第一篇:英文調(diào)查報(bào)告
廣告的目標(biāo)
1.Our main goal is to establish brand awareness among our target audience.2.Our main purpose is to establish brand awareness among our target audience.3.The main objective is to establish brand awareness among our target audience.本段的關(guān)鍵在于清楚地表明公司的目標(biāo),同時(shí)下文即可循著這個(gè)主題發(fā)展,英文調(diào)查報(bào)告。“main goal”, “main purpose”, “main objective”,都是指‘主要的目標(biāo)'。
調(diào)查的數(shù)據(jù)
1.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.2.The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.3.As the facts prove, of the working women who responded to our poll, 50% read one of Taiwan's top-five selling women's magazines.說(shuō)明調(diào)查的結(jié)果,并作為下文結(jié)論的根據(jù)。關(guān)鍵詞為“figures”、“numbers”和“facts”等,調(diào)查報(bào)告《英文調(diào)查報(bào)告》。
依調(diào)查判斷
1.If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.2.By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.3.As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.根據(jù)調(diào)查結(jié)果提出方案時(shí),通常會(huì)以圖表作解釋。請(qǐng)與會(huì)者看圖表時(shí)可使用“if”句型,但它不是假設(shè)語(yǔ)氣,而是一種客氣的說(shuō)法。
下結(jié)論
1.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.2.In summary, even though we have defined our target audience, introducing a new product is always a gamble.3.I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.在最后一段可略述個(gè)人對(duì)此活動(dòng)的觀感,并簡(jiǎn)單扼要的下結(jié)論。“to conclude”,“in summary”或“I think”都是做結(jié)論的實(shí)用詞匯。
第二篇:英文調(diào)查報(bào)告
英文調(diào)查報(bào)告
英文調(diào)查報(bào)告1
A Report on Children's Gratitude to Their Parents
Children's lives are given by their parents and originally,children should be grateful to them.Hower,not all the children can do so.A report made recently suggests that one-fourth of the people think that to raise children is the duty of their parents and so children needn't express any gratitude to them.Another one-fourth of the people suppose that there is a big gap between them and their parents.They don't know how to communicate with their parents,let alone to say gratitude.Others say that they hate to express any gratitude.It is boring.
To respect parents and express our gratitude to them is a good tradition of Chinese people.As far as I am concerned,to we should show our respect and gratitude to our parents.They give birth to us,and undoubtedly we are supposed to be grateful to them in return.
英文調(diào)查報(bào)告2
目前,高等學(xué)校在職業(yè)教育方面存在著一些突出問(wèn)題,學(xué)校教育與學(xué)生就業(yè)及市場(chǎng)對(duì)人才的需求相脫節(jié),教學(xué)實(shí)效性較差,教學(xué)工作處于尷尬局面。在采用抽樣調(diào)查法、問(wèn)卷調(diào)查、走訪等方法后,對(duì)商務(wù)英語(yǔ)專業(yè)市場(chǎng)人才需求的狀況,對(duì)商務(wù)英語(yǔ)專業(yè)學(xué)生教學(xué)及課程開(kāi)發(fā)的要求等情況進(jìn)行了調(diào)查與分析,以有利于改革高職高專教育和教學(xué)工作。
就業(yè)市場(chǎng)商務(wù)英語(yǔ)人才需求
在國(guó)民教育體系中,職業(yè)教育是一個(gè)不可忽視的重要組成部分,因?yàn)樗谴龠M(jìn)經(jīng)濟(jì)、社會(huì)發(fā)展和勞動(dòng)就業(yè)的重要途徑。職業(yè)教育就是就業(yè)教育,社會(huì)需求是職業(yè)教育的生產(chǎn)力。只有堅(jiān)持改革、創(chuàng)新,根據(jù)市場(chǎng)需求,及時(shí)調(diào)整專業(yè),才是職業(yè)教育可持續(xù)發(fā)展的根本途徑。
20xx年8月至20xx年9月,吉林省教育學(xué)院外語(yǔ)系《高職商務(wù)英語(yǔ)專業(yè)課程開(kāi)發(fā)與課程設(shè)置改革的研究》課題組在吉林省、遼寧省、浙江省以及北京、上海、深圳、杭州、義烏、大連等地進(jìn)行一次市場(chǎng)人才需求社會(huì)問(wèn)卷抽樣調(diào)查,力圖調(diào)查社會(huì)對(duì)商務(wù)英語(yǔ)專業(yè)人才的需求情況,了解一些基本情況及所占比例,為商務(wù)英語(yǔ)專業(yè)進(jìn)一步發(fā)展提供依據(jù),并按社會(huì)需求和就業(yè)導(dǎo)向進(jìn)行課程開(kāi)發(fā)和改革,重新制定以就業(yè)為導(dǎo)向,以學(xué)生職業(yè)生涯規(guī)劃為主線的>教學(xué)計(jì)劃,使專業(yè)及其課程設(shè)置更趨完善、有效,并符合當(dāng)代社會(huì)發(fā)展的需要,具有時(shí)效性。
一、關(guān)于調(diào)查問(wèn)卷
1、問(wèn)卷調(diào)查的問(wèn)題
本次調(diào)查問(wèn)卷是由課題組成員共同設(shè)計(jì)的。由三部分組成,即調(diào)查單位基本情況、主體問(wèn)卷以及對(duì)商務(wù)英語(yǔ)專業(yè)課程設(shè)置的情況調(diào)查,共設(shè)計(jì)問(wèn)題35個(gè),其中調(diào)研單位及被調(diào)查者個(gè)人基本情況5個(gè),市場(chǎng)人才需求和課程設(shè)置調(diào)查具體問(wèn)題30個(gè)。
2、問(wèn)卷調(diào)查的途徑
此次調(diào)查問(wèn)卷發(fā)放采取的方式有兩種,一是郵寄問(wèn)卷,二是通過(guò)走訪的方式,直接到調(diào)查單位發(fā)放問(wèn)卷,與管理者進(jìn)行面對(duì)面的交流和采訪,并把答卷當(dāng)場(chǎng)提交上來(lái)。郵寄的調(diào)查問(wèn)卷以及走訪單位的范圍包括全國(guó)5個(gè)省、12個(gè)市,共發(fā)放問(wèn)卷500份,收回問(wèn)卷156份,其中有效問(wèn)卷128份。
二、基本情況
本次調(diào)查的單位主要涉及國(guó)營(yíng)和事業(yè)單位、民營(yíng)企業(yè)、中外合資企業(yè)、商貿(mào)和股份
制公司、個(gè)體及私營(yíng)公司等。從企業(yè)規(guī)模看,大型企業(yè)占22、0%、中型企業(yè)占31、5%、小型企業(yè)占46、5%。從企業(yè)的.經(jīng)濟(jì)類型看,國(guó)有企業(yè)占10、4%、民營(yíng)企業(yè)占23、5%、中外合資企業(yè)占9、0%、商貿(mào)和股份合作制公司占25、5%、個(gè)體和私營(yíng)公司占31、6%。
調(diào)查以公司和>企業(yè)管理者為對(duì)象,其中企業(yè)經(jīng)營(yíng)者職務(wù)為董事長(zhǎng)、總經(jīng)理、廠長(zhǎng)、企業(yè)高層副職占26、0%,市場(chǎng)部及人事部經(jīng)理職務(wù)占38、5%,工程師和技術(shù)人員8、7%,公司職員17、5%,其它職務(wù)占9、3%。受調(diào)查的128人中,男性占64、1%,女性占35、9%、
三、對(duì)商務(wù)英語(yǔ)專業(yè)人才需求情況
在本次調(diào)查中,在問(wèn)到調(diào)查單位目前是否有引進(jìn)商務(wù)英語(yǔ)人才計(jì)劃時(shí),有60、9%的單位選擇了“有”;暫未考慮和沒(méi)有的分別為23、4%和15、6%。這說(shuō)明市場(chǎng)對(duì)商務(wù)英語(yǔ)專業(yè)畢業(yè)生需求是比較大的,培養(yǎng)的前景是樂(lè)觀的。調(diào)查中,認(rèn)為最受企業(yè)歡迎的商務(wù)英語(yǔ)專業(yè)畢業(yè)生類型是“學(xué)習(xí)成績(jī)好,并具有較強(qiáng)的社交能力的”占60%,其次是“社交能力強(qiáng)”的占27、9%,而“學(xué)習(xí)成績(jī)好”的占12、1%、可見(jiàn)綜合素質(zhì)高是最受歡迎的畢業(yè)生類型。
在問(wèn)到對(duì)商務(wù)英語(yǔ)專業(yè)畢業(yè)生的具體要求(可多種)時(shí),提出“英語(yǔ)口語(yǔ)好”的比例最多占61、6%,依次是“交際能力強(qiáng)”占53、8%,“具有扎實(shí)的基本功,業(yè)務(wù)能力強(qiáng)”占42、6%,“有一定的商務(wù)實(shí)踐能力”占40、5%,“英語(yǔ)+商務(wù)”占19%,畢業(yè)生“要過(guò)英語(yǔ)四級(jí)”的占18、5%,“有國(guó)家二級(jí)計(jì)算機(jī)證書”的占10、3%,“具有良好的職業(yè)道德和就業(yè)觀念”占5、6%,“形象氣質(zhì)佳”的占3、1%。
對(duì)于職業(yè)資格證書對(duì)畢業(yè)生是否重要的問(wèn)題上,調(diào)查單位表示重要的比例為45%,認(rèn)為不太重要,重實(shí)際能力的占54、7%。由此可看出用人單位已傾向于看重畢業(yè)生的實(shí)際能力和水平,但從統(tǒng)計(jì)的比例數(shù)也可看出目前不少單位還是重視畢業(yè)生是否擁有各種證書。
四、對(duì)商務(wù)英語(yǔ)專業(yè)學(xué)生教學(xué)及課程開(kāi)發(fā)的要求調(diào)查
在本次調(diào)查中,調(diào)查單位對(duì)商務(wù)英語(yǔ)專業(yè)教學(xué)和課程設(shè)置的問(wèn)題是比較關(guān)心的。在問(wèn)到商業(yè)英語(yǔ)專業(yè)的英語(yǔ)基礎(chǔ)課是否需要以商務(wù)內(nèi)容為學(xué)習(xí)材料時(shí),有82、5%的單位選擇了同意;不同意也不反對(duì)和不同意的分別占12、3%和5、2%。這表明商務(wù)英語(yǔ)專業(yè)的英語(yǔ)基礎(chǔ)課的教材以商務(wù)內(nèi)容為學(xué)習(xí)英語(yǔ)技能的材料是符合市場(chǎng)需求的。
在商務(wù)英語(yǔ)專業(yè)的專業(yè)課教學(xué)應(yīng)該用英語(yǔ)進(jìn)行還是借助漢語(yǔ)講授的問(wèn)題上,同意借助漢語(yǔ)講授商務(wù)知識(shí)的比例最高占45、3%,同意用英語(yǔ)講述的比例占33、6%,不同意也不反對(duì)的比例是21、1%。可見(jiàn),贊成借助本族語(yǔ)學(xué)習(xí)商務(wù)知識(shí)的比重較大,說(shuō)明專業(yè)知識(shí)的學(xué)習(xí)與英語(yǔ)技能的培養(yǎng)相關(guān)性不是十分大。
在問(wèn)到針對(duì)商務(wù)英語(yǔ)專業(yè)的學(xué)生在大學(xué)期間應(yīng)開(kāi)設(shè)哪些課程為好時(shí),有31、5%的經(jīng)營(yíng)者建議開(kāi)設(shè)“商業(yè)英語(yǔ)精讀”和“商業(yè)英語(yǔ)聽(tīng)說(shuō)”課程;要求開(kāi)設(shè)“>國(guó)際貿(mào)易實(shí)務(wù)”、“商務(wù)禮儀”和“>市場(chǎng)營(yíng)銷學(xué)”的比重也較大分別為25、6%、14、1%和10、9%;
“商務(wù)英語(yǔ)寫作”占18%,“>電子商務(wù)”占16、3%,“國(guó)際金融”15、3%,“經(jīng)濟(jì)學(xué)”占14、6%,還有提出開(kāi)設(shè)“>社會(huì)學(xué)”和“管理學(xué)”等。
五、存在的主要問(wèn)題及改進(jìn)建議
通過(guò)此次調(diào)查了解到,用人單位對(duì)學(xué)校培養(yǎng)學(xué)生方面有較高的要求,其中認(rèn)為學(xué)校應(yīng)該培養(yǎng)學(xué)生能夠與各種人打交道,具有較強(qiáng)的溝通能力的比例最高達(dá)到了43、5%,其次是:培養(yǎng)學(xué)生具有較強(qiáng)的實(shí)務(wù)操作能力(21、5%)、培養(yǎng)能力和知識(shí)相并重的學(xué)生(19、3%)不太清楚或無(wú)建議(15%)。
在問(wèn)到“您作為用人單位,能否就高等職業(yè)院校商務(wù)英語(yǔ)專業(yè)的學(xué)生培養(yǎng)方面,提出一些寶貴意見(jiàn)和建議”時(shí),有的調(diào)查單位表現(xiàn)出很強(qiáng)的社會(huì)負(fù)責(zé)感,提出了很多建設(shè)性的意見(jiàn)和建議,歸納起來(lái)有以下幾個(gè)方面;1)提高學(xué)生的整體素質(zhì);2)培養(yǎng)思想道德好的學(xué)生;3)要求學(xué)生打好英語(yǔ)語(yǔ)言基礎(chǔ),口語(yǔ)流利并具有較強(qiáng)的商務(wù)實(shí)踐能力;4)學(xué)校要注重教學(xué)質(zhì)量;5)找實(shí)踐單位,參加社會(huì)實(shí)踐學(xué)習(xí),進(jìn)行實(shí)用型教育;6)要培養(yǎng)學(xué)生具有一定的書面表達(dá)和翻譯能力;7)鼓勵(lì)學(xué)生增強(qiáng)自信精神;8)培養(yǎng)學(xué)生具有社會(huì)交往能力,提高整體形象等。
從此次調(diào)查問(wèn)卷可以看出,用人單位對(duì)畢業(yè)生和學(xué)校的要求都具有較強(qiáng)的實(shí)用性和針對(duì)性的特點(diǎn),既要求學(xué)生有較高的英語(yǔ)語(yǔ)言技能,尤其是英語(yǔ)口語(yǔ)水平,又需要學(xué)生具有較好的商務(wù)實(shí)踐和商務(wù)溝通能力,也對(duì)學(xué)校提出了培養(yǎng)學(xué)生的綜合素質(zhì)和提高教育教學(xué)質(zhì)量的要求。這些調(diào)查結(jié)果應(yīng)引起我們極大的關(guān)注和重視,有待在今后的商務(wù)英語(yǔ)專業(yè)教學(xué)中進(jìn)行調(diào)整和強(qiáng)化,它也是進(jìn)行商務(wù)英語(yǔ)專業(yè)課程開(kāi)發(fā)和課程設(shè)置改革的重要依據(jù),具有寶貴的參考和實(shí)用價(jià)值。
第三篇:英文調(diào)查報(bào)告
廣告的目標(biāo)
1.our main goal is to establish brand awareness among our target audience.2.our main purpose is to establish brand awareness among our target audience.3.the main objective is to establish brand awareness among our target audience.本段的關(guān)鍵在于清楚地表明公司的目標(biāo),同時(shí)下文即可循著這個(gè)主題發(fā)展。“main goal”, “main purpose”, “main objective”,都是指‘主要的目標(biāo)'。
調(diào)查的數(shù)據(jù)
1.according to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.2.the numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.3.as the facts prove, of the working women who responded to our poll, 50% read one of taiwan's top-five selling women's magazines.說(shuō)明調(diào)查的結(jié)果,并作為下文結(jié)論的根據(jù)。關(guān)鍵詞為“figures”、“numbers”和“facts”等。
依調(diào)查判斷
1.if you'll take a look at this chart, the best media mix, then, would be a combination of
tv and magazine ads.2.by looking at the chart you can see that the best media mix would be a combination of tv and magazine ads.3.as you can tell by the chart, the best media mix would be a combination of tv and magazine ads.根據(jù)調(diào)查結(jié)果提出方案時(shí),通常會(huì)以圖表作解釋。請(qǐng)與會(huì)者看圖表時(shí)可使用“if”句型,但它不是假設(shè)語(yǔ)氣,而是一種客氣的說(shuō)法。下結(jié)論
1.to conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.2.in summary, even though we have defined our target audience, introducing a new product is always a gamble.3.i've shown you how to reach our target audience, yet i also think introducing a new product is always a gamble.在最后一段可略述個(gè)人對(duì)此活動(dòng)的觀感,并簡(jiǎn)單扼要的下結(jié)論。“to conclude”,“in summary”或“i think”都是做結(jié)論的實(shí)用詞匯
第四篇:英文調(diào)查報(bào)告10
Analysingthementalproblem
ofcollegestudents
Background : with the development of society ,today we may find that some college students may kill themselves ,some may abuse cats and dogs ,some even flaunt wealth through the internet ,what is more ,one student may kill another student which she refuses to him.Why thosehappening ? According to one survey : many college students have mental problems , and this kind of phenomenon is increasing , so for the above phenomenon ,we can make a conclude that there issomething wrong with their mental health.Reasons: we may areinterested in this phenomenon ,what thing lead their mental health to be wrong , for this ,I make a survey among my classmates and friends , asking them some questions , for example , “at home ,work ,or school ,I find my mind wandering form tasks that are uninteresting or difficult;Especially in groups ,I find it hardtostayfocusedon what is being said in conversations;My relationships withpeople are made difficult by tendency to talk first and think later;When I do poorly on an exam or paper ,my self-esteem suffers, andso on.”Form their
answers ,we can get the results that what lead their mental health to be wrong.First , some students can not adapt to the college life ,those student never leavetheir hometown before ,so most of them can not adapt to college life without their family.Second ,some students can not adapt to college learning , in high school ,our teachers guide us learning ,but in college ,it is all rely on self-consciousness ,some can not adapt ,so their studying is bad that they are lose confidence about learning.Third ,some students can not adapt to interpersonal communication , in college ,most students come form different places , their life-style may different ,so most of us can not communicate easily.Forth ,some students can not deal with love in right way ,if they are struck , they may do some bad thing for themselves or lover.Fifth , employment pressure ,nowadays ,there are more and more college students ,in other words ,there are more and more students competefor one position , most of us feel anxiety and inferiority ,so that they may have mental problem.Solutions :college students is the future of our
country ,as a college student ,we must have a good
state of mind whatever we meet and we should have confidence for our life and even every thing.For school ,it should establish the psychological
consultation center ,so we have chances to talk with the teacher when we realize that there is something wrong with our mental health.For our parent ,they should care more about their children , rather not that they have grown up ,do not need more care than before.
第五篇:服裝市場(chǎng)調(diào)查報(bào)告 英文
MarketingResearch
1.Research Purpose :
Now, more and more people pay attention to appearance, people demand for clothing and selection is not only related to the person's psychology, age, personality, also influenced by other objective factors.Therefore , the company in order to get more information and understand the Youngor clothing market situation, questionnaire survey is in progressin the company to meet the needs of the customer
2.Research Content:
(1)Survey methods:
combine field investigation with inquiry method andobservation method, To learn more about the consumer market demand for clothing by using questionnaire,(2)Scope of survey site:
All teachers and students of Guilin University Aerospace and TechnologyCity Resident of Guilin
1, The sample of the survey :
In the survey, there are 16 student s , accounting for 22.85% of the total;The White-collar workers and the company staff a total of14 people, accounting for 20% of the total;there are 9 Ordinary workers, accounting for 12.85% of the total;Individual businessman 11 people, accounting for 15.7% of the total;There are 20 people for the others , accounting for 28.6% of the total.2, The condition of the age of the respondents:
15-25, there are 27 people, young people accounted for 38.6% of the total;25-35, there are 18 people, accounting for 25.7% of the total;there are 17 people of 35-45 years , accounting for 24.3% of the total;Eight people over the age of 45, and 11.4% of the total.3, A monthly income of respondents status:
there are 19 people’s Monthly income of 800 yuan of the following , accounting for 27.2% of the total, most of them are students;Monthly
income of 800-1500 with 16 people, 22.8% of the total;Monthly income of
1500-3000 with20 people, 28.6% of the total;Monthly income of more
than 3000 with15 people, accounting for 21.4% of the total.3.Data analysis of research:
(1)the differences of the age and choose clothes
The age between 15 to 25 years of age of the population, accounting for
38.7% of the total survey people, between 25 to 35 years old and 35 to 45
years old crowd accounts for 25.8%, more than 45 years of age accounted for
9.7%, young people almost for the students and enter society worker , they
demand for clothing diversification, the pursuit of fashion, individuality, which
focus on the quality of the clothing men over women..People who age
between 25 to 35 years old, most of them are worker or married, years of office
worker, when choosing clothing clothes they don’tlike 15 to 25 years old
young people considered design, the quality of the dress, the price in purchase
factor is also a big factor for them , because of their work need, need to dress
looks more mature.Ranging in age from 35 to 45 years old people over the
age of 45, when they buy clothes, the more consideration is the quality of the
clothing and practical, there are few care about clothes’ style, fashionable.After
all, older people often consider the clothes’ value and practicality.(2)the types of clothing choice and gender differences
Now ,male consumers in the choice of clothing type, theypursues the
comfort of clothing, not only pay attention to the trend.women not only pursues
the comfort of clothing ,but also pay attention to the fashion and economic
benefits.With 51.6% of boys and 33% of girls are prefer sports casual, but
type and the pursuit of fashion clothing of male, female accounted for 12.9%
and 12.9% respectively.(3)Prices and promotions on the impact of the buyer
The price is another important influence factors of buying clothing.There aremost of the buyers can accept 100-200 yuan, because the quality of clothes is
usually between 100-200 is very good, the price is more easily accepted by
people.Clothes prices should meet with as many as possible between 100-200 yuan.The businessman also can attract customers in competitive price.For the clothing sales promotion way, more than half of consumers are more loyal to the discount , and buy one and get onefor free , there are only 12.8%.but with 10.5% of customers tend to gifts.4.summary of Market research report
With the increase of consumer spending power, many consumers aremaking clothes to buy is no simply to consider the basic function of the product, on the premise of reaches a certain economic income,It’s in order to satisfiedwith the work needs, psychological needs, life needs, and the social demand of supply.Accompanied by a faster communication speed, brand consumption of consumer groups and the pace of the fashion demand almost unanimously