第一篇：網絡購物英語作文

Nowadays, shopping online is becoming more and more popular.On the one hand, it brings a lot of advantages, but on the other hand, it also causes sorts of problems.As we know, we can shopping online whenever we want to buy and we can save much time by clicking the mouse.The price of products is usually much cheaper because producers can sell their products directly to customers without other rent.However, we don’t know the quality of the product which we will buy.What’s more, there are some possibilities for us to buy fake goods.Worst of all, we are likely to lost control of our money.In a word, we should be more intelligent when we are shopping online.We should buy the products that we really need.Don’t shopping online blindly!

第二篇：網絡購物英語作文

With the development of society, shopping on Internet is becoming more and more popular.Most people are in favor of online shopping.They think that online shopping has brought us convenience, we don't need to leave home to be able to buy the things we need, save our precious time.Let us have more time to devote to the other.But there are also some people do not agree with the network shopping.They believe in buying stuff online quality can not be guaranteed, and mailed back to real items, and on the Internet to see pictures may have very big difference.If online shopping, we reduce the happy family shopping in Shangjie.In my opinion, online shopping is a convenient way to shop, but we also can not only in the online shopping, while ignoring the reality of shopping fun.

第三篇：網絡網上購物英語作文

Question:What do you think of online shopping? 1.2.3.4.5.What is the online shopping? What are the advantages of online shopping? What are the disadvantages of online shopping? Examples we usually see about online shopping.What people are worried about? Answer: The content of online shopping

Online shopping is the process where by consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.It is a form of electronic commerce.An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping centre.The process is called Business-to-Consumer(B2C)online shopping.When a business buys from another business it is called Business-to-Business(B2B)online shopping.In 1990 Tim Berners-Lee created the first World Wide Web server and browser.It opened for commercial use in 1991.In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping.Also in 1994 the German company Intershop introduced its first online shopping system.In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared.In recent years, online shopping has become popular;however, it still caters to the middle and upper class.In order to shop online, one must be able to have access to a computer, a bank account and a debit card.Shopping has evolved with the growth of technology.According to research found in the Journal of Electronic Commerce, if one focuses on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping., Enrique.(2005)The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour.Journal of Electronic Commerce Research, An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping channels.Online shopping widened the target audience to men and women of the middle class.At first, the main users of online shopping were young men with a high level of income and a university education.This profile is changing.For example, in USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population.The main idea of online shopping is not just in having a good looking website that could be listed in a lot of search engines or the art behind the site.It also is not only just about disseminating information, because it is also about building relationships and making money.Mostly, organizations try to adopt techniques of online shopping without understanding these techniques and/or without a sound business model.Rather than supporting the organization's culture and brand name, the website should satisfy consumer's expectations.A majority of consumers choose online shopping for a faster and more efficient shopping experience.Many researchers notify that the uniqueness of the web has dissolved and the need for the design, which will be user centered, is very important.Companies should always remember that there are certain things, such as understanding the customer's wants and needs, living up to promises, never go out of style, because they give reason to come back.And the reason will stay if consumers always get what they expect.McDonaldization theory can be used in terms of online shopping, because online shopping is becoming more and more popular and a website that wants to gain more shoppers will use four major principles of McDonaldization: efficiency, calculability, predictability and control.Organizations, which want people to shop more online with them, should consume extensive amounts of time and money to define, design, develop, test, implement, and maintain the website.Also if a company wants their website to be popular among online shoppers it should leave the user with a positive impression about the organization, so consumers can get an impression that the company cares about them.The organization that wants to be accepted in online shopping needs to remember, that it is easier to lose a customer then to gain one.Lots of researchers state that even when a site was “top-rated”, it would go nowhere if the organization failed to live up to common etiquette, such as returning e-mails in a timely fashion, notifying customers of problems, being honest, and being good stewards of the customers' data.Organizations that want to keep their customers or gain new ones should try to get rid of all mistakes and be more appealing to be more desirable for online shoppers.And this is why many designers of webshops consider research outcomes concerning consumer expectations.Research conducted by Elliot and Fowell(2000)revealed satisfactory and unsatisfactory customer experiences.Advantages of online shopping

1.Convenience Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home.Other establishments such as internet cafes and schools provide access as well.A visit to a conventional retail store requires travel and must take place during business hours.In the event of a problem with the item – it is not what the consumer ordered, or it is not what they expected – consumers are concerned with the ease with which they can return an item for the correct one or for a refund.Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund.Some online companies have more generous return policies to compensate for the traditional advantage of physical stores.For example, the online shoe retailer Zappos.com includes labels for free return shipping, and does not charge a restocking fee, even for returns which are not the result of merchant error.(Note: In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection(Distance Selling)Act 2000.2.Information and reviews Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection(which might involve a test drive, fitting, or other experimentation).Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications.Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy.Some stores even allow customers to comment or rate their items.There are also dedicated review sites that host user reviews for different products.In a conventional retail store, clerks are generally available to answer questions.Some online stores have real-time chat features, but most rely on e-mail or phone calls to handle customer questions.3.Price and selection One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors(though some local search engines do exist to help consumers locate products for sale in nearby stores).Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service.Shipping costs(if applicable)reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order.Some retailers(especially those selling small, high-value items like electronics)offer free shipping on sufficiently large orders.Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience..Disadvantages of online shopping

1.Fraud and security concerns Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store.Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase.With a warehouse instead of a retail storefront, merchants face less risk from physical theft.Secure Sockets Layer(SSL)encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.Identity theft is still a concern for consumers when hackers break into a merchant's web site and steal names, addresses and credit card numbers.A number of high-profile break-ins in the 2000s has prompted some U.S.states to require disclosure to consumers when this happens.Computer security has thus become a major concern for merchants and e-commerce service providers, who deploy countermeasures such as firewalls and anti-virus software to protect their networks.Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.Denial of service attacks are a minor risk for merchants, as are server and network outages.Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal.The purpose of these seals is to increase the confidence of the online shoppers;the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent.A number of resources offer advice on how consumers can protect themselves when using online retailer services.These include: ? Sticking with known stores, or attempting to find independent consumer reviews of their experiences;also ensuring that there is comprehensive contact information on the website before using the service, and noting if the retailer has enrolled in industry oversight programs such as trust mark or trust seal.? Before buying from a new company, evaluate the website by considering issues such as: the professionalism and user-friendliness of the site;whether or not the company lists a telephone number and/or street address along with e-contact information;whether a fair and reasonable refund and return policy is clearly stated;and whether there are hidden price inflators, such as excessive shipping and handling charges.? Ensuring that the retailer has an acceptable privacy policy posted.For example note if the retailer does not explicitly state that it will not share private information with others without consent.? Ensuring that the vendor address is protected with SSL(see above)when entering credit card information.If it does the address on the credit card information entry screen will start with “HTTPS”.? Using strong passwords, without personal information.Another option is a “pass phrase,” which might be something along the lines: “I shop 4 good a buy！” These are difficult to hack, and provides a variety of upper, lower, and special characters and could be site specific and easy to remember.Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation.A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware.Whenever you purchase a product, you are going to be required to put in your credit card information and billing/shipping address.If the website is not secure a customers information can be accessible to anyone who knows how to obtain it.Most large online corporations are inventing new ways to make fraud more difficult, however, the criminals are constantly responding to these developments with new ways to manipulate the system.Even though these efforts are making it easier to protect yourself online, it is a constant fight to maintain the lead.It is advisable to be aware of the most current technology and scams out there to fully protect yourself and your finances.One of the hardest areas to deal with in online shopping is the delivery of the products.Most companies offer shipping insurance in case the product is lost or damaged;however, if the buyer opts not to purchase insurance on their products, they are generally out of luck.Some shipping companies will offer refunds or compensation for the damage, but it is up to their discretion if this will happen.It is important to realize that once the product leaves the hands of the seller, they have no responsibility(provided the product is what the buyer ordered and is in the specified condition).2.Lack of full cost disclosure The lack of full disclosure with regards to the total cost of purchase is one of the concerns of online shopping.While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front as additional fees such as shipping are often not be visible until the final step in the checkout process.The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage.Some services such as the Canadian based Wishabi attempts to include estimates of these additional cost, but nevertheless, the lack of general full cost disclosure remains a concern.3.Privacy Privacy of personal information is a significant issue for some consumers.Different legal jurisdictions have different laws concerning consumer privacy, and different levels of enforcement.Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant.In response, many merchants promise not to use consumer information for these purposes, or provide a mechanism to opt-out of such contacts.Many websites keep track of consumers shopping habits in order to suggest items and other websites to view.Brick-and-mortar stores also collect consumer information.Some ask for address and phone number at checkout, though consumers may refuse to provide it.Many larger stores use the address information encoded on consumers' credit cards(often without their knowledge)to add them to a catalog mailing list.This information is obviously not accessible to the merchant when paying in cash.Examples: With only two weeks to go before Christmas, buying presents is a high priority for a lot of people.However, this year not so many people are leaving their homes to browse around the shops.These days lots of people can do their shopping in the comfort of their own home with the help of the internet.Online shopping is becoming more and more popular for a number of reasons;prices are often lower online, you don’t have to queue up in busy shops and you can buy almost any product imaginable with just a few clicks of your mouse.One victim of the online shopping boom is the UK high street.Christmas trading can represent up to 60% of turnover for some stores.Many companies are concerned that not enough shoppers are coming through their doors in the run-up to Christmas.As a result there are lots of special offers in the shops.Most shops traditionally have sales after Christmas but this year the bargains have come early in an attempt to lure consumers to spend.Bad news for the high street has become good news for the bank balances of UK shoppers this Christmas!Even the most enthusiastic shopper has a bad day sometimes: You can find what you want, every second person in the crowd seems intent on bumping into you, and your legs are aching from hip to toe.It's at times like these when the much-touted convenience of shopping over the Internet sounds like a better alternative.Like bargain hunters in the real world, however, on-line shoppers need to be aware of the pitfalls in order to enjoy the benefits of e-commerce.For most, the main concern is the invisibility of whoever is on the other end of the transaction.Those walking into the cyber market armed only with a credit card and an active imagination need to follow a few guidelines.The golden rule in purchasing anything over the Internet is to find out who you are dealing with.The first step is to make sure the company is legal and has clearly stated sales and security policies, which should be easy to access on its Web site.Buyers should also pay close attention to the terms and conditions of sale, such as whether there are any hidden extras in the form of delivery costs.Of course, it is essential that the firm can guarantee the security of personal information and credit card numbers.Otherwise, you may end up being charged more than you bargained for.Not all on-line shopping is done in virtual stores.Internet auctions function in much the same way as regular auctions, though with a longer time limit.Information about items for sale is posted on an auction site and anyone can make a bid within the stipulated time.The successful bidder is informed by e-mail.Then, payment and delivery, which are carried out by prearranged methods, follow.There are two kinds of auction sites: business-to-person and person-to-person.In the former, it is the Web site that has possession of the goods on sale and accepts payment for them, whereas a person-to-person auction site merely provides a means by which sellers can sell their goods directly to customers.As with other forms of Internet shopping, credit cards are usually the safest and most convenient way to pay, but in a person-to-person deal, the seller may be unwilling to accept them, insisting instead on cashier’s check or money order before sending the merchandise.In the case, some sites recommend an escrow services that will handle the transaction independently for a fee of around 5 percent of the cost of the item.Practically anything can be bought on-line and, provided the appropriate caution is exercised, Internet shopping can be a rewarding alternative to trudging through the stores.So sit back, log on, and save the workout for the gym.What people are worried about Computer trends are often male-dominated but this year women are expected to do more shopping on the internet than men.It seems women are now more attracted to the convenience of online shopping than they used to be.Average spending online this Christmas by women will rise to 3360 Yuan compared to the slightly lower average of ￡233 for men, while the average spend per person on the high street is only ￡197.70% of internet users, male and female, are now buying their Christmas gifts online.In the past a lot of people were reluctant to shop online.Many were worried about the security of entering their card details on the internet and the reliability of the internet but as shopping online has become more widespread, these worries have begun to disappear.45% of internet users still do have security worries but it hasn’t slowed down the ever-increasing numbers of online shoppers.7

第四篇：英語作文(購物)

Today people are short of time in their lives which revolves around work, children and leisure activities.Shopping would mean extra time, with the help of the internet that allows you to online shop which is comparatively better than the traditional modes of shopping.You can purchase almost anything online — starting with groceries and greeting cards to cell phones , everything can be purchased online.Online shopping became popular during the Internet boom in 1999-2000.Amazon.com, created history by becoming the first bookstore with a presence only on the Internet.Following the success of Amazon, many bookstores with a physical presence also created an online presence on the Internet.Later, portals such as Yahoo.com and MSN.com also started online shopping channels where people could buy more than just books.While in China, in recent times there are many online shopping portals that have grown to dominate the economy and public in a major way.Some of them are淘寶，京東，當當，聚美，一號店 and you among others.These portals are like a microcosm that has a range of products from clothes, shoes, home decors,electric equipment, cosmetics, accessories and the list is endless.By online shoping a lot of energy and fuel are saved, as well as you get varied options to choose from.And also you have the benefit of moving on to multiple stores at the same time.Shopping online is much more fun and exciting as you get to know about discounts and offers of various portals, which are just a click away.You can also compare prices and choose which best suits your need as well as get hold of a really good deal within a few minutes.

第五篇：網絡購物調查報告

網絡購物調查報告

一、調查目的、方法和對象

1、調查目的:

通過此次調查深入了解大學生網絡購物的消費特征。

2、調查方法:

本次調查采用簡單隨機抽樣的方法。

3、調查對象:

本調查在隴東學院在校大學生發放了50份調查問卷，回收50份，得到有效問卷50份，有效問卷中男生占41.1%。

女生占55.8％。

二、調查結果分析：

1．大學生網絡購物群體特征

（1)性別年齡特征。調查結果顯示，70％的被調查學生有過網上購物經歷．而男生網絡購物群略高于女生。互聯網在男性中的普及程度要高于女性．男生比女生更敢于冒險和追求新的事物．而且男生的網絡基礎知識比女生普遍，這可能是造成大學男生網絡購物比率要高于女生的原因。

（2)年齡特征。大學生年齡在18歲到23歲，其中18歲--22歲的學生人數最多。

（3)支付力特征。從調查結果來看。收入在400元～800元之間的大學生參與網絡購物的最多。大學生主要的生活來源是來自于家庭的供

給．81．1％的學生月消費居于400元一800元之間．每月生活費過高和過低的人所占比例都較小。

2.網絡購物原因分析

(1)不嘗試網絡購物的原因。調查顯示，在沒有購買經歷的大學生中，沒有嘗試網絡購物的原因主要有對網站不信任．怕受騙．質疑其安全性．擔心網上付款環節等。沒有網絡購物經驗的消費者對網絡零售商的了解很少，而質量、信息搜索以及訂購都是在消費者真正進行消費的時候才能夠切身感受的。因此．這些因素不會在很大程度上影響消費者是否參與網絡購物。

(2)選擇網絡購物的原因。調查顯示，有過網絡購物經歷的被訪者們選擇網絡購物的原因主要有時效性便利性、價格低以及商品多樣性。由此可以看出．大學生選擇網上購物的原因主要在于網上購物更方便．更能夠節約成本，同時也可以獲得更豐富的商品信息。

3．大學生對購物網站的選擇特征

(1)獲知集道。從調查結果來看．大學生網絡購物者獲知購物網站的主要途徑紹．網站介紹、網上廣告、網絡鏈接．電視報紙雜志廣告等。

（2)選擇原因。從調查結果來看，大部分學生(72％)會通過在多個網站問進行來選擇購物網站，選擇某一購物網站看中的主要原因是知名度高，信用(信譽)良好。大學生有著較清晰的品牌愈識，對知名度高．信用良好的產品信任度和青睞度比較高。選擇購物網站大多集中在幾個大型網站，淘寶網96%，卓越4%。

4．大學生網絡購物行為特征

(1)購買的商品或服務類型。從調查結果來看．大學生在網上最常購買的商品和服務包括服裝鞋帽、書刊．數碼音像制品．在線充值．票務／教育服務等。

（2)購物頻率和購買金額。從調查結果來看，購物頻率每月不少于一次的僅為7.48的學生為三個月一次，超過一半的學生的平均購物金額為10元～100元，這與上述的大學生主要購買的商品和服務類型是相吻合的。

(3)價格期望。從調查結果來看．絕大多數進行網絡購物的大學生選擇均是比商城價格低三分之一。說明對有些大學生來說價格并不是影響其是否進行網絡購物的關鍵因素。大學生消費偏于理性，不僅關注產品的價格和質量，而且有著較清晰的品牌愈識．對知名度高，信用良好的產品信任度和青睞度比較高。

（4）付款方式。從調查結果來看，絕大數網絡購物學生選擇的是第三方支付或網上支付。我國的電子支付狀況已得到較大改善．大部分學生對網上支付的安全性比較放心。

三、大學生對網絡購物的評價特征

1、網上購物的擔心因素。從調查結果來看，有網絡購物經驗者對商品的質量擔心程度最高，對售后服務和物流快遞的評價較低，對商品種類、查詢方便性的評價較高。沒有網絡購物經驗者更多的是對網上消費的安全與隱私表現出了較大的不信任傾向．而有過網上購物經驗的大學生，已經對其建立起了基本的信任，說明大學生的初次網絡

購物體驗非常重要。

2、需要改善的方面。從調查結果來看．商品質量、售后服務、安全性、配送及時性是被最多提到的幾個方面。

四、結論

1.大學生網上購物的潛力巨大，大學生雖然受經濟條件的約束，在校期間無法開展更多的網上購物活動，但其在參加工作之后將會在很大程度成為社會中中高階層的群體。所以，大學生的價值也絕不實際僅僅局限于他們目前的購買量，而在其終身價值，一旦有了固定的收入，他們參與電子商務的潛力是巨大的，2．大學生網上購物市場已經形成大學生上網已經普及，大學生每天上網的平均時問普遍為1小時～5小時，這些人群對網絡可謂相當依賴，同時，在曾經有過網上購物經驗的人群里超過一半的購物者對其進行的網上購物是基本滿意的，說明至少有很多的人對網上購物是能夠接受。