第一篇：論商務英語寫作原則與寫作技巧

論商務英語寫作原則與寫作技巧

隨著國際經濟貿易的往來，商務英語信函成為國際溝通的有效途徑之一，而有效地撰寫商務英語信函是國際商務人才必備的技能之一。作為商務英語專業的學生，撰寫商務英語信函也是我們必須掌握的一項重要的、實用的技能。本文從商務英語的寫作的7原則出發，探討如何通過掌握商務英語寫作的原則來撰寫成功的商務英語信函并總結商務英語的寫作技巧。

商務英語寫作原則寫作技巧自加入世界貿易組織之后，我國與世界各國的經濟交往日益頻繁，因此，培養一大批既熟練掌握外語，又通曉國際商務知識，并善于進行跨文化交際的國際商務人才已成當務之急。商務英語信函是進行書面信息溝通的重要手段。在國際商務人員必備的諸多技能中，商務英語寫作是其中一項重要的技能，也是商務活動得以順利開展的重要保證。商務英語寫作的技能既反映了商務人員的個人能力，也是提升企業形象、樹立良好企業形象的保證。

一、商務英語的寫作原則

撰寫商務英語信函需在一定的原則指導下才能達到預期效果。相反，如果違背了既定原則，可能會給外貿工作造成意想不到的麻煩。在大量的理論及實踐中，我們總結出了以下7C基本原則，即完整性原則（Completeness）、正確性原則（Correctness）、具體性原則（concreteness）、清楚性原則（Clarity）、簡潔性原則（Conciseness）、體諒性原則（consideration）、禮貌性原則（courtesy）。

1.完整性原則。一封完整的信函有助于表達寫作者的交流意圖;有助于建立和表達友善的關系;有助于防止出現信息遺漏而導致索賠、損失或訴訟。完整性原則包括信函格式的完整性，信函結構的完整性以及信函內容的完整性。標準的信函格式包括信頭，日期，信內地址，稱呼，正文，結尾敬語，簽名。格式的完整性能體現寫作者的專業性。信函結構的完整性體現在其結構的模式化。商務英語信函屬于實用性文體，程序化程度比較高，一般來說正式的信函由三大部分組成，即信函的開頭，正文以及結尾三個部分。信函內容的完整性即一封信函必須包括讀者想知道的所有信息，回答讀者的一切提問，解答讀者的所有疑問。在寫作中，我們建議用五個W來檢驗。

2.正確性原則。商務英語信函的一個重要功能就是信息功能，也就是傳遞信息。正確性原則不僅僅是指信函中語法的正確、標點符號和拼寫的正確，而且也包括標準的語言，合適的表述，準確的數字以及對于商業術語的正確理解。

3.具體性原則。商務英語信函都有明確的交際意圖和目的，信函的內容都是具體的。在內容表述上，應該確定、準確而又生動，特別是要求對方做出明確反應的信函，或者答復對方提出的要求或問題的信函，或是報盤、接受等。該具體的就要具體，避免模糊、籠統和抽象。如商品的某些質量和特征要用準確的數字;時間要具體，用年月日，避免使用模棱兩可、含混不清的表達法。

4.清楚性原則。所謂清楚，就是信函要寫得清楚明白，無晦澀難懂之處，不至于產生誤解。寫信人應該盡量將自己的意思表達清楚，有助于收信人正確地理解信函的內容，這樣才能達到寫信的效果。要做到這一點，應避免使用復雜、冷僻、含義模糊的詞句和冗長的句子結構;正確恰當地分段。

5.簡潔性原則。商務英語屬于實用性語言，在實際的商務活動中，信函的用語應盡量簡潔，也就是盡量使用簡潔的話語表達完整的、詳實的信息。簡潔常被認為是信函寫作的第一要義。在行文中，可以考慮使用縮略語。

6.體諒性原則。商務英語信函的寫作中需要作者時刻注意對方的反應，也就是多為對方著想。在寫作中，既要滿足對方的需要，在結構、態度、措辭等方面也要考慮對方的接受情況。在行文中我們可以多使用“you attitude”，將收信人放在首位。

7.禮貌性原則。一封彬彬有禮的信函能幫助寫作者樹立良好的職業道德形象，有助于促進業務，增進友誼，加強交流。禮貌意味著在信函中非常巧妙地表示出誠摯的友情、誠懇的感謝、真誠的禮貌、體貼的理解和由衷的尊重。如何能更好的做好這一點呢？我們需要掌握以下的幾個要點。

（1）在行文中多使用積極的詞匯，避免使用消極的、有歧視含義的詞匯。在平時的閱讀寫作中多搜集積極的詞匯。如please，pleasure，appreciate，obliged，grateful，helpful，positive，increase等。商務信件應尊重女性伙伴，盡量避免使用有性別歧視的詞語。

（2）將命令式用語改為請求式用語。在行文中使用命令式用語會使口氣顯得很強硬，儼似把自己的想法強加于人。而使用請求式用語，不僅表明了話語意義，還表示了對對方的尊重，語氣則顯得更加謙和。如我們在行文中建議多采用Please，Will you please，Could you please，It will be highly appreciated that，It is our pleasure to，Would you be interested in，We regretthat等句型。

（3）利用虛擬語氣表示客氣和委婉語氣。表示希望或意見時可用虛擬式，以示禮貌。如We wish you would let us have your reply soon.（4）在行文中恰當使用被動語態。在商務函電中，為了使文章更加禮貌得體，除了選用一些得體的語言外，還應多使用被動語態。因為被動語態能使你的請求顯得更加溫和，更顯客氣。而主動語態常有譴責、抱怨對方的語氣。

二、商務英語信函的寫作技巧

在撰寫商務英語信函時我們應當遵守以上的7個原則，那么，除了以上的寫作原則外，要想撰寫一篇高質量、高效率的文章，我們還應掌握以下的寫作技巧。

1.采用商務英語信函的四步式結構。商務英語信函不同于其他類型的文章，它的寫作有一定的框架規范可循。具體表現在內容結構與語言運用等方面要選用常用的四部式的正文結構。通常，常見的商務信函由四部分組成，即引言、詳情、應答回復和結束語。

引言部分應說明寫信的來由，出于禮貌，商務信函通常通過告知事由或提及彼此之前的聯系引出正文，而不是開門見山談具體事宜，以免唐突與失禮。引言中經常使用的句型有I am writing to you concerning;Thank you for your letter dated;Referring to our contract;We take pleasure in informing you that;We are in receipt with thanks of your等。

詳情部分即開始進入文章的中心部分。在這一部分應詳細說明具體信函事宜及具體要求。

第三部分是應答，也就是我們常說的回復部分。這部分可以涉及要求對方確認、答復或寄來價目表等。在寫這部分內容時要根據具體情況來回復，回復時注意禮貌，信息完整，無誤。

最后一部分是結束部分。結尾部分可根據信函內容表達感謝之意，提出要求或者提請對方注意。

2.平時注意積累商務信函的固定表達和句型。商務英語專業的學生應在平時的學習中根據不同的寫作內容積累并記憶商務信函的固定表達和句型。只有多記憶，才能在真實的撰寫中游刃有余。

三、總結

商務英語信函屬于應用文的范疇，有著自己獨特的語言風格、寫作原則和寫作特點。在商務英語寫作過程中，必須突出商務寫作的特點，遵循通俗易懂、簡明完整、清楚正確、禮貌等寫作風格和原則，并靈活運用寫作技巧。由此可見，領會和掌握商務應用文的寫作原則不僅可以提高學生的語言基本功，而且有利于學生了解和學習語言應用的社會環境。而掌握商務英語寫作的技巧能全面提高實用英語的寫作能力。

參考文獻：

[1]陳艷.商務英語信函寫作的七C原則及技巧[J].安徽科技學院學報，2006，20（1）：44-47.[2]周桂英.商務英語信函的寫作原則及寫作技巧.鄭州輕工業學院學報（社會科學版），2003，（4）.

第二篇：商務英語寫作[模版]

七種常見類型

1.主動跟新買家建立聯系

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company

introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts

2.對新買家要求建立業務聯系的回復

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http:// which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,3.向老客戶介紹公司新的產品信息

Dear Mr.Jones:

We have refreshed our online catalog at Http://, and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line.Once you have had time to study the supplement, please let us know if you would like to

take the matter further.We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,4.回復對某個產品的查詢

Dear Mr.Jones:

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L/C at sight.We look forward to receiving your first order.Sincerely,5.無法提供對方查詢中所要求的產品時

Dear Mr.Jones:

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http:// for more information on this item.If you find the product acceptable, please email us as soon as possible.Sincerely,6.查詢對方公司的產品

Dear Sir or Madam:

We know that you are exporter of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items.Prices quoted should include insurance and freight to San Francisco.Sincerely,7.幾種報盤

(a.)

Dear Mr.Jones:

We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment is to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.You may be aware that there has lately been a large demand for the above commodities.And such growing demand will likely result in increased prices.However you can secure these prices if you send us animmediate reply.Sincerely,(b.)

Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for

exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers’ inquiries are always meet with our careful attention.Sincerely,(c.)

Re: SWC Sugar

Dear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand（10000）metric tons.4.Price: US dollars one hundred and five（US$105.00）per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,

第三篇：商務英語寫作

向進軍2011級B班20112513486

Dear sir ,Thank you very much for your interest in our products.You wrote to the right kitchen range hood manufacturer.Ours is one of the largest company in the northwest of China.The company has taken a five-year-long quality guarantee , longer than that of most other manufacturers.With a long history and high reliability , this company has established a good reputation at home and abroad.Our products are always very popular in Europe and China.With your help ,we are hoping to penetrate the huge market in America.We have enclosed a catalogue of all the specifications and varieties of our products.We are awaiting the opportunity of cooperating with you.Yours faithfully ,JocelynSales manager

第四篇：商務英語寫作

A: You must be Ms.Lee from the United States?

B: That’s right.I’ m Lee Junru.You are...?

A: My name is Zhang Guiyang.I’m from the Sunshine Corporation.I’m pleased to meet you.Welcome to Fuzhou.B: Nice to meet you, too.Thanks for coming to the airport to meet me.A: That’s my pleasure.My manager, Mr.Wang has sent me to meet you here.He felt sorry he could’t come himself.He is at a meet right now.B: It’s OK.Thank you very much.Where are we heading now?

A: We’ re going to accompany you to the Fuzhou Friendship Hotel.Is the luggage all here, Ms.Lee? The car is just out there in the parking lot.B: Oh, thank you.Well I can handle this handbag myself.A: OK, this way, please.A: Here is our car.Let me put the luggage into the trunk.B: Thanks.A: Please get on, Ms.Lee.B: Thanks.A: Off we go.How’s your flight, Ms.Lee?

B: Fine, I got on the plane at New York, and it took about 1 hours to get here.But is was a smooth flight.A: That was really kind of long in the airplane.Wasn’t it? I hope you’ll feel rested after a right of good sleep.B: Thank you.What is the weather like here, today?

A: Fair and sunny today with gentle breeze.As I know, Ms.Lee, you’ re been to Fuzhou for a couple of times.B: It’s true.I travel so much and visit Fuzhou once a year?

A:How do you like it here.B:well, I like it a lot.Fuzhou is really a fantastics place.There are many interested places to visit.I hope I can visit once again.A:I hope you can enjoy your stay here.It’s nice to have a look around.B:Yes that must be very interesting.Hope we will have the time.A:I think you must be tired, why don’t you take a break.I wake you up in to the hotel.B:Than’s great.Thank you.

第五篇：商務英語寫作

Dear Sirs,This is to introduce ourselves as the largest down Apparel Company in China.Our company--Bosideng International Holdings Limited—was established in 1976, locating in Bosideng industrial zone, Changshu City, Jiangsu province.We have been specialized in developing and producing all kinds of down apparel.Bosideng International Holdings Limited has been researching and producing many kinds of down apparel for 30 years.There are six brands of the our company including “Bosideng”, “Snow Flying”, “Combo”, “Bengen”, “Slim” and “shangyu”.Through these brands, we offer a wide range of down apparel products.The customer can order our products both in our website and through the phone, and then ,we would like to give them satisifying in one week.“Bosideng” was the leading down apparel brand in China for 17 consecutive years from 1995 to 2011.As a leader in China down apparel industry, for 16 consecutive years, the latest fashionable FallWinter apparel trends to the world on behalf of China at the “China International Clothing and Accessories Fair”

We would be pleased to receive your any kinds of down apparel.If you have any questions, please contact us.Our telephone number is 86-512-52532888.We look forward to your positive reply.Very truly yours.18100619 陸浩杰18100634蔡耀