第一篇:醫(yī)院寫手們 你的微信該這樣寫!
醫(yī)院寫手們 你的微信該這樣寫!
在最新一期的中國(guó)公立醫(yī)院微信閱讀排行榜上,南昌某醫(yī)院排名第 三。如果以WCI指數(shù)衡量,則排名全國(guó)第二。據(jù)了解,這所醫(yī)院微信公眾號(hào)已經(jīng)輕松完成新年三連冠。本期,公眾號(hào)影響力指數(shù)達(dá)到1103.4,超出第二名 303.57分,創(chuàng)造今年以來(lái)最大分差。同時(shí),公眾號(hào)收獲今年第一篇10w+文章。
熱門文章排行榜,該醫(yī)院管理微信文章有7篇上榜,再度占據(jù)絕對(duì)優(yōu)勢(shì)。為何這所醫(yī)院能有這樣高的影響力呢?該醫(yī)院有一條微信文章是這樣的:江西發(fā)現(xiàn)1例 H5N6病亡!全國(guó)多地高發(fā),提醒兩類人小心。文章由“江西發(fā)現(xiàn)1例H5N6病例,患者病亡”的事件為引子,介紹了全國(guó)已有多起病例被確診的情況,提醒公 眾注意防范。
據(jù)統(tǒng)計(jì),該醫(yī)院的微信文章時(shí)效性并非最早,在此之前,一些媒體公眾號(hào)都更新了相關(guān)消息。然而,包括一些重要媒體公眾號(hào)文章,閱讀量都比不上該醫(yī)院。為什么呢?小編我總結(jié)了亮點(diǎn):
1、該醫(yī)院微信公眾號(hào)已有了極高的認(rèn)同度,威性已經(jīng)超越了省內(nèi)主流媒體。
2、該醫(yī)院營(yíng)銷微信公眾號(hào)對(duì)省內(nèi)醫(yī)療衛(wèi)生資訊的敏感度,以及微信文章的編輯能力,要強(qiáng)于省內(nèi)其他醫(yī)院公眾號(hào)。這也是該醫(yī)院公眾號(hào)能夠長(zhǎng)期領(lǐng)跑全省的重要原因。
3、該醫(yī)院文章還拿出相關(guān)專家的說(shuō)法突出文章說(shuō)法,提高了文章的權(quán)威性和可讀性。
第二篇:微信朋友圈文案這樣寫,讓你的業(yè)績(jī)翻十倍
朋友圈文案這樣寫,讓你的業(yè)績(jī)翻十倍!
1、既然是要發(fā)廣告,那么有一個(gè)最簡(jiǎn)單的原則就是要做什么,千萬(wàn)不要想什么。就像要賺錢不要想著要賺錢,看著是不是很困惑。發(fā)朋友圈也一樣,你如果心里只想著我怎么樣才能發(fā)出來(lái)讓人來(lái)買呢?那么這則廣告是一定發(fā)不好的。發(fā)朋友圈廣告一定不要簡(jiǎn)單的想著受眾接受信息,而是要挑起他們的興趣或者是欲望。最簡(jiǎn)單就是標(biāo)題黨,比如小五是想在微商界擴(kuò)大自己的交友圈子,所以標(biāo)題就寫得很誘人,讓你業(yè)績(jī)翻十倍。標(biāo)題上就引起了你的興趣。當(dāng)然朋友圈是沒(méi)有標(biāo)題和文章主體之分的,那就很簡(jiǎn)單了,開頭的一行字就是標(biāo)題。前7~15個(gè)字是激發(fā)受眾興趣的關(guān)鍵點(diǎn)。一定要仔細(xì)斟酌,讓別人看到了就有想點(diǎn)開看的沖動(dòng)。
2、圖片一定要3張6張或者9張。個(gè)人建議發(fā)9張,但是不是每次都有那么多圖片,所以可以發(fā)3張或者6張。1~2張顯的太少,不想點(diǎn)開看。4丶5丶7丶8張發(fā)出來(lái)其實(shí)沒(méi)什么,只是屏幕上那么多空白你看著好看嗎?為什么不把它利用起來(lái)呢?浪費(fèi)宣傳機(jī)會(huì)嗎?數(shù)量上為了布局盡量多發(fā)。其次是發(fā)什么的問(wèn)題。一個(gè)產(chǎn)品你要打軟文廣告不要只發(fā)產(chǎn)品照片,天天發(fā)誰(shuí)看了都會(huì)膩。要發(fā)一些使用中,使用后,顧客反饋等等的照片。當(dāng)然還有一些生活場(chǎng)景,自拍照,聚會(huì)等等的照片。具體的技巧我會(huì)在下篇文章中結(jié)合實(shí)例給大家具體分析。
3、頭像問(wèn)題,這個(gè)好像有點(diǎn)遠(yuǎn)。但是確實(shí)和標(biāo)題有很大關(guān)系。你的頭像就是你的商標(biāo),你的形象就是你的信譽(yù)。剛開始做微商的時(shí)候或許你覺(jué)得隨便一個(gè)頭像就好了,慢慢的顧客積累到一定程度了。你覺(jué)得自己是不是要換個(gè)高大上的頭像來(lái)彰顯自己的逼格。慢慢的你的客戶群積累越來(lái)越多,你終于換了一個(gè)超級(jí)高大上的頭像。但是看著和你的業(yè)務(wù)沒(méi)有半毛錢關(guān)系啊,我的朋友圈里有很多時(shí)尚文藝范或者各種美女圖片的頭像,更有甚者有人把自己敷面膜的照片用做頭像。OMG!開動(dòng)一下你那史前一萬(wàn)年的腦袋想想OK?頭像盡量不要換來(lái)?yè)Q去,一定要和你做的產(chǎn)品還有你自己本身的形象有關(guān)系。讓別人看到就記起你這是誰(shuí)誰(shuí)誰(shuí)干啥的。背影哥之所以特別不就是因?yàn)樗卿N魂的背影嗎?同樣的問(wèn)題也適用于相冊(cè)封面。至于設(shè)置技巧等問(wèn)題,下篇文章中結(jié)合實(shí)例進(jìn)行分析。
4、產(chǎn)品品類和標(biāo)題的關(guān)系。這個(gè)看似關(guān)聯(lián)不大,其實(shí)是最重要的部分,你賣的產(chǎn)品品類決定了你的標(biāo)題寫法和曬圖的姿勢(shì)。舉一個(gè)簡(jiǎn)單的例子,淘寶上有一家專門賣女士手表的,她店里所有的主圖全部都是左手戴手表朝向一個(gè)方向拍照,以至于看的時(shí)間長(zhǎng)了之后,只要看到這個(gè)姿勢(shì)的手表就想到她家的店鋪。看到這里大家明白我說(shuō)的意思了吧。不管你是賣什么的,一定要注意創(chuàng)造一種符號(hào),潛移默化的讓受眾去記住你。化妝品里最常用的一種手法就是一手拿貨貼在臉部賣萌照。這就是一種符號(hào)文化,假如你是賣手串的可以參照我上面說(shuō)的賣手表的例子,假如你是賣護(hù)膚品的就每次護(hù)膚品擺一種姿勢(shì),但是換場(chǎng)景拍攝。賣其他寶貝的小伙伴們可以自行發(fā)揮,也可以加微信593707851和我進(jìn)行探討。
5、發(fā)布時(shí)間什么時(shí)候比較好呢?早上早起一點(diǎn)趕在上班族動(dòng)身上路之前,既然是碎片化的時(shí)間,那么就趕在碎片化浪花之前把信息發(fā)出去。當(dāng)然你發(fā)的太早的話會(huì)被其他人的信息刷掉,所以早上7~9點(diǎn)可以選擇性的發(fā)一些東西,這時(shí)候最好不要發(fā)廣告,而是要發(fā)心情,發(fā)生活照等等。沒(méi)有人愿意大早上的就起來(lái)看廣告,中午11:00~13:00可以選擇性有重點(diǎn)的發(fā)一些廣告,下午16:00~18:00可以發(fā)一些顧客反饋之類的東東。晚上時(shí)間就多發(fā)廣告,最好是和生活場(chǎng)景間隔發(fā)。
6、點(diǎn)對(duì)點(diǎn)單發(fā)廣告是近期剛學(xué)到的,有個(gè)團(tuán)隊(duì)是靠這個(gè)進(jìn)行宣傳的。如果你的朋友圈人數(shù)基數(shù)比較大,可以有選擇行的進(jìn)行點(diǎn)對(duì)點(diǎn)進(jìn)行發(fā)送,當(dāng)然這個(gè)工作量有點(diǎn)大。不過(guò)效果還是不錯(cuò)的。有興趣的可以是試驗(yàn)下。前提是你對(duì)自己的產(chǎn)品有足夠的信心。
第三篇:申請(qǐng)信這樣寫
申請(qǐng)信這樣寫,不得滿分才怪!
申請(qǐng)信的寫作步驟及超實(shí)用句型
第一步介紹自己,簡(jiǎn)要說(shuō)明信息來(lái)源,并提出申請(qǐng)
【超實(shí)用句型】
1.I'm Li Hua, from Class One, Senior Two.2.I have readin the newspaper that a secretary is wanted in your company.3.I read the announcement of the Experience Life that you have posted on the Internet and I am interested in it.4.I am extremly pleased to see your advertisement for an English tutor(家庭教師/助教)in the newspaper.5.I am writing to apply for the summer camp in your school.6.I am writing to tell you that I'm suitable for the job you are advertising.7.I am writing to inquire about the possibility of the job.8.I am writing to join the program.9.I would like to apply for it during the summer vacation.第二步:突出自己特點(diǎn),具體說(shuō)明勝任理由
超實(shí)用句型】
1.I think I'm qualified for the position.2.In the first place, I have strong written and spoken communication skills.3.What's more, I am well acquainted with the western culture.(be acquainted with 熟悉)
4.Last but not the least, I have good personality, and I am independent in life.5.I think it's of great use to me.For one thing, I can gain some experience for my future job;for another, I can make more friends.6.I am sure I can do my best in the job.7.That's why I am applying for the position.8.I hope I can join you.第三步請(qǐng)求給予機(jī)會(huì),期望盡快回復(fù) 【超實(shí)用句型】
1.I will be much grateful if you can give me the opportunity.2.I hope you can offer me the opportunity.3.I hope I can be accepted as a member of your summer camp.4.If you need to know more about me, please contact me at 189......5.I am looking forward to your early reply.6.I am looking forward to hearing from you soon.說(shuō)完步驟和句型,接下來(lái)我們進(jìn)入實(shí)操部分!
申請(qǐng)信寫作范例
題目要求:加拿大高中生David在互聯(lián)網(wǎng)上登出啟事notice,希望結(jié)識(shí)一位中國(guó)朋友,以便學(xué)習(xí)中國(guó)的語(yǔ)言、文化。假設(shè)你是重慶實(shí)驗(yàn)中學(xué)的李華,請(qǐng)?jiān)诳吹竭@則啟事后,用英文給David發(fā)出一封電子郵件。主要內(nèi)容包括:
①.你怎樣得知他的愿望 ②.你愿意成為他的朋友③.你打算如何幫助他 ④.你盼望他的回復(fù) 注意:詞數(shù):100詞左右
【滿分范文】
Dear David,I am LiHua.I am glad to read your notice on the internet and I know you want to make friends with a Chinese in order to learn the Chinese language and culture.I want to be your friend.Now I’d like to introduce myself to you.I was born in Chongqing in 1990,I study in the Experimental Middle School of Chongqing and I am good at English.I think I can help you to know about China by sending e-mails.What’s more,we can have chats on the Internet in Chinese or English and I’ll tell you the customs,the festivals,the foods,etc.of the Chinese.I hope we can keep in touch with each other.I am looking forward to your reply.Yours, LiHua
保護(hù)傳統(tǒng)文化(含滿分范文)
【預(yù)測(cè)題目】
某中學(xué)生英文報(bào)就“保護(hù)中國(guó)傳統(tǒng)文化”為主題舉行英語(yǔ)征文活動(dòng)。你準(zhǔn)備給該報(bào)投稿,稿件內(nèi)容包括:
1.保護(hù)中國(guó)傳統(tǒng)文化的重要性;2.列舉1-2個(gè)你所知道的國(guó)家或當(dāng)?shù)卣幕Wo(hù)的事例;3.談?wù)勀銓?duì)文化保護(hù)的建議。
字?jǐn)?shù)要求:120字。
【參考范文】
Protect Traditional Chinese Culture The protection of national and folk culture is of great significance to Chinese cultural diversity and also to the harmonious development between local economic and social development.It is reported that the Guangdong government pays special attention to protecting Chaoju(潮劇),a local drama born in Chaozhou in the eastern Guangdong province.In my opinion, some measures should be taken to protect traditional culture effectively.To start with, we should make a law to regulate the society’s performance.Besides, we should draw more people’s attention to it, for the more they know about the importance of culture protection, the stronger support we can get from the public.In a word, it is high time for us to treasure and develop our own valuable culture.高中應(yīng)用文范文精選珍藏版
1.外籍教師Lynne任教期滿準(zhǔn)備回國(guó),學(xué)校答應(yīng)派車送她去機(jī)場(chǎng)。她在臨行前一天寫了張便條提醒辦公室李老師:
1).請(qǐng)檢查(check on)明天的車是否落實(shí),提醒司機(jī)(remind sb.of sth.提醒某人做某事)。2).她之所以要確定一下,是因?yàn)樘绮缓媒谐鲎廛嚒?).感謝費(fèi)心,并感謝一年來(lái)的關(guān)心。
4).在學(xué)校一年來(lái),生活愉快、難忘,很可能再來(lái)。5).留下一些英語(yǔ)書給貴校圖書館,希望對(duì)學(xué)生有用。字?jǐn)?shù):100—120個(gè)詞。Hi, Mr.Li,Could you please check on the car to take me to the airport? Please remind the car driver of this.I want to be sure of this car, because it will be too early in the morning to call a taxi if the school car doesn’t show up.I am sorry to trouble you again.Here I thank you again for all that you have done for me during my stay in your school.I really enjoy teaching here, and will never forget the day I spent with my students.Probably I will come back some day.I leave some English books to your library.I hope they will be useful to your students.Yours Lynne
2.假設(shè)你的英文名為Jack,是英國(guó)諾丁漢大學(xué)的中國(guó)留學(xué)生。你負(fù)責(zé)為在該校就讀的32名中國(guó)學(xué)生籌劃圣誕節(jié)期間的蘇格蘭之行,為期7天,請(qǐng)你給諾丁漢的STA(Students’Travel Agency)經(jīng)理Phil發(fā)一封電子郵件,聯(lián)系有關(guān)事宜。要點(diǎn)如下:(1)希望能夠派車接送;
(2)需要一名說(shuō)標(biāo)準(zhǔn)英語(yǔ),并非常熟悉蘇格蘭的導(dǎo)游;(3)請(qǐng)求告知旅行日程及就餐、旅館、費(fèi)用等情況;(4)你的聯(lián)系方式:電子郵箱地址:Jackwang@yahoo.com.cn或電話號(hào)碼:07747745007 注意:(1)詞數(shù):100詞左右;
(2)開頭和結(jié)尾已為你寫出,不計(jì)入總詞數(shù);
(3)參考詞匯:旅館住宿accommodation;旅行日程安排itinerary;長(zhǎng)途客車coach Hi, Phil,I’d like you to organize a trip to Scotland for us.I have here a group of 32 Chinese students studying in Nottingham University, who want to go on a seven-day tour during the Christmas days.I hope we can have a coach which will take us to Scotland and then bring us back to Nottingham.We also need a guide who speaks standard English and knows Scotland well.I would be very grateful if you can work out an itinerary as soon as possible and tell me about our accommodation, meals as well as how much each of us has to pay.If you have any information, please either email me to Jackwang@yahoo.com.cnor call me at 07747745007.Looking forward to your early reply.Yours Truly Jack
3.加拿大高中生David在互聯(lián)網(wǎng)上登出啟事notice,希望結(jié)識(shí)一位中國(guó)朋友,以便學(xué)習(xí)中國(guó)的語(yǔ)言、文化。假設(shè)你是重慶實(shí)驗(yàn)中學(xué)的李華,請(qǐng)?jiān)诳吹竭@則啟事后,用英文給David發(fā)出一封電子郵件。主要內(nèi)容包括:
①.你怎樣得知他的愿望 ②.你愿意成為他的朋友 ③.你打算如何幫助他 ④.你盼望他的回復(fù) 注意:詞數(shù):100詞左右 Dear David,I am LiHua.I am glad to read your notice on the internet and I know you want to make friends with a Chinese in order to learn the Chinese language and culture.I want to be your friend.Now I’d like to introduce myself to you.I was born in Chongqing in 1990,I study in the Experimental Middle School of Chongqing and I am good at English.I think I can help you to know about China by sending e-mails.What’s more,we can have chats on the Internet in Chinese or English and I’ll tell you the customs,the festivals,the foods,etc.of the Chinese.I hope we can keep in touch with each other.I am looking forward to your reply.Yours, LiHua 4.假如你是一名大學(xué)生叫李華,對(duì)近年來(lái)大學(xué)畢業(yè)生就業(yè)情況頗有已見,請(qǐng)根據(jù)下面提供的信息向報(bào)社寫信談?wù)勀愕目捶āW謹(jǐn)?shù)100左右。開頭已給出。學(xué)生心態(tài) 向往城市,不愿下鄉(xiāng)。
就業(yè)現(xiàn)狀 城市人才過(guò)剩;農(nóng)村渴求人才。就業(yè)前景 農(nóng)村天地廣闊,可施展才華。Dear editor,I am writing to you to talk about taking up occupations for college graduates.Nowadays many graduates are looking forward to obtaining employment in big cities, not willing to work in the countryside.As a matter of fact, there are not enough opportunities to satisfy most of the hunters in big cities while in the countryside talented people are badly needed and a lot of posts are waiting for us.Rural areas are a vast world, where you can put your abilities to good use and you’ll be able to make greater contributions to the building of new countryside.Therefore, I believe we can have as bright a future in the country as we have in the city.Yours Li Hua
5.假如你是校報(bào)負(fù)責(zé)人,急需在學(xué)校內(nèi)聘一位同學(xué)任英文版的編輯,請(qǐng)你用英文以“An English Editor Wanted”為題目寫一則招聘啟事。內(nèi)容要如下:
⑴.該工作主要包括兩部分:一是從英文報(bào)刊雜志及互聯(lián)網(wǎng)上選擇適合學(xué)生的文章;二是選擇與編輯同學(xué)們的來(lái)稿。
⑵.希望該同學(xué)滿足下列要求:
① 樂(lè)意奉獻(xiàn)出一些業(yè)余時(shí)間為同學(xué)們服務(wù);② 英文與美術(shù)皆好;能熟練使用電腦。③ 感興趣的同學(xué)請(qǐng)?jiān)诒局軆?nèi)與學(xué)生會(huì)(Students’ Union)聯(lián)系。注意:(1)詞數(shù)100左右;
(2)不要逐字翻譯,要組成一篇通順連貫的短文。
An English Editor Wanted
Our school newspaper is looking for an editor for its English edition.The job mainly includes two parts: One is to choose proper English articles from other newspapers, magazines or Internet for us students.The other is to pick out articles from those written by students in our school and edit them for use.
We hope that he/she could meet the following requirements: First, he/she is willing to devote some of his/her spare time to serving the others.Second, it’s necessary for him/her to be good at both English and fine arts.Besides, the ability to use the computer is important.
Those who are interested in the job, please get in touch with the Students’ Union this week.Students’ Union
第四篇:2017寫字節(jié)微信
寫優(yōu)美規(guī)范字,做和陽(yáng)三小人——實(shí)驗(yàn)三
小第三屆寫字節(jié)開幕啦
秋風(fēng)送爽,我們激情滿懷!伴著秋的氣息,9月18日,我們迎來(lái)了實(shí)驗(yàn)三小第三屆以“寫優(yōu)美規(guī)范字,做和陽(yáng)三小人”為主題的寫字節(jié)活動(dòng)。(圖1--2)開幕式上,學(xué)校李曉丹主任首先為全體師生宣讀了本屆寫字節(jié)方案。她指出“寫優(yōu)美規(guī)范字,做和陽(yáng)三小人”是本屆寫字節(jié)的主題。圍繞這一主題,學(xué)校將開展一系列豐富多彩的寫字活動(dòng),如“師生軟筆、硬筆書法比賽”、“共同體學(xué)校書法作品聯(lián)展”等,最終將對(duì)優(yōu)秀作品進(jìn)行展覽并評(píng)選出“小小書法家”、“寫字優(yōu)勝班”。(圖3--4)
接下來(lái),王建娥校長(zhǎng)進(jìn)行講話。她對(duì)學(xué)生能寫一筆好字給予了殷切的期望,她堅(jiān)信練字不但對(duì)身體有好處,而且可以養(yǎng)成善于觀察、考慮、處理事務(wù)的敏銳和寧?kù)o的頭腦。(圖5--6)
為激發(fā)孩子們對(duì)中國(guó)傳統(tǒng)文化的興趣,三年級(jí)一班的同學(xué)帶來(lái)了精彩的詩(shī)歌朗誦。精致的古典妝容,慷慨激昂的語(yǔ)調(diào),讓人仿佛置身于古代書聲瑯瑯的私塾之中。(圖7--8)
中午,各班進(jìn)行了班級(jí)硬筆書法比賽。比賽時(shí),同學(xué)們個(gè)個(gè)滿懷激情,用心書寫著每一個(gè)筆畫、每一個(gè)漢字??(圖9--14)
實(shí)驗(yàn)三小自2011年成立以來(lái),在和美教育文化品牌的引領(lǐng)下,一直把學(xué)生的寫字教育作為一項(xiàng)重點(diǎn)工作來(lái)研究探索。規(guī)范寫字教學(xué),提升寫字教學(xué)質(zhì)量;以“一帆寫字軟件”助力“三個(gè)一”活動(dòng),形成寫評(píng)體系,調(diào)動(dòng)學(xué)生寫字興趣;多措并舉,幫助學(xué)生養(yǎng)成正確的寫字姿勢(shì)等等一系列扎實(shí)有效的舉措使學(xué)生正確的寫字姿勢(shì)日漸養(yǎng)成,寫字水平大大提高,以一筆一畫奠定了學(xué)生人生基石。
學(xué)校相信通過(guò)對(duì)學(xué)生六年的引導(dǎo)培養(yǎng),每個(gè)走出實(shí)驗(yàn)三小的孩子都能寫一筆優(yōu)美的中國(guó)字,做一個(gè)堂堂正正的中國(guó)人!
撰稿:胡玉環(huán) 攝影:孫真
發(fā)布:學(xué)校辦公室
第五篇:怎么寫微信文章
朋友圈轉(zhuǎn)載內(nèi)容五大類:
1、主題文章積極,讀完讓人感到興奮
① 寫一個(gè)已經(jīng)是“完成時(shí)”的事情
② 非常、非常具體的例證(過(guò)程、數(shù)據(jù)、細(xì)節(jié))③ 有觀點(diǎn)的總結(jié),不是流水賬
④ 接地氣,讓人讀完覺(jué)得“我也可以”。要將的是普通人的故事,或者名人在沒(méi)出名時(shí)候的故事
⑤ 清晰的妝化目標(biāo) ⑥ 讀完讓人感到興奮
2、讓讀者覺(jué)得自己非常聰明,消息靈通,有逼格見多識(shí)廣
① 實(shí)時(shí)性強(qiáng),幾個(gè)小時(shí)內(nèi)發(fā)生的事情 ② 有理有據(jù)的分析,做“有內(nèi)容的新聞” ③ 讓轉(zhuǎn)發(fā)的人有身份帶入感 ④ 讓轉(zhuǎn)發(fā)的人覺(jué)得自己有逼格
3、讓讀者非常憤怒或者恐慌
① 寫一個(gè)確鑿的事實(shí),切記不要編謠言
② 數(shù)字、照片、視頻,一切能證明真實(shí)性的信息 ③ 明確的中心論點(diǎn),我們反對(duì),拒絕,希望什么 ④ 大眾化,和每個(gè)人都有關(guān)系的事情 ⑤ 讀完讓人憤怒或恐慌
4、使用且容易記住的內(nèi)容
① 語(yǔ)言及其簡(jiǎn)練,直接上干貨
② 大眾日常消費(fèi)的內(nèi)容(或垂直領(lǐng)域的內(nèi)容)③ 可以當(dāng)做一個(gè)資料工具日后查詢
④ 對(duì)讀者有足夠的價(jià)值,幫助讀者進(jìn)行判斷
5、有價(jià)值的故事
① 一個(gè)確實(shí)發(fā)生過(guò)的事實(shí) ② 故事詳細(xì)的過(guò)程和結(jié)果 ③ 一個(gè)明確的核心觀點(diǎn)
④ 讀完讓人很受啟發(fā)(雞湯效果明顯)