第一篇：Iphone4發(fā)布會的中英文演講稿

10:02AM “We have a great conference for you this week.Over 5200 attendees, 57 countries, and we sold out in eight days.” 10:02AM “我們在本周給各位準備了一個很棒的會議。共有超過57個國家、5200個參與者，而這我們只花了8天時間就辦到了。

10:02AM “We apologize to folks who couldn't be here...this is the biggest place we can get, so...anyway.” Laughs!10:02AM “我們向那些無法與會的朋友們道歉，但這已經(jīng)是我們可以安排的最大的會場了，笑~“ 10:03AM ”We're excited about this year's conference and thrilled to have you here.“ 10:03AM ”今年的大會讓我們感到很興奮，我們也很高興大家聚在這里” 10:03AM “I want to give you some updates, and I want to start with the iPad.It's changing the way we experience the web, email, photos, maps, video, you name it.It's a whole new way to interact with the internet, apps, content and media.” 10:03AM “我來分享一些最新的消息，先從iPad開始說起。它重新定義了人們上網(wǎng)，郵件，照片，地圖，視頻等很多其他方面的體驗。它提供了一種和網(wǎng)絡(luò)，程序，內(nèi)容和媒體互動的方式”

10:04AM “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there's proof.” Huge cheers.10:04AM “它太神奇了，在我收到的一封郵件里用戶寫道：ipad讓我在咖啡廳里泡到了馬子！”。“這就是證據(jù)”巨大的掌聲。

10:05AM “We're selling one every 3 seconds.We've started shipping international...and we have a little real of press coverage, can we roll that?” A clip of international coverage of the iPad...10:05AM “我們每3秒鐘就可以售出一臺.并且已經(jīng)開始在其它國家發(fā)售。。我們有一些其它國家的新聞報道，我可以和大家分享嗎？”一段國際上關(guān)于ipad的報道。。

10:05AM Yes, people are freaking out all over the world about the iPad.Really really freaking out.10:05AM 是的，全世界的人民都在為ipad而瘋狂。異常的瘋狂！

10:06AM Big cheers--and Steve is back out.“We're in 10 countries today, we'll be in 19 by July.So there are now 8500 iPad apps in the app store.It can run iPhone apps too.These 8500 apps have been downloaded over 35m times.That's about 17 apps per iPad that have already been downloaded.That's a great number.Let me show you a few.” 10:06AM 巨大的掌聲--喬布斯又回來了。“目前已有10個國家發(fā)售ipad了，這

個數(shù)字將在7月上升到19個。目前已經(jīng)有8500個ipad原生軟件。ipad還可以運行iphone軟件。這8500款軟件已經(jīng)被下載超過3500萬次。也就是每臺ipad已經(jīng)下載超過17款軟件。這是一個非凡的數(shù)字。讓我來向你們展示其中一些優(yōu)秀作品“ 10:07AM ”Here's an app that's really cool--it's called The Elements.10:07AM “這是一款非常酷的軟件---它的名字是Elements”

10:08AM ”A friend of mine wrote this, and he sent me an email and he said I could use it.I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on periodictable.com“ Ouch 10:08AM “我的一個朋友在給我的電子郵件中說他能使用這個程序。在google過去5年的廣告收益，我們在第一天的銷售中就達到了，并且超將其過。” 10:10AM ”Publishers tell us that sales of there eBook sales are at 22% right now.22% in iBooks.We're making some changes today--notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.“ 10:10AM 出版商反饋給我們的消息是ebook的銷售額現(xiàn)在已經(jīng)達到了22%，電子書的銷售額竟然達到了22%。我相信我們在改變著一些東西，關(guān)于notes，你可以設(shè)置新的書簽，并且可以在書簽上打開新的標簽頁。

10:10AM ”We're also adding PDF viewing in the app.We've put a selector right up top, you can select PDFs, you get a whole new bookshelf.They just look gorgeous.“ 10:10AM 我們也在程序中添加了pdf瀏覽功能的支持，而且我們已經(jīng)將其置頂作為重點推薦，您能夠選擇合適的方式瀏覽pdf，也能開始全新的書簽體驗，這一切看起來都是非常華美的。

10:11AM ”So PDF viewing built right in.That enhancement will be out later this month.So that is my update for the iPad.“ 10:11AM 現(xiàn)在，pdf瀏覽已經(jīng)內(nèi)置了，這一新的改變將在這個月底推出，這是ipad的升級與更新。

10:12AM ”Next, I'd like to talk about the App Store.Before I do that, I want to make something clear.We support two platforms: HTML5--it's a completely open, uncontrolled platform.And we fully support it.“ 10:12AM 接下來，讓我來談?wù)勱P(guān)于應(yīng)用程序商店（AppStore）的一些事宜，在這個之前，我們首先說明兩個我們可以使用的平臺，第一個是HTML5平臺，這是一個完全開放的，而且沒有限制的平臺。

10:12AM ”Anyone can write HTML5 apps.The second one is the App Store.It's the most vibrant app store on the planet.“ 10:12AM 任何人都可以寫HTML5平臺上的應(yīng)用程序。第二個就是關(guān)于應(yīng)用程序商店（App Store）這是世界上最為熱門而且豐富的地方。

10:13AM ”So we have two platforms we support.Now you've heard about our process of approving apps.We get about 15k submissions a week.They come in at up to 30 different languages.“ 10:13AM 這兩個平臺對我們來說，完全支持，完全開放。其次，就是關(guān)于應(yīng)用程序?qū)徟倪^程，每周，我們平均能夠收到高達30多種不同語言不同國家的近15000份待審核的應(yīng)用程序。

10:13AM ”Guess what? 95% of all apps submitted are approved within 7 days.“ 10:13AM 猜猜會如何？其中有95%上交的應(yīng)用程序會在提交后的7天之內(nèi)批準發(fā)布。

10:14AM ”What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would.2: It uses private APIs...and if they change the app will break...and the third reason? They crash.“ 10:14AM 為什么會有一部分沒有通過審核？是什么原因？

1、有的應(yīng)用程序重復(fù)率太高，很相似；

2、有的應(yīng)用程序有加密的APIs，如果一旦他們被黑客破解，鉆空子...后果...而第三個原因是什么？就是太不穩(wěn)定，總是崩潰。

10:15AM ”If you were in our shoes, you'd be rejecting for the same reasons.Even with this, 95% are approved in seven days.Sometimes you read these articles and you think something is going on...“ 10:15AM 所以這就是為什么只有95%的程序通過審核發(fā)布。

10:16AM ”I'd like to highlight the eBay app--a quote from John Donovan about the massive sales eBay has done in the iPhone app--$600m.“ ”Now I'd like to talk about something else...Netflix, Netflix on the iPhone.“ 10:16AM 這里我著重強調(diào)一下易趣（eBay）的應(yīng)用，通過iphone上易趣買寶貝，易趣老大John Donovan穩(wěn)賺了近6億美元的收入 10:16AM Reed Hastings from Netflix is out!10:16AM Reed Hastings來了。

10:16AM ”We just launched Netflix for the iPad, and it's been a huge success.It's the #1 most downloaded in entertainment apps.But I'm happy to announce Netflix for iPhone coming this summer, for free.“ 10:16AM “我們剛剛在iPad上發(fā)布了Netflix，并且非常成功。目前它是娛樂項目中下載量最大的軟件。而我很高興的宣布iPhone版Netflix這個夏天也將發(fā)布，并且是免費的。” 10:17AM Demo time!10:17AM 展示時間！

10:17AM You can pick up your viewing place from iPad to iPhone(we assume other streaming you're doing on Netflix say...on the Xbox...)

10:17AM 你可以在iPad和iPhone上隨時獲取你的播放位置（我們假設(shè)了你可能會在別的平臺上使用Netflix??比如Xbox??）

10:17AM Search, instant queue...yep...Netflix.On the iPhone.10:17AM 搜索，即時隊列??不錯??iPhone上的Netflix。

10:18AM ”Netflix is taking advantage of Apple's adaptive bitrate technology.And it allows us to seamlessly switch between networks.“ Oh snap--3G is a go.10:18AM “Netflix正在利用蘋果的自適應(yīng)比特率技術(shù)。而且它可以讓我們在各網(wǎng)絡(luò)之間實現(xiàn)無縫切換。”哎呀——3G嘛。

10:19AM Steve is back.”That's great.Next up, zygna.Let me have them explain it.“ Mark Pincus from Zygna is out.10:19AM 史蒂夫再次回到舞臺，“今天我們將介紹一下在iphoe上的農(nóng)場游戲。這是個非常受歡迎的游戲，很高興的是，我們已經(jīng)將它帶到iphone上了” 10:19AM ”Thank you for having us today.Today we're introducing 'Farming' for the iPhone.'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world.“ 10:19AM 今天我們要介紹iPhone版的農(nóng)場游戲。Farmville是我們最流行的游戲，能把它搬上世界上最流行的平臺，我們對此很興奮。

10:20AM ”We have over 70m active users.They've raised over $2m for Haiti.“ Demo time.Ah, syncs with your Facebook farms, apparently.10:20AM 我們有大概7千萬活躍用戶，他們已經(jīng)向海地dz捐款超過200萬美金。10:21AM In app purchases for the marketplace...if that's your thing.Ha!”Is that a Snow Leopard?“ ”It sure is, and it's only on the iPhone.“ 10:21AM 購買app就像在市場買東西一樣隨心。這是雪豹系統(tǒng)么？沒錯，但是他僅僅在iphone上運行。

10:21AM ”We now have withering crop push notifications.“ Big laughs.10:21AM 現(xiàn)在，我們收到莊稼萎縮的通知了，隨時隨地的push給我們。引得現(xiàn)場大笑。

10:22AM ”With Farmville on the iPhone, you'll be able to farm anytime, anywhere.But I'm most excited about how good tractoring just got.“ 10:22AM “有了iphone版開心農(nóng)場后，你可以隨時隨地采收。能這樣采收莊家真的讓我們很興奮”

10:22AM We're guessing this is really awesome if you play Farmville.We don't.Play it.10:22AM 如果我們玩開心農(nóng)場的話這確實不錯。但是我們并不玩。

10:22AM ”Thanks, that's our game!“ 10:22AM ”謝謝，這就是我們的游戲新作“ 10:23AM Available end of June.10:23AM “它將于6月底上架”

10:23AM “Next up, Activision.Karthik Bala is here to tell us about Guitar Hero.” 10:23AM “接下來是Activision公司。Karthik Bala將為大家呈現(xiàn)吉他英雄” 10:24AM “We developed a brand new experience for the iPhone and iPod touch...” 10:24AM “我們針對iphone和ipod touch開發(fā)了一種全新的游戲體驗” 10:24AM “The game comes with classic rock from Queen and the Rolling Stones...” 10:24AM “游戲包含來自Queen，滾石等多首經(jīng)典搖滾歌曲”

10:25AM “As you can see we have the obvious tapping mechanics.With the introduction of a new strumming mechanic, our team has made gameplay perfect.” 10:25AM “就像你們看到的，我們還是使用觸屏點擊操作。利用撥彈的操控方式，我們的團隊讓游戲體驗變得完美”

10:26AM Oh goodness.There is air guitar happening on stage.And the music just got super loud!“You rock!” Big cheers for that.10:26AM 噢，天啊。臺上在表演空氣吉他。音樂聲很響。“You Rock！”巨大的掌聲。

10:26AM “You can start rocking out today--it's available in the app store for $2.99.” 10:26AM “游戲?qū)⒂诮裉煺缴霞埽蹆r2.99美元”

10:26AM Steve is back.“You know he was playing that in real time there...that's pretty cool.” 10:26AM 喬布斯回來了，“你知道他是玩吉他的，這個軟件真的很棒！“ 10:27AM ”I have a few great pieces of info to share with you this morning.Last week we crossed 5b downloads.This next thing is my favorite stat of the whole show.You know we give 70% of revenue to developers.So how much have we paid? To date? Just a few days ago we crossed $1b.“ Wow, ha.A check made out to ”developers“ for a billion!10:27AM “今早還有一些不錯的消息和大家分享。上周我們的總下載量已經(jīng)突破50億了。另外還有一個我個人很在意的數(shù)字，大家知道軟件銷售70%的份額是給

開發(fā)者的，那到今天他們已經(jīng)獲得了多少呢？幾天前，這個數(shù)字已經(jīng)突破了10億美元。”iPhone軟件開發(fā)者已經(jīng)收入破10億了呀！

10:28AM “And that's what makes the app store the most vibrant on the planet.Not only for users but developers as well.Now I'd like to talk about the iPhone.” 10:28AM “這也是為什么appstore是地球上最有活力的軟件商店。用戶和開發(fā)者都能從中受益。接下來我要開始說說新iPhone了“ 10:29AM ”There have been a lot of stats floating around, market research, studies.Some are okay, some are questionable.I'd like to give you two pieces of data.The first is a report that just came out from Nielsen.They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%...Nielsen said we're over three times the marketshare of Android.“ 10:29AM 這里有一些很大浮動的市場調(diào)查，當然，有些是好的，有些存在疑問。這里有兩份數(shù)據(jù)，第一個是一份報告，剛剛從Nielsen拿到。里面的內(nèi)容是在美國marketshare占有多少份額？RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%...我們是Android 的三倍還多。。

10:30AM ”Here's another one--mobile browser usage.iPhone is at 58.2%, and Android is at 22.7%...that may help you put things in perspective.“ 10:30AM 另外一個是手機瀏覽器的使用比情況，使用iPhone瀏覽的為58.2%, 谷歌Android 只有22.7%...10:30AM ”So let's get back to iPhone.In 2007 iPhone reinvented what we thought of as a smartphone.It's hard to remember what it was like.It was really different before the iPhone.“ 10:30AM 言歸正傳，讓我們回到最開始的iphone，2007年iphone的誕生徹底改變了智能手機的時代，是一個新時代的開始，iphone締造了智能多點觸摸手機的神話，這一切是真的只有iphone做到了！

10:31AM ”It started to change things.In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video...in 2010 we're going to take the biggest leap since the original iPhone.“ 10:31AM 當然，我們也在進步，在改變，2008年二代iphone的誕生和應(yīng)用程序商店的成熟，接著是2009年三代iphone的問世次次都在引領(lǐng)著電子時代的發(fā)展和潮流，而如今，2010年，我們將在4代iphone上融入更多的心血，擁有更大的質(zhì)的飛躍。

10:31AM ”We're introducing iPhone 4.“ 10:31AM 讓我來引薦這部強大的iphone 4代吧。

10:31AM ”Now, this is really hot.There are over 100 new features, but I'm going to cover 8.The first one? An all new design.“ 10:31AM 炙手可熱的4代iphone，擁有超過近100個新的功能。要我來說，第一個新的，那就是新的設(shè)計。

10:32AM ”I don't know if you've ever seen this.“ Ha!Huge cheers!10:32AM 我不知道你們是不是已經(jīng)見過了？Jobs很風趣的笑著說（Jobs的意思是說前面泄露的4代iphone的信息，可能大家會有點眼熟）現(xiàn)場一片歡呼。10:32AM ”You ain't seen it...“ 10:32AM 你們一定看到了，哈哈

10:32AM ”You gotta see this in person.This is beyond the doubt, the most precise thing, and one of the most beautiful we've ever made.Glass on the front and back, and steel around the sides.It's like a beautiful old Leica camera.“ 10:32AM 新的iphone正反面采用玻璃鏡面制作，側(cè)面使用和新款mac一樣的材質(zhì)制作，看起來就像一臺漂亮的經(jīng)典徠卡相機。

10:33AM ”And it's really thin.This is the new iPhone 4.“ 10:33AM 就是這樣，這次是真正的顯露在你們眼前了，iphone 4代 10:33AM ”It is 24% thinner than the iPhone 3GS.“ 10:33AM 它要比三代還薄24% 10:33AM ”As a matter of fact, it is the thinnest smartphone on the planet.“ 10:33AM 事實上，他是全世界上最薄的智能手機

10:33AM ”Here are the volume controls...we have a front facing camera, micro SIM tray, camera and LED flash on the back...“ 10:33AM “這里是音量控制鍵...這里是一個前置攝像頭、S這是IM卡托，后面則是攝像頭和LED閃光燈..”

10:34AM ”Bottom, mic, top, headset jack, noise cancellation mic...“ 10:34AM 底部，麥克風；頂部，耳機插孔，噪聲消除麥克風

10:34AM ”Now because there have been photos around, people have asked 'what's this'“ The lines!10:34AM 現(xiàn)在因為有圖片，人們開始問“這是什么？”，這些線是什么？ 10:35AM ”This doesn't look like Apple...what are these lines? They are part of the primary structural elements of the phone...this is part of brilliant engineering.It uses the band as part of the antenna system!“ 10:35AM 覺得不像蘋果的風格？那么這些線到底是什么？——它們是手機的主要結(jié)構(gòu)構(gòu)件的一部分（十分卓越的工程設(shè)計），它們是天線！

10:35AM ”It's never been done before.“ Uh, we called this!10:35AM“這是從來沒有過的創(chuàng)舉！”嗯，創(chuàng)舉，我們這樣稱呼它！

10:36AM ”It's the thinnest smartphone ever.Stainless steel, glass on the front and back.Extraordinary build quality.I don't think there's another consumer product like this.So this is our all new design for the iPhone 4.And that's the first one.“ 10:36AM “這是世界上最薄的智能手機。不銹鋼機身，在正面和背面是鋼化玻璃。出色的質(zhì)量。我不認為還有其他的消費產(chǎn)品能做到這樣。好了，這就是我們iPhone 4的新設(shè)計。這是第一部分。“

10:36AM ”Second one, this is a biggie.Something we call the Retina Display.What's that? In any display there are pixels.We dramtically increased the pixel density, Four times the amount.“ 10:36AM 第二點，這是一個大事件。我們稱之為視網(wǎng)膜顯示。什么意思呢？我們做到顯示屏幕都有像素。而這個技術(shù)極大地增加了顯示的像素密度,像素是原先的4倍！。

10:37AM ”Why is that important? Let's say we want to draw the letter A--as you can see, we can get far more precision.And we play all sorts of tricks.“ He's showing anti aliasing.10:37AM “為什么這一點那么重要嗎？假設(shè)一下，我們準備寫字母A,正如你看到的那樣——我們可以看得更清晰。不僅如此。我們用各種手段。”他展示著圖像反失真過程。

10:37AM ”Because we have four times as many pixels, we get really, really sharp text.Now the retina display as 326 pixels per inch.“ Wow.10:37AM “因為我們有4倍的像素，我們得到了非常、非常清晰的文字。視網(wǎng)膜顯示技術(shù)使得現(xiàn)在顯示為每英寸326像素。”哇！

10:38AM ”People haven't even dreamed about a display like this.But there's more--it turns out there's a magic number that is right around this ppi that when you hold it away from your face...all of sudden things start to look like continues curves.Like text in a fine printed book.“ 10:38AM “人們做夢都沒想過會有這樣的顯示效果。但是還有更多——這個ppi還有個很神奇的數(shù)字，就是當你把它從臉旁稍微拿開時??忽然間所有的東西看起來都變得那么圓滑。就像一本印刷質(zhì)量很好的書一樣。”

10:38AM ”We are comfortably over that limit.Here's a normal display on the left, and the RD on the right.Can you see it?“ 10:38AM “我們完全超越了那個極限。左邊這個是普通的顯示效果，而右邊的是RD的。看出來了嗎？”

10:39AM ”O(jiān)nce you use a Retina Display, you can't go back.When you get to character based languages it's also striking.And it's not just text.It's images and video as well.“ 10:39AM “一旦你開始使用RD，你就不能不用它了。而當你使用基于字母的語言時它更是引人注目的。而且這不止是對于文本，對圖像和視頻都會有效。” 10:39AM ”Pretty amazing, isn't it?“ 10:39AM “很驚人，不是嗎？”

10:39AM ”So I'd like to show this to you live.I have a 3GS here, and I've got a new iPhone 4.“ 10:39AM “那么我現(xiàn)在想給你們現(xiàn)場演示一下。我現(xiàn)在有一部3GS，還有一部新的iPhone 4。”

10:39AM ”So let me get them both fired up here.“ 10:39AM “那么我來把它們都開啟。”

10:40AM ”Look at that difference...“ There is something notable here--but the RD is definitely darker...10:40AM “看出那區(qū)別了嗎??”的確有一些可以辨別出的區(qū)別——但RD的亮度卻要暗的多了??

10:40AM ”Look at the icon, look at the text, look at the icon of the clock...isn't that amazing?“ 10:40AM “看看這個圖標，看看這段文字，看看時鐘的那個圖標??很驚人，不是嗎？”

10:41AM ”So now I'm going to go to some websites.I'm going to go to the NYT...let's compare.“ Loading slowly...”O(jiān)ur networks in here are always unpredictable...“ 10:41AM：現(xiàn)在，我來瀏覽一下其他網(wǎng)頁，現(xiàn)在，我進入到紐約時報的主頁，讓我們對比一下，緩沖比較緩慢。這里我們的網(wǎng)絡(luò)始終變化無常。

10:41AM ”You know you could help me out, if you're on WiFi if you could just get off...well we're having a little problem here.“ Oh boy, the iPhone 4 is NOT loading.10:41AM 你知道你能幫我們解決這些個小問題。如果你正在使用wifi，那么你可以隨意關(guān)閉它。現(xiàn)在有點小問題，但是，我們的iphone4 居然不用緩沖！！10:42AM ”O(jiān)kay, we're going to switch over to some backups here, I have a feeling we might have the same problem...“ Deadly silent here.Oooh, error ballon about the dock connector!”Well geez...“ Wow.10:42AM 現(xiàn)在，我們來換個角度，但是，我感覺可能會遇到相同的問題了。這時候全場極為安靜，大家都在拭目以待。

10:43AM ”I'm afraid we have a problem and I'm not going to be able to show you much today...let's just go take a look at some photos here...take

a look at that.“ Wow, this is striking--huge difference in quality． 10:43AM 我想我們遇到點困難了，我也不愿意展現(xiàn)太多給大家，讓我們來看看照片。看這。wooo，這是非常出眾的，來自全場的贊嘆。10:43AM Someone is going down for this network glitch.10:43AM 也許有些人會對此感到很失落了。

10:43AM ”O(jiān)ne more time...sorry guys...“ Wait, it's loading.The audience is oohing!10:43AM 再試一次吧。對不起大伙，哦，不，等等，他開始緩沖下載了，所有的觀眾都驚叫起來。

10:44AM Seeing the NYT load has never been so exciting.”Scott, you have any ideas?“ Someone yelled Verzion!Ha!10:44AM 看紐約時報從來都沒有這么興奮，hey，你有什么想法么？ 10:44AM Bang!960 x 640 display.10:44AM 喔！！！960x640的分辨率

10:44AM 800:1 contrast ration, 4x better than the 3GS 10:44AM 對比度800：1，是3GS的4倍

10:45AM IPS technology--”Quite a bit better than OLED.“ 10:45AM，IPS科技工藝，確實比OLED好太多 10:45AM 3.5 inch display.10:45AM 3.5英寸顯示屏

10:45AM 78% of the pixels on iPad.10:45AM 像素是ipad的78% 10:46AM ”It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution.Your apps look even better, but if you do a little bit of work, then they will look stunning.So we suggest that you do that.So that is the Retina Display.Awesome text, awesome images, and awesome video.We think this will set the standard, and no one is going to come close.“ 10:46AM 因此軟件能自動在這樣的分辨率運行，但現(xiàn)在的分辨率會渲染你的文本，控制在更高的分辨率。應(yīng)用程序看起來的效果會更好，如果你稍加設(shè)置，會有令人眩暈的效果。因此我建議你們這樣做。這就是視網(wǎng)膜顯示器。極好的文本、很棒的圖片和絕妙的視頻。我想這會成為標準，而且沒人能接近這一標準。10:47AM ”It's the window into your apps, your media...into your content.And we have something that's the best window on the planet.“ Well, that's

hyperbolic a touch.10:47AM 這是進入應(yīng)用程序、媒體...內(nèi)容的窗口。我們擁有地球上最好的窗口。10:48AM ”Third--the iPhone 4 is powered by the A4 chip.This was designed by our own team.This is wonderful to have in the iPhone.You take the back off--first thing you notice is that the iPhone 4 is packed to the gills.There's the A4 right there...micro SIM--we needed the space!You can see the biggest component is the battery.“ 10:48AM 第三，iPhone 4運行的是A4芯片。這是由我們自主研發(fā)的。在iPhone的運行效果很好。大家看大屏幕。首先大家看到的是iPhone 4內(nèi)部圖。A4芯片在這兒...micro SIM...我們需要空間。大家可以看到最大的零件是電池。10:48AM ”Because we've been able to make the batter bigger and because the A4 is so good, we've improved the battery life.7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music...“ 10:48AM 由于我們把電池做得更大了，而且A4芯片很棒，所以電池壽命也有所提高。iPhone 4能提供7小時的3G通話。6小時3G上網(wǎng)，10小時Wi-Fi上網(wǎng)，10小時視頻播放，40小時音樂播放...10:49AM ”And 300 hours of standby.“ 10:49AM 以及300小時待機時間。10:49AM Quad band HSDPA, 7.2Mbps 10:49AM 它具備四頻HSDPA，7.2Mbps 10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer.10:49AM 雙麥克風，支持802.11n WiFi, GPS，羅盤，加速計。

10:50AM ”Number four, we have another new piece of hardware.We're adding a gyroscope.“ 10:50AM 第四點，我們添加了另一個新的硬件。我們添加了一個陀螺儀。10:50AM Big cheers for that.10:50AM（聽到這里，現(xiàn)場一陣熱烈的歡呼）

10:50AM ”We're adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis.It's perfect for gaming.“ 10:50AM 我們添加了一個3軸陀螺儀，并將這個陀螺儀和加速計、羅盤綁到一起成6軸。這是游戲的完美裝置。

10:51AM ”I'd like to give you a demo of this.And since this does not require the network...I should be okay.“ 10:51AM ”我想來給大家進行一個演示。這個不需要網(wǎng)絡(luò)，應(yīng)該不會有問題了。。”

10:51AM “This is a little app that we wrote...” It's a stack of wood in 3D space.10:51AM “這是我們寫的一個小程序”它是一個3D環(huán)境下的木頭堆。

10:51AM Wow--Steve did a turn and the block went with him.Pretty darn cool.10:51AM 噢，喬布斯稍微一轉(zhuǎn)，木頭開始朝他移動。真的很酷！10:52AM Ha!It's like a game of Jenga!10:52AM 哈！就像一個層層疊游戲

10:52AM Steve is knocking blocks of wood out.10:52AM 喬布斯成功取出了一塊木頭

10:53AM The audience is ooh and aahing...“I practiced this a little bit.” Oh, there you go--the stack is done for!10:53AM 觀眾們都在場下隨著他發(fā)出一聲聲驚嘆。“我稍微練習了一下”噢，他成功了！

10:53AM “So the gyro joins our four other sensors.These phones are getting more and more intelligent about the world around them.” 10:53AM “除了之前四個傳感器外，陀螺儀如今也成為了其中一員。我們的手機對它周圍的世界也變更加智能了”

10:53AM “So that's number four.Number five: this is a great one.A whole new camera system.” 10:53AM “這就是第四個亮點。第五個，也是很美妙的一個，就是全新的攝像頭系統(tǒng)”

10:54AM “Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography.So we've gone from 3 megapixel to 5 megapixel, but we're using a backside illuminated sensor.” 10:54AM “現(xiàn)在每個人都關(guān)注像素，但是我們更想問一個問題，就是如何才能拍出更好的照片？像素是個不錯的東西，攝像頭的工作是拍攝照片和適應(yīng)暗光的拍攝。所以我們把它從300萬像素升級到了500萬像素，并且使用了一個背照式感光元件（Bandage_man注：背照式感光元件可以提供更好的黑暗環(huán)境下成像質(zhì)量，低光照環(huán)境下拍照質(zhì)量提升會非常明顯）。

10:55AM “In addition to that, when most people increase megapixels they make them smaller, but we've kept ours the same size.They don't capture less photons.5x digital zoom, tap to focus, and we've got an LED flash.” 10:55AM 擁有5倍數(shù)碼變焦功能，配備LED閃光燈的4代iphone讓用戶照出來的相片像素更高，更加精細。

10:56AM “The pictures we're taking are pretty remarkable.These haven't been touched in any way.It kills you what kind of quality you get.These were all taking by our employees, just culled some of the better ones I saw.” 10:56AM 這些都是非常實用的功能，在同等情況下4代的圖片精細程度會更好 10:56AM “So we're really happy.We think we have a great camera.But that's not all...because it also records HD video.” 10:56AM 這不免確實讓我們感到高興，不過，這顆珍貴的攝像頭的功能不僅僅局限于此，因為他還能夠拍攝HD（高清晰）級別的視頻 10:56AM 720p at 30fps!10:56AM HD級別的720p每秒30幀

10:57AM “We pioneered tap to focus, and we now have it for video...and we have one click sharing...and the LED flash will stay on for video recording.You can record, edit, and then with a few taps email it right on the phone.” 10:57AM 我們還是首先先選擇你需要拍攝的主要取景區(qū)，同時開啟LED閃光燈，完了之后通過編輯剪輯后利用電郵順手發(fā)了它

10:57AM “It's pretty remarkable, but we're going even further.” iMovie for iPhone!10:57AM 當然，這只是一個部分，我們可不是只做了這么一點內(nèi)容，更讓人興奮的是Mac上的iMove已經(jīng)全面移植到iphone上了！

10:58AM “I want to show it to you...I want to invite Randy Ubillos...” 10:58AM 讓我來秀一秀它給你們看，有請Randy Ubillos..10:58AM “Thanks very much.I've been doing this a long time.This year I had a chance to work on iMovie for iPhone, and it's one of the most exciting apps I've ever worked on.It's really amazing.” 10:58AM “非常感謝。我在這上面工作了很久了。而今年我終于有機會在把iMoive放到iPhone上了，并且這是我開發(fā)過最令我興奮的一個軟件之一。它非常驚人。”

10:59AM In the edit window you have a timeline along the bottom and your footage up top--buttons dot the corners.10:59AM 在編輯窗口中的底部有時間軸，在上面有鏡頭片段——在角落里有切換按鈕。

11:00AM You can add photos, they automatically get the Ken Burns effect.11:00AM 你可以添加照片，他們會自動獲取Ken Burns特效。

11:00AM Transitions, titles...it's all here!11:00AM 漸變，標題??這里全都有！

11:01AM Automatically records geolocation then adds them into certain themes.11:01AM 自動記錄地理位置并把它們添加到指定的主題中。11:01AM Five different themes.Only five? 11:01AM 5個不同的主題？只有5個？

11:02AM Transitions automatically change when you switch themes 11:02AM 當你切換主題時漸變效果會自動變換。.11:02AM “Here's a version at 720p, produced entirely on the phone.” 11:02AM “這里是個720p的版本，完全在手機上生成。”

11:03AM Video recording looks amazing.The quality is extremely impressive.11:03AM 視頻錄像看起來很不錯。視頻的清晰度讓人很滿意。11:03AM Big applause for the video.It was pretty stunning.11:03AM 觀眾為這個視頻歡呼，太神奇了 11:03AM “Thanks very much!” 11:03AM “非常感謝！” 11:03AM Steve is back.11:03AM obs回到臺上

11:03AM “Isn't that awesome? So iMovie for iPhone...you'll be able to buy this for $4.99...if we approve it.” Ha!11:03AM “很美妙不是么？iphone版iMovie，你會以$4.99的價格買到。如果我們同意它上架的話。”哈！

11:04AM “I think you're going to like it a lot.Before I begin number 6...our guys were running around like crazy backstage...we figured out why the demo crashed....” Oh no, they're turning off the Wifi!11:04AM “我想你們會非常喜歡它的，我們的測試人員讓它在后臺瘋狂地運行，然后找到了demo版崩潰的原因。”哦不，他們把Wifi給關(guān)掉了！

11:05AM Oh my god.Jobs is asking everyone to turn off their network cards and MiFis!11:05AM 老天，jobs居然讓每個人都關(guān)閉上網(wǎng)卡和MiFi

11:05AM He's asking people to set their laptops on the floor.11:05AM 他要求大家把本本全放在地上

11:05AM Guess what--we're not doing that.11:05AM 你猜怎么著。我們才不干。11:06AM Thanks 3G card!11:06AM 感謝3G卡

11:06AM “So number 6--iPhone OS 4.The most advanced mobile operating system in the world.First off, we're going to rename it.” 11:06AM “所以,第6——iPhone操作系統(tǒng)OS 4。世界上最先進的移動終端操作系統(tǒng)。首先，我們重新命名它” 11:06AM iOS 4!11:06AM iOS 4 11:07AM ”And we're going to give it some metal!“ 11:07AM“我們要去給它一些“硬貨”！”

11:08AM ”There are some big new features--the first being multitasking.People said you weren't the first, but we figured it out.If you don't do it right, you kill the battery.“ 11:08AM“有一些大的新功能——第一是多任務(wù)。人們要說說你是不是第一個實現(xiàn)多任務(wù)的，但是我們更好地解決了它。如果不能更好的實現(xiàn)多任務(wù)，那么將會嚴重傷害手機電池。”

11:08AM ”We've added folders, and a whole bunch of other things I won't have time to demo today, but I'd like to demo these few things.“ 11:08AM “我們已經(jīng)添加了文件夾功能，以及一大堆其他的事情。我今天沒有足夠時間一一演示，但下面我將展示一些。”

11:09AM ”I'm going to play some music, now I'm going to check some mail.Now I'm going to go to webpage and fine out if we did turn off our WiFi devices.“ Yep.Huge applause.11:09AM “我要播放一些音樂，現(xiàn)在我要檢查一些郵件。現(xiàn)在，我要打開網(wǎng)頁來檢查一下我們有沒有關(guān)閉WIFI。”是的。熱烈的掌聲。

11:10AM ”I'm gonna go back to mail...and I can swipe to the right and there's the audio controls for whatever audio app I'm using.And let me show you a few things in mail.You can see I have the unified inbox, and I've also got threading.I can see all of the messages in a single conversation.“ 11:10AM “我回到郵件...，我可以向右滑動來操作任何一個我正在使用的音頻

程序，有對任何音頻應(yīng)用我使用的是音頻控制。讓我告訴你一些關(guān)于郵件的事情。你可以看到我有統(tǒng)一的收件箱，我可以在一個對話框中的看到所有的郵件。” 11:11AM ”It makes it really easy to follow.Now I'd like to go back to the home screen, and I'm going to create a folder.All I have to do is hold my finger on an icon, and drag it onto another icon, so I will drag this sports app onto another sports app and it automatically names it.“ 11:11AM “這使得它很容易操作。現(xiàn)在我想回到主屏幕，并且我將創(chuàng)建一個文件夾。我需要做的就是點住某個圖標不動，然后拖動到另一個圖標，比如我會拖到一個運動類程序到另一個上，它會自動命名。“

11:11AM ”So boom, there's my four apps.“ Finally a ”boom“!11:11AM “所以這是的4個應(yīng)用程序。”

11:12AM ”Its really really helpful.So that gives you a brief view of iOS 4.“ 11:12AM “它真的很有用。好了，這就是關(guān)于iOS 4簡短的介紹。

11:13AM ”I wanted to hit on the enterprise stuff.Data protection, device management, multiple Exchange accounts...and on the consumer side, we have Google search and Yahoo!, and we're adding Bing.“ Whoa.Whoa.11:13AM “下面我想介紹一些和企業(yè)用戶有關(guān)的的東西。數(shù)據(jù)保護，設(shè)備管理，多Exchange帳戶??在普通消費者方面，我們有谷歌和雅虎搜索，此外我們加入了bing搜索。”哇。哇。”！

11:13AM Wow.So they are actually adding Bing.11:13AM 哇！他們真的加入了bing！

11:14AM ”Microsoft has done a great job on this.Check it out, it's kinda cool.“ 11:14AM “微軟做得很好，試試這個，它很酷”

11:14AM GM candidate in devs hands today for iOS 4!11:14AM iOS 4 GM版今天將發(fā)布 11:14AM ”It will be out soon.“ 11:14AM “它將很快發(fā)布”

11:15AM ”Now there's another major miilestone we're about to hit.This month we will sell our 100 millionth iOS device.iPads, iPhones, iPod touch...there is definitely a market for your applications.“ 11:15AM 我們即將到達另一個重要的里程碑。這個月我們將售出第一億部iOS設(shè)備──iPad，iPhone以及iPod Touch。。這絕對是您應(yīng)用程序的一個好市場。

11:15AM ”Number seven--iBooks.We are bringing it to the iPhone with the iPhone 4.“ 11:15AM “第七──iBooks。我們將在iPhone 4 中把它帶入iPhone。” 11:16AM ”Same bookshelf to keep your books...PDF reader...we're really excited about this.And of course, the iBookstore right on your iPhone.“ 11:16AM “你可以把書放在同樣的書架上，它也是個PDF瀏覽器。對此我們感到非常激動。當然，iBook商店也會在你的iPhone上”

11:17AM ”We'll have it on the iPhone, the iPad, and the iPod touch.What can we do with these together? First, you can purchase and download a book.It will download wirelessly.You can download the same book to all your devices at no extra charge.Buy it on your iPad, download to your iPhone.And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes.“ No extra charge? We'll take it.11:17AM “我們將擁有iPhone，iPad以及iPod Touch。有了這些，我們可以做些什么呢？首先，你可以購買并下載一本書，它可以無線下載下來。你可以在所有設(shè)備上都下載同一本書，而不需要另外付費。在iPad上購買，在iPhone上下載。同時，iBooks可以自動的，無線的同步到你的當前位置。所有書簽，以及所有備注。”無需另外付費？我們可以做到。11:18AM ”It just all works.“ Demo time!11:18AM “它們都運行良好。”演示時間！

11:18AM ”I'm going to open one of my favorite books...'Winnie the Pooh'“ 11:18AM “我將打開我最愛的書之一，《Winnie the Pooh》”

11:19AM ”I can make a note here...'I love winnie the pooh'“ 11:19AM “我可以在這里添加一個備注。。‘I love winnie the pooh’” 11:19AM The PDF viewer looks pretty full featured.11:19AM 這個PDF瀏覽器看上去功能很強大

11:20AM ”It's really really nice.Pretty cool, huh? So that is iBooks.“ 11:20AM “它真的很不錯，非常酷，不是么？這就是iBooks”

11:21AM ”Now, iBooks has the iBookstore, and it joins iTunes and the App Store.We have 150 million accounts--we think it's the biggest on the web.We're number one.“ 11:21AM “現(xiàn)在，iBooks有iBook商店，并且關(guān)聯(lián)著iTunes和應(yīng)用程序商店。我們有1億5千萬個帳戶，我想這在互聯(lián)網(wǎng)上是最大的了。我們是第一。” 11:21AM ”And that is number seven.Number eight...iAds.Why are we doing iAds? To help our developers earn money.“

11:21AM “這就是第七。第八個。。iAds。為什么我們要開發(fā)iAds？是為了幫助開發(fā)者掙錢。”

11:22AM Ooh, an iAd demo.So, iPad, iAd, iOS, iPhone, iPod.Let it sink in people.11:22AM 噢，一個iAd的演示。就是這樣，iPad，iAd，iOS，iPhone，iPod。讓它深入大眾人民吧

11:25AM ”So let me tell you some of the brands that will be advertising with us.Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney...those are some of the brands.“ 11:25AM “讓我告訴你們一些與我們有合作的品牌吧：Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney...這只是眾多品牌中的一部分”

11:25AM ”I pulled one ad in process which was a Nissan ad.They're going to use it to advertise their electric car, the Leaf.They were hesitant to have me show you, but I convinced them.“ 11:25AM “我選了一段還在制作的尼桑廣告。他們將用此來宣傳新的電動汽車，the Leaf。他們本不太愿意進行展示，不過我還是說服了他們”

11:26AM ”It loads in, and I can always X out of it.So we're loading up a video...and here we go.“ 11:26AM “廣告載入中，我可以取消它。正在載入一段視頻。。載入好了” 11:26AM Wow, actually a pretty amazing ad.If you're a geek, you will love it.11:26AM

噢，一段很不錯的廣告。如果你是個數(shù)碼達人，你會愛上它的！11:27AM ”So now we've got this cool navigator on the bottom.It spins the car.The only way you'll be able to get one of these is through this ad on the iPhone.So if you want to get a Leaf you need to get an iPhone...“ 11:27AM

“下面有一個導(dǎo)航鍵可以旋轉(zhuǎn)轎車。只有通過這段iphone廣告，你才有可能接觸到這輛車。如果你想得到Leaf，你需要一臺iphone。。” 11:28AM Steve is showing off interactivity with ads.Pretty cool, if you want to interact with a car ad.11:28AM

喬布斯在展示廣告的互動性。非常不錯，如果你喜歡和汽車廣告互動的話。

11:29AM ”So that is iAd.11:29AM “這就是iAd”

11:29AM “I think a lot of people are going to try and win the car.It's a great idea!We're going to turn on iAd on July 1st for all iOS 4 devices.” 11:29AM

“我想很多人將會試著贏得一臺轎車。這是不錯的主意！我們將于7月1日正式在iOS4設(shè)備上開啟iAd功能”

11:29AM “We've got advertisers committing to $60m.” 11:29AM

“廣告商已經(jīng)承諾投入6000萬美元的廣告”

11:30AM Steve says iAds are projected to represent 48% of the mobile advertising market in the second half of 2010.11:30AM 喬布斯表示預(yù)計iAd將占據(jù)移動廣告市場48%的營業(yè)額。

11:31AM “So those are the eight things I wanted to share with you on iPhone 4.What do you think so far? I think it's a lot more than people thought it was.What do you think?” Big cheers.11:31AM “以上就是我要告訴大家的關(guān)于iPhone 4的8大亮點。你們感覺怎么樣？我想這超出很多人的想象吧。你覺得呢？”巨大的掌聲。

11:32AM “We'll, we're really pleased with it.But there is one more thing.” Whoa--the lights just went up along the side of the stage.11:32AM “我們很興奮，真的很高興。但是還有一件事。”哇，場邊的燈光亮起來了。

11:32AM “So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive...and I'm going to do the same thing now.” Boom, video call.11:32AM “2007年我們發(fā)布了一代iPhone。我當時給Jony Ive打了個電話。。今天我要再給他打一個。”噢，視頻通話！11:33AM Wow, ha!Jony Picked up!11:33AM 哈哈，Jony Ive接電話了！

11:33AM Whoa it froze up for a second.“Now it never freezes up...did you all turn off your WiFi?” 11:33AM 剛開始卡了幾秒。“現(xiàn)在不會再卡了。你關(guān)掉了你的WIFI嗎？” 11:33AM “Hi Jony--how are you?” 11:33AM “嘿，Jony--你怎么樣？”

11:35AM “You know I grew up with the Jetsons...and video calls...and now it's real.What about you?” Jony: “I grew up with the same thing, and it's real now!” Steve: “It is real...especially when people turn off their WiFi.” Jony: “We've had to wait an awful long time for this to become reality.” Steve: “Okay, let's have lunch soon.” 11:35AM “大家知道的我看著‘Jetsons’長大的??那么視頻電話??現(xiàn)在成

真了。你呢？”Jony：“我也是一樣看著‘Jetsons’長大的，現(xiàn)在真的變成現(xiàn)實了！”Steve：“沒錯??特別是當這里的人把WIFI關(guān)掉之后。”Jony：“我們可是等待這一時刻很久了。”Steve：“是啊，我們過段時間一起吃午飯吧。” 11:35AM It's called FaceTime.WiFi only.iPhone 4 to iPhone 4.No setup.11:35AM 這叫做FaceTime。只有在WIFI下可以使用。iPhone 4與iPhone 4之間互通，且不需要任何設(shè)置。

11:36AM “The video and audio quality is great.Now it's going to be WiFi only in 2010.We need to work a little bit with the carriers...” 11:36AM “視頻和音頻的質(zhì)量都很棒。而在2010年它只可以使用WIFI，我們還在和運營商溝通使用其他的網(wǎng)絡(luò)方式??”

11:36AM “So FaceTime video calling.We're really happy with this.” 11:36AM “那么FaceTime視頻電話。我們很高興能擁有它。”

11:37AM “We made a little video to show some of the ways people might use it.” 11:37AM “我們做了個短片來掩飾人們可能如何使用這個功能。” 11:37AM Ah ha...it's the Sam Mendes commercial!11:37AM 啊哈??是Sam Mendes的廣告！

11:37AM A daughter graduating and talking to her mother!11:37AM 女兒的畢業(yè)式并和母親對話！

11:38AM Wow.You can flip the image to the rear camera.This commercial is pretty intense.11:38AM 哇。你可以切換到后置攝像頭。這個廣告相當不錯。

11:38AM Wow--very cool.Two people speaking in sign language on the phone.We're getting a little choked up!That's a pretty cool use.11:38AM 哇，很酷，兩個人可以通過手機用自己的語言直接溝通啦，真的很不錯！11:39AM “This is one of the moments that reminds us of why we do what we do.” 11:39AM “這是一個提醒我們?yōu)榱耸裁醋鍪裁吹臅r刻。”

11:39AM “Now it's based on a handful of standards...but this is going to be an open industry standard.” 11:39AM “現(xiàn)在，它是基于幾個標準的??但很快，這將會成為開放的行業(yè)標準。”standard.“

11:40AM ”So FaceTime...that's number 9.So that is the iPhone 4.We think it's the biggest leap we've taken since the original.“

11:40AM “那么FaceTime??就是第9項。那么這就是iPhone 4。我們認為它是自從iPhone第1代到目前為止，改革最多的一次。”

11:41AM ”Pricing--there's two colors.White and black.Pricing--$199 for 16GB, $299 for 32GB.“ 11:41AM “定價——有兩種顏色。白和黑。16G和32G的價格分別是$199和$299。11:41AM ”AT&T is going to make an incredibly generous upgrade offer.If your contract expires at any time in 2010, you can upgrade to the iPhone 4.You can get it up to six months early.“ 11:41AM “AT&T將會提供一個非常優(yōu)惠的升級購買價格。只要你的合約在2010年的任何時間到期，你就可以升級到iPhone 4。也就是說你可以提前6個月拿到它。”

11:42AM ”So what's our lineup look like? 3GS is now $99.These go on sale June 24th.“ 11:42AM 那么我們的計劃是怎么樣的？3gs現(xiàn)在的簽約價是99美金，在6月24號以后依然保持這個價格。

11:42AM ”Pre-orders start a week from tomorrow.And we're shipping in 5 countries.In July we're shipping in 18 more.“ 11:42AM 預(yù)定iphone4的時間15號，我們投遞在計劃內(nèi)的5個國家，從7月開始會增加到18個國家。

11:43AM ”Now there's some accessories.A Dock.We have a case--we call it a Bunker.“ 11:43AM 現(xiàn)在多了一個附件，一個底座，我們稱之為地堡。

11:44AM ”And they come in colors...those are $29.And I'd like to talk for minute about iOS 4 upgrades.For the 3G, not all the features are supported, same with the iPod touch, and this excludes the first generation.Upgrades are free for all these products.“ 11:44AM 將會有不同的顏色，分別價格為29美金。在這，我還是很想再說一下關(guān)于iphone 4。0操作系統(tǒng)的升級優(yōu)惠，對于3g用戶，不是所有的都能夠被支持。ipod touch里，除了第一代不能夠被支持外，其他的都免費得到升級。11:45AM ”We finally found a way to get them for free to our iPod touch users.“ 11:45AM 最后我們?yōu)閕pod使用者找到了一個免費升級的方法。11:45AM ”So that is iPhone 4 and iOS 4.We have a video.11:45AM iphone 4和最新的操作系統(tǒng)我們都有視頻。

11:45AM Ah...Jony Ive is pontificating!“This is so much more than just another product.” 11:45AM Jony Ive是非常有.影響的，這比任何產(chǎn)品都有更大的影響力。11:46AM Joswiak: “FaceTime is going to change the way we communicate forever.” Forever? Forever ever? 11:46AM facetime將會永久性的改變我們的交流方式，永久性的？沒錯，永久性的。

11:47AM “I can't believe this is real.That this is actually happening.” Hey people using video chat over 3G all over the world--does it feel that way? 11:47AM 我都不敢相信這竟然是真的，但這確實發(fā)生了。當人們使用了我們的視頻聊天發(fā)出的驚嘆

11:49AM Gotta admit, this video is making this thing look extremely attractive.11:49AM 他們在展示保護套的制作過程

11:49AM They've shown how the casing is produced.11:49AM 我們的這個視頻聊天將非常吸引大眾的眼球。11:49AM And now...the A4 part!11:49AM 現(xiàn)在，輪到我們的a4處理器環(huán)節(jié)了

11:50AM “We developed a glass that's 30 times harder than plastic.” 11:50AM 我們開發(fā)的這種玻璃材料的硬度，是普通塑料的30倍

11:51AM “This is going to change everything...all over again.” 11:51AM 這將會帶來任何過往都不曾比及的改變，前所未有的再次顛覆般的奇跡 11:53AM “I put up this slide a little earlier this year.It represents what Apple is all about.We're not just a tech company.Apple is more than that.It's tech and humanity.It's the hardware and the software working together.It's not just a great new camera system, it's the editing too, it's not just a front-facing camera, it's that plus 18 months of work on the software side.It's the complete solution, so all of us don't have to be system integrators.” 11:53AM 我在今年早些時候就演示過這些。這代表了究竟什么才是Apple。我們不僅僅是一個科技公司。Apple并不僅限于此。Apple是科技和人性化、是硬件和軟件的完美結(jié)合。這個并不只是一個新的拍照設(shè)備，更是一個編輯系統(tǒng)。這個不僅是一個前置攝像頭，更是結(jié)合了18個月軟件開發(fā)的結(jié)晶。這是一個完美的解決方案，因此我們沒有必要成為一個生硬系統(tǒng)化的公司

11:53AM “I urge you to get your hands on one of these and see it for yourself.I just want to say thanks to the teams that have worked their tails off to create these products.” We think we know where this is going.11:53AM 我急切希望你們能夠很快都能拿到一臺，并且好好仔細觀察一下。我只想對我們的團隊說一聲謝謝，感謝他們辛苦勞動創(chuàng)造了這些產(chǎn)品。我們認為我們知道該向哪里發(fā)展

11:53AM Jobs is listing off team members to applause...11:53AM Jobs正在列出這些被稱贊的團隊成員

11:55AM “And all the rest of the family that just supports us in a thousand ways...awesome job.So this our new baby, I hope you love it as much as we do.Thank you very much.” 11:55AM “其它的家庭通過各種不同的方式支持著我們。。這很偉大。這就是我們的新寶貝。我期待你們會和我們一樣喜歡它。萬分感謝。”

申博官方網(wǎng)站，申博sunbet開戶

http://www.tmdps.cn iywIwf3RLZp1

第二篇：2007喬布斯首款iPhone發(fā)布會演講稿

2007喬布斯首款iPhone發(fā)布會演講稿

Thank you for coming.We’re going to make some history together today.So,welcome to Mac-world.You know,it was just a year ago that I was up here and announced that we were going to switch to Intel processors.A huge,heart transplant to Intel microprocessors.And I said that we would do it over the coming 12 months.We did it in seven months,and it was the—it’s been the smoothest and most successful transition that we’ve ever seen in the history of our industry.And it was because we made a beautiful,seamless version of OSX for Intel processors.And our team created Rosetta software which lets you run Power-PC apps on top of OSX on Intel processors.Our hardware team got to cranking out a new Mac with Intel processors every month,and we completed this transition in seven months.But we didn’t do this alone.We did this with the help of a lot of folks.Our new colleagues at Intel really helped us.Thank you very much.Our third-party developers rapidly moving their apps to universal versions to run at native speeds on Intel processors.Thank you very much.And most of all,our users.The minute you saw these lightning-fast machines,you bought‘em.And we’ve had an extremely successful year,and I want to thank our users very much.Now,as many as you know,our retail stores have for a while been selling over half their Macs to people who have never owned a Mac before:switchers.Well,I’m pleased to report that now,in the U.S.,Macs selling through all channels,over half of them are selling to people who have never owned a Mac before.It’s not just limited to our retail stores anymore.Half the Macs we’re selling in the U.S.We are picking up lots and lots of new members of the Mac family,and we couldn’t be happier.As a matter of fact,here’s one that might be coming on soon.Jim Allchin at Microsoft was quoted recently as saying if he didn’t work for Microsoft,he would buy a Mac,and he’s retiring soon,so I’ve alerted our Seattle stores to keep an eye out for him and give him really good service.You know,Vista’s coming out,and you know our ads with the Mac guy and the PC guy,we made a little ad for Vista,and I’d love to show it to you now,if you’d like to see it.[Apple ad] So,2007 is going to be a great year for the Mac.But this is all we’re going to talk about the Mac today.We’re going to move on to some other things and over the course of the next several months we’re going to roll out some awesome stuff for the Mac.But for today,we’re going to move on.So,the first thing I like to do is give you an update about our music business.As you know,we’ve got the iPod,best music player in the world.We’ve got the iPod nanos,brand new models,colors are back.We’ve got the amazing new iPod Shuffle.The iPod,in addition to being the world’s best MP3 player,has become the world’s most popular video player,and by a large margin.The iPod Nano is the world’s most popular MP3 player,by a wide margin.And the new shuffle is the world’s most wearable MP3 player.So we had an incredible line-up for this holiday season,all refreshed and new products.Now I’d like to tell you a few things about iTunes now that are pretty exciting.Number one,we have crossed a major milestone.We have sold over 2 billion songs on iTunes.It’s amazing.Now,there was an article recently that said iTunes sales had slowed dramatically.I don’t know what data they’re looking at,but this is our data,and what we see is iTunes sales were really up this year.It took us over three years to get to a billion songs.We got our second billion in 10 months in 2006.And growing off an over 600 million song base,we doubled it in 2006.So we couldn’t be happier with the growth rate of iTunes and selling 2 billion songs.Now,we are selling over 5 million songs a day now.Isn’t that unbelievable?That’s 58 songs every second of every minute of every hour of every day.And the last time we talked to you,we said that we were the 5th largest music reseller in the U.S.Now all these other guys sell music on CDs,and of course we sell it online.But if you add up all the music that’s sold,we were the fifth-largest reseller.Because of the growth of iTunes,I am pleased to report that we have now passed Amazon.We sell more music than Amazon,and we are now number four.And you can guess who our next Target might be.So that’s an update for music.Now I want to talk about TV shows.We’ve got awesome TV shows on iTunes.As a matter of fact we have over 350 TV shows that you can buy episodes from on iTunes.And I’m very pleased to report that we have sold now 50 million TV shows on iTunes.Isn’t that incredible? Now,let me go on to movies.When we started with television shows,the pioneering partner we had was the Walt Disney Co.They decided to throw in with us and sell TV shows,and boy did it work.Well,when we decided to sell movies,they were right with us there again as our pioneering partner to sell movies.And I am really pleased to announce that in the first four months of selling movies,we have sold 1.3 million movies on iTunes,which I think has exceeded all of our expectations.And today,we have a new partner joining the Walt Disney Co.to sell movies on iTunes,and that is Paramount.We’re thrilled because they have some awesome movies.Let me just show you a few of the titles here that are going up as we speak.All six Star Trek movies.So we are going to be moving up from the hundred movies we’ve offered so far to over 250 movies now offered on iTunes.These are getting up as fast as we can over the next week or so.And we hope to be adding even more movies as other studios throw in with us as 2006 rolls on.So that’s an update on iTunes.Now,as I said,we had a very strong lineup of music players for this holiday season.We always have stiff competition.That’s just part of this business.And we had a new competitor this past holiday season,which was,of course,Microsoft’s Zune.So how’d they do?Well,we don’t have data for December yet,because it’s not out till next week or the week after,I forget.But we have data for November,which was their launch month,should have been real big.And they garnered 2 percent market share.Two percent market share.iPod had 62 percent market share,and the rest had 36.Again,we don’t have data for December.We know we went up quite a bit in December in terms of market share.And we’ll find out how they did.But 2 percent in their launch month.So,no matter how you try to spin this,what can you say?So that’s an update on how we’re doing in the new music business,and we’ve got a few new ads for iPods.You know,we work with some of the greatest folks to create advertising.And they created this wonderful ad that I’d love to show you right now,so let me go ahead and roll it.[Ad plays] Now,just to let you in on our process a little bit,these guys are incredibly creative,they couldn’t stop,and they took the same song,which is an up-and-coming British pop group,and they took the same dancers,and they did some different animation,and they came up with what you’re about to see.[Ad plays] Isn’t that great?So,those will be running shortly.And that is an update to our music business.Now,I’d like to talk about a product we introduced in September.The code name was iTV.We have a new name for it.It’s called Apple TV.But you should either go with your code name,like we did with the Mac,or you should pick a code name quite a bit—a real name quite a bit different than your code name,so I’ll probably stumble and call this iTV five times today by mistake.I apologize.So Apple TV.Apple TV is a way to enjoy your media on your big screen TV.So let’s backtrack and talk about what we did when we previewed this in September.You can buy great content on the iTunes music store.Movies,TV shows and music,of course.And you can download it to your computer,be it a PC or a Mac.I’m going to use a Mac here.You can put other content on your computer from other places,of course.And you can put that content on your iPod,right?Now,you can go out and buy a wide-screen TV,hook up an Apple TV to it,and wirelessly transmit that content from your PC to your Apple TV and watch it on your big screen TV.It’s that simple.Right?It’s that simple.So,this is it.Let’s take a look around the back at the connectors to refresh ourselves.We have a power connector,USB 2,and Ethernet.And we have wi-fi wireless networking built in.And then we have ways to get video out.An HDMI connector,which is digital audio and video.Or component video and analog and digital audio.Right?All out the back.Most people,however,will just use these three.They’ll plug it in.There’s no power brick necessary.And they’ll hook up an HDMI cable to their wide-screen TV,and they’ll use wireless networking to get their content.So it’s really,really easy to use.Let me tell you a little more in-depth about what this box does.First of all it delivers up to 720p high-definition video.Right?Number one.Number two,it’s got a 40 gigabyte hard-drive inside of it.So it will store up to 50 hours of video.Which comes in handy for something I’m about to show you.And it has 802.11 wi-fi wireless networking,and it’s got all three of the popular standards.It’s got B,G,and the new Draft N standard,which is really,really fast.And it’s got an Intel processor in it,so it’s got the processing horsepower to do the kinds of user interfaces we like to do.So it’s a really cool box.It works with video,music and photos.It was designed for wide-screen TVs.It’s got wi-fi wireless networking,internal 40 gig hard drive.You can auto-synch your content from one computer.And you can stream content from up to five computers.So let’s examine this in a little more detail.Auto-synch from one computer.What does this mean?It means you can take one of the computers in your house,and right from iTunes,just like you would set up an iPod,you could set up your Apple TV.And you can set up your Apple TV to say,oh,take my ten most recently purchased unwatched movies and automatically put them on the hard drive of Apple TV.So that whenever I walk up to Apple TV,they’re there.Right?So let me show you,I’m going to do this with six TV shows.They just automatically,whenever I buy them,they just automatically will stream in the background to Apple TV and be stored on the hard drive.Right?So whenever I go to watch something,they are there.Now,I can also stream from up to five computers.In this case,I’m going to take content from five computers,and I can watch it on Apple TV but I will not store it on the hard drive.So you can just stream it live and watch it from other computers in the house.Or if your neighbor comes over with a notebook and they’ve got something cool that you want to watch on your widescreen TV.Again,PCs or Macs,I just choose the computer that I like.So,this is Apple TV,and why don’t we go ahead and show it to you?You can control it with this very simple remote.So let’s go see a demo.This is the screen saver.Takes all your photographs here and just puts them on your TV and they’re gorgeous,because as you know,photography these days is high-def,with these amazing digital cameras that we have.So,let’s go into the main menu of iTV,and here’s what it looks like.We’ve got movies,TV shows,music,podcasts,photos.So let’s go into movies here.And we go into movies.And we have all my movies that are stored on iTV,as well as the iTunes top movies.I can go see what’s selling on iTunes and stream it down and watch it on iTV.I can also look at theatrical trailers.Again,this is not stored on iTV.This is actually coming over the live Internet.Into my house through my Internet gateway,wirelessly to i—to Apple TV,and I can watch theatrical trailers streaming from Apple.com.So let’s go in here,and watch a cool trailer.There’s one called the Good Shepherd.So let’s watch this,I just click on it,and this is streaming live from Apple.com.[Movie trailer] So you get the idea.You can sit on your couch and watch theatrical movie trailers with iTV.Now,let’s back up here,and let’s go play a movie.We’ve got Zoolander here.Let’s go play a little part of Zoolander.One of our new Paramount movies.[Movie clip] Isn’t this great?So,that’s movies,and let’s go take a look at TV shows here.It’s,again,incredibly cool.Let’s go into“Heroes,”a really great new show,and let’s play an episode called Better Halves.[TV clip] OK,well,that’s TV shows.Now let me show you music.You know,iTV,of course is—Apple TV is primarily for video,but it turns out it’s awesome for listening to music on your home theater system,as well.We think a lot of people are going to buy it for that.So we’ve got music here,we’ve got the iTunes top music,top music videos.And let me go down into playlist here.We’ve got a favorites playlist,I’ll go into that.And I’ll just shuffle some songs,because I want to show you what it’s like when you’re playing music here.[Music plays] So it does that so it doesn’t burn a hole in your plasma TV there.And we can go ahead and just go to the next track here.So that’s what it’s like to play music.Alright.So now let’s go to photos.Again,your photos are high-def.These new digital cameras are awesome.And so you can just,again,move your photos to iTV or stream them over,over wireless networking.And see your photos right on your TV.So as an example,here’s a photo album I made of…just beautiful.So you get the idea.It’s really cool to watch photos on your widescreen TV.Now,what I’ve been demonstrating so far is primarily content that has been synched to Apple TV from my computer and I’d like to show you what it’s like when you want to connect to someone else’s computer.Let’s say Phil Schiller my neighbor comes over and he’s got his MacBook.Phil,what do you have on your MacBook.You got some content we could watch? [Demo with Phil Schiller] Well,let me just go down here to sources,and here’s the Apple TV that I’ve been playing off the hard drive of,and I just say I want to connect to a new iTunes right here,and iTunes is running on Phil’s machine.It says type in this PIN,for security reasons,and Phil types in the PIN into his MacBook.They’re fully authenticated now,and there’s Phil’s MacBook right up there and I push it,and now I’m going to be looking at the content right off of Phil’s MacBook and what do you want to watch,Phil? Alright,here we go.…Alright go to 30 Rock here.…Jack meets Dennis,OK,great.Here we go.We’re streaming off of Phil’s MacBook to this Apple TV live.[TV clip] Thank you Phil.That is Apple TV.So we think this is pretty cool Apple TV.Movies,TV shows,music and photos all on your widescreen TV.Really excited about it.So Apple TV is going to be priced at$299.Right?$299 for all this built in.And we’re going to be shipping them next month,in February,and we are taking orders starting today.So,Apple TV.Enjoy your media on your big-screen TV.We think this is going to be really something quite special Apple TV.This is a day I’ve been looking forward to for two-and-a-half years.Every once in a while,a revolutionary product comes along that changes everything.And Apple has been—well,first of all,one’s very fortunate if you get to work on just one of these in your career.Apple’s been very fortunate.It’s been able to introduce a few of these into the world.1984,introduced the Macintosh.It didn’t just change Apple.It changed the whole computer industry.In 2001,we introduced the first iPod,and it didn’t just change the way we all listen to music,it changed the entire music industry.Well,today,we’re introducing three revolutionary products of this class.The first one is a widescreen iPod with touch controls.The second is a revolutionary mobile phone.And the third is a breakthrough Internet communications device.So,three things:a widescreen iPod with touch controls;a revolutionary mobile phone;and a breakthrough Internet communications device.An iPod,a phone,and an Internet communicator.An iPod,a phone…are you getting it?These are not three separate devices,this is one device,and we are calling it iPhone.Today,Apple is going to reinvent the phone,and here it is.No,actually here it is,but we’re going to leave it there for now.So,before we get into it,let me talk about a category of things.The most advanced phones are called smart phones,so they say.And they typically combine a phone plus some e-mail capability,plus they say it’s the Internet.It’s sort of the baby Internet,into one device,and they all have these little plastic keyboards on them.And the problem is that they’re not so smart and they’re not so easy to use,and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis,phones,regular cell phones are right there,they’re not so smart,and they’re not so easy to use.But smart phones are definitely a little smarter,but they actually are harder to use.They’re really complicated.Just for the basic stuff people have a hard time figuring out how to use them.Well,we don’t want to do either one of these things.What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been,and super-easy to use.This is what iPhone is.OK? So,we’re going to reinvent the phone.Now,we’re going to start with a revolutionary user interface.It is the result of years of research and development,and of course,it’s an interplay of hardware and software.Now,why do we need a revolutionary user interface.Here’s four smart phone,right?Motorola Q,the BlackBerry,Palm Treo,Nokia E62—the usual suspects.And,what’s wrong with their user interfaces?Well,the problem with them is really sort of in the bottom 40 there.It’s this stuff right there.They all have these keyboards that are there whether or not you need them to be there.And they all have these control buttons that are fixed in plastic and are the same for every application.Well,every application wants a slightly different user interface,a slightly optimized set of buttons,just for it.And what happens if you think of a great idea six months from now?You can’t run around and add a button to these things.They’re already shipped.So what do you do?It doesn’t work because the buttons and the controls can’t change.They can’t change for each application,and they can’t change down the road if you think of another great idea you want to add to this product.Well,how do you solve this?Hmm.It turns out,we have solved it!We solved in computers 20 years ago.We solved it with a bit-mapped screen that could display anything we want.Put any user interface up.And a pointing device.We solved it with the mouse.We solved this problem.So how are we going to take this to a mobile device?What we’re going to do is get rid of all these buttons and just make a giant screen.Now,how are we going to communicate this?We don’t want to carry around a mouse,right?So what are we going to do?Oh,a stylus,right?We’re going to use a stylus.No.Who wants a stylus.You have to get em and put em away,and you lose em.Yuck.Nobody wants a stylus.So let’s not use a stylus.We’re going to use the best pointing device in the world.We’re going to use a pointing device that we’re all born with—born with ten of them.We’re going to use our fingers.We’re going to touch this with our fingers.And we

have

invented

a

new

technology

called multi-touch,which is phenomenal.It works like magic.You don’t need a stylus.It’s far more accurate than any touch display that’s ever been shipped.It ignores unintended touches,it’s super-smart.You can do multi-finger gestures on it.And boy,have we patented it.So we have been very lucky to have brought a few revolutionary user interfaces to the market in our time.First was the mouse.The second was the click wheel.And now,we’re going to bring multi-touch to the market.And each of these revolutionary interfaces has made possible a revolutionary product—the Mac,the iPod and now the iPhone.So,a revolutionary interface.We’re going to build on top of that with software.Now,software on mobile phones is like baby software.It’s not so powerful,and today we’re going to show you a software breakthrough.Software that’s at least five years ahead of what’s on any other phone.Now how do we do this?Well,we start with a strong foundation.iPhone runs OSX.Now,why would we want to run such a sophisticated operating system on a mobile device?Well,because it’s got everything we need.It’s got multi-tasking.It’s got the best networking.It already knows how to power manage.We’ve been doing this on mobile computers for years.It’s got awesome security.And the right apps.It’s got everything from Cocoa and the graphics and it’s got core animation built in and it’s got the audio and video that OSX is famous for.It’s got all the stuff we want.And it’s built right in to iPhone.And that has let us create desktop class applications and networking.Not the crippled stuff that you find on most phones.This is real,desktop-class applications.Now,you know,one of the pioneers of our industry,Alan Kaye,has had a lot of great quotes throughout the years,and I ran across one of them recently that explains how we look at this,explains why we go about doing things the way we do,because we love software.And here’s the quote:“People who are really serious about software should make their own hardware.”Alan said that 30 years ago,and this is how we feel about it.And so we’re bringing breakthrough software to a mobile device for the first time.It’s five years ahead of anything on any other phone.The second thing we’re doing is we’re learning from the iPod,synching with iTunes.You know,we’re going to ship our 100 millionth iPod this year,and that’s 10s of millions of people that know how to synch these devices with their PCs or Mac and synch all of their media right on to their iPod.Right?So you just drop your iPod in,and it automatically synchs.You’re going to do the same thing with iPhone.It automatically synchs to your PC or Mac right through iTunes.iTunes is going to synch all of your media onto

your

iPhone.Your

music,your

audio books,podcasts,movies,TV shows,music videos.But it also synchs a ton of data.Your contacts,your calendars and your photos,which you can get on your iPod today,your notes,your bookmarks from your Web browser,your e-mail accounts,your whole e-mail set-up.All that stuff can be moved over to your iPhone completely automatically.It’s really nice.And we do it through iTunes.Again,you go to iTunes and you set it up.Just like you’d set up an iPod or an Apple TV.And you set up what you want synched to your iPhone.And it’s just like an iPod.Charge and synch.So synch with iTunes.Third thing I want to talk about a little is design.We’ve designed something wonderful for your hand,just wonderful.This is what it looks like.It’s got a three-and-a-half-inch screen on it.It’s really big.And,it’s the highest-resolution screen we’ve ever shipped.It’s 160 pixels per inch.Highest we’ve ever shipped.It’s gorgeous.And on the front,there’s only one button down there.We call it the home button.Takes you home from wherever you are.And that’s it.Let’s take a look at the side.It’s really thin.It’s thinner than any smart phone out there,at 11.6 millimeters.Thinner than the Q,thinner than the BlackJack,thinner than all of them.It’s really nice.And we’ve got some controls on the side,we’ve got a little switch for ring and silent,we’ve got a volume up and down control.Let’s look at the back.On the back,biggest thing of note is we’ve got a two-megapixel camera built right in.The other side,we’re back in the front.So let’s take a look at the top now.We’ve got a headset jack.3.5 millimeter all your iPod headphones fit right in.We’ve got a place,a little tray for your SIM card,and we’ve got one switch for sleep and wake.Push it to go to sleep,push it to wake up.Let’s take a look at the bottom.We’ve got a speaker,we’ve got a microphone,and we’ve got our 30-pin iPod connector.So that’s the bottom.Now,we’ve also got some stuff you can’t see.We’ve got three really advanced sensors built into this phone.The first one is a proximity sensor.It senses when physical objects get close,so when you bring iPhone up to your ear,to take a phone call,it turns off the display,and it turns off the touch sensor,instantly.Well,why do you want to do that?Well,one to save battery,but two,so you don’t get spurious inputs from your face into the touch screen.Just automatically turns them off,take it away,boom,it’s back on.So it’s got a proximity sensor built in.It’s got an ambient light sensor built in,as well.We sense the ambient lighting conditions and adjust the brightness of the display to match the ambient lighting

conditions.Again,better

user

experience,saves power.And the third thing that we’ve got is an accelerometer,so that we can tell when you switch from portrait to landscape.It’s pretty cool.Show it to you in a minute.So three advanced sensors built in.So,let’s go ahead and turn it on.This is the size of it.It fits beautifully in the palm of your hand.So,an iPod,a phone,and an internet communicator.Let’s start with the iPod.You can touch your music.You can just touch your music,it’s so cool.You’ve got a widescreen video.You can find your music even faster.Gorgeous album art on this display.Built-in speaker,and,why not?Cover flow.First time ever on an iPod.So rather than talk about this some more,let me show it to you.Alrighty.Now,I’ve got some special iPhones up here,they’ve got a little special board in them so I can get some digital video out,and I’ve got a little cord here which goes up to these projectors,so I’ve got some great images,and you get to see what it really looks like.So,let me,I’ve got a camera here so you can see what I’m doing with my finger for a few seconds.And let me go ahead and get that picture within picture up.I’m going to go ahead and just push the sleep/wake button and there we go,right there.And to unlock the phone I just take my finger and slide it across.Want to see that again?We wanted something that you couldn’t do by accident in your pocket.Just slide it across.Boom.And this is the home screen of iPhone right here.And so if I want to get in the iPod,I just go down to that lower right hand corner and push this icon right here,and boom,I’m in the iPod.I want to get home,I push the home button right here,and I’m home.Back in the iPod.Now,here I am you see five playlists across he bottom.Playlists,songs,videos and more.I’m in artists right now.Well,how do I scroll through my lists of artists?How do I do this?I just take my finger,and I scroll.Isn’t that cool?A little rubber banding up when I run off the edge.And if I want to pick somebody,let’s say I want to pick the Beatles,I just tap them,and here’s the Beatles songs with their albums right here.If I want to play Sgt.Pepper’s I just hit Sgt.Pepper’s right there,and“A Little Help From My Friends.”Look at this gorgeous album artwork here.Of course,I’ve got a volume control.Now,I’ve got a little button up in the corner right here,you can see in the upper right-hand corner,I can hit that and flip the album art around.There’s all the other songs back here.And I can play“Lovely Rita”if I want to.Flip back around.Very simple.Right,I can set some stars back here just by setting the arrows.That’s a five star album.Isn’t that cool?Yeah,it’s pretty nice.Now,let me show you something else.I just take my unit here,and I turn it landscape mode,oh,look what happens!I’m in cover flow.Let’s go into Dylan here,let’s play“Like a Rolling Stone.”I just thumb through,just thumb through my albums.It’s real easy.Anytime I find something I like,I just turn it around,and play something.It’s that easy.It’s that simple.Isn’t that great?Alright.I could play with this for a long time.Again,I’ve got playlists here.I can go into my playlists.I’ve got artists.I’ve got songs.I’ve got more over here.I’ve got albums.I’ve got a great album view again that shows all my album artwork if I want.And I’ve also got audio books and compilations and things like that.I’ve also got videos here.So I push videos and I’ve got a video podcast loaded on,and a music video.And I’ve got a TV show and a movie,and I’d just like to show you the TV show here.This is an episode from The Office.All videos we look at in landscape.[Video plays] We have touch controls on here,of course.Isn’t that awesome?Isn’t that awesome? Now I want to show you a movie playing.Let’s play Pirates of the Caribbean,the second one.Great movie,by the way.[Movie plays] Now this is a widescreen movie so I just double-tap and I can see the whole thing here,or I can fill up the screen,whichever I like.And again,I’ve got on-screen controls here.Isn’t this cool?So we can be watching feature-length movies just like this.Alrighty.So that is the iPod.Pretty cool,huh?We’ve just started.So again,touch your music to scroll through your songs,scroll through your playlists.It’s incredible.Widescreen video like you’ve never seen on a portable device,160 pixels per inch,gorgeous screen quality,gorgeous album art,and cover flow.It’s the best iPod we’ve ever made.Again,some of the screen shots.It’s unbelievable.Here’s some album art I just put up,so you can see what it looks like.Just,no matter what you like,it looks pretty doggone gorgeous.And of course,cover flow and video,with on-screen controls.You know,I was showing this to somebody—I was giving a demo to somebody a while ago,who had never seen this before,inside Apple.And I finished the demo,and I said what do you think.They told me this,they said,You had me at scrolling.So,the iPhone with the most amazing iPod ever.You can now touch your music.So that’s the iPod.Now,let’s take a look at a revolutionary phone.We want to reinvent the phone.Now,what’s the killer app?The killer app is making calls!It’s amazing,it’s amazing how hard it is to make calls on most phones.Most people actually dial them every time.Most people don’t have very many numbers in their address book they use their recents as their address book.Right?How many of you do that?I bet more than a few.So,we want to let you use contacts like never before.You can synch your iPhone with your PC or Mac and bring down all your contacts right into your phone.So you’ve got everybody’s numbers with you at all times.We have something that’s going to revolutionize voice mail.We call it visual voice mail.Wouldn’t it be great if you had six voice mails if you didn’t have to listen to five of them first before you wanted to listen to the sixth?Wouldn’t that be great if you had random access voice mail?Well,we’ve got it.Just like e-mail you can go directly to the voice mails that interest

you.Excellent

audio

quality.iPhone

is

a quad-band,GSM plus Edge phone.We have decided to go with the most popular international standard,which is GSM.We’re on that bandwagon,headed on that roadmap,and plan to make 3G phones and all sorts of amazing things in the future.So,quad-band GSM plus edge,and of course we have wi-fi and Bluetooth 2.0 EDR built in,as well.So this is what it looks like when you get a call.This is what it sounds like.It’s one of our ring tones,you can pick of course.So,I want to show you four things.I want to show you the phone app,photos,got a calendar,and SMS messaging.The kind of things you would find on a typical phone,but in a very untypical way.So let’s go ahead and take a look.So let’s go to our phone first.You see that icon in the lower left-hand corner,the phone?I just push it right here,and boom,I’m in the phone.And I’ve got five buttons across the bottom:favorites,recents,contacts,keypad and voice mail.I’m in contacts,right now,again.How do I move around my contacts?I just scroll through them.And so,let’s say I want to make a call to Jony Ive.I can just push here,and I see Jony Ive’s context,with all his information:his three phone numbers,his e-mail,whatever else,his address,whatever else I’ve got.It’s all in one place.And if I want to call Jony,all I do is push his phone number.I’ll call his mobile number right now.And now,we are calling Jony here.Hey,Jony,how you doing?Well,it’s been 2.5 years,and I can’t tell you how thrilled I am to make the first public phone call with iPhone.I remember when we first started working on this,and it’s just unbelievable.Woah,what is this?I’ve got another call coming in.Jony,can I put you on hold for a minute?So I put Jony on hold and…

[Schiller says:Hey,Steve,I wanted to be the first call!“] Sorry Phil!As you can see,it’s put Jony on hold,and Phil,I can just touch Jony and bring Jony back.Hey,Jony are you there?Hey listen,Phil called.Do you mind if I conference him in? [”I guess so,“I’ve says] You can see the button has changed to merge calls right there in the middle,so I just push that right here,and now,I’ve created a conference call.Jony,you there?Phil,you there?[Yes.] So here we are,and listen I gotta get back to my keynote,so if I want to do that,I just touch this arrow right here,and I’m going to go ahead and take Jony private here and put Phil on hold.Jony,do you have anything to say on the first phone call? [”It's not too shabby is it?"Ive says] It’s not too shabby.You take care.And I end this call.Phil’s on hold.I take him off of hold.Phil,thanks very much,I’ve got to get back to the keynote now.Alrighty.So,now I’ve also got a way to make a list of favorites here,from my most-often called numbers so I can just touch it once and dial the number.And I might want to add somebody to favorites,so let’s say I want to add Phil Schiller,I just push that plus button in the upper right-hand corner right there,and up pop my favorites,and I can just go to S is here and there’s Phil,so Phil Schiller is right there.And I’ll put,let’s say I want to put Phil’s work number,and it’s added Phil,right there you see favorites.I can edit favorites by pushing the edit button in the left-hand corner,and I can move Phil up if I want to,maybe to the top.And let’s see,Tony’s changed his number I’ve got to update this anyway,so I’m going to get rid of that and I can just remove Tony.Boom,there we go.It’s that simple to edit these things.Very,very easy.I’ve got recents right here,which is all my recent phone calls.If I want to see the ones I’ve missed,which are in red,I can just go up and touch that button at the top,and boom,those are all the ones I’ve missed,and those are all the calls that I’ve placed or have gotten.If I want to dial the phone,if I’m real last-century,I can push keypad here,and I can dial a call just with…oops,called four,sorry.Wrong number.408-996-1010.And it formats the numbers and if I want to,I can just keep dialing,let’s say it’s a European number,and the numbers just keep getting smaller,real simple.Very simple to dial with the keypad.Now let me show you visual voice mail.This is so cool.This is a collaboration that we’ve done,which I’ll talk more about later,and it allows us to have random access voice mail.Go directly to the voice mails we want.So as an example,I come to my voice mail,and I say,oh,there’s one by Al Gore.I want to hear that one.I just push it.[Congratulatory message from Al Gore plays.] Now,if I want to call Al back right now,I can just push that call back button.But I want to listen to one from Tim Cook that I’ve got here,so let me listen to Tim.[Message plays] Isn’t this awesome.And so I’ve got voice mail how I want to listen to it,when I want to listen to it,in any order I want to listen to it with visual voice mail.So that is a quick tour of the phone app.Now what I want to do is show you SMS texting.So I just go to that SMS icon in the upper-left-hand corner and push it.And I not only have SMS texting,but I have multiple sessions.So I can be carrying on conversations with people,and every time I get messages from them,I can be alerted to that,and go check it out.As an example here,I’ve got Eddie Q and I’ve been carrying on a conversation with Eddie,and I just tap this,and here’s the conversation I’ve been carrying on right here.And if there’s a new message it will tell me.And so there’s a new message from Phil,and let’s see the conversation was what.[SMS messages] And I’ve got this little keyboard which was phenomenal.It does error prevention and correction.Not that I won’t make some,I probably will.But it’s actually really fast to type on.It’s faster than all these little plastic keyboards on all these smart phones.So I can just say sounds great,see you there.And I can send that.And there it is.It’s that simple.And when Phil messages me back,I’ll be alerted,I’ll see the dot,and I can just go pick up that conversation where it left off.If I want to send a message to Eddie or Scott,I just push this and send a message and go.It’s so simple.So that’s SMS messaging,and again,you’ve seen the keyboard,it’s pretty awesome.We’ll come back to that a little later.And the third app I want to show you as part of the phone package is photos.You know,we have a two-megapixel camera built in,as I said.We also have the coolest photo management app ever,certainly on a mobile device,but I think maybe ever.And so here’s our photos.I’m going to go into our photo library,and this is our library and again,I can just scroll through photos here with my finger.Pretty cool.Let me go to photo album,I’ll pick Italy,and I just,let’s start at the top.And to go through pictures,I just swipe them.I can just swipe through my photo library.There’s one that’s landscape.I can just turn my device and take a look at it.Pretty cool,huh?So I can even swipe when I’m in landscape here.Isn’t this awesome?The other thing I can do is I can take any of these pictures and I can make them bigger.So let me go ahead and get the camera back up.I can take my fingers and I can,we call it the pinch,I can bring them closer together and move them further apart to make it bigger or smaller.So I can just move them further apart and stretch the image.Isn’t that cool?I can move it around,and…isn’t that cool?And now what I can do is I can pick to make this my wallpaper.And of course,I could jigger it around then and just set the wallpaper,and now if I’m back at home and I go to sleep,when I wake up from here on out,until I reset it,that’s my wallpaper.Whenever I’m making a call,that’s what I’m going to see.Boom.There we go.So photos,SMS and the phone app.That is part of our phone package for iPhone.Get a call,again,just really great call management features,just scroll through contacts with your finger.All the information at your fingertips here.Favorites,last

century,visual

voice

mail.Calendar,SMS texting,incredible photo app,the ability to just take any picture and make it your wallpaper.It’s pretty unbelievable,and I think when you have a chance to get your hand on it,you’ll agree,we have reinvented the phone.OK.So,now,let’s take a look at an Internet communications device as part of iPhone.So what’s this all about?Well,we’ve got some real breakthroughs here.To start off with,we’ve got rich,html e-mail on iPhone.The first time really rich e-mail on a mobile device.And it works with any IMAP or POP e-mail service.You got your favorite mail service,it’ll likely work with it.And it’s rich text e-mail.We wanted the best web browser in the world on our phone,not a baby web browser or a WAP browser,a real Web browser,and we picked the best one in the world,Safari,and we have Safari running on iPhone.It is the first fully usable html browser

on

a

phone.Third,we

and

have

Google

is Maps.Maps,satellite images,directions traffic.This unbelievable,wait until you see it.We have widgets,starting off with weather and stocks.And this communicates with the Internet over EDGE and wi-fi.And iPhone automatically detects wi-fi and switches seamlessly to it.You don’t have to manage the network.It just does the right thing.Now,I want to take a second and talk about e-mail.We hook up to almost any IMAP or POP3 mail service.I just want to give you some examples.IMAP of course is the best because you can keep folders and all your e-mail on the server and access it from anywhere.Yahoo Mail is IMAP.Microsoft Exchange has an IMAP option.And obviously.Mac mail is IMAP,as well.POP3,Google Gmail,AOL Mail,and most ISPs are POP3 e-mail.Now,I want to take a minute and highlight one.Yahoo Mail.Yahoo Mail is the biggest mail service in the world.They have over a quarter billion users.Biggest e-mail service in the world,and today,we are announcing with Yahoo that they are going to provide free push IMAP e-mail to all iPhone customers.So,this isn’t just IMAP e-mail.It is push IMAP e-mail.So when you get a message,it will push it right out to the phone for you.Same as a BlackBerry.Free IMAP push e-mail from Yahoo.So we think this is a pretty big deal.So what I’d like to do now is I’d like to show you mail,Safari,Google Maps and widgets running on iPhone.So let’s go see.So let’s go into mail.Second icon from the left on the bottom there.I just touch it with my finger,and boom,I’m there.And so I’ve got an in-box here,and this is,by the way,running live on Yahoo IMAP e-mail.This stuff is coming off a Yahoo server somewhere up in the cloud.And so I can say James Vincent here sent me an e-mail.He’s a proud father,and there we go.And I can just scroll here.I’ve got in-line photos,rich text e-mail.So let’s look at another one.Phil Schiller.She loved the gift.Again,in-line photos,rich text,pretty nice.Shopping list,again,rich text right here.Pretty cool.Directions to Sushi Ron for tonight’s dinner.Now,iPhone of course parses out phone numbers and you can see there’s a phone number in blue.I can just touch it,and boom,I’m going to call this place.I don’t really want to call them so I’m going to end the call here.But you get the idea.And this last one,Ken Bereskin is one of our marketing folks.He just returned from Antarctica.Ken’s a great photographer,and he took all these great photos of penguins in Antarctica.Look at this,it’s great.Right in your e-mail,right on your phone.And if I want to by the way,I can look at my e-mail with a split view just like I do on my computer,and so I can select something here and just look at it down here if I want to peruse my messages real fast and just find that one message I was looking for.But I actually like the full-screen view.And of course,we have a standard in-box and drafts,and all sorts of folders you can put things in as well.So it’s real e-mail,just like you’re used to on your computer,right here on your phone.It’s extraordinary.And again,free IMAP e-mail from Yahoo.Now,let me go ahead and create an e-mail message.Show you what that’s like.So again,when I don’t need a keyboard it’s not there.When I do,it’s there.I want to send a message to,let’s say,Phil.I just type PH,and boom,Phil Schiller,it’s address completion and maybe I’ll send one to Scott Forrestal,as well,and there’s Scott right there,and let’s say the subject is dinner.Boom,and I just hit send.It sends that e-mail,and we’re done.So that is mail.Full desktop class e-mail running on a mobile device.All right,now I want to show you something incredible.I want to show you Safari running on a mobile device.So let’s go to the Web,and here we are.I’m going to load in,rather than apple.com here,a more universal site.I’m going to load in the New York Times,it’s kind of a slow site because it’s got a lot of images,but here we’re loading and we’re loading over wi-fi right now.And rather than just give you a WAP version of the New York Times,rather than giving you this wrapped version all around,we’re showing you the whole New York Times Web site,and there it is.Guess what I can do,I can just put this into landscape mode,and there it is right there.And I can scroll here if I want.Scroll up and down here.Still loading it in.There we go.Or I can just get back like this.Now,this is really great and I can see the whole page but of course I can’t read it.It’s a little too small.So I can get in with my fingers and pinch it but we have an optimization here.I can just double-tap on anything and it automatically fills up the screen with it.And I can just scroll around like this and scroll over here and I can even make this text bigger if I want to,and there it is.Just double-tap again to get back to the whole page.Isn’t this cool?Look at this.There is the New York Times.And again,any article I want,boom,there we go.Boom.Unbelievable.Now,you can look at multiple Web pages as well.You can have multiple Web pages open.So I just push this button in the lower-right hand corner.Shrinks it down,and I can add a new page if I want.And I’ll go to Amazon here out of my bookmarks.So let’s go to Amazon.And I love to go the DVD section of Amazon and see what DVDs are selling.I like it especially when Disney’s are in the top.And,so here’s Amazon,and even before the whole page is loaded on,I’m just going to double-tap on this,and I’m going to say let’s go to the DVD section here,and now it’s doing that.And here we are.And there’s a section over here in the right hand side,and these are top sellers,updated hourly.Oh look,Al’s Inconvenient Truth is number one.Alright.And here’s the other movies.Gray’s Anatomy,I like that.Pirates of the Caribbean.Fantastic.And so I’ve got this right here,and I can go back to the New York Times if I want.Zoom up to that picture so we can all see it.And again,isn’t this cool?Just go over there and get back to this one.I can get rid of it just by hitting the X.And there we go.Isn’t that incredible?Safari.You know,if you’ve ever used what’s called a Web browser on a mobile phone,you’ll know how incredible this is.I hope you’ll never really know,because it’s bad out there today,and this is a revolution of the first order,to really bring the real Internet to your phone.Let me show you something about widgets here.Let’s go to stocks right now,and we’re going to load stock information off the Web,and just right onto the phone here.Oh,look,Apple’s up!That’s great!Well,I could look at different graphs here if I want to.And that’s fantastic.Let’s look at the percentages here.Oh,good.Good good.So I’ve got stocks right here,and I can go look at the weather.Let’s see what it’s like outside.49 degrees,but it’s supposed to get to 61 today,so that’s good.We’ll just stay in here until it warms up.Now,I’ve got Paris right here.I can have as many of these as I want,so it’s nighttime in Paris.It’s actually warmer in Paris at night than it is here today.Wow.Aspen,well,no snow until later in the week.And Hawaii.Oh,it’s raining,that’s not good.Well,anyway,here’s four places.Hawaii,Aspen,Paris and San Francisco,and again,the weather widget.Now,to conclude with the Internet device section here,I want to show you something truly remarkable,which is,Google Maps on iPhone.I hit our maps application here and it’s coming up.And it shows us North America,and I’m going to go to Moscone West.That’s where we are right now.And here we are.Boom.That’s where we are.Now,what I’m going to do,is I’m going to go look for something.I’m going to certainly want a cup of coffee afterwards,so I’m just going to look for Starbucks,right?Starbucks,so I’m going to search for Starbucks,and sure enough,there’s all the Starbucks.Now,I can get a list of Starbucks here,and I can pick that one if I want,and I can even go look at that Starbucks,and there it is,and let’s give them a call.Good morning,Starbucks,how can I help you? Yes,I’d like to order 4,000 lattes to go,please.No,just kidding,wrong number.Thank you.Bye-bye.OK.Now,I can zoom in by just pinching if I want to.Or I can just double click to zoom in,and I get just higher and higher resolution versions of the map.So let’s go somewhere else here that I’ve got bookmarked.Let’s go to the Washington Monument.And so here’s Washington,D.C,and I could just double-tap and I’m going in a little further here,just double-tapping in.And there’s the Washington Monument there,and I’ll double-tap in again.But now I want to show you something else.Satellite images.So I just hit this button called satellite at the bottom.It’s going to replace the map with satellite images,there we go.And I can just double-tap in,and double-tap in again.And let’s double-tap in again.This is the Washington Monument.Look at this.I can see people down there.Whoops,there we go.Yep.Isn’t that incredible.Right on my phone!It’s unbelievable.So let’s go,I’ve got another one,the Eiffel Tower,which is very cool.I set this one to be,look at this,there’s the Eiffel tower.There’s people at the Eiffel Tower you can see.Look at that.Incredible.And here,one last one I have to show you,the Coliseum in Rome.So again,here we are in Rome.That’s as far as we can go with the map,but we can go a little further with the satellite.There’s the Coliseum.There’s the Roman Coliseum.Satellite imagery,right on the phone.Look at that.That’s the Coliseum.Unbelievable.Right on the phone.What do you think.Isn’t that incredible? So,all these amazing things.This is a breakthrough Internet communicator built right into iPhone.The first rich html e-mail on a phone.The first real Web browser on a phone.Best version of Google Maps on the planet,widgets,and all with Edge and wi-fi networking.We’re very,very happy with this.Again,push e-mail.IMAP free Yahoo and almost any other IMAP and POP service you want to hook up to.Incredible new technology for entering text.Far better than we’ve seen on phones before.A real browser on the phone.We can see real Web pages in portrait or landscape.We can zoom in on what we want to take a look at more closely.Google Maps and widgets.It’s the Internet in your pocket for the first time ever.Now,you can’t really think about the Internet,of course,without thinking about Google,right?And for Google,what we have on our phone,working with them is of course Google search,we have that built right into the browser.Just type what you want,hit Google and you’re off.And Google Maps.We’ve been working very closely with them to make this all happen.We’re thrilled with the results,and it’s my pleasure now to introduce Dr.Eric Schmidt,Google’s CEO.[Eric Schmidt] Now,you also can’t think about the Internet without thinking about Yahoo.And again on the phone,we’ve got Yahoo Search built right in,you can select which one you want to use.Just type in something,hit that Yahoo button and boom,you’re off.And of course,we also have Yahoo IMAP e-mail services.And so,it is my great pleasure to introduce Jerry Yang,co-founder and chief Yahoo.[Jerry Yang] You know,it’s been great having the two greatest companies on the Web right down the block.Google and Yahoo.And we’ve been able to work with these guys really closely,and it’s been an incredible pleasure to work on this great technology and bring it to everybody in iPhone.So thank you guys very much.You’ve really helped us put the Internet in your pocket.So,Internet communicator,an iPod and a phone.Let’s put them all together and see what you can do in a real-life scenario.So,let’s take a look.I want to listen to some music,so I want to go into my iPod here and let’s see,in artists,I want to listen to,oh,maybe Red Hot Chili Peppers,I love those guys.And so I’m listening to a song of theirs.And let’s see what happens when I get a phone call.Music fades out.Screen changes.Got a phone call coming in.So I can ignore it,but I think I’m going to answer it.So I’ll answer it.Howdy.Hi Phil,listen I’m kind of busy right now.What can I do for you? [Schiller discussion.] Oh,OK,hold on just a sec.So I push the home button on my wallpaper and I go home right here,and I’m still on the call.You can see the phone thing flashing right there on the lower left.And I go into photos and now I’m in photos and you can see the bar across the top,the green bar,I can just touch that to return to the call.And Phil wants a photo that he wanted to use it for his screensaver,it was one of the ones that was taken in Hawaii,I think it was this one.Yep,there it is.So you want me to mail this to you,Phil?So I again I just go down here and push this button,and rather than use it as wallpaper,I’m going to e-mail it.So watch what happens now.It shrinks it a little bit,and then a compose windows will come up right behind it.There we go.And I will just tap in the to field and send this to Phil here,Phil Schiller there we go.And the e-mail is there,yep,it’s there,and I’m just going to send it.Hey,Phil,that should be on its way right now.Anything else?…Let me go check it out.I think I’ve got Fandango in my bookmarks here.Yes,I do.Let’s go to Fandango,figure out what movies are playing.…To go back to my call I just touch the top here,and I’m back at my call,and I’m just going to go ahead and end the call.What happens now?Back in my music.So,this is what it’s like when you put it all together.iPhone.Today Apple is reinventing the phone.Now how does this stack up.Let’s go back to these guys.Let’s take a look.Well,these are their home screens.And again,as you recall,this is iPhone.This is what their contacts look like.This is what iPhone’s contacts look like,and again,you just pick one and you see everything about that person,all the information you have.This is what mail looks like on these smart phones.Again this what mail looks like on iPhone.You have rich,html,rich text e-mail.This is what calendars look like on these guys.This is what calendars look like on iPhone.This is what the Web looks like,and we tried to make it look as good as we could on these.It usually looks worse and this is what you get,and of course,this is what you get on iPhone,and you can zoom in and see anything you want.And this is what you get for music players,nobody really uses them much,and this is what you get on iPhone.So after today,I don’t think anyone is going to look at these phones quite the same way again.Now let me tell you about some accessories we’ve got for iPhone.Got some great stereo headphones we’re going to be shipping,and they’ve got a little addition to them,which is this little thing right over here.It’s a microphone and a switch,so you can talk,you have them in there,you can get a call and just talk.Beautiful reception on the microphone.And just push it together to answer a call or hang up on a call.So you can be wearing them.It just dangles right there and picks up your voice beautifully.And we also have a Bluetooth accessory headset that we’re going to be shipping and there it is right there.It’s incredibly small and just to let you see what it looks like,it’s got one button on the top for answering and hanging up a phone call.You never have to turn it off or on.It just goes to sleep.It automatically pairs with iPhone so you don’t have to worry about pairing.It’s really simple.And it’s very tiny.This is what it looks like in-ear.It’s just beautiful.It’s the coolest one that we’ve ever seen.So Bluetooth headset coming as well.Battery life.A lot of these smart phones have pretty low battery lives.We’ve managed to get five hours of battery,and that’s for talk time,video or browsing.Five hours of battery life,and 16 hours of audio playback,so that’s dramatically better than any of these smart phones.There is a tremendous amount of high technology in iPhone.We’ve been pushing the state of the art in every facet of this design.So let me just talk a little bit about it here.We’ve got the multi-touch screen.A first.Miniaturization,more than any we’ve done before.A lot of custom silicon.Tremendous device.Featherweight

power

management.OSX

inside

a

mobile

precision enclosures.Three advanced sensors.Desktop class applications,and of course,the widescreen video iPod.We’ve been innovating like crazy for the last few years on this,and we filed for over 200 patents for all the inventions in iPhone,and we intend to protect them.So,a lot of high technology.I think we’re advancing the state of the art in every aspect of this design.So iPhone is like having your life in your pocket.It’s the ultimate digital device.So what should we price it at?Well,what do these things normally cost?An iPod,the most popular iPod,$199 for 4 gig nano.What’s a smart phone cost?Well,they say you get the phone and some of the Internet with it,although that’s questionable.But they cost somewhere around$299.You can get them for$199.Palm just introduced one at$399 yesterday,so they generally average about$299 with a two-year contract.Now,these phones sort of do music but nobody uses them for music because they’re not very good and so they end up buying an iPod to go with the phone.We know,we sell the iPod.And so people spend$499 on this combination.What should we charge for iPhone.Cause iPod has got a lot more than this stuff.It’s got video.Real video.It’s got this beautiful gorgeous wide screen.It’s got multi-touch user interface.It’s got wi-fi.It’s got a real browser.It’s got html e-mail.It’s got coverflow and on and on.And this stuff would normally cost hundreds of dollars.So how much more than$499 should we price iPhone?Well,we thought long and hard about it,because iPhone just does so much stuff.So much better experience on call,on managing your contacts and visual voice mail.Random access voice mail for the first time.Texting and e-mail and real browser and Google Maps.Tremendous iPod and cover flow and video.What should we price this thing at.Well,for a 4 gigabyte model,we’re going to price it at that same$499.No premium whatsoever.$499.And we’re going to have an 8 gigabyte model for just$599.So we’re going to price it starting at$499.Now,when’s it going to be available?We’re going to be shipping these in June.We’re announcing it today because with products like this we’ve got to go ahead and get FCC approval which takes a few months,and we thought it would be better if we introduced this rather than ask the FCC to introduce it for us.So here we are,and we’re going to be shipping it in June in the U.S.We’re going to Europe hopefully by the fourth calendar quarter of this year.And in Asia in 2008.So in June,in just a few months,we’ll be shipping in the U.S.And when we do,our partner is going to be Cingular.We’ve chosen Cingular.They are the best and most popular network in the country.58 million subscribers.They are number one.And they’re going to be our exclusive partner in the U.S.Now,it’s a unique partnership though.We’re not just going to be selling phones and services together.We’re going to be doing innovation together.We worked with Cingular on visual voice mail.Because it’s an innovation that requires both innovation on the phone and in the network.You can’t do it in just one place.You have to do it in both places and collaborate.And so visual voice mail is the first fruit of this collaboration,and you will see more.And when we start shipping in June,we will be selling iPhone through our own stores,and through Cingular stores.And it’s my pleasure to introduce the CEO of Cingular,Stan Sigman.[Sigman] Let’s take a look at this market,and how big it is.My clicker’s not working.Oh there it is.So how big is this market,well let’s take a look.Clicker is not working.They’re scrambling backstage right now.You know,when I was in high school,Steve Wozniak and I,mostly Steve,made this little device called the TV jammer.And it was this little oscillator that put out frequencies that would screw up the TV.And Woz would have it in his pocket,and we’d go into like a dorm at Berkeley where he was going to school and he’d screw up the TV,and somebody would go up to fix it,and just as they had their foot off the ground,he’d turn it back on.If they put their foot back on the ground he’d screw up the TV again.And within five minutes he’d have somebody like this for the rest of the Star Trek episode.So game consoles.26 million game consoles were sold in 2006 worldwide,actually a little smaller than you’d think.It’s not such a big market.Digital cameras dwarfed it at 94 million.MP3 players 135 million.And PCs,about 209.Mobile phones,just about a billion last year,worldwide.So what does this tell you?What this tells you is,that 1 percent market share equals 10 million units.This is a giant market.One percent market share,you’re going to sell 10 million phones.And this is exactly what we’re going to try to do in 2008,our first full year in the market,is grab 1 percent market share and go from there.So we’re going to enter a very competitive market,lot of players,we think we’re going to have the best product in the world,and we’re going to go for it and see if we can get 1 percent market share,10 million units in 2008,and go from there.So,today,we’ve added to the Mac and the iPod.We’ve added Apple TV and now iPhone.And you know,the Mac is really the only one that you think of as a computer.Right?And so we’ve thought about this and we thought,you know,maybe our name should reflect this a little bit more than it does.So we’re announcing today we’re dropping the computer from our name,and from this day forward,we’re going to be known as Apple Inc.,to reflect the product mix that we have today.I didn’t sleep a wink last night.I was so excited about today,because we’ve been so lucky at Apple.We’ve had some real revolutionary products.The Mac in 1984 is an experience that those of us that were there will never forget.And I don’t think the world will forget it either.The iPod in 2001 changed everything about music,and we’re going to do it again with the iPhone in 2007.We’re very excited about this.There’s an old Wayne Gretzky quote that I love.I skate to where the puck is going to be,not where it has been.And we’ve always tried to do that at Apple.Since the very very beginning.And we always will.So thank you very very much for being a part of this.Thank you to worker,families,and John Mayer performance.

第三篇：發(fā)布會演講稿

“遠方奧迪登山隊”臺灣玉山之行活動新聞發(fā)布會發(fā)言稿 各位來賓、新聞媒體界的朋友們：

大家下午好!

非常感謝大家來到 “遠方奧迪登山隊”臺灣玉山之行活動的記者新聞發(fā)布會現(xiàn)場，在此，我謹代表淄博奧維汽車銷售服務(wù)有限公司向各位來賓、新聞媒體界的朋友們表示熱烈的歡迎！

淄博奧維汽車銷售服務(wù)有限公司遠方奧迪店自成立到現(xiàn)在已經(jīng)走過了七個年頭，在這七年的成長奮斗中，公司業(yè)績節(jié)節(jié)攀升，不斷的取得好成績，不但得到魯中地區(qū)消費者的廣泛好評，也得到了授權(quán)廠家的高度認可，這些都離不開廣大媒體朋友的支持和幫助，在這里我代表遠方奧迪再次感謝各位媒體朋友！“遠方奧迪登山隊”臺灣玉山之行活動，是一項非常有意義的活動，是我們一直支持和堅持的活動之一，淄博登山隊一直以健康、陽光、運動、積極向上、熱心公益的形象示人，此次登上活動體現(xiàn)了一種積極進取精神，與遠方奧迪秉承的“尊貴、運動、進取”品牌理念以及遠方奧迪的企業(yè)形象相吻合。“誠信經(jīng)營，奉獻社會”是我們奧迪品牌核心理念，在“遠方奧迪登山隊”臺灣玉山之行活動結(jié)束后，攝影作品展出會在遠方奧迪展臺進行，展品所得款項以遠方奧迪登山隊名義捐給淄博福利院，促進我們遠方奧迪公益事業(yè)的開展。

“遠方奧迪登山隊”臺灣玉山之行活動不僅提高我市登山運動水平，進一步加強與臺灣的交流與合作，延續(xù)和增進海峽兩岸登山界人士的多年友誼，擴大淄博登山界在臺灣的影響。我希望這次的新聞發(fā)布會能給登山隊員們更多的信心和勇氣，目標只有一個，體驗祖國的壯美河山，體驗并征服路上的困難與險阻，帶著奧迪品牌的精神文化攀上高峰！

最后，我衷心的祝愿“遠方奧迪登山隊”臺灣玉山之行活動圓滿成功！凱旋歸來！

謝謝大家。

第四篇：發(fā)布會演講稿

各位評委同事，大家下午好!下面由我向大家介紹線路工區(qū)QC小組本次的QC成果。本次線路工區(qū)QC小組的課題是《解決令克操作困難的問題》，本小組成立于2010年5月份，共有成員10名，開展活動共計85次，每周2~3次。這是小組成員介紹。小組活動進度為：1-2月份課題選擇和QC培訓(xùn)。2~4月份現(xiàn)狀調(diào)查及目標設(shè)定，4~5月份原因分析及要因確認，5~6月份對策制定和實施，6~10月份效果檢查驗證，10~11月份鞏固措施及總結(jié)。

近幾年松陽電網(wǎng)建設(shè)大規(guī)模的開展，在線路工區(qū)管轄范圍內(nèi)的線路設(shè)備中，令克的數(shù)量在不斷增加，截止2010年年底線路工區(qū)管轄范圍內(nèi)共有令克約1100多臺，幾乎每天都有人員對其進行操作。在落實安全措施過程中，多次碰到因令克安裝角度問題，在取下或放上熔管時無法操作或操作比較困難。特別操作一些老舊令克時，由于令克棒與熔管之間的設(shè)計不夠合理，單憑令克棒放上或取下熔管，很容易造成熔管掉落，砸到工作人員或設(shè)備，存在一定的安全隱患。

00為解決令克安裝時熔管軸線與地面的垂線夾角角度未在15至30之間，同時由于

人員所站立位置的限制，在操作熔管時難度較大。和在放上或取下令克的熔管時，經(jīng)常發(fā)生熔管掉落砸到操作人員及設(shè)備的情況，對人生安全及設(shè)備安全存在較大的隱患這兩個問題，本小組選擇《《解決令克操作困難的問題》作為本次QC小組課題。

目前線路工區(qū)管轄范圍內(nèi)的1100多臺令克中，能正常操作的約600臺，令克安裝不符合要求的約380臺，令克棒與令克不匹配的約120臺。左圖為因令克安裝角度問題難以操作的情況。主要原因是熔管軸承為半圓形，而令克的卡口只有熔管軸承直徑的3/4大。一旦安裝角度不符合要求，就可能導(dǎo)致熔管軸承卡在令克卡口中無法操作的情況。左圖為令克棒與令克不匹配的情況:主要原因為部分老舊令克與令克棒不匹配，造成操作時令克棒橫軸頂在令克下樁頭上，無法放上或取下熔管，給操作帶來很大的困難。

2010年全年操作令克共計530多次，其中正常操作410次，占實際操作的77.3%操作時熔管掉落78次，占實際操作的14.7%；因令克安裝角度問題31次，占實際操作的6%；令克棒與令克不匹配的11次，占實際操作的2%，如圖顯示有操作困難和操作時熔管掉落的高達120多次，基本每操作4次就發(fā)生1次。

為解決這個問題，本次課題的目標為：設(shè)計一種裝置能有效解決令克操作困難的問題。該裝置需滿足以下四點要求。

1、可自由調(diào)整熔管的上下角度；

2、保證令克棒原有的安全特性不變；

3、能有效的防止熔管掉落；

4、具有牢固可靠，能重復(fù)使用。

導(dǎo)致令克操作困難易掉落的原有主要有：

1、人員，人員技術(shù)技能的差異；

2、設(shè)備，令克棒與老舊令克不匹配和令克熔管安裝角度不符合設(shè)計要求；

3、工器具，令克棒棒頭設(shè)計不合理

4、故障，一旦熔管因熔絲燒斷后則難以取下。從這魚刺圖的分析我們得出以下6點末端因素。

1、熔管軸線與地面的垂線夾角小于15 ；

2、熔管軸線與地面的垂線夾角大于30°；

3、令克棒棒頭設(shè)計不合理；

4、熔管因熔絲燒斷難以取下；

5、操作人員技術(shù)技能的差異；

6、令克棒與老舊令克不匹配。

根據(jù)這6點末端因素本開展要因分析及確認。此表為小組要因確認計劃。

1、針對熔管軸線與地面的垂線夾角小于15°這一因素，進行現(xiàn)場調(diào)查后發(fā)現(xiàn)目前許多已在投運的設(shè)備由于產(chǎn)品的本身原因，老的一批令克未安裝令克附件，導(dǎo)致熔管軸線與地面的垂線夾角小于150。確定本因素為非要因

2、針對熔管軸線與地面的垂線夾角大于30°這一因素進行施工現(xiàn)場及物料的調(diào)查，了解到目前新安裝的令克都已配有令克附件，但在安裝過程中發(fā)現(xiàn)有部分令克附件由于角度過大造成熔管軸線與地面的垂線夾角大于30°確定本因素為非要因。

3、針對令克棒棒頭設(shè)計不合理這一因素，對現(xiàn)有的令克棒進行調(diào)查。左圖為目前所使用的令克棒，令克棒的棒頭只有一根圓形橫軸，無任何掛環(huán)或附件。在操作令克過

程中，熔管會前后晃動，容易掉落，且無法調(diào)整熔管角度，一但碰到令克安裝角度問題，就很難操作。確定本因素為要因

4、針對熔管因熔絲燒斷難以取下這一因素，對令克熔管熔絲燒壞故障現(xiàn)場進行調(diào)查。發(fā)現(xiàn)當熔管內(nèi)熔絲熔斷后，熔管壓舌因無熔絲支撐，失去張力，重心發(fā)生改變后，使熔管與令克底座連接處的方向也發(fā)生改變，垂直與地面，導(dǎo)致熔管難以取下。如左圖。

5、針對操作人員技術(shù)技能的差異這一因素，對線路工區(qū)所有技工的專業(yè)技能水平進行調(diào)查分析。線路工區(qū)目前有技工18名，其中配電線路高級工6名，中級工12名，工作時間20年以上的5名，10年至20年之間的3名，5年至10年之間的7名，5年以下的3名。專業(yè)技能及工作經(jīng)驗方面存在著參差不齊的情況

6、針對令克棒與老舊令克不匹配這一因素，對目前已投運10年以上的令克進行現(xiàn)場調(diào)查發(fā)現(xiàn)，在線路工區(qū)管轄范圍內(nèi)擁有不同型號的令克多達13種，許多比較老舊的令克型號與目前的令克棒不匹配，操作時令克棒橫軸頂在令克下樁頭上，無法放上或取下熔管，給操作帶來很大的困難。

根據(jù)確定后的要因制定對策計劃。造成令克操作困難的要因為令克棒棒頭設(shè)計不合理。根據(jù)這一要因制定相應(yīng)對策。

左圖為本次新裝置的設(shè)計圖紙。右圖為實際產(chǎn)物。通過對現(xiàn)有的令克棒及令克熔管進行測量，結(jié)合實際工作中所碰到的困難。通過大家的努力，設(shè)計出了一款安裝在令克棒頭上的小裝置，并通過局安檢認證。該裝置是廢物利用的產(chǎn)物，材料選用廢舊令克上樁頭的銅片制作。令克上樁頭的銅片具有良好的伸展性和柔韌性，符合該裝置的制作要求。

在新裝置制作完成后，對其進行了各種情況的檢驗。左圖為對新裝置防熔管掉落檢驗。將令克熔管固定于裝置的凹槽內(nèi)，將新裝置的開口垂直于地面，并將令克棒上下晃動后。熔管依舊在裝置的凹槽中。有效的防止了令克熔管在放上或取下過程中掉落的情況發(fā)生。

左圖為新裝置調(diào)整熔管上下角度的檢驗。當令克熔管軸線與地面的垂線夾角大于300或小于150，以及熔絲熔斷，熔管與令克底座連接處的方向發(fā)生改變時，操作人員可利用該裝置根據(jù)角度進行相應(yīng)的調(diào)整，順利進行操作。有效的避免了在操作令克中因令克安裝角度問題難以操作的情況發(fā)生。

這兩張為現(xiàn)場實際檢驗照片，使用新裝置在現(xiàn)場進行取下和放上熔管的操作，并根據(jù)令克安裝角度進行調(diào)整。

2011年6月至10月，線路工區(qū)在所管轄的設(shè)備上采用該裝置進行操作檢驗，共操作85次，其中熔管掉落3次，都為人員因素造成。基本解決了操作令克熔管時難度較大或容易掉落的問題。經(jīng)過實際效果檢驗，充分證實了在操作令克時，采用該裝置能很好的解決了本次活動中所羅列的相關(guān)問題，確保工作人員順利進行操作。

鞏固措施：

1、對裝置的材料及外觀改進使其更加美觀

2、將裝置送安全工器具檢測單位進行檢測

3、對使用中發(fā)現(xiàn)的新問題及時改進

4、定期對該裝置進行保養(yǎng)調(diào)試

5、建議通過專業(yè)的廠家進行生產(chǎn)

本次QC活動圓滿達成了目標，取得了一定的效果。提高了小組成員的專業(yè)技能水平和運用QC方法的能力。增強了QC小組的活動積極性和團隊協(xié)作配合能力。為今后的QC活動打下了堅實的基礎(chǔ)。

本次線路工區(qū)QC成果已發(fā)布完畢，請各位專家領(lǐng)導(dǎo)批評指導(dǎo)，謝謝大家。

第五篇：有關(guān)IPHONE的介紹演講稿

Today ,my topic is “A Word Changes The World”, in my viewpoint, it’s a thing, the first one revolutionary mobile phone, the second breakthrough internet communicator and the last widescreenipod with touch controls , are they three things? NO!An ipod, a phone, internet, Do you get it? Yes, it’s iphone!One of the greatest designs inthe world in the 21st century.On october 6, the most important news has only one, which is the jobs’ death!", this information to let people by surprise, apple iphone 4s just before the publication,the father of the apple Steve jobs was dead….Iphone has a large number of advantages like Camera mobiles, personal digital assistants, Media player,breakthrough internet communicator and so on.This is the greatest innovation!Of course,iphone has a disadvantage that is it could not replace the battery like Nokia or Anycall。

Live to change the world, is there any other reason?Oh,it’s not my word.It’s from jobs,as we all know, one of main designers of iphone.After iphone，a lot of Smartphones faced.LikeNokia N8,Any call galaxy tab and so on.Nowadays,more and more people has a smartphone,when we use it, we should know the first smartphone wasiphone.Iphone changes the world,In other words,steve jobs changes the world.Someone has said iphone 4s is iphonefor Steve Jobs。Data shows only three days afteriphone 4s’ introduction, itssales volume exceeding 4 million ,it’s an amazing data,but for apple,it’s so normal。At the last please let me share a sentence from Steve Jobs--The only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.Thank you！