第一篇：亞洲春節英文版

When it comes to the Lunar New Year,the first word occurred to us may be “China”.As about 1.3billion of people celebrating the spring festival,the Chinese LNY become one of the most remarkable festival in the world as well as Christmas in Western countries.But,it should be stressed that the Chinese LNY could not be equal to the LNY.That means,China is not the only country that celebrates this festival.In brief,it is a festival of Asia.According to incomplete statistics,there are 13 Asian countries which set LNY as their public holiday:China,North Korea,Korea,Vietnam,Mongolia,Singapore,Malaysia,Indonesia,Thailand,Burma,Philippines,Brunei and Bhutan.Different countries have their different customs and activities to celebrate the LNY.Take some countries for example below:

Korea:More attention on the New Year’s Eve

In the last few days of the twelfth lunar month,the Korean go back home to reunite with their family,no matter how far they are form home.On the New Year’s Eve,all the restaurants are closed for the entire day.People prepare family reunion dinner by themselves at home.In the evening,all the family members stay up all night to wait for the first sunrise of the new year.It is said superstitiously that one’s eyebrows would become white if he or she broken the role of staying up all night.Vietnam:Eat,drink and be merry in the Golden Week

New Year’s Day in Vietnam is called “Tet Nguyen Dan”.4 days break will given to people ,and sometimes this holiday will meet a weekend.Thus,the 6 days holiday is usually called “the Golden Week”,just like the National Day’s Holiday of China.The LNY starts from December 23 in lunar month,the day of God of the Hearth,and last out the frist month of the lunar new year.The Vietnamese often say that it’s a month of eating and drinking.In the NYE,the Vietnamese set a length of bamboo(with no leaves)in their house.At the top of it hangs a wind-bell and a piece of red colored banner.People think the sound of wind-bell can keep away the evil spirits.They also eat rice dumplings the shape of which look like knolls or cubes to symbolize the heaven and the earth.Japan:Exception?Not really

Japan is not the one of the 13 countries.The Japanese celebrate the New Year’s Day on January 1.However,before 1873,it was observed according to the Chinese lunar calendar.Even though the date of the celebration has changed,the occasion is celebrated with proper Japanese new year traditions.Just as a custom in China,the Japanese give money to kids,too.Lucky money in Japan is called “Otoshidama”.The amount of the money given to kids depends on the age of them.On the New Year’s Day,the Japanese hang a straw rope in front of the entrance of their home to keep away the evil spirits.Green plants and bamboo are used to decorate the house,which signify new life and the honesty to God.At night,people go to the temple to worship,and ring the temple’s bells 108 times to keep away all the evil forces.Each countries has its own customs and activities to observe the LNY,but the original intentions are the same:to bid farewell to the old and usher in the new,to have a family reunion and to pray for a good future.The differences in customs enrich the connotative meaning of this great festival and make it a colorful cultural phenomenon of Asia as well ae the whole world.

第二篇：牙膏產品亞洲市場營銷計劃書(英文)

1.Introduction

? Company

Allstar Brands-Allsmile toothpaste

Allstar Brands is an international consumer goods enterprise which produces and sells prescription pharmaceuticals, nonprescription drugs and fast moving consumer goods.It has many leading brands in all kinds of product categories in regional markets.The consumer products division includes various types of packaged goods such as soaps, shampoo and toothpaste.In recent decades, Allstar has expanded the product category width through internal new product development and acquisition of brands and companies around the globe.Recently the enterprise was reorganized into a global product management structure with three major divisions including ethical drugs, consumer healthcare, and consumer products.A group of category managers are within each division.Under the new structure, each division is responsible for its own international operations and can pick the products and categories to pursue internationally.This business plan is aimed at the marketing of Allsmile, a toothpaste of Allstar Brands in Asian market.(Feick et al, 2003)

? Situation

From the perspective of the market development, oral hygiene products in Asia market has entered into the mature period.The degree of market segmentation is high, brand loyalty plays a main role, and price competition is very fierce.As for the market supply field, the size of the Asian market is relatively stable and the market growth rate is low.Seeing from the market demand angle, personalized needs get intense day by day.The pursuit of new feeling, health, whitening, natural, full effect are still the mainstream of toothpaste products.In terms of the brand structure, market concentration is very high, several multi-national toothpaste brands occupy the mostmarkets all around the world.Looking from the product structure, market segmentation becomes more obvious, many new products exist, and the products withspecial feeling and diverse functions are widely accepted by the market.As for theregion and price structure, toothpaste products in urban markets tend to achieve further vocational development while in rural markets, the sales of low price products rise rapidly.(Berger, 2011)Last but not least, in terms of the market share of some major brands.The main brand group in Asian toothpaste market roughly includeBritesmile Bancav, Clean & White Caregate, Dentacare and Eversmile.(Feick et al, 2003)

2.Goals for Asia

? What to achieve and why(be specific, give some metrics)

The main market terminals in Asia will be China, Japan, India, South Korea, the Philippines and Thailand.Total Sales of the current year: $0.6 billion;

Gross profit: $0.2 billion;

Gross margin: 30%;

Net profit: $0.18 billion

Market share:15%

The marketing goal is decided as the toothpaste products develops rapidly and the Asian market potential is tremendous.From statistics of the manufacturer toothpaste sales by Country Market in the last six years, all of the six Asian countries mentioned above increased year by year.For instance, the sales in India five years ago was $398 million, while in the current year, the number is as large as $ 694 million.In China, the sales has raised from $1409 million to $2094 million within six years.As a result, the toothpaste market in Asia still has great space for development.Currently Asia's per capita toothpaste consumption has not reached the international average level, so the potential market is huge.The potential source is not just the conservative 4 billion population till 2050, but also the the growing rate of brushing teeth among Asian people and their growing oral health awareness.(Feick et al, 2003)

? Risks involved and likelihood of accomplishing goals

While the marketing goal of Allsmile toothpastes being executed by the marketing staff, several other toothpaste with large share may take relevant measures.If several brands take the measures of the promotions, discounts or price-cutting competition, it is likely to cause everybody have no profit or even loss.However in general, this kind of phenomenon is unlikely to appear.In addition, when improving sales channels, at the same time, Allsmile may lose the share of several original marketing channels, thus will result in a pyrrhic victory.Last but not least, there are some risks in personal selling and business promotion aw well.Without large capital investment, these measure may not reach the designated effects.(Kotabe&Helsen, 2010)

3.Overall Competitive Strategy for Asia(core of the plan)

? Situation analysis and SWOT

Strengths

Allstar Brand is a world-leading consumer goods company with a long history Abundant capital

Mature marketing capabilities

Advanced technologies and equipment

Clear brand and strategic positioning

Strong product competence

High quality products

Accurate market segmentation

Sound supply chain management system

Diverse marketing channels

Weakness

Global operation and management mode may cause the response lag in Asian market Although there are various products, the differences are just the package and spice.They are lack of the innovations in raw materials and functions.(Kotabe&Helsen, 2010)

Stick to the international management experience and unwilling to change

Different age groups have different consuming habits.As for the elderly, they are used to some local brands, let them accept a new brand is difficult

Multinational management is difficult.Due to the differences in culture and values, there will be some contradiction within the company, and thus increase the difficulty of management.High cost.The investment in consumer research, advertising planning and product research may increase the cost.Compared with similar products, its product differentiation is not obvious.While comparing with domestic brands, its brand affinity is not strong

Opportunities

Consumers’ living standards improve, the concept of life changes, they begin to pursue health life.Dental health attracts more and more attention, market growth of toothpaste speeds up.As people’s consumption habits change, they strengthen the brand preference and decline the sensitive degree of price.Domestic national enterprises develop slowly and even atrophy, lack of competitiveness(Kotabe&Helsen, 2010)

Threats

Several large brands have already occupied the market

Several local brans are developing fastly

Lack of local characteristics

? Basis for competing effectively in the long run(specify an overall competitive strategy)

Understand and adapt to the different needs of Asian consumers and expand consumer objects constantly.Long-term marketing plan include four categories, products, positioning, marketing channels and marketing strategy.1.Update the product combination and replace the packaging of the products in order to increase specific groups’ interest and thus promote consumption.2.Divide the toothpaste positioning in high-grade, middle-grade and low-grade.Therefore consumers will have more choosing space.3.Use all kinds of channels like modern supermarkets, wholesale markets, terminal direct selling and chain pharmacies to enhance the brand competitiveness and maximize the enterprise profit.(Kapferer, 2012)

4.Take use of personal selling, business promotion and other marketing strategies to.encouraging consumers to take purchase behavior effectively.Besides, it will help actively explore new markets.(Ataman et al, 2010)

? Resources and capabilities of the firm

Tangible resources(all kinds of consumer goods, materials, equipment, facilities, workplace)

Financial resources(value over $8.9 billion)

Human resources(sound HR management system)

Intangible resources(trademark, patent, technology, corporation culture, brand image etc.)

References:

Ataman, M.B., Van Heerde, H.J., & Mela, C.F.(2010).The long-term effect of marketing strategy on brand sales.Journal of Marketing Research, 47(5), p866-882.Berger, A.(2011).A Strategic Analysis of Colgate′ s toothpaste product line.GRIN Verlag.p7-13

Feick, L., Roth, M., Deighan, M., & James, S.(2003).Country manager: The international marketing simulation.Charlottesville, Virginia: Interpretive Software Inc.P7-18

Kapferer, J.N.(2012).The new strategic brand management: Advanced insights and strategic thinking.Kogan Page.p45-55

Kotabe, M., and Helsen, K.,(2010)Global Marketing Management(5th ed), John Wiley and Sons, Brisbane.p130-136

第三篇：春節英文介紹

春節英文介紹：

The Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Year's Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Year's Day,people usually put on their new clothes and visit their femily and friends.They usually say:“Happy New Year's Day.” The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.The Origin of Chinese New Year 中國春節的來歷

The Chinese New Year is now popularly known as the Spring Festival because it starts from the Begining of Spring(the first of the twenty-four terms in coodination with the changes of Nature).Its origin is too old to be traced.Several explanations are hanging around.All agree, however, that the word Nian, which in modern Chinese solely means “year”, was originally the name of a monster beast that started to prey on people the night before the beginning of a new year.One legend goes that the beast Nian had a very big mouth that would swallow a great many people with one bite.People were very scared.One day, an old man came to their rescue, offering to subdue Nian.To Nian he said, “I hear say that you are very capable, but can you swallow the other beasts of prey on earth instead of people who are by no means of your worthy opponents?” So, it did swallow many of the beasts of prey on earth that also harrassed people and their domestic animals from time to time.After that, the old man disappeared riding the beast Nian.He turned out to be an immortal god.Now that Nian is gone and other beasts of prey are also scared into forests, people begin to enjoy their peaceful life.Before the old man left, he had told people to put up red paper decorations on their windows and doors at each year's end to scare away Nian in case it sneaked back again, because red is the color the beast feared the most.From then on, the tradition of observing the conquest of Nian is carried on from generation to generation.The term “Guo Nian”, which may mean “Survive the Nian” becomes today “Celebrate the(New)Year” as the word “guo” in Chinese having both the meaning of “pass-over” and “observe”.The custom of putting up red paper and firing fire-crackers to scare away Nian should it have a chance to run loose is still around.However, people today have long forgotten why they are doing all this, except that they feel the color and the sound add to the excitement of the celebration.

第四篇：春節祝福語(英文)

春節祝福語（英文）

春節英文祝福語：

May the New Year be a time of laughter and real enjoyment for you。Best wishes。

愿新年不僅是你歡笑的時刻，更是你欣喜的日子。祝福你。

In the season of joy I present my sincere wishes and kind thoughts。May the kind of New Year outshine all the rest。

在這歡樂的時節給你我最真的祝福和親切的思念，愿你今年的新年比往年更璀璨。

Hope you enjoy the happiness of New Year and all the trimmings。

祝你享盡新年佳節的快樂和新年的禮品。

Good luck, good health, hood cheer.I wish you a happy New Year.祝好運、健康、佳肴伴你度過一個快樂新年。

With best wishes for a happy New Year!

祝新年快樂，并致以良好的祝福。

I hope you have a most happy and prosperous New Year.謹祝新年快樂幸福，大吉大利。

With the compliments of the season.祝賀佳節。

May the season's joy fill you all the year round.愿節日的愉快伴你一生。

At New Year and always，may peace and love fill your heart，beauty fill your world，and contentment and joy fill your days。

新年的祝福，平日的希冀，愿你心境祥和、充滿愛意，愿你的世界全是美滿，愿你一切稱心如意，快樂無比。

I hope you have a most happy and prosperous New Year。

謹祝新年快樂幸福，大吉大利。

Good luck，good health，hood cheer。I wish you a happy New Year。

祝好運、健康、佳肴伴你度過一個快樂新年。

May the New Year bring many good things and rich blessings to you and all those you love!

愿新年帶給你和你所愛的人許多美好的事物和無盡的祝福!

I would like to wish you a joyous new year and express my hope for your happiness and good future。

祝新年快樂，并愿你幸福吉祥，前程似錦。

May the beauty and joy of New Year remain with you throughout the new year!

愿新春美景與歡樂常伴隨你!

Warm greetings and best wishes for happiness and good luck in the coming year。

衷心祝福來年快樂、幸運!

May the bright and festive glow of New Year candle warm the days all the year through。Hoping you will have a wonderful time enjoying New Year that is happy in every way。

愿明亮喜慶的新年燭光溫暖一年中的每個日日夜夜，祝你歡歡喜喜度新年!

May the glow of New Year candle fill your heart with peace and pleasure and make your New Year bright。Have a love filled New Year!

愿新年的燭光帶給你祥和與喜悅，祝你新年充滿愛。>

第五篇：春節英文祝福語

good luck, good health, hood cheer.i wish you a happy new year.祝好運、健康、佳肴伴你度過一個快樂新年。

with best wishes for a happy new year!

祝新年快樂，并致以良好的祝福。

i hope you have a most happy and prosperous new year.謹祝新年快樂幸福，大吉大利。

with the compliments of the season.祝賀佳節。

may the season's joy fill you all the year round.愿節日的愉快伴你一生。

season's greetings and best wishes for the new year.祝福您，新年快樂。

to wish you joy at this holy season.wishing every happiness will always be with you.恭祝新年吉祥，幸福和歡樂與你同在。

good health, good luck and much happiness throughout the year.may the joy and happiness around you today and always.愿快樂幸福永伴你左右。

please accept my sincere wishes for the new year.i hope you will continue to enjoy good health.請接受我誠摯的新年祝福，順祝身體健康。

allow me to congratulate you on the arrival of the new year and to extend to you all my best wishes for your perfect health and lasting prosperity.恭賀新禧，祝身體健康、事業發達。

best wishes for the holidays and happiness throughout the new year.恭賀新禧，萬事如意。

with very best wishes for your happiness in the new year.致以最良好的祝福，原你新年快樂幸福。

may the coming new year bring you joy, love and peace.愿新年為你帶來快樂，友愛和寧靜。

wishing you happiness during the holidays and throughout the new year.祝節日快樂，新年幸福。

a happy new year to you.恭賀新年。

season's greetings and sincere wishes for a bright and happy new year!

獻上節日的問候與祝福,愿你擁有一個充滿生機和歡樂的新年。

i give you endless brand-new good wishes.please accept them as a new remembrance of our lasting friendship.給你我無盡的新的祝福，讓它們成為我們永恒友誼的新的紀念。

good luck and great success in the coming new year.祝來年好運，并取得更大的成就。