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第一篇：Steve Jobs 斯坦福大學演講稿中英文對照[大全]

The commencement speech Steve Jobs gave at Stanford

University in 2005

Thank you.I’m honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I’ve ever gotten to a college graduation.謝謝。今天來參加世上最好大學之一的畢業典禮讓我感到榮幸。老實說，我大學從未畢業而現在是我離大學畢業最近的時刻。

Today I want to tell you three stories from my life.That’s it.No big deal.Just three stories.The first story is about connecting the dots.今天我想告訴你我生命的 3 個故事。就這樣。沒有什么。只有 3 個故事。第一個故事是關于把點連接起來。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We’ve got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.待在里德學院 6 個月后我即輟學，但仍然于課堂旁聽且待了約 18 個月后才真正退學。所以我為什么輟學？這從我還未出生即開始。我的親生母親是個年輕、未婚的研究所學生，而她決定讓我被領養。她非常堅信我應被大學畢業生所領養，所以一切都已準備好讓我一出生即被一位律師及他的太太所領養，只是當我蹦出時，他們在最后一分鐘決定他們真正想要的是女孩。所以我的父母，他們在等候名單上，在半夜接到一通電話問說：「我們有一個突然出現的男嬰兒，你們想要他嗎？」他們說：「當然。」我的親生母親后來發現我的母親大學從未畢業而我的父親高中從未畢業。她拒絕簽署最后的領養文件。幾個月后她終于接受，當我父母承諾我將會上大學后。

This was the start in my life.And seventeen years later, I did go to college, but I na?vely chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition.After six months, I couldn’t see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn’t interest me and begin dropping in on the ones that looked far more interesting.這是我生命的開始。而 17 年過后，我真的上了大學，但我天真的選了一個幾乎與史丹佛一樣貴的學院，而我勞動階級父母所有的積蓄都花費在我的大學學費上。6 個月后，我無法看見它的價值。我不知道我人生要做什么，也不知道大學將如何幫助我想出，而我在這里，花費我父母畢生所存下的錢。所以我輟學并相信一切事情都將順利解決。這在當時非常的可怕，但回顧過去，這是我做過最好的決定之一。我輟學的那一分起，我可以不用上那些我不感興趣的必修課程，并開始旁聽一些看起來有趣許多的課程。

It wasn’t all romantic.I didn’t have a dorm room, so I slept on the floor in friends’ rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.并非一切都是美好的。我沒有宿舍，所以我睡在朋友宿舍房間的地板。我退還可口可樂瓶子來換得五分錢的押金來購買食物，而每個星期天晚上我會走 7 英哩的路程穿過城鎮來到哈瑞奎師那神廟吃每星期的一頓好餐。我超愛它的！而我因跟隨好奇及直覺所涉足的的大部分事情后來都證明是無價的。讓我給你一個例子。

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed.Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.里德學院在當時提供全國或許最好的文字藝術課程。整個校園內，每一個海報、每個抽屜上的每一個標記都是用手美麗的刻畫出來。因為我已輟學且不必選修一般的課程，我決定上一堂文字藝術課程來學習文字藝術。我學到襯線及無襯線字體、改變不同字母組合間的空間、是什么造就優良的排版。它是美麗的、俱歷史意義的、且藝術上微妙而致科學無法描述，而它使我著迷。

None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it’s likely that no personal computer would have them.這沒有一樣有任何希望會在我生命里被實際運用。但十年后當我們在設計第一臺蘋果計算機時，它全部都回來了，而我們將它全部都設計在蘋果計算機里。它是第一個有美麗版面設計的計算機。如果我從未在大學里旁聽那一堂課，蘋果計算機絕不會有幾種不同字體，或間隔均稱的字型，而由于微軟只是復制蘋果，或許沒有個人計算機會有它們。

If I had never dropped out, I would have never dropped in on that calligraphy class and personal computers might not have the wonderful typography that they do.如果我從未輟學，我就不會旁聽那堂文字藝術課程，而個人計算機可能就不會有它們美麗的版面設計。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can’t connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.當然，當我在大學往前看時，把點連接起來是不可能的，但十年后往后看它是非常，非常清楚的。再提一次，往前看時你無法把點連起來。只有往后看時你才能連接它們，所以你必需相信點將在你的未來以某種方式連接。你必需相信某些事情 – 你的直覺、命運、人生、因緣、不管是什么 – 因為相信點將在未來的路上連接起來將帶給你追隨內心聲音的信心，即便它引領你離開已被踏平的步道，而那將造就所有的不同。

My second story is about love and loss.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents’ garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We’d just released our finest creation, the Macintosh, a year earlier, and I’d just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn’t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I’d been rejected but I was still in love.And so I decided to start over.我的第二個故事是有關愛及失去。我是幸運的，我在年輕時就發現我喜愛做什么。我 20 歲時沃茲與我在我父母的車庫開始了蘋果計算機。我們努力工作而在 10 年內，蘋果已從車庫內的只有我們兩個人成長至員工超過 4000 人，價值 20 億的公司。我們才剛推出我們最好的發明，蘋果計算機，在一年之前，而我才剛 30 歲，然后我被解僱了。你如何被自己所創立的公司解僱？這個… 當蘋果成長時，我們僱用了一個我覺得非常有才能的人與我一起經營公司，而頭一年前后，事情進展得不錯。但之后我們對未來的愿景開始產生分歧，而最后我們有了爭吵。當我們爭吵時，我們的董事會支持他，所以 30 歲時，我被趕出了，且非常公開的被趕出。我整個成人人生的重心已經不在，而這是令人極為難過的。我有幾個月真的不知道要做什么。我覺得我讓前一代的企業家失望，當接力棒傳給我時我讓它掉了下去。我與大衛?帕卡德(HP 創立人)及鮑勃?諾伊斯(Intel 創立人)見面并試圖因把事情搞得如此糟而道歉。我是一個非常公開的失敗而我甚至想過逃離硅谷。但我開始慢慢明了某些事情。我仍然喜愛我所做的事。在蘋果情勢的轉折并沒有改變這個事實的一點點。我被拒絕了但我仍在戀愛中。所以我決定從新開始。

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world’s first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.我當時不知道，但被蘋果解僱可能是發生于我身上最好的事情。因成功所帶來的沉重感被重當新手的輕盈感所取代，對每件事皆較為不確定。它釋放我進入我生命最俱創造力的其中一個時期。在接下來的五年，我成立了一家名為 NeXT 的公司，另一家名為 Pixar(皮克斯動畫)的公司，并愛上一位很棒的女人，她后來成為我的太太。Pixar 后來創造了世界第一部計算機動畫電影「玩具總動員」，且是現在全世界最成功的動畫電影公司。

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple’s current renaissance, and Lorene and I have a wonderful family together.在一個令人驚奇的事件轉折里，蘋果買下了 NeXT，而我回到了蘋果，而我們在 NeXT 所發展的科技是蘋果目前從新復興的核心，而勞倫與我共同擁有一個很棒的家庭。

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life’s going to hit you in the head with a brick.Don’t lose faith.I’m convinced that the only thing that kept me going was that I loved what I did.You’ve got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven’t found it yet, keep looking, and don’t settle.As with all matters of the heart, you’ll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don’t settle.我非常確定這沒有一樣會發生，如果我沒有被蘋果解僱。那是嘗起來極差的藥但我猜病人需要它。有時生命會用磚塊打你的頭。不要失去信念。我深信唯一使我繼續向前的是我喜愛我所做的事。你必需找到你喜愛的，而這道理適用于工作如同適用于你的愛人一樣。你的工作將占你生活的一大部份，而唯一感到真正滿足的方法是做你相信是卓越的工作，而唯一做卓越工作的方法是喜愛你所做的事。如果你還未找到，繼續找，不要妥協。如同所有與心相關的事情，當你找到時你會知道，就像任何良好的關系，一年年過后它只會愈來愈好。所以繼續尋找，不要妥協。

My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.我的第三個故事是關于死亡。當我 17 歲時，我看到一句話大概是：「如果你過每一天有如那是你的最后一天，某一天你將肯定是對的。」它使我印象深刻，而自那時開始，在過去的 33 年，我每天早上看著鏡子并問自己：「如果今天是我生命的最后一天，我會想做我今天即將要做的事嗎？」而每當答案連續很多天是「不」，我便知道我需做些改變。記住我將馬上死亡是我所遇過最重要的東西來幫助我在人生里做重大決擇，因為幾乎所有的事情 – 所有外在的期待、所有的自尊、所有對困窘及失敗的害怕 – 這些事情在死亡面前只會自動消失，僅留下真正重要的。記住你將死去是我所知道最好的方法來讓你避開你有東西會失去這個想法之陷阱。你已不受保護，沒有理由不去追隨你的內心。

About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn’t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors’ code for “prepare to die.” It means to try and tell your kids everything you thought you’d have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.大約一年前，我被診斷有癌癥。我早上 7:30 做了掃描，而在我胰藏上它清楚的顯示一個腫瘤。我當時連胰臟是什么都不知道。醫生們告訴我這幾乎確定是一種治不好的癌癥，而我應預期自己將活不超過 3 到 6 個月。我的醫生建議我回家并把我的事安排好，而那是醫生「準備死亡」的代語。它意味試圖把你原本以為你有接十年要告訴你孩子的所有事情，只在幾個月內完成。它意味確定每件事都準備妥當好讓你的家人將盡可能的容易度過。它意味說你的道別。

I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.我面對那個診斷一整天，那天晚上我有個切面檢查，他們把一個內腔鏡插入我的喉嚨，通過我的胃進入我的腸子，把一根針放入我的胰臟并從腫瘤取出一些細胞。我當時被麻醉但我的太太，她當時在那，告訴我當他們在顯微鏡上看那些細胞時，醫生開始哭了，因為它被發現是一種非常罕見可經由手術治愈的胰臟癌。我動了手術，而很感謝的，我現在很好。

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don’t want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It’s life’s change agent;it clears out the old to make way for the new.right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it’s quite true.Your time is limited, so don’t waste it living someone else’s life.Don’t be trapped by dogma, which is living with the results of other people’s thinking.Don’t let the noise of others’ opinions drown out your own inner voice, and most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.那是我面臨死亡過最近的時刻，而我希望在接下的幾十年里那也會是我所遇過最近的。體驗它過后，比死亡只是一個有用但純綷理智的關念，我現在可以更確定的一點跟你說。沒有人想要死，即便想要去天堂的人也不想經由死來到達那里，然而，死亡是我們所有人共同的宿命。沒有人曾經逃脫。而也應該就是如此，因為死亡非常可能是生命單一最好的發明。它是生命的改變劑，它把舊的清掉好為新的騰出空間。現在，你們是新的。但有一天，離現在不會太久，你將逐漸成為老的并被清掉。抱歉如此的戲劇化，但它是相當真實的。你的時間是有限的，所以不要浪費它于過別人的生活。不要被教條給困住，也就是活于別人思考的結果中。不要讓別人意見的噪音淹沒了你自己內心的聲音，而最重要的，要有勇氣追隨你的內心及直覺。它們因某原因已經知道你真正想成為什么。其它的事情皆是次要的。

When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.It was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” It was their farewell message as they signed off.And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.在我年青時，當時有一個很棒的出版名為「完全地球編目」，那是我那個年代其中一本權威書本。它是由一位離門洛帕克這里不遠，名為斯圖阿特?布安德的老兄所創立，他詩人般的手法使它更為生動。這是在 60 年代末期，在個人計算機及桌上排版之前，所以它全是由打字機、剪刀、及拍立得相機所做。它象是 Google 出現前 35 年的 Google平裝書。它是有理想的，充斥著簡潔的工具和偉大的想法。斯圖阿特及他的團隊發行幾期的「完全地球的編目」，然后當它已走完全程，他們發放了最后一期。那是 70 年代中期，而我是在你們的年紀。他們最后一期的封底上是一張早晨鄉村道路的照片，你若夠冒險可能會發現自己在上面搭便車的那種道路。下面的文字是：「保持飢渴，保持傻勁。」這是他們結語的告別訊息。我一直都期望自己能夠如此，而現在，在你們畢業而重頭開始時，我期望你們也能如此。保持飢渴，保持傻勁。

Thank you all, very much.非常謝謝各位。

第二篇：馬云斯坦福大學演講稿節選(中英文對照)

馬云斯坦福大學演講稿節選（中英文對照）

The following is the Ma at Stanford University speech: Ma : Hello everyone.Today I feel very honored to be here to meet you.About a few months ago , Stanford invited me to lecture.I did not expect.Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive.But since I made a promise that I came.Today, if you have any questions to ask me, I will be qestions.以下為馬云在斯坦福大學演講全文：馬云：大家好。我今天感到非常榮幸能來到這里和大家見面。大約幾個月前，斯坦福邀請我來演講。我沒有意料到。很多人說因為所有關于雅虎，阿里巴巴，和許多其他的新聞，這個時間點來這里演講是非常的敏感。但是既然我做了一個承諾，我還是來了。今天如果你有任何問題要問我，我都會一一回答。

In particular, next year is my personal year, which would surely be more difficult this year.I want to spend a little more time to properly prepare to meet next year more difficult and more difficult challenge.I need a good rest in order for the 3-4 years after the challenge to prepare.This year if things went wrong, we can criticize Taobao , Alibaba CEO or Ali cloud.But after three years , if things went wrong, and that is my fault.So I'm going to spend some time in the United States ponder and relax.Two days ago, I started practicing again from golf to relax.Therefore, the purpose of coming to the U.S.is really not so complicated is that we speculate.尤其明年是我個人的本命年，肯定會比今年更辛苦。我想要花多一點時間好好準備，迎接明年更艱苦更困難的挑戰。我需要好好休息才能為 3 到 4 年后的挑戰做好準備。這三年如果事情出了錯，大家可以批評淘bao，阿里巴巴或阿里云。但是三年后，如果事情出了錯，那就是我的錯。所以我準備在美國花上一段時間好好思考和放松。前兩天，我開始再次練習起高爾夫球，好好放松。所以，來美國的目的真的不像是大家揣測的這么復雜。

第三篇：最新馬云在斯坦福大學演講中英文對照

最新整理中英文對照馬云斯坦福大學演講稿

以下為馬云在斯坦福大學演講全文：

馬云：大家好。我今天感到非常榮幸能來到這里和大家見面。大約幾個月前，斯坦福邀請我來演講。我沒有意料到。很多人說因為所有關于雅虎，阿里巴巴，和許多其他的新聞，這個時間點來這里演講是非常的敏感。但是既然我做了一個承諾，我還是來了。今天如果你有任何問題要問我，我都會一一回答。

The following is the Ma at Stanford University speech: Ma : Hello everyone.Today I feel very honored to be here to meet you.About a few months ago , Stanford invited me to lecture.I did not expect.Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive.But since I made a promise that I came.Today, if you have any questions to ask me, I will be to answer every qestions.今天是我來美國的第15天，而且我打算在這里待上一年。這個計劃沒有人知道。甚至我的公司也不知道。大家問我為什么要來這里。要打算作收購雅虎的準備嗎？不，大家都太敏感了。我來這里是因為我累了。過去16年來太累了。我在1994年開創我的事業，發現了互聯網，并為之瘋狂，然后放棄了我的教師工作。那時候我覺得自己就像是蒙了眼睛騎在盲虎背上似的，一路摔摔打打，但依然奮斗著、生存著。在政府機關工作了16個月之后，1999年建立了阿里巴巴。

最新整理中英文對照馬云斯坦福大學演講稿

I came to the United States today is the first 15 days , and I intend to stay here for a year.No one knows this plan.Even my company do not know.You asked me why I came here.To intend to do to prepare for the acquisition of Yahoo ? No, we are too sensitive.I came here because I'm tired.Over the past 16 years was too tired.In 1994 I created my career, discovered the Internet, and crazy, and then gave up my teaching job.At that time I felt like a Mongolian eyes like riding on the back of the tiger blind , all the way to throw beat fight, but still struggle, survive.Work for the government for 16 months after the 1999 establishment of Ali Baba.我們還幸運地擁有著淘寶網，支付寶，阿里云和集團下其他的公司。所以，建立阿里巴巴12年后的今天，我決定需要休息一段時間。尤其今年的挑戰實在是太艱辛了，這也是我沒有意料到的。中國人說每12年是一個本命年。阿里巴巴今年在中國剛好是第12年，也遇上了許多棘手的問題，好比今年初因為供應商欺詐事件導致首席執行官辭職，還有VIE的問題，雖然我到現在仍然不知道什么是VIE，以及把淘寶分成四個公司的決策。所以，忙完所有這些事情之后我累了。我告訴自己，為什么不花個一年好好休息。尤其明年是我個人的本命年，肯定會比今年更辛苦。我想要花多一點時間好好準備，迎接明年更艱苦更困難的挑戰。我需要好好休息才能為3到4年后的挑戰做好準備。這三年如果事情出了錯，大家可以批評淘寶，阿里巴巴或阿

最新整理中英文對照馬云斯坦福大學演講稿

里云的首席執行官。但是三年后，如果事情出了錯，那就是我的錯。所以我準備在美國花上一段時間好好思考和放松。前兩天，我開始再次練習起高爾夫球，好好放松。所以，來美國的目的真的不像是大家揣測的這么復雜。

最新整理中英文對照馬云斯坦福大學演講稿

fault.So I'm going to spend some time in the United States ponder and relax.Two days ago, I started practicing again from golf to relax.Therefore, the purpose of coming to the U.S.is really not so complicated is that we speculate.我們是一間非常幸運的公司。我沒有任何的背景，沒有富裕的父親，也沒有很有權勢的叔伯們，根本不用想能夠有成功的機會。我記得1999年來到硅谷尋找資金，跟很多風投、資本家接洽，也去了Menlo Park一帶開會。但是沒有人有興趣投資阿里巴巴，我被一一回拒。回到了中國，一點資本都沒拿到。但是，我充滿了信心。我看到了美國夢。我看到硅谷的快速成長，我看到許多公司的停車場不管是白天或黑夜，周一到周日，都是停滿了車。我相信那種快速的成長也會發生在中國。接著我創立阿里巴巴，12年過去了，到今天取得了很多的成績。但在那之前，沒有人相信B2B能夠在中國發展。當時B2B美國有名的公司包括Ariba.com, Broadvision 和Commerce One，這些公司主要的客戶都是大公司的買家們。沒有人覺得中國近期內會有大公司的出現，而大公司也不會有電子商務的需求，因為所有大公司都是歸于政府，他們只需要配合政府的政策就可以。但我的信念是，我們必須要專注在小型公司，因為未來是私營企業的天下，所以我們必須把重點放在小型企業。

We are a very lucky company.I have no background, no wealthy father , nor very powerful uncles , do not want to have the

最新整理中英文對照馬云斯坦福大學演講稿

chance of success.I remember in 1999 came to Silicon Valley looking for funding , with many venture capitalists approached , also went to the Menlo Park area meetings.But no one interested in investing in Alibaba, I was eleven nixed.Returned to China , did not get a little capital.However, I am full of confidence.I saw the American dream.I have seen the rapid growth of Silicon Valley , I have seen many company parking lot whether it is day or night , Monday to Sunday , all full of parked cars.I believe that rapid growth will occur in China.Then I founded Alibaba, 12 years have passed , and today made a lot of achievements.But before that , no one believes B2B able development in China.At that time the famous B2B companies including American Ariba.com, Broadvision and Commerce One, the company's main clients are large companies buyers.China in the near future there will be no one think that the emergence of large companies , while large companies will not have the demand for e-commerce , because all the big companies are attributed to the government , they only need to meet the government 's policy can be.But my belief is that we must focus on small companies , because the future is the private sector of the world, so we have to focus on small businesses.最新整理中英文對照馬云斯坦福大學演講稿

還有，美國大公司的B2B是非常專注于買家，美國的買家們需要許多建議來幫忙節省成本開銷和時間。但是我相信中小企業們不需要這方面的幫忙，他們比我們還厲害，懂得還多。我們應該專注于幫他們賺錢，把產品外銷出去。當時我們也遇到很多挑戰，但是12年過去了，今天全球有58萬的小型企業都使用阿里巴巴來做生意。我們的生意模式跟騰訊或百度相比可能并不是十分吸引人，我們也并不靠網絡游戲賺錢。但是我們晚上可以睡得安穩，因為我們知道我們賺的錢并不是從網絡游戲上來的。我們的收入是靠幫助小企業們成長來的，這點我感到十分的驕傲。直到今天我都沒有為阿里巴巴賺了多少錢而驕傲過，我為我們影響和幫助了其他人，尤其是小企業主而驕傲！

Also, large U.S.companies are very focused on B2B buyers, U.S.buyers who need a lot of suggestions to help save costs and time overhead.But I believe that SMBs need help in this regard , they are worse than we are , know more than.We should focus on to help them make money , the products exported out.At that time we also encountered many challenges, but 12 years later, today's world there are 580,000 small businesses use Alibaba to do business.Our business model compared with Tencent or Baidu may not be very attractive , we do not rely on online games to make money.But we can sleep peacefully at night , because we know that we earn from online games are not up to.Our revenues have grown by helping small businesses come , which I am very proud

最新整理中英文對照馬云斯坦福大學演講稿

of.Until today I have not as much money Alibaba proud , I had to influence and help us to other people, especially small business owners and proud!

在互聯網之前，沒有人可以幫助超過5000萬的中小企業。但是今天，我們正在努力這么做。人們會跟我說，馬云，如果你能把阿里巴巴搞好，那相當于你將好幾噸羊運到了喜馬拉雅山頂上。我說，是的，我們還會把他們運下來。而且我們做到了。第二個公司是淘寶。大家都跟我說，天哪，你是在跟eBay競爭啊！我說，“為什么不？”中國需要一個電子商務網站。創建一個中國的網絡交易市場需要時間跟精力。所以，那個時候人們告訴我在中國做這個沒戲。我說，如果你總是不嘗試，你怎么知道沒戲？所以我們就嘗試了。我說如果eBay是大海里的鯊魚，那我們就是長江里的揚子鱷。咱們不在大海里打架，我們在長江里練練。一開始很困難，但是很有樂趣。而且我們最后活下來了。一開始eBay占據了中國C2C市場的90%。但是到了今天，我們擁有中國C2C市場90%的份額。我們很幸運，真的只是幸運。很多事情以后我們還可以再討論。

最新整理中英文對照馬云斯坦福大學演講稿

Taobao.Everyone told me that , my God , you are in competition with eBay ah!I said , “Why not ? ” China needs an e-commerce site.Creating a network of Chinese market will take time and effort.So , at that time I was told to do this in China the game.I said, if you do not always try , how do you know the game ? So we tried it.I said that if eBay is the sea of sharks, then we are in the Yangtze alligator.Let's not fight the sea , we are in the Yangtze River and thought.A beginning is difficult, but a lot of fun.And we finally survived.EBay beginning C2C market in China accounted for 90%.But today , we have the Chinese C2C market share of 90%.We are very fortunate , really just lucky.After a lot of things we can discuss.今天，大家總是在寫關于阿里巴巴的成功故事。但是我并不真的認為我們有多么聰明。我們犯了很多錯誤。當時我們還是很愚蠢的。所以我在想，如果哪天我要寫關于阿里巴巴的書，我會寫《阿里巴巴的一千零一個錯誤》。這才是大家應該記住的事情，應該學習的事情。如果你想知道其他人是怎么成功的，這是非常難的。成功有很多幸運的因素。但是如果你想學習別人是怎么失敗的，你就會受益很多。我總喜歡看那些探討人如何失敗的書。因為，當你仔細去分析的時候，任何失敗的公司，他們失敗的原因總是不經相同。而這才是最重要的。所以淘寶成功了，接下來我們做了支付寶，因為大家都說中國沒有信

最新整理中英文對照馬云斯坦福大學演講稿

用體系，銀行很糟糕，物流很糟糕，你為什么還要做電子商務？今天，我不是來這里跟大家說我的生意經的，我沒有準備PPT，因為我沒有股票要賣給大家。但是我想正因為中國的落后的物流、信用體系和銀行，我們才需要有創業精神。這就是我們需要創建自己的藍圖。所以我相信這個事情是你先做了，然后慢慢地就成了中國的標準。我記得6年前當我來美國的時候，我說我相信5年以后，中國的網民人口會超過美國。人們說，不會的。然后我說，你們的人口才3億。中國有13億人口不是嗎？如果讓你們有4 億人口，沒有人口死亡，人們還要不停地生孩子，你們需要50年的時間。我們只需要5年時間，所以這只是一個時間的問題，不是嗎？我們走著瞧。今天，中國網絡用戶的人口超過了美國。然后人們說為什么你們的購買力這么低？我們五年后在再說。今天，人均消費大概只有200人民幣每月。5年以后，這些人會消費2000元。而且我們很有耐心。我們還很年輕。我是老了，但是我們員工的平均年齡才26歲。他們還很年輕，所以讓我們期待未來。

最新整理中英文對照馬云斯坦福大學演講稿

that success.But if you want to learn how others fail , you will benefit a lot.I always like to explore how people fail to see those books.Because, when you look to the time of analysis , any failure of the company, their failure is not always by the same.And this is the most important.So Taobao successful, then we do Alipay, because everyone says China is no credit system , banks are bad , logistics is very bad, why did you do e-commerce ? Today, I did not come here to tell you is that my business sense , and I did not prepare PPT, because I do not have stock to sell you.But I think because of the backwardness of China 's logistics , credit and banking system , we need to have an entrepreneurial spirit.That's why we need to create your own blueprints.So I believe this thing is that you do first , and then slowly became China 's standards.I remember six years ago when I came to America when I say that I believe that five years later, the population of Internet users in China will surpass the U.S..People say that they will not.Then I said, the population was 300 million.China has 1.3 billion people, is not it ? If so you have 400 million people , there is no population died , people have to keep a child , you need 50 years.We only need five years, so this is just a matter of time , is not it ? We'll see.Today, the population of Internet users in China than the United States.Then why do people say the purchasing power is so low ?

最新整理中英文對照馬云斯坦福大學演講稿

We say after five years.Today , per capita consumption is only about 200 yuan per month.Five years later , these people will be spending 2,000 yuan.And we are very patient.We are still young.I'm old , but the average age of our employees was 26 years old.They are young, so let's look to the future.當時做支付寶的時候，大家說這是一個很傻的擔保服務。張三要從李四那里買點東西，但是張三不肯把錢匯給李四，李四也不肯把貨給張三。所以我們就開了一個賬戶，跟張三說，把錢先匯給我，如果你對貨物滿意，那么我付錢，如果你不滿意，你退貨，我退錢給李四。人們說你的這個模式怎么這么傻啊？但是我們不關心這個模式是不是傻，我們關心的是客戶是不是需要這樣的服務。我們是不是滿足了客戶的需求。如果這東西很傻的話，今天中國就有超過6億的注冊用戶在用這個傻東西。所以傻的東西，如果你每天都改善它一點，那么它就會變得非常聰明。所以今天支付寶很好，我們還在成長。支付寶跟Paypal很像，但是我從交易量來說，我們比Paypal更大。

最新整理中英文對照馬云斯坦福大學演講稿

back to John Doe.People say you how silly this model ah ? But we do not care about this model is not stupid, we are concerned that the customer is not the need for such services.We are not satisfy the customer's needs.If this thing is silly , then, today there are more than 600 million Chinese a registered user to use this silly thing.So silly things, if you do every day to improve it a little , then it will become very smart.So today, Alipay is very good, we are still growing.Paypal with Paypal like, but I'm from the trading volume , we are more than Paypal.最后，也是最重要的，是我們的阿里云計算，這個公司跟其他那些談論云計算的公司不同。那些公司是想把他們的軟件和硬件賣給你。但是我們沒什么可以賣的。我們通過云技術對自己的數據進行計算。來自中小企業的數據，來自淘寶消費者的數據，以及來自支付寶的數據。我們相信未來。未來的世界將是信息處理的世界。我們將如何很好地與他人分享數據。這將是未來商業的核心。這個公司目前還不是很好，但是盈利能力很強。

最新整理中英文對照馬云斯坦福大學演講稿

future.World of the future will be information processing in the world.How well we will share data with others.This will be the core of future commercial.The company currently is not very good , but very profitable.整個公司都很健康。一開始人家說這個公司不可能成的，但是我們活下來了。我們很有耐心。我們總在問自己一個問題“為什么我們還要這么辛勤地工作？有一天，我問我的同事，他告訴我，“Jack，我從來不知道我這輩子還能做這么多事情。第二，我從來不知道我現在做的事情對社會這么有意義。第三，我從來不知道生活是這么艱辛的。”我們沒日沒夜地工作，甚至是現在也是這樣。我變得更瘦了，而且長相更奇怪了。我知道生活不是容易的事。我們很驕傲，我們在改變中國，而不是你掙了很多錢。

最新整理中英文對照馬云斯坦福大學演講稿

earn a lot of money.10年前，當我走在街上，有人跑過來感謝我，因為阿里巴巴幫他們得到了國外的訂單、國外的生意。今天，當我走在街上，有人過來感謝我，說他和妻子在淘寶上開了個小店，以此為生，并且收入不錯。這對我來說，意義重大。我們將誠信變得有價值(你的誠信是可以變成錢的)。許多年前，如果你有很好的信譽記錄、交易記錄，你可能還并不富有。今天，如果你在淘寶上有很好的信譽記錄、交易記錄，你將會非常富有，因為人們都愿意跟信譽好的店家做生意。我們教育消費者要聰明。有人來跟我說：馬云，我在淘寶上買了個東西，非常非常便宜，你說這是假貨么？是的，我們淘寶上有假貨，假貨在現實生活中無處不在。但是我們用了非常多的努力，大量的人力物力來對付這個問題，在淘寶，有50%的工作人員每天的工作是篩查侵權、偽冒商品。但是如果有一瓶紅酒，在線下的商場里買要300美金，而在淘寶上只要9美金，為什么會這樣？因為渠道、廣告費用。為什么消費者要為這么多其他費用買單？我們幫消費者省了，所以我們跟消費者說，如果你在淘寶上買一件15塊錢的T恤，而它在商場里要賣150塊錢，那不是因為淘寶賣的太便宜了，那是因為商場里賣的太貴了。我們應該幫助消費者變的更聰明。years ago , when I walk down the street , someone ran over to thank me, because Ali Baba to help them get foreign orders , foreign business.Today, when I walk down the street , someone

最新整理中英文對照馬云斯坦福大學演講稿

came to thank me and said he and his wife opened a Taobao shop, a living and decent income.This, to me , is significant.We will be honest become valuable(your integrity can be turned into money).Many years ago, if you have a good credit history , transaction records, you probably are not rich.Today, if you are on Taobao have a good credit history , transaction records, you will be very rich, because people are willing to do business with reputable stores.We educate consumers to be smart.Someone said to me: Ma , I bought on Taobao is something very, very cheap, you say this is fake it ? Yes, we Taobao fake, fake in real life everywhere.But we spent a lot of effort , a lot of manpower and resources to tackle this problem , in Taobao , 50% of the daily work of staff screening infringement, counterfeit merchandise.But if there is a bottle of red wine, the mall to buy online to 300 dollars, and on Taobao just nine dollars, why is it so ? Because channels , advertising costs.Why do so many consumers want to pay for other expenses ? We help consumers save , so we told consumers that if you buy on Taobao 15 dollars a T-shirt , and it sold for 150 dollars at the mall , it is not because Taobao sell too cheap, that is because the mall to sell expensive.We should help consumers become smarter

最新整理中英文對照馬云斯坦福大學演講稿

Thirdly, and very importantly, we see a lot of factories in China , especially in Guangdong, they are in fact the company , and not just plants.They just do OEM , after these OEM products sold on Taobao.They do not know who their sales channels, do not understand the final purchase their products to customers.The foundries , in the face of problems arise when(eg financial crisis), it will immediately fall into difficulties.So we should tell these

最新整理中英文對照馬云斯坦福大學演講稿

producers, you have to communicate directly with your customers , you should do their own marketing, their own service, this is the real business.Otherwise , you're just a factory.We are changing these factories to reverse this situation, I feel very proud.This has nothing to do with wealth , because if you had a million , you're a rich man , but if you have ten million , you might have trouble.You worry about inflation , so you start investing , then you are likely to encounter difficulties.If you have one billion , that this is not your personal wealth , is the wealth of the society.Your shareholders , investors, think you should be more effective than the use of government money.So they give you confidence , then how do you make good use of the money, worthy of their trust it ? I think this is the challenge we face.Alibaba 's products , in fact, not services, is the people, is our people.我們員工的平均年齡是26歲。我們正面臨著許許多多的挑戰，這些是我曾經所沒有意識到的。曾有一位政府高層來公司訪問，他說馬云，如果你們淘寶有3億用戶，那就已經比我管理的國家還要大了。我說是的，這個管理的難度非常大。不管我們制定出什么新的政策，都會讓我們遇到各種壓力。但用戶有抱怨的時候，就好像是對制定政策的政府不滿似的。就是這些平均年齡26歲的員工，在制定著淘寶的“游戲規則”，我們從未有過這樣的經歷。如果我們改變一下，比如說做搜索引擎，傳統的搜索引擎，會讓賣的好、最便宜的排在前面，最新整理中英文對照馬云斯坦福大學演講稿

但我想，我們會讓最有信用和信譽的排在最前面。之后，會有很多的人會去驗證。有200個人來到我們公司，跟我說，我們會為改變游戲規則而付出代價。我的回答是，如果這個改變是正確的，我們就要做下去。眼前的這個世界，也是我們改造出來的。我們不需要不能服務于人的項目。我們需要社會學家，經濟學家，讓這些人來制定我們的政策規則。所以我們還面臨著許許多多的考驗。但我們仍覺得驕傲，因為我相信在21世紀，如果你想做一家成功的公司，你需要學會的是如何解決社會上存在的某個問題，而不僅僅是學會如何抓住幾個機會。抓住機會是非常容易的，我不是吹牛，我覺得今天，在阿里巴巴成立12年后，我覺得賺錢非常容易，但是要穩定的賺錢，并且對社會負起責任、推動社會的發展，非常難。這也是我們正在努力為之的，我相信中國因為有了互聯網，在未來的3年內會有很大的發展。今年，人們說很多中國的股票因為VIE掉了很多。我相信，如果你看看其他地區的經濟，比如美國目前正面臨巨大考驗；比如歐洲可能已經無所適從；那中國會怎么樣？所有發生在美國和歐洲的情況，三四年后也會發生在中國。三四年后，中國的經濟將面臨巨大的挑戰。如果你預感到了將會有糟糕的事情發生，那就從現在開始為之做準備，而不是到時候抱怨和哀嚎。作為互聯網公司，我們必須承擔起我們的責任。我不是政治家，我只為自己說話，為我的客戶—5000萬中小企業者和800萬淘寶賣家說話。他們在3年后要如何生存下去？這也是我此次來到美國想要去學習的目的。跟奧巴馬學習，他將如何增加就業，他會怎么做，從錯誤中整理經驗，然后在3年后，用我們的方法，幫

最新整理中英文對照馬云斯坦福大學演講稿

助我們自己。這就是為什么我會來這里。我想你們一定也有很多的問題，我準備好了回答你們的所有問題。

最新整理中英文對照馬云斯坦福大學演講稿

challenges.But we still feel proud because I believe that in the 21st century , if you want a successful company , you need to learn is how to solve a problem exists in society , not just learn how to seize several opportunities.It is very easy to seize the opportunity , I'm not bragging, I think today, 12 years after establishment of Alibaba , I think it is very easy to make money , but to stabilize the money, and social responsibility to promote social development, is very difficult to.This is why we are trying to whom , I believe China because of the Internet, in the next three years there will be a great development.This year , people say a lot of China 's stock dropped a lot because the VIE.I believe that if you look at other areas of the economy , such as the United States is currently facing a huge challenge;such as Europe may already know what to do;that China will happen ? All occurred in the United States and Europe, the situation can also occur after 2034 in China.After three or four years , China 's economy will face a huge challenge.If you have a premonition that bad things will happen from now on whom it is to prepare , instead of complaining and whining that time.As an Internet company, we must assume our responsibilities.I am not a politician , I only speak for myself , for my clients and the 50 million SMEs 8000000 Taobao sellers speak.In the three years after they how to survive ? This is what I want to go to America to learn the

最新整理中英文對照馬云斯坦福大學演講稿

purpose.Like Obama learn how he will increase employment , how would he do , organize experience from our mistakes , and then three years later , with our approach to help ourselves.That's why I come here.I think you must have a lot of questions , I am ready to answer all your questions

問：馬云，你剛才自己已經提到了，所以我希望你誠實的回答你自己的那個問題：你準備收購雅虎么？

Q: Ma, you have just been mentioned, so I hope you honestly answer that question yourself : Are you ready to buy Yahoo it ?

答：好問題。是的。我們非常感興趣。我們對雅虎很感興趣，是因為阿里巴巴集團是雅虎的重要資產，而雅虎的資產對阿里巴巴、對互聯網用戶及整個行業也都非常重要。所以我們感興趣。所有的潛在投資者也與我們溝通過。他們可能還會跟我們有更進一步的溝通。

A: Good question.Yes.We are very interested.We are very interested in Yahoo because of Yahoo's Alibaba Group is an important asset , and Yahoo 's assets to Alibaba for Internet users and the industry are also very important.So we're interested.All potential investors also communicate with us before.They may also have further communication with us.最新整理中英文對照馬云斯坦福大學演講稿

問：關于想要收購他們，你有沒有跟雅虎初步溝通過？ Q: want to buy them , you have not communicated with Yahoo initially ?

答：目前，我只能跟你說，我們對此很感興趣。

A: At present , I can only tell you that we are very interested.問：今天早上陳一舟說，任何關于VIE的問題，都可以去問馬云。中國政府已經通過了國家安全審查制度，你怎么看這一制度的影響？你覺得這個制度會嚴重影響中國公司獲得境外融資么？

最新整理中英文對照馬云斯坦福大學演講稿

常理解和贊同。不管在哪個國家，如果外資控股的公司想要獲得銀行牌照，都會被反對，在中國也如此。關于VIE模式，我沒聽說哪個政府說要取締它，所以為什么要擔心呢？前幾天我讀了一篇關于“Shao Kong Chuen”的文章，他們的變化非常棒，我開始了解VIE真的是合法的、透明的。這就是互聯網的力量。在10年之后，如果在某些敏感的行業，VIE讓你覺得不舒服，請你加入我們，一起討論。有人說你們的支付寶有問題，我坦誠的講，因為這個，我們把VIE放到桌面上來講。當人民銀行問支付寶是否有國外投資者，我必須說真話。這個你同意吧？因為我們發展的越來越大，所以需要做的工作非常多。就好像今天，如果我說我想買Paypal，你覺得美國政府會毫無反應么？他們一定會有所舉動！就算是收購雅虎，他們也會！所以，我們必須公平的去說這個問題。這不是個什么大的問題。這就是一種姿態。擺在桌子上來說、來討論它，我不認為政府會禁止它。

最新整理中英文對照馬云斯坦福大學演講稿

and other high-tech industries.Alibaba has thus benefited a lot.I do not think the government would ban VIE, do not understand why people would be so worried.However, in some sensitive areas or industries, such as the financial sector, the government would be more careful this pattern , which I fully understand and agree.No matter in which country, if foreign-controlled companies want to get a banking license , will be opposed , in China also do so.About the VIE model, I have not heard what the Government said that it should be abolished , so why worry about it ? A few days ago I read an article about ”Shao Kong Chuen“ the article, they change is great, I really began to understand VIE is legitimate and transparent.This is the power of the Internet.After 10 years , if in certain sensitive sectors , VIE makes you feel uncomfortable, please join us to discuss.Some people say that you have a problem Alipay , I frankly speaking, because of this , we put on the table in terms of VIE.When the People's Bank asked whether foreign investors Paypal , I must tell the truth.Do you agree with this , right ? Because we are developing more and more, so it is necessary to do the job very much.Just like today , if I say I want to buy Paypal, do you think the U.S.government will not respond to it ? They will have move!Even the acquisition of Yahoo , they will!Therefore, we must be fair to say that 's the problem.This is not a big problem.最新整理中英文對照馬云斯坦福大學演講稿

This is a gesture.Put it on the table to discuss it , I do not think the government would ban it.問：如果讓你回頭重來，你還會這么做么？ Q: If you could go back again , will you do it ?

A: We went through a very difficult period of time.Today, when everything is going well , I would think not quite right.In the United States , you call it paranoia , I did so.Yahoo in China , we did make

最新整理中英文對照馬云斯坦福大學演講稿

a lot of mistakes.However, if the return to the past , we will buy Yahoo China What ? Yes, we will buy!But what we will in this way ? No, we will not.We will use a more clever way.I do not have any experience in mergers and acquisitions , mergers and acquisitions , especially Internet companies.So if you ask me, if interested in Yahoo , yes, I certainly interesting.We may be very few truly understand Yahoo USA companies.People say that China Yahoo so bad , how can you have the nerve to say that you really understand the U.S.Yahoo ? Four years ago, I would say we have to solve a lot of problems , if you do not do that today, we may be dead.So we are willing to share with you how we saved money , how to dismiss some people, then we must be a little earlier dismissal of some of the people , leaving some people.I think that the Internet companies should think about it, learn something from what Yahoo.If we do not learn from the mistakes of others , sooner or later we will be subject to the same challenges.問：你是如何管理淘寶的？關于和京東的競爭，你會在物流方面做更多的事么？或者改變你的模式？在支付寶的事上，你希望跟孫正義和楊致遠有怎樣的交流？

Q: How did you manage Taobao ? And Jingdong on competition , you will do more in the logistics do you want ? Or

最新整理中英文對照馬云斯坦福大學演講稿

change your patterns ? Alipay things , you want to have what with Jerry Yang and Masayoshi Son exchanges ?

答：淘寶成長得太快了，而且會越來越快。這對我們來說是個挑戰，因為我們從沒運營過這么大的公司。我不喜歡“帝國”這個說法，我相信“生態系統”。我是大自然保護協會的董事。我相信每個人都要跟其他人發生聯系，彼此互相幫助。淘寶發展的太大太快，為此我很擔心。我們可以給這個行業更多的機會，所以在今年6月份，我們把淘寶拆分成4個部分。變成更小一些的公司，可以給其他競爭者以機會。如果十年后，我們還是非常大，我還會再拆成3個部分。我要確保，我們把大公司運作得像小公司一樣。給其他的人，尤其是年輕人機會去經營他們的生意，因為這是他們的年代。淘寶就像騰訊、谷歌和facebook，它不是一間中國的公司，不僅僅屬于中國或者美國，它屬于21世紀的這個時代。你需要用不同的方式去運用這個公司。坦白的說，最好的方法是什么，我也不知道。我們做好了承擔錯誤的準備，我們相信我們是在一個生態系統中，不是在一個帝國中。

A: Taobao grow too fast , and it will be faster.This is a challenge for us because we 've never had such a big company operations.I do not like ”empire“ this argument, I believe that the ”ecosystem." I was a director of The Nature Conservancy.I believe that everyone should have contact with other people to help each other.Taobao development too fast , and I am worried.We can give more opportunities in this industry , so in June of this year ，最新整理中英文對照馬云斯坦福大學演講稿

we put Taobao split into four parts.Become more smaller companies that can give other competitors a chance.If ten years later, we are still very large, I will then split into three parts.I want to ensure that we operate like the big companies , like small companies.To other people , especially young people the opportunity to run their business because it is their 's.Like Taobao Tencent, Google and facebook, it's not a Chinese company, not only belongs to China or the United States , it belongs to the 21st century this era.You need to use different ways to use this company.Frankly , the best way is, I do not know.We assume the wrong done to prepare , we believe that we are in an ecosystem , not in an empire.第二個問題，關于跟京東的競爭。我不認為淘寶的模式有什么問題。我們在不斷成長，而且要掙錢非常容易。我不認為我們需要改變模式。我不看好這種低價買來東西然后在網上高價賣出去的模式，這是個很愚蠢的模式。去年中國的快遞包裹數是21億個。淘寶占到了11億個，今年可能會達到30億個。我們不想搞自己的物流體系。中國大概需要1000萬個快遞員人員。我們怎么可能運營一個有1000萬員工的公司？目前我們有23000員工，這已經讓我很頭疼了。我們要做的，是幫助和支持這些物流公司提供更好的物流服務，讓他們給自己的員工提供更好的福利。我們從未想過建立自己的物流公司，以前沒有，以后也不會。

最新整理中英文對照馬云斯坦福大學演講稿

The second question , regarding with Jingdong competition.I do not think the pattern Taobao have any questions.We continue to grow, but also to earn money very easily.I do not think we need to change the mode.I am not optimistic about this stuff and then buy low sell high in the online mode , this is a very stupid mode.Last year, China 's express parcel number is 2100000000.Taobao accounted for 1.1 billion , this year may reach 3 billion.We do not want to engage in their own logistics system.China needs about 10 million courier staff.How can we have 10 million employees operate a company ? We currently have 23,000 employees, which has made me quite a headache.We have to do is to help and support these logistics companies to provide better logistics services , so that they provide to their employees better benefits.We never thought to establish their own logistics company , was not and never will.關于支付寶、楊致遠和孫正義，我已經回答過很多次了，但是我還可以再說一次。他們都是很好的朋友和伙伴。我理解在一開始人們說，Jack你們可以??還有關于VIE??我們爭執不休。我們得到了更準確的信息，所以我就告訴他們。

About Alipay, Jerry Yang and Masayoshi Son , I have already answered many times , but I can say it again.They are good friends and partners.I understand that in the beginning people say ，最新整理中英文對照馬云斯坦福大學演講稿

Jack......there you can dispute endlessly about VIE......us.We get more accurate information , so I told them.今天支付寶發展很快，但是我們卻還沒有掙很多錢。所以，這是一個挑戰，年輕人，讓我們來創造一個更好的模式。我跟楊致遠，孫正義之間的溝通是非常健康的。但是不幸的是，外面的傳言是我在沒過通知董事會之前把公司給拿走了。讓我來告訴你們真相。他們是知道的，而且我們一起討論過。時至今日，問題解決了。但是這是一個挑戰，我遇到過很多艱難的日子。這就是我需要面對的眾多難關之一。其他人總覺得是容易的，他們說你要這么做那么做。但是如果支付寶死了，淘寶的800萬家賣家會遇到麻煩，我不能讓這發生，如果我不遵循中國的法律，我就會天天被叫去北京喝茶。每個人都想請我喝茶，告訴我如果你越做越大，你就會有麻煩了。所以我們要透明。今天，到了21世紀，任何事情都應該是透明的。不然你干嘛要這么努力工作？這就是需要面對的現實。

最新整理中英文對照馬云斯坦福大學演講稿

difficulties.Other people always think it is easy, they say you have to do to do that.However, if the dead Alipay , Taobao's 8,000,000 seller will encounter trouble, I can not let this happen , and if I do not follow the laws of China , I would drink tea every day, called to Beijing.Everyone wants to ask me and tell me if you are bigger, you will have trouble.So we should be transparent.Today, in the 21st century , everything should be transparent.Otherwise, why do you want to work so hard ? This is the need to face the reality.問：如何看到淘寶的國際合作？他們還沒有開放API。Q: How can I see Taobao international cooperation ? They are not yet open API.答：我們愿意向非中國公司開放API。當然這個關系到支付，非常困難。我看到很多海外華人問我他們怎么樣可以在國外上淘寶買東西。我們正在盡自己最大的努力。如果能解決支付的問題，事情的發展速度就會加快。淘寶就沒必要一直呆在中國。我認為淘寶不屬于中國，它屬于整個世界，屬于一代人。讓我們一起確保我們可以幫助到更多的人。

A: We are willing to open to non-Chinese company API.Of course, this relates to the payment , very difficult.I see a lot of overseas Chinese asked me how they like abroad can buy things on Taobao.We are doing our own best efforts.If we can solve the

最新整理中英文對照馬云斯坦福大學演講稿

problem of payment , things will accelerate the pace of development.Taobao has been no need to stay in China.I think Taobao does not belong to China , it belongs to the whole world belongs to a generation.Let us ensure that we can help more people.問：外國企業要進入中國非常困難。你對幫助外國公司有什么計劃嗎？

Q: foreign enterprises to enter China is very difficult.You have any plans to help foreign companies to do ?

最新整理中英文對照馬云斯坦福大學演講稿

中小企業。我旁邊有一個教授，他跟我說，讓我們來辯論一下在哪個國家更容易做生意，美國還是中國。現在的中國如果你還說什么關系，那還是算了。在過去的12年中，我一直在說，如果有人跑過來跟你說他們跟市長的關系很好，我看還是算了。世界上唯一的關系是你的客戶。如果你的客戶喜歡你，政府就一定會喜歡你。相信我。他們需要稅收。他們需要就業。但是如果你只想拿了便宜就跑的話，那你就有麻煩了。過去12年我跟政府的關系是，我們一直在戀愛，但是我們不會跟政府結婚。永遠是這樣，我愛他們。每次他們來找我，我告訴他們真相。我按照他們說的做。但是如果要跟我做生意的話，抱歉。我的朋友跟政府做生意，但是我沒有。只有這樣，你才能獲得政府的尊重。如果他們對支付寶是認真的，那我們就聽他們的。這個是法律，這個不是政府關系。我的建議是看得遠永遠是有點可怕的。但是你要走過去，跳進去，因為只有當你跳進了水里，你才能學會游泳。中國不是那么糟糕。但是有人問我為什么中國沒有蘋果。美國的資本主義已經有200多年的歷史，對嗎？土壤非常肥沃。但是中國從鄧小平改革開放以來只有30年。我們有像阿里巴巴、百度、騰訊、新浪這樣的公司，這也不錯。讓我們再等30年。我們會有偉大的公司，但是他們不屬于中國，他們屬于互聯網時代，屬于80后，90后，以及00后。這些人才是真正改變世界，改變未來的力量。

Answer: a place to do business anywhere in the world is difficult.I believe that the Chinese enterprises in the United States have encountered the same problem.Even a lot of very successful

最新整理中英文對照馬云斯坦福大學演講稿

Chinese companies in the United States.What is known in the U.S.China business ?(Audience: Huawei , Alibaba)Alibaba, yet it ? Lenovo ? Do you think it was a success? I think we have succeeded in China for foreign companies as IBM, Microsoft , Oracle.Anywhere in the world to need to spend time.I remember my friend Kara Swisher in the digital conference asked me this question.No one market is the welcome gamblers.You go to a place for locals to create value , you have half the chance of success.So I believe that in today's world it is very difficult to do business.Yesterday I talked to my wife in the debate , the United States a high degree of commercialization , the feeling when all of the chain , Wal-Mart , even the coffee shop are all linked.How can you do here SME.I'm next to a professor, he told me , let's debate about the country in which it easier to do business , the United States or China.China now if you say anything , or forget it.In the past 12 years, I have been saying that if someone told you that they ran a very good relationship with the mayor , I think, or forget it.The world's only relationship to your customers.If your customers like you , the government will love you.Believe me.They need taxes.They need jobs.But if you just want to run , then took a cheap , then you 're in trouble.Over the past 12 years is the relationship I have with the government , we have been in love, but we will not

最新整理中英文對照馬云斯坦福大學演講稿

tell the government to get married.Is always like this , I love them.Every time they come to me , I told them the truth.I follow what they say to do.But if do business with me , then, sorry.My friend to do business with the government , but I did not.The only way you can get the government 's respect.If they are serious about Alipay , then we heard them.This is the law, this is not government relations.My advice is to always be a little far-sighted terrible.But you go in the past , jump into it , because only when you jump into the water, you can learn to swim.China is not so bad.But I was asked why China did not Apple.American capitalism has more than 200 years of history , right ? Soil is very fertile.But China from Deng Xiaoping's reform and opening up is only 30 years.We have like Alibaba, Baidu , Tencent , Sina such companies, it is also good.Let us wait another 30 years.We will have great company, but they do not belong to China , they belong to the age of the Internet , are 80, 90, and 00 after.These people are truly change the world, the power to change the future.問：你們全球策略未來的計劃是什么？

Q: What 's global strategy plans for the future is what ? 答：曾經當我們有錢了，我們就開始犯錯誤。我們招了很多MBA，很多跨國公司的副總裁，我們開始考慮全球化。然后我們又說讓我們

最新整理中英文對照馬云斯坦福大學演講稿

回到根本，回到中國，回到中國的沿海地區。我們告訴自己，要放眼全球，但贏在當地。不論你的愿景有多么美好，你必須要腳踏實地，努力工作每一天。所以，很多年過去了，我們仍然相信要有全球化的視野，但是贏在中國。我們拓展了日本、印度和歐洲市場，我們也沒有關掉美國的辦公室。我需要學習。我需要向財富500強的CEO請教一個問題，既然他們都看好中國市場，為什么沒有放棄一切在中國呆上一年？如果你想了解中國，你需要在中國花點時間。我想在美國生活一段時間，看看我們怎么可以幫助美國的中小企業，到底亞馬遜、eBay跟我們有什么不同。我們從來不應該花2年的時間去做一個需要20年才能完成的事業。我們有時間，我們還年輕。我還有時間。我們會一步一步地走，不是看我們能從國外市場獲取多少收入而是你能為他人帶來多少價值。現在已經有5000萬中國以外的中小企業使用我們的服務。免費的永遠是最好的。我們會一直朝這個方向努力。謝謝。

A: once when we had money, we started to make mistakes.We move a lot of MBA, vice president of many multinational companies , we started to think global.Then we said, let's go back to basics , back to China , back to China 's coastal areas.We tell ourselves , to think globally, but to win in the local.Regardless of how good your vision , you have to be down to earth, hard work every day.So many years have passed, we still believe that to have a global perspective , but to win in China.We expand Japan, India

最新整理中英文對照馬云斯坦福大學演講稿

and Europe , we do not turn off the American office.I need to learn.I need to be a Fortune 500 CEO to ask a question , since they are optimistic about the Chinese market , why not give up everything to spend a year in China ? If you want to learn Chinese , you need to spend some time in China.I would like to live in America for some time and see how we can help SMEs in the United States , in the end Amazon, eBay tell us any different.We never should spend two years to do a take 20 years to complete career.We have time, we are still young.I still have time.We will go step by step , not to see how much we get revenue from foreign markets, but you can bring much value to others.China now has 50 million SMEs than to use our services.Free is always the best.We will always work in this direction.Thank you.問：你覺得美國對中國最大的誤解是什么？中國對美國最大的誤解又是什么？

Q : Do you think the United States is China's biggest misconception what ? China to the United States , what is the biggest misconception ?

答：老實說，我不知道怎么回答這個問題。我想可能有很多誤解。前幾天我在寫我的微博的時候，也在考慮這個問題。每個人都覺得我最新整理中英文對照馬云斯坦福大學演講稿

了解這個世界。我對中國里里外外的東西都知道。但是我不知道。鄧小平不了解，毛澤東也不了解。

沒有人完全了解中國。又有人說我對美國里里外外的東西都知道。但是我不知道，奧巴馬也不知道。不然他就可以解決美國的問題了，不是嗎？喬治布什也不完全知道。要了解一個事情是不容易的，但是你先要了解自己。你需要什么？你想要什么？你愿意放棄什么？如果我能更好地了解自己，我就可以改變自己更好地適應外面的世界。中美之間始終都有誤解，就像全中國其他地方的人跟河南人都有誤解一樣。我們的工作不是解除誤解，而是改變自己來適應他人。所以，我不知道。這是一個很好的問題。我來這里是因為我看到很多美國公司還有美國人對中國指指點點，但是他們卻從來沒有來過中國。

很多中國人指責美國，但是卻從來沒來過美國。但是如果我們不學著互相欣賞，不常常互相審視。我花在美國的時間越長，我就越喜歡美國。然后我在中國花的時間越多，我就會說哦，這個溝通方式在政治上太不明智了。因為政治是非常復雜的。我樂意做的事情只有一件。那就是從商。我不喜歡網絡游戲，我覺得這個世界上最好的游戲就是創造財富。幫助大洋兩岸的中小企業做生意，幫助他們互相了解。我的爺爺通過看報紙了解外面的世界，我的爸爸通過看電視了解外面的世界，我這代人通過看電視了解外面的世界，我的孩子通過互聯網了解外面的世界。他們說我想加入其中。我覺得我們的時機已經到了。讓我們共同建設互聯網。美國發生的任何事情我們都可以第一時間在最新整理中英文對照馬云斯坦福大學演講稿

中國了解到。同樣任何在中國的發生事情，我們在美國也可以很快知道。哈哈，別笑。讓我們懷著欣賞的心態看待事物。腳踏實地一步一步地做事很重要，而不是想著一蹴而就。謝謝。

Many Chinese people accused the United States , but never been to the United States.But if we do not learn to appreciate each other , do not always look at each other.I spent the longer the United States , the more I like the United States.Then I spend in China more time , I would say , oh, this communication is too politically unwise.Because politics is very complex.I am willing to do only one.That is from the provider.I do not like online games, I think this is the best game in the world is to create wealth.Help SMEs to do business on both sides of the ocean , to help them understand each other.My grandfather understood through reading the newspaper outside world , my father understood by watching TV outside world, my generation by watching television about the outside world , my children understand the outside world through the Internet.They say I want to join them.I think our time has come.Let us build the Internet.U.S.whatever happens we can be the first time in China learned.Also, any occurrence in China things we can know very quickly in the United States.Haha , do not laugh.Let us cherish appreciate the mentality of looking at things.Down to earth step by step, it is important to do things , instead of thinking overnight.Thank you.問：馬云，你曾說過，在你早先來硅谷的時候，拒絕過很多VC的投資。但是在硅谷，有位投資者，在阿里巴巴的成功之路上起到了

最新整理中英文對照馬云斯坦福大學演講稿

非常重要的作用，這就是楊致遠的雅虎，他們在2005年時向阿里巴巴投資了10億美金。你能說說你跟楊致遠的關系么，你們是怎么開始建立這個關系以及目前關系如何。還有那筆投資對阿里巴巴的成長和成功是如何的不可或缺？

Q: Ma, you said in your earlier to Silicon Valley , I rejected a lot of VC investment.But in Silicon Valley , there was investor in Alibaba 's success on the road to play a very important role, which is Yahoo's Jerry Yang , in 2005 when they Alibaba investment to 10 billion dollars.Can you talk about your relationship with Jerry Yang, what, how did you begin to build this relationship and how the relationship now.Then there is the investment and on the growth and success of Alibaba is how indispensable ?

答：首先，楊致遠是我非常好的朋友，我一生的朋友。兩個家庭的關系也非常好。但是關于那筆投資，完全是商業行為。雅虎在2005年給阿里巴巴的投資，是對雙方都有利的。沒有雅虎美國的投資，我們不會有今天的成功。因為我們不僅需要錢去解決公司的問題，我們還需要用錢去解決創業投資者的問題。沒有跟雅虎的這筆交易，我們永遠無法從跟大公司的合作中學習東西。比如大公司存在什么樣的問題，我們如何從中提高自己。

最新整理中英文對照馬云斯坦福大學演講稿

A: First, Jerry Yang is my very good friend, a friend of my life.The relationship between the two families is also very good.But on that sum investment is entirely commercial activity.Yahoo's Alibaba in 2005 to an investment, is beneficial to both sides.Yahoo's investment in the United States did not, we would not have today's success.Because we not only need money to solve the company's problems, we need to use the money to solve the problem of venture capitalists.Not with Yahoo deal, we can never from cooperation with big companies to learn something.The presence of large companies such as what kind of problems, from how we raise ourselves.但在將來，如果今天的局勢不改變，我們永遠沒有光明的未來。我們必須做一些改變，所以我覺得公平的說，我們感謝昨天，但是我們要追求更好的明天。每個公司都應該如此。今天，我和楊致遠依然是很好的朋友，我們一起聊天，打高爾夫。將來，也會是如此，我們依然熱愛雅虎。雅虎是為數不多的喚起我對互聯網認知和信心的公司之一，對此，我終身都會感激。沒有互聯網，就不會有今天的馬云，今天的阿里巴巴和淘寶。

最新整理中英文對照馬云斯坦福大學演講稿

still good friends, we chat together, play golf.In the future, they will be so, we still love Yahoo.Yahoo is one of the few to arouse awareness and confidence in the Internet I am one of the companies to which I would be grateful for life.No Internet, there would be today's Ma, Alibaba today and Taobao.問：你剛剛提到過你對收購雅虎很感興趣。此行你去拜訪過雅虎了嗎？你打算如何收購雅虎？

Q: You just mentioned that you are very interested in acquiring Yahoo.This line you go to Yahoo visited yet? How are you going to buy Yahoo?

答：我會非常誠實的回答你的問題。第一個問題，我還沒有。我已經在這里待了15天，大部分的時間，我都用來吃飯和睡覺。我還沒有沒有時間去。我覺得目前來說，對我最重要的事就是睡覺，因為一段漫長的、困難的階段馬上會來。第二個問題，你問我會如何收購。我們對整體收購很感興趣(Kara Swisher:你指的是你們整個集團來收購還是說收購整個雅虎？)整個雅虎。中國雅虎目前已經是我們的了，已經在我的口袋中。(非常感謝你明確的回答，那大概什么時候會開始呢？)坦誠的說，我不知道。這比我們想象的還要復雜，還有很多人對此很感興趣，我們已經有過溝通。據我所知，問題的關鍵不

最新整理中英文對照馬云斯坦福大學演講稿

在于錢，而是董事會內部的政治斗爭。所以，我現在只能肯定的告訴你，我對這個收購非常

A: I will be very honest answer to your question.The first question, I have not.I've been here for 15 days, most of the time, I have to eat and sleep.I have not had time to.I think now, for me the most important thing is to sleep, because a long, difficult period will come soon.The second question, you asked me how acquisitions.We are very interested in the overall acquisition(Kara Swisher: You mean you still say that the acquisition of the entire group to acquire all of Yahoo?)Entire Yahoo.China Yahoo already is ours already in my pocket.(Thank you very much clear answer about when it will start it?)Frankly, I do not know.This is more complicated than we thought, there are a lot of people are very interested, we've had to communicate.As far as I know, the problem lies not in money, but the Board's internal political struggle.So, I can only assure you that I find this a very Acquisition

第四篇：馬云在斯坦福大學演講中英文對照

以下為馬云在斯坦福大學演講全文：

The following is the Ma at Stanford University speech: Ma : Hello everyone.Today I feel very honored to be here to meet you.About a few months ago , Stanford invited me to lecture.I did not expect.Many people say that because of all about Yahoo , Alibaba, and many other news, this time to speak here is very sensitive.But since I made a promise that I came.Today, if you have any questions to ask me, I will be to answer every qestions.今天是我來美國的第15天，而且我打算在這里待上一年。這個計劃沒有人知道。甚至我的公司也不知道。大家問我為什么要來這里。要打算作收購雅虎的準備嗎？不，大家都太敏感了。我來這里是因為我累了。過去16年來太累了。我在1994年開創我的事業，發現了互聯網，并為之瘋狂，然后放棄了我的教師工作。那時候我覺得自己就像是蒙了眼睛騎在盲虎背上似的，一路摔摔打打，但依然奮斗著、生存著。在政府機關工作了16個月之后，1999年建立了阿里巴巴。

We are also fortunate to have a Taobao , Alipay , Ali clouds and other companies under the Group.Therefore , the establishment of Ali Baba 12 years later , I decided to rest for some time.In particular, this year's challenge is too difficult , and this is what I did not expect to.Chinese people say that every 12 years is an animal year.Alibaba in China this year happens to be the first 12 years, have encountered many difficult issues , such as suppliers of fraud earlier this year because of events leading to the resignation of chief executive officer , as well as the VIE issue , although I still do not know now what is the VIE , as well as the company's Taobao split into four decisions.So busy after all these things I'm tired.I told myself , why not spend a year rest.In particular, next year is my personal year, which would surely be more difficult this year.I want to spend a little more time to properly prepare to meet next year more difficult and more difficult challenge.I need a good rest in order for the 3-4 years after the challenge to prepare.This year if things went wrong, we can criticize Taobao , Alibaba CEO or Ali cloud.But after three years , if things went wrong, and that is my fault.So I'm going to spend some time in the United States ponder and relax.Two days ago, I started practicing again from golf to relax.Therefore, the purpose of coming to the U.S.is really not so complicated is that we speculate.我們是一間非常幸運的公司。我沒有任何的背景，沒有富裕的父親，也沒有很有權勢的叔伯們，根本不用想能夠有成功的機會。我記得1999年來到硅谷尋找資金，跟很多風投、資本家接洽，也去了Menlo Park一帶開會。但是沒有人有興趣投資阿里巴巴，我被一一回拒。回到了中國，一點資本都沒拿到。但是，我充滿了信心。我看到了美國夢。我看到硅谷的快速成長，我看到許多公司的停車場不管是白天或黑夜，周一到周日，都是停滿了車。我相信那種快速的成長也會發生在中國。接著我創立阿里巴巴，12年過去了，到今天取得了很多的成績。但在那之前，沒有人相信B2B能夠在中國發展。當時B2B美國有名的公司包括Ariba.com, Broadvision 和Commerce One，這些公司主要的客戶都是大公司的買家們。沒有人覺得中國近期內會有大公司的出現，而大公司也不會有電子商務的需求，因為所有大公司都是歸于政府，他們只需要配合政府的政策就可以。但我的信念是，我們必須要專注在小型公司，因為未來是私營企業的天下，所以我們必須把重點放在小型企業。We are a very lucky company.I have no background, no wealthy father , nor very powerful uncles , do not want to have the chance of success.I remember in 1999 came to Silicon Valley looking for funding , with many venture capitalists approached , also went to the Menlo Park area meetings.But no one interested in investing in Alibaba, I was eleven nixed.Returned to China , did not get a little capital.However, I am full of confidence.I saw the American dream.I have seen the rapid growth of Silicon Valley , I have seen many company parking lot whether it is day or night , Monday to Sunday , all full of parked cars.I believe that rapid growth will occur in China.Then I founded Alibaba, 12 years have passed , and today made a lot of achievements.But before that , no one believes B2B able development in China.At that time the famous B2B companies including American Ariba.com, Broadvision and Commerce One, the company's main clients are large companies buyers.China in the near future there will be no one think that the emergence of large companies , while large companies will not have the demand for e-commerce , because all the big companies are attributed to the government , they only need to meet the government 's policy can be.But my belief is that we must focus on small companies , because the future is the private sector of the world, so we have to focus on small businesses.還有，美國大公司的B2B是非常專注于買家，美國的買家們需要許多建議來幫忙節省成本開銷和時間。但是我相信中小企業們不需要這方面的幫忙，他們比我們還厲害，懂得還多。我們應該專注于幫他們賺錢，把產品外銷出去。當時我們也遇到很多挑戰，但是12年過去了，今天全球有58萬的小型企業都使用阿里巴巴來做生意。我們的生意模式跟騰訊或百度相比可能并不是十分吸引人，我們也并不靠網絡游戲賺錢。但是我們晚上可以睡得安穩，因為我們知道我們賺的錢并不是從網絡游戲上來的。我們的收入是靠幫助小企業們成長來的，這點我感到十分的驕傲。直到今天我都沒有為阿里巴巴賺了多少錢而驕傲過，我為我們影響和幫助了其他人，尤其是小企業主而驕傲！

Before the Internet , no one can help more than 50 million SMEs.But today, we are trying to do so.People will tell me , Ma , Alibaba if you can do a good job , that is equivalent to several tons of sheep you will transported to the top of the Himalayas.I said , yes, we will ship them down.And we did.The second company is Taobao.Everyone told me that , my God , you are in competition with eBay ah!I said , “Why not ? ” China needs an e-commerce site.Creating a network of Chinese market will take time and effort.So , at that time I was told to do this in China the game.I said, if you do not always try , how do you know the game ? So we tried it.I said that if eBay is the sea of sharks, then we are in the Yangtze alligator.Let's not fight the sea , we are in the Yangtze River and thought.A beginning is difficult, but a lot of fun.And we finally survived.EBay beginning C2C market in China accounted for 90%.But today , we have the Chinese C2C market share of 90%.We are very fortunate , really just lucky.After a lot of things we can discuss.今天，大家總是在寫關于阿里巴巴的成功故事。但是我并不真的認為我們有多么聰明。我們犯了很多錯誤。當時我們還是很愚蠢的。所以我在想，如果哪天我要寫關于阿里巴巴的書，我會寫《阿里巴巴的一千零一個錯誤》。這才是大家應該記住的事情，應該學習的事情。如果你想知道其他人是怎么成功的，這是非常難的。成功有很多幸運的因素。但是如果你想學習別人是怎么失敗的，你就會受益很多。我總喜歡看那些探討人如何失敗的書。因為，當你仔細去分析的時候，任何失敗的公司，他們失敗的原因總是不經相同。而這才是最重要的。所以淘寶成功了，接下來我們做了支付寶，因為大家都說中國沒有信用體系，銀行很糟糕，物流很糟糕，你為什么還要做電子商務？今天，我不是來這里跟大家說我的生意經的，我沒有準備PPT，因為我沒有股票要賣給大家。但是我想正因為中國的落后的物流、信用體系和銀行，我們才需要有創業精神。這就是我們需要創建自己的藍圖。所以我相信這個事情是你先做了，然后慢慢地就成了中國的標準。我記得6年前當我來美國的時候，我說我相信5年以后，中國的網民人口會超過美國。人們說，不會的。然后我說，你們的人口才3億。中國有13億人口不是嗎？如果讓你們有4 億人口，沒有人口死亡，人們還要不停地生孩子，你們需要50年的時間。我們只需要5年時間，所以這只是一個時間的問題，不是嗎？我們走著瞧。今天，中國網絡用戶的人口超過了美國。然后人們說為什么你們的購買力這么低？我們五年后在再說。今天，人均消費大概只有200人民幣每月。5年以后，這些人會消費2000元。而且我們很有耐心。我們還很年輕。我是老了，但是我們員工的平均年齡才26歲。他們還很年輕，所以讓我們期待未來。

Today, we are always writing about Alibaba's success story.But I do not really think how smart we are.We made a lot of mistakes.We were still very stupid.So I was wondering if someday I want to write a book about Ali Baba , I will write “Ali Baba's one thousand and one mistake.” This is something we should keep in mind , you should learn to do.If you want to know how other people are successful , it is very difficult.Fortunately, there are many factors that success.But if you want to learn how others fail , you will benefit a lot.I always like to explore how people fail to see those books.Because, when you look to the time of analysis , any failure of the company, their failure is not always by the same.And this is the most important.So Taobao successful, then we do Alipay, because everyone says China is no credit system , banks are bad , logistics is very bad, why did you do e-commerce ? Today, I did not come here to tell you is that my business sense , and I did not prepare PPT, because I do not have stock to sell you.But I think because of the backwardness of China 's logistics , credit and banking system , we need to have an entrepreneurial spirit.That's why we need to create your own blueprints.So I believe this thing is that you do first , and then slowly became China 's standards.I remember six years ago when I came to America when I say that I believe that five years later, the population of Internet users in China will surpass the U.S..People say that they will not.Then I said, the population was 300 million.China has 1.3 billion people, is not it ? If so you have 400 million people , there is no population died , people have to keep a child , you need 50 years.We only need five years, so this is just a matter of time , is not it ? We'll see.Today, the population of Internet users in China than the United States.Then why do people say the purchasing power is so low ? We say after five years.Today , per capita consumption is only about 200 yuan per month.Five years later , these people will be spending 2,000 yuan.And we are very patient.We are still young.I'm old , but the average age of our employees was 26 years old.They are young, so let's look to the future.當時做支付寶的時候，大家說這是一個很傻的擔保服務。張三要從李四那里買點東西，但是張三不肯把錢匯給李四，李四也不肯把貨給張三。所以我們就開了一個賬戶，跟張三說，把錢先匯給我，如果你對貨物滿意，那么我付錢，如果你不滿意，你退貨，我退錢給李四。人們說你的這個模式怎么這么傻啊？但是我們不關心這個模式是不是傻，我們關心的是客戶是不是需要這樣的服務。我們是不是滿足了客戶的需求。如果這東西很傻的話，今天中國就有超過6億的注冊用戶在用這個傻東西。所以傻的東西，如果你每天都改善它一點，那么它就會變得非常聰明。所以今天支付寶很好，我們還在成長。支付寶跟Paypal很像，但是我從交易量來說，我們比Paypal更大。

Alipay was doing , when we say that this is a silly guarantee services.Where to buy something from a John Doe Joe Smith , but Zhang refused to send money to John Doe, John Doe refused the goods to Joe Smith.So we opened an account with Joe Smith said that the money be remitted to me, if you are satisfied with the goods , then I pay, if you are not satisfied , you return, my money back to John Doe.People say you how silly this model ah ? But we do not care about this model is not stupid, we are concerned that the customer is not the need for such services.We are not satisfy the customer's needs.If this thing is silly , then, today there are more than 600 million Chinese a registered user to use this silly thing.So silly things, if you do every day to improve it a little , then it will become very smart.So today, Alipay is very good, we are still growing.Paypal with Paypal like, but I'm from the trading volume , we are more than Paypal.最后，也是最重要的，是我們的阿里云計算，這個公司跟其他那些談論云計算的公司不同。那些公司是想把他們的軟件和硬件賣給你。但是我們沒什么可以賣的。我們通過云技術對自己的數據進行計算。來自中小企業的數據，來自淘寶消費者的數據，以及來自支付寶的數據。我們相信未來。未來的世界將是信息處理的世界。我們將如何很好地與他人分享數據。這將是未來商業的核心。這個公司目前還不是很好，但是盈利能力很強。

Finally, and most importantly, our Alibaba Cloud Computing , the company with other companies who talk about the different cloud computing.Those companies are trying their software and hardware to sell you.But we have nothing to sell.We cloud technology to their own data to calculate.From the SME data from Taobao consumer data, and data from Alipay.We believe in the future.World of the future will be information processing in the world.How well we will share data with others.This will be the core of future commercial.The company currently is not very good , but very profitable.整個公司都很健康。一開始人家說這個公司不可能成的，但是我們活下來了。我們很有耐心。我們總在問自己一個問題“為什么我們還要這么辛勤地工作？有一天，我問我的同事，他告訴我，“Jack，我從來不知道我這輩子還能做這么多事情。第二，我從來不知道我現在做的事情對社會這么有意義。第三，我從來不知道生活是這么艱辛的。”我們沒日沒夜地工作，甚至是現在也是這樣。我變得更瘦了，而且長相更奇怪了。我知道生活不是容易的事。我們很驕傲，我們在改變中國，而不是你掙了很多錢。

The entire company is very healthy.People say that a company can not begin to , but we survived.We are very patient.We always ask ourselves the question, “ why do we have to work so hard ? One day , I asked my colleague , he told me ,” Jack, I never knew my life can do so many things.Second, I never know what I am doing so meaningful to society.Third, I never knew life was so hard.“We worked day and night , and even now but I am becoming more thin, and looks even more strange , I know life is not easy and we are proud that we change China , rather than you earn a lot of money.10年前，當我走在街上，有人跑過來感謝我，因為阿里巴巴幫他們得到了國外的訂單、國外的生意。今天，當我走在街上，有人過來感謝我，說他和妻子在淘寶上開了個小店，以此為生，并且收入不錯。這對我來說，意義重大。我們將誠信變得有價值(你的誠信是可以變成錢的)。許多年前，如果你有很好的信譽記錄、交易記錄，你可能還并不富有。今天，如果你在淘寶上有很好的信譽記錄、交易記錄，你將會非常富有，因為人們都愿意跟信譽好的店家做生意。我們教育消費者要聰明。有人來跟我說：馬云，我在淘寶上買了個東西，非常非常便宜，你說這是假貨么？是的，我們淘寶上有假貨，假貨在現實生活中無處不在。但是我們用了非常多的努力，大量的人力物力來對付這個問題，在淘寶，有50%的工作人員每天的工作是篩查侵權、偽冒商品。但是如果有一瓶紅酒，在線下的商場里買要300美金，而在淘寶上只要9美金，為什么會這樣？因為渠道、廣告費用。為什么消費者要為這么多其他費用買單？我們幫消費者省了，所以我們跟消費者說，如果你在淘寶上買一件15塊錢的T恤，而它在商場里要賣150塊錢，那不是因為淘寶賣的太便宜了，那是因為商場里賣的太貴了。我們應該幫助消費者變的更聰明。years ago , when I walk down the street , someone ran over to thank me, because Ali Baba to help them get foreign orders , foreign business.Today, when I walk down the street , someone came to thank me and said he and his wife opened a Taobao shop, a living and decent income.This, to me , is significant.We will be honest become valuable(your integrity can be turned into money).Many years ago, if you have a good credit history , transaction records, you probably are not rich.Today, if you are on Taobao have a good credit history , transaction records, you will be very rich, because people are willing to do business with reputable stores.We educate consumers to be smart.Someone said to me: Ma , I bought on Taobao is something very, very cheap, you say this is fake it ? Yes, we Taobao fake, fake in real life everywhere.But we spent a lot of effort , a lot of manpower and resources to tackle this problem , in Taobao , 50% of the daily work of staff screening infringement, counterfeit merchandise.But if there is a bottle of red wine, the mall to buy online to 300 dollars, and on Taobao just nine dollars, why is it so ? Because channels , advertising costs.Why do so many consumers want to pay for other expenses ? We help consumers save , so we told consumers that if you buy on Taobao 15 dollars a T-shirt , and it sold for 150 dollars at the mall , it is not because Taobao sell too cheap, that is because the mall to sell expensive.We should help consumers become smarter

第三點，也是非常重要的一點，我們看見在中國有很多的工廠，尤其是在廣東，他們其實是公司，并不僅僅是加工廠。他們僅僅是做代工，這些代工的產品之后就在淘寶上賣。他們不知道誰是他們的銷售渠道，也不了解最終購買他們產品的客戶。這種代工廠，在遇到有問題發生的時候(比如金融危機)，會馬上陷入困難。所以我們應該告訴這些生產者，你必須直接跟你的客戶溝通，你應該自己去做銷售，自己提供服務，這才是真正的做生意。否則，你就只是個工廠。我們正在改變這些工廠，扭轉這種局面，我感到非常自豪。這與財富無關，因為如果你有一百萬，你是個富有的人，但如果你有一千萬，那你可能就有麻煩了。你會擔心通貨膨脹，于是你開始投資，接著你就可能遇到困難。如果你有10億，那這就不是你個人的財富了，就是社會的財富了。你的股東、投資者，認為你應該比政府更能有效地使用這些錢。于是他們給你信任，那你要如何運用好這筆錢，對得起他們的信任呢？我覺得這是我們所面臨的挑戰。阿里巴巴的產品，其實并不是服務，是人，是我們的員工。Thirdly, and very importantly, we see a lot of factories in China , especially in Guangdong, they are in fact the company , and not just plants.They just do OEM , after these OEM products sold on Taobao.They do not know who their sales channels, do not understand the final purchase their products to customers.The foundries , in the face of problems arise when(eg financial crisis), it will immediately fall into difficulties.So we should tell these producers, you have to communicate directly with your customers , you should do their own marketing, their own service, this is the real business.Otherwise , you're just a factory.We are changing these factories to reverse this situation, I feel very proud.This has nothing to do with wealth , because if you had a million , you're a rich man , but if you have ten million , you might have trouble.You worry about inflation , so you start investing , then you are likely to encounter difficulties.If you have one billion , that this is not your personal wealth , is the wealth of the society.Your shareholders , investors, think you should be more effective than the use of government money.So they give you confidence , then how do you make good use of the money, worthy of their trust it ? I think this is the challenge we face.Alibaba 's products , in fact, not services, is the people, is our people.我們員工的平均年齡是26歲。我們正面臨著許許多多的挑戰，這些是我曾經所沒有意識到的。曾有一位政府高層來公司訪問，他說馬云，如果你們淘寶有3億用戶，那就已經比我管理的國家還要大了。我說是的，這個管理的難度非常大。不管我們制定出什么新的政策，都會讓我們遇到各種壓力。但用戶有抱怨的時候，就好像是對制定政策的政府不滿似的。就是這些平均年齡26歲的員工，在制定著淘寶的“游戲規則”，我們從未有過這樣的經歷。如果我們改變一下，比如說做搜索引擎，傳統的搜索引擎，會讓賣的好、最便宜的排在前面，但我想，我們會讓最有信用和信譽的排在最前面。之后，會有很多的人會去驗證。有200個人來到我們公司，跟我說，我們會為改變游戲規則而付出代價。我的回答是，如果這個改變是正確的，我們就要做下去。眼前的這個世界，也是我們改造出來的。我們不需要不能服務于人的項目。我們需要社會學家，經濟學家，讓這些人來制定我們的政策規則。所以我們還面臨著許許多多的考驗。但我們仍覺得驕傲，因為我相信在21世紀，如果你想做一家成功的公司，你需要學會的是如何解決社會上存在的某個問題，而不僅僅是學會如何抓住幾個機會。抓住機會是非常容易的，我不是吹牛，我覺得今天，在阿里巴巴成立12年后，我覺得賺錢非常容易，但是要穩定的賺錢，并且對社會負起責任、推動社會的發展，非常難。這也是我們正在努力為之的，我相信中國因為有了互聯網，在未來的3年內會有很大的發展。今年，人們說很多中國的股票因為VIE掉了很多。我相信，如果你看看其他地區的經濟，比如美國目前正面臨巨大考驗；比如歐洲可能已經無所適從；那中國會怎么樣？所有發生在美國和歐洲的情況，三四年后也會發生在中國。三四年后，中國的經濟將面臨巨大的挑戰。如果你預感到了將會有糟糕的事情發生，那就從現在開始為之做準備，而不是到時候抱怨和哀嚎。作為互聯網公司，我們必須承擔起我們的責任。我不是政治家，我只為自己說話，為我的客戶—5000萬中小企業者和800萬淘寶賣家說話。他們在3年后要如何生存下去？這也是我此次來到美國想要去學習的目的。跟奧巴馬學習，他將如何增加就業，他會怎么做，從錯誤中整理經驗，然后在3年后，用我們的方法，幫助我們自己。這就是為什么我會來這里。我想你們一定也有很多的問題，我準備好了回答你們的所有問題。

The average age of our employees is 26 years old.We are facing many challenges , which I was not aware of that.There have been a high-level government visits to the Company , he said Ma, Taobao if you have 300 million users , it would have been even better than I manage a big country.I said yes , the management very difficult.No matter what we have to work out a new policy will make us encounter all kinds of pressure.However, users have complained about the time, it seems to be dissatisfied with the formulation of government policies like.Is the average age of 26 employees in the development of Taobao ”game rules“ , we have never had such an experience.If we change it, for example, do the search engines, traditional search engines , will sell well , the cheapest standing in the front , but I think we'll make the most of credit and credibility in the front row.After , there will be a lot of people would go to verification.There are 200 people came to our company, told me that we will change the rules of the game and pay the price.My answer is that if this change is correct, we will do so.In front of the world , but also our transformation out.We do not serve the people of the project.We need sociologists , economists, let these people to develop our policy rules.So we still face many challenges.But we still feel proud because I believe that in the 21st century , if you want a successful company , you need to learn is how to solve a problem exists in society , not just learn how to seize several opportunities.It is very easy to seize the opportunity , I'm not bragging, I think today, 12 years after establishment of Alibaba , I think it is very easy to make money , but to stabilize the money, and social responsibility to promote social development, is very difficult to.This is why we are trying to whom , I believe China because of the Internet, in the next three years there will be a great development.This year , people say a lot of China 's stock dropped a lot because the VIE.I believe that if you look at other areas of the economy , such as the United States is currently facing a huge challenge;such as Europe may already know what to do;that China will happen ? All occurred in the United States and Europe, the situation can also occur after 2034 in China.After three or four years , China 's economy will face a huge challenge.If you have a premonition that bad things will happen from now on whom it is to prepare , instead of complaining and whining that time.As an Internet company, we must assume our responsibilities.I am not a politician , I only speak for myself , for my clients and the 50 million SMEs 8000000 Taobao sellers speak.In the three years after they how to survive ? This is what I want to go to America to learn the purpose.Like Obama learn how he will increase employment , how would he do , organize experience from our mistakes , and then three years later , with our approach to help ourselves.That's why I come here.I think you must have a lot of questions , I am ready to answer all your questions 問：今天早上陳一舟說，任何關于VIE的問題，都可以去問馬云。中國政府已經通過了國家安全審查制度，你怎么看這一制度的影響？你覺得這個制度會嚴重影響中國公司獲得境外融資么？

答：有很多人在討論VIE。我很迷惑。我花了很多時間學習什么是VIE，也沒搞明白這到底是個什么東西。首先，VIE是個偉大的創新。我相信在10年前，這是個偉大的創新。它幫助中國的互聯網及其他高科技行業的發展。阿里巴巴也由此獲益不少。我不認為政府會禁止VIE，也不明白為什么人們會如此擔心。但是，在某些敏感的領域或者行業，比如說金融行業，政府會比較小心這種模式，對此我非常理解和贊同。不管在哪個國家，如果外資控股的公司想要獲得銀行牌照，都會被反對，在中國也如此。關于VIE模式，我沒聽說哪個政府說要取締它，所以為什么要擔心呢？前幾天我讀了一篇關于“Shao Kong Chuen”的文章，他們的變化非常棒，我開始了解VIE真的是合法的、透明的。這就是互聯網的力量。在10年之后，如果在某些敏感的行業，VIE讓你覺得不舒服，請你加入我們，一起討論。有人說你們的支付寶有問題，我坦誠的講，因為這個，我們把VIE放到桌面上來講。當人民銀行問支付寶是否有國外投資者，我必須說真話。這個你同意吧？因為我們發展的越來越大，所以需要做的工作非常多。就好像今天，如果我說我想買Paypal，你覺得美國政府會毫無反應么？他們一定會有所舉動！就算是收購雅虎，他們也會！所以，我們必須公平的去說這個問題。這不是個什么大的問題。這就是一種姿態。擺在桌子上來說、來討論它，我不認為政府會禁止它。

Q: This morning, Chen Zhou said that any questions regarding the VIE , you can ask Ma.The Chinese government has adopted a national security review system , how do you see the impact of this system ? Do you think this system will seriously affect Chinese companies to obtain foreign financing it ? A: There are a lot of people in the discussion VIE.I am confused.I spent a lot of time to learn what is the VIE, have not understood this in the end is what it is.First , VIE is a great innovation.I believe that 10 years ago , this is a great innovation.It helps China 's Internet and other high-tech industries.Alibaba has thus benefited a lot.I do not think the government would ban VIE, do not understand why people would be so worried.However, in some sensitive areas or industries, such as the financial sector, the government would be more careful this pattern , which I fully understand and agree.No matter in which country, if foreign-controlled companies want to get a banking license , will be opposed , in China also do so.About the VIE model, I have not heard what the Government said that it should be abolished , so why worry about it ? A few days ago I read an article about ”Shao Kong Chuen" the article, they change is great, I really began to understand VIE is legitimate and transparent.This is the power of the Internet.After 10 years , if in certain sensitive sectors , VIE makes you feel uncomfortable, please join us to discuss.Some people say that you have a problem Alipay , I frankly speaking, because of this , we put on the table in terms of VIE.When the People's Bank asked whether foreign investors Paypal , I must tell the truth.Do you agree with this , right ? Because we are developing more and more, so it is necessary to do the job very much.Just like today , if I say I want to buy Paypal, do you think the U.S.government will not respond to it ? They will have move!Even the acquisition of Yahoo , they will!Therefore, we must be fair to say that 's the problem.This is not a big problem.This is a gesture.Put it on the table to discuss it , I do not think the government would ban it.問：如果讓你回頭重來，你還會這么做么？ Q: If you could go back again , will you do it ?

答：我們經歷了很困難的一段時間。今天，當所有的事情都很順利，我反而覺得不太對勁。在美國，你們稱之為偏執狂，我的確是的。在中國雅虎上，我們的確犯了很多的錯誤。但如果回到過去，我們還會買下中國雅虎么？是的，我們還會買！但我們還會以這種方式么？不，我們不會了。我們會用更聰明的方法。我沒有任何的并購經驗，尤其是并購互聯網公司。所以如果你問我，對雅虎是否感興趣，是的，我當然感興趣。我們可能是極少數幾家真正懂得雅虎美國的公司之一。人們說，中國雅虎那么糟糕，你怎么還好意思說你很懂美國雅虎？我要說我們四年前解決了很多的問題，如果不那么做，我們今天可能就死了。所以我們愿意跟大家分享，我們是如何節約了開支，如何解雇一些人，那時候我們必須早一點解雇一部分人，留下一部分人。我覺得現在的互聯網公司都應該好好想想，能從雅虎的事情中學到什么。如果我們不從別人的錯誤中學習，我們遲早有一天也會受到同樣的挑戰。A: We went through a very difficult period of time.Today, when everything is going well , I would think not quite right.In the United States , you call it paranoia , I did so.Yahoo in China , we did make a lot of mistakes.However, if the return to the past , we will buy Yahoo China What ? Yes, we will buy!But what we will in this way ? No, we will not.We will use a more clever way.I do not have any experience in mergers and acquisitions , mergers and acquisitions , especially Internet companies.So if you ask me, if interested in Yahoo , yes, I certainly interesting.We may be very few truly understand Yahoo USA companies.People say that China Yahoo so bad , how can you have the nerve to say that you really understand the U.S.Yahoo ? Four years ago, I would say we have to solve a lot of problems , if you do not do that today, we may be dead.So we are willing to share with you how we saved money , how to dismiss some people, then we must be a little earlier dismissal of some of the people , leaving some people.I think that the Internet companies should think about it, learn something from what Yahoo.If we do not learn from the mistakes of others , sooner or later we will be subject to the same challenges.問：你是如何管理淘寶的？關于和京東的競爭，你會在物流方面做更多的事么？或者改變你的模式？在支付寶的事上，你希望跟孫正義和楊致遠有怎樣的交流？

Q: How did you manage Taobao ? And Jingdong on competition , you will do more in the logistics do you want ? Or change your patterns ? Alipay things , you want to have what with Jerry Yang and Masayoshi Son exchanges ?

今天支付寶發展很快，但是我們卻還沒有掙很多錢。所以，這是一個挑戰，年輕人，讓我們來創造一個更好的模式。我跟楊致遠，孫正義之間的溝通是非常健康的。但是不幸的是，外面的傳言是我在沒過通知董事會之前把公司給拿走了。讓我來告訴你們真相。他們是知道的，而且我們一起討論過。時至今日，問題解決了。但是這是一個挑戰，我遇到過很多艱難的日子。這就是我需要面對的眾多難關之一。其他人總覺得是容易的，他們說你要這么做那么做。但是如果支付寶死了，淘寶的800萬家賣家會遇到麻煩，我不能讓這發生，如果我不遵循中國的法律，我就會天天被叫去北京喝茶。每個人都想請我喝茶，告訴我如果你越做越大，你就會有麻煩了。所以我們要透明。今天，到了21世紀，任何事情都應該是透明的。不然你干嘛要這么努力工作？這就是需要面對的現實。

Today, Alipay has developed rapidly, but we still do not earn a lot of money.So, this is a challenge , young people , let us create a better model.I told Jerry Yang , the Son of communication between very healthy.But unfortunately , outside of rumors that I have not seen the notice board before the company gave away.Let me tell you the truth.They know, and we talked together.Today, the problem has been solved.But this is a challenge, and I met a lot of tough days.This is what I need to face one of the many difficulties.Other people always think it is easy, they say you have to do to do that.However, if the dead Alipay , Taobao's 8,000,000 seller will encounter trouble, I can not let this happen , and if I do not follow the laws of China , I would drink tea every day, called to Beijing.Everyone wants to ask me and tell me if you are bigger, you will have trouble.So we should be transparent.Today, in the 21st century , everything should be transparent.Otherwise, why do you want to work so hard ? This is the need to face the reality.問：如何看到淘寶的國際合作？他們還沒有開放API。

Q: How can I see Taobao international cooperation ? They are not yet open API.答：我們愿意向非中國公司開放API。當然這個關系到支付，非常困難。我看到很多海外華人問我他們怎么樣可以在國外上淘寶買東西。我們正在盡自己最大的努力。如果能解決支付的問題，事情的發展速度就會加快。淘寶就沒必要一直呆在中國。我認為淘寶不屬于中國，它屬于整個世界，屬于一代人。讓我們一起確保我們可以幫助到更多的人。A: We are willing to open to non-Chinese company API.Of course, this relates to the payment , very difficult.I see a lot of overseas Chinese asked me how they like abroad can buy things on Taobao.We are doing our own best efforts.If we can solve the problem of payment , things will accelerate the pace of development.Taobao has been no need to stay in China.I think Taobao does not belong to China , it belongs to the whole world belongs to a generation.Let us ensure that we can help more people.問：外國企業要進入中國非常困難。你對幫助外國公司有什么計劃嗎？

Q: foreign enterprises to enter China is very difficult.You have any plans to help foreign companies to do ?

答：在世界任何一個地方做生意都是困難的。我相信中國的企業在美國也遇到過同樣的問題。甚至是很多非常成功的中國公司在美國。在美國有什么有名的中國公司嗎？(觀眾：華為，阿里巴巴)阿里巴巴，還沒吧？聯想？你們認為那是成功嗎？我認為在中國我們有成功的外國公司IBM, 微軟，Oracle.去世界的任何一個地方都需要花時間。我記得我的朋友Kara Swisher在數字大會上問過我這個問題。沒有一個市場是是歡迎賭徒的。你去到一個地方給當地人創造價值，你就有一半的成功機會。所以我相信在今天的世界做生意是非常難的。昨天我跟我的妻子在辯論，美國的商業化程度很高，感覺什么時候都是連鎖化的，沃爾瑪，連咖啡店都是連鎖的。你怎么能在這里做中小企業。我旁邊有一個教授，他跟我說，讓我們來辯論一下在哪個國家更容易做生意，美國還是中國。現在的中國如果你還說什么關系，那還是算了。在過去的12年中，我一直在說，如果有人跑過來跟你說他們跟市長的關系很好，我看還是算了。世界上唯一的關系是你的客戶。如果你的客戶喜歡你，政府就一定會喜歡你。相信我。他們需要稅收。他們需要就業。但是如果你只想拿了便宜就跑的話，那你就有麻煩了。過去12年我跟政府的關系是，我們一直在戀愛，但是我們不會跟政府結婚。永遠是這樣，我愛他們。每次他們來找我，我告訴他們真相。我按照他們說的做。但是如果要跟我做生意的話，抱歉。我的朋友跟政府做生意，但是我沒有。只有這樣，你才能獲得政府的尊重。如果他們對支付寶是認真的，那我們就聽他們的。這個是法律，這個不是政府關系。我的建議是看得遠永遠是有點可怕的。但是你要走過去，跳進去，因為只有當你跳進了水里，你才能學會游泳。中國不是那么糟糕。但是有人問我為什么中國沒有蘋果。美國的資本主義已經有200多年的歷史，對嗎？土壤非常肥沃。但是中國從鄧小平改革開放以來只有30年。我們有像阿里巴巴、百度、騰訊、新浪這樣的公司，這也不錯。讓我們再等30年。我們會有偉大的公司，但是他們不屬于中國，他們屬于互聯網時代，屬于80后，90后，以及00后。這些人才是真正改變世界，改變未來的力量。Answer: a place to do business anywhere in the world is difficult.I believe that the Chinese enterprises in the United States have encountered the same problem.Even a lot of very successful Chinese companies in the United States.What is known in the U.S.China business ?(Audience: Huawei , Alibaba)Alibaba, yet it ? Lenovo ? Do you think it was a success? I think we have succeeded in China for foreign companies as IBM, Microsoft , Oracle.Anywhere in the world to need to spend time.I remember my friend Kara Swisher in the digital conference asked me this question.No one market is the welcome gamblers.You go to a place for locals to create value , you have half the chance of success.So I believe that in today's world it is very difficult to do business.Yesterday I talked to my wife in the debate , the United States a high degree of commercialization , the feeling when all of the chain , Wal-Mart , even the coffee shop are all linked.How can you do here SME.I'm next to a professor, he told me , let's debate about the country in which it easier to do business , the United States or China.China now if you say anything , or forget it.In the past 12 years, I have been saying that if someone told you that they ran a very good relationship with the mayor , I think, or forget it.The world's only relationship to your customers.If your customers like you , the government will love you.Believe me.They need taxes.They need jobs.But if you just want to run , then took a cheap , then you 're in trouble.Over the past 12 years is the relationship I have with the government , we have been in love, but we will not tell the government to get married.Is always like this , I love them.Every time they come to me , I told them the truth.I follow what they say to do.But if do business with me , then, sorry.My friend to do business with the government , but I did not.The only way you can get the government 's respect.If they are serious about Alipay , then we heard them.This is the law, this is not government relations.My advice is to always be a little far-sighted terrible.But you go in the past , jump into it , because only when you jump into the water, you can learn to swim.China is not so bad.But I was asked why China did not Apple.American capitalism has more than 200 years of history , right ? Soil is very fertile.But China from Deng Xiaoping's reform and opening up is only 30 years.We have like Alibaba, Baidu , Tencent , Sina such companies, it is also good.Let us wait another 30 years.We will have great company, but they do not belong to China , they belong to the age of the Internet , are 80, 90, and 00 after.These people are truly change the world, the power to change the future.問：你們全球策略未來的計劃是什么？

Q: What 's global strategy plans for the future is what ?

答：曾經當我們有錢了，我們就開始犯錯誤。我們招了很多MBA，很多跨國公司的副總裁，我們開始考慮全球化。然后我們又說讓我們回到根本，回到中國，回到中國的沿海地區。我們告訴自己，要放眼全球，但贏在當地。不論你的愿景有多么美好，你必須要腳踏實地，努力工作每一天。所以，很多年過去了，我們仍然相信要有全球化的視野，但是贏在中國。我們拓展了日本、印度和歐洲市場，我們也沒有關掉美國的辦公室。我需要學習。我需要向財富500強的CEO請教一個問題，既然他們都看好中國市場，為什么沒有放棄一切在中國呆上一年？如果你想了解中國，你需要在中國花點時間。我想在美國生活一段時間，看看我們怎么可以幫助美國的中小企業，到底亞馬遜、eBay跟我們有什么不同。我們從來不應該花2年的時間去做一個需要20年才能完成的事業。我們有時間，我們還年輕。我還有時間。我們會一步一步地走，不是看我們能從國外市場獲取多少收入而是你能為他人帶來多少價值。現在已經有5000萬中國以外的中小企業使用我們的服務。免費的永遠是最好的。我們會一直朝這個方向努力。謝謝。A: once when we had money, we started to make mistakes.We move a lot of MBA, vice president of many multinational companies , we started to think global.Then we said, let's go back to basics , back to China , back to China 's coastal areas.We tell ourselves , to think globally, but to win in the local.Regardless of how good your vision , you have to be down to earth, hard work every day.So many years have passed, we still believe that to have a global perspective , but to win in China.We expand Japan, India and Europe , we do not turn off the American office.I need to learn.I need to be a Fortune 500 CEO to ask a question , since they are optimistic about the Chinese market , why not give up everything to spend a year in China ? If you want to learn Chinese , you need to spend some time in China.I would like to live in America for some time and see how we can help SMEs in the United States , in the end Amazon, eBay tell us any different.We never should spend two years to do a take 20 years to complete career.We have time, we are still young.I still have time.We will go step by step , not to see how much we get revenue from foreign markets, but you can bring much value to others.China now has 50 million SMEs than to use our services.Free is always the best.We will always work in this direction.Thank you.問：你覺得美國對中國最大的誤解是什么？中國對美國最大的誤解又是什么？

Q : Do you think the United States is China's biggest misconception what ? China to the United States , what is the biggest misconception ?

答：老實說，我不知道怎么回答這個問題。我想可能有很多誤解。前幾天我在寫我的微博的時候，也在考慮這個問題。每個人都覺得我了解這個世界。我對中國里里外外的東西都知道。但是我不知道。鄧小平不了解，毛澤東也不了解。

很多中國人指責美國，但是卻從來沒來過美國。但是如果我們不學著互相欣賞，不常常互相審視。我花在美國的時間越長，我就越喜歡美國。然后我在中國花的時間越多，我就會說哦，這個溝通方式在政治上太不明智了。因為政治是非常復雜的。我樂意做的事情只有一件。那就是從商。我不喜歡網絡游戲，我覺得這個世界上最好的游戲就是創造財富。幫助大洋兩岸的中小企業做生意，幫助他們互相了解。我的爺爺通過看報紙了解外面的世界，我的爸爸通過看電視了解外面的世界，我這代人通過看電視了解外面的世界，我的孩子通過互聯網了解外面的世界。他們說我想加入其中。我覺得我們的時機已經到了。讓我們共同建設互聯網。美國發生的任何事情我們都可以第一時間在中國了解到。同樣任何在中國的發生事情，我們在美國也可以很快知道。哈哈，別笑。讓我們懷著欣賞的心態看待事物。腳踏實地一步一步地做事很重要，而不是想著一蹴而就。謝謝。

A: Honestly, I do not know how to answer this question.I think it might have a lot of misunderstandings.A few days ago I was writing my micro-blog , I also consider this issue.Everyone thought I understood the world.I know something inside and out China.But I do not know.Deng did not understand , do not understand Mao.Nobody fully understand China.Some people say that I know what the United States inside and out.But I do not know that Obama does not know.Otherwise, he can solve America's problems , is not it ? George Bush is not entirely known.To understand a thing is not easy, but you have to know yourself.What do you need ? What do you want ? What are you willing to give up ? If I can better understand myself, I can change themselves to adapt to the outside world better.Always have some misunderstandings between China , like all other parts of China , Henan people have the misconception people have told the same.Our job is not released misunderstanding , but the change themselves to adapt to others.So, I do not know.This is a good question.I came here because I see a lot of American companies have Americans pointing to China , but they have never been to China.Many Chinese people accused the United States , but never been to the United States.But if we do not learn to appreciate each other , do not always look at each other.I spent the longer the United States , the more I like the United States.Then I spend in China more time , I would say , oh, this communication is too politically unwise.Because politics is very complex.I am willing to do only one.That is from the provider.I do not like online games, I think this is the best game in the world is to create wealth.Help SMEs to do business on both sides of the ocean , to help them understand each other.My grandfather understood through reading the newspaper outside world , my father understood by watching TV outside world, my generation by watching television about the outside world , my children understand the outside world through the Internet.They say I want to join them.I think our time has come.Let us build the Internet.U.S.whatever happens we can be the first time in China learned.Also, any occurrence in China things we can know very quickly in the United States.Haha , do not laugh.Let us cherish appreciate the mentality of looking at things.Down to earth step by step, it is important to do things , instead of thinking overnight.Thank you.但在將來，如果今天的局勢不改變，我們永遠沒有光明的未來。我們必須做一些改變，所以我覺得公平的說，我們感謝昨天，但是我們要追求更好的明天。每個公司都應該如此。今天，我和楊致遠依然是很好的朋友，我們一起聊天，打高爾夫。將來，也會是如此，我們依然熱愛雅虎。雅虎是為數不多的喚起我對互聯網認知和信心的公司之一，對此，我終身都會感激。沒有互聯網，就不會有今天的馬云，今天的阿里巴巴和淘寶。

But in the future, if the situation does not change today, we never bright future.We have to make some changes, so I think fair to say that we are grateful yesterday, but we want to pursue a better tomorrow.Every company should be.Today, I and Jerry Yang is still good friends, we chat together, play golf.In the future, they will be so, we still love Yahoo.Yahoo is one of the few to arouse awareness and confidence in the Internet I am one of the companies to which I would be grateful for life.No Internet, there would be today's Ma, Alibaba today and Taobao.

第五篇：喬布斯2005年在斯坦福大學的演講稿(中英文)

史蒂夫喬布斯2005年6月在斯坦福大學畢業典禮上的演講 You've got to find what you love,' Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting。It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5￠ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later,when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something — your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky — I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation — the Macintosh — a year earlier, and I had just turned

30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I'm fine now.This was the closest I've been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.史蒂夫&S226;喬布斯（Steve Jobs）今2005年6 月在斯坦福大學的演講在經過了一個夏天之后依然為人所提及。這位蘋果電腦公司（Apple Computer）和皮克斯動畫公司（Pixar Animation Studios）首席執行官在演講中談到了他生活中的三次體驗，這三次體驗不僅在斯坦福大學的畢業生、也在硅谷乃至其他地方的技術同行中引起了巨大反響。他們將他的演講登在互聯網上，在博客上展開討論，通過電子郵件互相發送，在全球傳閱。我們在此刊登全文，以饗還沒有看到該演講的讀者。

你必須要找到你所愛的東西

很榮幸和大家一道參加這所世界上最好的一座大學的畢業典禮。我大學沒畢業，說實話，這是我第一次離大學畢業典禮這么近。今天我想給大家講三個我自己的故事，不講別的，也不講大道理，就講三個故事。

第一個故事講的是點與點之間的關系。我在里德學院（Reed College）只讀了六個月就退學了，此后便在學校里旁聽，又過了大約一年半，我徹底離開。那么，我為什么退學呢？

這得從我出生前講起。我的生母是一名年輕的未婚在校研究生，她決定將我送給別人收養。她非常希望收養我的是有大學學歷的人，所以把一切都安排好了，我一出生就交給一對律師夫婦收養。沒想到我落地的霎那間，那對夫婦卻決定收養一名女孩。就這樣，我的養父母─當時他們還在登記冊上排隊等著呢─半夜三更接到一個電話: “我們這兒有一個沒人要的男嬰，你們要么？”“當然要”他們回答。但是，我的生母后來發現我的養母不是大學畢業生，我的養父甚至連中學都沒有畢業，所以她拒絕在最后的收養文件上簽字。不過，沒過幾個月她就心軟了，因為我的養父母許諾日后一定送我上大學。年后，我真的進了大學。當時我很天真，選了一所學費幾乎和斯坦福大學一樣昂貴的學校，當工人的養父母傾其所有的積蓄為我支付了大學學費。讀了六個月后，我卻看不出上學有什么意義。我既不知道自己這一生想干什么，也不知道大學是否能夠幫我弄明白自己想干什么。這時，我就要花光父母一輩子節省下來的錢了。所以，我決定退學，并且堅信日后會證明我這樣做是對的。當年做出這個決定時心里直打鼓，但現在回想起來，這還真是我有生以來做出的最好的決定之一。從退學那一刻起，我就可以不再選那些我毫無興趣的必修課，開始旁聽一些看上去有意思的課。那些日子一點兒都不浪漫。我沒有宿舍，只能睡在朋

友房間的地板上。我去退還可樂瓶，用那五分錢的押金來買吃的。每個星期天晚上我都要走七英里，到城那頭的黑爾－科里施納禮拜堂去，吃每周才能享用一次的美餐。我喜歡這樣。我憑著好奇心和直覺所干的這些事情，有許多后來都證明是無價之寶。我給大家舉個例子:

當時，里德學院的書法課大概是全國最好的。校園里所有的公告欄和每個抽屜標簽上的字都寫得非常漂亮。當時我已經退學，不用正常上課，所以我決定選一門書法課，學學怎么寫好字。我學習寫帶短截線和不帶短截線的印刷字體，根據不同字母組合調整其間距，以及怎樣把版式調整得好上加好。這門課太棒了，既有歷史價值，又有藝術造詣，這一點科學就做不到，而我覺得它妙不可言。當時我并不指望書法在以后的生活中能有什么實用價值。但是，十年之后，我們在設計第一臺 Macintosh 計算機時，它一下子浮現在我眼前。于是，我們把這些東西全都設計進了計算機中。這是第一臺有這么漂亮的文字版式的計算機。要不是我當初在大學里偶然選了這么一門課，Macintosh 計算機絕不會有那么多種印刷字體或間距安排合理的字號。要不是 Windows 照搬了 Macintosh，個人電腦可能不會有這些字體和字號。要不是退了學，我決不會碰巧選了這門書法課，個人電腦也可能不會有現在這些漂亮的版式了。當然，我在大學里不可能從這一點上看到它與將來的關系。十年之后再回頭看，兩者之間的關系就非常、非常清楚了。你們同樣不可能從現在這個點上看到將來；只有回頭看時，才會發現它們之間的關系。所以，要相信這些點遲早會連接到一起。你們必須信賴某些東西─直覺、歸宿、生命，還有業力，等等。這樣做從來沒有讓我的希望落空過，而且還徹底改變了我的生活。

我的第二個故事是關于好惡與得失。幸運的是，我在很小的時候就發現自己喜歡做什么。我在 20 歲時和沃茲（Woz，蘋果公司創始人之一 Wozon 的昵稱─譯注）在我父母的車庫里辦起了蘋果公司。我們干得很賣力，十年后，蘋果公司就從車庫里我們兩個人發展成為一個擁有 20 億元資產、4,000 名員工的大企業。那時，我們剛剛推出了我們最好的產品─ Macintosh 電腦─那是在第 9 年，我剛滿 30 歲。可后來，我被解雇了。你怎么會被自己辦的公司解雇呢？是這樣，隨著蘋果公司越做越大，我們聘了一位我認為非常有才華的人與我一道管理公司。在開始的一年多里，一切都很順利。可是，隨后我倆對公司前景的看法開始出現分歧，最后我倆反目了。這時，董事會站在了他那一邊，所以在 30 歲那年，我離開了公司，而且這件事鬧得滿城風雨。我成年后的整個生活重心都沒有了，這使我心力交瘁。

一連幾個月，我真的不知道應該怎么辦。我感到自己給老一代的創業者丟了臉─因為我扔掉了交到自己手里的接力棒。我去見了戴維帕卡德（David Packard，惠普公司創始人之一─譯注）和鮑勃;諾伊斯（Bob Noyce，英特爾公司創建者之一─譯注），想為把事情搞得這么糟糕說聲道歉。這次失敗弄得沸沸揚揚的，我甚至想過逃離硅谷。但是，漸漸地，我開始有了一個想法─我仍然熱愛我過去做的一切。在蘋果公司發生的這些**絲毫沒有改變這一點。我雖然被拒之門外，但我仍然深愛我的事業。于是，我決定從頭開始。

雖然當時我并沒有意識到，但事實證明，被蘋果公司炒魷魚是我一生中碰到的最好的事情。盡管前景未卜，但從頭開始的輕松感取代了保持成功的沉重感。這使我進入了一生中最富有創造力的時期之一。在此后的五年里，我開了一家名叫 NeXT 的公司和一家叫皮克斯的公司，我還愛上一位了不起的女人，后來娶了她。皮克斯公司推出了世界上第一部用電腦制作的動畫片《玩具總動員》（Toy Story），它現在是全球最成功的動畫制作室。世道輪回，蘋果公司買下 NeXT 后，我又回到了蘋果公司，我們在 NeXT 公司開發的技術成了蘋果公司這次重新崛起的核心。我和勞倫娜（Laurene）也建立了美滿的家庭。

我確信，如果不是被蘋果公司解雇，這一切決不可能發生。這是一劑苦藥，可我認為苦藥利于病。有時生活會當頭給你一棒，但不要灰心。我堅信讓我一往無前的唯一力量就是我熱愛我所做的一切。所以，一定得知道自己喜歡什么，選擇愛人時如此，選擇工作時同樣如

此。工作將是生活中的一大部分，讓自己真正滿意的唯一辦法，是做自己認為是有意義的工作；做有意義的工作的唯一辦法，是熱愛自己的工作。你們如果還沒有發現自己喜歡什么，那就不斷地去尋找，不要急于做出決定。就像一切要憑著感覺去做的事情一樣，一旦找到了自己喜歡的事，感覺就會告訴你。就像任何一種美妙的東西，歷久彌新。所以說，要不斷地尋找，直到找到自己喜歡的東西。不要半途而廢。

我的第三個故事與死亡有關。17 歲那年，我讀到過這樣一段話，大意是:“如果把每一天都當作生命的最后一天，總有一天你會如愿以償。”我記住了這句話，從那時起，33 年過去了，我每天早晨都對著鏡子自問: “假如今天是生命的最后一天，我還會去做今天要做的事嗎？”如果一連許多天我的回答都是“不”，我知道自己應該有所改變了。

讓我能夠做出人生重大抉擇的最主要辦法是，記住生命隨時都有可能結束。因為幾乎所有的東西─所有對自身之外的希求、所有的尊嚴、所有對困窘和失敗的恐懼─在死亡來臨時都將不復存在，只剩下真正重要的東西。記住自己隨時都會死去，這是我所知道的防止患得患失的最好方法。你已經一無所有了，還有什么理由不跟著自己的感覺走呢。

大約一年前，我被診斷患了癌癥。那天早上七點半，我做了一次掃描檢查，結果清楚地表明我的胰腺上長了一個瘤子，可那時我連胰腺是什么還不知道呢！醫生告訴我說，幾乎可以確診這是一種無法治愈的惡性腫瘤，我最多還能活 3 到 6 個月。醫生建議我回去把一切都安排好，其實這是在暗示“準備后事”。也就是說，把今后十年要跟孩子們說的事情在這幾個月內囑咐完；也就是說，把一切都安排妥當，盡可能不給家人留麻煩；也就是說，去跟大家訣別。

那一整天里，我的腦子一直沒離開這個診斷。到了晚上，我做了一次組織切片檢查，他們把一個內窺鏡通過喉嚨穿過我的胃進入腸子，用針頭在胰腺的瘤子上取了一些細胞組織。當時我用了麻醉劑，陪在一旁的妻子后來告訴我，醫生在顯微鏡里看了細胞之后叫了起來，原來這是一種少見的可以通過外科手術治愈的惡性腫瘤。我做了手術，現在好了。

這是我和死神離得最近的一次，我希望也是今后幾十年里最近的一次。有了這次經歷之后，現在我可以更加實在地和你們談論死亡，而不是純粹紙上談兵，那就是: 誰都不愿意死。就是那些想進天堂的人也不愿意死后再進。然而，死亡是我們共同的歸宿，沒人能擺脫。我們注定會死，因為死亡很可能是生命最好的一項發明。它推進生命的變遷，舊的不去，新的不來。現在，你們就是新的，但在不久的將來，你們也會逐漸成為舊的，也會被淘汰。對不起，話說得太過分了，不過這是千真萬確的。

你們的時間都有限，所以不要按照別人的意愿去活，這是浪費時間。不要囿于成見，那是在按照別人設想的結果而活。不要讓別人觀點的聒噪聲淹沒自己的心聲。最主要的是，要有跟著自己感覺和直覺走的勇氣。無論如何，感覺和直覺早就知道你到底想成為什么樣的人，其他都是次要的。

我年輕時有一本非常好的刊物，叫《全球概覽》（The Whole Earth Catalog），這是我那代人的寶書之一，創辦人名叫斯圖爾特&S226;布蘭德（Stewart Brand），就住在離這兒不遠的門洛帕克市。他用詩一般的語言把刊物辦得生動活潑。那是 20 世紀 60 年代末，還沒有個人電腦和桌面印刷系統，全靠打字機、剪刀和寶麗萊照相機（Polaroid）。它就像一種紙質的 Google，卻比 Google 早問世了 35 年。這份刊物太完美了，查閱手段齊備、構思不凡。斯圖爾特和他的同事們出了好幾期《全球概覽》，到最后辦不下去時，他們出了最后一期。那是 20 世紀 70 年代中期，我也就是你們現在的年紀。最后一期的封底上是一張清晨鄉間小路的照片，就是那種愛冒險的人等在那兒搭便車的那種小路。照片下面寫道: 好學若饑、謙卑若愚。那是他們停刊前的告別辭。求知若渴，大智若愚。這也是我一直想做到的。眼下正值諸位大學畢業、開始新生活之際，我同樣愿大家:

Stay Hungry.Stay Foolish.好學若饑、謙卑若愚。

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