第一篇：英語簡報

Good afternoon and thank you for coming today.My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang.I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market.Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound.I hope that some of our excitement will rub off on all of you.I'll start with a few facts and figures about the health and beauty products market in Taiwan.Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan.Finally, I'll analyze current opportunities and give a few recommendations.A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...I have prepared a short slide presentation to give you a picture of the Taiwan market.Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter for the nation.As you can see from these photos of people in the business area, both men and women are very style-conscious.They have an eye for glamour and good looks, and are willing to spend money to get the look they want.This next slide shows the beauty section of a typical drugstore;lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands.Gentlemen, this is without a doubt a competitive market.Moving on to Taipei's hairstyling salons...hmm, that slide seems to have been placed upside down.I'm sorry for the delay;it will only take a moment to flip the slide...There, that's better.As I was saying...Most of Taiwan's hairstyling salons are full-service shops that have a regular customer base.Taken as a group, the salons have moderate buying power when it comes to beauty products.The money they spend makes up 13.5% of the total yearly sales for the industry.And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S.dollars on beauty products last year or two hundred and fifty dollars per capita.Salons accounted for four-hundred million of this total.Breaking the figures down even further, five out of every eight dollars were spent by women.One half of the total was spent by people between the ages of nineteen and thirty-five.The last and most surprising statistic shows that teenagers spend the highest per capita total;at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market.The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years.The companies that successfully target this segment have higher sales and larger market shares year in and year out.I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.This bar chart shows the top four companies and their market shares: the American Jonny&Jammy company leads the pack with 29%, followed by the domestic firm, V08, at 21%.The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%.The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials;a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan.This is definitely not the case.There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.EarthSound's slogan is, “EarthSound-the healthy alternative for you and the environment,” while V08's slogan is, “Thank you, V08, for making me beautiful.” Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same.America's politicians and its media have made people become aware of this issue.This has created a market for EarthSound's products.If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising.This hasn't happened yet.It's obvious that EarthSound will need to change its marketing strategy if it's to be successful in Taiwan.It will have to emphasize beauty and style more than health and the environment, but only in the first stages of the marketing campaign.Let me explain.Taiwan is a society on the move.As the economy expands and cities grow, people will face all the problems of a modern industrial society.In terms of environmental damage, people in Taiwan live with the same problems as people in Cleveland;and they're coming to the same conclusions.I predict that in two years, pollution will be the hottest issue in Taiwan.If EarthSound can establish itself now, it will be in a perfect position to profit from Taiwan's changing views.In fact, I believe that five years from now, EarthSound will be as successful in Taiwan as it is in the States, and for the same reasons;because it's the healthy alternative!

My point is that EarthSound needs to target two groups of consumers: adults and young adults.What's more, it should have two different advertising campaigns.The first campaign will be aimed at Taiwan's yuppies.These young professionals between the ages of 24 and 35 have sophisticated tastes.EarthSound should cater to their tastes when it first introduces its products.Beautiful models, expensive surroundings, and a feeling of high style all need to be part of every ad.You will find some examples in the booklet.However, this is just the beginning.Our major long-term goal is to make EarthSound the product of choice for consumers who care about themselves and the environment.To do this, we should set our sights on a younger market;people between the ages of 16 and 24.As I mentioned earlier, they spend a lot of money on beauty products, and they are Taiwan's future yuppies.If EarthSound were to win over this group of adults and young adults, it would have an excellent long term future in Taiwan.Let me give you an idea of how EarthSound ought to advertise to these young people.Imagine that what follows is the first in a series of television commercials.A group of Chinese students is visiting the States.Some American friends take them to a beautiful, wide open mountain wilderness.While camping by a lake, an American girl loans a Chinese girl her EarthSound shampoo, and explains why she uses it.“This shampoo is all natural, just like this lake and these mountains.It's the healthy alternative we need!” The Chinese girl uses it and, of course, her hair looks beautiful.As a going away gift, the American gives her Chinese friend a bottle of EarthSound shampoo.We recommend that future commercials feature this same Chinese girl.She will be EarthSound's “image” in Taiwan;a beautiful young woman who cares about keeping Taiwan beautiful.Coax the consumers of Taiwan into buying this image and you'll have them lining up to buy EarthSound's products.And, gentlemen, Jackson&Wang has a long and successful track record when it comes to coaxing the people of Taiwan!

To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.Furthermore, we believe that EarthSound can win quick profits while, at the same time, build a customer base for the future.Achieving these goals will require a two step marketing campaign.The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style.The second step will be aimed at teenagers and young adults.For this group we'll gradually build EarthSound's image as the healthy alternative.I'd like to conclude with a simple reminder.When you started this company on a shoestring, skeptics claimed that you wouldn't find a market.You've proved them wrong in the States, and you'll prove them wrong in Taiwan!Thank you for your time and attention.Are there any questions?

I see that Mr.Jacobs, VP for Marketing, has a question...That's a good question.Mr.Jacobs asked if any other companies are using EarthSound's environmental angle.I'm happy to say that no one else is using this angle.By being the first company to introduce this marketing theme to Taiwan's beauty industry, EarthSound will instantly stand out as something new.Do I see another question? Yes, Mr.Anderson.Mr.Anderson asked for some figures on what college students spend yearly on beauty products.I'm afraid I don't have those figures on hand at the moment.If you don't mind waiting until Monday, I'll be able to fax you those figures when I'm back in Taipei.I hate to call time here, but I know that all of you have another meeting in ten minutes.I'll be happy to meet any of you outside if you have further questions.Thank you once again.

第二篇：英語競賽簡報

學(xué)校工作簡報

主題：小壩中學(xué)舉行七年級英語聽力競賽 第六期畢節(jié)經(jīng)濟開發(fā)區(qū)小壩中學(xué)教務(wù)處二〇一四年五月八日

英語聽力教學(xué)歷來是農(nóng)村英語教學(xué)的薄弱環(huán)節(jié)，針對這種情況，為加強我校的英語聽力教學(xué)，培養(yǎng)學(xué)生的英語聽力，激發(fā)學(xué)生對英語學(xué)科的學(xué)習(xí)興趣，培養(yǎng)學(xué)生競爭意識，也為了履行本學(xué)期初的教務(wù)工作計劃，學(xué)校特定于5月8日舉行“七年級英語聽力競賽”；教務(wù)處認真組織、安排老師組成評委、評委老師認真評審，為競賽的順利舉行做了大量扎實有效的工作。

經(jīng)過嚴格評審，學(xué)生的獲獎情況，現(xiàn)通告如下：

七年級作文競賽

一等獎：七（7）班周敏

二等獎：七（7）班李良樾、七（7）班顏修馨、七（6）班潘衛(wèi)琴

三等獎：七（6）班孫繼隆、七（6）班龍杰、七（8）班向濤、七（6）班王鵬、七（6）班吳春曉、七（6）班顧文靜、七（7）班顧艷瓊

本次參賽同學(xué)，都是七年級各班的英語尖子，但競賽成績總體上不令人滿意，卷面滿分25分，而學(xué)生成績最高分才15分，離學(xué)校要求、中考要求還差的很遠，正值七年級，學(xué)生剛接觸英語聽力，培養(yǎng)學(xué)生聽的習(xí)慣，提高學(xué)生英語聽力能力，一切皆有可能，因此，亟待七年級的英語教師加強學(xué)生的聽力教學(xué)。

希望通過這次競賽，同學(xué)們能夠更加熱愛英語學(xué)科，更加喜歡學(xué)習(xí)英語，會用英語交流、會聽；享受學(xué)習(xí)成功的快樂。希望全體英語老師能更加關(guān)注英語聽力教學(xué)，不斷提高學(xué)生的英語素養(yǎng)，以及全體數(shù)學(xué)教師注重學(xué)生聽的基礎(chǔ)訓(xùn)練，關(guān)注學(xué)生英語成績的整體提高。從而整體上提高我校的英語教學(xué)水平！

小壩中學(xué)教務(wù)處

2014年5月9日

第三篇：英語競賽簡報

英語協(xié)會征文比賽

為了提高我院同學(xué)們的英語口語能力，活躍校園氣氛，使更多的英語愛好者能夠聚在一起交流學(xué)習(xí)英語的心得。電氣工程與自動化系英語協(xié)會舉辦了英語征文比賽。本次征文比賽分為初賽和預(yù)賽，分別對參賽者的作品從字體、字數(shù)，以及現(xiàn)場演講表現(xiàn)進行打分。在比賽過程中，各系同學(xué)積極參與，做好了充分的準備。他們在比賽現(xiàn)場中展示自己的實力。經(jīng)過兩輪角逐后，獲得一等獎的同學(xué)是電氣A1101班龐麗英、機電A1101班茹江瑋，獲得二等獎的同學(xué)是電氣A1101班的劉丹丹、機電A1102班的劉歡歡、機電A1101班的韓志彪，獲得三等獎的同學(xué)是材料系材檢A1102班的梁宇蕾、材檢A1101班任美云以及自動化系電氣A1104班的巴瀟菲。

本次活動的開展，讓同學(xué)們在這個的冬天用我們自己的語言闡述了對大學(xué)生活的向往以及對未來的憧憬。讓我們在緊張比賽之余互相學(xué)習(xí)，以便于以后更好地學(xué)習(xí)英語。

電氣工程與自動化系

2011年12月12日

第四篇：英語教研活動簡報

英語教研活動簡報

12月8日，時序已然仲冬，寒氣襲人，然長江之濱的牛頭山中心學(xué)校校園內(nèi)卻感受不到絲絲寒意，來自于西片各校的領(lǐng)導(dǎo)和英語老師興致勃勃地齊聚于此，舉行西片英語教研活動，同時光臨的還有區(qū)教研室的楊翔展主任和葉真祥老師，以及指導(dǎo)學(xué)校三中的張文信校長和柯芳美老師。

這次活動采用的是同課異構(gòu)的形式。上午，老師抽簽后上課。牛頭山中心學(xué)校的柯萍麗老師、唐田中心學(xué)校的朱群飛老師和牌樓中學(xué)的陳秀平老師各向我們呈現(xiàn)了一堂精彩紛呈的觀摩課。三位老師均為出道不久的年輕人，但教學(xué)基本功扎實，現(xiàn)代教學(xué)技術(shù)運用嫻熟，課件制作精美，口語流利，給與會人員留下了深刻印象。同時，三位老師各有所長，柯萍麗老師的娓娓道來如訴家常、朱群飛老師的清新自然激情飛揚、陳秀平老師的老練持重行云流水，讓與會人員不得不對這幾位老師的教學(xué)水平深深嘆服。

下午，三位老師進行了說課，他們從教材、教法、學(xué)生等角度對自己的公開課進行了有理有據(jù)的闡釋。隨后評課，與會老師從自己的理解出發(fā)，仁者見仁智者見智，對上午的三節(jié)課進行了個性化的點評。值得一提的是牛頭山中心學(xué)校的黎老師用口占一絕的形式表達了對與會人員的歡迎，她的點評入情入理，體現(xiàn)了一個老教師的風(fēng)范。三中的柯老師也是長期居于一線的老前輩，她從教育與教學(xué)的高度對三位老師公開課的優(yōu)點與不足進行了分析，給與會人員以強烈震撼。教

研室的葉老師以三節(jié)觀摩課為藍本，從課堂結(jié)構(gòu)、語音訓(xùn)練、構(gòu)筑英語學(xué)習(xí)環(huán)境等角度對我片英語教學(xué)現(xiàn)狀進行了分析，并提出殷切希望。

三中的張校長認為，不管哪門學(xué)科都要經(jīng)過長期的打磨，才會有精致的優(yōu)質(zhì)課出現(xiàn)，像這樣的教研活動要多搞，對我們老師的業(yè)務(wù)成長大有裨益。教研室的楊主任從個人的成長經(jīng)歷談到了英語學(xué)習(xí)的訣竅，勉勵我們老師在教給學(xué)生知識的同時一定要傳授給學(xué)生行之有效的學(xué)習(xí)方法，只有變被動學(xué)習(xí)為主動學(xué)習(xí)，才會有我們期望的局面出現(xiàn)。最后，牛頭山中心學(xué)校的許兆龍校長作總結(jié)講話，他用感受、感想和感謝表達了對這次活動的認識和對所有與會人員的深深謝意。

傍晚的夕陽射進窗戶，給我們這次活動增添了暖意，在一種融融的氣氛中，西片教研英語教研活動圓滿的落下了帷幕 語課題結(jié)題經(jīng)驗交流及課堂教學(xué)展示活動簡報

2011年5月24日，一個風(fēng)和日麗的日子。在河西區(qū)中心學(xué)校多媒體教室舉行了由我校承接的省級“十一五”英語課題結(jié)題經(jīng)驗交流及課堂教學(xué)展示活動。上午8時30分，我們迎來了教研室的傅元根主任和英語教研員張艷玲老師。還有來自全市各兄弟學(xué)校的英語教師，共計70多人。

九時整，在大家的熱切期待中，活動正式拉開序幕。首先由河西區(qū)中心學(xué)校校長趙翊杉向各位來賓介紹由我校承擔“十一五”課題《作品集評價的設(shè)計與實施》的研究概況和取得的可喜

成績。我校是三亞地區(qū)唯一承接“十一五”英語課題研究的一所小學(xué)，課題從2007年3月開始，歷時三年，在上級主管部門領(lǐng)導(dǎo)和學(xué)校領(lǐng)導(dǎo)的大力支持下；在省、市兩級英語教研員吳曉、張艷玲老師的指導(dǎo)和幫助下；在學(xué)校英語課題組全體成員的努力下，我校所承接的《作品集評價的設(shè)計與實施》課題順利結(jié)題。接著由我校英語科組長兼課題主持人龍凡凡老師向全體教師推廣做課題研究的經(jīng)驗報告。龍老師從研究的背景、目的、意義、理論依據(jù)、方法談起，著重介紹了在研究過程中的準備工作、具體實施的過程，以及所采取的各種有效的評價方式，介紹了研究所取得的成果。并對這次課題研究的整個過程進行了反思。聽了龍老師的介紹，與會教師都深受啟發(fā)和鼓舞。最后，年輕的英語教師陳瓊婷給大家展示了一節(jié)別開生面的英語課。課后由市教研室的張艷玲老師對此節(jié)課作了詳細的點評，各校的英語教師也踴躍發(fā)言，暢所欲言，場面十分熱烈。最后，教研室傅元根主任發(fā)表了的精彩講話，為本次活動劃上了一個圓滿的句號。

第五篇：英語四級交流會簡報

英語四級交流會簡報

為了實現(xiàn)在英語學(xué)習(xí)上有質(zhì)的飛躍，在大學(xué)英語四級考試中取得好成績的目標，本著“提高同學(xué)的聽、說、讀、寫能力，通過交流會，提高同學(xué)綜合素質(zhì)”的宗旨，2010年6月2日災(zāi)害信息工程系學(xué)習(xí)部舉辦了英語四級經(jīng)驗交流會，會議給同學(xué)們的四級考試帶來了很大的幫助，使同學(xué)們受益匪淺。

在這次交流會上，優(yōu)秀的學(xué)長在聽力、閱讀以及作文技巧方面做了詳細的回答。

一、在聽力方面，平時可以聽一些英語讀物培養(yǎng)一下語感，不需要刻意去聽。因為

距離考試時間不多，主要是在掌握一些做聽力的方法和技巧，學(xué)長建議在每個

聽力section前后30秒左右的讀題時間不求記住每個題目意思，但求有印象帶

著題目有針對性的聽，在做長句聽力時可以做一些符號幫助記憶，另外千萬不

要走神；

二、在閱讀方面，快速關(guān)于閱讀，學(xué)姐講了很好的技巧，就是不用按住讀全篇，看

著問題，從文章中找。這是一個即省事又準確的方法。但對于閱讀理解，就要

通讀全文與讀懂問題相結(jié)合。

三、在詞匯方面，大一考生在詞匯方面積累還不夠多，所以在最后一段時間針對每個人自身的情況選擇自己的模式抓緊時間去背單詞還是增強閱讀能力。

四、在寫作方面，考前多看幾篇范文，考試時時間再緊也要寫結(jié)尾，并且字跡要工

整。

此外，學(xué)長，學(xué)姐從自己參加四六級考試時現(xiàn)場感受，真實談?wù)摿艘盐蘸眯膽B(tài)，正確真實面對考試，即使遇到不會也盡量克服緊張防止怯場。最后學(xué)長指出學(xué)習(xí)英語不是一個腦力勞動，而是一個體力勞動的過程。只要刻苦沒有辦不到的。我們要選擇適合己的方法，只有這樣我們才能戰(zhàn)勝四級。

此次交流會組織的很好也十分及時，對各位考生不愧是一針強心劑，讓大一考生祛除了心里上的緊張，正確從容面對四級考試，為大家的英語學(xué)習(xí)起到了一定的引導(dǎo)作用。