第一篇：商務英語--介紹公司

In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.We began selling rice cookers from one small shop in Taipei.At that time, we were strictly a mom-and-pop operation.To keep up with overwhelming customer response, the company expanded rapidly.We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens.Our appliances are geared toward households with high needs but minimal space.Taiwan is still our main market.As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.With a strong home base, we feel we're ready to move overseas.Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products.You'll find that our appliances meet these needs.中文翻譯

讓我回答您的問題：Action電器生產一流的家電產品已有十五年的歷史了。公司最早在臺北以販賣電飯鍋起家，我們當時只是小成本的家庭電器行。

由于客戶反應熱烈，公司即很快地擴展。我們加強研發部門，擴大生產線，增加產品項目，像洗衣機及烘干機、電冰箱、微波爐等產品。我們的電器是專門針對要求高效率，但空間有限的家庭用戶而設計。

臺灣仍是我們的主要市場。而事實上，你會發現至少有一項Action的產品會出現在臺北地區中每三戶人家中的其中一戶。

由于在國內的基礎穩固，我們覺得向海外市場擴展的時機成熟了。最近的消費研究報導指出，美加地區的電器市場中有百分之四十以上是高效率的組合型商品。所以，您會發現我們的商品完全迎合這些需求。

短語解說

mom-and-pop 家庭式的，小型的這個詞組原指由家庭經營的小店，引申來泛指‘小型的營運’?！癿om”和 “pop”是英文中對媽媽、爸爸的昵稱。

When I was a kid, my neighborhood streets were lined with mom-and-pop stores.我小的時候，鄰近的街道都是家庭經營的小店。

keep up with 配合，保持

這個詞組是指與別人的速度或層次能相配合、能趕得上。

We must keep up with demand if we're going to remain a profitable company.如果我們公司仍想賺錢，就得配合市場需求。

R&D 研究發展（部門）

這是“research（研究）and development（發展）”的簡寫，是公司企業中專門負責開發新產品的部門，有時亦可指此類計劃。

We need to increase funding to our R&D department if we are going to compete with other innovative companies.假如我們要和其它有創意的公司競爭，就要增加對研發部門的投資。

gear toward 專門朝向某事發展

“gear”本是‘加裝上馬達，開始運作’的意思。這個詞組是說專門為某事或某特定對象而設計發展；跟在“toward”之后的名詞詞組，即為發展的方向或所針對的對象。

Our textbooks are geared toward the business students.我們的教科書是專為商科學生設計的。

home base 主要市場、總部

在商業術語中，這個詞組可指某企業的‘總公司’，或指一項商品大量銷售的‘主要市場’?！癰ase”,基地。

I'll report back to home base after I complete the meeting with the European buyers.等我跟歐洲買主商談之后，我會向總公司報告結果。

句型總結

● 開場白

1.In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.2.Regarding your questions, Action Appliances has been in business for 15 years.3.In response to your questions, Action has been producing top quality products for 15 years now.一開始就直接回答問題，不僅使晤談進行順利，并表示你對客戶的問題定不回避?！皉egarding”及 “in response to”都有針對…的意思，皆可作為響應詢問的開頭語；并用現在完成式表示從過去到現在，一直從事的業務。

● 說明成長

1.To keep up with overwhelming customer response, the company expanded rapidly.2.Customer response was overwhelming, so we were able to expand steadily.3.We grew quickly and steadily due to a strong customer response.說明公司剛開始營運時，顧客的熱烈反應，以及公司因應的方式?！癱ustomer response”，顧客反應。

● 市場占有率

1.As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.2.In fact, our appliances are used in one out of three households in Taipei.3.Actually, you'll find at least one Action appliance in one out of three households in Taipei.本段應以明確的例子及統計數字，說明產品如何受歡迎，以支持公司的形象。用“as a matter of fact”, “in fact”及 “actually”做為句子開頭語，使談話口語化，同時加強語氣?！?公司的目標

1.Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products.2.Marketing studies show that a market exists in Canada and the States for our compact products.3.Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.以公司的目標作為談話的總結，同時以明顯直接的事實來證明公司的目標正確，有發展潛力。關鍵句型為“… prove that …”，‘證明出…’。

結構分析

介紹公司的成長重點，是要把數據和事實一并提出給客戶知道；并注意讓對方明了，這些事實與目前的成功息息相關。

1.回答問題

直接回答問題，簡述公司的背景。

2.發展過程

解釋消費者的反應以及公司成長的可能性。

3.巿場優勢

提出自己目前在市場上所占的優勢。

4.未來計劃

以未來的展望與將和對方合作的計劃做總結。

產品遠銷英國、美國、日本、意大利和東南亞，深受消費者歡迎和好

Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.

暢銷全球 selling well all over the world

典雅大方 elegant and graceful

定型耐久 durable modeling

方便顧客 making things convenient for customers

方便群眾 making things convenient for the people;to suit the people's convenience

方便商品 convenience goods

方便生活

bringing more convenience to the people in their daily life;providing amenities for the people;making life easier for the population

各式俱全 wide selection;large assortment

顧客第一 Customers first

顧客是我們的皇帝 We take customers as our Gods.

規格齊全 a complete range of specifications;complete in specifications

花樣繁多 a wide selection of colours and designs

貨色齊全 goods of every description are available.

客商第一，信譽第一 clients first, reputation first

款式多樣 a great variety of models

款式活潑端莊 vivid and great in style

款式齊全 various styles

款式新穎 attractive designs;fashionable(in)style;novel(in)design;up-to-date styling

款式新穎眾多 diversified latest designs

美觀大方 elegant appearance

美觀耐用 attractive and durable

品質優良，療效顯著，譽滿全球，歡迎選購 excellent quality, evident effect, good reputation over the world, orders are welcome.

品種多樣 numerous in variety

品種繁多 great varieties

品種齊全 complete range of articles;a great variety of goods

讓我們的商品走向世界 Let our commodities go to the world.

色彩鮮艷 bright in colour

色澤光潤 bright luster

色澤艷麗 beautiful in colour

深受顧客歡迎 We have won praise from customers;to win warm praise from customers.

深受國內外客戶的信賴和稱譽 to win a high admiration and is widely trusted at home and abroad.供不應求 in short supply;Demand exceeding supply

光潔度高 highly polished

回味雋永 pleasant in after-taste

貨源充足 ample supply and prompt delivery

技術先進 modern techniques

技藝精湛 exquisite craftsmanship;Fine craftsmanship

價格公道 reasonable price;Street price;moderate price

價格適中 moderate cost

價謙物美 high quality and inexpensive;less expensive, high quality goods;high quality and low overhead

節日送禮之佳品 ideal gift for all occasions

潔白純正 pure whiteness

潔白如玉 jade white

潔白透明 pure white and translucent

結構堅固 sturdy construction;Firm in structure

經久耐用 structural disabilities

精打細算 be shrewd in money matters;Careful calculation and strict budgeting

居同類產品之魁首 to rank first among similar products

具有傳統風味特色 distinctive for its traditional properties

具有中國風味 possessing Chinese flavors

抗沖擊強度高 excellent in cushion effect

抗熱耐磨 strong resistance to heat and hard wearing

科學精制 by scientific process

口味鮮美 delicious

in taste

快干 drip-dry

買一送一 buy one give one;buy one get one free

免燙 non-ironing

能多次翻新 can be repeatedly remolded.

您想購買中國土特產品嗎？ Do you want to buy some Chinese native produce?

烹制簡便 convenient to cook

品質優良 excellent(in)quality

清倉大拍賣 clearance price

清貨大減價 big clearance sale

清香爽口 pleasant to the palate

請君常購中國綠茶 always buy Chinese green teas.

韌硬兼顧 to have both the quality of tenacity and hardness

入口和醇 mild and mellow

軟硬適中 neither too hard nor too soft

散熱迅速 rapid heat dissipation

色澤光潔，柔軟防滑 lustrous, soft and antislippery

色澤清澈 limpid in sight

設計合理 professional design

設計新穎 modern design

生意興隆 driving a roaring trade

使用方便 easy to use

使用極便 utmost in convenience

使用壽命長久 long performance life

歲末大減價 year-end bargain sale

甜而不膩 agreeable sweetness

外觀色澤透明 bright and translucent in appearance

外型永葆如新 to ensure a like-new appearance

indefinably

維修簡易 easy to repair

味道純正 good taste

味鮮可口 agreeable to taste

物價穩定 price remains stable

夏季特別大減價 special summer sale

香濃可口aromatic character and agreeable taste

香氣馥郁 fragrant aroma

香氣高雅

elegant in smell

香味純和 pure and mild flavor

香味濃郁 aromatic flavor;fragrant(in)flavor

性能可靠 dependable performance

性能可靠 reliable performance

性能無與倫比 unequal in performance

性能優越 superior performance

選材精良 superior

materials

選料講究 high quality materials

選料考究 choice materials

沿用傳統的生產方式 with traditional methods

易于潤滑 easy to lubricate

用料精選 carefully

selected materials

用料上乘 selected material

優質西瓜，消暑解渴 top watermelons, quell summer thirst

制作精巧 skilful manufacture

制作精巧 perfect in

workmanship

質量高，衛生嚴 high standard in quality and hygiene

眾所喜愛品嘗之佳品 delicacies loved by all

走時準確 punctual timing

最新工藝 latest technology

做工講究 exquisite(in)workmanship

做工精細 fine workmanship

our company has 70 modern factories worldwide, and has established branches and distributor network across 100 countries in 4 continents.250,000 quality products are produced from Danfoss each day, and over 23,600 well-educated employees are engaged in providing sales and

services to our customers globally.Company' promise of energy efficiency, comfort, safety and environmental friendliness has laid a solid basis for our leading position within the industryperipherals such as keyboards and mice, and Sony-developed monitors and televisions.Other Dell-branded peripherals such as scanners and printers are often designed in-house with production outsourced.Dell also distributes third-party hardware such as gaming consoles from Sony, Nintendo, and Microsoft.Often Dell will market via the company website third-party devices that compete with it's own products, such as the Palm Tungsten handheld that competes with Dell's own Axim line.

第二篇：商務英語介紹

【商務英語初級適合】：高中英語水平；想通過BEC初級考試的學員；想進入外企或跨國公司的學員；國際商務、商業領域工作，需要運用英語的管理人員、銷售人員、技術人員。

【商務英語中級適合】：大學英語四級左右水平，詞匯量掌握在4000左右的學員；想通過BEC中級考試的學員；另外兩個同上。

【商務英語高級適合】：大學英語六級左右水平，詞匯量掌握在5500左右的學員；想通過BEC高級考試的學員；另外兩個同上。

第三篇：商務英語介紹(上)

商務英語介紹（上）

“商務英語”的概念從提出到今天，起始時間已經不短了，但在國際化大趨勢下，英語學習市場風起云涌的今天，很多培訓機構又把商務英語作為了其主要的培訓項目。究竟什么是商務英語？它又適合什么人讀呢？我們僅僅從我們的角度來進行一些闡述，供大家參考。

從目前英語培訓的目的來看，既有考試培訓，又有能力培訓，商務英語界乎兩者之間。

在中國的市場更加深入地融入到國際經濟社會之中時，國內人才市場由于大批外資公司的登陸，對商務英語的人才的需求也愈來愈大。不過我們再次要說明商務英語并不是萬能的，也不是獨立存在的，許多外企需要員工具有更加專業性的英語能力－－“職業英語”，比如ETS的TOEIC和TOPE，也有人把TOEIC統稱為商務英語，其實二者是有區別的，他們的含義與作用都不同。對于職業英語而言，學員參加某一項測試并得到一定的分數來證明其對英語語言的應用能力。學生需要和得到的是一個分數，證明其有能力承擔相關的工作。而事實上，比如托福，得到高分的考生并不證明其擁有了相對應的能力。而商務英語，作為一種特定的教程，強調的不僅僅是語言的水平，而是一種實際綜合素質的提高。B E C會幫助學員學會如何利用英語語言達到更高的職業目標。例如西方的管理理念、工作心理、如何與外國人打交道等等，實際的在工作中給學員以幫助。

我們不得不承認商務英語只是職業英語的一種。職業英語可以說是具有很強專業性的行業英語，比如旅游英語、法律英語、醫用英語。但他們共同點在于都有英語的基本語言基礎。商務英語的特點主要在于其教學的專業化、口語化和較強的針對性。歸根到底，實用性是商務英語最大的特點。這是其他英語培訓課程中沒有的。相應的，對于開設相應課程的培訓機構有著相當高的要求。

—北大資源研修學院

第四篇：商務英語公司職位

公司、企業、外企、各職位英文對照

2010-06-24 14:37:03

公司高層職位的英文縮寫

1。CEO:Chief Executive Officer首席執行官

2。COO：Chief OperatedOfficer首席運營官

3。CFO：Chief FinacialOfficer首席財務官

4。CTO：Chief Technology Officer首席技術官

5。CIO：Chief Information Officer首席信息官

電腦公司里各職位名稱的英文縮寫

CEO(Chief Executive Officer)首席執行官COO(Chief Operations Officer)首席運營官CFO(Chief Financial Officer)首席財務官CIO(Chief Information Officer)首席信息官HRD(Human Resource Director)人力資源總監 OD(Operations Director)運營總監MD(Marketing Director)市場總監OM(Operations Manager)運作經理PM(Production Manager)生產經理PG(Product Manager)產品經理GM(General Manager)總經理VP(Vice President)副總裁

FVP(First Vice President)第一副總裁AVP(Assistant Vice President)副總裁助理Master of Business Administration 企業管理碩士

Marketing and Sales(市場與銷售部分）

Vice-President of Sales 銷售副總裁Senior Customer Manager 高級客戶經理Sales Manager 銷售經理

Regional Sales Manager 地區銷售經理Merchandising Manager 采購經理Sales Assistant 銷售助理Wholesale Buyer 批發采購員Tele-Interviewer 電話調查員Real Estate Appraiser 房地產評估師Marketing Consultant 市場顧問

Marketing and Sales Director 市場與銷售總監 Market Research Analyst 市場調查分析員Manufacturer's Representative 廠家代表Director of Subsidiary Rights 分公司權利總監Sales Representative 銷售代表

Assistant Customer Executive 客戶管理助理Marketing Intern 市場實習Marketing Director 市場總監Insurance Agent 保險代理人

Customer Manager 客戶經理 Vice-President of Marketing 市場副總裁

Regional Customer Manager 地區客戶經理Sales Administrator 銷售主管Telemarketing Director 電話銷售總監Advertising Manager 廣告經理Travel Agent 旅行代辦員Salesperson 銷售員Telemarketer 電話銷售員Sales Executive 銷售執行者Marketing Assistant 市場助理

Retail Buyer 零售采購員Real Estate Manager 房地產經理Real Estate Broker 房地產經紀人Purchasing Agent 采購代理Product Developer 產品開發Marketing Manager 市場經理Advertising Coordinator 廣告協調員Advertising Assistant 廣告助理

Ad Copywriter(Direct Mail)廣告文撰寫人Customer Representative 客戶代表Computers and Mathematics(計算機部分)Manager of Network Administration 網絡管理經理

MIS Manager 電腦部經理Project Manager 項目經理Technical Engineer 技術工程師Developmental Engineer 開發工程師Systems Programmer 系統程序員Administrator 局域網管理員Operations Analyst 操作分析

Computer Operator 電腦操作員 Product Support Manager 產品支持經理

Computer Operations Supervisor 電腦操作主管

Director of Information Services 信息服務主管 Systems Engineer 系統工程師Hardware Engineer 硬件工程師

Applications Programmer 應用軟件程序員Information Analyst 信息分析LAN Systems Analyst 系統分析Statistician 統計員

Human Resources（人力資源部分）Director of Human Resources 人力資源總監Assistant Personnel Officer 人事助理Compensation Manager 薪酬經理Employment Consultant 招募顧問Facility Manager 后勤經理

Job Placement Officer 人員配置專員Labor Relations Specialist 勞動關系專員 Recruiter 招聘人員

Training Specialist 培訓專員 Vice-President of Human Resources 人力資源副總裁

Assistant Vice-President of Human Resources 人力資源副總裁助理

Personnel Manager 職員經理Benefits Coordinator 員工福利協調員Employer Relations Representative 員工關系代表

Personnel Consultant 員工顧問Training Coordinator 培訓協調員Executive and Managerial(管理部分)Chief Executive Officer(CEO)首席執行官Director of Operations 運營總監Vice-President 副總裁Branch Manager 部門經理Retail Store Manager 零售店經理HMO Product Manager 產品經理Operations Manager 操作經理Assistant Vice-President 副總裁助理Field Assurance Coordinator 土地擔保協調員Management Consultant 管理顧問District Manager 市區經理

Hospital Administrator 醫院管理Import/Export Manager 進出口經理

Insurance Claims Controller 保險認領管理員Program Manager 程序管理經理Insurance Coordinator 保險協調員Project Manager 項目經理

Inventory Control Manager 庫存管理經理Regional Manager 區域經理

Chief Operations Officer(COO)首席運營官General Manager 總經理

Executive Marketing Director 市場行政總監Controller(International)國際監管Food Service Manager 食品服務經理Production Manager 生產經理Administrator 醫療保險管理Property Manager 房地產經理Claims Examiner 主考官Controller(General)管理員Service Manager 服務經理Manufacturing Manager 制造業經理Vending Manager 售買經理

Telecommunications Manager 電信業經理Transportation Manager 運輸經理Warehouse Manager 倉庫經理Assistant Store Manager 商店經理助理Manager(Non-Profit and Charities)非盈利性慈善機構管理

首席執行官 Chief Executive Officer（CEO）

第五篇：商務英語-如何向客戶介紹自己的公司

商務英語 如何向客戶介紹自己的公司

Jennifer在與Standard家用電器的會談中，因對方想進一步了解Action電器的營運狀況。身為公司代言人的Jennifer就必須向他們說明公司經營的歷史、主要產品與營業項目等。

In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.We began selling rice cookers from one small shop in Taipei.At that time, we were strictly a mom-and-pop operation.To keep up with overwhelming customer response, the company expanded rapidly.We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens.Our appliances are geared toward households with high needs but minimal space.Taiwan is still our main market.As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.With a strong home base, we feel we're ready to move overseas.Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products.You'll find that our appliances meet these needs.讓我回答您的問題：Action電器生產一流的家電產品已有十五年的歷史了。公司最早在臺北以販賣電飯鍋起家，我們當時只是小成本的家庭電器行。

由于客戶反應熱烈，公司即很快地擴展。我們加強研發部門，擴大生產線，增加產品項目，像洗衣機及烘干機、電冰箱、微波爐等產品。我們的電器是專門針對要求高效率，但空間有限的家庭用戶設計的。

臺灣仍是我們的主要市場。而事實上，你會發現臺北地區至少每三戶人家中就有一戶用Action的產品。

由于在國內的基礎穩固，我們覺得向海外市場擴展的時機成熟了。最近的消費研究報導指出，美加地區的電器市場中有百分之四十以上是高效率的組合型商品。所以，您會發現我們的商品完全迎合這些需求。

短語解說

mom-and-pop 家庭式的，小型的這個詞組原指由家庭經營的小店，引申來泛指“小型的營運”?！癕om”和 “pop”是英文中對媽媽、爸爸的昵稱。

When I was a kid, my neighborhood streets were lined with mom-and-pop stores.我小的時候，鄰近的街道都是家庭經營的小店。

keep up with 配合，保持

這個詞組是指與別人的速度或層次能相配合、能趕得上。

We must keep up with demand if we're going to remain a profitable company.如果我們公司仍想賺錢，就得配合市場需求。

R&D 研究發展（部門）

這是“research（研究）and development（發展）”的簡寫，是公司企業中專門負責開發新產品的部門，有時亦可指此類計劃。

We need to increase funding to our R&D department if we are going to compete with other innovative companies.假如我們要和其它有創意的公司競爭，就要增加對研發部門的投資。

gear toward 專門朝向某事發展

“gear”本是“加裝上馬達，開始運作”的意思。這個詞組是說專門為某事或某特定對象而設計發展；跟在“toward”之后的名詞詞組，即為發展的方向或所針對的對象。

Our textbooks are geared toward the business students.我們的教科書是專為商科學生設計的。

home base 主要市場、總部

在商業術語中，這個詞組可指某企業的“總公司”，或指一項商品大量銷售的“主要市場”。

I'll report back to home base after I complete the meeting with the European buyers.等我跟歐洲買主商談之后，我會向總公司報告結果。

句型總結

● 開場白

1.In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.2.Regarding your questions, Action Appliances has been in business for 15 years.3.In response to your questions, Action has been producing top quality products for 15 years now.一開始就直接回答問題，不僅會使晤談進行順利，也表示你對客戶的問題不回避?！癛egarding”及 “in response to”都有“針對??”的意思，皆可作為響應詢問的開頭語；并用現在完成式表示從過去到現在，一直從事的業務。

● 說明成長

1.To keep up with overwhelming customer response, the company expanded rapidly.2.Customer response was overwhelming, so we were able to expand steadily.3.We grew quickly and steadily due to a strong customer response.說明公司剛開始營運時，顧客的熱烈反應，以及公司應對的方式?！癈ustomer response”，顧客反響。

● 市場占有率

1.As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.2.In fact, our appliances are used in one out of three households in Taipei.3.Actually, you'll find at least one Action appliance in one out of three households in Taipei.本段應以明確的例子及統計數字，說明產品如何受歡迎，以支持公司的形象。用“as a matter of fact”, “in fact”及 “actually” 做為句子開頭語，使談話口語化，同時加強語氣。

● 公司的目標

1.Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products.2.Marketing studies show that a market exists in Canada and the States for our compact products.3.Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.以公司的目標作為談話的總結，同時以明顯直接的事實來證明公司的目標正確，有發展潛力。關鍵句型為“?prove that?” 意為“證明出??”。

結構分析

介紹公司的成長重點，是要把數據和事實一并提出給客戶知道；并注意讓對方明了，這些事實與目前的成功息息相關。

1.回答問題

直接回答問題，簡述公司的背景。

2.發展過程

解釋消費者的反應以及公司成長的可能性。

3.巿場優勢

提出己方目前在市場上所占的優勢。

4.未來計劃

以對未來的展望與將和對方合作的計劃做總結。