第一篇：商務英語教案1

2008年第1學期

商 務 英 語

教 案

郭

勝

Unit 1 business letters

The first lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Oral English and listening : Can speak fluently.and listen and understand some information of English Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Check homework, then ask the students to read the partners' homework to share with each other.III.leading in Writing activity:business letters

1.introduction: usually ,a businessman spends a surprising amount of time in writing a letter ,for he can not afford a personal visit each time he wants to transact business in various parts ot the world.2.steps for writing business letters 1)layout

a letter needs your company address at top right hand corner ,date at top right hand corner below senders address,name /address of recipient beneath date on left hand side ,correct salutation ,complimentary close.2)

indentify the relevant information and present it in a suitable order.a good business letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot down the things you must say and consider how the ideas are logically related.3)Write the letter

Try to keep a balance between being formal and being friendly.since you are usually trying to get your reader to do something ,don't be sarcastic or too aggressive ,be confident ,not slavish.4)Check your work by considering the following points.3.practice one

1)students read the situation.then explains the meaning.2)students read the text ,then teacher explains the meaning.pay attention to the important phrases.One.understand the objectives , one read one translate.Teacher ask :conclude the objective of reading : answer:business knowledge Teacher add:speaking , practical business ability.Two.business letters Teacher read ,students follow.then students read.Students read first silently.Teacher ask: 1.what is the general idea of the text ? 2.why a business person spends much time in writing letters? 3.what is the use of writing ? 4.what is the use of good business letters? Teacher explain the text : The phrases, making sentence,the use of words, Students in groups :translate the meaning of sentence , Three.steps for writing business letters Students read and explain each step.Step two :teacher make example :read a letter ,which is not concise ,not in order ,students smile.Four.Writing

中國北京勝利路67號的中國國際貿易公司在2010年給他們的客戶美國紐約東南大街6789號的紐約電腦公司的約翰先生寫信，郵編：23145。內容如下：

約翰，我們通過因特納網知道你們的公司，你們對電腦進口很感興趣。我們有很多質量很好的電腦，價格不貴，如果有需要的話，我們可以給你們郵寄產品圖片和價格，希望可以合作成功。謝謝。貿易部經理劉明。

exercise : read the practice and recite the important phrases.Lessone two

One.situation : 1.students read it.2.explain the text :in groups.,then teacher explains in detail.with its focus on ,under my name ,talk about the matter with sb.3.ask questions : a.why mr.Richard will attend the conference ? b.why mr.Richard let you draft a reply to this letter ? two.letter : 1.layout : 2.let the students read the text :para.1 for a few minutes.then ask one student read.teachert interprets.3.para.2:students read all class , and one students interpret.4.para 3 :translate.three.underline the special words and phrases.four.reply a letter.Unit 1 business letters

The second lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision 5 Check homework, then ask the students to read the partners' homework to share with each other.III.leading in 5.students read the situation ,then translate the meaning.pay attention to the important phrases.6.students read the letter ,then translate the meaning.pay attention to the important phrases.7.students write the reply to the letter.Thank you for your letter of 12th October ,2004,and I am very glad to get your order for 200 Super mobile hard disks.I am very sorry to tell you ,that our Super mobile hard disks are out of stock ,but we are producing now.200 disks ordered by you will be sent as soon as they are available ,about in two days.And the price

is $150 each,the total amount is $30,000 ,the money should be transferred into the account on completion of order.We can assure you that the disks are in high quality and the quality guarantee letter will be enclosed in each package.at last ,I must say sorry to you again for the inconvenience we bring to you.I look forward to meeting you.4.Check your work by considering the following points.1)layout

a letter needs your company address at top right hand corner ,date at top right hand corner below senders address,name /address of recipient beneath date on left hand side ,correct salutation ,complimentary close.2)indentify the relevant information and present it in a suitable order.a good business letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot dow 3)language and tone

4）spelling ,grammar and punctuation Practice : A customer want to buy 1000 red purses ,he thinks red purses have a good market.But you only have black purses in your company ,so you try to pursade the customer to buy the color.in fact ,black is a sign of grave ,it is popular.Especially the people in Asian countries prefer black.The price is $100 ,and the bottom price is $80.5．Marketing : 1)Para.one I Speak: Give some examples of promises which producers make in Chinese or English.2)Para.two

Student read the text.Teacher explains the text.3)para.Three: Teacher explains the text : talking : Give one example that your partner told you: he or she does marketing when buys goods.Requirement :at least speak English partly.Subject:speaking ,communicating , ability 4)para.four : Tercher explains.Passage B 市場管理哲學 1.生產概念 背景：

舉例說明。并分析企業只注重生產會產生什么惡劣現象。2.產品概念 背景：

企業一般注重產品的什么方面？這樣又會產生什么后果？ 3.銷售概念

銷售產品的優劣勢分析。4.市場營銷概念

市場營銷和前面幾種比較有什么優勢？ 5.社會市場營銷概念

舉例說明社會市場營銷觀念。Exercese :

Lesson

six ONE、review passage b : 問題：下列現象各屬于哪種觀念？

1、籃天公司致力于環保技術的研究，開發出了系列產品，取得了很大的社會、經濟效益。

2、騰飛公司在非典期間，大量生產口罩，由于需求大，產量跟不上，就把次品摻進里面充數。

3、海濱市有許多生產服裝的企業，競爭激烈。有一家企業看到服裝競爭激烈，而服飾產品卻很少有企業生產，于是改行做服飾。

4、朝暉公司因最近產品質量不好，老遭到顧客投訴，并且嚴重影響了銷售，倉庫貨存過多，于是決定改進質量。

5、小太陽洗衣機廠產品質量很好，但由于最近洗衣機企業增多，客戶大量減少。決定派業務代表去各地推銷產品。

Unit two

One.Objectives one read ,one interpret.Two.Memos

1.The class read first ,than one read.2.Interpret :one group finish 3.Steps for writing a business memo.1.)layout

Practical teaching.Requirement : 1.Students teaches.(come to the class ,and be a teacher)2.time limited:5 minutes.2)identify relevant information.3)write the memo Students explain it.Ask :what is the difference between letters and memos?

Unit 1 business letters

The third lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 4.how many steps you should consider when you begin to write a business letter ? 5.what kind of personal quality should you have when deal in business ? III.leading in students read the situation ,then translate the meaning.pay attention to the important phrases.1.students read the letter ,then translate the meaning.pay attention to the important phrases.department manager ,complaint letter ,old customer ,overcharged part ,refert to ,look into , 2.students read the letter.let some students correct the mistakes.3.students translate the meaning of the letter.4.students write the reply to the letter.Check your work by considering the following points.Practice four : According to the situation ,write the reply to the letter.Passage A

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Exercese Page 14:2,3

Unit 1 business letters

The fourth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.what is the difference between sales and marketing ? 2.what is the most important for a business man ? III.leading in Students read the situation ,then translate the meaning.pay attention to the important phrases.Students read the letter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some important words and expressions : National express service company ,regulation tax ,postage is paid ,sales manager Passage

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing : 1.the concept of marketing.2.the goal of marketing.3.the function of marketing Exercise Page 14:2,3

Unit 2 memos

The fifth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.Whati is four p ? 2.what is the strategy of product ,promotion ?please give some examples ? 3.teacher ask some students to translate some words and expressions.III.leading in Students read the situation ,then translate the meaning.pay attention to the important phrases.Students read the letter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some important words and expressions : National express service company ,regulation tax ,postage is paid ,sales manager Passage

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing

management

Ask students read the text ,and then trnaslate the meaning.Pay attention to the important phrases.Marketing management : 1.the production concept.2.the product concept 3.the selling concept 4.the marketing concept

5.the societal marketing concept

Discussion : How to build a profitable relationship with your customer ? Exercise

1.answer the following questions

2.match the word in column a to the word in column b.3.translate the following sentences into chinese.Unit 2 memos

The sixth lesson

Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : What is the difference between formal business letters and memos.III.leading in Practice four Translation : The statistics on total sales during the last half year which you want were attached.These statistics are in the base of the last six months.please contact me if you want the details of sales in each department or you need discuss with me

Please offer me a copy of the report you write according to the statistics.Thanks.Ask students read the text ,and then trnaslate the meaning.PASSAGE A

Pay attention to the important phrases.students read the passage ,then answer the questions.Activity : All the class depart into eight groups.Scene design : 一個客戶通知你（外貿人員），她的貨（10000個木制相框）要下周三之前出貨。那么你如何安排？ 主要內容如下：

詢問：生產部：貨物是否全部做完？或什么時候做完？并告知其客戶的出貨時間。

包裝部：詢問包裝此批貨物要多久？核算是否可以按時出貨。

船運部：是否能出貨？

2.如果你打算做一個培訓公司，項目是做中小學英語的培訓。你如何做市場策劃。Exercise Page 28:1,2,3

Unit 2 memos

The seventh lesson

Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.What is the use of marketing strategic planning ? 2.can you talk about something about the sentence “if you fail to plan ,you are planning to fail.” III.leading in A customer named jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer

complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Exercise Page 31:2

Unit 2 memos Passage B One.New words

Students read the words.then let them translate each other.Two.passage B 1.read the part 1, need ,want ,interest :which are different ,let students give examples.Q : 1)What is market segmentation?

2)What is the objective of market segmentation? 2.part 2

1)students give examples: geographic factors affects buying.2)question:how many religions in the world? students give examples 3)

teacher give examples:different girls buy different clothes.4)Teacher asks two students : Q:1)When you buy mobile phone ,what kind of product use factors affect your buying decision ? Discussion : If we are makes of air conditioners.the prices of our products are lower, quality is so so ,our brand is not famous ,and the life tern is about 10 years.the styles are not many ,noises is in line with national standard ,and can save electric power.then we have to make market segmentaion ,if we consider the above factors ,then how to segment our market ? 3.part 3

Question :Why subtle differences between products are so important to marketing ?please make some examples.Discussion : If there are some common products ,and if you are making such kind products.What kind of subtle differences will you make ? Requirement : 1)workable

2)other students can question it.Lcd Tv ,mobile phone ,cup ,ladys’ bag ,digital camera ,ear phone ,pen ,light , 4.part 4 Question :what is the general idea of the part ? 5.the last part.Q:1.)if you can not find difference in your products ,can you make market segmentation ? 2)What are the reasons to segmentation which is pointed in the first line of the text ? Exercise : Page 31

Unit 2 memos

The eighth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in PASSAGE A

Keep the following things in mind : 1.細分市場或目標市場是可以操作的。

2.每一細分市場必須足夠大，有固定的客戶群體。3.每一細分市場要求有自己單獨的市場計劃。

4.使用二手的資料來做調查研究，這些外部二手資料包括： 1）行業協會出版物。2）基本的研究出版物。

3）外部市場調查機構做的調查資料。5.進行分析:

1）注意重要的競爭者的市場營銷的努力行動，并復制其行為。2）和重要的客戶談論關于新產品引進的問題。

3）通過對一些個人或群體進行定量分析，分析其需求。

Unite

two

一、recite words

二、Example : ★縱觀中國乳業，目前行業內的競爭體現如下特點：全行業增長勢頭強勁，液態奶企業盈利居多；企業投入規模迅速加大，產品結構和質量提高明顯；國內龍頭企業占據明顯的市場優勢，世界著名品牌主動與國內企業尋求合作。

細分市場

★四川智強集團董事長唐科全先生說：“企業進入一個行業至少有兩種思考模式：一是摸清市場潛在需求，搶先進入，爭得頭啖湯，賺取超前利潤；二是瞄準一個快速增長的行業，憑借資金、技術等方面的實力，采取差異化策略，強行或巧妙介入，搭乘順風船。”

“8年前智強曾經創造了一個食品品項———小包裝核桃粉，我們也確實占到了領先者的先機，成就了智強集團的今天。但同時我們也嘗到了領頭羊的苦惱，當智強用廣告、促銷等手段把核桃粉市場轟開之后，其它一些中小廠家便快速跟進，以低價等手段蠶食本就有限的核桃粉市場份額。實事求是地說，雖然智強仍舊是核桃粉市場不容爭議的老大，銷售總量每年都有提升，但核桃粉的總體市場份額卻受到明顯沖擊。”

★作為乳業新軍，智強集團擁有一定的資金與網絡實力，但與“光明”、“伊利”等行業巨頭相比，顯然是不占優勢的；與各區域的乳品“諸侯”相比，也不占據“鮮”與“廉”的優勢。于是，似乎只有一條路可以選擇，那就是細分市場進行差異化經營。

★智強集團占據核桃粉產品一半以上的市場份額，手中握有全國“核桃粉研磨速溶”國家發明專利和核桃粉產品中唯一一個獲得“增強記憶力”功能審批的“保健食品”批號。此次介入液態奶領域，智強充分整合企業原有的優勢資源。產品上市初期揚長避短，把核桃奶作為主攻方向，心無旁騖地傾力主攻細分市場———核桃奶單品。

★目前在整個液態奶領域，核桃奶只不過是花色奶中一個很小的品種，很少有廠家把它作為拳頭產品主推，市場上也僅限核桃奶和核桃花生奶兩個品種，且生產廠家不多。但就是這“生產廠家不多”的“小品種”，每年國內市場的總銷售額也絕不少于10億元(雖然僅占整個液態奶銷量的1／30不到，但個別廠家已達1／3甚至更多)，市場容量不可小覷。

談談你對市場細分的理解。

Practical activity :

The target market decision : If your company mainly produces the products: Clothes,computers , drinks ,pens ,cars,books, Lcd Tv ,mobile phone ,cup ,ladys’ bag ,digital camera ,ear phone ,light , what kind of customer you should satisfy ?how to decide your target market according to the performance of your products ?how to segment your markets ?.Unint

一、Notices ：

Read the introduction for a few minutes ,then let some students read.teacher asks some questions : 1.what is the use of notice ? 2.who gives the notice ,and to whom ? 3.what is the difference between it and memos ?

二、steps

Students finish it。

practice one

students read one by one ,and then translate one by one.Exercise Page 32:4

Unit Lesson 2

一、underline the phrases:

二、Text : 1)read words

2)make sentencess with words and phrases the process has four steps.Reading material : 如何進行市場調查

市場調查是一項技術性很強的工作。這些技術掌握得如何，直接關系到調查的效果。以下簡要介紹一下調查對象的選擇技術、問卷的設計技術和提問技術等。

調查對象的選擇技術

一，市場普查

市場普查是以市場調查的總體為對象，主要是對市場上某些商品進行一次全面調查。例如，庫存商品普查，某種商品的社會飽和量普查等。市場普查是專門組織的調查活動，主要用于搜集那些不能或不宜通過正常調查取得的比較全面的、精確的統計資料。市場普查有兩種形式：一種形式是組織專門的普查機構和人員，對調查單位進行直接調查；另一種形式是利用機關團體、企業內部的統計報表進行匯總。市場普查的最大優點是取得的資料比較準確。但是，進行市場普查工作量很大，調查內容有較強的時效性，因此需動員較多的人力、物力；同時，有些內容不宜進行市場普查，所以這種方式在市場調查中很少使用。

市場普查是以市場調查的總體為對象，主要是對市場上某些商品進行一次全面調查。例如，庫存商品普查，某種商品的社會飽和量普查等。市場普查是專門組織的調查活動，主要用于搜集那些不能或不宜通過正常調查取得的比較全面的、精確的統計資料。市場普查有兩種形式：一種形式是組織專門的普查機構和人員，對調查單位進行直接調查；另一種形式是利用機關團體、企業內部的統計報表進行匯總。

市場普查的最大優點是取得的資料比較準確。但是，進行市場普查工作量很大，調查內容有較強的時效性，因此需動員較多的人力、物力；同時，有些內容不宜進行市場普查，所以這種方式在市場調查中很少使用。

二，重點調查

重點調查是通過對使用本企業產品的重點用戶和重點地區進行調查，來達到對全局基本了解的目的。重點調查所選擇的對象要能對本企業營銷產生較大影響，例如購買本企業產品占全部銷量的比例較大，或者是老客戶，或者對其他用戶的購買有一定影響等。這種調查可以使企業用較少的人力、物力、財力、時間取得重要的市場資料，但其準確性不如市場普查。

三，抽樣調查

抽樣調查是一種非全面調查。它是根據概率分布的原則，從被調查總體中抽出一部分單位作為樣本進行調查，以此推斷總體的一種方法。這種方法可能產生一些誤差，但它比普查花費的時間少，成本低，并且有些無法進行市場普查的內容也可以采用，無力進行普查的企業也能進行。同時在經過普查的地方，還可以利用抽樣調查對普查的資料進行核對和修正。所以，抽樣調查是調查中常用的方法，已被廣泛用于企業的市場調查中。

調查中抽樣的多少，從數據的準確性來看，是越多越好，但數據越多，成本也越高。因此，抽樣的數量應按照被調查事物的性質確定，如果被調查對象之間的差距不大，采用少量樣本即可；如果差距大，則需多抽樣。

市場調查可分為四個階段：調查前的準備階段、正式調查階段、綜合分析資料階段和提出調查報告階段。

一、調查前的準備階段。對企業提供的資料進行初步的分析，找出問題存在的征兆，明確調查課題的關鍵和范圍，以選擇最主要也是最需要的調查目標，制定出市場調查的方案。主要包括：市場調查的內容、方法和步驟，調查計劃的可行性、經費預算、調查時間等等。

二、正式調查階段。市場調查的內容和方法很多，因企業和情況而異。

市場調查的內容，綜合起來，分為四類：

1、市場需求調查，即調查企業產品在過去幾年中的銷售總額，現在市場的需求量及其影響因素，特別要重點進行購買力調查、購買動機調查和潛在需求調查，其核心是尋找市場經營機會。

2、競爭者情況調查，包括競爭對手的基本情況、競爭對手的競爭能力、經營戰略、新產品、新技術開發情況和售后服務情況，還要注意潛在的競爭對手。

3、本企業經營戰略決策執行情況調查，如產品的價格、銷售渠道、廣告及推銷方面情況、產品的商標及外包裝情況、存在的問題及改進情況。

4、政策法規情況調查，政府政策的變化、法律、法規的實施，都對企業有重大影響，如稅收政策、銀行信用情況、能源交通情況、行業的限制等等都對企業和產品關系重大，也是市場調查不可分割的一部分。市場調查的方法，可分為兩大類：統計分析研究法和現場直接調查法。統計分析研究就是在室內對各種資料進行研究的方法，其前提是對已有的統計資料和調查資料進行系統研究和分析。一般說來，生產資料市場研究較多地采用這種方法，消費資料市場則以現場調查為主。現場直接調查又可分為三種：①詢問法，有當面詢問、座談集體詢問、電話詢問、信函詢問等。②觀察法，有到銷售現場觀察、生產現場觀察、使用現場和家庭現場觀察等。③試驗法，向市場投放部分產品進行試銷，看消費者的反應，以檢驗產品的品種、規格、花色款式是否對路、價格是否適中等。

三、綜合分析整理資料階段。當統計分析研究和現場直接調查完成后，市場調查人員擁有大量的一手資料。對這些資料首先要編輯，選取一切有關的、重要的資料，剔除沒有參考價值的資料。然后對這些資料進行編組或分類，使之成為某種可供備用的形式。最后把有關資料用適當的表格形式展示出來，以便說明問題或從中發現某種典型的模式。

四、提出調查報告階段。經過對調查材料的綜合分析整理，便可根據調查目的寫出一份調查報告，得出調查結論。值得注意的是，調查人員不應當把調查報告看作是市場調查的結束，而應繼續注意市場情況變化，以檢驗調查結果的準確程度，并發現市場新的趨勢，為改進以后的調查打好基礎。

三、Exercise

四、Selling Practice : A customer in South Korea wants to buy 1000 red bags ,he thinks red ones have a good market in his country.But your company only has black ,so you try to pursade the customer to buy the black bags.In fact ,black is popular in Asian countries.And the price of each is costed $100 in present market ,and the cost is $60 in your company.Requirement :1.One student as a salesman ,the other as the customer.2.Try you best to get more profit.A customer named jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Unit 3 notices

The ninth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in 一.Asking questions :

1.What is your advantage when you seek for a job?

2.What is your favorite job ,and give the reason ?

3.Do you know what is the use of English in a foreign trading company ? 二.Students’s teaching process

conclude the difference between memo and notice: 1.layout.2.given by leaders or bosses.3.leading relation involved 三.practice one

students read the situation ,and teacher translates it.students read the notice for a few minutes.let students read it fluently.then four students translate it.四

One.Recite some words : Two.Text p 1 Read it.In five minutes.Interpret the sentences in groups.Q: 1.2.p 2 Read it.Interpret the sentences in groups.Q: 1.The difficulties of international research.2.students talk about some cultures ,economic situations ,customs ,buying habits in different countries.P 3 Reading competition.Teacher interpret the sentences.Background :research services.Q: 1.conclude the meaning of the part.Discussion : If you want to begin a clothes shop in a city ,how to make a research plan.conclude the meaning of the part.teacher tells a story.students listen and interpret it.the topic : how coca-cola comes into foreign market.Three.Practical exercise 1.selling practce :

1.If your company attends a trade fair ,and there are two people from your company in the fair ,including a business director ,a sales clerk.Your products may be :car ,watch ,cup ,pen,computer ,clothes ,shoe,cap ,electronic dictionary etc.And a foreigner wants to buy 10,000 pieces ,please start a conversation.Requirement : 1.Each

group have a company name ,and write in on the blackboard.2.Each

group spends less than five minutes.3.The two people should talk with the customer 4.The company should make the most profit in the condition of customer’s satifaction.2.A customer in South Korea wants to buy 1000 red bags ,he thinks red ones have a good market in his country.But your company only has black ,so you try to pursade the customer to buy the black bags.In fact ,black is popular in Asian countries.And the price of each is costed $100 in present market ,and the cost is $60 in your company.Requirement :1.One student as a salesman ,the other as the customer.2.Try you best to get more profit.3.A customer named Jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Pa 4 Read the text in five minutes.Translate the text in group.Q: 1.Speak difference from country to country in Eglish ? 2.discussion

How do you think of Chinese eating culture ? Pa 5: Read the text in five minutes.Translate the text in group.Q: 1.the positive side of internet 2.the negative side of internet pa 6 Read the text in five minutes.Translate the text in group.Q: What kind of information do you often get from internet ? Pa 7: Read the text in five minutes.Translate the text in group.Q:Do you want to do your business in internet in the future ?what kind of business do you want to do ?

Unit 3 notices

The tenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures:

I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in PASSAGE A

Keep the following things in mind : passage A marketing research 1.Read the words : 2.read the following passage :

企業需要不同種類的信息。這些

為了給顧客提供優質的服務以及提高其滿意度，信息不僅可以幫助經理作出更好的決定，而且也可以作為重要的市場營銷的工具。在現在的營銷領域，企業的信息可以成為其競爭優勢。競爭者可以復制其他人的設備，產品，程序，但是他們不能復制信息。

在以前，很多的公司規模比較小，都首先知道其客戶。經理們通過觀察周圍的人，問其問題，可以得到一些信息。今天，一些因素導致產生了對更多，更好，更快信息的要求。有一些公司已經把規模做到全國，或全球，他們需要更大，更遠市場的更多信息。由于收入的增加，客戶的選擇更多了，賣者需要更了解顧客對不同產品的反應的信息。由于企業會使用更負責的營銷方法來達到目的，因此他們面對更多的競爭，他們需要信息來使得營銷工具更有效。

市場經理可以通過很多途徑來獲得信息，其中一個重要的方法就是市場調查。市場調查是對該企業所面臨的特別市場營銷環境相關的資料進行系統設計，收集，分析，報告。市場調查存在于許多行為中，從潛在市場和市場份額研究到客戶滿意和購買行為的估計，對定價，產品，分銷，宣傳的研究。

一個企業可以通過自己的調查部門，依靠自己的研究技巧和資源進行市場調查工作，或者讓外面公司做部分或全部的調查工作。盡管大部分的大型公司有自己的市場調查部門，他們也經常讓外面的調查機構來做一些特別的研究或承擔特別的任務。如果沒有市場調查部門的公司必須向市場調查公司購買調查服務。市場調查的步驟：

1.闡述問題和市場調查的目的。

2.調查計劃的起草：包括調查途徑，聯系方式，樣品計劃，調查使用工具等。3.執行計劃：收集，加工，分析信息。

4.說明和報告調查的發現和線索。例如：

制氧機開發的市場調查

1.現在的學生學習壓力大，負擔重，經常會心力交瘁，而又強迫自己繼續學習，對身體的健康有很大影響。另外，在重要的考試當中，往往會因為過度緊張或思考過度導致缺氧，狀態不佳，而影響考試成績。因此，本公司希望開發一種制氧機，可以讓學生在疲勞時吸收足夠的氧氣，使人心曠神怡，減輕或消除疲勞。提高學習效率，有利于身體健康。在考試時也可以達到最佳心里狀態，取得更好考試成績。做市場調查的目的就是了解是否可以開發這塊學生市場。

2.調查途徑：談話，發案卷，上網搜尋相關信息等。主要采取談話法。談話對象是中學生，地方為杭州各中學，人數每校10人。

3.執行計劃的信息為：80%的學生贊同該產品開發，10%不贊同，剩下的不置可否。贊同的認為要方便，最多礦泉水那么大，要方便放置，方便攜帶。最好是插電和電池兩用的。價格約200元左右。不贊同的認為自己學習疲勞會休息，不需要用這樣的產品。

分析：該產品可以生產，先試投產10000個。4.略。

Unit 3 notices

The eleventh lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way :

Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.passage a

Read the passage ,and then tell the general meaning one by one.then do the exercises in page 46,47.35 Exercise :

Oral english practise :

Self introduction

Unit 4 business reports

The twelveth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.unit four

business reports Read the situation one by one.Text :the business report

Students translate the title of the report.Terms of reference:read first ,then one translate it ,or one tell the general meaning.ricite some sentences.二.practical conversation : Travelling by air

ONE

A:中國東方航空公司，上午好。需要幫助嗎？ B:我想訂兩張六月九日飛往北京的機票。

A: 請稍等。對不起，先生，六月九日沒有直飛北京的航班。你必須在莫斯科轉機。B: 那什么時候有到北京的直達航班？ A:第二天上午十點有一個班機從馬德里起飛。B:好的，我要這個航班。

TWO A:先生，請問你們姓名。B:…….A:你需要頭等艙還是經濟艙？ B:經濟艙，機票多少錢？

A 兩張票一共2000美元，你們可以在拿票的時候付款。B:好的，謝謝。我下個星期三來拿票。A：可以，再見。B:再見。

A …先生，很高興見到你。旅途還愉快嗎？

B

….先生，很高興見到你。我今天先找個賓館，明天就想去貴公司看下，能否安排下？

A

好的，沒問題。旅館已經找好了。在長安路三十號北京賓館。我們經理已經準備好了，一直等你的到來。

B

太謝謝了，你們考慮的太周到了。現在是下午六點。那讓我們走吧。

One、recite some words Two、practical employment :

If you graduated from Jinhua Vocational College

.Then you want to find a job in the talents market.And one day ,you go to the market.And find some positions of a company.You are interested in one job.Then you enquire something about the job ,so the interview begins.Requirement : 1.Each group dispatchs one student to apply for one job.2.Each job hunter should speak English fluently.3.each job hunter should introduce himself/herself ,and answer some questions relate to the job.Employment

Lantian media organizations to become China's best integrated media experts, established in 1997, is headquartered in Beijing.The company is mainly involved in the field of IT business, communications, chemical, clients include multinational corporations and local international famous brands.We have Nearly 100 employees, and more than 90% from 4A advertising company and world famous enterprises.Humanity management is a solid foundation for the growth of our team and the high quality of our products is the principle of service to customers.As the rapid development of our company ,we need to employ some talents : 3.Business Assistant in Foreign Trading

Department.daily job :help the director to prepare documents ,deal with daily business matters , recept customers.Requirement : 1.)good oral english 2.)good communication skills ,good computer skills 3.)business techniques 4)Diligent, careful, honest, studious 2.Office clerk : daily job : answering telephone, processing information, the reception the guests, arranging meeting.Requirement : 1)good oral english.2)good communication skills ,good computer skills.3)careful , 3.English teacher

daily job : teach the other employees’english ,mainly the business english.Requirement : 1)good oral English.2)good teaching skills 3)be responsible to the job

藍天公司傳播機構致力成為中國最好的整合傳播專家，成立于1997年，總部設在北京。公司主要業務領域涉及IT、通訊、日化,客戶包括跨國公司及本土國際化知名品牌。目前企業有員工近百人，90%以上來自4A廣告公司與國際知名企業。人性化管理是我們團隊穩固成長的基礎、產品質量卓越是我們服務于客戶的原則。

Three

Unit 4 business reports

The thirteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims Employment : One.Introduce yourself : Two.Read a paragraph Three :Translation:

Thank you for your letter of 20 January 2004.We are disappointed to hear that our price for cigarette lighters is too high.We have known that our goods had damaged in shipment.That a great deal ,we must try our best to satisy our customers.Marketing is very impront to a business.Four.Answer questions.If you are a businessman ,how to develop your customers.Unit four One.Translation

1.起草一個報告

2.代表我 3.2008年9月4日的來信 4.支付條款

5.相關的信息

6.向你做真誠的道歉。7.look into the matter

8.take measures

9.concept of market 10.core marketing function 11.keep the promises 12.make efforts to

Two.Reading competition 1.This is to introduce Mr.Frank Jones, our new marketing specialist who will be in London

from April 5 to mid April on business.We shall appreciate any help you can give Mr.Jones.Yours faithfully 2.Dear Mr./ Ms，We are pleased to introduce Mr.Wang You, our import manager of Textiles Department.Mr.Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully Three.translation :

1.尊敬的先生/小姐，現向您推薦我們的市場專家弗蘭克·瓊斯先生。他將因公務在四月15日到四月中旬期間停留倫敦。

我們將非常感謝您向瓊斯先生提供的任何幫助。

您誠摯的

2.尊敬的先生/小姐，我們非常高興向您介紹我們紡織部的進口經理王有先生。王先生將在你市度過三周，他要與主要的生產廠家拓展商務并為下一季度采購裝飾織品。

如能介紹他給可靠的生產廠家，向他提供所需的任何幫助或建議，我們將不勝感謝。

您誠摯的

Four.english topic : 1.Homework: Page 58:2.3

Exercise : One.Interpretation

Two.translation :

Unit four

1.You are an employee of TAIDA electronic company.2.I would like to attend the international fair in GuangZhou next month.3.International demand for these products seemed to be up and this might be a good year for your company to develop your business globally.4.Will you please draft a reply for me to this letter on my behalf ,tell them our products are out of stock.5.I am writing to order 3000of your caps at your advertised price of $ 2 each.Three.Asking questions : Requirement :the student who are called by teacher ask the other any question with an except of personal secret.If any one failed ,his or her number will be written on the blackboard.and there will be a little punishment.the punishment will be dicided by the class.Unit 5 leaflets

The fourteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business leaflets

2.to understand and use language in order to be striking..Reading: 1.to understand what product refers to and different types of products.2.to learn how the price affects cosumer’s buying decision and how the price should be set.42 Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision answer the following questions :please point out what type of decision making do the following decision makings belong to ?

1.buying an apartment 2.buying skirts

3.buying a soap 4.buying a leather belt

5.buying a drink 6.buying a washing machine

7.buying a basketball III.teaching process : One.read the new words.Writing activity : 1.introduction :student completes.2.steps for writing a leaflet.students complets.3.practice one : read in groups.translate in groups.4.practice

There is a new film ,the name is :san guo yan yi.you need write a leaflet.Answer questions : 1.what is your routine job when you work in MeiCheng town primary

school ? 2.what is your option ,when you have two choices ,one is a primary school teacher ,the other is an secretary in a trading company ?and why ? 3.how do you think of self –esteem ? 4.what kind of capability do you have ? Reading activity :

exercises : page 70:5.43 One.outline the words.Two.words and expressions Make sentences: 1)太晚回去不方便。

2)這種產品在市場上好賣。3)他是一個職業經理人。

4)這是一個有著良好聲譽的公司。5)總統應該由全民選舉。Three Text : Reading.Questions : 1.conclude the idea of part 1? 2.what are two kinds of products we know? 3.are all the things in the world products? 4.what is the meaning of the last sentence ? outline the words and expressions.make sentences :refer to :school

Unit 4 business reports

The fifteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision 8.the use of leaflet: 1).it is about a sales or a bargain

2)it is about legal rights and rules 3)it is about person’s responsibility 9.what is the rule of a leaflet : 1)easily to read 2)eye catching

3)address,date ,phone ,contacting person 4)slogan,figures,not full sentence , III.Writing activity:leaflets 1.students teaching : teacher point out the mistakes and merits of teaching.2.steps for writing leaflets

1)layout The rule : Easy to read ,eye catcing ,contain an address and a date

2)indentify the relevant information and present it in a suitable order.3)Write the letter Pay attention : a.full sentences are not necessary

b.slogans may be useful for pursuading

c.figures are also used to give information briefly and clearly 5)Check your work by considering the following points.a.layout(is your layout proper)b.information(have you collected all the relevant information and made it up logically)c.language and tone(are your language and tone appopriate.)d.spelling ,grammar and punctuation(have you checked your spelling ,grammar and punctuation)1.practice three

1)studnets read the situation ,then translate the meaning of the text.1)teacher points out some phrases.3)students read the text ,then ask some students read.4)then a student explains the meaning.pay attention to the important phrases.46 Ⅳ.passage a product Read the new words.Paragraph one : Students read ,then translate the meaning.Teacher ask :the two classes of products.V.exercise : Page 75,3,4

Unit

Unit 6 lists

The sixteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : 1)what is your felling of practice ? 2)what did you learn from the practice ? III.Writing activity:lists

Introduction

1.students read the paragraph

2.teacher asks : what is a list ? Under what circumstances do you use a list ? Layout

Students reads ,ask one student speak the layout.47 Indentify the relevant information and present it in a suitable order.Write the list

Language in lists should be short ,brief ,and to the point.Check your work by considering the following points.a.layout(is your layout proper)b.information(have you collected all the relevant information and made it up logically)c.language and tone(are your language and tone appopriate.)d.spelling ,grammar and punctuation(have you checked your spelling ,grammar and punctuation)practice one paragraph one

teacher asks a question : why some companies in developed countries move to the other developing countries ? paragraph two

phrases :as well as :make a sentence paragraph two

students read the paragraph ,translate the meaning one by one.teacher asks : if your company meets a low cost competition ,what kind of steps should you take ? phrases :a range of stragegies , paragraph three phrase :weak point teacher asks : what is the strong point of japanese companies ? passage a

reads the new words : teacher tests the students.advertising development teacher asks : what is the advertising development?what factors cause advertising development? Advertising objectives Discussion : What is the objectives of ads?

Unit 6 lists

The eighteenth lesson Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : III.Introduction

Teacher asks questions : 1.What is a list ? 2.What kind of advertisement you have watched before attracted you deeply ? Types of advertising media : Merits and shortcomings Public service advertising

Who organizes the public ads? Organize advertising yourself and use an advertising agency Teacher ask :

If your company sells caps ,what kind of media should you choose ?and what is the reason ? Debate : Ads has advantages in modern society ,ads has disadvantages in modern society Exercise : Page 95

Unit 6 lists

The nineteenth lesson Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : III.Introduction

Teacher asks questions : 1.how many tpyes of ads media do you know ? 2.if the customer is the college student,which kind of advertisement media would you choose ?why ? Types of advertising media : Merits and shortcomings Public service advertising

Who organizes the public ads? Organize advertising yourself and use an advertising agency

第二篇：商務英語教案1

《商務英語寫作》教學大綱

一、課程性質、任務和基本要求

1．課程性質

《商務英語寫作》是商務英語專業的專業核心課程，也是文秘、國貿等涉外專業的重要選修課程，旨在培養學生英語五項技能中的英語寫作能力。此課程涵蓋了商務英語基本寫作類型、寫作規范、寫作格式和寫作方法，課程內容與現實商務生活緊密結合，既提供各種實例，又設計了一體化的實訓，訓練學生用英語有條理地組織商務信息，起草規范得體、條理清晰的商務文書，合理利用商務交流中的禮節和技巧，建立有效的商務溝通。

2．課程任務

開設本課程旨在使學生對商務情景中最常見和最常用的各種應用文的用途及格式有一個總的了解，使其不僅能熟悉商務文體的各種慣用英文表達法，而且能廣泛增加有關商務知識，并在模擬及實景中運用這些知識進行商務交際。

3．基本要求：

充分利用教材中的商務材料以及老師所給的案例，并結合所學商務知識，與現實商務活動進行多種形式的聯系，提高學生對各種商務寫作材料的準確理解和把握。經過反復學習、模仿和套用，掌握商務應用文的書寫規律和方法，逐漸學會撰寫各類商務應用文，力求語言正確，表達得體，在實際操作中活學活用。

二、教學目標：

1．課程能力目標：

（1）能夠根據招聘廣告并結合個人實際情況，熟練撰寫英語求職信、應聘信、求職追蹤信和個人簡歷等求職類文書

（2）能夠運用商務交際中的禮節和技巧，撰寫英語邀請函、感謝信、祝賀信等常見社交類文書

三、課程內容

英語求職類文書

[教學重點]

能夠撰寫英語求職類文書

[教學內容]

1．英文求職信 2．個人簡歷 3．面試

英語社交類文書

[教學重點]

能夠撰寫英語社交類文書

[教學內容]

1．邀請函 2．感謝信 3．祝賀信 4.電子郵件

[教學重點]

能夠撰寫英語事務類文書

[教學內容]

1．啟事與通知 2．備忘錄 3．商務報告 4.會議紀要 5.商務會議

[教學重點]

能夠撰寫英語宣傳類文書

[教學內容]

1．名片 2．簡章

3．商品使用說明書 4.推銷函 5.交易會

英語事務類文書

英語宣傳類文書

英語經濟類文書 [教學重點]

能夠撰寫英語經濟類文書

[教學內容]

1．詢盤與回復 2．報盤與還盤 3．訂單與合同

（3）能夠規范地起草英語啟示、通知、備忘錄、商務報告、會議紀要等常用公務文書（4）能夠比較規范地撰寫英語名片、簡章、商品使用說明書、推銷函等主要商務宣傳文書

（5）能夠正確、得體地處理詢盤信、發盤信、還盤信、訂單與合同等常規外貿商務函電。

2．課程知識目標

（1）掌握英文求職信、應聘信和個人簡歷的基本格式和主要內容；（2）了解英文書信的基本格式和不同書信類型的寫作特點；

（3）掌握英文啟示、通知、備忘錄、商務報告、會議紀要等常用公務文書的格式和要素；

（4）明確英文名片、簡章，商品使用說明書、推銷函等主要商務宣傳文體的特點；（5）了解詢盤信、發盤信、還盤信、訂單與合同等英文商務函電的格式與往來中涉及的外貿術語。

3．課程素質目標：

各項目鍛煉同學們交流、合作、競爭、分析、總結、演講、答辯等方面的素質。

課程發展的主要歷史沿革

為了適應對外經貿發展的需要，為了培養復合型人才，高等院校相繼開設了諸如商務英語、科技英語等實用性和應用性很強的課程。外經貿英語應用文是一門傳統性專業課程。近年來，我國外經貿事業蓬勃發展，對外經濟貿易交流交往的數量和范圍都有了很大增加。所以，對外書面交流交往就不能僅僅局限在外經貿函電這個狹小范圍里。同時，隨著通訊交流方式方法的現代化，諸如電報電傳等傳統通訊方式已經被淘汰，取而代之的則是傳真、電子郵件等。為了適應時代和市場發展的需要，從外經貿英語函電或外經貿英語應用文這種傳統課程，就發展而來并廣泛開設了《商務英語寫作》課程。《商務英語寫作》課程是商務英語專業必修課和主干課，在復合型人才的培養中占有極其重要的位置，因為寫作技能是現代商業社會對商務專業人才的基本素質要求。



第三篇：商務英語教案book1

Unit One

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 1.new words

self-esteem,schooling,stern,limitation,muster,respond,aimlessly,dusk,meekly,demanding,cautiously,falsely,reluctant,slip,strew,stun,depression… 2.idioms & Expressions Contribute to, muster the courage, respond to, drop out, stare at, get through, pull out, start over…

3.Sentence structure With rows and row of people seats at rows and rows of Bring her to knock on a door As the days passed Walk up the long flight of stairs to With chin on chest …

Ⅲ 教學內容及學時分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學重點及難點：

Important language points in the text Ⅴ 教學內容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學方式及在教學中應注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.What job do you like best? why.2.The class is divided into two groups based on different ideas and debate on the topic: what do you think of college students’ taking part-time job in their spare time? ? While-reading Tasks:

1.Ask Ss read the whole text and find out the main idea and structure 2.devided the text into four parts and find out main idea of each part.3.Ask Ss to skim each para and discuss some questions according to exercises.cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem 三.5th-6th period: extension exercises

? role playing activity ? Check exercises

Unit Two

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 4.new words

etiquette,courtesy,representative,gracious,occasional,beverage,vary,ritual,verbal,offense,acknowledge,routine,chitchat,rigidly,casual,loosely,socialize,collegial 5.idioms & Expressions count for much, boil down to, call for, take offense, frown on, cut short, get the messgae … 6.Sentence structure Get along with one another Although corporate cultures vary form business to business and even from region to region

Look the other way …

Ⅲ 教學內容及學時分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學重點及難點：

Important language points in the text Ⅴ 教學內容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學方式及在教學中應注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about business etiqutte, and share together.? While-reading Tasks:

4.According to text, what is necessary for a god employee? 5.Should everyone know how t.greet visitors and make them feel comfortable?And why? 6.Ask Ss to skim each para and discuss some questions according to exercises.cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem 三.5th-6th period: extension exercises

? role playing activity ? Check exercises

Unit Three

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 7.new words

keyboard, dedicate,bakery,aisle instantly,subtotal,nutritional,sort,fraction,deli,delivery 8.idioms & Expressions send out,dedicate,link up, account for, set foot in … 9.Sentence structure View items by category or by brand Sort products instantly by nutritional contents Create personal shopping lists to save time …

Ⅲ 教學內容及學時分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學重點及難點：

Important language points in the text Ⅴ 教學內容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學方式及在教學中應注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about the differences between the ways of traditional shopping and vitual shopping.? While-reading Tasks:

7.what kind of store will change the way we shop? 8.The oneline shopping service is free,isn’t it? 9.How is the food you have ordered delivered to you?

cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.st-th二.3 4 period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

Unit Five

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 10.new words

tip,assert,shape,count,financing,potential,competitor,lowlife,head,aggressively,supplieive,prospect,regard sore,tough,provided,upset,warehouse,acquiesce 11.idioms & Expressions go around,in turn,head for,in this/that case,keep sb’s cool … 12.Sentence structure View items by category or by brand Sort products instantly by nutritional contents Create personal shopping lists to save time …

Ⅲ 教學內容及學時分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學重點及難點：

Important language points in the text Ⅴ 教學內容的深化及拓寬： Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學方式及在教學中應注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about different kind of business reputation.? While-reading Tasks:

10.what is the most valuable asset one can have in business? 11.what is reputation according to the author? 12.what are the tips to establish a good business reputation?

cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

Unit Seven

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 13.new words

dimension,mobility,earnestly,mobile,stride,fascination,booth,freeform,saga,conventional,startling,expense,welter,hindrance,flair,dramatic 14.idioms & Expression at the expense of ,think nothing of, pick up,at length,refer to, by mistake,apprise of, sort out,turn out,have a word with,ring off 15.Sentence structure Add a fresh dimension to the comedy of life Self-importance gets a positive boost by the mobile phone Each spoke on independent phones with great energy and at enomous length to someone somewhere…

Ⅲ 教學內容及學時分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學重點及難點：

Important language points in the text Ⅴ 教學內容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學方式及在教學中應注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into two groups to discuss about the advantage and disadvantage about mobile phone.? While-reading Tasks:

13.Is it true that mobile phones have become popular? 14.what was described as the mobile-phone sofeshoe shuffle? 15.what’s the new meaning of the concept ‘wrong number?

? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

第四篇：1英語教案

大綱 Part 1 音標

第一節 慢速朗讀句子，練習清晰標準的發音 第二節 快速自學音標拼讀 第三節 交際中的基本語調 第四節 總結、復習Part 2 單詞

第五節 英語詞匯的分類 第六節 如何快速記憶單詞 第七節 小學英語詞匯歸類 第八節 總結、復習Part 3 基礎詞組

第九、十、十一節 常用詞組 Part 4 句子

第十二、十三節 英語基本句型 Part 4 日常交際

第十四、十五、十六節 小學日常交際用語 Part 5 作文

第十七、十八節 人：自我介紹，我周圍的人

第十九、二十節 事：我開學了，六一兒童節，過年，大掃除Part 6 總結

第五篇：英語教案1

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

Unit11 In the zoo 一．教學目標：

1）知識與技能：會認讀三個單詞，知道意思；理解句子含義，會一問一答；理解歌曲內容，會唱

2)過程與方法：TPR、情景教學、圖片、PPT等 3）情感態度價值觀： 保護小動物

二．教學重點：三個單詞、三個句子、歌曲

三、教學難點：三個句子

四、教學時數：2課時

五、教學準備：CD面包機，圖片，頭飾，小動物卡片，香蕉、紙盒箱，句型條等

六、教學過程： I.Greeting: T:Class begin

S:Good morning,Susan.T:Good morning,everyone II.Warm up T/S: T:First，Let’s do warm up,OK? S:OK!

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

T/S:Come Come Come on… Sit down,please.III.Review: 1.word.T:Now I have some pictures in my hands.First,let’s review.Team A/B/C competition When I take out the picture you must jump and say the word.OK? S:OK!T:six/seven/eight(T:Team A is good.I will give you an animal.)T:This time,When I take out the picture you must show me your fingers and say the word.(T:Team B is good)1.Sentences T:How to read?(Take out the sentence card put it on the board)S:I can see six rabbits.IV.New lesson: 1.words

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

T:Today it’s a sunny day.Where do you want to go? Let’s go to the zoo,OK? S:OK!T:Look at the big picture.what can you see? S:長頸鹿

T:giraffe.All of you ,please do the action and say the word.(2 times)Team A do the action and say the word one by one.(Put the word picture on the blackboard)T:How do you spell this word? S:G-i-r-a-f-f-e.giraffe T:Look at the picture one more time.What can you see? S：斑馬

T:Zebra.team B touch the picture with your arm and say the word.T:How do you spell this word? S:Z-e-b-r-a zebra T:Look at the picture again.What can you see? S：猴子

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

T:Monkey.Please Team C do the action and say the word one by one.T:How do you spell this word? S:M-o-n-k-e-y.monkey.T:Now let’s play a game.when I hit the word.you must jump and say the word.Team A.B.C competition.2.Sentences T:I will tell a story.Look at the PPT(PPT1)One day,Sue and Andy go to the zoo.What happened? T:What’s this?(Point the lion)S:Lion T:The lion often likes this 啊！、、、（do the action）But this lion it’s lovely.(do the action)T:It’s lovely(put the sentence card on the blackboard)Look at this one TS:It’s lovely.T:Everyone please look: Andy will feed the monkey a banana.but the man says:Don’t feed the animals.Andy says:I’m sorry.CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

T:Read after me: Don’t feed the animals.(put the sentence card on the blackboard)T:Now let’s ask and answer.I will ask you will answer,please loudly.T:Don’t feed the animals.S:I’m sorry.T:Now change it.S:Don’t feed the animals.T:I’m sorry.T:Let’s practice.team A ask team B.team B asks team C.team C asks team A.Team A、B、C competition.Let me see which team is better? T:Now let’s performance the conversation.Who wants to be the man?Who wants to be the monkey? Who wants to be the monkey? 3.Song T:Look at Susan S:Chua!(3times)T:I have a giraffemonkeyzebra.What do you have?

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

S:I have a …

T:Now let’s sing a song.Open your books.Turn to P25.The first time read T:Now let’s sing this song.Stand up.S:One Two T/S:I have a zoo… 4.Check: T:Now let me check you one by one.(clap your hands and say)T:Which team is winner?Team A 5.T:Class is over.M:Stand up S:Goodbye Susa.T:Goodbye everyone 6.Homework Writing:Unit11 words 1line, Listening:listen to the Unit11 and Unit4 tape.一．板書：

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE A B C Review： Words： Sentences： 6 six giraffe monkey 1.It’s lovely.7 seven 2.Don’t feed the animals.8 eight zebra I’m sorry.What can you see? I can see six rabbits.長 春 市 第 二 實 驗（通 達）小

學

三、教學反思：

本節課按照教學進度要求講授的是一節新課，整堂課完全按照教學流程進行的。為了讓孩子學得更好，在課前，我做了充足的準備，從教案的書寫、PPT、教具的制作，我都很用心的做了準備。即便是如此，還是有很多不足：

1.出現了口誤Team A ask 應該是Team A asks 2.語速稍快了些

3.選的課有些難，如果按照正常教學進度，我們應該將Unit5，而我選擇的是Unit11，中間跨了6單元，而這其中還有很多沒學過的知識點，本節課也涉及到了。4.在講授句子時，因為做的PPT電腦沒有播放出來，所以影響了授課效果，導致孩子掌握的并不是很好，和預期的效果有點差距。

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實 驗（通 達）小

學

這次的公開課分享交流會，讓我深刻體會到了，作為教育工作者，認真備好每一堂課、寫好每一次教案至關重要！要把平時的每一節課當成是公開課，是我接下來要努力和奮斗的方向。試想如果能做到每次課后進行反思、總結、積累，不久的將來，我也將會成為名師！

有句話說得好：不想當將軍的士兵不是好士兵！作為教育工作者，我想說的是：要把自己打造成在語文中會講英語課的老師，在英語中會講語文的老師！不斷的學習、反思、總結，積累，為把自己打造成名師而努力！加油！