第一篇：喬布斯和蘋果公司的英文演講

NOW, I am standing here to show my undying thanks to everybody present.Today,I would like to talk about Steven jobs and the Apple inc.There are three famous apples of the world.one seducing Eva, one awaken Newton，one is in jobs' hand, making him famous and rich.Owing to jobs?charismatic leadership qualities.In recent years, the company has branched out, introducing and improving upon other digital appliances.With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution.In 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene.But, how can jobs get such a big success?

I just want to quotesome mottos of jobs to show how can he successed.1.Steve Jobs said: “Innovation distinguishes between a leader and a follower.”Innovation has no limits.The only limit is your imagination.It?s time for you to begin thinking out of the box.2.Steve Jobs said:There is no shortcut to excellence.Live by a higher standard and pay attention to the details that really do make the difference.Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.3.Steve Jobs said: “The only way to do great work is to love what you do.If you haven?t found it yet, keep looking.Don?t settle.4.Steve Jobs said: “There?s a phrase in Buddhism, ?Beginner?s mind.? It?s wonderful to have a beginner?s mind.”Think of beginner?s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.5.Steve Jobs said: “Your time is limited, so don?t waste it living someone else?s life.Don?t let the noise of other?s opinions drown out your own inner voice.And most important, have the courage to follow your heart.Live a life that YOU choose and be your own boss.So many good qualities that jobs have , making Apple the most famous company in the world.So many good qualities that jobs have , making him rich and famous.In the last few years Nokia have lost as much as ithave won in a decade.Nokia and Microsoft are engaged in a “l(fā)ife or death” battle with their younger and competitors Apple , who are closing in on them and became a serious threat against Nokia.So Nokia?s average selling price has been falling steadily, from $65 at the start of last year, to an expected $55 this quarter.Can an alliance solve their problems ?Sorry ,I have no idea about it.But ,I have to say that APPLE will actually attract shareholders and venture capital financiers due to it?sBeautiful design.But,I would like to hope both of them can win the war.Under competition one turns out to be more active.Futhermore, competition gives each company shows greater initiative at products,making ordinary people can enjoy the best product and the cheapest price.Just like what jobs said:Passion can make the world a better place.Stay hungry, stay foolish.“.”Stay hungry, stay foolish." And I have always wished that for myself, and now, I wish that all for us students.Stay hungry, stay foolish.Thank you all, very much.

第二篇：喬布斯和蘋果公司的英文演講（最終版）

NOW, I am standing here to show my undying thanks to everybody present.Today,I would like to talk about Steven jobs and the Apple inc.There are three famous apples of the world.one seducing Eva, one awaken Newton，one is in jobs' hand, making him famous and rich.Owing to jobs?charismatic leadership qualities.In recent years, the company has branched out, introducing and improving upon other digital appliances.With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution.In 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene.But, how can jobs get such a big success?

I just want to quotesome mottos of jobs to show how can he successed.1.Steve Jobs said: “Innovation distinguishes between a leader and a

follower.”Innovation has no limits.The only limit is your imagination.It?s time for you to begin thinking out of the box.2.Steve Jobs said:There is no shortcut to excellence.Live by a higher

standard and pay attention to the details that really do make the difference.Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.3.Steve Jobs said: “The only way to do great work is to love what you do.If you haven?t found it yet, keep looking.Don?t settle.4.Steve Jobs said: “There?s a phrase in Buddhism, ?Beginner?s mind.? It?s wonderful to have a beginner?s mind.”Think of beginner?s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.5.Steve Jobs said: “Your time is limited, so don?t waste it living someone else?s life.Don?t let the noise of other?s opinions drown out your own inner voice.And most important, have the courage to follow your heart.Live a life that YOU choose and be your own boss.So many good qualities that jobs have , makingApple the most famous company in the world.So many good qualities that jobs have , making him rich and famous.In the last few years Nokia have lost as much as ithave won in a decade.Nokia and Microsoft are engaged in a “l(fā)ife or death” battle with their younger and competitorsApple , who are closing in on them and became a serious threat against Nokia.So Nokia?s average selling price has been falling steadily, from $65 at the start of last year, to an expected $55 this quarter.Can an alliance solve their problems ?Sorry ,I have no idea about it.But ,I have to say that APPLE will actually attract shareholders and venture capital financiers due to it?sBeautiful design.But,I would like to hope both of them can win the war.Under competition one turns out to be more active.Futhermore, competition gives each company shows greater initiative at

products,making ordinary people can enjoy the best product and the cheapest price.Just like what jobs said:Passion can make the world a better place.Stay hungry, stay foolish.“.”Stay hungry, stay foolish." And I have always wished that for myself, and now, I wish that all for us students.Stay hungry, stay foolish.Thank you all, very much.

第三篇：喬布斯蘋果公司的企業(yè)文化

蘋果公司企業(yè)文化

1．專注于設計

首 先，每個員工都必須牢記蘋果比其他任何一家公司都更加注重產(chǎn)品的設計。像微軟這樣的公司向來不擅于打造讓人賞心悅目的產(chǎn)品，而蘋果才是真正地在做設計—— 了解消費者的需求，懂得如何滿足消費者的需求，然后著手實現(xiàn)這些目標。雖然實現(xiàn)起來并不總是很容易，但蘋果似乎每次都能恰到好處地完成。這難道不是員工的 努力造就了蘋果的成功嗎？如果離開了員工的努力，蘋果有可能會很快沒落。

2．信任喬布斯

蘋果是一家非常有意思的公司，它的企業(yè)文化從員工一直延伸到了消費者。這也就是說，它對員工的期望也是它對消費者的期望。其中，最重要的一點期望就是——相 信喬布斯。在過去的十年中，喬布斯一直是蘋果的救星。他曾帶領蘋果走出老化的商業(yè)模式并進行革新，從而創(chuàng)造了前所未有的成就，并向市場推出了許多更好的產(chǎn) 品。不過，“相信喬布斯” 有時也會太過頭（比如最近的iPhone天線門事件）。但是，在大多數(shù)情況下，相信喬布斯對蘋果、對員工和對消費者來說都是有益無害的。

3．忘記一切，從頭開始

當 員工初到蘋果時，公司就希望他們立即做一件事：忘掉曾經(jīng)了解的技術。蘋果公司所做的事情與其他公司都不一樣。無論是產(chǎn)品的設計、新產(chǎn)品的設計理念還是公司 獨具的簡單運營方式，只要是在蘋果，所有事情就會不同。把在其他公司的工作習慣帶到蘋果來，可能會造成更多的麻煩。蘋果是不同尋常的。

4．堅信蘋果比其它所有公司都強

不同于行業(yè)里的其它任何公司，蘋果公司非常自負。其中的部分原因是由于喬布斯非常自我，他相信蘋果是世界上最強的公司，有不同于其他公司的做事方式。雖然蘋果的仇敵無法忍受這一點，但是對所有該公司的粉絲和員工而言，這一信條已經(jīng)成為了一種號召力。

5.看重外界的看法

由 于自負的本性，蘋果用心聆聽人們對自己的產(chǎn)品的批評。但在真正的蘋果時尚里，該公司會選擇更加惡毒的行為來回應這些批評，這一點是行業(yè)里其它所有公司都不 能企及的。畢竟，行業(yè)里有哪家公司可以在遇到諸如iPhone 4天線門這樣的事件時還能滿不在乎，依舊我行我素的呢？蘋果不喜歡聽到別人指責自己是錯誤的，并希望不管是自己的員工、還是外界的追捧者都能跟自己堅定的 站在一起。

6．永不服輸

蘋果最具魅力的一點就是它永不服輸。就算產(chǎn)品被批評得體無完膚，該公司似乎也能在危急時刻找到脫離火海的方法。沒有哪個領域能比計算市場把這一點展現(xiàn)得更加 淋漓盡致的了。在做出了一些有著不少爭議（和風險）的決策后，喬布斯憑借正確的策略扭轉(zhuǎn)了局面，使公司獲得了收益。今天，蘋果希望自己所創(chuàng)造的利潤可以打 破紀錄。喬布斯最不想看到的就是競爭對手擊敗自己的公司。也許，這就是為什么谷歌在移動市場的收益能讓這位CEO如此憤怒的原因。

7．時刻關注細節(jié)

如果說蘋果懂得哪一條經(jīng)營之道，那就是關注細節(jié)意味著長遠回報。例如，谷歌的Android操作系統(tǒng)，現(xiàn)在可能賣得很好，但在使用了一段時間之后，大多數(shù) 消費者就會發(fā)現(xiàn)Android與蘋果的ios操作系統(tǒng)相比缺乏一些閃光點。這點差距并不會讓消費者覺得Android操作系統(tǒng)不太好用，事實上，可以說 Android和ios一樣好用，但這點小小的差距確實會讓一些消費者禁不住懷疑谷歌為什么就不能再做得更好一點。在大多數(shù)情況下，蘋果卻多努力了一點

點。但就是這一點點的努力使得蘋果成為了最大的贏家。與此同時，這也是蘋果對自己員工的期望。

8.只喬布斯是必不可少的人物

如 果佩珀馬斯特的離職暗示了蘋果內(nèi)部是如何運作的，那么很明顯只有喬布斯是不可替代的人物。佩珀馬斯特曾幫助世界上最知名的智能手機取得了超乎尋常的成功，如果在其它公司也好（不管文化差異與否），沒有人會愿意看到他滿心悔恨的離開。不過，這一點也只能歸咎于喬布斯的自我。很明顯，喬布斯認為自己才是蘋果成 功的關鍵。蘋果的愛好者和某些員工可能會同意這種說法，但佩珀馬斯特在iPhone的成功上也是不可或缺的一員。蘋果公司里還有誰可以讓iPhone團隊 像佩珀馬斯特領導時那樣有效地工作呢？這一點的確值得每一個人去思考。但或許并這不重要。蘋果公司再次證明，只有喬布斯才不會丟掉飯碗。

9.保密至高無上

談 到蘋果的企業(yè)文化，就不得不提及該公司對保密工作的態(tài)度。不同于行業(yè)里的其他許多公司，蘋果在即將推出新產(chǎn)品時很少會泄密。但實際上，由于該公司一名員工 的疏忽，使得iPhone 4在推出之前就已經(jīng)泄漏了相關的信息。也許，這就是為什么蘋果公司會制定長期的保密準則，只有那些能做好保密工作的公司才能取得成功。而那些泄露公司秘密 的員工，哪怕是無意間，也只有被炒掉的份。

10.主導市場才是最重要的事

在 涉及到技術時，史蒂夫喬布斯腦海中只有一個目標，那就是“主導市場”。他所想的不只是擊敗市場上的所有公司，而是要徹底摧毀他們。喬布斯想向世界表明，只 有他的公司才是最強的。喬布斯就是想向所有競爭者、消費者和所有人證明這一點，并希望員工可以幫他實現(xiàn)這個目標。如果員工不這樣做的話，那么就只會被解 職。

11偏執(zhí)于創(chuàng)新

喬布斯將他的舊式戰(zhàn)略真正貫徹于新的數(shù)字世界之中，采用的是高度聚焦的產(chǎn)品戰(zhàn)略、嚴格的過程控制、突破式的創(chuàng)新和持續(xù)的市場營銷。重回蘋果后的喬布斯采取的第一步驟就是削減蘋果的產(chǎn)品線，把正在開發(fā)的15種產(chǎn)品縮減到4種，而且裁掉一部分人員，節(jié)省了營運費用。之后，蘋果遠離那些用低端產(chǎn)品滿足市場份額的要求，也不向公司不能占據(jù)領導地位的臨近市場擴張。

12.發(fā)揚蘋果的特色。

蘋果素以消費市場作為目標，所以喬布斯要使蘋果成為電腦界的索尼。1998年6月上市的iMac擁有半透明的、果凍般圓潤的藍色機身，迅速成為一種時尚象征。在之后3年內(nèi)，它一共售出了500萬臺。而如果擺脫掉外形設計的魅力，這款利潤率達到23%的產(chǎn)品的所有配置都與此前一代蘋果電腦如出一轍。

13.開拓銷售渠道，讓美國領先的技術產(chǎn)品與服務零售商和經(jīng)銷商之一的CompUSA成為蘋果在美國全國的專賣商，使Mac機銷量大增。

14.調(diào)整結(jié)盟力量。

同宿敵微軟和解，取得微軟對它的1.5億美元投資，并繼續(xù)為蘋果機器開發(fā)軟件。同時收回了對兼容廠家的技術使用許可，使它們不能再靠蘋果的技術賺錢。

15.推崇精英人才文化

與對產(chǎn)品和戰(zhàn)略高度聚焦的做法相似，在人才的使用上，喬布斯也極力強調(diào)“精”和

“簡”。喬布斯曾創(chuàng)立并管理的Pixar公司倡導的是沒有“B團隊”，每個電影都是集合最聰明的漫畫家、作家和技術人員的最佳努力而成。“質(zhì)量比數(shù)量更加重要。”喬布斯表示從若干年前看到Stephen G.Wozniak為制造第一臺蘋果機而顯示出的超凡工程學技能的那些日子開始，喬布斯就相信由頂尖人才所組成的一個小團隊能夠運轉(zhuǎn)巨大的輪盤，僅僅是擁有較少的這樣的頂尖團隊就夠了。為此，他花費大量精力和時間打電話，用于尋找那些他耳聞過的最優(yōu)秀人員、以及那些他認為對于蘋果各個職位最適合的人選。

喬布斯還在2000年蘋果的一度停滯期喊出了“Think Different”（另類思考）的廣告語，他希望這個斥資上億美元宣傳的廣告不僅讓消費者重新認識蘋果，更重要的是，喚醒公司內(nèi)員工的工作激情。

第四篇：喬布斯斯坦福大學演講英文原文

喬布斯斯坦福大學演講英文原文

2010-11-01 10:26:25

Stanford Report, June 14, 2005

?You?ve got to find what you love,? Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I?ve ever gotten to a college graduation.Today I want to tell you three stories from my life.That?s it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents? savings were being spent on my college tuition.After six months, I couldn?t see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn?t interest me, and begin dropping in on the ones that looked interesting.It wasn?t all romantic.I didn?t have a dorm room, so I slept on the floor in friends? rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn?t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can?t capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can?t connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something – your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky – I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn?t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me – I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.I didn?t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple?s current renaissance.And Laurene and I have a wonderful family together.I?m pretty sure none of this would have happened if I hadn?t been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don?t lose faith.I?m convinced that the only thing that kept me going was that I loved what I did.You?ve got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven?t found it yet, keep looking.Don?t settle.As with all matters of the heart, you?ll know when you find it.And, like any great relationship, it just gets better and better as the years roll on.So keep looking until you find it.Don?t settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you?ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I?ll be dead soon is the most important tool I?ve ever encountered to help me make the big choices in life.Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn?t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor?s code for prepare to die.It means to try to tell your kids everything you thought you?d have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I?m fine now.This was the closest I?ve been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die.Even people who want to go to heaven don?t want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life?s change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don?t waste it living someone else?s life.Don?t be trapped by dogma – which is living with the results of other people?s thinking.Don?t let the noise of other?s opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960?s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.

第五篇：喬布斯斯坦福大學演講英文原文

喬布斯斯坦福大學演講英文原文

Stanford Report, June 14, 2005

?You?ve got to find what you love,? Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I?ve ever gotten to a college graduation.Today I want to tell you three stories from my life.That?s it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents? savings were being spent on my college tuition.After six months, I couldn?t see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn?t interest me, and begin dropping in on the ones that looked interesting.It wasn?t all romantic.I didn?t have a dorm room, so I slept on the floor in friends? rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn?t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can?t capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can?t connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something – your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky – I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn?t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me – I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.I didn?t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple?s current renaissance.And Laurene and I have a wonderful family together.I?m pretty sure none of this would have happened if I hadn?t been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don?t lose faith.I?m convinced that the only thing that kept me going was that I loved what I did.You?ve got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven?t found it yet, keep looking.Don?t settle.As with all matters of the heart, you?ll know when you find it.And, like any great relationship, it just gets better and better as the years roll on.So keep looking until you find it.Don?t settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you?ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I?ll be dead soon is the most important tool I?ve ever encountered to help me make the big choices in life.Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn?t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor?s code for prepare to die.It means to try to tell your kids everything you thought you?d have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I?m fine now.This was the closest I?ve been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die.Even people who want to go to heaven don?t want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life?s change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don?t waste it living someone else?s life.Don?t be trapped by dogma – which is living with the results of other people?s thinking.Don?t let the noise of other?s opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960?s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.Steve Jobs說，你得找出你愛的(You?ve got to find what you love.)。

今天，有榮幸來到各位從世界上最好的學校之一畢業(yè)的畢業(yè)典禮上。我從來沒從大學畢業(yè)。說實話，這是我離大學畢業(yè)最近的一刻。今天，我只說三個故事，不談大道理，三個故事就好。第一個故事，是關于人生中的點點滴滴怎么串連在一起。

我在里德學院（Reed college）待了六個月就辦休學了。到我退學前，一共休學了十八個月。那么，我為什么休學？

這得從我出生前講起。我的親生母親當時是個研究生，年輕未婚媽媽，她決定讓別人收養(yǎng)我。她強烈覺得應該讓有大學畢業(yè)的人收養(yǎng)我，所以我出生時，她就準備讓我被一對律師夫婦收養(yǎng)。但是這對夫妻到了最后一刻反悔了，他們想收養(yǎng)女孩。所以在等待收養(yǎng)名單上的一對夫妻，我的養(yǎng)父母，在一天半夜里接到一通電話，問他們「有一名意外出生的男孩，你們要認養(yǎng)他嗎？」而他們的回答是「當然要」。后來，我的生母發(fā)現(xiàn)，我現(xiàn)在的媽媽從來沒有大學畢業(yè)，我現(xiàn)在的爸爸則連高中畢業(yè)也沒有。她拒絕在認養(yǎng)文件上做最后簽字。直到幾個月后，我的養(yǎng)父母同意將來一定會讓我上大學，她才軟化態(tài)度。

十七年后，我上大學了。但是當時我無知選了一所學費幾乎跟史丹佛一樣貴的大學，我那工人階級的父母所有積蓄都花在我的學費上。六個月后，我看不出念這個書的價值何在。那時候，我不知道這輩子要干什么，也不知道念大學能對我有什么幫助，而且我為了念這個書，花光了我父母這輩子的所有積蓄，所以我決定休學，相信船到橋頭自然直。當時這個決定看來相當可怕，可是現(xiàn)在看來，那是我這輩子做過最好的決定之一。當我休學之后，我再也不用上我沒興趣的必修課，把時間拿去聽那些我有興趣的課。

這一點也不浪漫。我沒有宿舍，所以我睡在友人家里的地板上，靠著回收可樂空罐的五先令退費買吃的，每個星期天晚上得走七里的路繞過大半個鎮(zhèn)去印度教的 Hare Krishna神廟吃頓好料。我喜歡Hare Krishna神廟的好料。追尋我的好奇與直覺，我所駐足的大部分事物，后來看來都成了無價之寶。舉例來說：

當時里德學院有著大概是全國最好的書法指導。在整個校園內(nèi)的每一張海報上，每個抽屜的標簽上，都是美麗的手寫字。因為我休學了，可以不照正常選課程序來，所以我跑去學書法。我學了serif與san serif字體，學到在不同字母組合間變更字間距，學到活版印刷偉大的地方。書法的美好、歷史感與藝術感是科學所無法捕捉的，我覺得那很迷人。

我沒預期過學的這些東西能在我生活中起些什么實際作用，不過十年后，當我在設計第一臺麥金塔時，我想起了當時所學的東西，所以把這些東西都設計進了麥金塔里，這是第一臺能印刷出漂亮東西的計算機。如果我沒沉溺于那樣一門課里，麥金塔可能就不會有多重字體跟變間距字體了。又因為Windows抄襲了麥金塔的使用方式，如果當年我沒這樣做，大概世界上所有的個人計算機都不會有這些東西，印不出現(xiàn)在我們看到的漂亮的字來了。當然，當我還在大學里時，不可能把這些點點滴滴預先串在一起，但是這在十年后回顧，就顯得非常清楚。

我再說一次，你不能預先把點點滴滴串在一起；唯有未來回顧時，你才會明白那些點點滴滴是如何串在一起的。所以你得相信，你現(xiàn)在所體會的東西，將來多少會連接在一塊。你得信任某個東西，直覺也好，命運也好，生命也好，或者業(yè)力。這種作法從來沒讓我失望，也讓我的人生整個不同起來。

我的第二個故事，有關愛與失去。

我好運－年輕時就發(fā)現(xiàn)自己愛做什么事。我二十歲時，跟Steve Wozniak在我爸媽的車庫里開始了蘋果計算機的事業(yè)。我們拼命工作，蘋果計算機在十年間從一間車庫里的兩個小伙子擴展成了一家員工超過四千人、市價二十億美金的公司，在那之前一年推出了我們最棒的作品－麥金塔，而我才剛邁入人生的第三十個年頭，然后被炒魷魚。要怎么讓自己創(chuàng)辦的公司炒自己魷魚？好吧，當蘋果計算機成長后，我請了一個我以為他在經(jīng)營公司上很有才干的家伙來，他在頭幾年也確實干得不錯。可是我們對未來的愿景不同，最后只好分道揚鑣，董事會站在他那邊，炒了我魷魚，公開把我請了出去。曾經(jīng)是我整個成年生活重心的東西不見了，令我不知所措。

有幾個月，我實在不知道要干什么好。我覺得我令企業(yè)界的前輩們失望－我把他們交給我的接力棒弄丟了。我見了創(chuàng)辦HP的David Packard跟創(chuàng)辦Intel的Bob Noyce，跟他們說我很抱歉把事情搞砸得很厲害了。我成了公眾的非常負面示范，我甚至想要離開硅谷。但是漸漸的，我發(fā)現(xiàn)，我還是喜愛著我做過的事情，在蘋果的日子經(jīng)歷的事件沒有絲毫改變我愛做的事。我被否定了，可是我還是愛做那些事情，所以我決定從頭來過。

當時我沒發(fā)現(xiàn)，但是現(xiàn)在看來，被蘋果計算機開除，是我所經(jīng)歷過最好的事情。成功的沉重被從頭來過的輕松所取代，每件事情都不那么確定，讓我自由進入這輩子最有創(chuàng)意的年代。

接下來五年，我開了一家叫做NeXT的公司，又開一家叫做Pixar的公司，也跟后來的老婆談起了戀愛。Pixar接著制作了世界上第一部全計算機動畫電影，玩具總動員，現(xiàn)在是世界上最成功的動畫制作公司。然后，蘋果計算機買下了NeXT，我回到了蘋果，我們在NeXT發(fā)展的技術成了蘋果計算機后來復興的核心。我也有了個美妙的家庭。

我很確定，如果當年蘋果計算機沒開除我，就不會發(fā)生這些事情。這帖藥很苦口，可是我想蘋果計算機這個病人需要這帖藥。有時候，人生會用磚頭打你的頭。不要喪失信心。我確信，我愛我所做的事情，這就是這些年來讓我繼續(xù)走下去的唯一理由。你得找出你愛的，工作上是如此，對情人也是如此。你的工作將填滿你的一大塊人生，唯一獲得真正滿足的方法就是做你相信是偉大的工作，而唯一做偉大工作的方法是愛你所做的事。如果你還沒找到這些事，繼續(xù)找，別停頓。盡你全心全力，你知道你一定會找到。而且，如同任何偉大的關系，事情只會隨著時間愈來愈好。所以，在你找到之前，繼續(xù)找，別停頓。

我的第三個故事，關于死亡。

當我十七歲時，我讀到一則格言，好像是「把每一天都當成生命中的最后一天，你就會輕松自在。」這對我影響深遠，在過去33年里，我每天早上都會照鏡子，自問：「如果今天是此生最后一日，我今天要干些什么？」每當我連續(xù)太多天都得到一個「沒事做」的答案時，我就知道我必須有所變革了。

提醒自己快死了，是我在人生中下重大決定時，所用過最重要的工具。因為幾乎每件事－所有外界期望、所有名譽、所有對困窘或失敗的恐懼－在面對死亡時，都消失了，只有最重要的東西才會留下。提醒自己快死了，是我所知避免掉入自己有東西要失去了的陷阱里最好的方法。人生不帶來，死不帶去，沒什么道理不順心而為。

一年前，我被診斷出癌癥。我在早上七點半作斷層掃描，在胰臟清楚出現(xiàn)一個腫瘤，我連胰臟是什么都不知道。醫(yī)生告訴我，那幾乎可以確定是一種不治之癥，我大概活不到三到六個月了。醫(yī)生建議我回家，好好跟親人們聚一聚，這是醫(yī)生對臨終病人的標準建議。那代表你得試著在幾個月內(nèi)把你將來十年想跟小孩講的話講完。那代表你得把每件事情搞定，家人才會盡量輕松。那代表你得跟人說再見了。

我整天想著那個診斷結(jié)果，那天晚上做了一次切片，從喉嚨伸入一個內(nèi)視鏡，從胃進腸子，插了根針進胰臟，取了一些腫瘤細胞出來。我打了鎮(zhèn)靜劑，不醒人事，但是我老婆在場。她后來跟我說，當醫(yī)生們用顯微鏡看過那些細胞后，他們都哭了，因為那是非常少見的一種胰臟癌，可以用手術治好。所以我接受了手術，康復了。

這是我最接近死亡的時候，我希望那會繼續(xù)是未來幾十年內(nèi)最接近的一次。經(jīng)歷此事后，我可以比之前死亡只是抽象概念時要更肯定告訴你們下面這些：

沒有人想死。即使那些想上天堂的人，也想活著上天堂。但是死亡是我們共有的目的地，沒有人逃得過。這是注定的，因為死亡簡直就是生命中最棒的發(fā)明，是生命變化的媒介，送走老人們，給新生代留下空間。現(xiàn)在你們是新生代，但是不久的將來，你們也會逐漸變老，被送出人生的舞臺。抱歉講得這么戲劇化，但是這是真的。

你們的時間有限，所以不要浪費時間活在別人的生活里。不要被信條所惑－盲從信條就是活在別人思考結(jié)果里。不要讓別人的意見淹沒了你內(nèi)在的心聲。最重要的，擁有跟隨內(nèi)心與直覺的勇氣，你的內(nèi)心與直覺多少已經(jīng)知道你真正想要成為什么樣的人。任何其它事物都是次要的。

在我年輕時，有本神奇的雜志叫做Whole Earth Catalog，當年我們很迷這本雜志。那是一位住在離這不遠的Menlo Park的Stewart Brand發(fā)行的，他把雜志辦得很有詩意。那是1960年代末期，個人計算機跟桌上出版還沒發(fā)明，所有內(nèi)容都是打字機、剪刀跟拍立得相機做出來的。雜志內(nèi)容有點像印在紙上的Google，在Google出現(xiàn)之前35年就有了：理想化，充滿新奇工具與神奇的注記。

Stewart跟他的出版團隊出了好幾期Whole Earth Catalog，然后出了停刊號。當時是1970年代中期，我正是你們現(xiàn)在這個年齡的時候。在停刊號的封底，有張早晨鄉(xiāng)間小路的照片，那種你去爬山時會經(jīng)過的鄉(xiāng)間小路。在照片下有行小字：

求知若饑，虛心若愚。

那是他們親筆寫下的告別訊息，我總是以此自許。當你們畢業(yè)，展開新生活，我也以此期許你們。

求知若饑，虛心若愚。

非常謝謝大家。