第一篇:商務英語1
1.在宴會上At the Party
Mr.Lee: Excuse me, everyone.If I could just have your attention for a few minutes… I’d like to thank you all for coming.Welcome to Go-Getters Advertising Agency’s Annual Make Your Market Banquet.We’re happy to be celebrating the end of another successful year.I’d like to propose a toast, if I may.Here’s to successful projects completed, to the team that made them happen, and to the profits all our clients are sure to make!
對不起,各位。占用大家幾分鐘時間……我非常感謝大家能來。歡迎你們參加“進取者”廣告公司一年一度的“占領市場”主題宴會。我們很高興能在豐收的一年的年末慶祝我們的成功。請允許我舉杯祝愿。祝賀項目圓滿完成,感謝項目組人員,祝我們所有的客戶能財源廣進!
Rob: To successful projects!祝賀項目圓滿完成!Jill: To revenue!
祝賀我們財源廣進!
Rob: Mr.Lee, I’m afraid I have to leave a little early.I wanted to say thanks so much for another lovely banquet.Everything was delicious, and the pre-dinner entertainment was superb.李先生,恐怕我得提前一會兒離開。非常感謝您準備的豐盛晚餐。菜肴很可口,餐前的娛樂活動非常棒。
Mr.Lee: I’m glad you enjoyed it.Our video lab technicians love putting together the annual comedy video.Hope you’ll be able to join us again next year.您能喜歡,我非常高興。我們的音像師喜歡把每年有趣的錄像連在一起,希望您明年還能還參加我們的聚會。
Rob: I’m sure I will.我一定會的。
Mr.Lee: I hope you have enjoyed your evening, Jill.但愿您今晚過得愉快,Jill.Jill: Yes.It is wonderful to be celebrating another successful year at the agency.I’m so glad you included me on the guest list.是的。又是公司成功的一年,慶祝活動很精彩!很榮幸被邀請。
Mr.Lee: Of course, of course.It wouldn’t be a celebration without our newest client.I am so glad you could make it!Will you be staying for the dance?
當然,當然。沒有新客戶參加,這就不算是慶祝了。很高興您能成為我們的客戶。留下來參加舞會,怎么樣?
Jill: No, I have to head home pretty soon.I have an early morning tomorrow.不了,我得盡快回家。明天我得早起。
Mr.Lee: Me, too.If you can wait for me, I’ll walk out with you.I just have to give a short speech to start the band off, and then I will be free to go.我也是。如果您能等我,我想和您一起走。我得去說幾句,讓樂隊開始演奏,然后我就可以走了。
Jill: Sure, I can wait a few minutes.好的,我等您幾分鐘。
Make Your Market 占領市場(To make it, make your day中的make是獲得全勝的意思)propose a toast建議舉杯祝酒
Delicious可口的
2.拒絕邀請 Turning Down an Invitation
Mr.Jones: Leo!I wanted to tell you thanks for all your hard work on the budget.We’re having a get-together after work tonight at Carl’s Karaoke Club to celebrate having finished it.We’d love to see you there.Leo!你在預算工作上辛苦了,我向你表示感謝。我們今晚下班后在Carl卡拉ok俱樂部有個聚會,慶祝完成工作。我們希望你能來。
Mr.Lee: What fun!Normally I’d love to , but I’m afraid I have to work late tonight.We’ve got to get the contract ready for Miss King.太好了!我很愿意去,但恐怕我今晚加班。我們得給King小姐準備合同。
Mr.Jones: Oh, right.You’re busy with that contract.Maybe you could join us later? 噢,對了。你正忙合同的事兒。也許你能晚點兒來。
Mr.Lee: Unfortunately, I just can’t make it this time.I have to go straight home.It’s my second wedding anniversary, and we’re supposed to be having a big dinner Susan would kill me if I missed it.太不湊巧了,我抽不出時間。我得回家。今天是我和太太結婚兩周年紀念,我們準備去吃大餐的。如果我去不了,Susan不會饒我的。
Mr.Jones: Happy anniversary!Sorry you won’t be there.Maybe some other time? 祝你們快樂!真遺憾你不能來。也許可以改天。
Mr.Lee: Yeah, maybe.Thanks, anyway.Hope you guys have a great time!改天吧。謝謝你。祝你們玩得愉快!
Have a get-together舉行聚會
Contract合同
3.Entertaining Friends邀請Invitation
Mr.Jones: Mary!I haven’t seen you since our dinner with Mr.Lee last week.Where have you been hiding yourself lately?
Mary!自從上星期我們和李先生吃過飯后就沒見到你了。你最近藏到哪兒去了?
Miss Lewis: Oh, hi Mike.I’ve been out of town the last few days.What did you need? 噢,你好,Mike。我前些天不在城里。你有什么事嗎?
Mr.Jones: Really, nothing big.I just heard about your ideas on employee motivation and I wanted chat with you about a few things going on in my department.其實沒什么重要的事情。我剛聽說你有關提高員工積極性的一些想法,我想和你聊聊我部門里的一些事情。
Miss Lewis: Well, feel free to drop by my office any time.The door’s always open.好的,隨時可以到我辦公室來談,我非常歡迎.Mr.Jones: Actually, I was hoping to mix business with pleasure.Would you be interested in joining me for dinner some time this week? I thought we might try out the new Italian restaurant everyone’s been talking about.其實,我希望在輕松的氣氛中談正事兒。這周你愿意和我一起去吃晚餐嗎?
我覺得我們可以去那家意大利餐廳,風乎每個人都說起這家餐廳。
Miss Lewis: Sure, Mike, I’d love to.沒問題,Mike, 我很愿意。
Mr.Jones: Is this evening too soon?
要是今晚,時間是不是太緊了?
Miss Lewis: No, that’s perfect.We can leave directly from here.不,今晚挺好的。我們可以直接從這兒走。
feel free 隨便
drop by順便拜訪
4.Visits and parties訪問聚會
招待朋友 Entertaining Friends
Mr.Lee: I know you’ve had Chinese food before, but I had to look all over town to find an authentic Chinese restaurant.I’m hoping this experience will be new and different for you.我知道你吃過中國菜,但我還是找遍全城,終于找到這家地道的中國餐館。我希望這次能給你新的體驗。
Miss Lewis: It all looks delicious!I love the way they’ve stacked the dishes in the middle of the table.What’s the dish in the middle making all the noise?
看起來真可口!我喜歡象這樣把菜肴擺在桌子中央。桌子中間發出聲響的是道什么菜?
Mr.Lee: That’s called tie ban niu rou.It’s basically strips of beef with onion, but it’s poured onto a heated iron dish, which acts as a grill.That’s why it’s sizzling;it’s literally cooking at the table.是鐵板牛肉。用洋蔥和牛肉片做的,將洋蔥和牛肉絲倒在加熱的鐵盤上,相當于烤爐,所以會發出咝咝聲。這實際上是在餐桌上把菜做出來的。
Mr.Jones: So I guess we can be sure it’s hot.What’s this dish here? Looks like a salad or something!
那樣可以保證菜是熱的。這道菜是什么?看起來像沙拉一類的東西。
Mr.Lee: That’s cold dish.Believe it or not, we call it “Tiger Food.” It’s green pepper, cilantro, and cucumbers.I suppose we could consider that an appetizer.那是道涼菜。信不信由你,我們把它稱作“老虎菜”。由青椒,芫荽葉和黃瓜。我們把它當作開胃菜。
Miss Lewis: Is it hot? 它是熱的嗎?
Mr.Lee: Hot? It’s cold.熱?它是涼的。
Miss Lewis: I meant spicy-hot.我是說辣。
Mr.Lee: It’s a little hot, but not too bad.For really hot, you should try the noodle dish in front of you.It’s called “Ants Climbing a Tree.”
有點辣,但不是很辣。說到辣,你應該嘗嘗你跟前的粉絲,這道菜叫“螞蟻上樹”。
Mr.Jones: What a funny name!I guess those little bits of pork are the ants.So what do Chinese people eat for dessert?
名字真有趣!我猜這些小肉丁就是螞蟻。那么中國人的甜點是什么呢?
Mr.Lee: We don’t have dessert.We end our meal with some sort of staple food like rice or noodles.But I think if you are hungry for something sweet at the end of the meal, you can try some of these steamed buns.They’ve been fried just enough to be crispy and golden.You dip them into this sweetened condensed milk.我們沒有甜點。我們在最后吃些主食,如米飯或面條。但如果你最后想吃些甜的食品,你可以嘗嘗這些饅頭。它們被炸得酥脆焦黃。你可以蘸上些煉乳。
Miss Lewis: This food is just great!I don’t know how you manage to maintain a healthy weight with all this good food!
這些菜真不錯!真想象不出有這么好的食物,你們是怎么控制體重的!
authentic Chinese restaurant 地道的中國餐館
strips of beef 牛肉片
grill 烤爐
sizzling 發出咝咝聲
cucumbers 黃瓜
appetizer 開胃菜
spicy-hot 麻辣 dessert(飯后)甜點
staple food 主食
steamed bun饅頭
crispy and golden 酥脆焦黃
Dip蘸,浸.Changing an Appointment
Kim: Hi Ron, this is Kim at headquarters.你好,Ron.我是總部的Kim.Ron: Oh, hi Kim.How’s it going? 你好,Kim.最近怎么樣?
Kim: Great, thanks.I was calling to change our meeting next week.很好,謝謝。我們下星期的見面,我想改期。
Ron: Ok, sure.When did you have in mind? 好的,沒問題。你覺得什么時候合適?
Kim: Well, I was hoping we could reschedule for early next month, Our trip has been postponed until the 2nd.我想訂在下個月的月初。我們推遲到2號才出差。
Ron: Why don’t’ we say the 3rd around 2:00 p.m.? 那三號下午兩點左右見面行嗎?
Kim: That works for me!I will call you when I get into town to reconfirm.可以,我到了后再打電話給你確認。
Ron: Great.Talk to you then.好的。再聯系。
6.Confirming an Appointment 確認約會
Secretary: Good afternoon, Mr.Dome’s office.下午好,Dome先生辦公室。
Denise: This is Denise, Mr.Bruce’s Secretary.I was calling to confirm his meeting tomorrow with Mr.Dome 4 o’clock.我是Denise, Bruce先生的秘書。我想確認一下明天下午4點Dome先生能不能和Bruce先生見面。
Secretary: Yes, it’s confirmed for here in our office.對,就約在我辦公室見面。
Denise: Is your address still 1150 Lake Road? 地址是萊克路1150號嗎?
Secretary: Yes, that’s correct.是的,沒錯。
Denise: Ok.Thank you.好的,謝謝你。
Business Social Skills 商務社交技巧 前臺對話(2)Meeting the Receptionist(2)
Cathy: Hi.I’m here to see Ms.Matthews.嗨。我要見Matthews女士。
Receptionist: Do you have an appointment? 您和她約好了嗎?
Cathy: No, I don’t.沒有。
Receptionist: Whom should I say is here?
怎么稱呼您呢?
Cathy: My name is Cathy Bates.I spoke with her about a week ago and she told me to just stop by when I was in the neighborhood.I am dropping off some paperwork for her.我叫Cathy Bates.我一星期前和她談過話,她讓我來這邊時順便到這里一趟。我是來給她送文件的。
Receptionist: Please wait a moment.I will see if she is available.請稍等。我看看她是否有空。
stop by順便拜訪
drop off 遞送東西
8贊揚(1)Compliments(1)
Joseph: Your search on this project has been excellent.你對這個項目的研究做得非常好。
Danielle: Thank you.I couldn’t have done it without the help of a B team.謝謝。要是沒有一個強大團隊的支持,我做不到這些。
Joseph: The final report is exceptionally thorough and well done.I think that you have been come up with some interesting recommendations for the client.最后的報告非常全面,做得很好。你給客戶提出了一些不尋常的建議。
Danielle: Well, I hope the client feels the same way!我希望客戶有同樣的看法。
Joseph: I am sure they will be pleased.我非常肯定他們會滿意的。
Excellent 極好的,優秀的Exceptionally 特別的,非常的well done做得好
come up with提出,想出
client客戶 贊揚(2)Compliments(2)
Joseph: I am really impressed with your presentation skills.你做陳述的技巧給我留下了深刻的印象。
Danielle: Thank you.I have been working on it for several years.謝謝。我已經做了好幾年這方面的工作了。
Joseph: Well, your time has been well spent!工作的效果非常明顯。
Danielle: It also helps that I have B team members, such as yourself.You really know your stuff!優秀的團隊也是有幫助的,例如你本人。你對自己領域確定很精通。
Joseph: Thanks, but I have to admit I am really good at bluffing!謝謝,我不得不承認自己挺能咋呼的。
Be impressed with 留下深刻的印象
presentation skills做陳述的技巧
know your stuff對自己的領域很精通
bluff 虛張聲勢,咋呼(這里是一種自謙的說法)
第二篇:商務英語
一、短語翻譯
regular hours 正常工作時間flexible hours 彈性工作時間
hot-desking 辦公桌輪用making contacts 建立人脈關系an impressive job title 一個顯要的職銜a pension 養老金
a good salary 可觀的收入plan for disast有備無患
work experience 工作經驗project manager 項目經理
working environment 工作氛圍brainstorming rooms 頭腦風暴室sales and marketing 銷售和市場營銷部globaiservices 環球服務部
developing markets 市場開發部career goal 職業目標
reward and recognition scheme嘉獎制度set your limits規定限
get organised安排有序parental leave 父母假,育兒假,照顧新生兒女假put pen to paper簽訂協議two become one 合二為一
find the perfect partner 理想搭檔don’t feel guilty 勿感內疚
Be prepared to communicate and share credit and blame.要能夠相互溝通,功過與共.trade fair event 商品交易會Training and staff development培訓和員工發展 Flexible working hours 彈性工作時間Opportunities to travel 旅游機會
Opportunities for promotion升職提拔的機會Days off 幾天短假
Company car 公司配給的汽車Incumbent progamme崗位培訓課程 Grow and maintain customer relationship發展和維持客戶關系
Research and development and manufacturing研發和生產
solo trader獨立法人,獨立經銷店partnership合伙經營
franchise連鎖店 特許經營start a business 創辦企業
askfor permission 獲得準許complain about a mistake 投訴一個錯誤 confirm something is OK 確認某事request information 索要信息
offer information 提供信息cancel arrangements 取消安排 request help 求助change a booking 改變預定
empioyment news 就業新聞give notice 預先通知
take voluntary redundancy 自愿接受裁退
make redundant 裁員employment issue 就業問題
good communication 良好溝通potential problem 潛在的問題
reasonable period 合理期限reasonable grounds 合理的理由
verbal warning 口頭警告written warning 書面警告
disciplinary procedure 紀律程序unglamorous image乏味的形象
door-to-door work and cold calling挨家挨戶的推銷和進行不期而至的拜訪
commercial director 銷售總監email confirmation form 電子郵件確認表 build trust建立信任askclever questions 問恰當的問題
knowyour stuff了解你的產品beprepared to fail做好失敗的準備 scheduling and technical provision to clients
exceptional interpersonal skill 超強人際交往力open your mind敞開心扉
sales executive 銷售總監sales and advertising team 銷售和總監能力 sales argument 銷售賠款commercial targets 商業目標
marketing representative 營銷代表finance manager 財會經理
benefits and incentives 福利和獎勵freelance自由職業
二、句子翻譯
1、To you, networking might mean attending a conference or trade fair event or meet new clients or partners.對人們而言,建立關系網絡也許不僅僅意味著通過參加會議或商品交易會等活動認識新客戶或合作伙伴.2、I'd got to a reasonably senior level and I wanted to help other people to maximise their potential.我身處高管職位,希望能夠幫助其他女性充分發揮她們的潛能
3、I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the position.我昨天在報紙上看見你們客服服務主管職位的招牌廣告,我想申請這個職位。
4、Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at 4.30pm in the conference room.5、I’m coming to the event next week called Lanuching your business online.下周我將參加“創辦網上公司”的活動。
6、We've reviewed your sales figures and they're not really up to the level we need.我們查看了你的銷售數據達不到我們所期待的水平。
7、No one at his old factory was available to comment on how they would be replacing the six workers.就如何接管這六個員工的工作,廠方尚未作出任何評論。
8、The aim of this report is to assess whether Ms chuhova was unfairly dismissed and if the correct procedure was followed by her line manager.這報告的目的是評估察哈娃女士是否被不合理解聘以及她的部門經理是否遵循;額正確的程序。
9、Working type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness.。員工們把每個想法打好字,要么錯誤百出,要么完全不考慮禮節。
10、Now I speak to customers every day in the buzz of a target-driven environment.it’s fantastic.現在我每天和顧客交談,目標明確,充滿激情。真是妙不可言。
11、Don’t misunderstand the customers.不要誤解顧客的意思
12、Don’t overload people with details.13、Salespeople are not necessarilyborn.銷售人員不是天生的三、數字翻譯
16,000,000,000
——sixteen billion turnover
978,000,000
—— nine hundred and seventy-eight million finnal income
160——one hundred and sixty countries
55,000——fifty five thousand employees
? —— half of 55,000 in the USA—— four division—— six percent of revenue dedicated to research and development
5,000,000,000 —— five million dollars revenue in Europe
2,000,000,000 ——two billion dollars rest of world revenue
1906 ——nineteen oh six company founded
112,000,000,000 —— one hundred and twelve billion total market
五、作文
Work inpairs.Choose one of the way of working below and prepare a mini-presentation on the topic for the rest of the class.A: WHAT IS IMPORTANT WHEN??
Job-sharing
● Find someone you like.● Organise and plan how you share the work.●
●
Finding someone you like is the most important when you start a job-share.As job sharing is a way for two people to both fill one job,finding someone you like is very important for the success of the scheme.You may find one from your current workplace, or you may find one outside through all kinds of contacts.Organising and planing how you share the work is also important.If it’s shared reponsibility, there is no division of duties but two people have to split the hours clearly to ensure that the work flows continuously.If it’s divided responsibility, each partner has to be clear about his own case—load or project to focus on during his working hours.If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility.Partners have to communicate well so that jobs are done smoothly.Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B:WHAT IS IMPORTANT WHEN??
Working from home
● Set up an office space in the house.●Plan your working hours and your breaks.●
Seting up an office space in the house is important whenworking from home.This will give you a feel of being in the office and concentrate more on work.In this way, it will easy for you to differentiate between wrok time and private time and you will not be easily distracted.it’s also important to plan your working hours and your breaks.Make it like in the office and set a timetable.But do not overwork yourself to make up for not being in the office every day.Make sure you have a break after you work for a few hours.In addiction, to make working from home really successful, you should make sure colleagues and clients can reach you as though you are in the office.This may help a lot to guarantee the efficiency.Part Two of the Speaking Test
(1)What is important when setting up your own business?
Prompts:
A good idea.Consider the market demand and target at potential customers.Knowing your customers.Keep a file of them.Adequate starting capital is also important.(2)What is important when your business is a partnership?
Prompts:
Good relationship with the other person.Mutual trust and full co-operation can bring out creativity.Both are willing to share responsibilities.Timely communication and decision making.(1)When setting up your own business, I think a good idea is very important.You should consider the market demand and target at potential customers.Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of.A good idea from the very beginning can avoid failure of a new company.Besides I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies etc.Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible needs.Knowing your customers helps you to provide them with the information they need.Apart from the two points, I think adequate starting capital is also important.Only when you have enough money, can you provide varieties of products with good quality;or you can provide good service which is important to attract customers to your
(2)When your business is a partnership, relationship with the other person is very important.A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree.With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.Besides, it is also important that both are willing to share responsibilities.This will have direct impact on the success and failure of the business.With shared responsibilities, you can achieve your common objectives better and be strongly united against troubles and risks.On top of that, timely communication and decision-making will also help to improve the running of a business with partnership.六、作文memo1、you are a manager at Lar Bonner.After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks.Write a memo to all staff.●refer to the previous meeting
●say when the news system will begin(25th September)
●remind staff that their manager need one month’s notice.To: All staff
From: Tom
Date: 25th July
Subject: Parental leave
Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks.The new system will come into operation as from 25th September.May I remind you that your managers will require one month’s notice.2、Say what has happened and why
Anounce the repreaentative’s visit
Say when and where his presentation will take place
Write 40-50 words only.Remember to include a To, From, Date and Subject line.To: All staff
From: Tom
Date: 1st October
Subject: resentation of new insurance policy
To offer staff a better health insurance scheme,We are now working with a new insurance company.Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room.All staff are welcome to attend.WRITINGAn email1、You are a sminar organiser.You want to check details for an event next week with your two assistants.Write an email to your staff.Write 40-50 words.Say which rooms you have booked for the event.Ask them to confirm the schedule with secutity.Explain that one participant will be late.From: XXX
Subject: Confirmation of seminar details
Date:XXX
To: Assistant seminar organiser
Please note that I have booked Room 101 and 102 for the seminar next week.I’d be grateful if you would now confirm this booking and the finalschedule for the event with security.Also note that Mr singh will be one hour late on the Monday morning.2、Dear [name]
Would you please send me details of the next health and safetytraining event? I’m aware that it is due in the near future.Regards
[name]
2.Dear [name]
Thanks for reminding me.The training event takes place on the 3rd September from 9-5 in the conference rooms.Please inform all department managers and forward the attached documents which are to be read before the event.Thanks
[name]
3.Dear Department Managers,Would you all please note that the next health and safety training event takes place on the 3rd September from 9-5 in the conference rooms.As you know this is a legal requirement.Please also find attached documents which you should be familiar with before the event.Thanks for your cooperation.[name]
4.Dear [name]
Thanks for informing the managers.Unfortunately, the training event has been postponed.The reason is the trainer is unavailable.He has suggested the 23rd September, so can you let all managers know?
Sorry for the Inconvenience.[name]
5.Dear Department Managers,Following my previous email, I am writing to inform you of a change in date to the health and safety training event.Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd.All other details remain the same.Apologies for any inconvenience caused.[name]
第三篇:商務英語
行業介紹快餐行業
公司介紹McDonald's Corporation
隨著西方習俗和文化對亞洲的滲入,西方的快餐業也大量融進中國市場。其中麥當勞就是最成功的快餐行業中的例子。現在麥當勞擁有超過31000家快餐廳,分布在全球121個國家和地區,擁有39000人,無疑是世界快餐業的巨無霸。麥當勞的成功和它管理的規范化和產品質量的標準化及服務的周到密切相關。在對麥當勞的參觀過程中,我們進一步了解到麥當勞內的操作體系和程序,員工內的獎懲制度以及顧客至上的原則。本人參考許多文獻及網上資料,將在本報告中對麥當勞進行以下幾方面的分析:公司文化,客戶價值,產品,員工及競爭對手等方面對麥當勞終端市場做出描述并給出SWOT分析和評價,并對公司的未來發展給出個人的意見和建議。最后,將結合公司文化和自身特點談談本次實習的意義和感悟。
麥當勞終端市場分析
1.企業文化
企業文化是一個公司的靈魂,是一個公司揚帆遠航的指南針。企業文化是為一個企業所信奉的主要價值觀,是一種含義深遠的價值觀、神話、英雄人物標志的凝聚。我將從以下幾個方面描述麥當勞的企業文化
1.經營理念特許經營模式QSCV
特許經營模式 麥當勞采用特許經營的方式,在全球范圍有越來越多的加盟店進入,達到產品標準化、服務標準化、促銷標準化,進一步擴大了它的品牌。麥當勞提供日常營運操作、培訓、營銷、廣告、人力資源、采購和店鋪選址等廣泛的支持和保障,讓被特許人不僅在創業初始無后顧之憂,更能在未來餐廳發展上,贏在細節和執行。
4.麥當勞擁有世界上最優秀的供應鏈,通過與供應商緊密合作,以全球化采購的方式,確保以最有競爭力的價格提供最優質的原料。
以租賃為主的房地產經營策略
麥當勞開展特許經營主要是以購買或租賃地產的形式進行,麥當勞公司總部長期承租或購進土地和房屋,然后將店面出租給各加盟店,這種經營策略,實質上是把第一債權人的權利轉讓給了麥當勞總部,使它具備了從銀行取得貸款的資格,從而解決了各加盟者開店的資金困難,為麥當勞特許經營的順利開展奠定了堅實的基礎。
聯合廣告基金制度
設立廣告基金是麥當勞開展特許經營的重要營銷策略,由加盟者聯合起來,共同籌集資金承擔廣告費用,可以在更大范圍內擴大麥當勞的統一品牌形象,彌補加盟者單獨進行品牌宣傳廣告經費不足的問題。
SQCV
Q代表優質,是指麥當勞為保障食品品質制訂了極為嚴格的標準。麥當勞對品質管理十分嚴格,視頻制作超過一定期限就舍棄不用,如漢堡包的時限是10分鐘,炸薯條的時間是7分鐘,原產品面包一般是15天,肉餅最多也不能超過3個月。麥當勞的每一家分店食品質量和配料都一樣,也同樣保證麥當勞食品送到顧客手中之前,經過了一系列周密的品質保證系統。嚴格的標準使顧客在任何的時間,任何地點所品嘗到的麥當勞食品都是同一品質的,一切以質量取勝。
S代表服務,是指按照細心、關心和愛心的原則,提供熱情、周到、快捷的服務。麥當勞餐廳的侍應生謙虛有禮,餐廳設備先進快捷。顧客等候的時間很短,還備有各類消毒的食品包裝,干凈方便。餐廳布置典雅,播放輕松的樂曲,顧客在用餐之余還能得到優美的聽覺享受。
C代表清潔,是指麥當勞制訂了必須嚴格遵守的清潔工作標準。如與昂你上崗前必須用特制的殺菌洗手液搓洗20秒,然后沖凈,烘干,甚至連廁所都規定了衛生標準。
V代表價值,即物有所值,是為了進一步傳達麥當勞的 “向顧客提供更有價值的高品質“的理念。麥當勞的食品講求味道、顏色、營養。價格與所提供的服務一致,讓顧客吃了之后感到真正的物有所值。
2.服務理念顧客第一;高效、快速;“苛刻”更多歡笑,更多選擇,盡在麥當勞
為了使各加盟店都能夠達到令消費者滿意的產品與服務標準,麥當勞建立了嚴格的檢查監督制度。麥當勞體系有三種檢查制度:1.常規性月度考評;2.公司總部的檢查;3.抽查。公司總部統一檢查的表格主要有食品制作檢查表、柜臺工作檢查表、全面營運評價表和每月例行考核表等;
為了吸引顧客,提高服務質量,麥當勞始終堅持優質服務,雷。克羅克提出一句口號:“把自己擺在顧客的位置上,“要求員工”將心比心“,事事時時為顧客著想。另外,麥當勞要求員工都是要微笑待客的,而每家麥當勞里都有一位接待員為顧客提供服務。此外,快捷的速度,創造歡樂舒適的氛圍,順應顧客要求,不斷提高服務質量一直是他們的服務宗旨。
客戶價值
每一個企業都深知客戶就是上帝,客戶的忠實度對一個企業來說是非常重要的。因此在質量、服務方面麥當勞一直重視著客戶價值。這些都已經體現在服務理念及產品方面中。
產品
麥當勞的所有產品原材料均來自一個廠商,不會因為要減少運輸費而在當地進行購買達到標準的統一化。并且它在選擇合作者的條件上十分嚴格,如麥當勞的面包是不會掉渣的。可口可樂的最可口溫度是4度,所以它的可樂都是保持在4度的。麥當勞的產品在同等質量上與其他競爭對手相比,是價格低的。而同等價格上它的質量絕對是好的,并且美味的。
員工方面
麥當勞采用人性化管理,將其廣大員工和人才視為最大的兩大財富之一。麥當勞公司的合作者們首先是“隊員”,其次才像其它公司的人一樣是雇員。團體觀念在一個工作條件艱苦的行業中是十分重要的,在麥當勞,艱苦的工作條件和激烈的競爭,要求每個人的必要的諒解和容忍的精神。為了提高服務質量,對工作人員的挑選非常認真,注意職工素質的訓練,對新招來的職工必須進行為期10天的訓練,才能正式提任店員。麥當勞特別重視管理人員和服務人員的培訓,并且為了激發公司員工上下團結一致,麥當勞采取以下的措施,1善待員工,讓他們懂得你是為他們著想的,2多參與員工們的活動,了解他們的苦衷,及時與員工們溝通3 給下屬們創造良好的工作環境,讓他們知道管理者處處體貼他們4認同員工的表現,向員工表示贊賞,不僅要口頭肯定,還要適當加薪,讓他們知道管理者隨時在肯定他們的貢獻5容忍每位員工的個性與風格,使他作為一個活生生的人存在嗎不要把他們管理成僅會說話的機器。
競爭對手
除了清潔程度,服務標準,質量的大大不同外,很多人都在詫異,為什么肯德基在中國比麥當勞受歡迎,但麥當勞確是世界上的巨無霸呢。很大程度上,是因為麥當勞的質量標準化,世界每一個角落的麥當勞都是一個味道的,曾經有老外人,在中國吃麥當勞有家的味道。我想這是很多快餐店無法比較的。
SWOT 的分析
1、S: strength, 即優勢快捷,美味,服務好,質量好
產品質量好,價格實惠
服務周到,真誠對待每一個顧客,環境優雅整潔
點餐時間短,方便快捷。
員工忠誠度高,團隊精神強。
注重了年輕顧客,尤其是一些小朋友
2、W: weakness, 即劣勢。
店鋪分布不夠廣泛,品種不是太齊全,有的產品不適合部分客戶的口味,如辣。
廣告不夠響亮,及普遍。
3、O:opportunities,即機遇
隨著工作的緊張及時間的不足,越來越多的人開始選擇吃西式快餐。
知名度的提高,越來越多人 開始喜歡上麥當勞。
為很多顧客提供了方便,市場的進一步擴大化
4、T:threats,即挑戰
越來越多的人懷疑西式快餐的營養程度,成本越來越高,來自KFC的競爭越來越大。以及食品 原材料的保存,許多關于肉類的傳染病的出現。質量和品牌的持續保證。市場分析
麥當勞市場分析 默認分類 2007-12-31 13:32:29 閱讀1130 評論0字號:大中小 訂閱
1、麥當勞的市場優勢在于清潔(clean)、快速(fast)、品質(quality)、服務(service)、價值感(value)。
2、麥當勞以年輕人為主要目標市場(年齡由4—30歲男、女性),3、市場定位:A.麥當勞:以年輕、活潑作訴求,希望提供一個輕快的用餐環境。
4、麥當勞:依消費者對消費價值感的知覺來感受價值,加以訂價。
環境戰略:麥當勞:○以地區人口分布決定開店地點與規模;○著重地區分布與物流配銷問題;肯得基:○人口結構與密度;○商
圈特征(以商業區分布與學校附近及人潮集中地區為主)
5、通路策略:麥當勞:逐步向中南部發展,并發展適合各種商圈與立地條件的店(包括人潮集中區、車站附近、學校、商業區、金融圈)。肯得基:全面性發展。ZHG:以快速開店來占據市場空間拉近與麥當勞的距離,并定位于市場追隨者的角色。
6、推廣策略:在零售服務業的行銷策略中,企業形象的建立與知名度的炒熱相當重要。除了通過經營者所提供的商品帶給消費者的感覺外,廣告與促銷活動更是經營者在爭取消費者認知與印象的重要策略。因此,廣告策略與促銷戰略的實戰運用,并發出適當的廣告與促銷訊息與消費者心連心,建立密切關系,乃是推廣策略的主要課題。快餐業的推廣策略分述如下,快餐連鎖店的推廣策略:
電視廣告。麥當勞:○帶動狂熱;○大量投入TV廣告;○密集強打。
促銷活動:麥當勞:○合作促銷生日餐會;○贊助回饋社會活動。
公共報道:麥當勞:○利用機會制造新聞事件;○各種活動吸引各媒體注意;
7、口碑宣傳及耳語運動(Whisper Campaign)是極重要的溝通方式。此外,加強服務、維持良好品質都是必須落實執行的事項。(5)促銷活動最常使用的方式是贈品與贈獎,舉凡贈送小禮物、集點券、贈獎券等都非常流行與有效。(6)與其他企業合作做聯合廣告也是很有效果的方式。例如麥當勞與俏麗洗發精的聯合廣告即很成功。(7)社會愛心回饋活動、寫作比賽、親子活動、快樂家庭等顧客參與性的宣傳與促銷活動漸漸被快餐經營者所采用。(8)連鎖店整體企業形象的塑造與提升,必須藉公益性活動、體育贊助活動以及捐血活動等慈善活動達成。(9)動用新聞性、話題性的訊息來做“議論紛紛”的宣傳,可吸引大眾傳播媒體的注意與免費的宣傳報道。(10)由各家分店的小商圈行銷策略中,可做定點行銷與廣告表示的模范。同時,針對各商店附近的商圈特性、人潮特性加強促
銷與推廣的整體活動。
8、麥當勞還主動創造記者采訪機會,參加公益活動,獲得公眾注意。在麥當勞的公關手冊中,還提到在各個不同市場應采取的不同手段,如在以家庭為主的市場可將漢堡包所得捐給當地的學校做樂隊制服,手冊還指導加盟者如何爭取報紙報道各店的活動,如何爭取照片上報等。麥當勞每年捐出4%的營業所得,約5000萬美元用于各項贊助活動,麥當勞總裁透納曾說:“使我們的名字出現在公眾
面前,而創造一個足以抵消賣漢堡包的企業形象。我們的動機99%是商業性的。
5、個人建議
進一步的擴大市場,加大廣告力度,在商業繁華地多參加一些店鋪的數量。
適應一些地方的獨特口味設計一部分符合當地人的食品,增加營業額。
順應市場的發展,多生產可愛特別的玩具吸引小朋友
個人感悟
1.整個企業 人生總是充滿機遇的,只是我們很多時候沒有發現。像克羅克發現了麥當勞特許經營的商機,而麥氏兄弟卻沒有,將這么好的機會讓給了別人。一個企業最重要的是企業文化,樹立好的口碑,敢于在行業領域中創新,處處為顧客著想。快餐行業中不僅僅產品的質量很重要的,同樣餐廳氛圍也是很關鍵的。另外,商業中要懂得抓住重點,像麥當勞將它的市場主要定位于年輕人,重點還要吸引孩子們,像在餐廳內設置游樂場所。服務的重要性,管理的完善性,管理者的智慧,良好的市場調查,質量的保證,顧客滿意的重要性在麥當勞中都得到很好的體現。
對自己的認識
無論是在大學學習中還是在以后的工作中,我們時刻都要保持創新精神,善于尋找機遇,創造機遇。另外,從麥當勞中我主要學會了團隊精神,無論是領導還是員工首先他們是一個團隊,團隊中一直活躍著奮進和家的氣氛企業內部的支持和信賴是非常重要的,他們以親人的形式互相支持,共同奮進,在快樂的氛圍下,所有人都充滿了干勁才能更好的工作為企業做貢獻。我們無時無刻都要嚴格的要求自己,像麥當勞公司用嚴格的標準來要求雇員的衣著、修飾及儀態。我們更要時刻的要求自己,只有嚴律才會使自己奮斗上進.。
第四篇:商務英語
商務英語:英語郵件常用語
1.Greeting message 祝福
Hope you have a good trip back.祝旅途愉快.How are you? 你好嗎?
How is the project going on? 項目進行順利嗎? 2.Initiate a meeting 發起會議
I suggest we have a call tonight at 9:30pm(China Time)with you and Brown.Please let me know if the time is okay for you and Ben.我建議我們今晚九點半和Brown小聚一下,你和Ben有沒有空? I would like to hold a meeting in the afternoon about our development planning for the project A.今天下午我建議我們就A項目的發展計劃開會討論一下。
We'd like to have the meeting on Thu Oct 30.Same time.十月三十號(周三),老時間,開會。
Let's make a meeting next Monday at 5:30 PM SLC time.下周一鹽湖城時區下午五點半開會。
I want to talk to you over the phone regarding issues about report development and the XXX project.我想跟你電話討論下報告進展和XXX項目的情況。
3.Seeking for more information/feedbacks/suggestions 咨詢信息/反饋/建議
Shall you have any problem accessing the folders, please let me knows.如果存取文件有任何問題請和我聯系。
Thank you and look forward to having your opinion on the estimation and schedule.謝謝你,希望能聽到更多你對評估和日程計劃的建議。
Look forward to your feedbacks and suggestions soon.期待您的反饋建議!What is your opinion on the schedule and next steps we proposed? 你對計劃方面有什么想法?下一步我們應該怎么做? What do you think about this? 這個你怎么想? Feel free to give your comments.請隨意提出您的建議。
Any question, please don't hesitate to let me know.有任何問題,歡迎和我們聯系。Any question, please let me know.有任何問題,歡迎和我們聯系。
Please contact me if you have any questions.有任何問題,歡迎和我們聯系。Please let me know if you have any question on this.有任何問題,歡迎和我聯系。Your comments and suggestions are welcome!歡迎您的評論和建議!Please let me know what you think? 歡迎您的評論和建議!Do you have any idea about this? 對于這個您有什么建議嗎? It would be nice if you could provide a bit more information on the user's behavior.您若是能夠就用戶行為方面提供更多的信息就太感激了!At your convenience, I would really appreciate you looking into this matter/issue.如果可以,我希望你能負責這件事情。4.Give feedback 意見反饋
Please see comments below.請看下面的評論。
My answers are in blue below.我的回答已標藍。
I add some comments to the document for your reference.我就文檔添加了一些備注,僅供參考。
5.Attachment 附件
I enclose the evaluation report for your reference.我附加了評估報告供您閱讀。Attached please find today's meeting notes.今天的會議記錄在附件里。Attach is the design document, please review it.設計文檔在附件里,請評閱。
For other known issues related to individual features, please see attached release notes.其他個人特征方面的信息請見附件。6.Point listing 列表
Today we would like to finish following tasks by the end of today:1…….2…….今天我們要完成的任務:1…….2…….Some known issues in this release:1…….2…….聲明中涉及的一些問題:1…….2…….Our team here reviewed the newest SCM policy and has following concerns:1…….2…….我們閱讀了最新的供應鏈管理政策,做出如下考慮:1…….2…….Here are some more questions/issues for your team:1…….2…….以下是對你們團隊的一些問題:1…….2…….The current status is as following: 1…… 2…… 目前數據如下: 1…… 2…… Some items need your attention:1…….2…….以下方面需提請注意:1…….2…….7.Raise question 提出問題
I have some questions about the report XX-XXX 我對XX-XXX報告有一些疑問。For the assignment ABC, I have the following questions:… 就ABC協議,我有以下幾個問題:……
8.Proposal 提議
For the next step of platform implementation, I am proposing… 關于平臺啟動的下一步計劃,我有一個提議……
I suggest we can have a weekly project meeting over the phone call in the near future.我建議我們就一周項目開一個電話會議。
Achievo team suggest to adopt option A to solve outstanding issue…… Achievo團隊建議應對突出問題采用A辦法。9.Thanks note 感謝信
Thank you so much for the cooperation感謝你的合作!Thanks for the information 謝謝您提供的信息!
I really appreciate the effort you all made for this sudden and tight project.對如此緊急的項目您做出的努力我表示十分感謝。Thanks for your attention!謝謝關心!
Your kind assistance on this are very much appreciated.我們對您的協助表示感謝。
Really appreciate your help!非常感謝您的幫助!10.Apology 道歉
I sincerely apologize for this misunderstanding!對造成的誤解我真誠道歉!I apologize for the late asking but we want to make sure the correctness of our implementation ASAP.很抱歉現在才進行詢問,但是我們需要盡快核實執行信息.職場點睛:如何和老板談薪水問題
1.The starting salary I require is HK$6,500 per month.待遇方面,本人希望月薪六千五百港幣起薪。
2.I require a salary of $4,500 a month to begin with.本人希望,月薪四千五百元起薪。
3.The salary I require would be $60,000 a year, plus one percent commission on all sales.關于薪金,本人要求年薪六萬元,同時希望獲得銷售額1%的分紅。4.My desired starting salary is 10,000 yuan.本人希望起薪10,000元。
5.I require a monthly salary of 12,000 yuan, plus housing.希望待遇月薪一萬二千元,提供宿舍。
6.I require a commencing salary of 9,600 yuan a month.本人希望,月薪九千六百元起薪。
7.I am quite willing to start at a small salary.起薪少一點,本人并不計較。
8.In regards to salary, I'll leave it to you to decide after you have seen the kind of work I can do.關于薪金,請考驗本人的工作后再作定奪。
9.However, the matter of remuneration will take care of itself, as it always does, if other things are all right.不過,如其他條件具備,薪水問題自會解決。
10.I am willing to work on a trial basis for a small salary for several months, if necessary.試用期內,本人愿意薪水低一點。
盤點:英語會議的開場白
為了使會議有效進行,應在短暫的寒暄之后馬上進入正題。
如果是公司內部會議,例如:
OK, everybody, we seem to be complete.Can we get started? 如果是與客戶開會,例如:
OK, if you like, we can start now.如果是國際性會議,例如:
Since the majority of the required number is present, the meeting is formally declared to be convened.點明會議目的,例如:
The purpose of this plenary session is to make a general review of our activities during this past year, and to propose new plans for activities during the coming year.介紹會議時間安排,例如:
We've scheduled one and a half hours for the meeting.職場口語:如何對別人表示感謝
Thanks a million.I really appreciate it.萬分感謝,真的是幫了我大忙啦。
I really appreciate what you've done for me these days.我真的很感激這些天來你對我的幫助。It's very kind of you to help me.你能幫助我真是太好了。
I really don't know what I would have done without your help.真不知道沒有你的幫助我該怎么辦。
Thank you for one of the most enjoyable visits we have had in many months.在您處的參觀訪問,是我們幾個月中最愉快的一次。謹向您表示感謝。
Thank you for contributing so much to the pleasure of our staying.感謝您給我們在這里停留期間帶來的那么多歡樂。
Thank you so much for your generous hospitality.非常感謝您慷慨的款待。
You must give me the chance to return your kindness when you visit here.您光臨我處時我定要借機答謝您的盛情。
Thank you very much(ever so much)(most sincerely)(indeed)(from the bottom of my heart).很(非常)(最真誠地)(確實)(衷心)感謝您。Thanks a million(ever so much).萬分(非常)感謝。
It's generous of you to take so much interest in my work(togive me so much of your time)(to show me so much consideration).承蒙您對我的工作如此操心(為我花費這么多時間)(對我如此關懷)。
I want to thank you for your kindness to me and for your compliments.我要感謝您對我的友愛和問候。
白領職場英語口語大百科
見面打招呼
Linda: Welcome, Steve.I am in charge of Sales in the Notebook Division.My name is Linda.Linda: 歡迎你Steve,我負責筆記本事業部的銷售工作,我叫Linda。Steve: A pleasure to meet you, Linda.Steve: 很榮幸見到你Linda。開門見山---談為什么辭去目前的工作
Linda: Vivian has told me that you've done excellent work in your current company.Why have you decided to leave your present job? Linda: 我聽Vivian說你在你目前的公司做的很優秀,為什么決定放棄目前的工作呢? Steve: Well, I do like my current work and I get along well with my colleagues.But I think it's time for me to make a change.You see, I like work that is challenging, and I think I am ready for more challenging work.Steve: 我很喜歡現在的工作,而且與同事們保持著良好的關系。但我認為現在是我改變現狀的好時機。您知道,我喜歡具有挑戰性的工作,我認為現在我已為迎接更有挑戰性的工作做好了準備。
了解性格特征
Linda: Could you tell me what types of people you like to work with? Linda: 能不能告訴我你喜歡與哪一類人一起工作?
Steve: To tell you the truth, I can cooperate with a wide range of people.I'm naturally an easygoing person, and I especially enjoy working with people who are responsible, friendly and helpful.Steve: 說實話,我能和各種各樣的人合作。我是個很隨和的人。當然,我特別喜歡和有責任心、待人友好、樂于助人的人一起工作。
介紹工作經驗
Linda: Next, I'd like to know about your sales experience.Linda: 接下來,請介紹一下你做銷售的經歷吧。
Steve: I've been in sales for seven years now, with two different companies.The first one was a small audio components manufacturer.I had been working there for three years, and during that period our sales increased by an average rate of 50% per year.At that time I was responsible for sales in the Northwest Region.After three years, I felt I was ready for a bigger challenge, so I switched to my present employer, a systems integration company.I am currently in charge of sales in the Northeast Region.Steve: 到現在為止,我已經在兩家公司做了七年的銷售工作。第一家是一個小型音響設備制造公司。我在那里工作了三年。那時我們的銷售額增長率為每年50%。那時我是西北地區的銷售負責人。三年后,我認為自己有能力應付更大的挑戰,于是我跳槽到(目前雇主)一家系統集成商。我目前負責東北地區的銷售。
結束語
Linda: Well, Steve, I've certainly enjoyed meeting you.Our HR department will contact you later.Linda: 嗯,Steve,很高興與你會面。接下來人事部會跟你進一步聯系的。
Steve: Thank you very much.I'll be looking forward to hearing from you.Good-bye.Steve: 非常感謝,那我靜候佳音,再見!工作進度的匯報是工作中重要的一部分,否則辛辛苦苦干半天老板一點也不知道那可就真是白白付出了。下面來看看描述工作進度的句子吧。1.How's the project going?
項目進展得怎么樣?
2.Great!We're way ahead of schedule.非常好!我們要提前完工了。3.We're right on target.我們正按計劃進行。
4.Well, frankly, we're running a little behind.坦白地說,我們有點落后了。
5.Folks, we're behind the eight-ballin meeting our sales target.Let's speed things up.兄弟們,我們都快完不成銷售目標了。我們得抓緊啊。6.It's 70% done.已經完成70%了。
7.It'll be completed on time.會按時完成的。
8.We're halfway there.我們已經完成一半了。
9.Have the milestones been identified for the new project? 新項目的關鍵活動都已經確定了嗎?
10.What delivery date are we looking at? 什么時候交貨?
11.There must be no further delays.The drop-dead date/deadline is next Friday's close of business.不能再推遲了,最后期限是下周五下班的時候。
12.Were approaching the critical point for success or failure of this project.我們正處在關系到整個工程成敗的關鍵時刻。
I won't mind if I start with a low salary, for I'm a fresh graduates and don't have much experience.我不介意薪水低一點,因為我是應屆畢業生,并且沒有什么經驗。
If I can be sure that there will be a good chance to advance in this company, I don't think salary is a problem.如果在這個公司能有好的發展的話,我不認為薪水是問題。
I am making RMB 3,000 at present, so I expect not less than that.我現在的薪金是3000元,所以我希望這里的待遇能高于此數。I believe that you have a standard for starting salary.我想你們一定有一個起薪標準的。
I haven't finished the work you gave me yesterday.你昨天給我的工作我還沒有做完呢.I'll have some private things to do.So I can't accept extra work.I'm so sorry about it.我有些私人事情需要處理.因此我無法接受超額的工作.非常抱歉.I'm afraid I have no time to do this.我恐怕沒有時間來做這些事情.I'm afraid I can't complete the task by myself.I need more help.我恐怕一個人完成不了這項任務.我需要更多幫助.經常會看到同事因為不順心的事情而心情低落。如果在這個時候你能走上前安慰并鼓勵他的話,一方面是出于禮貌的需要,另一方面也可以令同事和領導都覺得你很懂得關心別人哦。
Come on.It's still not the end of the world, isn't it? 好啦別灰心,至少現在還不是世界末日,不是嗎? Face the music.And you can do it.面對問題吧,你可以的。
I'll back you up no matter what's happening.不管怎樣我都會支持你。
It's alright.These things happened.沒事啦。這種事常常會發生的。
商務英語里面有一些贊美的詞語或者表達法,尤其是在口語對話里面,它們的使用頻率會更高一些。比如你參加一個商業聚餐,當你和外賓聊天的時候,怎么恰當地使用英語來贊美對方或者表揚對方呢?
我們先來看看最常用的表示贊美的英語單詞有哪些: wonderful 太好了 excellent 好極了 beautiful 漂亮 great 真棒 這些詞是我們經常使用表達對一些事情的贊美,但英國人用的贊美詞比我們想象的要多,象“gorgeous”(極好),“terrific”(極妙),“fabulous”(極好)和“fantastic”(極妙)。是不是覺得好像聽到過?
例句: You look fabulous at the party yesterday.(昨天你在聚會看起來太漂亮了)。He bought a gorgeous suit from the shop.(他從這個商店買了一套特別漂亮的衣服)。I saw a terrific film yesterday.(昨天我看了一個特別棒的電影)。
我們這里還有30句非常簡單實用的英語口語,可以在平時生活或者適當的商務場合使用,都是用來贊美或表揚對方的。
1.You look great today.(你今天看上去很棒。)[每天都可以用!] 2.You did a good job.(你干得非常好。)[國際最通用的表揚!] 3.We're so proud of you.(我們十分為你驕傲。)[最高級的表揚!] 4.I'm very pleased with your work.(我對你的工作非常滿意。)[正式、真誠的贊揚!] 5.This is really a nice place.(這真是個好地方!)[隨口就說、但效果很好的表揚!] 6.You're looking sharp!(你看上去真精神/真棒/真漂亮。)[與眾不同的表揚!] 7.You always know the right thing to say.8.You're very eloquent.(你總是說話得體。)[高層次的表揚!] 9.Nice going!= you did a good job.(干得好!)[極其地道的表揚!] 10.The food is delicious.(好吃!)[最普通、但非常重要的表揚!] 11.Everything tastes great.(每樣東西都很美味!)
12.Your son/daughter is so cute.(你的孩子很可愛。)[外國人絕對喜歡聽的表揚!] 13.What an adorable baby!(多么可愛的孩子。)[只管大膽用!] 14.I admire your work.= 15.i respect your work.(我對你的工作表示敬意。)[世界通用!] 16.You've got a great personality.(你的個性很好。)[一個非常安全的表揚!] 17.You have a good sense of humor.(你真幽默。)[美國人極其喜歡的表揚!] 18.Your chinese is really surprising.(你的中文令人驚訝。)[絕對和其他人不一樣的表揚!] 19.Your english is incredible.(我真不敢相信你的英語。)[用了六星級形容詞!] 20.You have a very successful business.(你的事業很成功。)[現代人非常喜歡聽!] 21.You're very professional.(你非常專業。)[專業化的表揚!] 22.Your company is very impressive.(你的公司給我留下深刻印象。)23.You're so smart.(你非常聰明。)
24.I envy you very much.(我非常羨慕你。)
25.Your wife is very charming.(你的妻子很有魅力!)26.You two make a lovely couple.(你們真是天生的一對!)27.You're really talented.(你很有天賦。)
28.You look nice in that color.(你穿那種顏色很好看。)29.You have a good taste.(你很有品位。)
30.You look like a million dollars.= you look outstanding.=you look like a movie star.(你看上去帥呆了。)1.請假 Would it be possible for me to take the day off this Friday? 這個星期五,我是否可以休一天假?
請求休假用take the day off。如果是兩天以上就用days off。上司可能會很干脆地答應說 “That'll be OK.”,也可能會不悅地回答“Will everything be all right?(一切都安排就緒了嗎?)”。這些都要看你平時的工作表現而定。2.提議
I think we need to buy a new copier.我想我們需要買一臺新的復印機.說出這句話之前,必須要說明“Our copying machine has broken down again.(復印機又出毛病了。)”以作為提案的依據。客氣一些的提議,可用“suggest”來表達,如“I would suggest we buy a new copier.” 3.表示了解上司的指示 Yes, of course.是,我知道了.也可以用“I understand.(我明白了。)”,或“Yes, right away.(好的,馬上去做。)”對上司說“OK”或 “all right”并不恰當。如果你很忙,應該說“I'm sorry, but I'm busy now.Could I do it later?” 4.確認上司指示的內容
You did say next Tuesday at 2:00 p.m., didn't you? 您是說在下星期二下午2點,是不是?
任何事都必須確認一下。如果對方是外國人更要如此。上句也可以直截了當地說“Let me confirm.(讓我確認一下時間和日期。)” 5.報告商談結果
I had a feeling he was in favor of the plan.我覺得他贊成那個計劃.記住“I have a feeling(that)...(我覺得……)”,以及“...(that)he was against the plan.(他反對那個計劃。)”這兩句話,都是非常有用的哦!“All work and no play make Jack a dull boy.” 在外企工作強度大,8小時之外,人們進行不同方式得到娛樂消遣。一方面也是增加彼此的感情,有利于團隊建設。而很多西方國家的老板雖然在工作中比較嚴謹,但是在工作之后非常樂于豐富多彩的娛樂活動。喜慶節日,公司業績有所突破都會借口吃飯或是出去娛樂。
Why don't we have some entertainments for relaxation? 英國老板最崇拜文化,工作之余與他談國家的文化,英國老板一定會和你結成知己。而浪漫的法國人工作和非工作時間簡直盤若兩人,他們會很熱情的邀請同事吃飯或參加Party。而像荷蘭人就不愿意和員工出去旅游。要注意的是集體場合上不要對同事說長道短,不要不停地談孩子,家庭。這些話題都不適宜。在舞會上,女員工可以邀請男老板跳舞,只是跳一個舞沒有什么不合適,假如一直邀請她的老板就不合適了。
If we go on a package tour ,we don't have to worry about accommodation,meals during the trip.如果我們跟團去的話,我們就不用擔心住宿和吃飯問題了.package tour由旅行社組織的旅游。由旅行社負責預定飛機,預定賓館,負責三餐的旅行方式稱之為旅行團。這類旅行團往往價格便宜,很受歡迎。We can together sometimes.我們什么時候聚聚吧.在英美等西方國家,邀請分書面和口頭。書面主要是通過請帖或請柬,較為正式。若采用口頭邀請的形式,邀請人一定要向被邀情人講明參加某一社交活動的內容。并要求對方表態接受還是謝絕。強調這點很重要,因為英美國家的人,尤其是美國人他們的邀請聽起來像是口頭邀請。但實際上并不具備以上規定的內容,因而不是邀請。如果對方不清楚對方向自己發出了邀請,很容易造成誤解。
例如:
I haven't seen you for a long time.You must come round for dinner sometime.好久沒見,什么時候一定過來吃飯哦.It's good seeing you.Would you like to have a cup of tea with me? 見到你很高興,你愿意和我喝杯茶嗎? 這里有兩種情況需要注意。有時說的這些話完全只是表示友善的方法而非真正的邀請的意思。就像前一句話,我們只須回答:Thank you.I'd love to.(謝謝,我很樂意。)切記不要問:“什么時間?”否則會令說話人非常窘迫,因為他沒絲毫心理準備。對于后一種情況,說話人實際上是在試探邀請成功的程度如何。通過交談,說話人試探出邀請的成功性,便會發出真正的口頭邀請。明確具體時間和地址。
I will have a birthday party next weekend.I was wondering if you'd like to go.邀請需要用詞委婉貼切,要根據與對方的關系選擇得當的語氣。對于你的老板,雖然不是工作時間,但為表示你的尊重和委婉還是邀注意語言的口氣。例如不應說:“You come to have dinner with us tonight.英美國家的人常常用一種東方人聽起來不十分肯定或者商量的語氣。I'm going to give a party this weekend.Would you like to come?.周末我要開晚會,你有時間來嗎?
How about joining us for dinner this Friday night?(本周五晚上吃飯好嗎?)對于這類邀請,從語氣上判斷,東方人總覺得邀請人心不誠,因而對是否接受邀請很猶豫。其實,你大可不必有此想法、西方人這樣做是反映了他們為人處世不強加于人的行為準則。發出邀請要尊重對方的意愿與選擇,以不妨礙對方的生活。對于某一社交活動,不管是書面還是口頭邀請都需要在一周之前通知,并確定被邀請的客人是否接受邀請。并做出相應安排。也給被邀情人足夠的時間來安排自己的活動。
實用收藏:辦公室白領實用電話大全
要找的人不在的理由
1.He is not in right now.他現在不在。
2.No one answers in Mr.Scott's office.史考特先生的辦公室沒人接電話。
3.He's here but he's not at his desk right now.他有來上班,不過現在不在座位上。4.He hasn't come to the office yet.他還沒到辦公室。5.I'm sorry, but he is out right now.很抱歉,他剛才外出了。***解析***
1.表達不在的理由中,”上廁所"這句是絕對不能說的。
2.表達在或不在時,也可以用比較簡單的: He's in(out)./ He is not in his office./ He's out of office.休假中
1.He is off today.他今天休假。
2.He's on vacation this week.他本周休假。
3.He is on vacation until next Wednesday.他休假到下周三。回家了
1.He has gone for the day.他已經回去了。
2.He's already left for home today.他已經離開回家了。3.He has gone home.他回家了。生病請假
1.He's absent because he is sick taday.他今天生病所以沒來。2.He's on sick leave taday.她今天請病假。3.She's on maternity leave now.她在休產假。出差
1.He's in New York on business.他在紐約出差。
2.He left for New York on business until July 22nd.他到紐約出差,要到7月22日才能回來。3.He is on a business trip.他正在出差。我將轉達你的留言
1.I'll give her your message as soon as possible.我將盡快地轉達尼的留言給她。要找的人已調職
1.I'm sorry.Mr.Scott was transferred to our branch office.對不起,史考特先生已經轉調到分公司。
2.Mr.Smith took over his job.I'll connect you.One moment, please.史密斯先生接替了它的工作。稍待一會兒,我幫你轉接。
要找的人已離職
1.He left this company last week.他上個月離開這家公司了。2.He is no longer at this company.他已經不在本公司工作了。
請他回電給我
1.Would you please ask him to call me taday? 能不能請他今天回電話給我?
2.Could you tell him to call me as soon as possible? 能不能請他盡快回電話給我?3.Could you just tell him David called? 能不能告訴他大衛來過電話? 4.Could you ask him to call me back? 能不能請他回電?
5.Please tell him to call Carol at 2233-4455.請他撥打2233-4455給卡洛回電話。請問他何時回來
1.When will he be back? 他何時回來?
2.When do you expect him back? 你覺得他何時會回來? 3.Is he coming back soon? 他會馬上回來嗎?
4.Do you know what time she will be back? 你知道他幾點回來?
我會再來電
1.I'll try again later.我會過一會兒再打來。
2.I'll call again in one hour later.我一個小時后再打來。3.I'll call back later.我稍候再打過來。
4.Please tell him I called and I'll call him again tomorrow.請告訴他我來過電話,并且我明天會再打給他。
要如何聯絡他
1.How can I get in touch with him? 我怎樣才能和他聯系?
2.Could you tell me where I can reach him? 可以告訴我怎樣才能找到他嗎?3.What's the easiest way to contact him? 什么方法可以最快找到他? 4.Could I call his mobilephone? 我可以打他的手機嗎? 接受別人的禮物或招待后,打電話道謝為最起碼的禮貌之一。1.Thank you for the present.It's just what I wanted.2.Thank you so much for the homemade cake.3.I don't know how to thank you for such a beautiful flower.4.I received your gift.Thank you for the lovely bracelet.翻譯:
1.謝謝你的禮物,這正是我想要的。2.非常謝謝你作的蛋糕。
3.真不知道要如何謝謝你,這么漂亮的花。4.我收到你的禮物了。謝謝你可愛的手鐲。
當在回答他人的致謝時,可以說下面的句子,都有別客氣的意思: 1.You're welcome.別客氣。
2.Not at all.這沒什么。
3.It's my pleasure.這是我的榮幸。4.Don't mention it.別放在心上。5.That's all right.這沒什么。6.No trouble at all.一點也不麻煩。
7.I'm gload you enjoyed it.真高興你覺得滿意。1.Sorry, I didn't catch you.對不起,我聽不懂你說的。
2.Sorry, I didn't understand.抱歉,我聽不懂。
3.Sorry, I didn't get what you said.對不起,我沒聽懂你說的話。4.I can't hear you very well.我聽不太清楚。5.I can barely hear you.我幾乎聽不到你說的。6.I'm having trouble hearing you.我聽不清楚。7.We have a bad connection.通訊效果不太好。
8.I can't catch what you are saying.我聽不太清楚你說的話。發生上面的情況,你可以請對方在重復一遍,你可以說: 1.Pardon?請再說一遍好嗎? 2.Excuse me? 請再說一遍?
上列兩句都是對不起之意,但用在會話上,如果后面沒有接說明,并且語尾上揚,就是要對方再說一次。聽到這句話時就要知道對方要自己再說一遍。
3.I beg you pardon? 能請你再說一遍嗎?(此句有請求對方原諒及再說一次的意思)4.Could you repeat that, please? 能請你再說一遍嗎? 5.Would you say that again? 你能再說一遍嗎? 請對方說慢點的說法:
1.Would you speak more slowly? 你能再說慢一點嗎?
2.Could you speak up a little? 你能在大聲一點嗎? 3.Would you speak more clearly? 你能再說清楚一點嗎? 4.Would you explain more for me? 可以為我解釋一遍嗎? 5.Please speak a little louder.請講大聲一點。6.Would you slow down, please?清說慢一點好嗎?
商務口語:如何詢問他人意見 請問您對這個發言人的話有什么感想?
Could I ask for your reaction to the statement of the spokesman? 2 我想您不反對這個周末去看羅賓先生吧?
I take it you are not opposed to going to visit Mr.Robin for this coming weekend? 他的話得到了您的許可,是嗎?
His words have your approval, haven't they? 4 我想他的建議得到了您的贊同.I take it that his proposal has your approval.5 我希望這次合作能得到您的支持.I hope the cooperation had your support.6 您對這次合作是何態度? What's your attitude towards the cooperation? 7 這個協議可以接受嗎?
Is the agreement acceptable? 8 這個結果令人滿意嗎? Is the result satisfactory? 9 我能問一下您是否贊成這個合同嗎?
Could I ask if you approve of the contract? 10 你贊成我們的提議,是嗎?
You would be in favor of our proposal, wouldn't you? 11 這得到了您的贊同了嗎?
Does it meet with your approval? 12 你是贊成他的項目的,是嗎?
You've in favor of his project, aren't you? 13 你贊成這個法案嗎?
Are you in favor of this issue? 14 你覺得這個主意行嗎?
Do you think the idea will work? 15 你贊同老師的決定嗎?
Are you for the teacher's decision? 16 請問你是否同意地球的氣候正在惡化?
Can I ask if you would agree that the world climate is deteriorating?
你同意他的話嗎?
Would you agree with his words? 18 你不覺得是價格斷送了這樁生意嗎?
Don't you feel the price kills the business? 19 你覺得這次會議如何?
How do you feel about the conference? 20 你不這么認為嗎? Don't you think so?
日積月累學口語:9句話教你裝神秘
神秘兮兮 Guess what!你猜怎么著!
I know something you don't know!我知道一些你不知道的事情!Ask me what just happened.你猜剛剛發生什么事。Have I got news for you!我有事要告訴你呢!
支支吾吾吞吞吐吐: You'll never guess...你絕對猜不到…… You won't believe...你不會相信……
The weirdest thing just happened...最怪異的事情發生了……
面有難色難以啟齒:
I don't know how to tell you this...我不知如何對你啟齒……
There's something that's been eating at me for a long time...有件事情在我心里藏了很久……
職場工作英語技巧:如何跟老板說話
1.申請許可
Wouldn't it be possible for me to take the day off this Friday? 這個星期五,我是否可以休一天假?
請休假用take the day off.如果是兩天以上就用days off.老板會很干脆地答應說that'll be OK,或是會帶有不悅意味回答will everything be all right?(一切都安排就緒了嗎?),這些都要看你平時的工作表現而定.2.提議
I think we need to buy a new copier.我想我們需要買一臺新的復印機.說出上句之前,必須說明our copying machine has broken down again.(復印機又出毛病了)以作為提案的依據.客氣一些的提議,用suggest如I would suggest we buy a new copier.3.表示了解上司的指示
Yes, of course.是,我知道了.也可用I understand(我明白了),或Yes, right away(好的馬上去做),對上司說OK,或 all right并不恰當.很忙時,說I'm sorry, but I'm busy now.Could I do it later? 4.確認上司指示的內容
Yor did say next Tuesday at 2:00 P.M.,didn't you?您是說在下星期二下午2點,是不是?
任何事都必須確認一下.如果對方是外國人更要如此.上句也可直截了當地說let me confirm(make sure of)(讓我確認一下時間和日期)5.報告商談結果
I had a feeling he was in favor of the plan.我覺得他贊成那個計劃.記住I have a feeling(that)...(我覺得......),及......(that)he was against the plan.(他反對那個計劃)這兩句話都很管用.實用商務英語名句詳細解讀
1.a buyer’s market買方市場
market在這里是“行情”的意思。買方市場是有利于購買者的行情。與之相對的是aseller’smarket(賣方市場)。
A: Have you bought the house?你已買房子了嗎?
B: I don’t know how to choose it.There are a lot of apartmentsonsale.我不知道 該怎么辦,那么多房子,眼都挑花了。
A: It is a buyer’s market, you know.現在是買方市場嘛!
2.a country mile一段很長的距離
該習語多用在美國口語中,名詞country有“農場”的意思。在美國,由于科技比較發達,農場往往都很大。這些農場總能給人以遼闊、遙遠之感。故該習語用country來指“距離之遠”。
A: Is the house close to the central city?那房子*著市中心嗎?
B: It is a country mile from the Central Park.But it won’t beaproblem since you drive.離中央公園遠著呢。可既然你開車這就不成問題了。
A: The distance is not really a problem.The real problemiswhether I can afford it.遠近到不是問題,問題是我是不是買得起。
B: Don’t worry about it.It’s a real bargain.不用擔心,很便宜的。
3.a drug on the market滯銷商品,滯銷貨,供應過剩的商品
drug的本義是“麻醉藥品”,而麻醉藥品是不能在市場上公開出售的,因此該詞常常用來指“滯銷貨”。
A: The things my son bought home were usually a drug on themarketfor adults.我兒子買回來的東西在咱們眼里都是賣不出去的。
B: That’s not abnormal for a youngster.Young people all seemstobe crazy about such things.這對年輕來說沒什么不正常的。年輕人看起來對這些東西都非常感興趣。
A: The real problem is that he’s suing my moneyforthem.問題是他那我的錢去買的呀。
B: He’s your son, after all.Who else’s money do you supposehimto use?他畢竟是你的兒子呀。你想讓他拿誰的錢去買呢
4.a fair shake公平的待遇
shake在口語中有“處置、對待”的意思。當fair的意思為“公平的”時,這個短語的意思是“順利的、有意的”時,它的意思就是“好機會”。
A: Bob, can you ever make a thing center?鮑勃,你就不能做對一件事嗎?
B: Yes, I can and I am doing the center thing.我能,而且我現在干的就是對的。
A: You should go and see how Allan handles it.你真該去看看阿倫是怎么干活的。
B: It’s that Allen again!Why can’t you ever think of giving meafair shake?又是阿倫!你怎么就不能對我公平點?
5.a fat chance微小的機會
fat本是“很多”的意思,但在這里用了反意,表示“微小的機會”;表示同樣意義的短語還有a fat lot,指“很少”。
A: What do you think of his plan?你覺得他的方案如何?
B: I have a feeling that is it doomed to fail.我感覺它注定要失敗。
A: Why don’t you vote against him?干嗎不投票否決他的提議?
B: It’s a fat chance of voting out his suggestion.這不大可能。
第五篇:商務英語
報關費customs clearance charge轉關報關費customs transmit clearance charge
聯單費sheet patch up fees報關單刪單或改單費amendment charge
商檢費commodity inspection fee商檢換單費exchange fee for CIP
商檢服務費service charge for inspection
海關查驗費customs inspection fee海關查驗服務費sevice charge for customs inspection
海關加封費customs seal fee過磅費ponderation fee海關拆封費seal fee
卡口確認費gate charge倉儲費storage charge卸車費unloading charge
進庫費warehouse in charge倉儲費storage charge
裝車費loading charge出庫費warehouse out charge
理貨費tally charge分貨費dispatch charge
集裝箱掏箱費devanning fee集裝箱裝箱費stuffing fee
貨權憑證ownership licence單證費document charge
貼標簽stick mark charge條碼掃描bar code scan charge
拆板devanning pallet charge增值服務other service
加班費OT charge保險代理費insurance agent charge
短泊Drayage集裝箱下車費container unloading charge
集裝箱上車費container loading charge集裝箱堆存費container CY charge
散貨車bulk cargo truck堆存費Demurrage charge
上,下車費loading/un-loading charge搬移費container truckage
制冷費frozen charge整箱拆箱費devanning charge
集卡掛車出租費container truck rent 出庫單錄入費data input charge物流服務費logistics charge
商務英語
1.I“ve come to make sure that your stay in Beijing is a pleasant one.我特地為你們安排使你們在北京的逗留愉快。
2.You”re going out of your way for us, I believe.我相信這是對我們的特殊照顧了。
3.It“s just the matter of the schedule,that is,if it is convenient of you right now.如果你們感到方便的話,我想現在討論一下日程安排的問題。
4.I think we can draw up a tentative plan now.我認為現在可以先草擬一具臨時方案。
5.If he wants to make any changes,minor alternations can be made then.如果他有什么意見的話,我們還可以對計劃稍加修改。
6.Is there any way of ensuring we”ll have enough time for our talks?
我們是否能保證有充足的時間來談判?
7.So our evenings will be quite full then? 那么我們的活動在晚上也安排滿了嗎?
8.We“ll leave some evenings free,that is,if it is all right with you.如果你們愿意的話,我們想留幾個晚上供你們自由支配。
9.We”d have to compare notes on what we“ve discussed during the day.我們想用點時間來研究討論一下白天談判的情況。
10.That”ll put us both in the picture.這樣雙方都能了解全面的情況。
11.Then we“d have some ideas of what you”ll be needing
那么我們就會心中有點兒數,知道你們需要什么了。
12.I can“t say for certain off-hand.我還不能馬上說定。
13.Better have something we can get our hands on rather than just spend all our time talking.有些實際材料拿到手總比坐著閑聊強。
14.It”ll be easier for us to get down to facts then.這樣就容易進行實質性的談判了。
15.But wouldn“t you like to spend an extra day or two here? 你們不愿意在北京多待一天嗎?
16.I”m afraid that won“t be possible,much as we”d like to.盡管我們很想這樣做,但恐怕不行了。
17.We“ve got to report back to the head office.我們還要回去向總部匯報情況呢。
18.Thank you for you cooperation.謝謝你們的合作。We”ve arranged our schedule without any trouble.我們已經很順利地把活動日程安排好了。
20.Here is a copy of itinerary we have worked out for you and your friends.Would you please
have a look at it?
這是我們為你和你的朋友擬定的活動日程安排。請過目一下,好嗎?
21.If you have any questions on the details,feel free to ask.如果對某些細節有意見的話,請提出來。
22.I can see you have put a lot of time into it.我相信你在制定這個計劃上一定花了不少精力吧。
23.We really wish you“ll have a pleasant stay here.我們真誠地希望你們在這里過得愉快。
24.I wonder if it is possible to arrange shopping for us
我想能否在我們訪問結束時為我們安排一點時間購物。Welcome to our factory.歡迎到我們工廠來。I”ve been looking forward to visiting your factory.我一直都盼望著參觀貴廠。You“ll know our products better after this visit.參觀后您會對我們的產品有更深的了解。Maybe we could start with the Designing Department.也許我們可以先參觀一下設計部門。Then we could look at the production line.然后我們再去看看生產線。These drawings on the wall are process sheets.墻上的圖表是工藝流程表。
They describe how each process goes on to the next.表述著每道工藝間的銜接情況。
We are running on two shifts.我們實行的工作是兩班倒。
Almost every process is computerized.幾乎每一道工藝都是由電腦控制的。
The efficiency is greatly raised,and the intensity of labor is decreased.工作效率大大地提高了,而勞動強度卻降低了。
All produets have to go through five checks in the whole process.所有產品在整個生產過程中得通過五道質量檢查關。
We believe that the quality is the soul of an enterprise.我們認為質量是一個企業的靈魂。
Therefore,we always put quality as the first consideration.因而,我們總是把質量放在第一位來考慮。
Quality is even more important than quantity.質量比數量更為重要。
I hope my visit does not cause you too much trouble.我希望這次來參觀沒有給你們增添太多的麻煩。
Do we have to wear the helmets?我們得戴上防護帽嗎?
Is the production line fully automatic?生產線是全自動的嗎?
What kind of quality control do you have?你們用什么辦法來控制質量呢?
All products have to pass strict inspection before they go out.所有產品出廠前必須要經過嚴格檢查。
What”s your general impression,may I ask?不知您對我們廠總的印象如何?
I"m impressed by your approach to business.你們經營業務的方法給我留下了很深的印象。
The product gives you an edge over your competitors,I guess.我認為你們的產品可以使你們勝過競爭對手。
No one can match us so far as quality is concerned.就質量而言,沒有任何廠家能和我們相比。
I think we may be able to work together in the future.我想也許將來我們可以合作。
We are thinking of expanding into the Chinese market.我們想把生意擴大到中國市場。
The purpose of my coming here is to inquire about possibilities of establishing trade
relations with your company.我此行的目的正是想探詢與貴公司建立貿易關系的可能性。