第一篇：成功的八個(gè)秘訣 中英版

secrets of success 成功的八個(gè)秘訣

This is really a two-hour presentation I give to high school students, cut down to three minutes.And it all started one day on a plane, on my way to TED, seven years ago.And in the seat next to me was a high school student, a teenager, and she came from a really poor family.這真的是一個(gè)我給高中學(xué)生做的2個(gè)小時(shí)的演講 現(xiàn)在縮到了3分鐘 所有的一切都是從7年前的一天開始，我坐在飛往TED會(huì)議的飛機(jī)上。在我鄰座坐的是一個(gè) 高中生，一個(gè)十幾歲的年輕人。她生于一個(gè)貧窮的家庭 And she wanted to make something of her life, and she asked me a simple little question.She said, “What leads to success?” And I felt really badly, because I couldn't give her a good answer.So I get off the plane, and I come to TED.And I think, jeez, I'm in the middle of a room of successful people!So why don't I ask them what helped them succeed, and pass it on to kids? So here we are, seven years, 500 interviews later, and I'm gonna tell you what really leads to success and makes TED-sters tick.而且她的愿望是成就一番事業(yè) 所以她問了我一個(gè)簡(jiǎn)單的小問題。她說：“怎樣做才能成功呢？” 我當(dāng)時(shí)覺得糟透了 因?yàn)槲也荒芙o她一個(gè)滿意的答案 后來我下了飛機(jī)，來到TED 忽然間我想到，天啊，我置身于一屋子成功人士之中！為什么我不問問他們是怎樣走向成功的呢。這樣我就可以把答案告訴孩子們了。所以就這樣，7年中我坐了500次采訪?，F(xiàn)在我就要告訴你們是什么帶來了成功 是什么啟發(fā)了TED演講者們。

【第一點(diǎn)是激情 And the first thing is passion.】

Freeman Thomas says, “I'm driven by my passion.” TED-sters do it for love;they don't do it for money.Carol Coletta says, “I would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money comes anyway.第一點(diǎn)是激情，F(xiàn)reeman Thomas 說：“我總是被我的熱情所牽引著” TED的講演者因?yàn)橛袗鄄抛鍪虑?，不是為了錢。Carol Colletta 說：“我會(huì)付給別人錢去做我的工作?！?有趣的是 如果你是為了愛而做的，錢自然而然就來了。

【刻苦Work!】

Rupert Murdoch said to me, “It's all hard work.Nothing comes easily.But I have a lot of fun.” Did he say fun? Rupert? Yes!TED-sters do have fun working.And they work hard.I figured, they're not workaholics.They're workafrolics.Rupert Murdoch 曾經(jīng)告訴過我 “都是刻苦” 為努力“ ”天下沒有白吃的午餐。但是我得到了很多樂趣?！?他提到了樂趣？？Rupert?是的！TED講演者都有一份充滿樂趣的工作，而且他們都很刻苦。我覺得，他們都不是工作狂，他們是享受工作狂。

【精通Good!】

Alex Garden says, ”To be successful put your nose down in something and get damn good at it.“ There's no magic;it's practice, practice, practice.Alex Garden說：”要想成功，就要真的深入其中“ ”然后做到精通?！?想要做到精通沒有秘訣，就是練習(xí)，練習(xí)，再練習(xí)。

【還有就是專注And it's focus.】

Norman Jewison said to me, ”I think it all has to do with focusing yourself on one thing.“

Norman Jewison 告訴過我，”我想成功就要使自己專注于一件事情“

【And push!強(qiáng)迫】

David Gallo says, ”Push yourself.Physically, mentally, you've gotta push, push, push.“ You gotta push

through shyness and self-doubt.Goldie Hawn says, ”I always had self-doubts.I wasn't good enough;I wasn't smart enough.I didn't think I'd make it.“ Now it's not always easy to push yourself, and that's why they invented mothers.（Laughter）Frank Gehry — Frank Gehry said to me, ”My mother pushed me.“

David Gallo說：”強(qiáng)迫你自己，“ ”心靈上，神情上。你一定要強(qiáng)迫，強(qiáng)迫，強(qiáng)迫?！?”你要強(qiáng)迫自己去戰(zhàn)勝羞澀和自我懷疑“ Goldie Hawn說：”我總是懷疑自己。懷疑自己不夠優(yōu)秀，不用聰明。我從不相信我會(huì)成功?！?想要成功地強(qiáng)迫自己并不總?cè)菀?，這就是為什么要發(fā)明媽媽。Frank Gehry-Frank Gehry對(duì)我說： ”我媽媽過去總是督促我?！?/p>

【服務(wù)Serve!】

Sherwin Nuland says, ”It was a privilege to serve as a doctor.“ Now a lot of kids tell me they want to be millionaires.And the first thing I say to them is: ”O(jiān)K, well you can't serve yourself;you gotta serve others something of value.Because that's the way people really get rich.“

Sherwin Nuland 說：”能夠作為一名醫(yī)生為他人服務(wù)是一種榮幸。“ 現(xiàn)在很多孩子告訴我他們想成為百萬富翁。但是一件事我對(duì)他們說的是，”好的，但是你不能為你自己服務(wù)，“ ”你需要為他人提供對(duì)他人有利的服務(wù)?！?”因?yàn)檫@就是人們致富的方式?！?/p>

【點(diǎn)子Ideas!】

TED-ster Bill Gates says, ”I had an idea: founding the first micro-computer software company.“ I'd say it was a pretty good idea.And there's no magic to creativity in coming up with ideas — it's just doing some very simple things.And I give lots of evidence.TED演講者 Bill Gates 說：”我曾經(jīng)有過一個(gè)點(diǎn)子，“ ”成立第一個(gè)微機(jī)軟件公司。“ 我必須承認(rèn)這真的是很好的一個(gè)點(diǎn)子。對(duì)于能想出點(diǎn)子的創(chuàng)造力來講沒有什么魔力可言。都是些簡(jiǎn)單平常的事情。而且我可以舉出很多證據(jù)。

【堅(jiān)持Persist!】

Joe Kraus says, ”Persistence is the number one reason for our success.“ You gotta persist through failure.You gotta persist through crap!Which of course means ”Criticism, Rejection, Assholes and

Pressure.“（Laughter）So, the big — the answer to this question is simple: Pay 4,000 bucks and come to TED.Or failing that, do the eight things — and trust me, these are the big eight things that lead to success.Thank you TED-sters for all your interviews!

Joe Kraus 說 ”恒心是我們成功地第一條原因?！?”你必須堅(jiān)持度過失敗，你必須堅(jiān)持度過crap“ ”這里的crap是指“批評(píng)，拒絕，卑鄙小人和壓力”“（大笑）所以，這個(gè)問題的答案很簡(jiǎn)單： 付4000塊來TED會(huì)場(chǎng)。如果不能來，就做到以上八點(diǎn)—相信我，這重要的八點(diǎn)就是通向成功的秘訣。謝謝TED講演者參與我的采訪！

第二篇：成功的八個(gè)秘訣8 secrets of success

成功的八個(gè)秘訣8 secrets of success Richard St.John在Ted英語演講：

激情, 刻苦, 精通，專注，強(qiáng)迫，服務(wù)，點(diǎn)子，堅(jiān)持，這就是成功的秘訣

Richard St.John: 8 secrets of success 成功的八個(gè)秘訣

This is really a two-hour presentation I give to high school students, cut down to three minutes.And it all started one day on a plane, on my way to TED, seven years ago.And in the seat next to me was a high school student, a teenager, and she came from a really poor family.這真的是一個(gè)我給高中學(xué)生做的2個(gè)小時(shí)的演講 現(xiàn)在縮到了3分鐘 所有的一切都是從7年前的一天開始，我坐在飛往TED會(huì)議的飛機(jī)上。在我鄰座坐的是一個(gè) 高中生，一個(gè)十幾歲的年輕人。她生于一個(gè)貧窮的家庭

And she wanted to make something of her life, and she asked me a simple little question.She said, “What leads to success?” And I felt really badly, because I couldn't give her a good answer.So I get off the plane, and I come to TED.And I think, jeez, I'm in the middle of a room of successful people!So why don't I ask them what helped them succeed, and pass it on to kids? So here we are, seven years, 500 interviews later, and I'm gonna tell you what really leads to success and makes TED-sters tick.而且她的愿望是成就一番事業(yè) 所以她問了我一個(gè)簡(jiǎn)單的小問題。她說：“怎樣做才能成功呢？” 我當(dāng)時(shí)覺得糟透了 因?yàn)槲也荒芙o她一個(gè)滿意的答案 后來我下了飛機(jī)，來到TED 忽然間我想到，天啊，我置身于一屋子成功人士之中！為什么我不問問他們是怎樣走向成功的呢。這樣我就可以把答案告訴孩子們了。所以就這樣，7年中我坐了500次采訪?，F(xiàn)在我就要告訴你們是什么帶來了成功 是什么啟發(fā)了TED演講者們。

【第一點(diǎn)是激情 And the first thing is passion.】

Freeman Thomas says, “I'm driven by my passion.” TED-sters do it for love;they don't do it for money.Carol Coletta says, “I would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money comes anyway.第一點(diǎn)是激情，F(xiàn)reeman Thomas 說：“我總是被我的熱情所牽引著” TED的講演者因?yàn)橛袗鄄抛鍪虑?，不是為了錢。Carol Colletta 說：“我會(huì)付給別人錢去做我的工作。” 有趣的是 如果你是為了愛而做的，錢自然而然就來了。

【刻苦Work!】

Rupert Murdoch said to me, “It's all hard work.Nothing comes easily.But I have a lot of fun.” Did he say fun? Rupert? Yes!TED-sters do have fun working.And they work hard.I figured, they're not workaholics.They're workafrolics.Rupert Murdoch 曾經(jīng)告訴過我 “都是刻苦” 為努力“ ”天下沒有白吃的午餐。但是我得到了很多樂趣?！?他提到了樂趣？？Rupert?是的！TED講演者都有一份充滿樂趣的工作，而且他們都很刻苦。我覺得，他們都不是工作狂，他們是享受工作狂。

【精通Good!】

Alex Garden says, ”To be successful put your nose down in something and get damn good at it.“ There's no magic;it's practice, practice, practice.Alex Garden說：”要想成功，就要真的深入其中“ ”然后做到精通。“ 想要做到精通沒有秘訣，就是練習(xí)，練習(xí)，再練習(xí)。

【還有就是專注And it's focus.】

Norman Jewison said to me, ”I think it all has to do with focusing yourself on one thing.“ Norman Jewison 告訴過我，”我想成功就要使自己專注于一件事情“

【And push!強(qiáng)迫】

David Gallo says, ”Push yourself.Physically, mentally, you've gotta push, push, push.“ You gotta push through shyness and self-doubt.Goldie Hawn says, ”I always had self-doubts.I wasn't good enough;I wasn't smart enough.I didn't think I'd make it.“ Now it's not always easy to push yourself, and that's why they invented mothers.（Laughter）Frank Gehry — Frank Gehry said to me, ”My mother pushed me.“

David Gallo說：”強(qiáng)迫你自己，“ ”心靈上，神情上。你一定要強(qiáng)迫，強(qiáng)迫，強(qiáng)迫?！?”你要強(qiáng)迫自己去戰(zhàn)勝羞澀和自我懷疑“ Goldie Hawn說：”我總是懷疑自己。懷疑自己不夠優(yōu)秀，不用聰明。我從不相信我會(huì)成功。“ 想要成功地強(qiáng)迫自己并不總?cè)菀?，這就是為什么要發(fā)明媽媽。Frank Gehry-Frank Gehry對(duì)我說： ”我媽媽過去總是督促我?！?/p>

【服務(wù)Serve!】

Sherwin Nuland says, ”It was a privilege to serve as a doctor.“ Now a lot of kids tell me they want to be millionaires.And the first thing I say to them is: ”O(jiān)K, well you can't serve yourself;you gotta serve others something of value.Because that's the way people really get rich.“

Sherwin Nuland 說：“能夠作為一名醫(yī)生為他人服務(wù)是一種榮幸。” 現(xiàn)在很多孩子告訴我他們想成為百萬富翁。但是一件事我對(duì)他們說的是, “ 好的，但是你不能為你自己服務(wù)，你需要為他人提供對(duì)他人有利的服務(wù)。” “ 因?yàn)檫@就是人們致富的方式?！?/p>

【點(diǎn)子Ideas!】

TED-ster Bill Gates says, ”I had an idea: founding the first micro-computer software company.“ I'd say it was a pretty good idea.And there's no magic to creativity in coming up with ideas — it's just doing some very simple things.And I give lots of evidence.TED演講者 Bill Gates 說：”我曾經(jīng)有過一個(gè)點(diǎn)子，“ ”成立第一個(gè)微機(jī)軟件公司?！?我必須承認(rèn)這真的是很好的一個(gè)點(diǎn)子。對(duì)于能想出點(diǎn)子的創(chuàng)造力來講沒有什么魔力可言。都是些簡(jiǎn)單平常的事情。而且我可以舉出很多證據(jù)。

【堅(jiān)持Persist!】

Joe Kraus says, ”Persistence is the number one reason for our success.“ You gotta persist through failure.You gotta persist through crap!Which of course means ”Criticism, Rejection, Assholes and Pressure.“（Laughter）So, the big — the answer to this question is simple: Pay 4,000 bucks and come to TED.Or failing that, do the eight things — and trust me, these are the big eight things that lead to success.Thank you TED-sters for all your interviews!Joe Kraus 說 ”恒心是我們成功地第一條原因?！?”你必須堅(jiān)持度過失敗，你必須堅(jiān)持度過crap“ ”這里的crap是指“批評(píng)，拒絕，卑鄙小人和壓力”“（大笑）所以，這個(gè)問題的答案很簡(jiǎn)單： 付4000塊來TED會(huì)場(chǎng)。如果不能來，就做到以上八點(diǎn)—相信我，這重要的八點(diǎn)就是通向成功的秘訣。謝謝TED講演者參與我的采訪！

第三篇：TED 喬約翰 成功的八個(gè)秘訣的演講詞

TED 喬約翰 成功的八個(gè)秘訣的演講詞

This is really a two-hour presentation I give to high school students, cut down to three minutes.And it all started one day on a plane, on my way to TED, seven years ago.And in the seat next to me was a high school student, a teenager, and she came from a really poor family.And she wanted to make something of her life, and she asked me a simple little question.She said, “What leads to success?”

And I felt really badly, because I couldn't give her a good answer.So I get off the plane, and I come to TED.And I think, jeez, I'm in the middle of a room of successful people!So why don't I ask them what helped them succeed, and pass it on to kids? So here we are, seven years, 500 interviews later, and I'm gonna tell you what really leads to success and makes TED-sters tick.And the first thing is passion.Freeman Thomas says, “I'm driven by my passion.” TED-sters do it for love;they don't do it for money.Carol Coletta says, “I would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money comes anyway.Work!Rupert Murdoch said to me, “It's all hard work.Nothing comes easily.But I have a lot of fun.” Did he say fun? Rupert? Yes!TED-sters do have fun working.And they work hard.I figured, they're not workaholics.They're workafrolics.Good!Alex Garden says, “To be successful put your nose down in something and get damn good at it.” There's no magic;it's practice, practice, practice.And it's focus.Norman Jewison said to me, “I think it all has to do with focusing yourself on one thing.”

And push!David Gallo says, “Push yourself.Physically, mentally, you've gotta push, push, push.” You gotta push through shyness and self-doubt.Goldie Hawn says, “I always had self-doubts.I wasn't good enough;I wasn't smart enough.I didn't think I'd make it.” Now it's not always easy to push yourself, and that's why they invented mothers.(Laughter)Frank Gehry--Frank Gehry said to me, “My mother pushed me.”Serve!Sherwin Nuland says, “It was a privilege to serve as a doctor.” Now a lot of kids tell me they want to be millionaires.And the first thing I say to them is: “OK, well you can't serve yourself;you gotta serve others something of value.Because that's the way people really get rich.”

Ideas!TED-ster Bill Gates says, “I had an idea: founding the first micro-computer software company.” I'd say it was a pretty good idea.And there's no magic to creativity in coming up with ideas--it's just doing some very simple things.And I give lots of evidence.Persist!Joe Kraus says, “Persistence is the number one reason for our success.” You gotta persist through failure.You gotta persist through crap!Which of course means “Criticism, Rejection, Assholes and Pressure.”(Laughter)So, the big--the answer to this question is simple: Pay 4,000 bucks and come to TED.Or failing that, do the eight things--and trust me, these are the big eight things that lead to success.Thank you TED-sters for all your interviews!

第四篇：8-secrets-of-success 成功的八個(gè)秘訣Ted演講臺(tái)詞

Eight secrets of success

Richard St.John

This is really a two-hour presentation I give to high school students, cut down to three minutes.And it all started one day on a plane, on my way to TED, seven years ago.And in the seat next to me was a high school student, a teenager, and she came from a really poor family.And she wanted to make something of her life, and she asked me a simple little question.She said, “What leads to success?” And I felt really badly, because I couldn't give her a good answer.So I get off the plane, and I come to TED.And I think, jeez, I'm in the middle of a room of successful people!So why don't I ask them what helped them succeed, and pass it on to kids? So here we are, seven years, 500 interviews later, and I'm gonna tell you what really leads to success and makes TED-sters tick.【And the first thing is passion.】

Freeman Thomas says, “I'm driven by my passion.” TED-sters do it for love;they don't do it for money.Carol Coletta says, “I would pay someone to do what I do.” And the interesting thing is: if you do it for love, the money comes anyway.【W(wǎng)ork!】

Rupert Murdoch said to me, “It's all hard work.Nothing comes easily.But I have a lot of fun.” Did he say fun? Rupert? Yes!TED-sters do have fun working.And they work hard.I figured, they're not workaholics.They're workafrolics.【Good!】

Alex Garden says, ”To be successful put your nose down in something and get damn good at it.“ There's no magic;it's practice, practice, practice.【And it's focus.】

Norman Jewison said to me, ”I think it all has to do with focusing yourself on one thing.“

【And push!】

David Gallo says, ”Push yourself.Physically, mentally, you've gotta push, push, push.“ You gotta push through shyness and self-doubt.Goldie Hawn says, ”I always had self-doubts.I wasn't good enough;I wasn't smart enough.I didn't think I'd make it.“ Now it's not always easy to push yourself, and that's why they invented mothers.（Laughter）Frank Gehry — Frank Gehry said to me, ”My mother pushed me.“

【Serve!】

Sherwin Nuland says, ”It was a privilege to serve as a doctor.“ Now a lot of kids tell me they want to be millionaires.And the first thing I say to them is: ”O(jiān)K, well you can't serve yourself;

【Ideas!】

TED-ster Bill Gates says, ”I had an idea: founding the first micro-computer software company.“ I'd say it was a pretty good idea.And there's no magic to creativity in coming up with ideas — it's just doing some very simple things.And I give lots of evidence.【Persist!】

Joe Kraus says, ”Persistence is the number one reason for our success.“ You gotta persist through failure.You gotta persist through crap!Which of course means ”Criticism, Rejection, Assholes and Pressure.“（Laughter）So, the big — the answer to this question is simple: Pay 4,000 bucks and come to TED.Or failing that, do the eight things — and trust me, these are the big eight things that lead to success.Thank you TED-sters for all your interviews!

第五篇：成功秘訣

1、成就動(dòng)機(jī)。

所謂成就動(dòng)機(jī)，是指驅(qū)動(dòng)一個(gè)人在社會(huì)活動(dòng)的特定領(lǐng)域力求獲得成功或取得成就的內(nèi)部力量。強(qiáng)烈的成就動(dòng)機(jī)使人具有很高的工作積極性，渴望將事情做得更為完美，提高工作效率，獲得更大的成功。成就動(dòng)機(jī)是影響員工工作積極性的一個(gè)基本的內(nèi)部因素，在宏觀層次上它受到員工所處的經(jīng)濟(jì)、文化、社會(huì)的發(fā)展程度的制約；在微觀層次上，讓每一個(gè)員工都有機(jī)會(huì)得到各種成功體驗(yàn)，培養(yǎng)和提高自我愿望等成就動(dòng)機(jī)水平，將有助于改變他們對(duì)工作的消極態(tài)度，提高自我的工作積極性。

2、自我效能。

自我效能感被定義為人們對(duì)自己產(chǎn)生特定水準(zhǔn)的，能夠影響自己生活事件的行為之能力的信念。自我效能的信念決定了人們?nèi)绾胃惺?、如何思考、如何自我激?lì)以及如何行為。自我效能決定了員工對(duì)自己工作能力的判斷，積極、適當(dāng)?shù)淖晕倚芨惺箚T工認(rèn)為自己有能力勝任所承擔(dān)的工作，由此將持有積極的、進(jìn)取的工作態(tài)度；而當(dāng)員工的自我效能比較低，認(rèn)為無法勝任工作，那么他將對(duì)工作將會(huì)有消極回避的想法，工作積極性將大打折扣。

3、自我激勵(lì)。

工作中難免會(huì)遇到各種各樣的挫折和失敗，降低員工的成就動(dòng)機(jī)并對(duì)自己的能力產(chǎn)生懷疑，所以必須要不斷地進(jìn)行自我激勵(lì)，以維持強(qiáng)烈的成就動(dòng)機(jī)和高水平的自我效能。

4、上司對(duì)員工共作積極性的影響。

上司是員工工作指令的來源，也是員工工作業(yè)績(jī)的主要評(píng)價(jià)者，上司與員工之間的互動(dòng)對(duì)員工的工作態(tài)度起著非常重要的影響。什么樣的領(lǐng)導(dǎo)方式能有效的提高員工的工作積極性呢？臺(tái)灣的組織社會(huì)學(xué)學(xué)者在對(duì)華人企業(yè)的研究中表明，許多企業(yè)會(huì)以家庭作為企業(yè)的隱喻，通過泛家族化的過程，傳統(tǒng)的家族中的倫理或角色關(guān)系會(huì)類化到家族以外的團(tuán)體或組織。

領(lǐng)導(dǎo)者在企業(yè)中扮演的是家長(zhǎng)的角色，要求領(lǐng)導(dǎo)者應(yīng)該恩威并重，公平、公正地對(duì)待下屬。同時(shí)心理學(xué)的研究認(rèn)為，領(lǐng)導(dǎo)者敏銳地覺察追隨者的情緒狀態(tài)，了解并適當(dāng)?shù)貪M足追隨者的需求，是有效地提高追隨者積極性的重要因素。

5、同事對(duì)員工共作積極性的影響。

國(guó)人做事，一向講究“天時(shí)”、“地利”、“人和”，其中“人和”是最重要的因素。文化傳統(tǒng)和幾十年“單位制”的影響使員工很看重工作中的人際關(guān)系，希望能夠被人接納，并能融入其中。同事之間良好的人際互動(dòng)和工作氛圍，將大大的提高員工的歸屬感，進(jìn)而調(diào)動(dòng)員工的工作積極性。

6、工作激勵(lì)。

毫無疑問，恰當(dāng)?shù)募?lì)對(duì)于提高員工的工作積極性有著不可忽視的作用。激勵(lì)從不同的維度可以分為獎(jiǎng)勵(lì)和懲罰、物質(zhì)激勵(lì)與精神激勵(lì)。值得注意的是，激勵(lì)的前提假設(shè)是把員工看作是“經(jīng)濟(jì)人”還是假定為“社會(huì)人”，由于前提假設(shè)的不同，就會(huì)產(chǎn)生激勵(lì)方式和手段的差異。把員工看作是“經(jīng)濟(jì)人”則激勵(lì)會(huì)側(cè)重于物質(zhì)方面；如果把員工假定為“社會(huì)人”，則在物質(zhì)激勵(lì)的同時(shí)，還會(huì)對(duì)員工進(jìn)行適當(dāng)?shù)木窦?lì)。

7、工作本身。

同一件工作對(duì)于不同成就動(dòng)機(jī)、自我效能的員工來說，意義是不同的，員工對(duì)此工作的積極性也是存在差異的，哪怕他們實(shí)際上都能把這份工作完成的很出色。這就要求管理者有能力分辨出員工的工作取向，分配恰當(dāng)?shù)墓ぷ?，如此可以有效地提高員工的工作積極、成功外賣與員工的整體素質(zhì)息息相關(guān)

員工是老板思想的執(zhí)行者，沙龍團(tuán)隊(duì)每一個(gè)環(huán)節(jié)都至關(guān)重要。顧客有時(shí)是抵觸沙龍員工對(duì)其外賣產(chǎn)品的，所以與顧客建立良好的感情和信任力也是成功外賣的前提。顧客又分為不同的層次，針對(duì)不同的顧客群，不同的特點(diǎn)，將產(chǎn)品分類進(jìn)行外賣。每月要有目標(biāo)，主推一種產(chǎn)品，員工集中銷售，效果非常明顯。同時(shí)針對(duì)外賣業(yè)績(jī)高的員工實(shí)行獎(jiǎng)勵(lì)制，樹立標(biāo)桿，讓大家以此為目標(biāo)。

2、美發(fā)店老板需重視產(chǎn)品外賣營(yíng)銷

如果老板沒有外賣的意識(shí)，員工也是做不好的，所以老板要先認(rèn)識(shí)到外賣的重要性，老板要告訴員工，外賣不僅可以使自己增加收入，更加可以鍛煉自身的表達(dá)能力和與外界的溝通能力，是發(fā)型師自我修煉的一個(gè)途徑。外賣講究技巧，根據(jù)不同顧客的經(jīng)濟(jì)承受實(shí)力，制定不同的外賣策略，但不允許強(qiáng)迫性購買。

外賣產(chǎn)品一定要有針對(duì)性，顧客做了什么樣的發(fā)型，賣給他對(duì)應(yīng)配套的產(chǎn)品。不能亂賣產(chǎn)品，使顧客產(chǎn)生被欺騙心理。在外賣初期，樹立良好的口碑是關(guān)鍵。而且員工不能認(rèn)為外賣是推銷，而是要把外賣看成是在輔助顧客護(hù)理他的頭發(fā)，認(rèn)清這一點(diǎn)，剩下的事情就好辦多了。

3、外賣產(chǎn)品的價(jià)位不適宜定的很高

我們的目的是用實(shí)惠的政策來提升我們的品牌形象，用價(jià)格打開顧客的心理防線是最快的方法。你只要和顧客傳達(dá)一個(gè)意思，讓他們明白，我是在為你服務(wù)，不是為了在你那里賺取高額利潤(rùn)，這道心理防線自然輕而易舉的打開。在顧客面前，你永遠(yuǎn)是專業(yè)的，一定要有這種自信，才能成功進(jìn)行外賣。美發(fā)知識(shí)顧客是弱項(xiàng)，所以在這些方面培訓(xùn)員工去進(jìn)行良好的服務(wù)，行為地銷售，一切以顧客為中心，為顧客的頭發(fā)著想，讓顧客感覺到我們?cè)陉P(guān)心他們的頭發(fā)，所以他才能購買我們的產(chǎn)品。

這個(gè)在我們行業(yè)競(jìng)爭(zhēng)力上說，可能不是處在很泛濫的階段，不是說用產(chǎn)品推銷我們的店，而是用我們的服務(wù)、我們店的文化去推銷產(chǎn)品。我們店最受歡迎的外賣產(chǎn)品是倒膜，我們會(huì)根據(jù)這些產(chǎn)品做市場(chǎng)調(diào)查，只要考慮周全，我們才能真正的為顧客服務(wù)。

4、外賣成功的關(guān)鍵根本的還是要培訓(xùn)

而且顧客方面的培訓(xùn)更應(yīng)該是重頭部分，只有深度了解顧客的需求，你才能將產(chǎn)品賣出去。培訓(xùn)外賣營(yíng)銷不僅僅是動(dòng)動(dòng)嘴那么簡(jiǎn)單的事，需要人力、物力、財(cái)力等各方面的配合。在外賣產(chǎn)品的定價(jià)上面，我們傾向于中檔價(jià)位，這個(gè)價(jià)位是大眾的，容易被顧客接受。飾發(fā)品是我們賣的比較好的產(chǎn)品，因?yàn)榫哂兄笇?dǎo)性，顧客大多數(shù)會(huì)相信專業(yè)發(fā)型師的意見。

在選擇上架的外賣產(chǎn)品時(shí)，一般會(huì)注重產(chǎn)品公司的服務(wù)，他們的服務(wù)質(zhì)量一定程度上也決定著產(chǎn)品的質(zhì)量，其實(shí)都是以人為本，就看哪家讓人心服口服

內(nèi)部銷售的愚蠢錯(cuò)誤之一：

假裝友善

他的所作所為：他試圖利用社會(huì)對(duì)話，建立融洽的關(guān)系。他為什么這樣做：有些腦子不清楚的銷售培訓(xùn)師說這是個(gè)好主意。結(jié)果如何：他當(dāng)即就無可挽回地得罪了潛在客戶。如何解決：簡(jiǎn)要地自我介紹;給出你打電話的理由。

愚蠢錯(cuò)誤之二：

談?wù)撟约?/p>

他的所作所為：他談?wù)撟约旱墓ぷ?，以及想?shí)現(xiàn)的愿望。他為什么這樣做：他對(duì)自己印象深刻，認(rèn)為其他人也是如此。結(jié)果如何：潛在客戶掛了電話，認(rèn)為他是個(gè)混球。如何解決：打電話之前進(jìn)行排練，在你說話之前先傾聽。

愚蠢錯(cuò)誤之三：

要求陌生人進(jìn)行推薦

她的所作所為：在把這次生意搞定之前，她要求進(jìn)行推薦。*她為什么這樣做：有些白癡的銷售經(jīng)理將此放在了她的腳本中。結(jié)果如何：她浪費(fèi)了她自己和潛在客戶的時(shí)間。如何解決：只要求心情好的客戶進(jìn)行推薦。

愚蠢錯(cuò)誤之四：

沒有仔細(xì)傾聽

他的所作所為：他沒有聽潛在客戶正在說的話。他為什么這樣做：他全神貫注于他將說的話。結(jié)果如何：他讓自己看上去像個(gè)傻瓜，將事情搞砸。如何解決：打電話之前進(jìn)行排練，在你說話之前先傾聽。

愚蠢錯(cuò)誤之五：

首次遭拒就徹底放棄

他的所作所為：剛看到有抵觸的跡象，他就放棄了。他為什么這樣做：他害怕被拒絕，所以他趕快走人，避免這種痛苦。結(jié)果結(jié)果：他可能碰到過一連串類似的失敗電話。如何解決：為可能的反對(duì)意見準(zhǔn)備一張答案清單。

愚蠢錯(cuò)誤之六：

沒有體現(xiàn)出你的產(chǎn)品的特點(diǎn)

她的所作所為：她沒有讓客戶改變供應(yīng)商的理由。她為什么這樣做：她不知道她的產(chǎn)品與別人有何不同。結(jié)果如何：潛在客戶聳聳肩，將電話放下。如何解決：確保你的初始消息表達(dá)了產(chǎn)品的獨(dú)特性

愚蠢錯(cuò)誤之七：

未能建立起融洽的關(guān)系

注：此音頻本身不是一個(gè)銷售電話，但它說明了妥善處理客戶和潛在客戶所需的融洽關(guān)系的基本原則。

她的所作所為：她注重的是她的流程，而不是客戶。她為什么這樣做：她無法體會(huì)他的情感。結(jié)果如何：客戶變得怒不可遏，然后掛斷了電話。如何解決：關(guān)注客戶想要的，而不是你想要的。

愚蠢錯(cuò)誤之八：

留下一封毫無說服力的語音郵件

他的所作所為：他喋喋不休地說個(gè)不停。他為什么這樣做：他不清楚為什么給我打電話。結(jié)果如何：該消息立即被刪除了。如何解決：給對(duì)方發(fā)一條簡(jiǎn)短而令人信服的消息，然后再打電話

愚蠢錯(cuò)誤之九：

和接線生糾纏不清

他的所作所為：他要求接線生將電話轉(zhuǎn)給決策者。他為什么這樣做：他沒有研究潛在客戶會(huì)優(yōu)先接哪些電話。結(jié)果如何：接線生將他搪塞過去并掛了電話。如何解決：在你打電話之前，要有目標(biāo)的聯(lián)系方式。

愚蠢錯(cuò)誤之十：

對(duì)產(chǎn)品說得太多

他的所作所為：他談?wù)摦a(chǎn)品的特性和功能。他為什么這樣做：他假設(shè)顧客理解該價(jià)值。結(jié)果如何：該潛在客戶失去興趣，神情恍惚。如何解決：預(yù)先解釋為什么該客戶可能想要從你這里購買。

有不少美發(fā)師抱怨現(xiàn)在向客戶推銷產(chǎn)品是非常難的，到底該如何讓客戶信任自己呢？想要做好一名優(yōu)秀的美發(fā)師，下面的銷售技巧您不妨看看。

首先，信任加強(qiáng)療效。

一是知識(shí)性階段：美發(fā)師運(yùn)用專業(yè)技術(shù)和專業(yè)知識(shí)來說服顧客。在這個(gè)階段美發(fā)師要巧妙地表露出您的專業(yè)知識(shí)，讓顧客對(duì)您產(chǎn)生信任。顧客未必完全了解您的知識(shí)，但只要讓他們感覺您說的有理就夠了。因?yàn)?，這是一個(gè)好的印象，有利于更進(jìn)一步的說服。

二是心理性階段：心理性階段在于補(bǔ)充第一階段的知識(shí)性說服，以加強(qiáng)正面印象。首先以迎合個(gè)人的氣質(zhì)，來創(chuàng)造出信賴、認(rèn)同的氣氛，通常在這種氣氛下，顧客較容易接受美容師所給予的建議和說服。

通常男人會(huì)相信所看到的，女人會(huì)相信所聽到的。所有的女人多少都會(huì)接受男人傾訴的甜言蜜語。

其次，美發(fā)師要善于把握與顧客單獨(dú)會(huì)談的機(jī)會(huì)。

怎么與顧客在安靜的會(huì)談室里進(jìn)行咨詢和發(fā)型分析，要遠(yuǎn)比在嘈雜的美發(fā)室里來的有效和持久的多。有些美發(fā)師會(huì)希望將自己與顧客的關(guān)系界定在朋友、知己的層面上，并透過這種關(guān)系，方能把握顧客的心理和動(dòng)向，其實(shí)這樣做是毫無意義的。

一是建立私人關(guān)系即費(fèi)時(shí)，又耽誤了商業(yè)銷售行為的推動(dòng)；因?yàn)檫@些談話內(nèi)容是無法引導(dǎo)出實(shí)際利益的。二是顧客將會(huì)對(duì)曾告知您的秘密感到不安，她們會(huì)厭惡自己的輕率行為，同時(shí)也會(huì)害怕您可能輕率地泄密，如此一來，反而會(huì)使您與顧客的關(guān)系更不安全。不該說的：不易談?wù)撜巍⒉灰渍務(wù)撟诮?、不易談?wù)搨€(gè)人隱私。

該說的：當(dāng)您掌握了顧客的個(gè)性和品位后，您不需要偽裝自己去喜歡她所喜歡的，但是要試著去談?wù)撍矚g的。在談?wù)撍矚g的話題時(shí)，她會(huì)漸漸地，自發(fā)地?cái)⑹鲎约?，這時(shí)您就更清楚地知道她的真正需求了。

最后，美發(fā)師要善于了解顧客的內(nèi)心需求。

如何在美發(fā)的本質(zhì)在于修飾臉形，現(xiàn)代婦女對(duì)美發(fā)的內(nèi)心需求無非是希望重新拾回已經(jīng)逐漸流逝的青春，以及伴隨著青春的流逝而引發(fā)的自信。

因此當(dāng)顧客進(jìn)入美發(fā)中心后，她所期望的是一個(gè)能改善她外觀的計(jì)設(shè)，如果在短短的一個(gè)半小時(shí)之后，顧客的發(fā)型有了顯著的改善，那么再接下來的“銷售產(chǎn)品”階段就會(huì)容易的多了。

1、忌生硬。營(yíng)銷員在與顧客說話時(shí)，聲音要宏亮、語言要優(yōu)美，要抑揚(yáng)頓挫，語氣要生動(dòng)活潑。要切忌說話沒有朝氣與活力。

2、忌質(zhì)問。與顧客溝通時(shí)，要理解并尊重顧客的觀點(diǎn)，不能強(qiáng)求，無論他買不買你的東西，都不可以用質(zhì)問的口氣與他交談。最好不要用下面的方式向顧客發(fā)問。

①您為什么不買?

②您為什么對(duì)我們的產(chǎn)品有成見?

③您憑什么講這個(gè)產(chǎn)品不好?

④您有什么理由說我們公司的售后服務(wù)不到位?

諸如此類等等，用質(zhì)問或者審訊的口氣與顧客談話，是營(yíng)銷員不懂禮貌的表現(xiàn)，是不尊重人的反映，是會(huì)傷害顧客的感情和自尊心的。

3、忌命令。在與顧客交談時(shí)，態(tài)度要和藹，語氣要柔和，要采取征詢、協(xié)商或者請(qǐng)教的口氣與顧客交流，切不可用命令和批示的口吻與人交談。要清楚明白你需要永遠(yuǎn)記住一條那就是——您不是顧客的領(lǐng)導(dǎo)和上級(jí)，您無權(quán)對(duì)顧客指手畫腳，下命令或指示。

4、忌炫耀。與顧客溝通談到自己時(shí)，要實(shí)事求是地介紹自己，稍加贊美即可，萬萬不可忘乎所以、得意忘形地自吹自擂、自我炫耀。否則會(huì)人為地制造雙方的隔閡和距離。

5、忌直白。要掌握與人溝通的藝術(shù)，顧客成千上萬、千差萬別，有各個(gè)階層、各個(gè)方面的群體，他們的知識(shí)和見解上都不盡相同。我們?cè)谂c其溝通時(shí)，如果發(fā)現(xiàn)他在認(rèn)識(shí)上有不妥的地方，要把握談話的技巧，委婉忠告。

6、忌批評(píng)。在與顧客溝通時(shí)，如果發(fā)現(xiàn)他身上有些缺點(diǎn)，千萬不要當(dāng)面批評(píng)，更不要大聲地指責(zé)。要知道批評(píng)與指責(zé)解決不了任何問題，只會(huì)招致對(duì)方的怨恨與反感。與人交談要多用感謝詞、贊美語;要多言贊美，少說批評(píng)，要掌握贊美的尺度和批評(píng)的分寸，要巧妙批評(píng)，旁敲側(cè)擊。

7、忌專業(yè)。在銷售產(chǎn)品時(shí)，一定不要用專業(yè)術(shù)語，因?yàn)楦鱾€(gè)行業(yè)都有一定特殊性，專業(yè)術(shù)語固然可以突顯出你非常職業(yè)，但如果客戶不能理解，在他的感覺里與欺騙沒有什么區(qū)別。

8、忌獨(dú)白。與顧客談話，就是與客戶溝通思想的過程，這種溝通是雙向的。不但我們自己要說，同時(shí)也要鼓勵(lì)對(duì)方講話，通過他的說話，我們可以了解顧客個(gè)人基本情況，如：工作、收入、喜好、投資、配偶、子女、家庭情況等等，雙向溝通是了解對(duì)方有效的工具，切忌營(yíng)銷員一個(gè)人在唱獨(dú)角戲，個(gè)人獨(dú)白。如果喋喋不休，口若懸河，全然不顧對(duì)方的反應(yīng)，結(jié)果只能讓對(duì)方反感、厭惡。

在與客戶溝通時(shí)，如果你的談話時(shí)間等于或大于客戶的談話時(shí)間，那么你是比較失敗的。

9、忌冷談。與顧客談話，態(tài)度一定要熱情，語言一定要真誠(chéng)，言談舉止都要流露出真情實(shí)感，要熱情奔放、情真意切。

10忌爭(zhēng)辯。在與顧客溝通時(shí)，我們是在推銷產(chǎn)品，不是參加辯論，與顧客爭(zhēng)辯解決不了任何問題，只會(huì)招致顧客的反感。

首先要理解客戶對(duì)產(chǎn)品有不同的認(rèn)識(shí)和見解，允許顧客發(fā)表不同的意見;如果非要和顧客發(fā)生激烈的爭(zhēng)論，即使勝利了，得到的只是失去了顧客、丟掉了生意。

說話要有技巧，溝通要有藝術(shù);良好的口才可以助您事業(yè)成功，良性的溝通可以改變您的人生。