

pass．．．off to 把……給出

ad planning 廣告策劃

admen 廣告人

appeal 訴求

consumer behavior 消費者行為

copy platform 文案大綱

creative stratgy 創意策略

DAGMAR 廣告效果評估體系 Day part 時段

Decay constant 衰退常數

hierarchy-of-effect theory 效果層級理論

infomercial 電視直銷節日

market profile 市場狀況

market segmentation 市場細分

persuasion process 勸服過程

primary demand advertising 品類訴求廣告

product-related segmentation 產品消費量細分

seasonality 季節性

selective demand advising 選樣性訴求(品牌)廣告

soft sell 軟銷，感受型廣告

strategic planning 戰略策劃

teaser campaign 懸念式(調味)廣告攻勢

rule-of thumb 經驗法則

brand manager 品牌經理

corporate advising 企業廣告

family brand 多品類品牌

generic brand 非名牌(產品)green advertising 綠色策略式廣告

image advertising 形象廣告

line 產品系列

name-brand 名牌

national brand 全國性品牌

parity 同等

private brand 零售商自有品牌

product different 產品差異

product management品牌管理

product positioning 產品定位

reference group 參照組

tagline(廣告)行動口號

top-the-line 頂級的trade character 吉祥物

utility 好處，用途

really do something with 確實能用它做些文章

zccumulation 受眾數(特定周期內)audience duplication 重復受眾 brand development index 品牌成長指數

category development index(CDI)銷量成長指數

coverage 覆蓋率，覆蓋范圍

cumulative coverage 累計（總）覆蓋率

exposure 告顯露次數

frequency 廣告頻次

gross audience 受眾總量

gross impression 總印象

gross rating points 總收視點

loyalty index 忠誠度

mags 雜志(簡寫)

media concentration theory 媒體集合理論

media dominance theory 媒介優勢理論

media plan 媒體計劃

net unduplicated audience 受眾

participation 參與

program delivery rate 節目到達率

reach 到達

turnover 受眾流失

overall 全部的

rerunning numbers 復核---的數據

archetype 標準受眾，原型

availability 空余時段

back-to-back 廣告連播

chain break 節目提示標板

circulation 發行量

continuity 持續型排期

continuous advertising 持續型廣告

fresh 新穎的

fringe time 非黃金時段

holding power 節目(頻道)凝聚力

holdover audience 既有觀眾

inherited audience 既有觀眾

open end 節日提示語廣告時段

piggyback 同一客戶廣告連播

prime time 黃金時報

pulsing 欄柵式(或間隔式)排期

roadblock 攔路廣告

run-of-schedule(ROS)非指定時段

staggered schedule 交錯排期 wave scheduling 波浪式排期

wear out 廣告磨損

ln lieu Of 代替

buried position 被淹沒的廣告位

column inch 欄／英寸(報紙廣告單位)double truck 雙頁／，告(跨頁)facing 一個廣告牌(戶外媒體單位)franchised position 專用廣告位置

insertion平面媒體廣告次數

insertion order 廣告版位定購

island position 獨立廣告版位

lifestyle segmentation 生活形態細分

local advertising 地方性廣告

make good 補償廣告

media buy 媒體購買

media buying service 媒體購買代理

narrow casting 小范圍播放(窄播)preferred position 首選廣告版位

readership 讀者人數

representative 媒體銷售代表

run-of-press 隨意安置的廣告版位

split run 分版刊登

spread[spred] 雜志跨頁

card rate 廣告市價

combination 套裝廣告價

controlled circulation 定向發行量

cost per point(CPP)每收視點成本

cost per thousand(CPM)每千人成本

earn rate 媒體折扣價

flat rate 統一價格

grid card 電波廣告刊例

guaranteed circulation 承諾發行量

horizontal publication 橫向出版物

AA（Account Assistant）客戶助理

Action Plan 行動方案

AD（Account Director）客戶總監

Add Value 附加價值

Ads（Advertisement）廣告

Advertorial付費軟文

AE（Account Executive）客戶代表、客戶主任 Agency 代理商

AM（Account Manager）客戶經理

Analysis Tools分析工具

Announcement 公告

Annual Report年報

AP(Asia-Pacific)亞太區

AR List 任務清單

ATL(Above the Line)線上活動

Attachment附件

Audience Awareness公眾認知度

Auto Industry 汽車行業

Awareness 認知

Background Analysis 背景分析

Background material 背景材料

Benchmark測試基準

BI(Behavior Identity)企業行為識別系統

Bidding 競標

Bio個人簡歷

Boilerplate公司簡介（附在新聞稿后面的關于該公司的簡短介紹）

Brand Communications Strategy品牌傳播戰略

Brand Loyalty品牌忠誠度

Brand Management Commission品牌管理委員會

Brand Management Consulting Firm品牌管理顧問公司

Brand Management品牌管理

Brand Planning/Designing品牌策劃/設計

Brand Positioning Survey品牌定位調查

Brand Positioning 品牌定位

Brand Promotion品牌推廣

Branding Strategy品牌戰略

Briefing Kit資料包

Briefing情況介紹

BTL(Below the Line)線下活動

BU（Business Unit）業務部門

Bulletin公告欄

Bundle 附贈品

Business E-Mail 商務電郵

Business Model商業計劃

Business Philosophy 經營哲學

Business Strategy 經營戰略

Campaign 公關或營銷活動

Career Development 職業發展

Career Planning職業計劃

Case study案例研究

Category 類別 Celebration 慶典活動

CEO Reputation Management CEO聲譽管理

CEO's Arrangement CEO接待

Channel 渠道

Chart 幻燈片中的頁面

China Golden Awards For Excellence in Public Relations中國最佳公共關系案例大賽

China International Public Relations Congress中國國際公共關系大會

CI（Corporate Identity）企業形象

CIPRA（China International Public Relations Association）中國國際公共關系協會

CIS（Corporate Identity Sysetm）企業形象識別系統

Client Database Management客戶數據管理

Client Oriented Strategy客戶導向戰略

Client Relations Development System客戶關系開發系統

Client Relations Evaluation System客戶管理評價系統

Client Relations Maintenance System客戶關系維護系統

Client Relations Management System客戶關系管理系統

Client Relations Management客戶管理管理

Client Relations Precaution System客戶管理預警系統

Client Relations Supporting System客戶管理支持系統

Client Relations客戶關系

Client Satisfaction Management客戶滿意度管理

Clipping Report剪報報告

Closing Phase結束階段

Code of Conduct行為準則

Code of Ethics 職業道德

Communication Model 傳播模式

Communications Kit新聞夾

Communications Management 傳播管理

Communications Regions傳播地域

Communications Strategy傳播戰略

Community Relations社區關系

Competitor競爭對手

Confidential 保密的、機密的Confidential Items保密條款

Consecutive Interpretation交互式翻譯

Consultant顧問

Consumer Buying Process 顧客購買過程

Consumer Database顧客數據

Consumer Orientation消費者導向

Consumers/Dealers Assembly用戶/經銷商大會

Contact Person 聯系人

Continuous Education繼續教育

Controlling Phase 控制階段

Coordination Communicating協調溝通 Copywriter 文案

Copywriting公關文案

Core Competitiveness核心競爭力

Core Media核心媒體

Corporate Affairs企業事務

Corporate Image企業形象

Corporate Profile公司簡介

Corporate Reputation企業聲譽

Corporate Video 宣傳片

Cost Control成本控制

Cost Management成本管理

Creative & Design創意設計

Credential公司或個人簡介

Crisis Control 危機控制

Crisis Management Office危機管理辦公室

Crisis Management Planning危機管理策劃

Crisis Management Team危機管理小組

Crisis Management危機管理

Crisis Research危機研究

Crisis Statement危機聲明

Customer testimonial客戶證言

Datasheet宣傳頁

Decoration 現場布置（裝飾）

Demand Generation

Demo Booth 產品演示臺

Diagnosis診斷

Director總監

Distributor 分銷商

DM（Direct mailing）直郵

Domain Name Registration 域名注冊

Donation捐贈

EC（East China)華東

Editorial Calendar媒體刊登計劃

Effective Communications有效傳播

Employee Compensation員工薪酬

Employee Relations員工關系

Environment Analysis環境分析

Environment Issues環境問題

Ethics of the Profession 職業道德

Event Management事件管理

Event Planning 事件策劃

Event事件、活動

Executing Phase 執行階段

Execution 執行 Executive President 執行總裁

Fact Sheet資料（數字或其他材料）

FAQ 常見問題問答

Fashion Business時尚產業

Feature article 深度文章

Feature文章類型中的通訊

Finance Management財務管理

Financial Communications財經傳播

Flyer 宣傳單頁

Follow-up跟進

Forum 論壇

GCG（Grand China）大中國區

Glossary詞匯表

Government Affairs政府事務

Government PR 政府公關

Government Relations政府關系

Govt（Government）政府

Graphics圖形文件

Greetings問候語

Health Care醫療保健

High Tech高科技

Hospital PR 醫院公關

Human Resource Management人力資源管理

IMC(Integrated Marketing Communications)整合營傳播

Implementation實施

Incentive Plan激勵計劃

Industry Participation行業參與

Initiating Phase 初始階段

INPUTS Evaluation Tools輸入級評估工具

Integration Management整合管理

Interactive PR 網上互動公關

Internal Magazine內部期刊

Internal Communications System內部傳播系統

Internal Communications內部傳播

Internal Film內部電影

Internal PR 內部公關

International PR國際公關

Internet Communications網絡傳播

Internet Media Communications 網媒傳播

Interpersonal Communications人際傳播

Interpreter翻譯

Interview 專訪或面試

Introduction Lantern宣傳幻燈

Investor Relations投資者關系 Invitation Letter 邀請

IPR（Institute of Public Relations）英國公共關系協會

IPRA（International Public Relations Association）國際公共關系協會

Issue Diagnosis問題診斷

Issues Management問題管理

ISV（Individual Software Vendor）獨立軟件開發商

Job Evaluation績效考核

Journalist記者

Key Media關鍵媒體

Key Messages 關鍵信息

Keynote Speaker主題演講人

Keynote Speech主題演講

LA（Large Account）大客戶

LE（Large Enterprise）大客戶

Leadership 領導者

Legal Duty法律義務

Life Cycle of the Products 產品生命周期

Lobby游說

Logo標識

Long Term Program長期項目

Lucky Draw 抽獎

Marcomm（Marketing Communications）營銷傳播

Market Analysis Report市場分析報告

Marketing Communications Mix營銷傳播組合Marketing Communications營銷傳播

Marketing Strategy 市場營銷戰略

Marketshare 市場份額

Mass Media大眾媒體

MB（Medium business）中客戶

MC（Master of Ceremonies）主持人

MC（Middle China）華中

MD（Managing Director）董事總經理、執行董事

Media Assistant媒介助理

Media Analysis媒體分析

Media Communications Strategy媒體傳播戰略

Media Communications媒體傳播

Media Coverage 媒體覆蓋率

Media Director 媒介總監

Media Executive媒介代表、媒介主任

Media Inquiry媒體垂詢

Media Kit媒體資料包

Media List媒體名單

Media Manager媒介經理

Media Monitor媒體監測 Media Relations媒介關系

Media Research媒體研究

Media Tour媒體拜訪或媒體外出巡游

Media媒體

Meeting Agenda會議議程

Meeting Minutes 會議記錄

Merchandise促銷物品

Methodology方法論

MI(Mind Identity)企業理念識別

MI（Media Index)企業媒體聲望指數

Mindshare 品牌影響力份額

Miscellaneous 雜費

Monthly Report月報

Multifunctional Task Force多職能任務小組

National Standards of the PR Professional Qualification國家公共關系職業資格標準

NC（North China）華北

NE（Northeast China）東北

Negative Report負面報道

New Product Launch新產品發布

News Clipping新聞剪報

News Release新聞發布

Newsletter通訊

No-profit PR 非營利機構公關

Norms of Excellent PR Management 卓越公共關系管理標準

NW（Northwest China）西北

Objective Diagnosis目標診斷

Offering 服務內容

On Site現場

Online Advertisement 線上廣告

Online Communications線上傳播

Online Marketing Communications 線上營銷傳播

Online media網絡媒體

Online Roadshow 網上路演

Online Survey網上調查

OOP（Out-of-Pocket）雜費、日常工作發生的成本

Open-day Visits開放日參觀

Opinion Leader輿論領袖

OUTCOMES Evaluation Tools輸出級評估工具

OUTPUTS Evaluation Tools效果級評估工具

Outsourcing 外包

OV（One Voice）一個聲音

Photo Library圖片庫

Planning Phase 策劃階段

Polish文案潤色 POP(Point Of Purchase Advertising)導購點廣告

Positioning定位

Post Event 善后工作

Poster 海報

Postmortem 會后書面的簡短總結報告

Postscript后記

PR Agency公關公司

PR Consulting Market公關顧問服務市場

PR Consulting Practice公關顧問實務

PR Consulting Service公關顧問服務

PR Consulting Tools公關顧問工具

PR Directorr 公共關系總監

PR Evaluation公關評估

PR Event 公關活動

PR Guideline公關方針

PR Management Working Code公關管理工作準則

PR Manager 公共關系經理

PR Procedure公關流程

PR Proposal公關建議書

PR Supervisor 公共關系主管

Pre Event前期工作

Pre-evaluation 預評估

Preface前言

Presentation 演示、陳述

President 總裁

Press Conference新聞發布會

Press Kit媒體新聞夾

Press Release新聞稿

Print Media平面媒體

Priority 優先的

Procurement Management預警管理

Product Test產品評測

Profession Responsibility 職業義務

Professional Association 專業協會

Professional Certification 職業認證

Professional Consultant 專業顧問

Professional fee專業服務費

Professional Grading專業等級

Project Life Cycle項目生命周期

Project Management項目管理

Project Owner項目委托人

Project Title項目標題

Project公關項目

Proposal公關建議書 PRSA（Public Relations Society of America）美國公共關系協會

Pubic Opinion公眾輿論

Public Affairs公共事務

Public Relations Consulting公關顧問

Public Relations Crisis公關危機

Public Relations Management公關管理

Public Relations公共關系

Public Utility公用事業

Publicity宣傳

Q&A問題問答

Qualified Project Manager合格的項目經理

Quality Control質量控制

Quality Management質量管理

Questionnaire調查問卷

Quotation報價

Real Estate房地產

Recommendatory 推薦信

Recruitment招募

Reference參考資料

Rehearsal預演、彩排

Report報告

Reputation Management 聲譽管理

Research Tools研究工具

Reseller 經銷商

Retainer長期客戶

Review回顧、總結

Risk Management風險管理

Roadshow巡展、路演

Rude question 不友好的問題

SAE（Senior Account Executive）高級客戶代表、高級客戶主任

SAM（Senior Account Manager）高級客戶經理

SB（Small business）小客戶

SC（South China）華南

Scope Management范疇管理

Seminar研討會

Senior Consultant高級顧問

Senior Media Executive高級媒介代表

Senior Media Manager高級媒介經理

Senior Vice President 高級副總裁

Shareholders利益關系人

Simultaneous interpretation同聲傳譯

Slide 幻燈片

Slogan口號

Social Activities社會活動 Social Responsibility社會責任

Source Materials客戶提供的輔助資料

Souvenirs & Gifts 紀念品和禮品

SOV（Share of Voice）

Speaking with One Voice 用一個聲音說話

Spokes Person Tips發言人技巧

Spokesperson發言人

Sponsorship Planning贊助策劃

Sponsorship 贊助

Strategic Consulting戰略咨詢

Strategy Communications Systems戰略傳播系統

Strategy 戰略

Success Story成功故事

Summary 簡介、概述

Supplier 供應商

Survey調查

SW（Southwest China）西南

SWOT analysis優勢、劣勢、機遇、威脅分析

Synopsis概要總結

Target Audience 目標受眾

Task Marketing任務營銷

TBD（To be Detail）需更詳細信息

Team 小組、團隊

Technical Article技術文章

Theme 主題

Time Management管理

Time Sheet時間管理表

Two-way Asymmetry雙向非平衡模式

Two-way Communications雙向傳播

Two-way Symmetry雙向平衡模式

Vendor 供應商

Venue 會議地點

Vertical media行業媒體

VI(Visual Identity)視覺識別

VIP Speech 講話稿

Virtual Computer虛擬主機

Vision愿景

Voiceshare 曝光信息份額

VP（Vice President）副總裁

VSB（Very small business）特小客戶、超小客戶

Website Construction網站建設

Whitepaper白皮書

Workshops工作研討

Worldwide 全球

特寫feature articles 以貨代款in kind

機構廣告institutional advertising

前期市場企業廣告market prep corporate advertising 營銷公關marketing public relation 新聞簡報news/press release 意見抽樣opinion sampling 招貼posters

傳媒炒作press agentry 傳媒工具press/media kit 公共事務public affairs

公共關系戶public relations

公共關系廣告public relations advertising 宣傳publicity 公眾publics

招聘廣告recruitment advertising 聲望經營reputation management 撰寫講演稿speechwriting 賽場營銷venue marketing

新聞通報錄像video news release 執行證明書affidavit of performance 受眾構成audience composition 受眾占有率audience share 時間表avails

一刻平均聽眾數average quarter-hour audience 一刻平均收聽率average quarter-hour rating 一刻平均占有率average quarter-hour share 交換辛迪加barter syndication 無線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM

累積聽眾數cumulative persons 累積收聽率cumulative rating 時段組合day-part mix

預定市場區域designated market areas 班車時間drive time

首播辛迪加first-run syndication 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 廣播電視網networks

網外辛迪加off-network syndication 協辦participation basis 占位價格preemption rate 黃金時段prime time 節目式廣告PLA

節目收率視program rating

節止編排形式programming formats 視聽率調查服務公司rating services 電臺指定時間run-of-station 受眾總數total audience

總體受眾計劃total audience plan 廣告網絡ad networks 廣告查詢ad request 橫幅廣告banner

商業回郵件business reply mail

分類廣告Web站classified ad Web site 編輯名錄compiled lists

立體創意直郵creative dimensional direct mailing 數字互動媒介digital interactive media 直郵廣告direct-mail advertising 內部刊物house organs 互動電視interactive TV 互聯網Internet

互聯網服務供應商Internet service provider 銷售信函sales letters

廣告禮品advertising specialty 展臺booths

路牌bulletin structure

車內尾部招貼car-end posters 電影貼片廣告cinema advertising 陳列媒介exhibitive media 全面登場full showing 車內廣告牌inside cards

戶外媒介out-of-home media 車體招貼outside posters 包裝packaging 獎品premiums

標準戶外廣告standardized outdoor advertising 成品招貼stock posters 優惠贈券take-ones

商業展示會trade shows 交通廣告transit advertising 廣告英語術語——媒介策劃用語

廣告印象advertising impression

廣告反應曲線advertising response curve 注意度attention value 受眾audience

受眾目標audience objectives

品牌開發指數brand development index 品種開發指數category development index 發行量circulation

成本效益cost efficiency 單位成本cost per point 千人成本cost per thousand 創意組合creative mix

分布目標distribution objectives 有效頻次effective frequency 有效到達率effective reach 暴露值exposure value 頻次frequency 市場markets 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles

AE——Account Executive——客戶代表，或客戶執行。

Account Group——業務小組。

Appeal Point——訴求點。

Brain Storming——動腦會議。

Brand Image——品牌形象。

CF——Commercial Film——廣告影片，不是電視廣告腳本，Commerc ial Script是電視廣告腳本。

Competitive Presentation——比稿。

Copywriter——文案（撰文人員）。

CI——Corporate Identity——企業識別。

Creative Boutique——創意工作室。

Direct Response Advertising——直效廣告。

Director——指導。

指導有以下各專業職位：

Account Director（業務指導）Creative Director（創意指導）Arts Director（美術指導）

Copy Director（文案指導）Media Director（媒體指導）Planning Director（企劃指導）

Finisher——完稿員。

Layout——構圖。

Presentation——提案。

Public Service Advertising——公益廣告。

Supervisor——總監。Account Supervisor（業務總監）

Creative Supervisor（創意總監）

Media Supervisor（媒體總監）

Planning Supervisor（企劃總監）

Research Supervisor（調查總監）

Target Market——目標市場。

Traffic Control Specialist（一般簡稱Traffic）——制管人員。

廣告訊息advertisingmessage 藝術art

藝術方向artdirection 藝術家artist

美術總監artdirector 大創意bigidea

頭腦風暴法brainstorming

傳播媒介communicationsmedia 概念化conceptualization 方案人員copywriter 創意綱要creativebrief 創意總監creativedirector 創意過程creativeprocess 創意金字塔creativepyramid 創意creative 創造creativity

感性訴求emotionalappeals 控險家explorer

事實型思維fact-basedthinking 信息性informational

訊息戰略messagestrategy 產品概念productconcept 理性訴求rationalappeals 目標受眾targetaudience 文字的verbal 樣片animatic

利益式標題benefitheadlines 正文bodycopy 粗體boldface

照相制版camera-readyart 表演綱要castingbrief

命令式標題commandheadlines 末稿comprehensivelayout/comp 演示demonstration 設計design

技巧式正文devicecopy

對白/獨白式正文dialog/monologcopy 旁白donut 標題headline 吸引技巧hook 圖標icon

插圖畫家illustrators

企業形象式正文institutionalcopy 整合廣告integratedcommercial 內容段落interiorparagraphs 斜體italic 歌謠式jingles 肩題kicker 布局圖layout

預備段落lead-inparagraph

生活方式式技法lifestyletechniques 標志logotypes

助記手段mnemonicdevice

音樂式廣告musicalcommercials 音樂標志musicallogo 敘述式正文narrativecopy

新聞/信息式標題news/informationheadlines 出鏡頭oncamera 拼版pasteup

攝影師photographers

圖片說明式正文picture-captioncopy 方框圖片式布局picture-windowlayout 招貼式格式poster-styleformat

主持人式廣告presentercommercial 啟發式標題provocativeheadlines 疑問式標題questionheadlines 廣播人物radiopersonality 腳本script 印簽seal

簽名signaturecuts 生活片段sliceoflife 口號slogans

故事板storyboard

故事板草圖storyboardroughs

直截了當式straightannouncement 直接推銷式正文straight-sellcopy 副標題subhead 標題句taglines 證言testimonial 正文text

主題句themelines 小樣thumbnail 收尾trialclose 圖形部分visuals 旁白voiceover

模擬校樣analogproof 動畫animation 合成片answerprint 光圈aperture

音控臺audioconsole 底片baseart 出血版bleeds 藍線blueline

照相排版術camera-readyart 字計算式charactr-countmethod 電影攝影師cinematographer 截止期closingdate 色基colorkey

分色colorseparation 連續調continuoustones 控制室controlroom 組排copycast

封面紙coverpaper

青、黃、紅、黑印刷CYMKprinting 數字媒介digitalmedia 數字校樣digitalproof

數碼視頻效應裝置DVEunits 導演director

特排字體displaytype 復制帶dubs 拷貝dupes

電子制作electronicproduction 曬版臺紙flats 一套鉛字font

四色印刷four-colorprocess 網目凸版halfoneplate 網屏halftonescreen 互動電視interactiveTV 任務夾jobjacket 出格kerning 電腦亭kiosk 加空鉛leading 硬性軟片linefilm 線畫版lineplate 實景真人liveaction 外景地location 制片場lot

指令mandatories

公共場所massaudiencevenue 母帶mastertape

合成樣片mixedinterlock 助記手段mnemonicdevice

多媒體演示multimediapresentation 正色投影膠片orthographicfilm 透明塑料膜overlay

個人場所personalaudiencevenue 平臺使用費platformlicensing

后期制作階段postproductionphase 開印前階段prepressphase 預備階段preproductionphase

印刷制作經理printproductionmanager 印刷制作過程printproductionprocess 非公開場所privateaudiencevenue 制片人producer

制作階段productionphase 復映復播追加酬金residualfee 反差套印reverseknockout 無襯線字體sansserif 最低合同工資scale 襯線字體serif 一場session

特技specialeffects 插播廣告spots 剝版stripping 疊supers

演播人員talent

自動臺詞提示器teleprompter 課本紙textpaper 正文字體texttype 合套trap

字系typefamilies 排印工藝typography 網頁Webpage

單詞計算式word-countmethod 工作樣片workprint 書寫紙writingpaper 社論式廣告advertorial

倡導廣告advocacyadvertising 伏擊式營銷ambushmarketing 視聽材料audiovisualmaterials 公告牌bulletingboards

社會參與communityinvolvement 企業廣告corporateadvertising

企業識別廣告corporateidentityadvertising 廣告印象advertising impression

廣告反應曲線advertising response curve 注意度attention value 受眾audience

受眾目標audience objectives 間歇式排期blinking

品牌開發指數brand development index 集中式bursting

品種開發指數category development index 發行量circulation 創意組合creative mix

分布目標 distribution objectives 有效頻次effective frequency 有效到達率effective reach 暴露值exposure value 起伏式flighting schedule 頻次frequency

總印象gross impressions 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles 訊息力度message weight

組合媒介法mixed-media approach 資金money

看見機會 opportunity to see 脈沖式pulsing schedule 視聽率rating 到達率reach

每冊讀者數readers per copy 近期策劃recency planning 路障式roadblocking 外溢媒介spillover media 增效效應synergy

電視戶television households 態度 attitude

品牌興趣 brand interest 品牌忠誠 brand loyalty

企業市場 business markets 影響中心 centers of influence

有意勸服路徑 central route to persuation 認知 cognition

消費行為 consumer behavior

消費者決策過程 consumer decision