第一篇：做外貿如何寫好第一封推銷郵件

做外貿如何寫好第一封推銷郵件

現行的外貿溝通方式，大家主要是在用：電子郵件來和客人進行溝通的。我在這里就很多人常常不知道怎樣寫好第一封推銷電郵給買家，及怎樣來回復買家的查詢郵件做些文字說明。

第一封外貿推銷郵件在外貿業務中可能就如我們和陌生人交往時彼此之間留下的第一印象。有些人就能夠給別人留下好印象，有些人給別人留下不好印象。這印象好與壞，其實我們每個人只要真正注意，也能夠做到完滿的結局。

那么，我們第一次和陌生人的買家郵件交往中怎樣能給買家帶來好的印象呢?我想，我們要做好這個最重要的準備工作：對自己的產品要百分百熟悉，特別是自己要推銷的某種新產品，對其必須要做全方位的深入了解。我們不妨問這些問題：這次我們要給買家介紹的是何種產品及推銷該產品的哪個賣點?我們的賣點會不會是很多同行都在推銷的?我們的賣點是不是現在這個客人需要的?或會不會是客人未來需要的?然后再來電函寫作。在知道這些問題答案后，我們下面來研究寫第一封英文函電時要注意哪些細節，哪些是比較適用的，有效的方法。

寫第一封英文函電，首先我們必須有個好的標題。吸引買家注意的標題，這樣買家才有可能打開看我們的郵件。就象我們第一次和人見面，要將自己裝扮的漂亮點，帥一點，精神點一樣，來吸引大家。哪些標題才算吸引人，我想大家不妨去看看Yahoo上的產品推銷廣告(其實很多英文網站都可以看到)，看看人家老外用何種標題來推銷他們的產品的。仔細研究一下，我想就知道了。很簡單，只要我們COPY他們自己習慣的做法就OK。

其次我們必須簡單扼要，一目了然。推銷的文字不要多，不要太長。記住：越簡單越好。簡單最美。但是不要因為簡單而忘記自己產品的賣點。通常我們是這樣來寫的：

第一段：簡明扼要的告訴客人我們怎樣得知他需求信息，最好是一句話就

OK。

第二段：簡單扼要的告訴客人我們是該產品的專業生產商或供應商，我們有上乘質量及具有競爭力的價格。現特別推薦我們的新產品，暢銷的一品種來給客人。最多不要超過兩句話。

第三段：詳細地描述所推薦產品，越全面越好。通常是對產品品名，性能，材料，FOB/CIF價格，產品規格，包裝規格，技術參數，付款方式，生產時間，樣品提供情況等每一環節要做詳細介紹，但也不能太累贅。

第四段：希望能夠得到客人的評價及回復，如有任何疑問，歡迎隨時溝通，我們便在第一時間給予客人的回復。最好是一句話。

第五段：一句話，那就是我們公司的詳細聯系方式，最好含有公司的電子郵件地址，公司的網頁。方便客人更好回復及更多對我們的了解。

而往往我們很多人問題就是太多的文字來說明我們自己的公司背景，其實這是很大的敗筆。因為，買家每天收到很多推銷郵件，很少有時間來研究你的公司背景。買家常常將繁瑣的文字做垃圾郵件來處理，可能不看我們辛苦寫的長長推銷郵件。買家何時才會研究我們公司的背景呢?可能是在想和我們真正發生業務合同時，才會用時間研究我們公司的背景資料。一旦，買家研究我們公司的背景，可能那是一個好的訊息：買家可能要向我們購買產品了。然而，到這種地步不可能是第一封郵件能做到的，也不是第一封郵件要去做的。（小貼士：網站推廣不出去就上推一把論壇）

文庫ID：我小鳥伊人

第二篇：外貿郵件常用語

外貿常用語

感謝詢價

1.2.3.4.5.6.Thank you for your interest in ***, expressed in your letter of June5.We are very much obliged by your enquiry for… Thank you very much for your inquiry of September 2 for our… Glad to get your inquiry of … It's a long time since I got your last letter.please accept(I wish to express)my sincere(grateful)(profound)appreciation for...問候語

1.Wish you well with your work

2.Hope everything goes well with you all along.3.Hope you are fine.4.How is everything?

5.How are you?

6.I hope everything is all right

7.How are you getting along these days? I miss you very much.8.Many thanks for your kind and warm letter.9.Wish u lots of luck.10.Best wishes for you.11.We wish you a fine day.12.I hope everything is fine with you.要求回復

1.2.3.4.5.6.Your prompt reply would be greatly appreciated.For further information, you… We are looking forward to your favorable and prompt reply We look forward to receiving from you the specific enquiries.Looking forward to hearing from you.Please kindly get back your comments to us.We are sure any of your feedback will get our prompt attention & reply.Thanks in advance!

7.Should you find interest in our items, kindly let us know?

8.Please feel free to contact me if any question.9.I can't wait for your next mail.10.Any problem, welcome to contact with me freely.詢問最新進展

1.What's more, if any news updated about the 3rd container, let me know please.2.It's been several days since last letter.How's going there? Please let me know any your comment about my last letter dated November 2nd.3.With regard to your letter of November 2nd about the price

第三篇：外貿郵件回復

外貿郵件回復范文：

收到客戶詢盤時的回復： Dear Sir，We hereby acknowledge receipt your inquiry of XX,(products)and I just got the information form our production department, these standards are available for us.And the now pls check the quotation below: The specification you required: The length: The diameter: The material ……

The price: XX usd /pcs FOB(Tian Jin)

I hope this is the one in your favor, as an experienced company(ISO9001:2000)in the XX field for more than 20 years.And we take the opportunity seriously to cooperate with you.If you have any questions, pls feel free to contact me.I will try my best.Thanks and regards Singature

客戶詢盤模糊，像客戶詢問規格 Dear Sir，Thanks for your inquiry of our XX(products).On Dec.10th.And we are in XX field for many years, so we are confident we can do it.But the specification you given is still lack.Such as the diameter, material, quantity and so on…, so pls can you send us the details? The drawing(CAD)is ok.After we confirmed, we are happy to provide you with our good quality and competitive price.Looking forward your soonest reply, Thanks and regards Singature

針對客人的討價還價的回復 Dear Sir，Sorry for my late reply, I discuss with our boss for a long time, but regarding the price, it is near our bottom line, you know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation, so we allow you a 2% discount, this is the best I can do for you.I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.If you any comments, pls let me know.Thanks and regards, Angela

這個得針對情況，如果利潤真的不太高，就這樣寫么有關系，如果老板太黑了，就給點折扣，關于價格不是一封兩封的郵件可以搞定的，總之靈活點啦。

應對客戶的遲遲不回復的郵件： Dear Sir，Did you receive our quotation on Dec.12th? And no reply from you.I was waiting until until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply? And kindly give me some advice on XX(products)

Looking forward your reply Thanks and regards Angela

面對客戶遲遲不回復 Dear Sir，How are you these days? I am Angela from XX Company, hope you still remember me.You sent us an inquiry of XX products.And we quoted for you on Dec 12th.Can you send me a reply which can state your advice? You know we usually keep our client’s data and advice in the achieves, so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them, if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.Ok? Thanks very much.針對報價了不回復的 Dear Sir or Madam，Hope you still remember me, I sent you quotation for XX(products)on XX(date), well maybe you are very busy, and I understand.I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.Could you give me some advice so that we can do better

Best Regards

1, Therefore we always put the quality as the first consideration 因此我們總是把質量放在第一位的

2，Would it too much to ask you to respond my question by tomorrow? 可以請你明天以前回復嗎？

3，the price we give is almost reach our bottom line 我們所給的價錢已經接近我們的底線了

4，The validity of the quotation is about the 10 days 報價的有效期大概是10天左右

5，Moreover we keep the price costs to the costs of the production 再說，我們的緊挨個已經接近生產費用的邊緣

6，Will you kindly tell the quantity you require so as to unable us to sort our the offers?

為了方便我們報價，你能告知數量嗎

7, you should take the quantity into consideration 你必須考慮到數量

8，We may reconsider our offer if your order is big enough 如果你們數量足夠大的話，我們可以重新考慮價格 9，I’d like to tell you what I think about that 我想告訴你一些我的想法

10，But consider the quality, our price is quite reasonable 如果考慮到質量，我們的報價是很合理的收到來信：

I have just received your kind letter.I was very happy/glad/delighted/pleased to receive your letter yesterday morning.Your kind letter of Saturday arrived this morning 久未通信

Pls pardom me long in writing to you

I must apologize for not having written to you previously 未及時回信

I apologize for the delay in my reply

I apologize for being a day late with the delay reply to you Having lost your last mail, I have not been able to reply sooner 久無音信

I have not heard a word you for a long time There has been no news from you for ages

As I have not heard of you for long, I feel anxious 表示歉意難過：

Pls accept my sincerest apologies for the inconvenience I fear we caused you 遇到不好的事情

I have deeply grieved to hear the death of your father

I was most distress to learn from your letter of the illness of your father 談談開發信的事情

還蠻感謝大家，我要繼續努力啦，不然對不起版主，呵呵

其實我也還是做外貿就10月左右，所以經驗什么的都不是很成熟，在總結自己的同時還希望幫到比我還新的朋友，前輩不要拍我板磚哦。

發開發信要先找到郵箱，至于找郵箱呢，我覺得至今用的比較順手的是各國郵箱的后綴(自己搜一下，太長了不好發上來)和一些好的黃頁，有些朋友反映用郵箱后綴找不到，那是因為你要分析一下你們的產品在哪里很暢銷，用的比較多。比如我們的產品水井管在沙特等中東產石油的地方用的多，那么就那些國建的公共郵箱后綴，搜出來比較多。其實我覺得開發信這個東西就像我們國內做電話銷售一樣，我想每個外貿人都很討厭每天一大堆的網絡推廣電話，我想老外和我們應該是一樣的心情。所以我覺得做外貿的不容易的，每天辛辛苦苦找郵箱發開發信息，而且還被人討厭，看都沒看就刪了。有的說喜歡簡短的開發信，有的喜歡有點專業性的比較長一點開發信，至于到底怎么樣，我有兩種版本經常換著發，要多多準備幾封進行追蹤，郵箱最好設上閱讀回執，對有閱讀回執的郵件進行追蹤，幾

周幾個月時不時的騷擾一下。要用不同的版本，要不發一樣的，看不看都刪了，沒什么新意。我開發信的內容很大眾化就不貼上來了。呵呵

還有一點是開發信是主題，反正我不喜歡什么how are you, hi, my friend,什么的，就用產品名稱，或者用RE:貌似比較有效果，呵呵，還有可以突發奇想，比如有一天我用的標題是your water need treatment,（我們做水處理過濾產品的）結果發過去一會就有人回復說介紹一下詳細的catalog什么的。當然可能是運氣什么的 發開發信需要堅持，不要沒有效果就放棄后再抱怨怎么沒效果啊沒效果啊，因為開發信本身的是一個概率問題，成功率本身就比較低的。所以那句話叫什么來著廣撒網才能網大魚。前輩的話是有道理的。

What’s wrong withy you, you look depressed

Something went wrong.情況不秒啊（出了問題/麻煩）。You are welcome, you deserve it.Not necessarily.不見得

I am embrassed to take so many gifts

Embrassed還可以指別人給你難堪而感到尷尬You scolded me in public, I am embrassed I don’t deserve this/I am flattered.我不敢當 As for a leave/ I ask to use a sick leave today

Let’s get down to business.It’s late, let’s get down to business時候不早了，讓我們談正事吧。

1.無法提供客戶想要的產品時回復

Dear

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:

Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http://www.tmdps.cnF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather

handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，Re: SWC Sugar

Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on h

and.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，3.客戶向我們發出關于一個物品的訊盤后我們發的還盤

Dear :

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely，4.對新客戶想和我們建立合作關系的還盤

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.Mark Li

第四篇：外貿郵件回復

收到客戶詢盤時的回復：

Dear sir，We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below:

The specification you required: The length: The diameter: The material........The price:XX usd /pes FOB(tian jin)

I hope this is the one in your favor,As a experienced company(ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards

簽名

客戶詢盤模糊，向客戶詢問規格

Dear sir，Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok.After we confirmed,we are happy to provide you with our good quality and competitive price.Look forward your soonest reply, Thanks and regards

簽名

針對客戶的討價還價的回復

Dear sir，Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you.I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think.If you any comments ,pls let me know.Thanks and regards Angela

這個得針對情況，如果利潤真的不太高，就這樣寫沒有關系，如果老板太黑了，就給點折扣，關于價格不是一封兩封的郵件可以搞定的，總之靈活點啦

應對客戶的遲遲不回復的郵件: Dear sir，Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply?and kindly give me some advice on XX(products)

Look forward your reply Thanks and regards Angela

面對客戶遲遲不回復

Dear sir，How are you these days?I am angela from XX company,hope you still remember me.you sent us a inquiry of XX products.And we quoted for you on dec 12th.Can you send me a reply which can stated your advice?you know we usually keep our client’s data and advice in the achives,so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them,if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.ok?thanks very much.針對報價了不回復的Dear sir or madam，Hope you still remember me,i sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.I review your websit very carefully, and have much interests to make a start for our cooperation,to provide the best special service.Could you give me some advice so that we can do better

Best regards

1、therefor we always put the quality as the first consideration 因此我們總是把質量放在第一位的

2、would it too much to ask you to respond my question by tomorrow? 可以請你在明天以前回復嗎

3、the price we give is almost reach our bottom line 我們所給的價錢已經接近我們的底線了

4、the validity of the quotation is about the 10days 報價的有效期大概是十天左右

5、moreover we keep the price close to the costs of the production.再說，我們的價格已經接近生產費用的邊緣

1、will you kindly tell the quantity you require so as to unable us to sort out the offers? 為了方便我們報價，你能告知數量嗎，2、you should take the quality into consideration 你必須考慮到質量問題

3、we may reconsider our offer if your order is big enough 如果你們數量足夠大的話，我們可以重新考慮價格

4、i ’d like to tell you what i think about that 我想告訴你一些我的想法

5、but consider the quality ,our price is quite reasonable.但是考慮到質量，我們的報價是很合理的一些實用英語系列：

收到來信：

1、i have just received your kind letter.2、i was very happy/glad/delighted/pleased to receive your letter yesterday morning.3、your kind letter of saturday arrived this morining 久未通信：

1、pls pardon me long in writing to you

2、i must apologize for not having written to you previously

未及時回信

1、i apologize for the delay in my reply

2、i apologize for being a day late with the delay reply to you

3、having lost your last email ,i have not been able to reply sooner 久無音信：

1、i have not heard a word you for a long time

2、there has been no news from you for ages

3、As i have not heard of you for long,i feel anxious 表示歉意難過：

pls accept my sincerest apologies for the inconvenience i fear we caused you 遇到不好的事情

1、i have deeply grieved to hear the death of your father

2、i was most distress to learn from your letter of the illness of your father

談談開發信的事情

還蠻感謝大家，我要繼續努力啦，不然對不起版主，呵呵

其實我也還是做外貿就10月左右，所以經驗什么的都不是很成熟，在總結自己的同時希望幫到比我還新的朋友，前輩不要拍我板磚哦。

發開發信要先找郵箱，至于找郵箱呢，我覺得至今用的比較順手的是用各國郵箱的后綴（自己搜一下，太長了不好發上來）和一些好的黃頁，有些朋友反映用郵箱后綴找不到，那是因為你要分析一下你們的產品在哪里很暢銷，用的比較多。比如我們的產品水井管在沙特 等中東產石油的地方用的多，那么就那些國家的公共郵箱后綴，搜出來比較多。

其實我覺得開發信這個東西就像我們國內做電話銷售一樣，我想每個外貿人都很討厭每天一大堆的網絡推廣電話，我想老外和我們應該是一樣的心情。所以我覺得做外貿的不容易的，每天辛辛苦苦找郵箱發開發信，而且還被人討厭，看都沒看就刪了。有的說喜歡簡短的開發信，有的喜歡有點專業性的比較長一點的開發信，至于到底怎么樣，我有兩種版本經常換著發，要多多準備幾封進行追蹤，郵箱最好設上閱讀回執，對有閱讀回執的郵件進行追蹤，幾周幾個月時不時的騷擾一下。要用不同的版本，要不發一樣的，看不看都刪了，沒什么新意。我開發信的內容很大眾化就不貼上來了。呵呵

還有一點是開發信得主題，反正我不喜歡什么how are you，Hi，my friend，什么的，就用產品名稱，或者用RE：貌似比較有效果，呵呵，還有可以突發奇想，比如有一天我用的標題是your water need treatment,（我們做水處理過濾產品的）結果發過去一會就有人回復說介紹一下詳細catalog 什么的。當然可能是運氣什么的發開發信需要堅持，不要沒有效果就放棄然后再抱怨怎么沒效果啊沒效果啊，因為開發信本身的是一個概率問題，成功率本身就比較低的。所以那句話叫什么來著 廣撒網才能網大魚。前輩的話是有道理的。

有時間我整理一下自己的郵件或者用的好的黃頁再分享給大家，呵呵先寫到這吧，有時間再寫，不能一下午光更新，呵呵

spoken English）Ｓomething went wrong.情況不妙啊(出了問題/麻煩).內似的表達有:“There is something wrong with sth”.什么出了麻煩/有毛病等.例如:What ’s wrong with you, you look depressed--你看上去很消沉,發生什么事了

2)You are welcome,you deserve it.不客氣,應該的!“deaerve”(v)-應該得,值得.3)Not necessarily.不見得.這個短語在日常生活中用得較多.請牢牢記住,很實用的!

4)I am embarrassed to take so many gifts.拿這么多的禮物我真不好意思(意思是--你送我這么多禮物真不好意思.當然“embarrassed”還可以指“別人給你難堪而感到尷尬的意思”.例如:You scolded me in public,I am embarrassed!---你在公共場合訓我真讓我感到尷尬.5)I don’t deserve this/I am flattered.我不敢當(意思是你太夸我了)“Flatter”(v)---吹捧,奉承,過分夸獎等.6)The game came out even.比賽不分勝負.“even”扯平的,互不相讓的“

7)Ask for a leave/I ask to use a sick leave today.請假/請病假

8)I told you(early).我不是早就告訴你了/我不是早說了!

9)It ’s better than nothing.總比沒有好!這句非常實用,用來安慰別人是非常漂亮的句子!

10)Let’s get down to business.我們談正事吧/我們轉入正題吧!”It’s late,let’s get down to business".---時候不早了,讓我們談正

Hi Lesley:

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第五篇：外貿郵件回復

要樣品和問目標價格。

in order to quote you a consideable price,we have to know more detail about this product.if you do not mind,pls send me a sample and attached your anticipated price or target price