第一篇：紐扣的專業中英文對照表

關于紐扣的專業中英文對照

發布時間：2008-12-17 11:43:07 發布人：中國服裝輔料網

Coconutbuttons椰子紐扣 Glassbuttons

Hornbuttons

Jeansbuttons

Metalbuttons

Plasticbuttons

Shellbuttons

Snapbuttons

Woodenbuttons

玻璃紐扣 角質紐扣 牛仔紐扣 金屬紐扣 塑料紐扣 貝殼紐扣 按扣 木質紐扣

第二篇：專業舞臺燈光中英文對照表

專業舞臺燈光中英文對照表:

希望對大家有所幫助: 插座、插頭和其它連接物（電器連接）Sockets, plugs and other contacts

[electric connections]插頭、插座及其他接觸器（電接頭）Plugs, sockets and other contacts

[electric connections]表面覆有帶電導體的玻璃 Glass covered with an electrical conductor光學纖維（光導單纖維）Optical fibers [fibres] [light conducting filaments]螺線管閥（電磁開關）Solenoid valves [electromagnetic switches]真空電子管（無線電）Vacuum tubes [radio]螺線管閥（電磁開關）Valves(Solenoid –)[electromagnetic switches]方鉛晶體（檢波器）Galena crystals [detectors]光導絲（光學纖維）Light conducting filaments [optical fibers [fibres]]光電開關（電器）Cell switches [electricity]扼流線圈（阻抗）Coils(Choking –)[impedance]貴重金屬電器插頭 Contacts, electric, of precious metal燈光調節器（電）Dimmers [regulators](Light –)[electric]配電控制臺（電）Distribution consoles [electricity]燈光調節器（電）Light dimmers [regulators] [electric]照明設備用鎮流器 Lighting ballasts電線接線器（電）Wire connectors [electricity]合金線（保險絲）Wires of metal alloys [fuse wire]掃描燈及筒燈系列 scanner & barrel light扼流圈（阻抗）Choking coils [impedance]非照明用放電管 Discharge tubes, electric, other than for lighting磁性材料和器件 magnetism material and apparatus水銀整流器陰極 mercury rectifier cathode減壓器（電源）Reducers [electricity]調光器（電的）Regulators [dimmers](Light –)[electric]繼電器（電的）Relays, electric舞臺燈光調節器 Stage lighting regulators晶體管（電子）Transistors [electronic]非照明用放電管 Tubes(Electric discharge –), other than for lighting電感應圈支架 Coils(Holders for electric –)控制板（電）Control panels [electricity]配電盤（電）Distribution boards [electricity]配電箱（電）Distribution boxes [electricity]高低壓開關板 height voltage swith plank電感應圈支架 Holders for electric coils逆變器（電）Inverters [electricity]接線盒（電）Junction boxes

[electricity]電動調節設備 Regulating apparatus, electric接線柱（電）Terminals

[electricity]熱離子燈和管 Thermionic lamps and tubes自動定時開關 Time switches, automatic變壓器（電）Transformers [electricity]晶片（鍺片）Wafers [silicon slices]

第三篇：襪子專業用語中英文對照表

襪子專業用語中英文對照表

英文對中國人來說比較難,都是形式英語,今天做為靜脈曲張襪的行業網站就給大家介紹用英語表述一些襪子的專業用語。比如靜脈曲張襪主要材質是：萊卡Lycra,氨綸polyurethane/spandex/lycra。絲襪透明絲襪sheer,長統絲襪panty-hose,少絲、單絲missingyarn,抽絲laddering,長絲ContinuousFilament絲光Mercerized,鞘形紗Core

英文對中國人來說比較難,都是形式英語,今天做為靜脈曲張襪的行業網站就給大家介紹用英語表述一些襪子的專業用語。比如靜脈曲張襪主要材質是：萊卡 Lycra,氨綸 polyurethane/spandex/lycra。

絲襪

透明絲襪 sheer,長統絲襪 panty-hose,少絲、單絲 missing yarn,抽絲 laddering,長絲 Continuous Filament絲光 Mercerized ,鞘形紗 Core-Spun Yarn,網眼襪 Nets,網眼 mesh, 光棉 mercerizedcotton ,包芯紗 Covered Yarn,彩色金屬絲 Metallic Yarn,尼龍拉伸變形絲 DTY nylon ,單孔絲 Monofilament Yarn,長絲 filament,尼龍彈力絲 stretchnylon,天絲 tencel,（人造絲）rayon ,蠶絲襪子 Silk,亮絲 lame,絹絲 spun silk

醫用彈力襪

醫療襪 Therapeutic ,連褲襪 pantyhose,中統（筒）襪 high socks,長統（筒）襪 Stocking,九分褲 spats,短統襪 sock panel,襪套(腿與襪子之間)Boot Liner,糖尿病/關節炎襪 Diabetic/Arthritic Sock,齊膝襪 Knee-Highs,翻口短襪 Cuffed,彈力襪 Stretch Socks.功能絲襪

運動襪 Athletic Socks,睡襪 Bed,休閑襪 Casuals,男士半腿襪 Crew Socks,自行車襪 Cycling,男士花式襪 Fancies,滑雪襪 Ski Sock,跑步襪 Running,學生襪 Slouch Sock,船襪 Low cut =slipper socks,短襪socks,船襪 Footsocks=sneakers,高爾夫球襪 Golf,舒適護腿襪 Graduated Support,發熱襪 Thermal Socks,狩獵襪 Hunting,護膝 leg warmers Knee Warmers

襪子單位

旦尼爾(細度單位)Denier,襪腳 foot, 直統、無跟 tuble,襪跟 heel,尺寸表 size chart口長 length of top

統長 boot length尺碼 size

統寬 boot width底長 sole length

橫密 coursewise density底寬 sole width

橫拉 coursewise extension線圈密度 stitch density

卷邊性 edge-rolling縱密 walewise density

高跟高 height of reinforced heel直拉 walewise extension

脫散性 laddering口寬 width of top

第四篇：中國商標法專業詞匯中英文對照表

商標法專業詞匯中英文對照表

1.2.3.4.5.6.7.8.9.全國人大常委會第三十次會議

the 30th Session of the Standing Committee of the National People’s Congress 商標注冊 trademark registration 商標注冊的審查和核準 examination and approval of trademark registration 注冊商標的續展、轉讓和使用許可 renewal, assignment and licensing of registered trademarks 注冊商標爭議的裁定 the determination of disputes concerning registered trademarks 商標使用的管理 the administration of the use of the trademarks 注冊商標專用權的保護 the protection of the Right to Exclusive Use of a registered trademark 總則 general provisions 附則 supplementary provisions 10.生產、經營者 the producers and operators 11.社會主義市場經濟 the Socialist market economy 12.國務院工商行政管理部門商標局 the Trademark Office of the administrative department for industry and commerce under the State Council 13.商標評審委員會 the Trademark Review and Adjudication Board 14.商品商標 the commodity trademark 服務商標 the service trademark 集體商標 the collective trademark

證明商標 the certification trademark 15.商標注冊人享有商標專用權，受法律保護 the trademark registrants shall be entitled to the right to exclusive use of their trademarks and protected by law.16.(重復前面提到的)該組織

the said organization 17.監督能力 the supervising power 18.限期提出答辯 to reply within the specified period 19.該組織以外的單位或者個人 the units and individuals apart from the said organizations 20.自然人、法人或者其他組織對其生產、制造、加工、揀選或者經銷的商品，需要取得商標專用權的，應當向商標局申請商品商標注冊。Any natural person, legal person and other organization that needs to acquire the right to exclusive use of the trademark for the commodities it produces, manufactures, processes, selects or markets shall file an application for commodity trademark registration with the Trademark Office.21.適用于…,對….有適用性

be applicable to 22.共同享有和行使該商標專用權 to enjoy and exercise the right to exclusive use of their trademark jointly 23.關于、至于 with respect to / in respect of 24.國家規定必須使用注冊商標的商品 the commodities that the State has designated as requiring the use of a registered trademark

25.各級工商行政管理部門 the administrative departments for industry and commerce at all levels 26.欺騙消費者的行為 practices that deceives the customers 27.有顯著特征，便于識別 have distinctive characteristics easy to identify 28.中央國家機關 the central government agencies 29.標志性建筑物 the symbol buildings 30.與…相同或相近的be identical with or similar to …

31.不易誤導公眾的商標 trademarks unlikely to mislead the public 32.帶有民族歧視性的 trademarks having the nature of discrimination against any nationality

33.夸大宣傳并帶有欺騙性的商標 trademarks that constituting exaggerated advertising and are deceitful 34.有害于社會主義道德風尚或者有其他不良影響的商標 trademarks detrimental to socialist morality and 1 customs, or having other harmful influences 35.縣級以上行政區劃 the administrative districts at the level of county or above 36.馳名商標 the well-known trademark 37.委托人/被代理人

the principal 38.被代表人

the represented 39.提出異議 raise an opposition 40.已經善意取得注冊的繼續有效 trademarks that have been registered in good faith shall continue to be valid 41.人文因素 human cultural factors 42.對等原則 the principle of reciprocity 43.一國和中華人民共和國簽訂的協議或者共同參加的國際條約 any agreement concluded between a foreign country and PRC, or any international treaty to which both countries are parties 44.委托國家認可的具有商標代理資格的組織代理 to entrust an organization certified by the Chinese Government as having the qualification for trademark agency to act on its behalf 45.商品類別和商品名稱 the class and the designation of the commodities 46.變更申請 an application to make the change 47.相互承認優先權的原則 the principle of mutual acknowledgement of the right of priority 48.書面聲明 a written declaration 49.中國政府主辦的或者承認的國際展覽會 any international exhibition sponsored or acknowledged by the Chinese Government 50.符合…，與…一致

in conformity with

51.初步審定 make a preliminary examination and approval of sth.52.予以公告

publicly announce sth.53.向人民法院起訴 file an action to the people’s court / bring a suit before a people’s court/ to institute legal proceedings in people’s court 54.控告某人 to bring an action against sb.55.做出裁定 make a ruling 56.生效 to take effect 57.異議成立 the opposition is upheld [uphold 維持，批準 e.g.: The judge upheld the lower court's decision.] 58.公告期滿 the period of public announcement expires 59.通知當事人 to notify the parties 60.注冊商標的有效期為十年，自核準注冊之日起計算 the period of validity of a registered trademark shall be 10 years, counted from the day the registration is approved.61.轉讓人 the assignors 受讓人 the assignees 62.授權，批準 to authorize 許可人 the licensors 被許可人the licensees 63.商標使用許可合同應當報商標局備案 the trademark licensing contract shall be submitted to the Trademark Office for the archivist purpose.64.不正當手段 the illicit means 65.對惡意注冊的，馳名商標所有人不受五年的時間限制 the owner of a well-known trademark shall not be subject to the limit of 5 years to request the revocation of bad-faith registration.66.限期提出答辯 to reply within the specified period 67.商標裁定程序 the trademark ruling proceedings 68.責令限期改正 to order rectification of the situation within a specified period 69.自行…的（未經允許的…）without authorization 2 70.連續三年 three consecutive years 71.粗制濫造，以次充好的商品 crudely manufactured commodities that are passed off as being of high quality 72.予以通報或者處以罰款 to circulate a notice on the matter or impose a fine 73.冒充注冊商標 to falsely represent a trademark as being a registered one 74.遵守規定，履行決定

to comply with a decision 75.強制執行 a compulsory enforcement of(the decision)76.侵犯注冊商標專用權 be an infringement upon the right to exclusive use / infringe upon the right to exclusive use 77.侵權行為成立 an infringement is constituted 78.沒收、銷毀侵權商品 to confiscate and destroy the infringing commodities 79.《中華人民共和國行政訴訟法》the Administrative Procedure Law of the PRC 80.《中華人民共和國民事訴訟法》the Civil Procedure Law of the PRC 81.就賠償數額進行調解 to conduct mediation over the amount of compensation for sth.82.有權依法查處 to have the right to investigate into and punish the acts…

83.涉嫌犯罪的行為，應當及時移送司法機關依法處理 if a crime is suspected to be constituted, the case shall be promptly transferred to the judicial departments for handling according to law.84.違法嫌疑證據或者舉報 the evidence for suspicion of illegal acts or the report made by other people 85.行使下列職權

to exercise the following powers 86.調查有關情況 to investigate the information relating to …

87.查閱有關的合同、發票、賬簿以及其他有關資料 to consult the contracts, vouchers, account books and other relevant materials 88.實施現場檢查 to conduct on-spot examination 89.查封或者扣押 to seal up or seize the relevant articles 90.通過…所獲得的利益 the proceeds obtained from … 91.由于…所受到的損失

the losses suffered by …

92.根據侵權行為的情節 according to the circumstances of the infringing acts 93.承擔賠償責任 to bear the liability for compensation 94.難以彌補的損害 irreparable damages 95.財產查封 attachment of property 96.責令停止有關行為和財產保全的措施 an order of the measures for stopping relevant acts and for attachment 97.保全證據 to preserve the evidence

98.裁定立即開始執行 the ruling shall be executed immediately 99.提供擔保 to provide security 100.駁回申請 to reject the application 101.解除保全措施 discharge the measures for preservation 102.依法追究刑事責任 to investigate into for the criminal responsibilities according to law 103.國家機關工作人員必須秉公執法，廉潔自律，忠于職守，文明服務 the functionaries of state organs must handle the cases justly, be incorruptible and self-disciplined, be devoted to their duties and serve in a courteous and honest way 104.從事…活動 to undertake the activities of …

105.建立健全內部監督制度 to establish and improve the internal supervision system 106.玩忽職守 to neglect one’s duties 濫用職權 to abuse one’s powers 徇私舞弊 to practice favoritism / to engage in malpractice for personal gain 3 107.牟取不正當利益 to seek improper profits 108.給予行政處分 give sb.administrative punishment 109.生效，（法律、法規）施行 go into effect / enter into force 110.同時廢止 to be repealed simultaneously 111.公布法律條例 to promulgate a law / regulation 112.《中華人民共和國商標法》the Trademark Law of the PRC

第五篇：市場營銷專業詞匯中英文對照表2

第2部分：

maintenance strategy 保持戰略 management overhead 管理費 mandatory adaptation 強制性適應 manufacturer brand 制造商/全國性品牌 manufacturers' agents/representatives 生產商的代理商/銷售代表

manufacturers' export agents(MEA)制造商出口代理

manufacturers' sales offices/branches 生產商的銷售辦事處/分支機構

market aggregation strategy 整體市場戰略 market attractiveness factors 市場吸引力因素

market attractiveness 市場吸引力

market attractiveness/business position matrix 市場吸引力/業務地位矩陣 market circumstances 市場環境

market demorgraphics 市場人口分布/統計特征

market dimension 市場量度 market entry strategies 市場進入戰略 market exclusion 市場排斥

market expansion strategy 市場擴張戰略 market factors 市場因素 market growth rate 市場增長率 market hirarchy 市場等級 market inclusion 市場納入 market measurement 市場測量

market opportunity analysis 市場機會分析 market position factors 市場地位因素 market positioning analysis 市場定位分析 market potential measurements 市場潛力測度

market segment 細分市場 market segmentation 市場細分 market targeting 目標市場選擇

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marketability 市場開拓能力 market-entry strategies 市場進入戰略 marketing action plan 營銷行動計劃 marketing audit 營銷審計 marketing channel 營銷渠道

marketing codes of conduct 營銷行為規范 marketing communication 營銷溝通/傳播 marketing concept 營銷觀念 marketing control 營銷控制

marketing decision support systems(MDSS)營銷決策支持系統

marketing environment audit 營銷環境審計 marketing flows and functions 營銷過程和職能

marketing function area audit 營銷功能領域的 審計

marketing implications of 對營銷的影響 marketing information system 營銷信息系統 marketing institutions 營銷機構 marketing management 營銷管理 marketing message 營銷信息 marketing mix 營銷組合 marketing policy 營銷策略

marketing productivity area audit 營銷生產力領域的審計

marketing program components 營銷計劃內容

marketing program 營銷計劃/方案 marketing relationship 營銷關系 marketing research 營銷研究 marketing strategy 營銷戰略

market-management organizational structure 市場管理組織結構

mark-up price 產品/溢價價格 Marlboro 萬寶路 Marriott Hotel 萬豪酒店 mass-market penetration strategy 大規模市場滲透戰略

mass-market strategy 大市場戰略 matrix organizational structure 矩陣組織結構

Matsushita 日本松下電子

mature conformists 成熟的隨大流者 mature markets 成熟市場

mature stage of product life cycle 產品生命周期的成熟階段 McDonald's 麥當勞

McDonnell Douglas 麥道公司 MCI電訊公司（前世界通信公司）MDSS(Marketing-Decision Support System)市場決策支持系統 measurability 可測度性 measure or index 測量指標 measurement criteria 計量標準 media audiences 媒體受眾

medical and health services 醫療衛生服務 Medico Containment Services memory of consumers 消費者記憶 Mercedes-Benz 梅賽德斯-奔馳

Mercer Management Consulting 美國美智管理顧問公司 merchandising 推銷

merchant middlemen 國內貿易中間商 merchant wholesalers 商業批發商 message structure 信息結構 Michael Porter 邁克爾-波特 micro risks 微觀風險 microsegmentatioin 微觀細分

Miller Tyding ACT, USA 米勒·泰丁法案 minging 礦業

Minnesota Mining and Manufacturing 2 / 10

Company(3M)明尼蘇達礦業和制造公司 Minolta 美能達

miscellaneous sources 多方面來源 mission 宗旨

missionary selling 推銷式銷售 Mitsubishi Heavy Industries 三菱重工 modified rebuy 調整再購

monosegment positioning 單一細分市場定位

Monsanto 孟山都農業生物技術公司 moral appeals 倫理/道德訴求 morals 道德 Motorola 摩托羅拉

multichannel distribution 多渠道分銷 multidimensional scaling 多維等級法 multilevel selling 多級銷售

multinational coporations(MNCs)跨國公司 multiple test markets 多測試市場 multiple-brand strategy 多品牌戰略 multiple-factor index 多因素指數法 multisegment positioning 多重細分市場定位national account management 全國性客戶管理

national market 國內市場

National Semiconductor 美國國家半導體公司

net sales 凈銷售額

network computer(NC)網絡計算機 new business selling 新業務銷售 new buy 購入新產品 new entrants 新進入者

New Prod screening model 新普羅德篩選模型

new-product ideas 新產品創意 Newsweek 《新聞周刊》

new-task buying 全新采購

new-to-the-world products 世界性新產品 niche penetration strategy 壁龕/機會市場滲透戰略

niche-market strategy 壁龕市場戰略 no-brand brand name 無品牌的品牌名稱 no-frills product 無虛飾產品

noise in communication system 傳播系統中的噪音

non-financial rewards 非物質性獎勵措施 non-probability sampling 非概率抽樣 non-store retailing 無店鋪零售業 number of stockouts 遲滯數目 object-and-task method of promotion budgeting 目標-任務促銷預算法 objectives and strategy area audit 目標與戰略領域的審計 objectives 具體目標 observation 觀察法

occupancy costs 房屋占用成本 occupation/position 職業/職位 odd pricing 奇/余數定價法 oeverall quality 總體質量

off-invoice discounts 發票之外的折扣 offsets 抵消交易 on-air testing 廣播測試

OPEC(Organization of Petroleum Exporting Countries)歐佩克（石油輸出國組織）opening relationships 建立關系 operating supplies 生產供應品 operational excellence 運作管理水平opinion leaders 意見領導者 opportunity cost 機會成本 opportunity identification 機會識別 opportunity/threat matrix 機會/威脅矩陣

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order cycle time 訂貨周期 order processing 訂單處理 organisational level 組織層次

organizaitonal requirement planning 組織需求計劃

organization area audit 組織領域的審計 organization buying center 組織采購中心 organizational customer 組織顧客 organizational direct selling 組織直銷 organizational markets 組織市場 organizational purchasing 組織采購 organzational structure 組織結構 outdoor enthusiasts 戶外運動愛好者 out-of-home media 戶外廣告媒體 overall cost leadership 全面成本領先 overheads 日常開支

ownership of new product 新產品所有權 panel of experts 專家小組 parentage 淵源

parties involved 交換中的各方 payment terms 支付條款 pay-off control 支出控制 penetration pricing 滲透定價

perceived customer value 顧客感知價值 perceived quality 感知到的質量 perceived value 感知到的價值 percentage of sales promotion budgeting method 銷售額百分比促銷預算法 perceptions of consumers 消費者感知/理解 perceptual(product)pisitioning 感知（產品）定位

perceptual map 感知圖

perceptual organization 感知組織 perceptual vigilance 感性的警惕 performance dimension 業績標準 performance evaluation 業績評估 performance measures 表現/業績測度 performance objective 績效目標 performance standards 績效標準 performance 功能 perishability 非持久性 personal selling 人員推銷 personal sources 個人的信息來源 personnel development 人力資源開發 pharmaceuticals industry 醫藥行業 physical(product)positioning 物理（產品）定位

physical descriptors 物理變量 physical distribution 實物分銷 Pillsbury 皮爾斯博瑞 place utility 地點效用

planning and control system area audit 計劃與控制系統領域的審計

point of sale information 銷售點信息 point-of-purhcase(POP)promotion 采購點促銷

point-of-sales(POS)data 銷售點數據 pontificator 保守派 popularity 通用性 population trends 人口趨勢

portfolio models for resource allocation 資源配置的資產組合模式

position intensity 地位集中程度 possession utility 擁有效用

post-purchase dissonance 購買后的不協調 post-purchase evaluation 購買后評估 power in distribution 分銷權力 power of buyers 購買者能力 power of suppliers 供應商能力 predatory pricing 掠奪性定價法

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pre-empting scarce resources 先占稀缺資源 preferential treatment 特惠待遇 premiums 額外獎勵

present competitors 現有的競爭者 presenting sales message 提供銷售信息 pre-test market research 測試前市場研究 price discrimination 價格歧視

price elasticity of demand 需求的價格彈性 price fixing 價格設定 price leaders 價格領導者 price lining 價格排列定價法 price/earnings ration 價格/收益比 price-off promotions 降價促銷 price-setting process 定價過程 pricing adjustments 定價調整 primary demand 基本需求 primary sources 第一類/主要數據 print media 印刷媒體

private/for-profit organization 私營/盈利性組織

PRIZM(Potential Rating Index for Zip Markets)按郵政區劃為基礎的潛力等級指數

proactive new-product development strategy 進取型新產品開發戰略 probability sampling 概率抽樣 problem formulation 界定問題 problem identificatioin 確定問題 process management 過程管理 Procter & Gamble(P&G)寶潔公司 product availability 產品的可獲得性 product category 產品類別 product class 產品類別 product decisions 產品決策 product design 產品設計 product dimension or attributes 產品維度/屬性

product evolution 產品演變 product features 產品特征 product intent share 產品傾向份額 product leadership 產品領導能力 product life cycle(PLC)產品生命周期 product life cycle curve 產品生命周期曲線 product manager audit 產品經理審計 product offering 供應品

product organizaiton of salesforce 按產品組織銷售隊伍

product policies 產品策略 product scope 產品范圍 product space 產品位置 product systems 產品體系 product type 產品類型 product usage 產品用途

product(ion)-oriented organization 產品/生產導向型組織

product-line pricing adjustments 產品線定價調整

product-management organizational structure 產品管理組織結構

product-market entry control 產品－市場進入控制

product-related behavioral descriptors 與產品相關的行為變量

product's market characteristics 產品的市場特征

product-use testing 產品使用測試 pro-environment 環保

profit impact of market strategy(PIMS)市場戰略的利潤影響

profitability analysis 盈利性分析 profitability 盈利性/盈利能力

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profitable survivor strategy 有利可圖的生存者戰略

project-company resource compatibility 項目與公司資源的協調性

projected profit-and-loss statement 預計損益表

projective tests 投影測試 promotion decisions 促銷決策 promotion mix 促銷組合 promotion policies 促銷策略 promotional allowance 促銷折讓 promotional effort 促銷努力 promotional pricing 促銷定價 promptness 及時性

propector strategy 探索型戰略 prospecting for customers 尋找顧客 psychographics 心理統計特征 psychological cost 心理成本 psychological pricing 心理定價法 public utilities 公共設施 publicity 公共宣傳

pull strategy for control of distribution channels 分銷渠道控制的拉式戰略 pupil dilation 瞳孔擴張

purchase predisposition 購買傾向 purchasing agent 采購代理

purchasing power perity(PPP)購買力平價指數

push money/spiffs 傭金

push stragtegy for control of distribution channels 分銷渠道控制的推式戰略 qualifying prospects 審查潛在顧客資格 quality dimensions 質量維度 quantity discount 數量折扣 question marks 問題類 questioning 詢問法 quotas 定額

R & D expenditure 研究開發戰略 race and ethnic origin 種族和民族 rack jobbers 供應超級市場的批發商 rank ordering 排序 rate of adoption 采購率

rate-of-return/target return pricing 回報率/目標回報定價法

rational appeals 理性訴求 rationale 基本原理

reactive and proactive responses 反應及前攝策略

reactive new-product development strategy reactor strategy 反應型戰略 rebates 回扣 recall tests 記憶測試 receiver 接收者 reciprocity 利益互惠

recognition of problem/need 發現問題/需求 recognition tests 認知測試 recreation 娛樂業

recruitment and selection 招聘與選拔 recycling of packaging 包裝回收（利用）reference group 參照群體 referent power 參照權 refocus 鞏固 refunds 退款

refusal to deal 拒絕經營 regression analysis 回歸分析法 regulation 管制

related/concentric diversification 相關/同心多元化

relational VMSs 相關式垂直營銷系統 relative attractiveness of declining markets 衰 6 / 10

退市場的相對吸引力

relative market potential 相對市場潛力 relative market share 相對市場份額 reliability 可靠性

repeat purchase behavior 重復購買行為 repetition 重復

repositionings 重新定位產品 requirements planning 需求計劃 reseller 中間商

resident buyers 常駐采購員

resource allocation/deployment 資源配置 response strategies 反應策略 response to communication 傳播響應 responsive strategy 反應型新產品開發戰略 responsiveness 響應性

retail coverage strategy 零售范圍戰略 Retail Index 零售指數 retail sales 零售額

retailer co-operatives 零售商合作社 retailer 零售商

retailing trends 零售趨勢

Return on Equity(ROE)權益回報率 Return on Investment(ROI)投資回報率 Return on Net Assets(RONA)凈資產回報率

reverse engineering 反向工程 reward systems 獎勵系統 rivalry determinants 競爭決定因素 rivalry 競爭對手 roster 名冊

sales agents 銷售代理商

sales analysis by customer 顧客銷售分析 sales analysis by order size 訂貨規模的銷售分析

sales analysis by product 產品銷售分析 sales analysis by territory 區域銷售分析 sales forcasting 銷售預測 sales force estimates 銷售人員估計 sales force size 銷售隊伍規模 sales force 銷售隊伍 sales forecasting 銷售預測 sales management 銷售管理 sales organization 銷售組織

sales personnel incentives 銷售人員激勵 sales personnel 銷售人員 sales potential 銷售潛力 sales territory 銷售地區 sales trends 銷售趨勢

sales/price reduction 銷售/價格下降 sample design 樣本設計 sample size 樣本大小 sampling 抽樣 sampling 提供樣品 scale efficiency 規模效率 scaled measures 比例測度 scoring models 評判模型 screening of ideas 創意篩選 sealed bidding 招標

secondary sources 第二類/次要數據 second-but-better new-product development strategy 后者居上型新產品開發戰略 security 證券業

segmentation and targeting 細分與目標選擇 segmentation criteria 細分標準 segmentation descriptors 市場細分變量 selective demand 選擇性需求 selective distribution 選擇分銷 selective exposure 選擇性接觸 selective perception 選擇性感知/理解 selective retention 選擇性保留

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self-employed person 獨立經營的個人 self-managing teams 自我管理團隊 self-oriented 自我導向型 selling groups 銷售團隊

selling proposition 銷售計劃/提議 selling 推銷/銷售

service guarantees 服務保證 serviceability 服務能力 serviceability 適用性 services channels 服務渠道 servicing products 服務產品 servicing the account 客戶服務 setting quotas 確定定額 shake-out stage 動蕩階段

shared programs/facilities 分享計劃/設備 share-growth strategies for followers 追隨者的市場份額增長戰略 shareholder value 股東價值 share-maintenance 份額保持 Sherman Act, USA 美國謝爾曼法案 signal vehicle/carrier 信號載體 simulated test marketing 模擬市場測試 single-factor index 單因素指數法 single-line mass-merchandiser stores 單一類型產品專營連鎖店

skimming and early withdrawal 撇脂與盡早撤離戰略

skimming pricing 撇脂定價法

sleepwalker/contented underachievers 夢游者/很容易滿足的人

slotting allowance 安置津貼 social acceptability 社會可接受性 social class 社會階層 social objectives 社會目標

sociocultural environment 社會文化環境 soft goods 非耐用品 soft technology 軟技術

sole ownership entry strategy 獨享所有權的進入戰略

source credibility 信息來源的可信度 source 廣告信息來源

sources of new-product ideas 新產品創意來源

speciality goods 特殊品 speciality retailers 專營零售商 speciality stores 專營商店 specialization 專門化

Standard Industrial Classification(SIC)標準工業分類代碼

standardization strategy 標準化戰略 standby positioning 備用定位 staple goods 日常用品

statement of job qualifications 工作要求說明stock levels 庫存水平

stockless purchase arrangement 無存貨采購計劃

store brands 零售商品牌

straight commission compensation plan 純傭金制薪酬方案

straight rebuy 直接再購

straight salary compensation plan 純薪金制薪酬方案

strategic control 戰略控制 strategic fit 戰略協調性 strategic group 戰略組 strategic inertia 戰略慣性 strategic intent/objective 戰略目標 strategic marketing program 戰略營銷計劃 strategic pricing objectives 戰略定價目標 strategic withdrawal 戰略撤退

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strategy constraints 戰略影響因素 strategy formulation and implementation 戰略制定和實施

strategy implementation 戰略實施 strategy reassessment 戰略重估 subculture 亞文化 subfactor 次級因素 substitute goods 替代品

substitution threat 替代產品的威脅 Sumitomo 住友商事

Sun Microsystems 太陽微系統 supplementary media 輔助性廣告媒體 suppliers' bargaining power 供應商的討價還價能力

surrogate products 替代產品 survival pricing 生存定價法

sustainable competitive advantage 可持續的競爭優勢

sweepstakes 彩票抽獎 switching cost 轉換成本 synergy 協同作用 tabulation 制表 tangibility 有形性 target audience 目標受眾

target level of product quality 產品質量標準 target or hurdle level 目標或難度水平target return price 目標回報價格 targeting strategy 目標市場選擇戰略 targeting 目標市場選擇 team selling 團隊銷售 technical selling 技術銷售

television audience measurement 電視觀眾測量

television home shopping 電視家庭購物 territorial restrictions 地區限制

territories 區域

territory design and deployment 區域設計及部署

territory inventory 地區存貨 test marketing 市場測試 testing new product 測試新產品

the American Association for Public Opinion Research 美國公共意見研究協會 the Council of American Survey Research Organization 美國調查研究組織委員會 the Fishbein Model 菲什賓模型

the Marketing Research Association 營銷研究協會

theatre tests 現場測試

threat of new entrants 新進入者的威脅 three order-hierarchy models 三階段層級結構模型

time frame 時間框架/要求 time pricing 時間定價 time utility 時間效用 Timex 天美時 title 所有權 total cost 總成本

total quality managemnt(TQM)全面質量管理

Toys 'R' Us 美國著名玩具零售商 tracking and monitoring 跟蹤與監控 trade promotion 貿易促銷 trade selling 貿易銷售

trade/functional discounts 貿易/職能折扣 trade-in allowance 以舊換新折讓 transactiional efficiency 交易效率 transaction cost analysis(TCA)交易成本分析

turnkey construction contract 監督建筑契約

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turnover 人員流動

two-sided presentations 雙向信息陳述 tying contracts 附帶條件的合同 types of adverstising 廣告種類 types of brand 品牌種類 types of costs 成本種類

ultimate customers/end users 最終顧客/用戶 underlying dimension 基本組成要素 uniform delivered pricing 統一運費定價法 Union Pacific Railroad 聯合太平洋鐵路 unit sales 單位產品銷售額

unitary price elasticity 單位需求價格彈性 Universal Product Code(UPC)統一商品編碼

universe（樣本）總體

unrelated/conglomerate diversification 復合多元化

unsought goods 非渴求產品 usage 用途 use tests 使用測試

utility/price relationship 效用/價格關系 VALS2 價值與生活方式體系2 value-based planning 價值基礎計劃 variability 變化性 variable costs 可變成本 variable incentive 可變激勵措施 VCR(video cassette recorder)錄像機 vending sales 自動售貨業

vending-machine operators 自動售貨機經營商

vendor analysis 供應商分析 vertical integration 垂直/縱向一體化 vertical marketing systems(VMS)垂直營銷系統 want 欲求 warranty 質量保證 wholesale clubs 批發俱樂部

wholesaler-sponsored voluntary chains 批發商發起的自愿連鎖

wholesaling trends 批發趨勢 win-back program 贏回（顧客）方案 working capital investment 周轉資金投入 workload approach 計算工作量方法 zero defect 零缺陷 zone pricing 分區定價法

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